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Welcome to Phoenix's Universe where we discuss all things business for creative entrepreneurs. Being an entrepreneur is not for the faint of heart, but there are apps and techniques to make it better. Various topics like Instagram content, business systems, and more are covered to empower entrepreneurs.
38 Episodes
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Send us a text The holidays are coming up and we’re ending the year very strong. Now, we shift our focus for next year and make sure we prepare our business for a better year. In this episode, I give you a checklist of things to do to ensure that our businesses will do better next year. Get your pen and paper. Prepare to take some notes. Enjoy! Key takeaways for this episode: 1. Review your expenses for the year. Make a list of your expenses and examine if there are things that you don’t r...
Send us a text It’s almost the end of the year and it’s time to plan for the next steps for your business for next year. Your website is one of the most important part of your business that you should not neglect as it is essential for conversion. If you will include your website in your plans (and you should!), then, this episode is for you. In this episode, I talk about the things that you should absolutely have in your website. Listen up and start amping that website! Key takeaways...
Send us a text Instagram is on a roll! All these new updates are helping us connect with our audience and in effect help our business. In this episode, I share the latest Instagram updates that will surely help your business if used correctly. And with that, I also give some tips on how to maximize these new updates. Key takeaways for this episode: Always make sure your app is up to date.The way to grow your follower is to engage with them. Build relationships with your audience.Tell a stor...
Send us a text Are you maximizing your hashtags? In this episode, I give you some updates to level up your hashtags game. These are valuable tips to reach not just any audience but your target audience. Take some notes and let’s ace this one! Key takeaways from this episode: You should use 8-10 hashtags in an Instagram post.Do not use hashtags that do not do anything to your post.Put hashtags in your captions to be able to edit them.Do not use spammy hashtags to attract the right audience.H...
Send us a text When the opportunity comes, you have to be ready. Hard work will only take you so far. In this episode, I encourage you in whatever you are doing. Hard work and mastering your craft are essential, but don’t be afraid to shoot your shot while doing that. There is a lot of value gained in doing things, even if you get rejected at first. Trying out things helps you make the necessary improvements. Key takeaways from this episode: Do not be afraid. Shoot your shot. NO ...
Send us a text Are you ready to level up for your business? In this episode, I chat with James Johnson of @tailoredpenguin. We talked about the factors in making decisions when to go DIY or pro for your photo and video content. He shared some tips and what to expect if you decide to go Pro. Listen up and enjoy! Key takeaways from this episode: Factors to consider on whether to hire a professional for your video or opt for a DIY video: What the intention of the video is and where it's going ...
Send us a text Do you want to work with some amazing brands? In this episode, I chat with Korey Larkins of @theturnedgentleman. We talked about how to land dream brand partnerships. He walks us through some of his best tips in working with brands. Key takeaways from this episode: When you are looking for brands to partner with, consider what are your favorite brands. Check their missions are, how they see things, and if it is aligned with your vision.Search for hashtags. Avoid pop-ups.Check...
Send us a text Is your carousel game weak? Carousel posts are one of the best types of content to get great engagement on Instagram. In this episode, I share my design tips, tools, and examples. Listen up and ace that carousel game! Key takeaways from this episode: Reasons to use carousel post: Get more eyes on your brand.Tell a better story than a regular caption.Gain insight about your audience Tips for making carousel post: Whenever you make a carousel post, make sure it’s helpful.Simpl...
Send us a text Hashtags are one part of the equation of being found by your potential client or growing your following. In this episode, I talk about the purpose of hashtags, the Dos and don'ts of using hashtags so you can use them to your advantage and not against you. Listen up, and let’s use those hashtags! Key takeaways from this episode: Purpose of Hashtags Visibility for people to find you or your contentIt helps Instagram see what you are creating. What to use to research for y...
Send us a text Have you been getting an Instagram prompt that one of your posts is performing better than the others? In this episode, I talk about if it is a good idea to promote your posts and other Instagram ads tips. Tune in and let’s decide together. Key takeaways from this episode: When to promote your posts. Instagram suggests posts that can be promoted. Most of the time, it is a good one.When your post is doing well with engagement, maximize it.Content that educates usually gets mor...
