On this episode of Pest Control Legends, Danny Leibrandt sits down in person with marketer-operator Jake Sheldon to unpack the fastest, real-world ways pest control companies scale. From day one tactics to long-term plays, they start with strategic partnerships—how to replace handshake referrals with written agreements, line up lawn care and moving companies as perfect complements, and stagger customer text blasts so your office isn’t swamped overnight.Jake shares the standout offers that cut through $50/$100-off fatigue (like a low-cost initial tied to an annual plan) and the follow-through that makes them work: sharp copy, strong creative, speed-to-lead, and sales psychology on the phone. They dive into building million-dollar operations—aim bigger, hire A-players for culture and grit, and treat marketing as a core competency so leads are never the bottleneck. You’ll also hear when to use vested equity for key hires, how Jake structures his own equity deals, and why building to sell tightens systems even if you never exit.Stick around for updates on their co-authored book Zip Code Kings (pre-order link in the description) and how the Pest Control Millionaires program turns these playbooks into repeatable growth.Jake Sheldon, Co-Founder of Pest Control Millionaires:LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/Facebook: https://www.facebook.com/jake.sheldon.7Instagram: https://www.instagram.com/jakesheldon25/YouTube: https://www.youtube.com/@jakesheldonPCMDanny Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ Pest Control Legends Platforms:YouTube: https://www.youtube.com/@PestControlLegends Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends Audible: https://www.audible.com/podcast/Pest-Control-Legends/B0DGWL3119?source_code=ASSGB149080119000H&share_location=pdp#pestcontrol #pestcontrolmarketing #pestcontroladvertising #pestcontrolleads #pestcontrolbusiness #pestcontrolads #jakesheldon #dannyleibrandt #pestcontromillionaires #pestcontrollegends #pestcontrolowner
In this episode of Pest Control Legends, Danny Leibrandt welcomes back Eric Bassett, co-owner of Natura Pest Control and an Associate Certified Entomologist with nearly two decades of experience. Eric explains how his company made the shift from being owner-operated to building a leadership team with a general manager at the helm, allowing him to step into an advisor role and focus on long-term strategy.We dive into the systems and cadences that drive Natura’s growth, including weekly accountability meetings, call quality scorecards, and development plans that track both performance metrics and behaviors. Eric shares when and how to bring in managers, why promoting from within strengthens company culture, and what qualities he looks for in leaders.The conversation also explores the rise of AI in pest control. Eric discusses how tools for lead handling, training, and quality assurance are reshaping operations while stressing the importance of keeping customer interactions human-first.To wrap up, Eric offers a message to the industry: growth is a matter of consistent improvement, measuring the right things, and remembering that the real competition is always you versus you.Eric Bassett, Co-Owner of Natura Pest Control:LinkedIn: https://www.linkedin.com/in/eric-bassett-ace-1459b280/Facebook: https://www.facebook.com/eric.bassett.129Instagram: https://www.instagram.com/iamericbassett/Danny Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ Pest Control Legends Platforms:YouTube: https://www.youtube.com/@PestControlLegends Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends Audible: https://www.audible.com/podcast/Pest-Control-Legends/B0DGWL3119?source_code=ASSGB149080119000H&share_location=pdp#pestcontrol #pestcontrolmarketing #pestcontroladvertising #pestcontrolleads #pestcontrolbusiness #pestcontrolads #pestcontrollegends #ericbassett #dannyleibrandt #naturapestcontrol #bugbux
