So how much are you charging for your photo sessions? Do you feel like you're giving your work away? If so, this episode is made just for you. Welcome to the Photography Breakthrough Podcast. I'm so glad you are here today. We all need help. Sometimes it's with something tangible, and sometimes it's more about the mind shift. Today we're talking about the mindset shift that tripled my photography income, and it's the same shift that can completely change the trajectory of your business. It starts with recognizing that your value, your true value, has nothing to do with props, special effects, edits, or gimmicks and everything to do with how you serve your clients. If you are a photographer, yes, it is about you serving your clients and being paid very well to do that. I recently spoke with a photographer who told me she didn't believe her photography was worth more than $100 a session. You heard me right. This photographer is charging $100 to do a photo shoot. That's it. When I pressed her about why, she said, unless I add a smoke machine or some other prop, then maybe I could charge $200. She didn't think her photography was worth more than that. Here's the hard truth. At that price, she was paying her clients to take pictures. Her time, her gear, her editing, her energy. All of these things cost her more than what she's charging. But even when I tried to explain this, it didn't click. Why? Because the barrier wasn't pricing strategy. The barrier was her mindset. She didn't believe in her value, and until that changes, no amount of props, editing skills, or discounts will save her business. I'm not giving up on this photographer. I'm going to keep talking to her. I've taken it as my personal mission to help train her. Now she's in her early twenties and new to photography. But this is not the first time I've heard this story. Every time I do, every time I hear a story like this, it hurts my heart to the core. This photographer learned everything she knows for free on YouTube. And let's talk about the trap of free. Here's what's happening for many photographers today. Most of what they've learned, they learned for free on YouTube or some other free resource. And here's the problem. When everything you consume is free, it's easy to unconsciously believe your work also has no value. After all, you didn't pay to learn. Why would anyone pay you to create? But this is a false belief. Learning something for free doesn't mean what you're creating has no worth. Think about it. Do you pay for sunshine? No, but is it valuable? Absolutely. What matters isn't what you paid to learn, but the transformation you bring to someone else's life. You do need to learn how to create that transformation. But I know for many, it's baby steps. And this is why I made this free guide, to help you in your transition to finding your worth. Language matters. If you are doubting what you're worth, you need better words to describe your value. Let's get back to that mindset shift. This is the shift that tripled my income. I stopped asking, what will people pay for? And started asking, what is the transformation worth to them? The transformation when you help them feel seen, sometimes for the first time. Let's break this down. A client isn't paying for an hour of your time. They're paying for how they will feel when they see themselves confident and radiant. It's not about time. They're paying for memories preserved, legacies captured, and identities celebrated. They're paying for an experience that says, you matter. You deserve to be seen. When you realize this, your price stops being about your costs and starts being more about their results. And people will pay far more for the results than they will for your time. If you are struggling with doubt, here are three practical steps to turn things around. Audit your cost. Stop pretending your time and energy are free. You don't get any more time. The second that just passed will never come back again. Add up your true cost and you'll see you can't survive at $100 a session. Reframe your offer. Instead of selling a one-hour shoot, sell the confidence, sell the joy, or the connection your clients gain by working with you. Lead with their transformation, how they'll feel after the shoot. Test belief, not price. Raise your prices today and watch what happens. Often the only thing holding you back isn't your client's willingness to pay. It's your willingness to believe that those clients are out there who will pay your price. It is also your willingness to believe you are worth it. Your time, your energy, your investment. You are worth it, but you have to know that first. Here's the truth I want you to take home with you today. Your photography is worth more than you think, baby. You are not selling pixels. You are selling identity, self-worth, and legacy. When you shift your mindset from cheap photos to life-changing experiences, everything changes. That's how I tripled my income and how you can too. If today's message hits home for you, share this episode with a friend, someone who needs to hear it today. Remember, your pictures are not cheap snapshots. They're priceless transformations. They are a moment in time that's not coming back. Own your value. The clients who matter will pay for it. Today, the transformation is about you, your mindset, and understanding that you are worth it. Stop giving your work away. Do me a favor. Play this episode again until it really hits home. Thank you for your time. I'm here to help you grow, help you see your value, and help you change lives. I am photographer Matthew Jordan Smith saying always dream big. Dream big about who you are and the work that you do. Believe in you because I do. Until next week, always dream big. Bye for now. Before you go, I’ve got a free resource for you , my “10 High-Converting Messaging Lines” guide.It’s designed to help you attract more of your ideal clients and turn conversations into paid sessions.Grab your free copy here:https://www.freephotohelp.com/WEBSITES MENTIONEDGrab Your Free Guide: 10 High-Converting Messaging Lines to Land More Clientshttps://www.freephotohelp.com/Aretha Cool – On Sale at Amazonhttps://www.amazon.com/dp/B0D1GC6JXYMatthew Jordan Smith Instagramhttps://www.instagram.com/matthewjordansmith
So you take beautiful pictures. Everyone knows that. But you're still not working. You're still not getting clients. Why? Welcome to the Photography Breakthrough Podcast. I'm so glad you are here. So today we’re digging into a powerful truth, pretty pictures, beautiful pictures, just aren’t enough anymore. You’ve heard of AI, right? Those pretty pictures are everywhere. Are they real? Are they fake? We don’t know anymore. With smartphones, filters, and yes, AI tools, almost anyone can create a decent picture, actually, not just decent, absolutely amazing and beautiful. But here’s the good news: that’s not what clients are really buying. For decades, photography was all about skill and equipment. If you had the gear and the training to use that gear, your work stood out. If you learned your craft, you stood out, you could have an amazing career. But now, clients scroll past endless beautiful images online every single day, actually, every second of every day. The truth? Pretty photographs have become the baseline. And today, pretty pictures just aren’t enough. This is why some photographers with technically perfect work still struggle to get clients, while others with less polished work are fully booked all the time. What’s the difference? It’s in the experience they deliver. When it comes to your photography and getting consistent clients, clients aren’t just buying a file or a photo. They’re buying how they feel in your presence, during the shoot, before the shoot, and yes, even after the shoot when they’re looking at the pictures you’ve taken of themselves. That’s what they’re buying. So what do people really want? They want transformation. They want to feel seen, confident, and yes, celebrated. They want reassurance that the person behind the camera knows how to guide them, make them comfortable, and help them feel like the best version of themselves. There is no AI tool or filter that can do that. Let me give you a practical example. Imagine two photographers. Photographer A shows a feed of gorgeous landscapes, moody edits, and technically perfect portraits. Photographer B shows client stories, a nervous mom who finally felt beautiful after years of avoiding the camera. Or a business owner who walked away with headshots that helped them finally feel confident pitching their services. Better yet, maybe it’s a couple who said, “The shoot brought us closer together.” Photographer B is working all the time. So who do you think is getting more work? Photographer B. Because clients see themselves in those stories. They feel the transformation. And this is why your photographs have to be more than just pretty pictures. They have to carry emotional meaning. So what action steps can you take to turn things around? How do you put all of this into practice? Here are three steps: Ask better questions before every shoot.Ask your clients how they want to feel when they look at their pictures, confident, powerful, relaxed. This sets the tone and reminds them that you care about more than just how they look. You care about them and how they feel. When it comes to posting your work, show stories, not just images. Share the emotional outcome of your sessions. Instead of “Look at this pretty picture,” say: “This is Sarah. She came in doubting herself, but left feeling beautiful for the first time in years.” That kind of message resonates. Connect with words. Your captions, your website, your conversations, these matter just as much as your portfolio. They build trust, show empathy, and tell clients why they should choose you above everybody else. Here’s the takeaway for today: Pretty photos will get people to pause, but transformation is what makes people book. If you want to stand out in today’s busy photography world, you have to deliver and communicate more than just images. You have to deliver meaning, confidence, and an experience your clients will never forget. Now, here’s the truth, you already have everything you need to do this. You don’t need fancier gear. You don’t need to wait until you are “good enough.” You just need to start connecting with your clients on a deeper level. Because when