Claim OwnershipPersuasion by the Pint
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This weekly podcast was born out of two things we enjoy – talking about influence & persuasion and drinking really good beer (sorry, we don’t consider Budweiser & Miller Lite good beer).
183 Episodes
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On this episode, we'll discuss 6 phrases that can help anyone gain more respect and leverage in a business meeting, negotiation, or even at home with your kids. Plus we'll be digging into the power of ChatGPT and discussing ways it can help marketers and copywriters.
On this episode, we'll be discussing the 6 Scarcity Levers That Attract Affluent Buyers. We'll talk about luxury brands that limit availability and create barriers to entry to build a higher perceived value.
On this episode, we welcome "Doberman Dan" back to the show. He is a 30-year serial entrepreneur, direct response marketer, and copywriter specializing in creating insanely fast profits for himself and other small business owners worldwide. On this episode, we'll discuss the decline of Facebook ads and the resurgence of direct mail advertising. You can learn more about Doberman Dan at https://www.dobermandan.com.
On this episode, we welcome Winn Schwartau, author of the new book The Art & Science of Metawar: How to Coexist With AI-Driven Reality. Winn has spent decades studying how technology shapes human behavior and decision-making. One of his most compelling areas of expertise is how social media advertisers deliberately use dopamine-triggering tactics—likes, shares, endless scrolls, and micro-rewards—to keep us engaged, addicted, and persuaded without realizing it.
On this episode, data scientist Jonathan Adams joins us to discuss copywriting, email marketing, AI, and more. Jonathan will share some email marketing tips, including the number one trick you can use right now to crank up your email open rates by 6X. You can learn more about Jonathan's work by visiting https://measurableadvertising.com.
On this episode, we tackle a flight of persuasion with topics like Liquid Death selling Ozzy's DNA, Burger King's brilliant strategy for more in-app engagement, and finally... does AI have a sinister side it's hiding from us?
On this episode, we welcome Enrico Faccioli to the show to discuss how AI voice technology is being used in social engineering attacks. Voice, speed, prompts, and background noise are making AI more persuasive and harder to distinguish from people you may know and trust. His company Vishr.AI, uses voice AI agents to test and train employees against these attacks.
On this 400th episode, David Dutton and Ben Blackmon join us to discuss how certain retail brands methodically turn casual shoppers into fanatics by employing persuasion principles such as scarcity, social proof, and commitment & consistency.
On this episode, we welcome Alison McBain to the show. In 2024, Alison pursued a project called “Author Versus AI,” where she wrote a book a week, using no AI at all (resulting in 34 books in total). She’ll share her own story, and how anyone can write a book in a week without using AI. You can learn more about Alison at https://www.alisonmcbain.com.
AI is fundamentally changing how content is discovered, processed, and presented through AI platforms and AI-powered search. On this episode, copywriter Scott McKelvey joins us to talk about writing content to show up in AI-generated answers, summaries, and overviews. You can learn more about Scott and read some of his work by visiting https://www.scottmckelvey.com.
AI is increasingly adept at persuasion, leveraging personalized messaging and real-time psychological profiling to influence individuals. On this episode, Todd Goodwin, a Board Certified Hypnotist, joins us to discuss how humans could steer AI to manipulate vulnerable (most) people to act against their self-interest. Todd is among the few hypnotists (only 1 in 500) to earn the title “Board Certified Fellow” from the National Guild of Hypnotists. He is also a Master Practitioner of NLP.
On this episode, we'll wrap up our discussion of the Puppet Masters Bible by Tom Walker.
On this episode, we'll be discussing the book "The Puppet Masters Bible" by Tom Walker. Our brain is a predictable machine. It operates on patterns, and when you know how to disrupt those patterns, you can reprogram it. That’s where neuroscience-backed manipulation comes in. It's nothing new, but we'll be discussing some of our biggest takeaways from reading it.
In this episode, Dave Dutton joins the podcast to talk about marketing and what he would do if he were starting a business today with no money. We also try building an app with A.I.
In this episode, we'll discuss a variety of topics, including Hooters' rebranding, a subtle but clever Mercedes ad, emotional marketing for nonprofits, and how to generate more business for your local restaurant.
On this episode, Len Foster, author of the book WonderWords: Simple Words For Influence And Persuasion. Len is an author and business consultant specialising in customer acquisition and retention through referral marketing and customer experience. Over the years, He's written and published several successful books, bringing real, hands-on experience to the table. His mission is simple: to help businesses attract clients and turn them into loyal advocates.
On this episode, we welcome Gavin Stone, author of the bestselling book How to Tell if Someone is Lying. Gavin served as a security and intelligence covert specialist. He has over 20 years of applied experience, globally deployed by government organizations such as the British Ministry of Defence, corporations, and ultra-high-net-worth VIPs.
We'll discuss these hidden risks with Brady Dahmer, author of the new book "Blindspots".
On this episode, Nika Kabiri joins the show to the real drivers of consumer choice. Nika has spent 25+ studying decision-making, with 15 of those years in consumer insights. She has taught Decision Science at the University of Washington, and her expertise in decision-making has been featured in the Wall Street Journal, the Washington Post, Time, Forbes, Inc., Fast Company, MarketQuest, Gizmodo, and more.
Interview with Russ Ruffino, Founder & CEO of Clients on Demand.
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