Send us a text Let’s maximize the effort we put into our content. Those IG stories can get more engagement than it is getting now! In this episode, I talk about seven ways to make your stories get more traction. Let’s use the tools Instagram is giving us. Listen up, and let’s get more creative and more reaction to our IG stories. Key takeaways from this episode: 7 Ways to Raise Your Stories From The Ashes 1. Turn Your Background Into a GIF -this makes your stories more engaging. 2. Us...
Send us a text Are you using your bio to its full potential to attract your clients? In this episode, I talk about the things that should be in your bio to maximize your Instagram account. Listen to this episode, and let’s complete the checklist. Key takeaways from this episode: Use clear and bright pictures or logos for profile photos.Tell us who you are. Put your name, location, and industry.Maximize the highlight feature. Make a good highlight cover. You can create one using Canva....
Send us a text Instagram stickers have more uses than just making your post cute. It can actually make a difference in your engagements. In this episode, I talk about different stickers and how you can use them to improve your engagements. Listen up and enjoy. Key takeaways from this episode: Share your post to your story to expose it to more audiences and get more engagement.It’s all about how much time people spend on your profile.You can mix the stickers up. Poll Stickers You...
Send us a text Struggling with deadlines will be the death of your business. In this episode, I talk about how using Zapier can help alleviate a lot of the gaps in your workflow. Check out three simple ways I use it now. Listen up and enjoy. Key takeaways from this episode: Zapier is a tool that helps automate items together for efficient workflows.Zapier is very secure and has a high uptime.3 things that you can do with Zapier: Create a task for yourself or your team.Get text n...
Send us a text You are missing out on sales and clients if you don’t create video content. In this episode, I talk about three reasons why it is important to create video content. You wouldn’t want to miss this out. Listen up and enjoy this short, valuable, and on-point episode. Key takeaways from this episode: Reason #1: Attention-grabbing for your audiences There is something about video that compels the audience to get to know more about you.It is three-dimensional. There’s visual, audi...
Send us a text Instagram is not just a photo app anymore. You can say that again. But no worries because, as usual, I got you! In this episode, I talk about three apps to help you create video content! Don’t be scared! These are some simple tips to have videos for your feed, stories, and reels! Key takeaways from this episode: CanvaYou can use templates and drop your materials like videos, photos or customize them with your brand color. PrequelYou can record within the app and customi...
Send us a text What happens when you step on a banana peel? Yes. That’s right, you slip? But what happens when you slip in your business? You don’t see the bananas, but it’s there. It’s your invisible bananas. In this episode, I talk about the invisible bananas that stop you in your business. Listen up and learn! Key takeaways from this episode: Why you out here slippin’? Moves without proper informationYou are focused on what everyone else’s game plan Your self-doubt is greater t...
Send us a text Let’s make content creation easier and more fun for you! In this episode, I talk about the 5 apps to get your content poppin’! These will help you to be creative with your content creation process and consistency. Listen up and let’s go ace this content thing! Key takeaways from this episode: 1. Creator Studio Scheduling app through Facebook that gives you access to Instagram.Can be used to Schedule, video post, and check insights.Free2. CapCut (Video editing app) 3. Giphy ...
Send us a text Are you maximizing the use of Instagram to your advantage? In this episode, I talk about the top three things that are important as far as the algorithm works. Listen up and let’s find the rhythm in algorithm! Key takeaways from this episode: The top three important things in algorithm: 1. Relationships Being in social is being social.The people or accounts you most interact with are the ones you will be seeing the most.If you are not paying for something, you are the product...
Send us a text Instagram Guides are a MUST for EVERYONE! In this episode, I give you all the details on guides, why you need them, and how to create your own. Listen up and let's maximize this feature. Key takeaways from this episode: There are three categories you can use for IG guides: Places, products, and posts.Alway maximize Instagram features to help your brand or business.If you have posts that have done really well, put it back to the forefront. Hello! I’m Phoenix. As a hybrid ...
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