Claim OwnershipPilates Business Podcast
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The Pilates Business Podcast is where boutique fitness studio owners come to get actionable insights and strategies to grow and scale their businesses!
Hosted by business growth expert Seran Glanfield, this podcast is packed with real-world advice, marketing know-how, and the exact steps you need to attract more clients, boost revenue, and create systems that make running your studio a breeze.
From the latest industry trends to tried-and-true business tactics, Seran breaks down the essentials in a way that’s easy to understand and even easier to implement.
Whether you're dreaming of taking your studio to new heights or looking to bring balance back into your business life, tune in to The Pilates Business Podcast and finally build a studio you and your clients love!
237 Episodes
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On this episode of The Pilates Business Podcast, host Seran Glanfield dives into the systems and structures every boutique fitness business needs to run smoothly — even when you’re not there. If you feel like you are your Pilates studio (answering emails, fixing schedules, handling payroll, and putting out fires), this episode will show you why that approach is unsustainable and what you can do about it. Seran shares how building the right systems not only reduces chaos and burnou...
💸 Is your pricing secretly driving clients away? In this episode of The Pilates Business Podcast, Seran Glanfield reveals the hidden link between your pricing strategy and client retention — and why matching the studio down the street is keeping you stuck in hustle mode. Discover how small shifts in your pricing model can: ✔️ Boost client loyalty ✔️ Increase lifetime value (LTV) ✔️ Stabilize your revenue ✔️ Help you grow your Pilates business sustainably Whether you’re...
In this episode of The Pilates Business Podcast, host Seran Glanfield dives into one of the most pressing challenges for boutique fitness studio owners today: building brand trust in an AI-saturated world. With so much “perfect” yet impersonal content flooding social media, your community is craving something real, human, and authentic. Seran shares why trust is now the most valuable currency for your Pilates studio or boutique fitness business—and exactly how to cultivate it. From show...
On this episode of The Pilates Business Podcast, host Seran Glanfield tackles one of the biggest growth blockers for boutique fitness studio owners — micromanagement. If you find yourself redoing your team’s work, fixing small mistakes, or thinking “it’s faster if I just do it myself,” you might be keeping your Pilates studio stuck and draining your own energy. Seran shares why stepping into true leadership is the key to building a profitable Pilates business that runs smoothly without you pu...
Is your marketing feeling a little...blah? You're posting on Instagram, sending emails, maybe updating your website—but it’s just not clicking with your audience? 🤷♀️ In this episode of The Pilates Business Podcast, host Seran Glanfield uncovers the secret weapon that every boutique fitness studio should be using but most totally overlook - STORYTELLING. Because let’s face it: people don’t remember class times... they remember how you made them feel ❤️ You’ll learn how to tell your studio’s ...
In this episode of The Pilates Business Podcast, host Seran Glanfield dives deep into what really moves the needle in studio marketing - without breaking the bank. Designed especially for boutique fitness studio owners, this episode is packed with actionable, low-cost and even no-cost marketing strategies that help boost visibility, attract high-quality leads, and increase revenue—even if you’re working with a tight budget. If you’ve ever felt overwhelmed trying to “keep up” with studio...
In this heartfelt and eye-opening episode of The Pilates Business Podcast, host Seran Glanfield flips the script on what it truly takes to grow a successful Pilates studio. It's not just about strategy, systems, or marketing—it's about YOU. If you’ve ever felt overwhelmed, depleted, or secretly resentful of the business you love, this episode is your wake-up call. Seran reveals how burnout is quietly sabotaging your success and why self-care isn’t selfish—it’s smart business. Packed with rela...
Ever wonder how top-performing boutique fitness studios generate consistent leads and convert them with ease? In this episode of The Pilates Business Podcast, host Seran Glanfield is joined by Zach Mills, the marketing mastermind behind OnBrnd, a boutique agency fueling over 40 studios worldwide. With experience scaling YBell Fitness to acquisition and leading marketing at Xponential Fitness, Zach pulls back the curtain on what actually works when it comes to lead generation, conversion, and ...
Is your Pilates studio stuck in a seasonal cycle of feast or famine? Do your classes fill up in January only to empty out by summer or the holidays? In this episode of The Pilates Business Podcast, host Seran Glanfield shares exactly how successful studio owners flatten the seasonal revenue curve and maintain steady income all year long—without resorting to frantic discounts or burnout-level hustle. Whether it’s summer slowdowns or holiday no-shows, Seran explains how to plan ahead, align you...
