Pet Boarding and Daycare Podcast with Dominic Hodgson

Ever thought about writing a book to elevate your authority… but convinced yourself you’re “not ready”? Wondering how a simple paper-and-ink asset can transform your marketing, attract affluent clients, and position your facility miles ahead of the competition? And did you get a copy of Mission Enrich, Dom’s brand-new business parable that launched at the Hershey Expo and is already pulling in glowing reviews? In this week’s episode, host Dom Hodgson gives you an exclusive, behind-the-scenes look at his tenth book — Mission Enrich — and breaks down why book-writing is one of the smartest strategic moves any dog daycare or pet resort owner can make.  Dom explains how creating a book becomes a 24/7 salesperson for your business, why affluent dog owners gravitate toward experts with published works, and how a well-written book instantly elevates your perceived expertise in a way social media never will. He also talks openly about the creative challenges of moving from “how-to” books to story-driven content and why stepping outside your comfort zone is the gateway to bigger opportunities. You’ll also hear Dom read the full preface and opening chapter of Mission Enrich, plus he takes a look at a few Amazon reviews from early readers who’ve already put the book into action. In this episode, you’ll discover: Why Write a Book? – The overlooked marketing power of a published book and why it instantly elevates your status. The Spirit of Canis – A first-ever audio preview of Dom’s new parable Mission Enrich and the ancient bond it explores. Expert Positioning for Pet Pros – How a book becomes your business card, your authority signal, and your most persuasive sales tool. Standing Out in a Crowded Market – Why affluent dog owners seek out the experts… and how a book makes you the obvious choice. Comfort Zones Block Creativity – What Dom learned moving from how-to books to story-driven writing — and why growth feels uncomfortable. Canine Labs Testing are the amazing sponsors of this episode. Go to CanineLabsTesting to find out more about their fabulous service that keeps your facility parasite free! Remember, next big Barkleigh event is the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise in January. Go to BarkleighShows.com to book your cabin! Grab a copy of Dom’s latest book Mission ENRICH by clicking here now Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/diamondnow Episode Highlights: [00:51] – Dom previews upcoming guests and sets the stage for this week’s big topic: his brand-new book Mission Enrich. [05:04] – Why book-writing is one of the most powerful “expert enhancers” a pet business owner can create.[06:30] – Dog News returns: posh dog names, origin stories, and how they inspire user-generated content.[12:20] – Live from Hershey: Alison Stroud on growth, team development, and expo takeaways.[19:37] – Dom introduces Mission Enrich — his first story-based book — and shares the creative challenge of writing it. [22:20] – How books act as a 24/7 salesperson, helping you attract affluent, high-value clients without social media burnout.[28:13] – AUDIO EXCLUSIVE: Dom reads the full Preface and Chapter One of Mission Enrich.[33:05] – Meet Amy, a passionate dog daycare owner who does her very best for the dogs but is still struggling to keep the doors open, sound familiar to anyone?[43:21] – Dom previews his sessions on the January Pet Pro Cruise and invites listeners to join him at sea.[47:24] – Final reminders: where to get the book, where to read the December magazine, and what’s coming up next week.

Are you staring down Black Friday wondering whether you should run a promo… cut a price… add a bonus… or avoid the whole thing entirely? Ever felt the pressure to “join in” with what other people are doing even when you’re not sure if it will help or harm your business? And want to know EXACTLY how smart daycare and pet resort owners use Black Friday to generate revenue and lock in long-term clients — without discounting themselves into oblivion? In this week’s episode, host Dom Hodgson delivers a Black Friday masterclass, sharing how pet care businesses can approach one of the biggest buying weekends of the year without blowing up their margins or creating a January cashflow hangover. Dom explains the psychology behind Black Friday, the history behind the hype, and the simple maths that proves you shouldn’t blindly slash prices on services you already sell easily. Instead, he shows you how to structure offers that add value, increase long-term spending, and act as cost-effective client acquisition tools. You’ll also hear from a whole host of Hershey Expo attendees, who share their struggles, breakthroughs, enrichment wins, and their opinion on why expos like this are the spark that keeps owners motivated heading into the busiest season of the year. In this episode, you’ll discover: The Real Purpose of Black Friday – Why it exists, how it works psychologically, and why pet services must approach it differently than retail. How to Avoid Margin Meltdowns – The financial traps most daycare owners fall into — and Dom’s rule for deciding what not to discount. Value-Add Vs. Price-Cut – Why bundling slow-selling services beats discounting high-demand ones. Lifetime Value 101 – How to calculate whether a Black Friday offer is worth it based on long-term client spending. Segmenting Your List for Maximum Profit – Why you should run different offers for new clients and existing clients. Canine Labs Testing are the amazing sponsors of this episode. Go to CanineLabsTesting to find out more about their fabulous service that keeps your facility parasite free! Remember, next big Barkleigh event is the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise in January. Go to BarkleighShows.com to book your cabin! Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/diamondnow Episode Highlights: [04:38] – Dom opens his Black Friday Tip Sheet and explains why pet care businesses must approach the weekend differently than retailers. [05:34] – The history of Black Friday and why the “in the black” myth still drives consumer behaviour. [06:39] – The discount dilemma: why selling more at lower margins often leaves owners earning less. [07:49] – A personal story: how Dom once pre-sold services to fix a cashflow gap — and regretted it later. [13:55] – Hershey attendee interviews: what owners are struggling with, what they’re learning, and why enrichment sells.[27:00] – Facility owners share how expos “refresh” them, spark ideas, and wake up stagnant teams.[32:30] – Dom explains the true cost of acquiring a customer — and why Black Friday can be a strategic acquisition tool. [36:37] – Why it’s worth losing money on the first sale if the long-term value outweighs it. [38:30] – How to use Black Friday to surface premium pet parents with a high-end service bundle. [39:06] – The enrichment economy: why selling more to existing clients reduces your need for new ones. [40:30] – Dom’s back-of-a-napkin Black Friday plan — simple, fast, and massively profitable.  If you want clarity, confidence, and a Black Friday plan that actually strengthens your pet business — this episode is where to start.

Did you miss the Hershey expo and now you’re wondering what game-changing ideas you didn’t hear? Curious why so many facility owners come back from the Pet Boarding & Daycare Expo fired up, focused, and ready to overhaul their pricing? And want to know about your first opportunity to make up for missing Hershey? Hint: it’ll have you cruising into 2026… In this week’s episode, host Dom Hodgson returns from the 2025 Pet Boarding & Daycare Expo in Hershey with a full debrief of his final U.S. event of the year. You’ll hear about the infectious energy, the game-changing lessons, and the biggest takeaways from Dom’s packed sessions, including a live clip from his presentation The Price Is Right, where he breaks down why under-charging is the silent killer in most facilities and how owners across the U.S. are raising rates without losing clients. Dom also shares what he learned from fellow speakers like long-time friend of the podcast Eve Molzhon, whose leadership session had owners rethinking how they support, develop, and empower their teams.  After the Hershey recap, Dom sits down with Denise Heroux to reveal details on the upcoming (first ever) Pet Boarding & Daycare Cruise — an intimate, education-first event taking place in January where Dom will spill ALL of his pet biz secrets that have made millions of extra dollars for owners across the world. In this episode, you’ll discover: Hershey Highlights – The biggest lessons, themes, and “aha” moments from this year’s Expo. The Pricing Wake-Up Call – Why the industry must stop apologising for charging properly — and how smart owners are doing it. Leadership That Works – Insights from Eve Molzhon’s session on accountability, clarity, and team support. From the Expo Hall to High Seas – How the upcoming cruise offers deeper, slower, more connected learning. What’s Next – Dom’s upcoming presentations, book launches, and plans for a blockbuster 2026. To book yourself on the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise go to BarkleighShows.com Huge thanks to this week’s special guests Eve Molzhon.To find out more about the Dog Handler Academy go to DHA Canine Labs Testing are the amazing sponsors of this episode. Go to CanineLabsTesting to find out more about their fabulous service that keeps your facility parasite free! Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition To book yourself on the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise go to BarkleighShows.com. Episode Highlights: [00:51] – Dom lands back from Hershey: the atmosphere, the turnout, and what made this year’s expo so strong.[05:27] – Live audio from The Price Is Right presentation — Dom’s breakdown of premium pricing in today’s market.[07:05] – Real examples of owners who doubled prices, upgraded clients, and carved out premium positions.[12:40] – Dom’s chat with Eve Molzhon on authentic leadership and why accountability creates confidence.[14:25] – How Hershey acts as a reset button for owners — inspiration, clarity, and connection.[20:58] – What Eve has planned for her facility and the amazing Dog Handler Academy in 2026.[26:42] – Why smart daycare owners prioritise continued education — and Dom announces the 2026 Pet Boarding & Daycare Expo West in Phoenix (May 25–28).[28:00] – Secondary segment: Denise Heroux joins Dom to preview the inaugural Pet Boarding & Daycare Cruise.[30:07] – What makes cruise-based learning different from expo-based education.[40:40] – The Western Caribbean itinerary, the speaker lineup, and the first-timer experience.[50:50] – Dom’s final notes on Hershey, the cruise, and the launch of Mission Enrich. This episode is your full backstage pass to the biggest event in the industry — and a look at what’s coming next as the pet care world sets sail in January.