In this powerful sequel episode of Pest Control Legends, Danny Leibrandt sits down in person with Matt Rogers, CEO of Lizard Marketing, live from Charlotte. Matt isn’t just another agency owner—he helped grow his family’s company, Killingsworth Pest Control, from $8 million to $28 million before selling to Anticimex. Now, he’s leading the charge on the second renaissance of digital marketing—this time driven by AI.This conversation dives deep into how AI is leveling the playing field for small and medium-sized pest control companies, what E-E-A-T (Experience, Expertise, Authority, Trust) actually means in 2025, how to structure your SEO and PPC campaigns for real results, and how to build trust with customers and search engines. Matt and Danny also break down what’s changed in branding, how to turn reviews into revenue, and why most pest control companies are still stuck in the past.If you’re a PCO who wants to stop playing small and start swinging up at the big guys, this episode is your blueprint.Mat Rogers, Founder Of Lizard Marketing:LinkedIn: https://www.linkedin.com/in/mat-rogers-mktgFacebook: https://www.facebook.com/mathew.rogers.77Instagram: https://www.instagram.com/mat.rogers/Lizard Marketing: https://lizardmarketing.co/Danny Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ Pest Control Legends Platforms:YouTube: https://www.youtube.com/@PestControlLegends Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends Audible: https://www.audible.com/podcast/Pest-Control-Legends/B0DGWL3119?source_code=ASSGB149080119000H&share_location=pdp#pestcontrol #pestcontrolmarketing #pestcontroladvertising #pestcontrolleads #pestcontrolbusiness #pestcontrolads #matrogers #lizardmarketing #ai #seo #digitalmarketing #businessgrowth #marketingstrategy #leadgeneration #marketingtips
In this episode of Pest Control Legends, Danny Leibrandt is joined by Chris Anderson, co-founder and VP of Sales at Applause—the powerful platform helping pest control companies turn their technicians into five-star review machines. With a background in HR and operations, Chris shares how Applause is changing the game by incentivizing frontline techs, boosting customer satisfaction, and building high-performance company cultures.We dive deep into how Applause works behind the scenes, from automating spiffs to AI-driven review generation, and why it's far more than just another review tool. Chris reveals how companies like Certus and White Knight Pest Control are seeing massive results—not just in reviews, but also in employee retention, customer loyalty, and revenue. We also talk about how to create a five-star culture, why technician behavior is the biggest driver of growth, and what pest control owners can do today to start rewarding their teams the right way.If you're a pest control or home service business owner looking to get more reviews, retain more techs, and create a culture your team is proud of, this episode is a must-listen.Chris Anderson, Co-Founder of Applause:LinkedIn: https://www.linkedin.com/in/christodanderson/Applause: https://applausehq.com/Danny Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ Pest Control Legends Platforms:YouTube: https://www.youtube.com/@PestControlLegends Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends Audible: https://www.audible.com/podcast/Pest-Control-Legends/B0DGWL3119?source_code=ASSGB149080119000H&share_location=pdpPodcast Chapters:00:00 Introduction to Chris Anderson03:08 Incentivizing Technicians For Reviews12:00 Building a Five-Star Culture18:08 How Applause Generates Reviews23:10 Dynamic Customer Engagement and Upselling31:52 The Impact of Incentives on Technician Satisfaction40:48 The Ideal Customer Profile for Applause46:02 Final Thoughts#pestcontrol #pestcontrolmarketing #pestcontroladvertising #pestcontrolleads #pestcontrolbusiness #pestcontrolads #chrisanderson #applause #reviews #podcast #chrisanderson #applause #saas
In this episode of Pest Control Legends, Danny Leibrandt sits down with Jonas Olson—CEO of Pest Badger and one of the most down-to-earth operators in the industry. We talk about the mistake that kept him stuck for years: fighting the wrong market. Jonas shares how shifting his geography and mindset helped him break past the ceiling and scale into eight figures.We dive into why most owners stay small, the power of affirmations (yes, even shaking a Magic 8-Ball), and the importance of guarding your time and energy. His message? Think bigger. Surround yourself with winners. Eliminate distractions.If you're a pest control operator trying to grow but feel stuck, this one’s a must-listen. Jonas also shares where to find him, how to join his community, and why he gives away as much as he can—no matter if you’re across the country or right next door.Follow Jonas on YouTube and all major social platforms to keep learning from one of the industry's best.Jonas Olson, CEO of Pest Badger:Instagram: https://www.instagram.com/jonasaolson/Facebook: https://www.facebook.com/jonas.olson.18LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/YouTube: https://www.youtube.com/@pestcontrolmillionaireWebsite: https://pestcontrolmillionaires.com/Danny Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ Pest Control Legends Platforms:YouTube: https://www.youtube.com/@PestControlLegends Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends Audible: https://www.audible.com/podcast/Pest-Control-Legends/B0DGWL3119?source_code=ASSGB149080119000H&share_location=pdp#jonasolson #pestbadger #turfbadger #pestcontrol #pestcontrolmarketing #pestcontroladvertising #pestcontrolleads #pestcontrolbusiness #pestcontrolads