In this power-packed episode of The Pilates Business Podcast, host Seran Glanfield dives deep into the five essential traits that distinguish thriving, confident studio owners from those stuck in a cycle of burnout and overwhelm. These aren’t surface-level tips—they’re the mindset shifts and leadership qualities that drive sustainable growth, financial freedom, and a more balanced life in your Pilates studio or boutique fitness business. Whether you’re tired of juggling a million roles or won...
In this eye-opening episode of The Pilates Business Podcast, host Seran Glanfield pulls back the curtain on one of the most avoided—but essential—topics in boutique fitness businesses: finances. If you’ve ever felt stressed looking at your revenue or unsure if you’re even paying yourself enough, you’re not alone. Seran dives into the financial foundations every studio owner needs to feel confident, empowered, and in control—without becoming a CPA. From tracking the right KPIs to the min...
In this episode of The Pilates Business Podcast, host Seran Glanfield tackles a hot topic for boutique fitness studio owners: late cancel and no-show fees. If you've ever felt awkward charging these fees — especially to your loyal clients — you’re not alone! With cancellation policies now becoming the norm in the industry, how you structure and communicate yours can make a huge difference to your studio’s revenue, retention, and community culture. Seran shares what’s working at top stud...
In this insightful episode of The Pilates Business Podcast, host Seran Glanfield pulls back the curtain on one of the most powerful (yet often overlooked) marketing tools for boutique fitness studios: client reviews and testimonials. If you've ever felt like you're shouting into the marketing void, wondering why your efforts aren't converting or why retention feels so elusive — this episode is for you! Seran dives into the psychology behind why testimonials drive trust and conversions, how to...
In this inspiring episode of The Pilates Business Podcast, host Seran Glanfield sits down with Olivia Bioni—nationally certified Pilates teacher, educator, podcaster, and now author of The Pilates Teacher's Manual. Olivia shares how mentorship, storytelling, and authentic connection can help Pilates instructors and studio owners reignite their passion and build sustainable, thriving careers. Tune in to hear how Olivia transformed burnout into bold action and why your next best mov...
In this episode of The Pilates Business Podcast, host Seran Glanfield uncovers one of the biggest myths in boutique fitness marketing: that happy clients will naturally refer their friends. While word-of-mouth is the holy grail of marketing for Pilates and boutique fitness studios, relying on "hope" alone isn’t a strategy. Seran breaks down the real reasons referral programs often flop — and exactly what you need to do to create a referral strategy that is clear, compelling, and consistent. F...
On this episode of The Pilates Business Podcast, host Seran Glanfield sits down with former Division I athlete and tech founder Tessa Thomas of Pipeline Solutions to uncover the powerful (and often overlooked) data that drives growth in boutique fitness businesses. Tessa shares the insider strategies used by top-performing studios to streamline operations, boost client retention, and finally take control of the numbers that truly matter. They dive into what retention really means, why...
In this powerful episode of The Pilates Business Podcast, host Seran Glanfield challenges the traditional time management talk and dives deep into how studio owners can regain control of their time and energy. Instead of chasing productivity hacks and color-coded calendars, Seran explores the rhythms of life and business and how to align your schedule with what truly matters. From the burnout that comes with doing all the things to the real secret behind balance (spoiler: it's rhythm,...
In this episode of The Pilates Business Podcast, host Seran Glanfield sits down with Daniel Kosmala from Uscreen to break down exactly what it takes to create a successful video-on-demand platform in 2025. If you've ever dreamed of turning your classes into a scalable online offer—but got stuck on where to start—this one's for you. Daniel shares expert insights from working with thousands of boutique fitness pros, from Pilates to yoga and beyond. They dive deep into monetization strateg...
In this powerful episode of The Pilates Business Podcast, host Seran Glanfield is joined by digital marketing strategist and certified StoryBrand guide, Jennifer Orechwa of Salt Marketing, to tackle one of the biggest frustrations boutique fitness studio owners face: why your marketing efforts aren't converting. If you’ve ever felt like you're doing all the things — posting on Instagram, sending emails, even dabbling on TikTok — but still not seeing consistent leads or clients converting… you...
In this thought-provoking episode of The Pilates Business Podcast, host Seran Glanfield tackles a sneaky but powerful force that may be silently sabotaging your success — your mindset. 🧠✨ While strategy, systems, and staff often steal the spotlight, Seran explains why the real transformation happens between your ears. Drawing on her experience working with hundreds of boutique fitness studio owners, she explores the essential shift from overworked teacher to empowered CEO — and how this shift...
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