Ever wondered what happens when you stop trying to serve everyone and start building a business around what you love most? Are you anxious that there aren’t enough clients in your niche to make it profitable? Then do you want to hear how two home boarders in Lancashire turned their passion for sighthounds into a thriving brand—and soon, a franchise? In this week’s episode, host Dom Hodgson catches up with Maria and Pete Yarnold of The Sighthound Savoy, two long-time coaching clients who’ve built one of the most unique and fast-growing home boarding businesses in the UK. They reveal how they went from generalist dog walkers to premium, breed-specific boarders, creating a luxury experience designed entirely for sighthounds—and how that clarity has transformed their profits, lifestyle, and impact. Dom and the Yarnolds break down the entire journey: from raising prices and launching a paper-and-ink newsletter to developing their “Hound Pounds” loyalty system, themed marketing campaigns, and 80+ weeks of consistent email storytelling. You’ll also hear how their next chapter—The Sighthound Savoy Franchise—was born, and how they’re preparing to share their proven model with passionate dog lovers across the UK. In this episode, you’ll discover: The Power of Niching – Why narrowing your focus can open up bigger opportunities than you ever imagined. From Walking to Wowing – How Maria and Pete built a premium experience for sighthounds (and their humans). Paper & Personality – How newsletters, storytelling, and “Hound Pounds” created lifelong loyalty. Rhythm & Accountability – How coaching, 90-day sprints, and community helped them scale sustainably. Franchise Foundations – The behind-the-scenes look at launching a breed-specific boarding brand. Huge thanks to this week’s special guests Maria and Pete Yanrold. To find out more about the Sighthound Savoy go to SighthoundSavoy Canine Labs Testing are the amazing sponsors of this episode. Go to CanineLabsTesting to find out more about their fabulous service that keeps your facility parasite free! Remember, the trade show at the Pet Boarding and Daycare Expo in Hershey PA starts today! (Wenesday 12th November) Attending this show is the best way to set yourself up for success in 2026; Go to PetBoardingExpo.com to register now! Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition To book yourself on the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise go to BarkleighShows.com Episode Highlights: [00:51] – Dom checks in from the Pet Boarding & Daycare Expo in Hershey with Tim Jackson to discuss expo prep, presentations, and the debut of Mission Enrich.[07:00] – Dom previews his speaking sessions and the launch of his new business parable.[12:32] – Sponsor Spotlight: Canine Lab Testing — the fast, reliable parasite testing solution for safe facilities.[13:35] – Meet Maria and Pete Yarnold, owners of The Sighthound Savoy in Accrington, Lancashire.[15:46] – How Maria left teaching at 47 to start walking dogs—and why Pete joined the business during lockdown.[17:46] – Their first steps in Dom’s coaching world and how premium pricing, paper marketing, and niching changed everything.[21:12] – The rebrand story: from Your Fairy Dog Mother to The Sighthound Savoy.[27:41] – How a typo led to their unforgettable new name—and a total brand transformation.[31:18] – Behind the scenes of “Hound Pounds,” themed newsletters, and luxury services.[36:53] – The power of coaching, accountability, and the Elite Mastermind community.[40:05] – What goes into building a franchise system—the legal setup, ops manual, and lead magnet strategy.[47:03] – Maria and Pete’s final thoughts on building a business you love—and helping others do the same.

What happens when you redesign your facility around how dogs actually think, feel, and learn? Could the answer to your staffing stress and client fatigue be hiding in something as simple as a scented wall or a quiet space? And how are the smartest daycare owners using enrichment to raise prices, reduce chaos, and create happier dogs and teams? In this week’s episode, host Dom Hodgson sits down with Diamond coaching client Mikayla Cavaness of Fetching Pet Company—a daycare owner who’s reimagining every inch of her facility around enrichment, sensory design, and calming energy. Mikayla reveals how she built an immersive environment that engages dogs and delights clients, from textured anti-fatigue flooring and adjustable lighting to her now-famous scented wall that both dogs and owners love.  You’ll also hear from Sean Felty of Next Tree Strategies, who shares how his Labour Lens system helps owners keep staffing costs under control during busy seasons, and from industry leader Teija Heikkilä, who explains why events like the Pet Boarding & Daycare Expo are the ultimate breeding ground for breakthrough moments. Finally, Dom reflects on the “Sliding Doors” moments that change everything—from an offside call in the play-off final at Wembley to the one decision that could transform your business this year: showing up at Hershey. In this episode, you’ll discover: Enrichment Reimagined – How Mikayla Cavaness redesigned her daycare to engage every sense—and charge premium prices. Smart Staffing Solutions – Sean Felty’s data-driven Labour Lens system that keeps profits protected through every seasonal swing. The Sliding Doors Effect – Why a single decision—like attending an expo—can completely change your business trajectory. Calmer Dogs, Happier Teams – How sensory environments and structured enrichment reduce conflict and burnout. Hershey Expo Highlights – The can’t-miss sessions, speakers, and networking opportunities waiting for you this November. Huge thanks to this week’s special guests Sean Felty and Mikayla Cavaness. You can find out more about Seans Labor cost calculator by going to NextTreeStrategies. You can check out Mikayla’s amazing facility by going to FetchingPet.comSpecial thanks to our amazing show sponsor Canine Labs Testing. To keep your facility clean and parasite free go to CanineLabsTesting.com Remember, we are less than one week away from Pet Boarding and Daycare Expo in Hershey PA. Attending this show is the best way to set yourself up for success in 2026; Go to PetBoardingExpo.com to register now! Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition To book yourself on the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise go to BarkleighShows.com Episode Highlights: [00:51] – Dom previews the upcoming Hershey Expo and its packed schedule of classes, trade shows, and keynotes.[04:37] – Teija Heikkilä shares why attending expos is essential for growth, networking, and long-term success.[06:50] – Dom’s “Sliding Doors” story: how small decisions create massive business breakthroughs.[10:33] – The Sunderland offside moment that changed everything—and what it teaches about momentum.[15:51] – Sean Felty from Next Tree Strategies reveals how to staff to volume and eliminate profit leaks.[21:40] – The Labour Lens advantage: daily tracking and data-driven decisions that boost profitability.[27:25] – Mikayla Cavaness joins Dom to share how she built a fully enrichment-based facility.[29:29] – The scented-wall story: a sensory feature that wows clients and calms dogs.[32:42] – How enrichment design—from flooring to lighting—creates a safer, more profitable environment.[35:01] – Mikayla’s premium-tier model ($59 and $75 days) that increased revenue and staff satisfaction.[38:00] – Dom’s final rallying cry: why the Hershey Expo could be your sliding-doo...