In this episode of Pest Control Legends, Danny Leibrandt sits down with Mat Rogers, the COO of Lizard Marketing and one of the most innovative minds in pest control marketing. From scaling his family's company, Killingsworth Environmental, to $28M+ and helping Aruza Pest Control expand as CMO, Mat’s been in the trenches of service business growth for nearly two decades.We dive deep into the second digital marketing renaissance—how SEO, PPC, social media, and AI are colliding faster than ever. Mat breaks down how Google's AI Overviews and Gemini are changing what it means to show up online, why “page one” no longer matters, and how service businesses need to adapt now to avoid getting left behind.Mat Rogers, Founder Of Lizard Marketing:LinkedIn: https://www.linkedin.com/in/mat-rogers-mktgFacebook: https://www.facebook.com/mathew.rogers.77Instagram: https://www.instagram.com/mat.rogers/Lizard Marketing: https://lizardmarketing.co/Danny Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ Pest Control Legends Platforms:YouTube: https://www.youtube.com/@PestControlLegends Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends Audible: https://www.audible.com/podcast/Pest-Control-Legends/B0DGWL3119?source_code=ASSGB149080119000H&share_location=pdpPodcast Chapters:00:00 Introduction to Mat Rogers03:04 The Evolution of Marketing in Pest Control06:03 AI's Impact on Digital Marketing Strategies11:57 The Shift in Key Performance Indicators (KPIs)14:53 The Intersection of Social Media and SEO18:06 Content Creation Strategies for Pest Control Businesses23:58 The Role of Paid Social Media in Marketing29:09 Creating Memorable Brand Experiences33:30 Optimizing for AI and Local Search38:01 Cost Efficiency in Lead Generation42:45 The Role of Trust in Marketing51:37 Embracing the Marketing Renaissance#matrogers #lizardmarketing #pestcontrolowner #pestcontrolagency #pestcontrol #pestcontrolmarketing #pestcontroladvertising #pestcontrolleads #pestcontrolbusiness #pestcontrolads
In this episode of Pest Control Legends, host Danny Leibrandt speaks with Aaron Shishilla, CEO and founder of Wolfpack Advising, a leading digital marketing agency specializing in pest control, inspection, and other home services. Aaron shares his unique journey into the industry, starting from an unusual incident while working at a grocery store. After being fired due to a workplace misunderstanding, Aaron joined his family's inspection and pest control business, becoming one of the youngest licensed inspectors in Florida. Frustration with subpar marketing agencies pushed him to dive into digital marketing, initially improving his family’s online presence before eventually establishing his own agency, Wolfpack Advising.The conversation dives deeply into the role websites play for pest control businesses, comparing them to a welcoming home that must represent the company professionally and encourage customer conversions. Aaron points out common mistakes he sees regularly, such as poorly built DIY websites, lack of mobile optimization, unclear calls-to-action, and ineffective layouts. He emphasizes the importance of clear messaging, trust signals, and user-friendly design.Aaron recommends WordPress as the ideal platform for pest control companies due to its flexibility and strong SEO capabilities, sharing his favorite plugins like WPForms, WP Rocket, Imagify, and Rank Math for optimizing both performance and search visibility. Tracking analytics is also critical, with Aaron recommending tools like Google Analytics, Google Search Console, CallRail, or WhatConverts to precisely measure results from various marketing channels.Looking toward the future, Aaron and Danny discuss significant changes in digital marketing driven by AI and tools like ChatGPT, Perplexity, and Claude. Aaron believes that despite shifts away from traditional Google searches, websites remain essential, providing foundational content that AI relies on. He advises pest control business owners to prioritize consumer-oriented content, closely track performance metrics, and stay adaptable to these rapidly evolving digital trends.Aaron concludes with practical advice for pest control companies, stressing the importance of regular communication with marketing