DiscoverPest Control Marketing Domination Podcast
Pest Control Marketing Domination Podcast
Author: Casey Lewis
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© Casey Lewis
Description
Learn how to grow your pest control business substantially with the best online marketing strategies. Don't be fooled by software salespeople or SEO gurus. Master the art of digital marketing and advertising without all the confusing techno-babble that many use to confuse you. Find out how Google and Social Media work for pest control companies and make the most of your marketing budget. Call today 925-464-8383
50 Episodes
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In today's episode, Casey talks about the need to review your company's performance in 2024—ways to categorize that performance into individual groups for more detailed analysis and evaluation.
Thoughts on establishing a comprehensive and achievable game plan for 2025. The use of SMART goals and the KISS method for bringing your team together towards common goals in 2025.
Please leave us a review to let us know you like our podcast. Follow and subscribe at the following links:
https://www.youtube.com/@RhinoPestControlMarketing
https://www.facebook.com/rhinopestcontrolmarketing
Leave us a review on Google: https://g.page/r/CT9-E84ypVI0EBM/review
In this episode, Casey will discuss the areas of focus and attention to review for 2024 and set new goals for 2025. Now is the best time of the year for pest control to do self-reflection, establish new annual goals, and focus on the best practices for online growth using organic and paid strategies.
Please don't forget to subscribe to our YouTube channel to get notifications on our workshops and webinars throughout 2025.
Please leave us a review to let us know you like our podcast. Follow and subscribe at the following links:
https://www.youtube.com/@RhinoPestControlMarketing
https://www.facebook.com/rhinopestcontrolmarketing
Leave us a review on Google: https://g.page/r/CT9-E84ypVI0EBM/review
You may contact Casey to discuss your business needs by calling 925-464-8383 or email at casey@rhinopros.com
Casey interviews Culley Christensen of Pest Posse TV and Pest Posse Too. The discussion revolves around the use of green and eco-friendly products in your pest control company. Using green as a add-on service or branding your pest control company as a new age GREEN safe pest control company is the question. Culley's pest control company is located in San Luis Obispo, CA which is on the Central Coast area of California. Faced with the regulatory problems in CA, Culley has opted to be especially eco freindly. This episode talks about the benefits and difficulties in providing green type treatments.
We also touch briefly on the onslaught of AI into the pest control space. Is it a good idea or not to jump aboard the AI (artifical intelligence) bandwagon? YET!
You may contact Casey to discuss your business needs by calling 925-464-8383 or email at casey@rhinopros.com
Please leave us a review to let us know you like our podcast. And follow and subscribe at the following links:
https://www.youtube.com/@RhinoPestControlMarketing
https://www.facebook.com/rhinopestcontrolmarketing
Leave us a review on Google: https://g.page/r/CT9-E84ypVI0EBM/review
On today's episode, Casey Lewis of Rhino Pest Control Marketing interviews Raymond Kidwell, the Director of Business Development for Voice For Pest. The conversation discusses the Voice For Pest product and its features. It also discusses using AI for lead flow conversions and using the Voice For Pest product AI to automate many of the ways you interact and communicate.
You may contact Casey to discuss your business needs by calling 925-464-8383 or email at casey@rhinopros.com
Please leave us a review to let us know you like our podcast. And follow and subscribe at the following links:
https://www.youtube.com/@RhinoPestControlMarketing
https://www.facebook.com/rhinopestcontrolmarketing
Leave us a review on Google: https://g.page/r/CT9-E84ypVI0EBM/review
The Pest Control Marketing Domination PodcastEpisode Overview: Service vs. Experience, Organic SEO vs. Paid Ads, and Maximizing ROI
In this episode of The Pest Control Marketing Domination Podcast, host Casey Lewis dives into strategies that can take your pest control business from service-focused to experience-driven, setting you apart in a competitive market. Casey begins by exploring the critical difference between simply delivering a service and creating a memorable, positive experience that keeps customers loyal and improves word-of-mouth referrals.
Next, Casey breaks down the core distinctions between organic SEO and paid advertising, offering insights into how each can fuel online lead flow and enhance sales acquisition. He explains how to craft a balanced marketing approach that leverages both strategies effectively—optimizing for long-term growth with organic SEO while using paid ads to generate immediate results.