Is your social media actually driving new clients to your facility or is it just collecting likes? Still relying on a single tactic like Google Ads and wondering why your marketing results have stalled? Curious how AI and authentic storytelling are reshaping how pet resorts attract and convert clients in 2025? In this episode, Dom Hodgson sits down with Juls Scores and Candace Collins from Pet Resort Marketing to unpack the biggest opportunities (and mistakes) pet care businesses can make online. They discuss the danger of putting all your eggs in one digital basket and the new power of paid social and storytelling as Juls and Candace share practical strategies for building a cohesive, full-funnel marketing plan that actually converts. They reveal how AI and social algorithms are changing buyer behaviour, why authenticity beats polish in 2025, and how you can use storytelling to connect with local dog owners on a deeper level. Plus, they share recent success stories—like a client who saw a 200% jump in conversions after rethinking their Meta strategy—and offer a sneak peek at what they’ll be teaching at the Hershey Expo. You’ll also hear from Rebecca Shipman of Barkleigh with another Expo preview, including speaker highlights, networking events, and tips for making the most of your trip to Hershey. In this episode, you’ll discover: Beyond Google Ads – Why a single marketing tactic isn’t enough and how to build a full-funnel strategy. Storytelling That Sells – How to use real people, pets, and stories to connect emotionally with clients. AI in Action – How artificial intelligence is reshaping SEO, social media, and search visibility. Social Media ROI – The new Meta campaign type driving direct reservations for pet resorts. Hershey Highlights – The must-see sessions and networking tips for this year’s Expo, direct from Rebecca. Huge thanks to this week’s special guests Juls and Candace. To find out more about how Pet Resort Marketing go to www.petbizsuite.com Canine Labs Testing are the amazing sponsors of this episode. Go to CanineLabsTesting to find out more about their fabulous service that keeps your facility parasite free! Remember, we are less than one month away from Pet Boarding and Daycare Expo in Hershey PA. Attending this show is the best way to set yourself up for success in 2026; Go to PetBoardingExpo.com to register now! Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition To book yourself on the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise go to BarkleighShows.com Episode Highlights: [00:51] – Dom shares updates from his game-changing event in Baltimore and previews the Hershey Expo.[03:17] – Sponsor Spotlight: How to keep the pets in your facility safe and your clients happy with Canine Lab Testing[04:27] – Juls and Candace introduce themselves and their journey from design and sales to pet resort marketing.[12:23] – Common mistakes: overreliance on Google Ads, weak SEO, and lack of cohesive strategy.[14:30] – The rise of social media as a conversion platform—and how AI is transforming targeting.[16:30] – The three biggest social media mistakes pet resorts make: lack of storytelling, poor strategy, and no balance between selling and connection.[20:58] – How Pet Resort Marketing runs a digital audit and builds a personalised strategy for each facility.[25:10] – Success stories: record-breaking months after website redesigns and new Meta ad strategies.[31:10] – How testing, patience, and fine-tuning lead to long-term growth for Juls and Candace.[32:21] – How AI tools are changing SEO and helping pet resorts show up in ChatGPT searches.[34:00] – Why attending expos like Hershey keeps you ahead of trends and connected to the industry.[38:19] – Rebecca Shipman joins Dom to preview the Hershey Expo schedule, speakers,

Want to know how to turn Halloween from a fun gimmick into a genuine profit booster? Curious what’s new at this year’s Hershey Expo—and which sessions you absolutely can’t afford to miss? Or wondering how to finally free yourself from the daily grind by building systems that sell for you 24/7? In this episode, host Dom Hodgson shares his Halloween promotional playbook, packed with proven campaigns you can run right now to boost bookings, fill playrooms, and keep your daycare buzzing through the holidays. Dom walks through the easy-to-use pain–agitate–solution formula that turns playful promotions into real, regular sales. But before all of that, Dom catches up with Rebecca Shipman from Barkleigh to preview the Pet Boarding & Daycare Expo in Hershey, including the must-see sessions, networking parties, luncheons, and keynotes that make it the biggest event in the industry. You’ll also hear from Austin and Lindsay of Pup Partners Software, who share how to master client communication from first contact to emergencies. Finally, Dom teams up again with Josh Hightower of PetBizSuite to discuss the single biggest game changer for your business: marketing systems that work around the clock. Josh reveals how automation can attract clients, nurture leads, and generate predictable sales - even while you’re off the clock. In this episode, you’ll discover: Halloween Goldmine – How to use playful, seasonal offers to spark engagement and drive sales. Pain–Agitate–Solution – The simple formula behind persuasive promotions that actually sell. Hershey Highlights – Inside scoop on the must-attend sessions, luncheons, and networking events. Systems That Sell – Why automating your marketing is the key to freedom, scalability, and growth. Predictable Profits – How a marketing flywheel can eliminate feast-and-famine revenue cycles. Huge thanks to this week’s special guest Josh Hightower from PetBizSuite CRM. To find out more about how PetBizSuite can help your business grow go to www.petbizsuite.com Remember, we are less than one month away from Pet Boarding and Daycare Expo in Hershey PA. Attending this show is the best way to set yourself up for success in 2026; Go to PetBoardingExpo.com to register now! Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition Thanks to Austin and Lindsey from Paw Partner Software for stopping by to share more about what he will be speaking at the upcoming Pet Boarding and Daycare Expo in Hershey. Grab your ticket now at PetBoardingExpo.com To book yourself on the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise go to BarkleighShows.com Episode Highlights: [00:51] – Dom introduces this week’s spooky theme and explains why Halloween promotions should start early.[02:57] – Rebecca from Barkleigh shares what to expect at the upcoming Hershey Expo next month.[07:06] – The importance of networking, luncheons, and connecting with speakers and why the Expo is the best place for making new Pet Biz Pals.[11:19] – Austin and Lindsay from Pup Partners Software discuss client communication strategies.[12:05] – Dom’s Halloween marketing masterclass: how to turn the spooky season into easy, reliable sales.[17:27] – How to use the pain, agitation, and solution method to create powerful, emotionally investing offers.[21:58] – The truth about fear and resistance when raising prices or selling more boldly, and why you need to shake it off.[32:13] – Josh Hightower joins the show to talk about marketing systems that create business freedom and scalability.[36:07] – How predictable, repeatable sales remove stress, chaos, and uncertainty from your business.[42:59] – Dom wraps up with his final Hershey expo reminders and reveals where you need to go to secure your spot.

Do you ever feel like your marketing works one month - and then falls flat the next? Do you struggle work ‘on’ the business when you’re buried under the day-to-day of running your facility? Why do bookings, enquiries, and online engagement seem to happen in waves instead of a steady flow? In this episode, host Dom Hodgson digs into one of the most overlooked secrets of successful pet care businesses: the rhythm of communication. After a day packed with coaching calls, Dom noticed the same theme cropping up again and again: businesses losing momentum because they stopped doing the simple, consistent marketing activities that used to work. Dom breaks down how to build a predictable rhythm that keeps your daycare visible, your clients engaged, and your bookings consistent all year long.  You’ll also hear the latest dog news about an Italian city that’s introducing a dog tax (and how to turn stories like that into local PR gold), a special Hershey Expo preview, and an inspiring chat with Dom’s mastermind buddy Brian Durkin, who shares how masterminds help business owners focus, recharge, and grow faster. In this episode, you’ll discover: Marketing Rhythm – Why consistency beats creativity when it comes to long-term success. The Power of Planning – How to map out your promotions, emails, and campaigns in advance. Automation Advantage – Simple ways to keep your marketing running when you’re busy. Leadership Through Education – How showing up as a teacher builds trust and visibility in your community. The Mastermind Effect – Why taking time out of the business is the fastest way to grow it. Thanks to my friend Bryan Dirkin for his insights into the benefits of attending masterminds and coaching programs. Check Bryan out at MVPpro Remember, tickets are now on sale for the Pet Boarding and Daycare Expo, go to PetBoardingExpo.com to register now! Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition Thanks also to Eve Molzhon who is speaking at the upcoming Pet Boarding and Daycare Expo in Hershey. Grab your ticket now at PetBoardingExpo.com To book yourself on the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise go to Barkleigh.com/shows  Episode Highlights: [00:51] – Dom previews next week’s Halloween promotion special.[03:14] – Dog News: Italian city introduces a “dog tax”—and how to turn similar stories into local marketing wins.[06:41] – Why local education and leadership make your daycare stand out from the rest.[09:36] – If Eve Molzhon’s Hershey preview doesn’t make you register for tickets, I’m not sure what will.[10:18] – Dom shares his end-of-year promotional planning process and how to map goals to actions.[12:43] – The recurring theme from client calls: losing momentum and rhythm in marketing.[15:23] – Why consistency builds trust, improves algorithms, and drives long-term results.[17:30] – Dom’s bespoke social media strategy: how to add storytelling and education to your posts.[19:34] – Why you need to show up in your clients’ inboxes every week—not just when you’re selling something big.[22:09] – Campaigns vs. Rhythm Marketing: how to move from bursts of activity to sustainable growth.[27:21] – Dom and Brian Durkin discuss masterminds, focus, and staying accountable.[34:22] – Dom’s tips for creating a marketing “heartbeat” that runs even when you’re underwater.[36:16] – How automation tools and content calendars keep your message alive year-round.[37:56] – Hershey Expo reminder: why attending helps you plan, price, and promote like a pro. This episode is a wake-up call for any pet business owner who’s tired of feast-and-famine marketing. Learn how to create a rhythm that keeps your marketing—and your business—moving forward every single week.