people feel seen, they don’t just become clients, they become your biggest advocates. I hope this episode hit home for you. I know there are many photographers who are struggling today, in their own heads about how to fix it. You are not alone. I made this podcast just for you. If you found value today, share this episode with another photographer who you know needs this reminder. Together, we can raise the standard for what photography means. I want to close with this today: Pretty pictures are everywhere. But the way you make people feel, that’s rare. That’s your superpower. Thank you for coming today. I’ll be back here every week with tips and help to help you break through all the noise. If you like this episode, do me a favor, leave a five-star review and tell a friend. And make sure you come back every single week. I know what it feels like to struggle. I’ve been there, and I know how to help you break past all of that. You are not by yourself. Don’t give up. Just come back here next week, and let’s help you break through your struggles. I am photographer Matthew Jordan Smith, saying Always dream big. Bye for now. Before you go, I’ve got a free resource for you , my “10 High-Converting Messaging Lines” guide.It’s designed to help you attract more of your ideal clients and turn conversations into paid sessions.Grab your free copy here:https://www.freephotohelp.com/WEBSITES MENTIONEDGrab Your Free Guide: 10 High-Converting Messaging Lines to Land More Clientshttps://www.freephotohelp.com/Aretha Cool – On Sale at Amazonhttps://www.amazon.com/dp/B0D1GC6JXYMatthew Jordan Smith Instagramhttps://www.instagram.com/matthewjordansmith
Social Media, Is It Helping You Book Clients or Just Helping You Compare Yourself? Welcome to the Photography Breakthrough Podcast. Now today, before we dive in, if you are struggling as a photographer, struggling to book clients and aren't sure what to say to actually make people want to hire you, grab my free guide, Words That Win Clients. It's going to help you communicate your value with words that connect emotionally and inspire action. I know what it is like to struggle and not be sure what to say. Well, this guide is here to help you. Let's talk about social media. On the surface, it's a marketing tool, but for many photographers, it's also become a comparison trap that leaves you feeling behind, invisible, or not good enough. You know what I'm talking about. So many photographers struggle with this by comparing themselves to others. Here's the big question. Is the time you spend on social media actually leading to bookings or just more self-doubt? Let's unpack this by starting with a key distinction: Performing for peers versus speaking to potential clients. There's a big difference. Most photographers are just posting what other photographers will admire, sharp images, creative lighting, trendy poses. But photographers aren't hiring you. You need to talk to your clients, your potential clients. But get this, your potential clients aren’t trained in visual trends. They're looking at your content, your pictures, asking: Will this person make me feel comfortable? Will I like how I look? Will I feel beautiful? Will I feel confident? Will they see me? In the world of photography, we get lost behind the tech, behind making pictures look great for other photographers. I want you to stop that today and think about your potential client. If you are posting only for likes or peer approval, you often end up invisible to the people who are most likely to book you. Let's move into another trap, thinking that likes equal bookings. I learned this one a long time ago. Likes mean nothing when it comes to actually making money. The likes don't matter. They don't. You can have a thousand likes and not one inquiry for booking, or you can have five likes and three new clients when you are targeted to your potential clients. Why? Because trust and transformation don't happen on the explore page. They happen when someone feels understood by what you say, when they feel like your photo experience is built just for them. Remember, your client is thinking about what they want, and you have to think the same way. If this is resonating with you and you want to learn how to speak in a way that attracts more of the right clients, my free guide Words That Win Clients is full of actual phrases you can use on your website, in your emails, and in your DMs. I made this guide just for you because I know what it feels like not to know what to say. I got your back. Now let's talk about ROI, return on investment. You are investing your time, your energy, and emotion into social media, and that can be draining. Now, what are you getting back? If the answer is stress, comparison, and low inquiries, it is time to realign. Here's a practical shift. Instead of asking, "What should I post?" ask, "How can I make someone feel seen today?" Think about them. That little shift can change everything. I hear so many photographers talking about, “Well, nobody's seeing me, me, me, me. Nobody likes me. My pictures aren't being seen.” Change it. Stop thinking about you and think about your potential clients. This shift, again, can change everything. And it's simple. Just think, how can I make someone feel seen today? That one question will transform your content from noise to magnetism. Also, consider this: you don't have to be on social media every day. You can build word of mouth, referrals, email, and even small in-person events. Social media is one path, but it's not the only one. And if it's draining your confidence, and for many people I know it is, it's doing more harm than good. If today's episode helped you release some stress, some pressure around social media, I'd love for you to share it with a photographer who's suffering or struggling. We all have friends who are. You are not behind. You're just one clarity shift away from momentum. All right. Until next week, always dream big. Bye for now. Before you go, I’ve got a free resource for you , my “10 High-Converting Messaging Lines” guide.It’s designed to help you attract more of your ideal clients and turn conversations into paid sessions.Grab your free copy here:https://www.freephotohelp.comWEBSITES MENTIONEDGrab Your Free Guide: 10 High-Converting Messaging Lines to Land More Clientshttps://www.freephotohelp.comAretha Cool – On Sale at Amazonhttps://www.amazon.com/dp/B0D1GC6JXYMatthew Jordan Smith Instagramhttps://www.instagram.com/matthewjordansmith
Welcome to the Photography Breakthrough Podcast. I'm your host, Matthew Jordan Smith. If you are a photographer who's ready to move from hustle and uncertainty into clarity, confidence, and consistent bookings, you are in the right place, my friend. In today's episode, we're diving into the three most powerful questions to ask a client Before you photograph them. Now these questions aren't icebreakers. They're transformation triggering conversations that build connection, clarity, and create photo experiences That leave your client saying, wow, about the pictures and about you. Maybe you are wondering, Matthew, why do pre-session questions even matter? Well. I think it's very important to spend some time asking questions before you ever put a camera in front of anybody's face. Number one, it is going to make your client feel seen, make them understand that you care. And here's the important part. It's going to uncover emotion, stories and intention, not just talking about outfits and poses. Pre-session questions. Also set expectations , So your client gets a picture in their head what to expect. This is very powerful if you do it the right way. Let's go into question number one. Try asking this. What feeling do you want to walk away with after this shoot is over? Lemme just break this question down for you so you understand why it matters. It shifts the conversation from logistics to emotion. And what you're gonna learn from this question is, are they seeking confidence, nostalgia. Feminine strength, professional pose. This question uncovers a lot. You can use this question during your photo session to create the energy, the light, the posing, the lighting, the feedback. You shift everything based on their answer. Now are you starting to understand why asking questions before the shoot matters and we're only at question number one? Number two gets even deeper. What would you like others to see or feel when they look at your pictures? This is another big one. It taps into narrative. It taps into purpose and the positioning. This type of question helps you guide the styling, the expression, the context of your photo shoot. It may also reveal something about your client. Are they celebrating a life milestone, a birthday, a brand identity? A family bond. For example, a client who's trying to shoot for their brand, wants to show authenticity and approachability. Which will guide the wardrobe, the props, and the shooting mood. A client who's celebrating a birthday, that's a totally different situation. They want to show that they're celebrating this, this milestone of turning 50 or whatever, turning 20. It is all in asking the right questions. Now number three. This is a very important one, and I just went through this with a client. What scares you the most about this photo shoot? Why is this one powerful? This question unveils fears, nerves they might be having about the photo shoot, if they're nervous about looking awkward, if they're nervous to be in front of the camera or. Or maybe they have disappointing expectations. You need to know all this before the photo shoot. When you acknowledge and alleviate that fear, you build trust and safety instantly. This is a very important question. They may say something like, I'm worried I'll look stiff. So you weave in playful prompts, movement, more encouragement. Fear is a big one. So I wanna share a story with you. The very first time I photographed Samuel L. Jackson, he got in front of the camera. And he told me, I hate taking pictures. Now imagine this, we're talking about the man who's in every movie you've probably ever seen. I know Sam's in in so many movies and you think he would be comfortable being in front of the still camera, but I asked him why, like, no, you are in every single movie ever made. You are in front of the camera all the time doing movies left and right. How can you hate having your picture taken? And he said to me, well, when