Finally, Casey tackles one of the most important metrics in any marketing plan: ROI (Return on Investment). He discusses how pest control businesses can improve ROI through smart sales conversions and shares a step-by-step guide to organizing an integrated strategy that aligns organic and paid efforts. With Casey’s tips, you'll learn how to achieve measurable returns, boost your business’s bottom line, and make informed decisions that drive success.
Tune in to learn actionable insights and expert strategies to dominate your pest control marketing!
Contact Casey at:
925-464-8383
casey@rhinopros.com
Follow us on the following:
Facebook
https://www.facebook.com/rhinopestcontrolmarketing
YouTube Channel
https://www.youtube.com/@RhinoPestControlMarketing
Should a pest control company provide bundle options and solutions for their prospective new customers? For example a basic insect control, another plan that includes, fleas, termites, mosquitoes, scorpions, german cockroaches, etc. In pest control, we aim to sell 50% or more of our new lead opportunities.
In this episode, we will discuss the basic sales principles of ASK - LISTEN - SOLVE - CONFIRM and whether or not having different sales plans and options is a good idea for your pest control company.
We will also briefly touch on the variety of pest control software programs and the concepts of marketing automation and product integration to help you automate the steps you use to market your pest control company.
In November, we will hold an online interactive webinar to help you understand the GoHighLevel software program for Pest Control. To express interest in attending, email casey@rhinopros.com.
Please don’t forget to review and follow Rhino Pest Control Marketing. Thanks
If you would like to schedule a meeting with Casey, click right here: www.rhinopros.com/meetings/casey130
email: casey@rhinopros.com
Phone: 925-464-8383
One of our goals this year is to use live streaming to deliver more and better pest control marketing content. Please like, subscribe to, and follow the following channels to connect with us in 2024.
Smarketing For Pest Control
In today’s episode, we will discuss the concept of Smarketing, what it means, and its application to a pest control company. In any company, the integration between the marketing and sales teams is integral to revenue growth.
Benefits:
Build great sales and marketing teams
Work together to define leads
Work together on a strategy to follow up on leads
Share defined goals for company growth
Create a specific number of new customers we want to attain every month.
Work together on shared messages to present to new customers.
In October, we will hold an online interactive webinar to help you understand the Accelerated Growth Plan for Pest Control. To express interest in attending, email casey@rhinopros.com.
Please don’t forget to review and follow Rhino Pest Control Marketing. Thanks
If you would like to schedule a meeting with Casey, click right here: www.rhinopros.com/meetings/casey130
email: casey@rhinopros.com
Phone: 925-464-8383
One of our goals this year is to use live streaming to deliver more and better pest control marketing content. Please like, subscribe to, and follow the following channels to connect with us in 2024.
https://www.youtube.com/@RhinoPestControlMarketing
https://www.facebook.com/rhinopestcontrolmarketing
https://www.facebook.com/groups/pestcontrolmarketingdomination
https://www.linkedin.com/groups/13571219/
Today's episode will discuss ideas and methods for determining your timeline to grow 400k in new revenue. For startups, mid-size, or large-size pest control companies, monthly growth, the cost of that growth, and the retention of that growth are critical to your long-term success as a local pest control company.
Benefits:
Easy to understand
Outlines a plan to use
Provides areas to concentrate on.
Challenges listeners to determine thier own "breakeven" point to see accelerated revenue growth.
In October, we will hold an online interactive webinar to help you understand the Accelerated Growth Plan for Pest Control. To express interest in attending, email casey@rhinopros.com.
Please don’t forget to review and follow Rhino Pest Control Marketing. Thanks
If you would like to schedule a meeting with Casey,
click right here: www.rhinopros.com/meetings/casey130
email: casey@rhinopros.com
Phone: 925-464-8383
One of our goals this year is to use live streaming to deliver more and better pest control marketing content. Please like, subscribe to, and follow the following channels to connect with us in 2024.
https://www.youtube.com/@RhinoPestControlMarketing
https://www.facebook.com/rhinopestcontrolmarketing
https://www.facebook.com/groups/pestcontrolmarketingdomination
https://www.linkedin.com/groups/13571219/
Today's episode will discuss the benefit of selling your pest control services in different packages or groups of services.