Are you coasting toward the holidays when you should be sprinting to the finish line? Worried you might be leaving money on the table in the busiest (and most lucrative) months of the year? Or  are you wondering how to turn this end-of-year rush into momentum that carries you powerfully into 2026? In this episode, Dom Hodgson delivers a high-energy strategy session on how to approach the final quarter of the year like an industry leader. He shares his own business planning process, explains why 90-day sprints are the key to maintaining focus and momentum, and shows you how to transform a busy autumn season into the launchpad for your best year yet. Dom walks you through the exact steps you should be taking right now to maximise revenue, loyalty, and growth before the clock runs out on this year by converting one-off holiday bookings into lifelong clients and building follow-up systems that boost retention. Plus, you’ll hear dog news on America’s most (and least) popular breeds and how to use that info for creative promotions. In this episode, you’ll discover: The Fourth Quarter Game Plan – Why the final 10–12 weeks of the year can define your success for the next 12 months. Revenue Rocket Fuel – How to convert seasonal first-timers into high-value, repeat clients. Dog Breed Buzz – A creative way to turn the AKC’s most popular dog breeds into marketing gold. Future Bank – Why every touchpoint now should build assets, testimonials, and stories you’ll use well into 2026. Client Loyalty Strategies – From onboarding offers to referral bonuses, how to lock in business before January hits. Huge thanks to this week’s special guest Stefani Cotton from Fairview Boarding. To find out more about Stefani’s business go to FairviewBoarding Remember, tickets are now on sale for the Pet Boarding and Daycare Expo, attending this show is the best way to set yourself up for success in 2026; Go to PetBoardingExpo.com to register now! Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition Thanks to Jeff Adney for stopping by to share more about what he will be speaking at the upcoming Pet Boarding and Daycare Expo in Hershey. Grab your ticket now at PetBoardingExpo.com To book yourself on the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise go to BarkleighShows.comEpisode Highlights: [00:51] – Dom shares a personal update and explains why he’s investing in a new business coach.[07:51] – Dog news: The most and least popular dog breeds of 2024—and how to use that data for marketing.[14:58] – Jeff Adney previews his Hershey Expo session on financing and building a new facility.[18:18] – Dom’s fourth quarter game plan: why these final weeks matter more than ever.[22:10] – How to make the most of the holiday season like the big brands you buy from.[24:28] – The 90-day system: why splitting your year into four manageable chunks is the best way to grow your business and get stuff done.[29:00] – Why price increases are easiest (and most effective) in Q4 and why holiday season for customers is harvest season for you.[31:23] – The power of onboarding gifts, follow-ups, and referral offers.[35:35] – How to engineer “story-worthy moments” that fuel word-of-mouth marketing.[37:17] – Building a flywheel: using Q4 momentum to make January, February, and March easier.[40:00] – Dom’s final challenge: pick one big goal and make it happen before December 31. This episode is part motivation, part masterclass — a must-listen if you want to finish the year strong, start 2026 with unstoppable momentum, and turn your busiest quarter into your most profitable one.

Still assuming your clients are getting their dogs’ faecal tests done at the vet? Worried about parasites spreading in your playgroups - but don’t know where to start with prevention? And how could introducing a simple new service create a fresh revenue stream and set your facility apart from the competition? In this episode, Dom Hodgson is joined by John Beres and Greg Page from Canine Lab Testing, the game-changing service transforming how boarding and daycare facilities manage parasite prevention. John and Greg explain why most pet parents aren’t getting faecal tests done (spoiler: compliance rates are around 20%), how parasites spread silently without showing clinical signs, and how their easy, vet-backed solution gives you total control over testing – while generating reliable new income. You’ll also discover how requiring faecal testing can become a powerful differentiator in your marketing, signalling a higher level of care and helping you attract more discerning clients. And in the final segment, Dom shares a sneak peek of his Hershey Expo presentation, “The Price Is Right” - including why premium pricing is the fastest way to fix staffing issues, scale growth, and transform your business model. In this episode, you’ll discover: The Dirty Truth – Why most pet parents skip faecal testing and how that’s putting dogs (and your business) at risk. Health + Revenue – How parasite testing protects dogs, reassures clients, and creates a simple new revenue stream. Competitive Edge – Why requiring faecal tests can position your facility as a premium, higher-standard provider. Data That Matters – What 18 months of testing reveals about parasite prevalence—and why most cases show no symptoms. Premium Pricing Power – Why charging more is the fastest way to solve staffing, retention, and growth challenges. Huge thanks to this week’s special guest John and Greg from Canine Lab Testing. To find out more about how Canine Labs Testing can keep your facility healthy go to CanineLabsTesting. Remember, tickets are now on sale for the Pet Boarding and Daycare Expo, go to PetBoardingExpo.com to register now! Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition Thanks also to Laura Bachrach and Jennifer Wolf-Pierson, who will both be speaking at the upcoming Pet Boarding and Daycare Expo in Hershey. Grab your ticket now at PetBoardingExpo.com To book yourself on the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise go to BarkleighShows.com Episode Highlights: [00:51] – Dom introduces the episode and shares updates from the road before taking a look at the Hershey Expo speaker lineup.[05:16] – Laura Bachrach and Jennifer Wolf-Pierson preview their sessions on adventure day programs and KPIs.[07:26] – Dog news: Why Bentley is designing dog-friendly car features—and what that means for how you market your facility.[11:30] – John Beres and Greg Page join the show to explain how Canine Lab Testing simplifies faecal testing for pet care businesses.[13:48] – The shocking truth: most pet parents aren’t testing at all, and parasites spread silently in daycare environments.[16:18] – How facilities can earn $10–$80 per sample while improving dog health and client trust.[19:22] – Explosive growth: How Canine Lab Testing expanded 300% and now operates in 33 states.[23:11] – Why convenience is the #1 reason clients and facilities love this service.[25:07] – Parasite facts: Did you know one in ten dogs test positive, and most show no clinical signs?[29:28] – New data shows positivity rates plummet to 2–3% when regular testing is required.[33:30] – Dom previews his “Price Is Right” seminar: how premium pricing transforms every part of your business.