I'm doing a movie, I'm playing a character. I have my lines. And you are never looking directly into the camera unless it's a comedy. I never thought about that before, but he's right. You don't see an actor looking into the camera. They're playing a role. It's like the camera's not there, the still camera is very different. They're looking directly into the camera. So maybe you're wondering what I did. I said, okay, let's play a game. I know all your movies. I'll say a movie and you turn into that character. It became a game during the shoot, but it was fun for not just me and Sam, but for everybody on the set. As we all start remembering movies, I'm sure right now you are probably thinking about different movies that he's been in. The images from that shoot, and this is like back in the nineties. They are timelessly beautiful. This is one of the shoots that help me start asking those questions. You find out a lot. Asking the right questions can calm a nervous client and turn them into someone who , relaxes and ends up laughing about the shoot. And guess what? All the fear, they forget all about it. Just like Samuel Jackson did. So what do you need to do before your next shoot? Ask these three powerful questions. When you have these answers, weave them into your pre-shoot planning. Use them to structure the session energy. You are in charge of that. Use them during your conversation in the photo shoot. This build's trust. They feel seen, deeply seen. And guess what? It helps you build a consistent client. Now you've just heard three game changing questions that will immediately elevate your client sessions. These questions align perfectly with what I teach in photography breakthrough system. If you are curious to learn more, follow me on Instagram. I post daily. There you'll learn more and have opportunities to join my email list and find out even more You'll find me on Instagram under Matthew Jordan Smith. Oh, and do me a favor. If you use these three questions, leave me a comment and let me know how it changed your photo shoot. All right. Thank you for your time today. I hope you learned a lot. I hope you feel inspired, and I hope you come back next week. If you love this podcast, do me a favor, tell your friends and leave a comment and a five star review. It helps other photographers find this podcast. Thank you again for your time. Bye for now. Before you go, I’ve got a free resource for you , my “10 High-Converting Messaging Lines” guide.It’s designed to help you attract more of your ideal clients and turn conversations into paid sessions.Grab your free copy here:https://www.freephotohelp.com/WEBSITES MENTIONEDGrab Your Free Guide: 10 High-Converting Messaging Lines to Land More Clientshttps://www.freephotohelp.com/Aretha Cool – On Sale at Amazonhttps://www.amazon.com/dp/B0D1GC6JXYMatthew Jordan Smith Instagramhttps://www.instagram.com/matthewjordansmith
Welcome to the Photography Breakthrough Podcast. Where we turn your photography into more than just a photo shoot. We turn it into an experience that people never forget. Hi, I'm photographer Matthew Jordan Smith, and today's episode might sound dramatic at first, but I promise it's the heart of everything I teach. Today we're talking about how to design a photo experience that makes people cry. And yes, I mean that in the best, most beautiful way. You see when your clients become emotional, either during the photo shoot or after your session, something powerful has happened. They've seen a version of themselves that's finally true, and that moment is the one they never stop talking about. Let's get into it. This episode is really so important. I think emotion is probably the most important, most powerful marketing tool that you have. Now, here's the truth. Your clients won't remember the camera you use. They won't remember the lighting setup you used. They won't remember your aperture settings or your presets. They don't care about that stuff. They'll remember how they felt in your presence. What it felt like to be around you, what it felt like for you to photograph them. And they'll remember the moment they saw their image and said, that's me. I had no idea I could look like that. When a client cries, becomes emotional, it's not just about the photo, it's about recognition. It's about coming home to themselves, and that is the kind of emotional moments that create loyalty, referrals and life long clients. I can't say this enough. I've been shooting for 38 years and I shot all over the world. I began my career in New York. Moved to LA for a while, and now the last nine years I've been living in Japan. This works everywhere. Now. What makes people become emotional? And I mean that in a good way. Let's break it down. Clients open up and become emotional when they feel fully seen without judgment, when they're met with compassion and presence, not performance. They become emotional when they realize their story, their softness, their strength is beautiful, and they feel safe enough to let go of the mask. Yes. Most people walk around with a mask every day hiding who they truly are. But if you do your job right, the mask comes off. This is about energy. You're not just photographing a body, you are witnessing a soul right in front of your eyes, right in front of your lens. And the more present you are, the more visible they feel. This my friend, is what makes your work unforgettable. I this kind of photo session, it doesn't just happen by accident. It is something you have to design. Ask deeper questions, go beyond what are you wearing? Here's an example of a great question. Is there anything you've been through that you want to honor today? Now, this question may bring out a lot. Maybe your client has overcome cancer or coming out of a divorce. These types of questions open emotional doors. As you're talking, slow down. Look them in the eyes and speak gently. Show them with your tone. And with your body language that you care. It's not just about taking pictures. Reflect what you see. Become their mirror. When you reflect their truth without trying to fix or flatter, it hits directly. It lands deep. Now you don't want to rush any of this. Like Michael Jackson said, let it simmer. And if they cry, let them hold space. Offer a tissue. Say something like, I see you. That's what this was always about. Don't apologize for their emotion. Let it breathe because that moment. Is the one they're going to carry forever. Now, why does this change your business in a good way? You don't have to work harder, you don't have to shout louder. You just have to go deeper. When your sessions move people emotionally, everything changes. They begin to refer you to all their friends, all their colleagues. You see, you've created trust. They need you because you're not just another photographer. You are the one who saw them. I photographed Aretha Franklin for the last 13 years of her career. Why did she hire me the second time and third time and fourth time she felt seen? She felt that she could trust me. And yes, she referred me to all her friends. That's the kind of business that grows. That's the kind of work that lasts. This is the 10th episode. And to celebrate, I'm putting my latest book, Aretha Cool On Sale. You can find it on Amazon. But I first wanna share something special. There were many times, as I photographed Aretha, where people became emotional in the shoot. And I'm not just talking about Aretha herself, but everybody in the room. These moments are special and no one forgets them. I was doing a shoot with Aretha once. We were in New York City and I'm playing her music whenever I shot her in the studio. I always played her music. I always played my favorite Aretha Franklin songs. Well anyway, we're doing the shoot and one of my favorite songs comes on now I'm doing a tight portrait of her, so I'm like four feet in front of her, and as this song plays, she begins to hum along as I'm shooting. And before I know it, I'm humming along with her. I didn't mean to, but it just came out. She starts singing right there. She's four feet in front of me. I get goosebumps all over as I'm shooting and as I'm shooting, I begin to sing along. I just felt it. I was caught up in the emotion of the moment, but out of the blue, she stops code and she looks at me and she says, Jordan, baby, don't sing. Now, this was an embarrassing emotional moment for me because the entire room burst out laughing. I mean, all her bodyguards, the hair, the makeup, the stylist, even my assistance and yes, Aretha herself, they're all laughing. We're all caught up in the moment. I'm still shooting, by the way. And ah, that was an emotional. Funny moment that I and everybody in the room will never, ever forget. If you want to see those pictures and so much more of those 13 years of us working together, get your copy now on Amazon. If you wanna see those special moments, go to Amazon right now and order your copy of Aretha. Cool. It's the last 13 years of her life in pictures, including her last official photo shoot. To celebrate today being the 10th episode, the book is on sale. So you see emotions can run the gamut from being extremely happy. To even the photographer being embarrassed. All of this is powerful and sacred, if you agree with any of this, do me a favor. Leave a five star review on today's podcast. It helps get this message across to more photographers like you. Also make sure you subscribe so you never miss a weekly episode. And then jump on over to Instagram and make sure you follow me at Matthew Jordan Smith. I'd love to hear how you're bringing all this information to your photo shoots. Remember, this isn't just about taking pictures. It's about giving people back to themselves. Thank you for listening. I'm Matthew Jordan Smith. Always dream big. Bye for now. Before you go, I’ve got a free resource for you , my “10 High-Converting Messaging Lines” guide.It’s designed to help you attract more of your ideal clients and turn conversations into paid sessions.Grab your free copy here:https://www.photographybreakthroughsystem.com/10-high-converting-messaging-linesWEBSITES MENTIONEDGrab Your Free Guide: 10 High-Converting Messaging Lines to Land More Clientshttps://www.photographybreakthroughsystem.com/10-high-converting-messaging-linesAretha Cool – On Sale at Amazonhttps://www.amazon.com/dp/B0D1GC6JXYMatthew Jordan Smith Instagramhttps://www.instagram.com/matthewjordansmith