partners, consistent review of analytics, and responsiveness to market shifts, ensuring businesses remain competitive in an increasingly digital landscape.Aaron Shishilla, Founder of Wolfpack Advising:Facebook: https://www.facebook.com/aaronshishilla/Instagram: https://www.instagram.com/aaron_shishilla/LinkedIn: https://www.linkedin.com/in/aaron-shishilla/Danny Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ Pest Control Legends Platforms:YouTube: https://www.youtube.com/@PestControlLegends Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends Audible: https://www.audible.com/podcast/Pest-Control-Legends/B0DGWL3119?source_code=ASSGB149080119000H&share_location=pdpPodcast Chapters:00:00 Introduction to Aaron Shashilla06:58 Aaron's Journey into Pest Control 10:29 The Importance of a Good Website19:01 Common Website Mistakes in Pest Control24:12 Essential Pages for a Pest Control Website29:21 Tracking Success: Essential Tools for Websites31:43 The Future of Websites and SEO in an AI World43:57 Key Advice for Pest Control Owners: Stay Engaged#aaronshishilla #wolfpackadvising #website #websitedesign #websites #websitedevelopment #pestcontrol #pestcontrolmarketing #pestcontroladvertising #pestcontrolleads #pestcontrolbusiness #pestcontrolads
Join host Danny Leibrandt in this powerful episode of Pest Control Legends featuring Allan Draper, co-founder of Proof Pest Control—a $100 million company operating in seven states. Allan isn't just the man behind Proof; he's a seasoned entrepreneur who has successfully grown over 25 businesses, many in pest control and home services, beyond the million-dollar mark.In this conversation, Allan reveals exactly how he'd launch a pest control business today, outlining precise strategies for the critical first 30-90 days, and offers candid insights into where your marketing dollars should go. He breaks down the pros and cons of door-to-door sales, Google Ads, and other lead-generation channels, sharing actionable advice for companies at different growth stages.Beyond marketing, Allan dives deep into the essentials of hiring technicians, office staff, and building a thriving company culture. He emphasizes the underestimated power of online reviews in customer retention, hiring, and brand building. Allan also provides practical tips on getting your books in order, ideal profit margins, and crucial software recommendations to scale your pest control company effectively.Whether you're just starting out or aiming to take your pest control business to new heights, Allan Draper's wealth of experience and strategic mindset will give you the clarity and confidence needed to grow your own pest control empire.Allan Draper, Founder of Proof Pest Control:Instagram: https://www.instagram.com/realallandraper/Facebook: https://www.facebook.com/allan.draper.1LinkedIn: https://www.linkedin.com/in/allanrdraper/Website: https://allandraper.com/Danny Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ Pest Control Legends Platforms:YouTube: https://www.youtube.com/@PestControlLegends Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends Podcast Chapters:00:00 Introduction to AlLan Draper01:17 Starting a Pest Control Company Today06:19 Growth Journey of Proof Pest Control11:07 Trends in the Pest Control Industry14:40 The Importance of Brand for Small Companies23:13 Common Problems in Pest Control Companies28:37 Hiring the Right People35:21 Growing Your Company39:46 Residential vs. Commercial Accounts42:16 Recommended Business Books45:05 Final Advice For Pest Control Owners#allandraper #proofpestcontrol #pestcontrol #pestcontrolmarketing #pestcontroladvertising #pestcontrolleads #pestcontrolbusiness #pestcontrolads
In this episode of Pest Control Legends, Danny Leibrandt sits down with Lenny Gray, the undisputed legend of door-to-door sales in home services. Lenny is the founder of Door-to-Door Millionaire, a best-selling author of four books (including two pest control-specific sales guides), and the owner of Rove Pest Control, an eight-figure company he started 22 years ago—built from the ground up through pure door-to-door hustle.Lenny breaks down:- Why door-to-door is still a killer strategy in 2025- How to use it for route density and cost efficiency- What most pest control owners get wrong about sales reps- Why you shouldn’t make your techs sell- The six-step sales flow that turns rookies into closers- How he helped A1 Garage (Tommy Mello’s company) scale a national door-to-door program doing seven figures- Why the "Black Friday" pitch is key to closing more deals at the doorPlus, Lenny shares exactly what