Wondering how to refresh your services, raise prices with confidence, and get clients excited to spend more? Do you want to roll out an enrichment program but worry that facility is too small, your clients won’t pay for extra’s, or that your staff will struggle with a roll out? Curious what really happens when you attend an industry expo, take action fast, and plug into expert coaching? In this episode, host Dom Hodgson is joined by Stefani Cotton, owner of Fairview Boarding in North Carolina, to share her inspiring business transformation story. After attending the Vegas Expo in May, Stefani left with renewed motivation, enrolled in Dom’s Diamond coaching program, and immediately set to work. It wasn’t long before she saw night-and-day improvements in profit, staff energy, and client enthusiasm.  Stefani opens up about leaving a corporate non-profit career to follow her passion, the challenges of turning around a struggling facility, and how enrichment and premium pricing have given her business a whole new lease of life. Earlier in the episode you’ll also hear from Elite members Kim and Bob Karolides, who share how stepping back from their business created more time, better health, and stronger profits. In this episode, you’ll discover: The Expo Effect – How one seminar flipped Stefani’s mindset from “just boarding” to premium positioning. Price Power – Why raising rates and introducing packages unlocked instant profit and client buy-in. Enrichment in Action – From scent spaces to bedtime stories, how Fairview’s new activities delight both pets and owners. Local Marketing Wins – How Stefani used newspaper features and community buzz to put Fairview back on the map. Life/Business Alignment – How Kim and Bob reduced their hours, improved their health, and grew their business at the same time. Huge thanks to this week’s special guest Stefani Cotton from Fairview Boarding. To find out more about Stefani’s business go to FairviewBoarding Remember, tickets are now on sale for the Pet Boarding and Daycare Expo, go to PetBoardingExpo.com to register now! Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition Thanks to Laura Laaman and Jaqueline Pait, who will both be speaking at the upcoming Pet Boarding and Daycare Expo in Hershey. Grab your ticket now at PetBoardingExpo.com To book yourself on the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise go to BarkleighShows.com Episode Highlights: [00:51] – Rich Schlatter from Canine Resorts previews his Hershey session: From Bad to Worse.[01:23] – Dom introduces the episode and reflects on aligning business growth with life goals.[06:34] – Kim & Bob Carr share how cutting back hours improved profits, health, and relationships.[11:18] – Stefani Cotton introduces Fairview Boarding and her journey from corporate to canine care.[13:30] – Buying the facility: challenges with reputation, marketing, and staffing… not to mention a global pandemic.[23:00] – Local marketing strategies: how newspaper features boosted visibility and why you need to make it easy for potential clients to find you.[25:30] – How Stefani grew her business by adding new services incrementally so she now offers lodging, grooming, training, daycare.[27:44] – The Vegas Expo turning point: inspired by Dom’s talk The Price is Right and breakthroughs in enrichment.[35:10] – Reaping the Rewards of Dom’s Diamond group: raising prices, launching new packages, and building premium offers.[36:56] – Enrichment extras: why there is no upper limit on what you can charge as well as on the craziness of client requests.[39:30] – Crunching the numbers: daycare up 40%, lodging up double-digits, profits well above expectations.[41:30] – Dom’s closing thoughts and a Hershey Expo ticket reminder. What are you waiting for?

Are rising costs and shrinking margins making it harder to run your daycare or resort? Curious how to meet the expectations of today’s pet parents without getting stuck in a race to the bottom? Wondering how you can better communicate with younger (Gen Z) dog owners?  In this episode, host Dom Hodgson sits down with Jason Duffy, Chief Operating Officer at Pet Resort Hospitality Group and keynote speaker for the upcoming Pet Boarding & Daycare Expo in Hershey. Jason shares his journey from 26 years in retail leadership at Walmart to driving growth and innovation in one of the fastest-growing pet resort groups in the U.S.  You’ll hear how his team is professionalizing industry roles through Pet Resort University, tackling the challenges of “pet deflation,” and creating premium experiences that meet the unique demands of Millennial and Gen Z pet owners. Also in this podcast, you’ll also hear previews from two speakers at the upcoming expo: Jacqueline Pait of Live Oak Bank on financing and property decisions, and Laura Laaman of Outstanding Pet Care on avoiding medical disasters and controlling costs.  Tune in to discover: Petflation Explained – Why the cost of pet care is outpacing general inflation, and how to turn that pressure into opportunity. Generational Insights – What Millennials and Gen Z really want from pet care providers (and how to sell outcomes, not discounts). Pet Resort University – How PRHG is professionalizing trainers, groomers, and managers through its internal academy model. Innovation in Action – From kitchen design to doggy transport vans, how small tweaks can transform staff morale and client experience. Experience the Expo Edge – Why Hershey is the must-attend event if you’re serious about growth, networking, and finding your next big idea. Huge thanks to this weeks special guest Jason Duffy from PRHG. To find out more about Pet Resort Hospitality Group to to PetResorts.love Remember, tickets are now on sale for the Pet Boarding and Daycare Expo, go to PetBoardingExpo.com to register now! Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition Thanks to Laura Laaman and Jaqueline Pait, who will both be speaking at the upcoming Pet Boarding and Daycare Expo in Hershey. Grab your ticket now at PetBoardingExpo.com To book yourself on the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise go to BarkleighShows.comEpisode Highlights: [00:51] – Dom checks in after Chicago, shares why testimonials are marketing gold, and previews the Hershey Expo.[05:11] – Jacqueline Pait (Live Oak Bank) previews her Hershey sessions on financing and property decisions.[06:03] – Laura Laaman (Outstanding Pet Care) shares insights on the two big topics she’ll be covering in Hershey: avoiding medical disasters and combating rising costs.[07:13] – Jason Duffy joins the show: from Walmart retail leadership to COO at Pet Resort Hospitality Group.[09:20] – Building Pet Resort University: professionalizing pet care roles and creating a recruitment flywheel.[15:54] – Why fresh eyes from people outside the industry can help uncover hidden opportunities in pet care.[18:22] – Innovation by design: kitchens, layouts, and processes that improve both staff and pet experiences.[21:30] – Jason previews his Hershey keynote: tackling pet deflation and shifting generational demands.[25:16] – Generational differences in pet spend—and why Millennials’ preferences signal huge growth potential.[27:11] – Premiumization unpacked: why selling clarity, trust, and results beats discounting every time.[32:19] – Why Hershey offers an unmatched mix of education, innovation, and networking opportunities.[35:47] – Dom closes with this week’s promotion idea: how to turn “Talk Like a Pirate Day” into instant revenue.

Do you think that events like dog birthday parties are simply small add-ons with little profit? Would you be surprised to hear that one daycare turned a simple celebration into a $1,500 event that lit up social media and delighted clients? Want to discover how creating aspirational packages unlocks hidden money already sitting in your business? In this episode, host Dom Hodgson sits down with Diamond member Mikayla Cavaness to hear the story of Parmesan’s Pink Puppy Party—an over-the-top birthday celebration that transformed a $195 package into a $1,500 “puppy rager.” Mikayla explains how she built a premium experience that thrilled her client, delighted her staff, and gave her endless content for marketing with dyed pool water, balloon arches, custom staff uniforms and drag queen photo opportunity. You’ll also hear from Hershey Expo speakers Fernando Camacho, Joe Zuccarello, and Eve Molzhon, plus vendor John Beres of Canine Lab Testing, who share why Hershey remains the best place for education, networking, and customer acquisition. And in Tech Talk, Josh Hightower reveals how to set up a Google review funnel that collects, reposts, and repurposes five-star feedback automatically while you sit back and relax. There’s also behind-the-scenes reaction from Dom’s Elite Mastermind members hot off the first day of their meeting in Chicago last month. In this episode, you’ll discover: From $195 to $1,500 – How Mikayla’s Pink Parmesan Puppy Party turned a standard offer into a premium package. Finding Hidden Money – Why clients are willing to spend far more than you think—and how to unlock it. Marketing Gold – How over-the-top events create irresistible social content and community buzz. The Review Funnel – Josh’s step-by-step system for automating five-star Google reviews. Hershey Highlights – Why smart owners and vendors never miss the expo floor no matter what. Huge thanks to this week’s special guests Mikalya Cavaness. To find out more about the cool things happening at Fetching Pet Company, go to FetchingPet Thanks to Josh from PetBizSuite, to find out more about how PetBizSuite can be the growth engine your dog daycare needs go to PetBizSuite Remember, tickets are now on sale for the Pet Boarding and Daycare Expo, go to PetBoardingExpo.com to register now! Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition Thanks to Joe Zucharello, Fernando Camacho, Eve Molzhon and Greg and John from Canine Labs Testing who will all be speaking at the upcoming Pet Boarding and Daycare Expo in Hershey. Grab your ticket now at PetBoardingExpo.com Episode Highlights: [00:51] – Dom previews the Hershey Expo and what lies ahead in his business as we enter fall.[03:52] – Speaker previews: Fernando Camacho on AI, Joe Zuccarello on grooming, and Eve Molzhon on playgroups.[07:49] – Vendor spotlight: John Beres and Greg Page from Canine Lab Testing explain why expos provide the best ROI.[15:01] – Mikayla Cavaness reveals how a simple birthday request turned into a $1,500 premium party.[17:55] – Why and how aspirational offers unlock hidden money in your business.[19:02] – Inside Parmesan’s Pink Puppy Party: drag queens, dyed pool water, balloon arches, and more.[21:14] – Client joy: why the party meant more to the owner than the price tag.[23:07] – Dom explains why hidden money almost always comes from existing clients.[24:08] – Tech Talk with Josh Hightower: how to automate Google review requests and have them working for you.[28:22] – The Review Funnel Playbook: collecting, posting, and repurposing reviews on autopilot.[34:42] – Elite Mastermind Reaction: members share takeaways from Dom’s first meeting in Chicago. This episode shows how one bold idea can transform your offers, excite your clients, and dramatically grow your profits—proof that there’s hidden money sitting in your business ri...