Welcome to the Photography Breakthrough Podcast. the space where we break free from fear and step into the kind of photography business that brings both impact and income. I'm your host photographer, Matthew Jordan Smith, and today's episode might shake up what you think you know about why clients aren't booking you. Here's the truth. If you are getting ghosted, if inquiries aren't converting, and if your counter is still full of holes, no matter how often you post, it's not just about your pricing and lowering your rates. That's often the worst move you can make. Today I'm pulling back the curtain on what's really going on. Too many photographers assume price is the problem because it's the most visible piece of the puzzle, but most clients don't decide based on price alone. They decide based on perceived value and emotional connection. If clients can't see the why behind your work or don't feel a personal connection to the experience you are offering, they'll either ghost you or go elsewhere. People don't buy the cheapest photographer. They buy the one who makes them feel something when they see your work. So what's actually blocking bookings? , Keeping you from getting those jobs. Here's what often drives the silence behind the scenes, unclear messaging. If your website or social feed says photography for everyone, it actually speaks to no one. Clients are looking for someone who feels like the right fit for them, not just anyone with a camera. So why will they book you? You've got to give them a reason. Maybe there's a lack of an emotional hook. Most photographers are selling a product. The pictures instead of a feeling or transformation through your images or through the photo shoot. When that happens, that means there's nothing memorable or magnetic pulling clients toward you. Let me dive into a few other things that are causing clients not to book you if the booking process is confusing. If it's vague pricing Or it's not showing the next step, clearly you've already lost. If people have to guess, they bounce. They go elsewhere. What's really important, also, you have to build trust. Clients today don't just need to like your photos. They need to trust you with their image. You have to understand how important this is. For the last 38 years, I've been working with the biggest celebrities on the planet, Oprah, George Lucas, Angelina Jolie, Zendaya, the Queen of Soul herself, Aretha Franklin. Trust me. Trusting the right photographer with their image is extremely important, that's just not about celebrity. That's everybody. When they hire you, they are trusting you with their image. And if they can't feel that trust, even subconsciously, they won't move forward. Now. Here's the shift to start thinking about. Instead of showcasing your camera skills, highlight the experience your client will have. Make your messaging all about them, not just your portfolio. Try talking to one specific type of person and watch how things change and grow. Don't just post pretty photos, post stories, post meaning, post emotion. Get out of your head and follow your heart, because clients aren't just buying images. They're buying how you make them feel about themselves. I want to thank you for being here today, and if today's episode gave you a new way to think about photography and getting clients, I'd love your support. Go ahead and leave a five star rating and a review. And don't forget, follow me on Instagram. I'm under Matthew Jordan Smith for more inspiration behind the scenes and updates on something really amazing that's about to take place. Now, remember this, when you stop chasing clients and start attracting the right ones, . Everything in your business shifts. You are not alone. I've got your back. Make sure you come back next week for more juice. I look forward to seeing you next week. Until then, always dream big. Bye for now. Before you go, I’ve got a free resource for you , my “10 High-Converting Messaging Lines” guide.It’s designed to help you attract more of your ideal clients and turn conversations into paid sessions.Grab your free copy here:https://www.photographybreakthroughsystem.com/10-high-converting-messaging-linesWEBSITES MENTIONEDGrab Your Free Guide: 10 High-Converting Messaging Lines to Land More Clientshttps://www.photographybreakthroughsystem.com/10-high-converting-messaging-linesAretha Cool – On Sale at Amazonhttps://www.amazon.com/dp/B0D1GC6JXYMatthew Jordan Smith Instagramhttps://www.instagram.com/matthewjordansmith
If you are trying to please everyone, you are actually pleasing no one. Welcome to the Photography Breakthrough Podcast. I. where we turn fear and burnout into confidence. And consistent clients I'm Matthew Jordan Smith, photographer and your inspirational host. And today we're talking about something that might just unlock that next level of your photography. Letting go of trying to please everyone. I, if your marketing feels scattered, your bookings feel unpredictable. And you're constantly adjusting your prices or your style to fit what you think people want. This episode is for you. If you are a photographer is a good chance. You've heard the term niche down. But this is more than just about your genre of photography. The deeper issue is. Photographers often try to be liked by everyone because they're afraid of not being booked at all. So they'll take everything that comes to them. If someone says, oh, can you photograph my car? Sure. Can you photograph my children? Sure. Can you do babies? Absolutely. Can you do weddings? I'll do it. Can you do flowers? You get the idea. Any and every job that comes your way, you're going to take it because you are afraid of not being booked at all. Sadly, this is common, but listen closely. When you water yourself down to appeal to everyone, you blend in, you become a commodity. All that leads to is undercharging, unclear messaging clients who don't respect boundaries and burnout. If your brand is for everyone, it speaks to no one. You have to niche down. So how do you find the clients that love you? Well, let's first talk about your past clients, who gave you that right energy, who raved about their experience. I want you to stop for a second and just think about that. Think about all your past clients. Who raved about their experience working with you? What did they value most about your photography? These are important questions that you need to ask yourself next. Define what you actually stand for as a photographer. What's your deeper why? What kind of transformation are you offering? That's right. I didn't say pictures. Transformation. Maybe it's helping women feel beautiful after a breakup or capturing real laughter in chaotic family life. As a photographer, you need to create clarity. Let people know who it's for and who it's not for. It's okay to say no. Let's go through a few examples. This is for the woman who never felt photogenic before. Think about how powerful that is. For the woman who has never felt photogenic. Yes. I want that to simmer for a second. This is not. For someone who's just looking for those cookie cutter school portraits, let your personality show talk, like you would to your dream client in real life. Your quirks, your voice, your approach. That's what builds emotional resonance. So what happens when you do this? You attract clients who are pre-sold on you, no convincing needed. Word of mouth improves because people now know how to describe you and what you do as a photographer, you can raise your prices with less resistance because people want what you have. It's not cookie cutter. And your work gets stronger because you are in your creative zone more often, doing what you love, doing what you do best. , You go from just another photographer to someone. Clients connect with who they trust and who they remember. This is how you make a transformation in the minds of your clients. And your new potential clients. Now, if you're ready to stop feeling like you have to twist yourself into a different shape for every inquiry, this is your permission to let that go. The more you are you, the more magnetic your business becomes. The more chance you go from having a hobby to having a real business, stop trying to please everyone. Be deeply for someone, the right someone. That's how you get clients to love you and who talk about you to everyone else. If this episode hit home, give it a five star review. It helps photographers like you find this podcast. And I'd love to hear from you. So do me a favor, jump on over to Instagram. You'll find me under my name, Matthew. That's with two T's, Matthew Jordan Smith. Follow me there and let me know what you thought about this episode. I'd love to hear from you and love to connect. When you do follow. I'll share a lot more helpful content behind the scenes content, and more tips to help you have a stronger presence as a photographer. I want to thank you for your time. Thank you for being here. Please share the love, tell a friend. We are all on this journey together. All right, until next week, always dream big. Bye for now.Before you go, I’ve got a free resource for you , my “10 High-Converting Messaging Lines” guide.It’s designed to help you attract more of your ideal clients and turn conversations into paid sessions.Grab your free copy here:https://www.photographybreakthroughsystem.com/10-high-converting-messaging-linesWEBSITES MENTIONEDGrab Your Free Guide: 10 High-Converting Messaging Lines to Land More Clientshttps://www.photographybreakthroughsystem.com/10-high-converting-messaging-linesAretha Cool – On Sale at Amazonhttps://www.amazon.com/dp/B0D1GC6JXYMatthew Jordan Smith Instagramhttps://www.instagram.com/matthewjordansmith