Benefits:
Easy to understand
Solves consumer problems
Provides easy to understand profit margin
Content
H1, 2, and 3 tags
alt tags
keyword density
Google Search Console
Other Important elements to a great website
In August, we will hold an online interactive webinar to help you understand the Accelerated Growth Plan for Pest Control. To express interest in attending, email casey@rhinopros.com.
Please don’t forget to review and follow Rhino Pest Control Marketing. Thanks
If you would like to schedule a meeting with Casey,
click right here: www.rhinopros.com/meetings/casey130
email: casey@rhinopros.com
Phone: 925-464-8383
One of our goals this year is to use live streaming to deliver more and better pest control marketing content. Please like, subscribe to, and follow the following channels to connect with us in 2024.
https://www.youtube.com/@RhinoPestControlMarketing
https://www.facebook.com/rhinopestcontrolmarketing
https://www.facebook.com/groups/pestcontrolmarketingdomination
https://www.linkedin.com/groups/13571219/
Today's episode will discuss the concept of what constitutes a SMART pest control website.
Benefits:
On-Page SEO
Website SiteMap
Individual page components
Content
H1, 2, and 3 tags
alt tags
keyword density
Google Search Console
Other Important elements to a great website
In July, we will be having an online interactive webinar to fully understand the Accelerated Growth Plan for Pest Control. To express interest in attending, email casey@rhinopros.com.
Please don’t forget to review and follow Rhino Pest Control Marketing. Thanks
If you would like to schedule a meeting with Casey,
click right here: www.rhinopros.com/meetings/casey130
email: casey@rhinopros.com
Phone: 925-464-8383
One of our goals this year is to use live streaming to deliver more and better pest control marketing content. Please like, subscribe to, and follow the following channels to connect with us in 2024.
https://www.youtube.com/@RhinoPestControlMarketing
https://www.facebook.com/rhinopestcontrolmarketing
https://www.facebook.com/groups/pestcontrolmarketingdomination
https://www.linkedin.com/groups/13571219/
Today's episode will discuss the concept of goe-targeting or neighborhood style route building to:
Benefits:
Provide more daily calls
Better ETA for customers
Reduce overall mileage & vehicle cost
Tech familiarity in neighborhoods
In July, we will be having an online interactive webinar to fully understand the Accelerated Growth Plan for Pest Control. To express interest in attending, email casey@rhinopros.com.
Please don’t forget to review and follow Rhino Pest Control Marketing. Thanks
If you would like to schedule a meeting with Casey,
click right here: www.rhinopros.com/meetings/casey130
email: casey@rhinopros.com
Phone: 925-464-8383
One of our goals this year is to use live streaming to deliver more and better pest control marketing content. Please like, subscribe to, and follow the following channels to connect with us in 2024.
https://www.youtube.com/@RhinoPestControlMarketing
https://www.facebook.com/rhinopestcontrolmarketing
https://www.facebook.com/groups/pestcontrolmarketingdomination
https://www.linkedin.com/groups/13571219/
Today's episode will discuss the planning and considerations needed to accelerate your annual growth plans by taking advantage of the best quarter in pest control sales opportunity each year:
Evaluate your own status in your local market.
Assess your competition
Create goals and plans for the 90 days in Q3
Take some risks for greater rewards
Think about automation for follow up on leads.
In early July, we will be having an online interactive webinar to fully understand the Accelerated Growth Plan for Pest Control. To express interest in attending, email casey@rhinopros.com.
Please don’t forget to review and follow Rhino Pest Control Marketing. Thanks
If you would like to schedule a meeting with Casey,
click right here: www.rhinopros.com/meetings/casey130
email: casey@rhinopros.com
Phone: 925-464-8383
One of our goals this year is to use live streaming to deliver more and better pest control marketing content. Please like, subscribe to, and follow the following channels to connect with us in 2024.
https://www.youtube.com/@RhinoPestControlMarketing
https://www.facebook.com/rhinopestcontrolmarketing
https://www.facebook.com/groups/pestcontrolmarketingdomination
https://www.linkedin.com/groups/13571219/
Today's episode will discuss the process and techniques involved in selling pest control services to a variety of different opportunities. We will deal with the following:
10 different types of buying customers
The 5-step sales process
Identifying sales opportunities and taking advantage of them.