Does having cameras in your daycare build trust with your clients - or just create headaches? Worried that live cameras will expose every spill, squabble, or messy moment in your daycare? Did you know that adding cameras can be recurring revenue stream clients are happy to pay for?  In this episode, host Dom Hodgson kicks things off with a stack of September promotion ideas designed to help you boost bookings fast. He discusses back-to-school themed activities as well as how you can cleverly use one-off events (yes, even Star Trek Day makes an appearance) to turn what’s already on in the calendar, and on your client’s minds, into easy revenue wins. Then in the main interview, Dom sits down with Aron Garrison of iDogCam to explore the pros and cons of daycare cameras. Aaron reveals how his company’s system helps facilities keep pet parents happy, protect staff, and even generate profit by offering camera access as a premium upsell for clients who want to keep a closer eye on their dogs all day long! In this episode, you’ll discover: Back-to-School for Dogs – How to turn everyday themes (from geography to home economics) into sell-out enrichment add-ons clients love. Cameras as Cashflow – Why facilities using iDogCam are pulling in 4–5x their subscription cost every month. The 45-Minute Obsession – What the average parent does with live camera feeds—and how you can use it to build loyalty. Expo Insider Previews – Hear directly from Hershey speakers on SBA funding, redefining dog introductions, and tackling labor costs. The Next Frontier – From AI “mess detectors” to broadcast-style playroom feeds, how technology could reshape pet care in the next five years. Huge thanks to this week’s special guest Aron Garisson from IDogCam. To find out more about their services, go to IDogCam Thanks also to some of the speakers at this years Hershey Expo, Denise Heroux, Claire Cronin, Adia Washington and Sean Felty. Remember, tickets are now on sale for the Pet Boarding and Daycare Expo, go to PetBoardingExpo.com to register now! Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition Episode Highlights: [00:51] – Dom introduces the episode and previews today’s guests.[04:12] – Denise Heroux explains why attending expos can reignite your energy and business growth.[08:45] – Claire Cronin, Adie Washington, and Sean Felty share sneak peeks of their Hershey sessions.[11:41] – Dom dives into creative September promotions: back-to-school themes, swap ideas day, and more.[14:49] – Aron Garrison of iDogCam joins to discuss how his company helps pet facilities use cameras as a retention and revenue tool.[16:07] – Aron’s backstory: from NFL broadcast engineering to pet care tech.[20:26] – How iDogCam integrates with major pet care software for seamless client access.[23:54] – Cameras as a profit center: why facilities often make 4–5x their monthly fee.[26:47] – Aron tells us how you can have iDogCam installed in your facility and why you should.[32:32] – Subscription model explained: flexible, scalable, and service-focused.[35:35] – The future of cameras: AI, alerts, and broadcast-style pet parent experiences.

Ever wondered why picking a niche and sticking to it is one of the best ways to grow your daycare profits? Curious how enrichment can transform not just your dogs, but your business too? And what really happens when you stop tolerating bad clients and start building the business you want? In this episode, Dom Hodgson sits down with Kim and Bob Karolides, co-owners of Butter’s House in Massachusetts, to hear their remarkable journey from veterinary nurses to thriving daycare owners. Kim and Bob share how after launching just as COVID hit, they managed to carve out a reputation for caring for senior and special-needs dogs. You’ll also hear how they’ve built a business that reflects their values and why Enrich U has been a game-changer for them. Plus, they explain how they’ve turned costumes, themed enrichment, and story-driven activities into powerful upsell opportunities, and why joining Dom’s Elite Mastermind has accelerated their growth and given them a supportive community of like-minded owners. Make sure you stick around for more Hershey Expo speaker previews, with sessions on funding, marketing, and cat-only boarding spaces (yes, we’re not here JUST for the dog lovers). In this episode, you’ll discover: The Origin Story – How a Halloween party and a vet tech career led to launching Butter’s House. Caring for Seniors – Why offering therapeutic boarding for older dogs created instant loyalty and brand recognition. Enrichment That Sells – How themed costumes, scent rooms, and creative activities win over clients. Zero Tolerance = Zero Stress – How cutting toxic clients helped protect staff and attract the right kind of people. The Power of Community – How joining Enrich U and Dom’s Elite Mastermind has fast-tracked their success. Huge thanks to this week’s special guests Kim and Bob. To find out more about the cool things happening at Butter’s House, go to ButtersHouse Remember, tickets are now on sale for the Pet Boarding and Daycare Expo, go to PetBoardingExpo.com to register now! Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition Thanks to Duane Care, Lynn Paolillo, and Alex Moore who will all be speaking at the upcoming Pet Boarding and Daycare Expo in Hershey. Grab your ticket now at PetBoardingExpo.com Episode Highlights: [00:51] – Dom kicks off the episode and previews today’s guest interview with Kim and Bob.[02:11] – Dom shares updates from the garden on his latest book Mission Enrich, and the Sunderland AFC football rollercoaster.[08:47] – Hershey Expo previews: Ashlee Moore, Duane Carey, and Lynn Paolillo give a taste of their upcoming sessions.[13:08] – Kim and Bob share their origin story—from a Halloween party to their respective vet nursing careers.[16:54] – Why Kim made the bold decision to walk away from teaching and open a daycare instead.[20:00] – Early marketing wins: letters direct to vets, trainers as allies, and creative word-of-mouth.[23:10] – How Butter’s House grew crazy fast thanks to word-of-mouth in their industrial park.[25:16] – Kim and Bob explain how they built a reputation for senior and therapeutic boarding dogs.[29:21] – How to implement a zero-tolerance policy for rude clients and why it pays off.[32:07] – Enrich U in action: Bob’s costumes, themed décor, and how enrichment transformed their business.[37:59] – How joining Elite Mastermind gave Kim and Bob the push (and the community) they needed.[43:00] – Future plans: the Butter’s House duo talk stepping back from the day-to-day and looking forward toward expansion. This episode is packed with lessons on resilience, creativity, and the power of building the right kind of community around your daycare.

Have you ever wanted to combine education, vacation, and real connection with other pet business pros? Curious as to how a luxury dog airline can inspire your next big upsell idea? Still wondering why email marketing consistently outperforms social media when it comes to real results? In this jam-packed episode, host Dom Hodgson spills the beans on a HUGE piece of news, sharing the official announcement about the brand-new Pet Boarding & Daycare Pet Pro Cruise - setting sail for the very first time in January 2026 from Galveston, TX, and heading to the Western Caribbean, taking in Costa Maya and Cozumel (with Dom himself confirmed as the keynote speaker). To mark the occasion, he sits down with grooming industry powerhouse Denise Heroux to break down exactly what the cruise entails, how it blends learning with leisure, and why this might be the most transformational (and intimate) event Barkleigh has ever hosted. And as the Hershey expo approaches, you’ll hear from some of the fantastic speakers who chime in to provide a little taste of exactly what they’ll be discussing in their talks this November. Also, Dom teams up again with Josh Hightower of PetBizSuite in this week’s edition of Tech Talk to unpack why email marketing is the highest-leverage move you’re probably underusing in your business.  In this episode, you’ll discover: The Pet Pro Cruise – Why Barkleigh’s newest event might be the most intimate, inspiring experience you attend next year. Email vs. Social – The case for why regular emails are the most reliable way to market and sell your services. The Bark Air Blueprint – What boutique air travel for dogs teaches us about premium service design. Behind the Curtain – Dom’s sneak peek at his Profit Pirate Cruise sessions on pricing, automation, and hidden revenue. The Weekly Roundup – How one simple email can bring in sales and revive cold lists in days. Huge thanks to this week’s special guest, Denise Heroux, to book yourself on the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise go to BarkleighShows.com Remember, tickets are now on sale for the Pet Boarding and Daycare Expo, go to PetBoardingExpo.com to register now! Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition Thanks to Claire Pickens, Alex Varney and Juls Scores who will all be speaking at the upcoming Pet Boarding and Daycare Expo in Hershey. Grab your ticket now at PetBoardingExpo.com Episode Highlights: [00:51] – Dom previews a jam-packed episode: cruise announcements, email marketing wisdom, and boutique airlines for dogs[04:30] – Dog News: Bark Air serves pup-friendly champagne and massage flights (and Dom explains why this matters for your pricing strategy)[08:53] – Denise Heroux reveals the launch of the Pet Boarding and Daycare track on the 2026 Pet Pro Cruise[13:00] – Cruise rundown: how the event works, what to expect, and how the networking really works onboard[19:06] – Why immersive events like this accelerate growth (and how this cruise mimics the mastermind model)[23:55] – Dom previews his “Pet Biz Profit Pirates” sessions on pricing, automation, and hidden revenue[28:01] – Expo teaser! Hear from Hershey speakers Juls Score, Claire Pickens, and Alex Varney on why this year’s expo is a must-attend[29:50] – Tech Talk! Josh Hightower joins Dom to explain why email is still the #1 revenue driver for pet businesses[31:22] – Social vs. email: the risk of relying on platforms you don’t own[35:14] – Quick win tip: the weekly roundup email you can send tomorrow (and why it works)[39:30] – Dom previews next week’s guest: enrichment powerhouses Kim and Bob Karolides from Butter’s House!

Could your team run your business without you - while you’re busy opening another one? What does “zero staff toxicity” actually look like in a daycare with over 50 employees, and how is it possible? And how does a founder with three facilities, a gym, and a family still find the energy to chase the next big goal? In this powerhouse episode, Dom is joined by his Elite Mastermind member Courtney Barnes, who shares the fascinating story of how she built a multi-location daycare empire, a thriving gym, and a zero-drama staff culture, all while still finding time to train, mentor, and scale. You'll hear how Courtney grew from vet tech to daycare visionary, how she built TSA partnerships and rock-solid SOPs, and why weekly 1:1 staff check-ins transformed her team retention and morale. You’ll also hear a bonus clip from two first-time expo attendees who tripled their rates of return before the weekend was over thanks to fearless action and some pricing guidance from Dom himself. Plus, in this week’s ‘Dog News’ story, hear why you need to be ready for the unexpected in the business world, and how you can overcome unforeseen challenges, no matter the size! In this episode, you’ll discover: How to Lead from Afar – The systems, staff structure, and mindset that let Courtney run three (soon to be four!) facilities without burning out. Fire Fast, Care Deeply – Why a zero-tolerance policy on drama led to better morale, better hires, and no turnover in a year. The Staff Passport Strategy – How Courtney turned training into a badge of honour (and turned passive employees into driven learners). The Power of the Expo – A first-time attendee story that includes price raises, upsells, and an instant win before the event even ended. Growth through Grit – How embracing fear and hard things has become Courtney’s secret weapon in business and in life. Huge thanks to this week’s special guest Courtney Barnes from Paws at Play. Find out more about Courtneys amazing business by going to PawsatPlay.com Learn more about Dom’s world famous coaching programs and how to build a premium, expert pet care business, visit: www.petbusinessmarketing.com/diamondnow The July/August issue of the Pet Boarding and Daycare Magazine is ‘HOT’ off the press. Grab your copy or view the digital version by going to www.petboardinganddaycare.comRemember, the next Pet Boarding and Daycare Expo is happening in Hershey in November and registration is OPEN! Secure your place at the biggest ‘must-attend’ pet boarding and daycare expo of the year by going to www.petboardingexpo.com Episode Highlights: [00:51] – Dom previews this week’s guest and plugs the upcoming Hershey Expo — the only place to set your 2026 up for success.[04:24] – On-location interview with Tara & Skylor: how they raised prices by $20/night (and made the sale on the spot) after only one seminar.[06:51] – Why enrichment, training, and community were the game-changers they didn’t know they needed.[11:51] – Dog News: The cockapoo that wasn’t — and what it teaches us about surprises, pivots, and getting help when business grows beyond what you had in mind.[16:13] – Courtney Barnes shares how she scaled Pause at Play from a single-location daycare to a multi-facility operation and a gym empire.[23:16] – The airport client-boost that turned a new location into a TSA-powered revenue stream.[27:12] – From micromanager to empire builder: the turning point that forced Courtney to delegate and document everything.[30:02] – The Staff Passport system and how continuous training changed retention overnight.[36:00] – Building without burnout: how fitness, mindset, and loving “the hard stuff” gave Courtney her entrepreneurial edge.[40:59] – How Enrich U helped non-creative staff become story-loving enrichment specialists.[43:07] – Courtney’s experience in Dom’s Elite Mastermind—and how it’s keeping her sharp, focused, and scaling fast.[45:28] – What’s next? Another facility,