you should do in year one of starting your pest control business—especially if you're still doing $10K–$30K/month and looking to scale.This is one of the most practical, tactical episodes you’ll ever hear on sales for pest control. And if you're serious about growing your business, go get Lenny’s new pest control books on Amazon—today.Lenny Gray, founder of Door To Door Millionaire:LinkedIn: https://www.linkedin.com/in/lenny-gray-2b8029b/Instagram: https://www.instagram.com/thelennygray/Website: https://lennygray.com/Book Series: https://www.amazon.com/dp/B08VGPM4F7?searchxofy=true&binding=kindle_edition&ref_=dbs_s_aps_series_rwt_tkin&qid=1660928786&sr=8-1Danny Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ Pest Control Legends Platforms:YouTube: https://www.youtube.com/@PestControlLegends Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends Audible: https://www.audible.com/podcast/Pest-Control-Legends/B0DGWL3119?source_code=ASSGB149080119000H&share_location=pdpPodcast Chapters:00:00 Introduction to Lenny Gray01:27 The Role of Door-to-Door in Lead Generation05:57 Recruiting and Training Door-to-Door Sales Reps11:12 Insights from Year One of Door-to-Door Sales14:32 Overcoming Mental Barriers in Door-to-Door Sales20:02 Strategies for Effective Door-to-Door Approaches27:25 The Psychology of "Black Friday" Sales34:40 The Importance of Energy in Sales41:16 The Six-Step Sales Flow Process49:56 Understanding the Books and Resources#doortodoor #d2d #d2dsales #lennygray #doortodoorsales #doortodoormillionaire #pestcontrol #pestcontrolmarketing #pestcontroladvertising #pestcontrolleads #pestcontrolbusiness #pestcontrolads
In this episode, Danny Leibrandt is joined by Adam Holt, B.C.E.—a 25+ year pest control veteran, board-certified entomologist, and founder of Name.Dat.Bug. Not only has Adam worked at industry giants like Terminix, but he’s also amassed over 500,000 TikTok followers and 12 million+ likes through what he calls “gross-out” viral content.In this interview, Adam breaks down:- His Path to Half a Million Followers: How he went from 0 to 500K on TikTok (and the exact strategies he used)- Why “Gross-Out” Content Works: Spiders, bed bugs, roaches—why scary/strange footage skyrockets engagement- 3 Posts a Day Rule: Why frequent posting is crucial for beating the TikTok algorithm- Hashtags & Viral Music: How he uses trending hashtags and sounds to hit the For You page- Practical Filming Tips: Simple gear recommendations, voiceovers, and easy editing so you can create pro-level videos on your phone- Repurposing Content: Turn one TikTok into Instagram, Facebook Reels, and LinkedIn posts to maximize reachIf you’ve been stuck thinking, “My pest control company is too boring for social media,” this episode is your blueprint to explode your brand presence on TikTok and beyond!Adam Holt, Founder of NameDatBug Consulting:TikTok: https://www.tiktok.com/@namedatbug LinkedIn: https://www.linkedin.com/in/jadamholtbce/Instagram: https://www.instagram.com/namedatbug/NameDatBug: https://namedatbug.com/Danny Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ Pest Control Legends Platforms:YouTube: https://www.youtube.com/@PestControlLegends Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends Audible: https://www.audible.com/podcast/Pest-Control-Legends/B0DGWL3119?source_code=ASSGB149080119000H&share_location=pdpPodcast Chapters:00:00 Introduction to Adam Holt05:47 Going Viral: The Secrets Behind Success10:54 Understanding Gross Out Content15:10 The Importance of Hooks in Videos19:03 Practical Advice for Pest Control Owners24:12 The Rise of TikTok as a Search Engine30:39 Creating Engaging Video Content36:56 Generating Content Ideas for Pest Control40:46 Leveraging Viral Trends in Pest Control#pestcontrol #pestcontrolmarketing #pestcontroladvertising #pestcontrolleads #pestcontrolbusiness #pestcontrolads #tiktok #adamholt #namedatbug
In this debut of Pest Control Legends, Danny Leibrandt is joined by Jake Sheldon, one of the biggest names in pest control marketing. After running his Facebook Ads agency—Pest Customers Fast—for over 300+ pest control companies (and eventually selling it), Jake now co-owns nine different local service businesses, including a million-dollar pest control company. Together with Jonas Olson, he also runs Pest Control Millionaires, a new program teaching owners how to scale their pest control operations to 7+ figures.In this episode, Jake reveals:- Why Facebook Lead Ads are the #1 ad type for quick customer acquisition- How to craft an irresistible offer (and why you should be willing to lose money on the front end!)