Learning the skill of listening
Being prepared to sell anything to anyone at anytime.
In early June, we will be having an online interactive webinar to fully understand the Accelerated Growth Plan for Pest Control. To express interest in attending, email casey@rhinopros.com.
Please don’t forget to review and follow Rhino Pest Control Marketing. Thanks
If you would like to schedule a meeting with Casey,
click right here: www.rhinopros.com/meetings/casey130
email: casey@rhinopros.com
Phone: 925-464-8383
One of our goals this year is to use live streaming to deliver more and better pest control marketing content. Please like, subscribe to, and follow the following channels to connect with us in 2024.
https://www.youtube.com/@RhinoPestControlMarketing
https://www.facebook.com/rhinopestcontrolmarketing
https://www.facebook.com/groups/pestcontrolmarketingdomination
https://www.linkedin.com/groups/13571219/
Today's episode will discuss marketing automation for pest control and whether GoHighLevel is a good answer for pest control. Casey will discuss what marketing automation is and how to use it effectively to maximize your conversions for new sales.
In early June, we will be having an online interactive webinar to fully understand the Accelerated Growth Plan for Pest Control. To express interest in attending, email casey@rhinopros.com.
Please don’t forget to review and follow Rhino Pest Control Marketing. Thanks
If you would like to schedule a meeting with Casey,
click right here: www.rhinopros.com/meetings/casey130
email: casey@rhinopros.com
Phone: 925-464-8383
One of our goals this year is to use live streaming to deliver more and better pest control marketing content. Please like, subscribe to, and follow the following channels to connect with us in 2024.
https://www.youtube.com/@RhinoPestControlMarketing
https://www.facebook.com/rhinopestcontrolmarketing
https://www.facebook.com/groups/pestcontrolmarketingdomination
https://www.linkedin.com/groups/13571219/
Google LSA has been a great opportunity to drive quality leads, but with the popularity of this product has it seen its better days? What about Google Ads, is there a better way to set up your campaigns and ad groups to attain better conversion rates and lower acquisition costs?
In this episode Casey will discuss the overall dilemma of advertising with Google and making sure it remains profitable to your pest control business.
In late May or early June we will be having an online interactive webinar to fully understand the Accelerated Growth Plan for Pest Control, send an email to casey@rhinopros.com to express interest in attending.
Please don’t forget to review and follow Rhino Pest Control Marketing. Thanks
If you would like to schedule a meeting with Casey,
click right here: www.rhinopros.com/meetings/casey130
email: casey@rhinopros.com
Phone: 925-464-8383
One of our goals this year is to use live streaming to deliver more and better pest control marketing content. Please like, subscribe to, and follow the following channels to connect with us in 2024.
https://www.youtube.com/@RhinoPestControlMarketing
https://www.facebook.com/rhinopestcontrolmarketing
https://www.facebook.com/groups/pestcontrolmarketingdomination
https://www.linkedin.com/groups/13571219/
Today, Casey will talk about the 3rd and final section of the Accelerated Growth Plan for Pest Control. As we complete this series of episodes dedicated to the AGP plan, we will discuss how to bring it all together by tightly managing what we are doing in the way of marketing and advertising for our pest control business.
In May we will be having an online interactive webinar to fully understand the Accelerated Growth Plan for Pest Control, send an email to casey@rhinopros.com to express interest in attending.
Please don’t forget to review and follow Rhino Pest Control Marketing. Thanks
If you would like to schedule a meeting with Casey,
click right here: www.rhinopros.com/meetings/casey130
email: casey@rhinopros.com
Phone: 925-464-8383
One of our goals this year is to use live streaming to deliver more and better pest control marketing content. Please like, subscribe to, and follow the following channels to connect with us in 2024.
https://www.youtube.com/@RhinoPestControlMarketing
https://www.facebook.com/rhinopestcontrolmarketing
https://www.facebook.com/groups/pestcontrolmarketingdomination
https://www.linkedin.com/groups/13571219/
In today's episode Casey will discuss the second element of the Accelerated Growth Plan for pest control. The second element is "Maximizing Conversions" and is essential to the profitable growth via online methods for pest control companies. Section one talks about driving leads, but maximizing conversions speaks directly to how effective a pest control company is in converting those lead opportunities into new recurring sales revenue.
Next week, Casey will discuss the other section of the Pest Control Accelerated Growth Plan: optimizing results.
Please don’t forget to review and follow Rhino Pest Control Marketing. Thanks
If you would like to schedule a meeting with Casey,
click right here: www.rhinopros.com/meetings/casey130
email: casey@rhinopros.com
Phone: 925-464-8383
One of our goals this year is to use live streaming to deliver more and better pest control marketing content. Please like, subscribe to, and follow the following channels to connect with us in 2024.
https://www.youtube.com/@RhinoPestControlMarketing
https://www.facebook.com/rhinopestcontrolmarketing
https://www.facebook.com/groups/pestcontrolmarketingdomination
https://www.linkedin.com/groups/13571219/
We will elaborate on the Pest Control Accelerated Growth Plan in today's episode. Specifically, today, we will discuss the first section of the AGP in more detail, which is DRIVING LEADS. When you focus on driving leads, we break this down into three primary categories. They are Organic SEO, Paid advertising, and Contact Database.
The discussion will revolve around the things necessary to drive leads using the three categories above.
Over the next two podcast episodes, Casey will discuss the other two sections of the Pest Control Accelerated Growth Plan: maximizing conversions and optimizing results.
Please don’t forget to review and follow Rhino Pest Control Marketing. Thanks
If you would like to schedule a meeting with Casey,
click right here: www.rhinopros.com/meetings/casey130
email: casey@rhinopros.com
Phone: 925-464-8383
One of our goals this year is to use live streaming to deliver more and better pest control marketing content. Please like, subscribe to, and follow the following channels to connect with us in 2024.
https://www.youtube.com/@RhinoPestControlMarketing
https://www.facebook.com/rhinopestcontrolmarketing
https://www.facebook.com/groups/pestcontrolmarketingdomination
https://www.linkedin.com/groups/13571219/
In this episode, Casey will introduce the Accelerated
Growth Plan for Pest Control. The accelerated growth plan is a model whereby you break down the different pieces of your overall growth strategy into different sections and master all those sections to drive leads, convert leads into sales and ultimately be able to evaluate all of that and keep a profitable ROI.
· DRIVE LEADS
· MAXIMIZE CONVERSIONS
· OPTIMIZE RESULTS
You will grow your business by following the steps and constantly evaluating and improving your pest control companies’ performance in these categories.
Take a moment to self-evaluate and really determine where
you might neglect certain parts of your overall marketing and sales effort to grow your business.
If you would like to schedule a meeting with Casey,
click right here: www.rhinopros.com/meetings/casey130
email: casey@rhinopros.com
Phone: 925-464-8383
One of our goals this year is to use live streaming to deliver more and better pest control marketing content. Please like, subscribe to, and follow the following channels to connect with us in 2024.
https://www.youtube.com/@RhinoPestControlMarketing
https://www.facebook.com/rhinopestcontrolmarketing
https://www.facebook.com/groups/pestcontrolmarketingdomination
https://www.linkedin.com/groups/13571219/
In today's world, a common misconception has taken root, one that deceives many into thinking that mere aspiration is the key to success. This belief suggests that grand dreams can transform into reality effortlessly, without the necessity of hard work and dedication.
However, let's face it: setting goals is just the beginning. The aspirations pinned on your vision board won't materialize by themselves. It's a harsh truth, but merely visualizing your goals won't lead to achievement. You can't just sit back, relax, and expect things to happen. Realizing your goals requires grabbing them by the reins and actively pursuing them.
This leads to an important question for all of us, especially as pest control business owners setting our objectives for 2024...
What makes the transition from dreaming to action so daunting?
Consider how often we start sentences with "I wish...".
"I wish I had sent that email."
"I wish I was hired that technician."
"I wish I could sell more leads."
"I wish I was a better negotiator."
These statements reflect unfulfilled desires, highlighting the gap between dreaming and doing. As you set your goals for the new year, remember that true progress lies in the journey from wishful thinking to actual doing.
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This could have been so much better if Casey would have let Mitch talk.