Are you struggling to hire – despite having roles posted for weeks and offering  what you think is “competitive” pay? Did you know there is simple one pricing shift that will instantly fill your hiring pipeline with higher-quality candidates? And the November speaker line-up is revealed.. could this year’s Hershey Expo be the most practical, profit-driven pet business event ever? In this jam-packed episode, host Dom Hodgson checks in from his two-stop tour of the USA to give you a behind-the-scenes look at the Elite Mastermind in Chicago - and an in-depth catch-up with Walker Scout’s Joe Latona, this meeting’s special guest, who shares what he learned after sitting in on the hot seats and helping two mastermind members hire standout managers, as well as giving his top hiring tips. You’ll also hear from Barkleigh superstar editor, Rebecca Shipman, who spills the deets on what’s coming up at this year’s Hershey Expo, including new speakers, fresh formats, and why this could be the most practical, profit-focused event they’ve ever hosted. Be sure to listen right to the end for a post-mastermind debrief with some of Dom’s spectacular Elite members who know why attending meetings like this is what keeps them leaps ahead of the competition. In this episode, you’ll discover: Behind Closed Doors – What Dom’s Elite Mastermind really looks like—and why it’s the most powerful thing his clients do all year. Surf’s Up, Sales Are Up – How one UK daycare turned a viral dog surfing story into an email pitch that sells. Recruiting in Real Life – Why seeing your new hire sign their offer letter in person is the best kind of testimonial. The Real Reason You Can’t Hire – Joe Latona on why price and pay are still the biggest hiring bottlenecks. Hershey Expo Preview – Rebecca Shipman breaks down the 2025 speaker lineup for the Hershey expo. Huge thanks to this week’s special guest Joe Latona from WalkerScout. Find out more about Joe’s awesome recruitment services by going to WalkerScout.comLearn more about Dom’s coaching programs and how to build a premium pet care business, visit: www.petbusinessmarketing.com/diamondnow The July/August issue of the Pet Boarding and Daycare Magazine is ‘HOT’ off the press. Grab your copy or view the digital version by going to www.petboardinganddaycare.comRemember, the next Pet Boarding and Daycare Expo is happening in Hershey in November and registration is OPEN! Secure your place at the biggest ‘must-attend’ pet boarding and daycare expo of the year by going to www.petboardingexpo.com Episode Highlights: [00:51] – Dom checks in from Chicago at his Elite Mastermind and shares what’s coming up in this eightieth episode.[02:00] – Museum visits, business strategy, and why taking time out of your industry gives you better ideas in it.[05:35] – Dog News: Surfing dogs and how a daycare client turned a news story into a spa upsell.[10:51] – Hershey Expo preview with Barkleigh’s Rebecca Shipman—new sessions, keynote speakers, and who’s coming back this time around.[17:36] – Why this year’s event is cutting surface-level advice and going deeper into real-world staffing, marketing, and growth.[23:06] – Joe Latona joins Dom live from the hotel lobby to share his take on the mastermind experience and how hot seats really work.[34:46] – Dom and Joe unpack why premium pricing is the real secret to attracting the best staff.[43:44] – Where to learn more about Walker Scout—and why recruitment is marketing with a different name.[44:09] – Hear from Allison Jacobs, Sam & Kelly McIntyre, and Kim from Butter’s House reflect on the power of the mastermind.[45:55] – Dom teases next week’s episode with Courtney Barnes: how to build multi-location success that runs without you.

Do you have rock-solid systems and procedures in place so if you step back from the day to day things continue to grow? Could your team keep things running if you were suddenly out for weeks - or even months? And how do you deal with an overflow of eager clients you feel you just can’t say no to? In Part Two of this powerhouse interview, Dom is joined again by Allison Jacobs of Scouts Honor Pet Retreat. Allison opens up about the recent health crisis that forced her out of the business - and shares lessons on firing staff that don’t fit (even the experienced ones), why she ditched the “cool boss” persona, and how her managers now run enrichment, staffing, and ops better than she ever could on her own. You’ll hear how Allison broke through mental roadblocks, fixed a pricing model that was draining profits, and built a leadership team that didn’t just survive without her, but thrived in her absence. Plus, in this week’s dog news Dom shares a story about puppies and stingrays, and why socialisation is still one of the most powerful - but overlooked - ways to position your daycare. In this episode, you’ll discover: Built for the Storm – How Allison prepared her business to run without her - then watched it grow while she recovered. The “Cool Boss” Trap – Why trying to be liked can wreck your culture, and how tough conversations saved her leadership team. From Burnout to Buy-In – How clear systems and weekly meetings changed how her managers lead (and how her staff shows up). Socialisation Reboot – Why a story about puppies at the aquarium proves your facility can be so much more than playtime. Fix the Thing You’re Avoiding – Dom’s no-nonsense reminder that the scariest issues usually hold the biggest growth. Huge thanks to this week’s awesome guest Allison. You can find out more about what Allison, Kristen and Henry are doing at Scouts Honor by going to www.scoutshonorpetretreat.com Learn more about Dom’s coaching programs and how to build a premium pet care business, visit: www.petbusinessmarketing.com/diamondnow The July/August issue of the Pet Boarding and Daycare Magazine is ‘HOT’ off the press. Grab your copy or view the digital version by going to www.petboardinganddaycare.com Remember, the next Pet Boarding and Daycare Expo is happening in Hershey in November and registration is OPEN! Secure your place at the biggest ‘must-attend’ pet boarding and daycare expo of the year by going to www.petboardingexpo.com Episode Highlights: [00:51] – Dom checks in from Wisconsin, previews the Hershey Expo, and recaps last week’s Part One with Allison Jacobs.[04:30] – Dog News: Why guide dog puppies meet sharks and stingrays—and what it teaches us about structured socialisation.[09:42] – Allison recalls how she first connected with Dom and what changed after implementing his pricing and marketing strategies.[14:24] – Dealing with demand: how Scouts Honor used pricing and memberships to manage overflow enrichment bookings.[16:11] – Why breaking industry “norms” (like multi-dog discounts) helped them turn the corner on profit.[18:11] – Allison opens up about being hospitalised—and how the business kept growing while she was out of action.[22:12] – How leadership training, accountability, and meeting rhythms helped Allison build a team she could trust.[26:18] – Lessons from letting the wrong staff slide—and what it took to stop being the “cool boss” and become a real leader.[31:56] – Three good things: Allison’s favouite weekly leadership ritual and why it changed everything.[35:13] – What’s next for Scouts Honor—including SOPs, growth goals, and the push to tighten operations for expansion.

Ever wondered what happens when your staff start learning just as much from elephants as they do from industry expos? Think enrichment only works if you’ve got 10,000 square feet and a scent space that looks like a Hogwarts classroom? Or maybe you’ve been wondering how to actually build a business that works around your life - not the other way around? In this inspiring first half of a two-part interview, Dom sits down with Allison Jacobs, co-founder of Scouts Honor in Bloomington, Indiana (and enrichment trailblazer). Allison shares her raw and remarkable journey from struggling with autoimmune disease and pet sitting on Rover… to running a high-profit, high-impact enrichment-focused daycare that’s built across three split levels of an old lumber yard! You’ll hear how she and business partner Kristen turned their rescue roots into a powerful enrichment model that serves dogs, staff, and clients - without needing fancy equipment or ideal square footage. Plus, learn how Allison enriches her team with zoo visits, themed training days, and culture-building strategies that have fostered a fantastic workplace atmosphere that staff and customers alike simply can’t get enough of. In this episode, you’ll discover: “Harry Potter’s Scent Space” – Why you don’t need a posh facility to deliver powerful enrichment sessions. Why Beagles Get Bored Too – And how understanding breed drives can turn tired routines into energy-burning gold. Enrichment for Humans – How field trips and one-on-ones lead to happier, longer-lasting staff. Theme It and They Will Come – How monthly story-driven enrichment campaigns boost engagement and bookings. Building the Business That Suits YOU – How Alison designed her role as CEO around her life, not the other way around. Huge thanks to this week’s awesome guest Allison. You can find out more about what Allison, Kristen and Henry are doing at Scouts Honor by going to www.scoutshonorpetretreat.com learn more about Dom’s coaching programs and how to build a premium pet care business, visit: www.petbusinessmarketing.com/diamondnow  The July/August issue of the Pet Boarding and Daycare Magazine is ‘HOT’ off the press. Grab your copy or view the digital version by going to www.petboardinganddaycare.com. Remember, the next Barkleigh show is happening in Hershey in November. Be the first to find out when registration opens by entering your info at www.petboardingexpo.com Episode Highlights: [00:51] – Dom previews the summer ahead and introduces Allison Jacobs from Scouts Honor. [05:53] – Dog News: Hear about both DINKWADs and surge of crypto-powered adoption as Dom shares two trending dog stories. [09:23] – Allison shares her journey from Best Buy to Rover to CEO of a booming enrichment facility. [14:06] – Why enrichment was the foundation of Scouts Honor—and how Kristen and Allison divide their time. [17:41] – The truth about their weird facility layout (and how they made it work anyway). [21:04] – A real-world enrichment case study: how a bored Beagle needed less physically-draining agility and more stimulating scent work. [26:33] – Human enrichment 101: zoo trips, enrichment boards, and what elephants can teach your staff. [33:05] – Why one-on-one enrichment builds confidence in dogs and their skeptical owners. [36:06] – How Enrich U’s monthly themes helped Allison to market better, train smarter, and get staff and clients fired up. [39:24] – Dom previews Part 2, where Allison is set to share how she built the systems that helped her business run—even when she couldn’t.