- A behind-the-scenes look at targeting & ad structure (campaigns, ad sets, creative, and more)- The importance of speed-to-lead and follow-up processes (calls, texts, and GoHighLevel automations)- Advanced tactics like retargeting to squeeze more value out of your ad spendIf you’ve ever struggled to make Facebook Ads profitable—or you’re brand new and want to start strong—this is the perfect masterclass to get your pest control marketing dialed in!Jake Sheldon, Co-Founder of Pest Control Millionaires:Facebook: https://www.facebook.com/jake.sheldon.7LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/Pest Control Millionaires: https://pestcontrolmillionaires.com/Danny Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ Pest Control Legends Platforms:YouTube: https://www.youtube.com/@PestControlLegends Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends Audible: https://www.audible.com/podcast/Pest-Control-Legends/B0DGWL3119?source_code=ASSGB149080119000H&share_location=pdpPodcast Chapters:00:00 Introduction to Jake Sheldon03:57 Common Mistakes in Facebook Advertising07:01 Creating Irresistible Offers10:02 Understanding Cost Per Lead and Acquisition13:09 Ad Content: Images vs. Videos23:51 Disruptive Marketing in Pest Control28:48 Understanding Pain Points in Pest Control Sales34:34 Building Data for Effective Facebook Ads38:01 Lead Management and Follow-Up Strategies42:47 The Power of Retargeting in Advertising46:31 Pest Control Millionaires Program#pestcontrol #pestcontrolmarketing #pestcontroladvertising #pestcontrolleads #pestcontrolbusiness #pestcontrolads #jakesheldon #pestcontrolmillionaires #pestcontrolfacebookads #facebookads
In this video, Danny Leibrandt, founder of Pest Control SEO, presents a comprehensive guide to optimizing a Google Business Profile (GBP) for pest control businesses. He starts by inviting viewers to read the blog post on his website and offers additional insights not covered in the blog. The guide walks through 15 key aspects of setting up and managing a GBP to rank higher on Google and attract more customers. Key points include: Business Name: Danny emphasizes the importance of including keywords like "pest control" in the business name to improve rankings. 1. Business Category: He explains the primary category should be "pest control service" and suggests adding additional relevant categories. 2. Business Description: Danny advises focusing on writing compelling, conversion-driven copy rather than keyword stuffing. 3. Website: Linking to a city-specific landing page on your website is essential for better SEO performance. 4. Social Profiles: Setting up and linking business social profiles can strengthen your online presence. 5. Address: He discusses the proximity relevance of a business's address for local rankings and advises against using PO boxes or home addresses. 6. Service Area: While not a significant ranking factor, accurately listing service areas is still beneficial. 7. Business Hours: Danny advises being truthful about business hours, as Google penalizes unresponsive businesses. 8. Additional Info: Attributes like accessibility, amenities, and crowd info can boost visibility, particularly for certain demographic groups. 9. "More": Adding additional information such as your nationality, availability, and languages spoken can you give you a nice ranking boost. 10. Reviews: Consistent, high-quality reviews are critical for success, and Danny encourages asking customers personally for reviews. 11. Photos: He recommends uploading numerous photos and videos to create a well-rounded and engaging profile. 12. Products: Adding key services as products, along with descriptions and links to service pages, helps strengthen the profile. 13. Services: Fill out predefined services and write descriptions to cover all offerings. 14. Q&A: This section can answer common customer questions, and Danny suggests regularly updating it. 15. Google Posts: Weekly posts are recommended to engage potential customers and convert them through compelling offers. He concludes by stressing the importance of focusing on reviews and photos, especially for businesses with multiple locations. Danny offers his agency’s services to handle GBPs for pest control companies, mentioning that his agency provides a comprehensive solution for local SEO management. Danny Leibrandt, Founder of Pest Control SEO: Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Link to blog post: https://pestcontrolseo.com/blog/google-business-profile-for-pest-control #localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery