Pet Accountant Podcast

Pet Pro Expo 2026 was a sell-out success! But what made it so special, and what's next for 2027?In this episode, Vicky takes us behind the scenes of Pet Pro Expo 2026, reflecting on an incredible weekend of learning, networking and business growth for UK pet professionals.From inspiring speakers and practical business advice to new friendships and lasting connections, the event proved just how powerful the pet business community can be when everyone comes together.Vicky shares the highlights, the lessons learned and some exciting plans for an even bigger and better event in 2027.In this episode, she discusses:Why Pet Pro Expo 2026 sold out months in advanceThe incredible feedback from attendees and speakers, including Jason Grayson and CharlotteHow networking, WhatsApp groups and accountability buddies are helping pet professionals support one anotherThe success of the new Growth Room, featuring practical advice and business hot seatsWhy making small changes to your pricing could help cover the cost of attendingThe importance of building your personal brand and showing the person behind your pet businessWhat didn't quite go to plan and how the team will improve things for 2027Exciting plans for the 2027 Six-Figure Business Panel, featuring real pet business owners sharing how they grew their businessesVicky also takes a moment to thank the sponsors, speakers and attendees who helped make the event possible.And with tickets for 2027 already attracting interest, now is the time to start planning if you want to be part of it.Pet Pro Expo isn't just about attending a conference. It's about leaving with ideas, connections and the confidence to build a better pet business.Key TakeawaysPet Pro Expo 2026 sold out months in advance, highlighting the demand for practical business education within the pet industry.Networking and community support can be just as valuable as the advice shared on stage.The Growth Room gave attendees opportunities to tackle real business challenges and leave with actionable solutions.Reviewing your pricing and making small, strategic increases can have a significant impact on profitability.Building a personal brand helps potential clients connect with the person behind your business.Learning from mistakes is essential, whether you're running a major event or your own pet business.Pet Pro Expo 2027 will introduce a Six-Figure Business Panel, offering insights from pet professionals who have successfully grown their businesses.Investing in education, relationships and business development can deliver benefits long after an event has finished.Podcast Sponsor – LopayThis episode is proudly sponsored by Lopay, the low-cost payment platform that helps small businesses keep more of the money they earn.Find out more about Lopay and how it can support your pet business here:👉 https://merchant.lopay.app/ref/thepetaccountant2000🐾 Join Us at Pet Pro Expo 2027If you're serious about growing your pet business, you need to be in the room.Following a sold-out 2026 event, Pet Pro Expo returns in 2027 with more expert advice, practical business strategies and opportunities to connect with like-minded pet professionals.Don't miss your chance to be part of it!👉 https://www.petproexpo.co.uk/🌐 Visit petaccountant.co.ukTo find out how Vicky, Lee, and the team can help your pet business grow. 🐾

You’ve changed your prices. But how do you know if the change actually worked?In the final episode of Vicky’s P.R.I.C.E Framework, we reach the last and arguably one of the most important stages: Evaluate.The P.R.I.C.E Framework takes pet business owners through five stages: Position, Review, Implement, Communicate and Evaluate. But it isn't a one-off exercise, it's a cycle designed to help you continually improve your pricing as your business evolves.Vicky explains why you shouldn't judge a price change based on one client leaving or a couple of quiet days. Instead, you need to give your changes time and look at the data.In this episode, she discusses:The eight areas you should evaluate after changing your pricesWhy revenue and profit tell very different storiesTracking your average transaction value and client numbersHow pricing changes can improve your capacity and workloadWhy losing a few clients isn't necessarily a bad thingAssessing whether you're attracting a better mix of clientsHow client feedback can help you refine your servicesWhy how you feel about your business matters tooSetting a review date rather than reacting emotionallyUsing what you've learned to adjust and repeat the processA successful price increase doesn't necessarily mean keeping every single client.If you're earning more profit, working fewer hours, creating more capacity or attracting better-fit clients, losing a small number of customers could actually leave you with a stronger business.There is no single perfect price.Your costs change. Your business changes. Your goals change. And your pricing should change with them.Evaluate. Learn. Adjust. Then start the cycle again.Takeaways:P.R.I.C.E stands for Position, Review, Implement, Communicate and Evaluate.Evaluate revenue, profit, average transaction value, client numbers, capacity and client mix after making pricing changes.Don't make kneejerk decisions based on the first few days — set a review date and gather meaningful data.Losing clients isn't automatically negative if profitability, capacity or client quality improves.Listen to client feedback, including objections and positive comments, and use it to improve your offering.Communicate fair price increases confidently rather than apologising for them.Use your findings to tweak your pricing, positioning or services where necessary.There is no perfect price forever — pricing should evolve alongside your costs, goals and business.Podcast Sponsor – LopayThis episode is proudly sponsored by Lopay, the low-cost payment platform that helps small businesses keep more of the money they earn. Find out more about Lopay and how it can support your pet business here: 👉 https://merchant.lopay.app/ref/thepetaccountant2000🐾 Join Us at Pet Pro Expo 2026 If you’re serious about growing your pet business, you need to be in the room. 👉 https://www.petproexpo.co.uk/🌐 Visit petaccountant.co.ukTo find out how Vicky, Lee, and the team can help your pet business grow. 🐾

Do you tell clients your price and then immediately feel the need to justify or apologise for it?In this episode, Vicky explores the next crucial part of a strong pricing strategy: communication.Setting the right price is only half the battle. If you don't clearly communicate the value behind your service, potential clients are left with just one thing to compare — the number.Vicky explains why pet professionals need to move the conversation away from “How much does it cost?” and towards “What am I actually getting for my money?”In this episode, she discusses:Why apologising for your prices immediately undermines your valueHow the language you use can influence a client's perception of priceWhy you should communicate the problem you solve, not simply what you chargeHow to explain everything that's included within your serviceWhy asking questions before discussing price can lead to better client conversationsHow to communicate a price increase confidently and professionallyWhy you don't need to defend your prices by talking about competitorsHow positioning and marketing can set expectations before a client even contacts youVicky also explains why a price objection doesn't automatically mean your price is wrong.Not every potential customer needs to become your customer.When you understand your value, position your business correctly and communicate with confidence, you're far more likely to attract clients who appreciate what you provide rather than those simply looking for the cheapest option.Stop apologising for your price. Start communicating your value.Takeaways:Don't apologise for your pricing; it can undermine confidence in your service.Clients can only appreciate your value if you clearly communicate it.Lead conversations with outcomes, benefits and value rather than price alone.Explain the full service you're providing rather than reducing it to the time spent.Ask questions and understand what matters to the client before discussing price.Communicate price increases confidently without unnecessary apologies or justification.A price objection doesn't necessarily mean you're charging too much.Not every client is the right client for your business.Strong marketing and positioning can establish value before the first conversation even takes place.Sometimes, after giving your price, the most powerful thing you can do is stop talking and let the client respond.Sponsor – LopayThis episode is proudly sponsored by Lopay, the low-cost payment platform that helps small businesses keep more of the money they earn.Find out more about Lopay and how it can support your pet business here:👉 https://merchant.lopay.app/ref/thepetaccountant2000🐾 Join Us at Pet Pro Expo 2026If you’re serious about growing your pet business, you need to be in the room. 👉 https://www.petproexpo.co.uk/🌐 Visit petaccountant.co.ukTo find out how Vicky, Lee, and the team can help your pet business grow. 🐾

How much business advice have you listened to but never actually implemented?In this episode, Vicky explores one of the biggest barriers to growing a successful pet business: taking action.You can understand your numbers, know your pricing needs to change and consume endless podcasts, courses and advice — but none of it will improve your business unless you actually do something with it.Vicky introduces the One Decision Rule: rather than overwhelming yourself by trying to change everything at once, commit to making one meaningful business decision every month.In this episode, she discusses:Why implementation is often harder than knowing what to doHow fear and overthinking prevent business owners from taking actionWhy confidence usually comes after you act, not beforeHow the One Decision Rule makes business improvement manageableWhy you should understand the problem you're trying to solve before making changesHow small, consistent improvements can transform your business over timeMaybe you need to increase your prices. Change your terms and conditions. Stop offering an unprofitable service. Invest in marketing. Or finally have that conversation you've been avoiding.You don't need to fix everything today.Choose one thing. Make the decision. Take action.Because knowing what needs to change won't grow your business — implementing it will.TakeawaysKnowing what to do is very different from actually doing it.Raising prices should be approached with confidence and a clear strategy.Confidence often develops after taking action rather than before it.The One Decision Rule encourages you to make one meaningful improvement every month.Trying to change too much at once can create overwhelm and lead to inaction.Understand what problem you're solving before implementing new advice.Small, consistent decisions can create significant improvements over time.The advice you consume only becomes valuable when you put it into practice.💳 Podcast Sponsor This episode is proudly sponsored by Lopay, the low-cost payment platform that helps small businesses keep more of the money they earn.Find out more about Lopay and how it can support your pet business here:👉 https://merchant.lopay.app/ref/thepetaccountant2000🐾 Join Us at Pet Pro Expo 2026If you’re serious about growing your pet business, you need to be in the room.👉 https://www.petproexpo.co.uk/🌐 Visit petaccountant.co.ukTo find out how Vicky, Lee, and the team can help your pet business grow. 🐾

When did you last properly review your prices?In this episode, Vicky continues her P.R.I.C.E Framework series by focusing on the second stage: R – Review.Your prices shouldn't be something you set when you start your pet business and then forget about. Your costs change, your experience grows, your service improves and the amount of time involved in delivering that service can change too.So why would your prices stay the same?Vicky explains why regularly reviewing your business is essential — and why a pricing review doesn't automatically mean putting your prices up. It's about understanding what it genuinely costs to provide your service, what value you're delivering and whether your current prices still make financial sense.In this episode, she covers:Why your pricing should evolve alongside your businessHow to calculate the true time involved in delivering your servicesReviewing your increasing costs and overheadsUnderstanding your profit margins rather than simply looking at revenueHow improvements in your service can increase its valueWhy your market positioning should influence what you chargeThe importance of attracting clients who value what you offerAs your experience, reputation and service improve, the business you run today may be very different from the one you started.The question is: have your prices evolved with it?Key TakeawaysPricing should be regularly reviewed rather than treated as a fixed figure.Increasing costs can gradually reduce your profit if your prices remain unchanged.Understanding the true amount of time required to deliver a service is essential when reviewing pricing.Revenue alone doesn't tell you whether a service is genuinely profitable.Improvements in your experience and service can increase the value you provide to clients.Reviewing your pricing doesn't always mean increasing it — it means making an informed decision based on your numbers and value.💳 Podcast Sponsor – Lopay This episode is proudly sponsored by Lopay, the low-cost payment platform that helps small businesses keep more of the money they earn. Find out more about Lopay and how it can support your pet business here: 👉 https://merchant.lopay.app/ref/thepetaccountant2000🐾 Join Us at Pet Pro Expo 2026 If you’re serious about growing your pet business, you need to be in the room. 👉 https://www.petproexpo.co.uk/🌐 Visit petaccountant.co.ukTo find out how Vicky, Lee, and the team can help your pet business grow. 🐾