Do you have friends who love talking about camera gear? I know I do, and I'm sure you do too. You're gonna love this episode. Welcome to the Photography Breakthrough Podcast. Where we go way beyond gear talk. And get to the root of what makes your photography business not only work but thrive. I'm photographer Matthew Jordan Smith, and today's episode is especially for those who love to talk about gear, we've all heard it. Maybe I just need a new camera or a new lens. Or maybe if I upgrade my gear, then I'll get more clients. Or once I get that new lens business will finally pick up. I've heard it all, and I must admit at one point I was guilty of the same thing, wanting the latest, greatest, the newest shiny object. Does any of that sound familiar? If you are a portrait photographer, wedding photographer, headshot photographer, personal branding, photographer, boudoir, you name it, if you photograph people and you're looking for real ways to grow your photography business, stand out in the crowd, attract more paying clients. This episode is made just for you. I know this from experience, gear obsession can be a real distraction and a real problem. Let's start today with some really hard truths. Buying new gear is easier than fixing your client experience. Cameras, lenses, lights, they're fun. They're amazing. They're tangible. They feel like progress. And don't get me wrong, great tools do matter. But they are not why your clients book you. In fact, some of the most successful, consistently booked photographers I know don't even own the latest gear. They own something else. They know how to make people feel something. They create an experience that builds trust, confidence, and yeah, there's word of mouth. That my friend is what you really need. You don't need the latest, greatest camera gear, lighting gear, tools. You need the ability to make someone say, that was the first time I actually felt comfortable in front of somebody's lens. You see when they say that you didn't just take a headshot, you help somebody show up differently. That is what people pay for. So why are most photographers staying stuck these days? So many talented photographers invest heavily in gear master lighting setups, master posing, build slick websites, , but struggle to get clients. Why? Because they've never been taught how to connect emotionally with the people in front of their lens. You know how to shoot, you know how to edit, but do you know how to create an experience that clients can't stop talking about? That's the missing link between skill and income. So what do you really need? Let me give it to you straight. What you need more than another piece of equipment is emotional intelligence, client presence, confidence that transfers to your subject. And the ability to see someone fully and help them feel seen, that's the kind of experience that keeps your calendar full. And yes, this applies to men and women, but this isn't about being emotional. It's about being intentional. It's about understanding that your photographs are only as powerful as the experience you give people when you create them. So how do you create those kind of experiences that people talk about? Let's talk real business. Now. When you create a shoot that makes your clients feel confident, seen and respected, you don't have to fight for bookings anymore. Why? Because people talk about it. They remember how you made them feel. They refer you to their network. And they come back. Your work starts to carry a reputation that marketing can't touch. That's how you grow, not by shouting louder, but building deeper. Deeper connections. Maybe you're wondering how you can start today, how you start building this kind of experience. Here's your action plan. Stop hiding behind gear. Your gear is fine. You are enough right now. Instead, focus on your clients. Ask your next client before the shoot. What do you want to feel when you look at these images? However they answer. Let your shoot be built around that feeling. Pay attention to how they carry themselves when they walk in the door. Are they nervous? Are they feeling rushed, insecure? Your calm presence sets the tone. Speak to what you see, reflect back strength, pride, confidence. Try saying you look like someone who knows who they are when you do this. Your work becomes magnetic. So he is the real message for today. You don't need new camera gear. You need to become the kind of photographer people remember. That's what grows your business. That's what sets you apart. That's what makes you valuable in a sea of shooters. And the best part, you can start right now. No upgrades required. Yes, I know. So many photographers have gear lust. We all love those bright, shiny objects. I'm guilty of it too. But if this episode gave you a new perspective, do me a favor. Leave a five star review. It helps more photographers discover this podcast, subscribe so you never miss a new weekly episode. And follow me on Instagram. You'll find me under Matthew Jordan Smith. I'd love to hear your biggest takeaway from today's episode. Remember this, your camera is just a tool. Your lights are just a tool, but you, you are the real magic. I want you to build the kind of business. That last one, powerful experience at a time. Alright? Until next week, always dream big bye for now. Before you go, I’ve got a free resource for you , my “10 High-Converting Messaging Lines” guide.It’s designed to help you attract more of your ideal clients and turn conversations into paid sessions.Grab your free copy here:https://www.photographybreakthroughsystem.com/10-high-converting-messaging-linesWEBSITES MENTIONEDGrab Your Free Guide: 10 High-Converting Messaging Lines to Land More Clientshttps://www.photographybreakthroughsystem.com/10-high-converting-messaging-linesAretha Cool – On Sale at Amazonhttps://www.amazon.com/dp/B0D1GC6JXYMatthew Jordan Smith Instagramhttps://www.instagram.com/matthewjordansmith
Welcome to the Photography Breakthrough Podcast. I'm your host, Matthew Jordan Smith. This is the place where we turn your lens into a source of confidence, healing, steady clients, and steady income. I'm so glad you are here. Today's episode may be one of the most personal ones yet. It's called, are You a Photographer or a Mirror? How to Reflect the Best in People. I want to invite you to sit with this, not just as a photographer, but as an artist, a human being, someone who holds the power to transform how people see themselves. Let's begin today. The truth you already know, but maybe you haven't put it into words. \ Most people don't actually like having their photos taken. They come in already bracing for the worst, already holding shame, already carrying stories like I hate how I look in pictures. I know you've heard that. I've heard it so many times. Or maybe they're saying, please don't make me smile too big. I hate my teeth. Or I'm not photogenic. I've never been. If you are a photographer, you've heard all of these things, and I'm sure more than once. Now what they're really saying beneath all of this is this. I've never seen a version of myself I could love. They don't need another photo. They need a mirror. Now, what does that mean? Being someone's mirror doesn't mean flattery. It doesn't mean perfection or performance. It means being deeply present. It means seeing through the self-criticism that so many people have. And looking into the truth that's still there, looking for their strength, their softness, their radiance, really looking into their soul. When someone steps in front of your camera, you're not just capturing their image, you're holding space for them to see themselves differently. That's really what they want. To say, look, this is who you are, even if no one told you, even if you forgot. This is what makes people cry when they see their images. This is also what makes them come back. And this my friend, is what makes them refer you with words. Like She didn't just take my photograph. She reminded me who I am. Um, Now? How do you reflect the best in people? Here's how to get started before you shoot. Before you even lift your camera, ask yourself what's beautiful about this person that they may not know? Hold that thought like it's your camera. Let it shape your tone, your direction, your presence during your photo shoot, and keep that thought in your mind. What's beautiful about this person that they may not know that they don't see about themselves? Then speak what you see. Don't just say, oh, you look great. Say the way your eyes soften when you talk about your daughter. I see you love her. Or there's a strength in your posture right now. Hold that that's real. You see, when your words reflect truth, the truth that you see that they may not see themselves, your lens doesn't have to do all the work. The person begins to shift right in front of you. And you shift too, you start photographing their energy and not just their face. Try this out on your next shoot. Ask real questions while you're doing the photo shoot. Something like, tell me about something you are proud of, or what's one part of you that you're learning to love or something like this? What's something you wish people saw in you? You'll be surprised by the answers. As a matter of fact, their face will change with the answer. Their body will soften, and in that moment when you take that picture. It is not just a picture. You're capturing their truth and yours too. If you've never done this before, yes, it may feel uncomfortable. But here's the business part of all this. When someone feels seen, they remember it. They return, they tell their friends, not just she takes great pictures, but she showed me a version of myself I didn't know was there. You shift in people's mind. You're not just a a service provider. You become a chapter in their healing, a witness to their becoming. Have you ever read that book by Viola Davis Finding me? This is how you help people find themselves. This is how you become booked with without begging. This is how your name spreads in rooms. You are not even in. This is how your work becomes alive. Now, I know this is not for everybody, but maybe it's for you. If you've ever felt like you were meant for something deeper with your photography than this is for you. If you're tired of chasing trends or being just another option, this is for you. If you know your photo sessions have the power to shift people, but you weren't sure how to access that fully, this is made just for you. This is your path. You are not just a photographer. You are the mirror, the reflection, and you're someone who reflects the best in people, not through flattery, but through truth. And when you do that consistently, intentionally, and with love. People feel it. Your business is going to grow in a way that feels right. I know I've given you a lot today, but this is the question I'll leave with you today. What version of your client are you reflecting? Are you reflecting their fears or their fire, their insecurities or their essence? Let your next photo session be your mirror. When that shows them how radiant they really are. Now if this episode moved you, helped you reframe the way you think about photography, or gave you a new sense of purpose, do me a favor, leave a five star review. It helps more photographers find this kind of support. Subscribe, so you never miss a new episode and come connect with me on Instagram at Matthew Jordan Smith. I had love to hear how you felt about this episode. I want to leave you with this today. When you become a mirror, a true kind, powerful mirror, you don't just build a business, you change lives. And really, that's what you were always meant for. And to be truthful, that's what we're all meant for. Until next week. Bye for now. Always dream big. Before you go, I’ve got a free resource for you , my “10 High-Converting Messaging Lines” guide.It’s designed to help you attract more of your ideal clients and turn conversations into paid sessions.Grab your free copy here:https://www.photographybreakthroughsystem.com/10-high-converting-messaging-linesWEBSITES MENTIONEDGrab Your Free Guide: 10 High-Converting Messaging Lines to Land More Clientshttps://www.photographybreakthroughsystem.com/10-high-converting-messaging-linesAretha Cool – On Sale at Amazonhttps://www.amazon.com/dp/B0D1GC6JXYMatthew Jordan Smith Instagramhttps://www.instagram.com/matthewjordansmith
Welcome to the Photography Breakthrough Podcast. The place where your photography becomes more than just a service. It becomes a movement, a message, and a source of consistent clients and consistent income. I'm photographer Matthew Jordan Smith, and today's episode is all about confidence. How you see it. How you create it and how it becomes the new way to sell photography without hustling, chasing, or begging for bookings. Let's be real. Most photographers are taught. To sell by focusing on features, high res images, quick turnaround, expert retouching, 10 edited files. But guess what? Your dream clients aren't moved by pixels and packages. They're moved by emotion. And the deepest emotional reason. People book photographers, they want to feel confident again. They want to see themselves through eyes of love, strength, beauty, and power, and that's exactly what your lens can offer. Let's. Shift the frame a little bit. What if your work isn't about deliverables, but about transformation? You see confidence through the lens means creating a session where your client feels safe, celebrated, and powerful. Seeing your client in their highest light Before they can even see it themselves, crafting an experience that says you are worthy of being seen like this. You see when your client walks away. From a session saying, I had no idea I could look and feel like that. That's confidence. And confidence is magnetic. So what's the new way to sell your work? You don't need to convince people to book you. You need to connect with what they want to feel. So start talking about what your work does, not just what it includes. Your website, your captions, your conversations. They should speak to the emotion of confidence. Say things like, for example, . My sessions are designed to help you see yourself in a new way Or. These aren't just portraits, they're mirrors of your power, or better yet, this is for the version of you that's ready to feel unstoppable. You see, because when someone believes that your photos will help them feel more confident, the sale becomes easy. They're not buying pictures. They're buying how they want to feel about themselves. So how do you start shifting the message? . Here's your action steps. Look at your website, your bio, and the last few posts you've made on social media. Are they describing files and packages or feelings and experiences? Do this today. Add one confidence focused sentence to your next post, for example. Most of my clients tell me they've never felt more comfortable than during our shoot or create a testimonial script that asks clients, how do you feel before the shoot? How do you feel after what changed for you? Start asking these questions. Their answers become powerful selling tools because they show others what's possible Through your work, I hope you're starting to see your camera isn't just capturing images, it's capturing who someone is becoming. When you offer confidence through your lens, you're no longer competing on price. You are offering value no one else can replicate. This is the new way to sell photography from transformation, not transaction from soul, not scarcity. Now if this episode made a connection with you, here's how you can support the podcast. Leave a five star review if this is helping you grow. Subscribe so you never miss an episode. And follow me on Instagram at Matthew Jordan Smith. I'd love to connect and hear how you're shifting your photography into this new way of doing business. The funny thing about confidence, it's contagious and your lens, it can be the spark. Thank you for giving me your time. I love spending it with you. I hope you've enjoyed this. If you have, again, please come back next week. There's so much more to share. Until next week, always dream big. Bye for now. Before you go, I’ve got a free resource for you , my “10 High-Converting Messaging Lines” guide.It’s designed to help you attract more of your ideal clients and turn conversations into paid sessions.Grab your free copy here:https://www.photographybreakthroughsystem.com/10-high-converting-messaging-linesWEBSITES MENTIONEDGrab Your Free Guide: 10 High-Converting Messaging Lines to Land More Clientshttps://www.photographybreakthroughsystem.com/10-high-converting-messaging-linesAretha Cool – On Sale at Amazonhttps://www.amazon.com/dp/B0D1GC6JXYMatthew Jordan Smith Instagramhttps://www.instagram.com/matthewjordansmith
Welcome to the Photography Breakthrough Podcast. The place where you stop chasing clients and start creating experiences that transform lives and build loyalty and consistent clients. A consistent business. I'm photographer Matthew Jordan Smith, and today we're going deep into something that would change your work and your bookings forever. How to make your clients feel truly seen and why that. More than marketing, lighting, or posing is the key to steady soul aligned clients. You probably already know this. Pretty pictures. They aren't enough anymore. Here's the thing. We live in a world overflowing with nice pictures, but people aren't starving for another pretty picture. They're starving to feel something, to feel beautiful, to feel seen, to feel powerful, to feel like they matter. Most people walk through life feeling unseen, even by themselves. So when someone steps in front of your lens and feels truly witnessed, not judged, not rushed, not reduced, but seen, that moment becomes unforgettable. That moment is what gets remembered, referred and shared. So how do you make people feel seen? Making your clients feel seen starts before you ever touch your camera. It starts with your presence, your energy, and your questions. So here's three questions for you to ask every single client before you photograph them. Number one. What would you like to feel when you see your images? Most people never think about this, but when you ask, it gets them connected to their inner world, not just their outer appearance. You'll hear answers like, I want to feel strong. I want to remember. Who I am. I want to see myself the way my partner sees me Now, you're not just photographing them, you're photographing a feeling. Question number two, what part of yourself are you learning to love? Now, this may seem like an odd question, but recently after a photo shoot, the whole crew went to dinner and I photographed a gentleman and a lot of men don't share things like this, but after the shoot, the person who I photographed told me that he, for the first time went through. A, a change. He changed his hairstyle. He, he bought glasses and he felt like in the pictures he was finally being himself. Now, if you don't know, I live in Japan and during the photo shoot, the gentleman who I photographed, wore a new version of a kimono. It was a kimono that is half kimono and half Western suit, but beautiful. I photographed him in a way where he felt like a modern day samurai. He told me he felt like his ancestors were with him. It was incredible. So now. Let me ask that second question again. What part of yourself are you learning to love? Maybe it's the part of you that you've never seen. Maybe it's the part of you that's hidden deep in your heart. When you ask these kinds of questions, it helps them feel safe in being real. It shifts the shoot from performance to intimacy, and it gives you powerful insight into how to guide them gently, not just physically, but emotionally. Through the experience of your photo shoot. Question number three, when was the last time you felt truly seen by someone? Now, yes, this question goes deep. It opens stories, it tells you where the wounds are. And where the breakthroughs can happen. If they say, I don't know, that's your chance to be that person for them today, to truly see them and let them shine. When you do this, when you help someone feel safe, feel beautiful, feel handsome. Feel seen. They don't just remember their photos, they remember you. They talk about the experience. They refer you not because of your price, but because of how you made them feel about themselves. They come back 'cause they felt something they want to feel again. This is how steady clients happen, how steady bookings happen. This is how your work becomes word of mouth magnetic. This is how your confidence grows Impostor syndrome vanished because you know you're creating real impact. So if you want to make your work, stand out. If you want your clients to stay, refer and feel something real. Start here. Ask better questions, create deeper presence and make them feel truly seen. If this episode spoke to you, truly spoke to your heart, and you're ready to make your photography transformational, take the next step when you follow me on Instagram. I'm under Matthew Jordan Smith. Come join my email list There. You'll find more support and ways to connect it deeper. And if you loved today's episode, please leave a five star review. It helps other photographers find this work. Subscribe so you don't miss next week's episode. And again, follow me on Instagram. I'm under Matthew Jordan Smith. I share tips behind the scenes moments and connection daily. You're not just a photographer. You're someone who helps people see themselves, and that my friend is extremely powerful. I'll see you next week. Bye for now. Oh, and don't forget, always dream big. Before you go, I’ve got a free resource for you , my “10 High-Converting Messaging Lines” guide.It’s designed to help you attract more of your ideal clients and turn conversations into paid sessions.Grab your free copy here:https://www.photographybreakthroughsystem.com/10-high-converting-messaging-linesWEBSITES MENTIONEDGrab Your Free Guide: 10 High-Converting Messaging Lines to Land More Clientshttps://www.photographybreakthroughsystem.com/10-high-converting-messaging-linesAretha Cool – On Sale at Amazonhttps://www.amazon.com/dp/B0D1GC6JXYMatthew Jordan Smith Instagramhttps://www.instagram.com/matthewjordansmith
Welcome to the Photography Breakthrough Podcast. If you're just finding us, welcome, welcome. This is where we turn photography into a deeper calling, a steady business, and an unforgettable experience for both you. And for your clients. I'm photographer Matthew Jordan Smith, and today we're diving into one of the most important shifts you can make in your photography business. How to move from offering just a photo shoot to creating a life changing experience. If you've ever felt like your work was just getting lost in the noise, if clients treat you like a service instead of like an artist, if bookings feel transactional instead of transformational, this episode is just for you. Here's the truth. We live in a world overflowing with pretty pictures. There are more pictures today than at any point in the history of photography. Anyone can take a decent photo now. Phones have portrait mode. Filters are everywhere. AI can retouch better than most people. So if we're only selling pictures, we're competing with everything and everyone. But here's what you can't automate, filter, or copy. The way you make people feel in your presence, the way you make them see themselves. We're talking about an emotional shift that happens when someone steps in front of your lens and walks away forever changed. Let me just paint a picture. Your client walks into your space. They're nervous. They're thinking about their flaws. They're hoping they don't look awkward. They're quietly bracing for judgment, but instead they're met with warmth, curiosity, calm. You ask real questions. You show that you care. You create safety. You help them breathe. All this happens before you ever raise your camera. When you finally lift your camera to your eye, you're not just looking for flattering angles, you're looking for their truth. You are photographing their energy, not just their face. Later when they see their images, something clicks, no, let's back up. Before they ever see their images, they feel something during the shoot. It's hard to put it into words, but if you master this, you can feel it. And so can everybody in the room. When they finally see their pictures, they say things like, I've never seen myself like that. That's how I want to feel every day. You didn't just take my picture, you gave me something special. That's not just a shoot that my friend is transformation. Now, when you create transformation, not just deliverables, your business changes, you change clients. Remember you. They talk about you, they refer you, not because they need photos, but because they want their sister, their friend, their mother, to feel what they felt. Your pricing, that becomes less of a question. Your calendar feels more steadily. Your work feels meaningful again. And here's the most important part, the most beautiful part. You don't need to sell anything because the experience becomes the product. Maybe you're asking, okay, Matthew. How do I start this? You don't need to change everything overnight. Just start here before your next shoot. Ask yourself, how do I want this person to feel about themselves before they leave? This is not about you, it's about your clients. Then build everything around that feeling. Your prep, your energy, your words, your pace, your editing. Transformation doesn't come from what you do, it comes from how you do it. So. If you've been feeling like just another photographer, if you're craving more connection, more meaning, more steady bookings, the path forward isn't louder. Marketing, it's deeper experiences. This is what we're building here together. When you do that, clients feel special. And yes, during the photo shoot they may shed a tear, not because they're sad, but because they're filled with joy and that joy just overflows through their tears. I've had these experiences over and over again in my shoots. And I want you to experience that too because it is magical. This is a deeper experience and this is what we're building here together. You see, you were never meant to just take pictures. You were meant to change lives, starting with your own. Thank you for listening. You're not alone. This is the Photography Breakthrough Podcast. . If this episode resonated with you and you want more people to discover this kind of support, here's how you can help. Please take a moment and rate and review the podcast. Leave a five star review if you found it valuable. It truly makes a difference in helping other photographers find this work and feel less alone. Make sure you're subscribed so you never miss a new episode. We drop a fresh one every single week. Full of clarity, strategy, and encouragement, and come connect with me on Instagram. You'll find behind the scenes thoughts, live, encouragement, and many more tools to help you thrive. Find me at Matthew Jordan Smith on Instagram. I'd love to hear from you. Until next time, always dream big. Bye for now. Before you go, I’ve got a free resource for you , my “10 High-Converting Messaging Lines” guide.It’s designed to help you attract more of your ideal clients and turn conversations into paid sessions.Grab your free copy here:https://www.photographybreakthroughsystem.com/10-high-converting-messaging-linesWEBSITES MENTIONEDGrab Your Free Guide: 10 High-Converting Messaging Lines to Land More Clientshttps://www.photographybreakthroughsystem.com/10-high-converting-messaging-linesAretha Cool – On Sale at Amazonhttps://www.amazon.com/dp/B0D1GC6JXYMatthew Jordan Smith Instagramhttps://www.instagram.com/matthewjordansmith
Welcome to the Photography Breakthrough Podcast. Where you don't just learn how to get more clients. You learn how to create photo experiences that change lives, including your own. I'm photographer Matthew Jordan Smith, and today I want to talk about something that used to keep me up at night. Why do some photographers get booked effortlessly? While many are doing everything they can and just barely scraping by, if that question hits home, if you've ever looked at someone's feed and thought, what am I doing wrong? You're going to want to stay with me today because today I'm sharing the secret reason some photographers stay fully booked even when they're not posting, constantly running ads or fighting for attention, and it's probably not for the reasons that you think. Let's start with the truth. Yes. Some photographers really don't hustle the way others do. They're not glued to their phones. They're not constantly chasing leads, but what they are doing is this. They're creating something so emotionally impactful that people talk about it even when they're not around their work. The sessions make people feel something and that feeling spreads. Maybe they say, I felt seen, I felt beautiful for the first time in years. Or maybe they're saying, oh, she captured the version of me I forgot existed. When you create that kind of experience. Your clients become your marketing team, not out of obligation, out of gratitude, Let's be honest, most photographers are taught to think like this, do a great job, deliver pretty pictures. Hope they come back. But that's not how most working photographers do it. They're not delivering transactions, they're delivering transformations. And here's the part, no one talks about. Transformation doesn't start with your lens. It starts with how you see your client before they ever enter your space, before you ever lift your camera. When your client walks into your session and you are already holding them in a space of care, presence and belief in their beauty, they eel that. They let their guard down, they stop performing. They put down those guards that keep them from being who they truly are. They let you see them, And when they see the final images and it reflects back something powerful and true. They may even begin to cry. I'm not kidding. They share. They come back, they tell all their friends. That's the secret. Now, once again, I'm not just making this up out of nowhere after 38 years of working. As a photographer photographing some of the most famous people on the planet. I've seen how people act when they feel seen. You may think that, oh, the biggest celebrities are used to taking pictures, and yes, that may be true, but how they act in front of the lens is more cautious than the average person because that image in many cases is all that people see. And with that on the line, there's a lot of pressure. So to get through to the emotional part of your clients where you actually see them, not the celebrity, not the icon, not the sports legend. When you see them, you get to pull out the true essence of that person. That's the secret. Now, this isn't about being better or more talented, it's about being more intentional. You can start today by asking, what do I want my clients to feel about themselves by the end of this shoot? Try that on your next photo shoot. Before you go in, before you put your lens to your eye, ask yourself, what do you want your client to feel about themself by the end of the photo shoot, confidence, softness, sexy, powerful, radiance, how would you like them to feel and which can you do? As a photographer to make them feel that way during the shoot. Then design the questions that you want to ask them as you're shooting. It's your shoot. It's your energy around helping them feel that way. That's how you build a magnetic business, not by just shooting louder, but by connecting deeper. So if you've ever wondered why am I working so hard and still not getting booked, it's not because you are not enough, it's because no one taught you to create a photo experience that people feel deep in their soul. But that's why. This podcast exists. Next week I'll be sharing the simple shift that made my clients start crying in the best way when they saw their images and how that changed my business forever. Until then, I want to leave you with this. You don't need more hustle, you need more heart, and I promise you already have that in you. Thanks for listening. Always dream big. Bye for now. Before you go, I’ve got a free resource for you , my “10 High-Converting Messaging Lines” guide.It’s designed to help you attract more of your ideal clients and turn conversations into paid sessions.Grab your free copy here:https://www.photographybreakthroughsystem.com/10-high-converting-messaging-linesWEBSITES MENTIONEDGrab Your Free Guide: 10 High-Converting Messaging Lines to Land More Clientshttps://www.photographybreakthroughsystem.com/10-high-converting-messaging-linesAretha Cool – On Sale at Amazonhttps://www.amazon.com/dp/B0D1GC6JXYMatthew Jordan Smith Instagramhttps://www.instagram.com/matthewjordansmith
Let me ask you a question. Why do you think you are not getting consistent clients? Welcome to the Photography Breakthrough Podcast. The place where burnt out photographers come back to life. Where fear gets replaced with confidence and where your gift finally starts working for you, not against you. I am your host, Matthew Jordan Smith. If you've ever sat on your couch wondering, am I meant to be a photographer? Or maybe even thinking, what am I doing wrong? Should I give up and get a real job? Or maybe this just isn't meant for me. You are not alone. And you are exactly who this podcast is for. Today's episode is called Why You're Not Getting Consistent Clients and What No One Tells You. There's a Lie that gets Repeated in this industry. The lie is. If you were just more visible, more polished, more active online, you'd be booked all the time. So we blame ourselves. We think it must be me. Maybe I'm, maybe I'm just not cut out for this. I'm not meant to be a photographer, but here's what no one tells you and what I need you to hear. You are not failing because you're not talented. You're not failing because you are lazy. You're not failing because you're charging too much. You're struggling because no one taught you how to create a photo experience that transforms people, and that's. What keeps the photography business alive, plain and simple. I'm not just saying this out the blue. I've been making a living as a photographer for over 30 years and trust me, I've been through the ups and downs of this industry, and now I see so many young photographers and old as well. Struggling, just trying to figure this whole industry out. So what do people really pay for? People don't actually book shoots because they want some nice pictures. Yeah, of course people do want to have great pictures of themselves, but deep inside, that's not the real reason. They book you because they're hoping quietly, secretly. To see themselves differently. I should say that again. So it really resonates. People book you because they're trying to see themselves, the part they don't see the part they want others to see. They want to feel beautiful again. They want to feel powerful. They want to feel something. That's your job as a photographer to make people feel something. And most photographers were taught how to pose, how to edit, what lens to use, what light to use. Now, yes, that stuff does have its place. It is important. I'm not saying it's not. But it's not the end all, be all that we are taught. What people aren't talking about is how to create that emotional shift that our clients crave. That's the missing piece. That's the real reason why some photographers stay booked without begging. Without burnout, without endless content creation and without lowering their prices. So let me offer you this shift today. You are not just a photographer. You are a witness, a mirror, a guide. And if you learn to guide, well, you'll be booked all the time. If your mirror is clean, where you reflect back, you'll be booked all the time. You get to show people the version of themselves they've forgotten, or even in some cases that they've never seen. That moment when your client sees themselves for the first time, there is nothing like it. You can feel it and they can too. Maybe they say, wow, is that really me? That's not about lighting my friend. That's transformation. And that is how your business will thrive. Because when people feel something, they remember you, they talk about you, they come back. It's called consistent clients. Now if this stirs something in you, and I hope it does, if your heart is saying, yes, this is what I've been missing, then stay with me. This is the first podcast of many. My name is Matthew Jordan Smith. You can find me on Instagram under the name Matthew Jordan Smith. I'm here for you to dispel all the heartache and drama that you may be going through. I this podcast is your new place to learn how to turn your photography into life changing experiences. For your clients, for you, for your family, for your future. I'll be here every week for you. All you've gotta do is tune in. I guarantee you everything I share is gonna help turn your life around. Turn your business around. Do me a favor, hit subscribe and then follow me on Instagram. Thank you for listening. Always dream big. Bye for now. Before you go, I’ve got a free resource for you , my “10 High-Converting Messaging Lines” guide.It’s designed to help you attract more of your ideal clients and turn conversations into paid sessions.Grab your free copy here:https://www.photographybreakthroughsystem.com/10-high-converting-messaging-linesWEBSITES MENTIONEDGrab Your Free Guide: 10 High-Converting Messaging Lines to Land More Clientshttps://www.photographybreakthroughsystem.com/10-high-converting-messaging-linesAretha Cool – On Sale at Amazonhttps://www.amazon.com/dp/B0D1GC6JXYMatthew Jordan Smith Instagramhttps://www.instagram.com/matthewjordansmith
Hello, hello and welcome. I'm so deeply glad you are here. This is the Photography Breakthrough Podcast. And this short pre-show episode is here to tell you what this space is all about, who it's for, and why it might just change everything for your photography business. Whether it's your hobby or your business, or you are in between somewhere. This podcast is going to make a big difference for you and your photography. Let me start with a question. Have you ever sat down alone after a long day and asked yourself, why isn't this working? You love photography. You are good at it, and you know it, but the clients, they aren't consistent. The bookings are unpredictable. And the pricing game, you feel like you're on the losing side. The fear of burnout or giving up is always right there just under the surface. If that's you, this podcast was made just for you. Every week, we'll dive into powerful focused episodes made just to help you, to get consistent soul aligned clients. Build a business around real transformation, not hustle. Create photo experiences that make your clients feel seen, beautiful, and unforgettable. Because the truth is, you don't need to shout louder on Instagram. You need to create something so emotionally powerful that your clients become your biggest fans, not just because of your photos, but because of how you make them feel. So who is this podcast for? If you are a photographer and you photograph people in any way, portraits, branding, headshots, families, boudoir, you name it. If you work with people and you want to be more than just a picture taker, if you want your work to mean something, to change lives. This podcast is for you. If you want to grow your hobby into a business. And finally, feel steady and satisfied, if you want to quit that JOB and do what you love as a living, this podcast is your home. We'll leave each episode with clarity, confidence, and concrete ideas you can use right away. A brand new episode will drop every single week. These are short, 10, 15 minute episodes, so I won't take up a lot of your time, but I promise you every second of your time with me will be spent wisely and geared toward helping you achieve your dreams and your goals. I'm here for you. Because I've been there, I know how hard it can be, and I've seen so many photographers just frustrated trying to figure it all out. You're not alone. I'm here to help. You can listen while you walk, while you edit your pictures while you're in the gym, or just in between doing shots. Now to celebrate the launch of this podcast, I've got something special for you. And to add a little more soul to this podcast, my new book about the Queen of Soul, Aretha Franklin. Called Aretha Cool is officially out. And to celebrate, I'm putting it on sale all this first week on Amazon. Aretha cool is about legacy, identity, beauty, and the quiet power of choosing to see yourself and others with reverence. Aretha cool is the last 13 years of Aretha Franklin's life. It's me, honoring my friend in pictures, and yes, a few stories along the way as well. The book includes the last official photo shoot of Aretha Franklin. The book has been out a little over a year now, but there are less than a hundred copies left. So if you want to grab yours, do so now. It is on sale this first week until they're all gone. Again. You can find the book on Amazon right now under Aretha cool. Or check out the link in the show notes. Once again, the name of the book, Aretha Cool. Available on Amazon. Now back to the podcast. So welcome. You belong here. Your work matters more than you know. I'm gonna help you make it stronger. You're not going to have to figure this all out alone anymore. Together, let's change the way photography feels for you and for the people you photograph. I'm so glad you're here. Let's begin. Until next week bye for now. Always dream big.Before you go, I’ve got a free resource for you , my “10 High-Converting Messaging Lines” guide.It’s designed to help you attract more of your ideal clients and turn conversations into paid sessions.Grab your free copy here:https://www.photographybreakthroughsystem.com/10-high-converting-messaging-linesWEBSITES MENTIONEDGrab Your Free Guide: 10 High-Converting Messaging Lines to Land More Clientshttps://www.photographybreakthroughsystem.com/10-high-converting-messaging-linesAretha Cool – On Sale at Amazonhttps://www.amazon.com/dp/B0D1GC6JXYMatthew Jordan Smith Instagramhttps://www.instagram.com/matthewjordansmith