Pinterest's search engineers published a paper with one line worth reading twice: what people click and save doesn't always tell them whether the result was relevant. Laura breaks down the grading system built because of it, why most pins sit at a 3, and four fixes. Then she hands you a red pen. Key Takeaways:Engagement Isn't Relevance: People save a hundred things for a hundred reasons. Pinterest's own paper says that doesn't tell them whether your pin answered the search.Your Board Names Get Read: The boards a pin sits on, yours and other people's, are part of how it's graded. A pin on "Weeknight Dinners" arrives with an answer attached. One on "Later" brings none.First Searches Stick: The searches a pin earns early clicks from follow it forward, so traction from the wrong one sticks.Most Pins Sit at a 3: The scale runs 1 to 5, and the middle means "sort of about it." Every extra thing a pin covers drags it there, so one pin aimed at one search wins.Relevance, Intent, and Outcome: Keywords alone stopped being enough. Ask your image whether it proves your title, the searcher's intent, and the outcome they came for. "Freezer meals for new parents" over a stock kitchen photo is a 3. Over labeled containers in a freezer, a 5.Mentioned:Ep 45: Pin Design 2026: Your Pins Don't Need to Be Beautiful. They Need to Be Clear Ep 59: How to Design Pins Pinterest Can Actually Read Rock Stars organic course DM Laura the word "audit" on Instagram: https://instagram.com/laurarikeRock Stars (organic Pinterest course): https://laurarike.com/rockstars —The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel.Laura offers multiple pathways to work with her:→ Pinterest Growth Strategy App (https://app.pinhacking.com) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes.→ Pinterest Strategy Shop (https://shop.laurarike.com) - Laura’s workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing.→ Pin Hacking Academy (laurarike.com/academy) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support→ Pinterest Organic Management (laurarike.com/pinterest-management-services) - Fully done-for-you organic Pinterest strategy and execution→ Pinterest Ads Management (laurarike.com/promoted-pin-services) - Fully managed paid traffic campaigns through Promoted PinsReady to explore which pathway is right for you?Schedule a PinChat with Laura at laurarike.com/pinchat👉 Lets connect on social:Facebook: https://facebook.com/laurarikePinterest: https://pinterest.com/laurarikeInstagram: https://instagram.com/laurarikeLinkedIn: https://www.linkedin.com/in/laurarike/TikTok: https://www.tiktok.com/@laurarikeSome of Laura’s fav Pinterest tools, resources and more:Spy on your competition with Pin Inspector: https://laurarike.com/inspectorTasty Pins: https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack=Pinterest Scheduler: https://laurarike.com/tailwindGrow your lead list: https://laurarike.com/emailLaura’s list of resources: https://laurarike.com/resources/Grow social followers passively: https://laurarike.com/milotree#pinterestforbusiness #pinterestmarketing #pintereststrategyDISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!
Note: This episode is a previously recorded training session from Laura's archives, re-shared here while she's out. Laura returns with brand new episodes on September 10. In this episode of The Pintastic® Podcast, Laura Rike breaks down every pin type and when to reach for each one. She covers what happened to idea pins, the scheduler setting working against you, and how one piece of content becomes several pins across several formats. Key Takeaways:Idea Pins Moved to Ads Only: Pinterest pulled idea pins as an organic format. If your scheduler offers a "simplified pin" checkbox, uncheck it. That's the old idea pin format, and Pinterest classifies it differently than a standard pin.Standard Image Pins Carry Your Click-Throughs: Users are conditioned to see a standard pin and tap through. Reach for these when you want traffic heading to leads and sales.Video Pins Win on Visibility: Moving pins, audio waveforms, slideshows, and faceless videos all count. The click-through button moves by device, so pair video with standard pins.Yes, You Can Pin the Same Content More Than Once: One podcast episode becomes a static pin for the blog post, a video pin from a clip, and a moving pin with the audio. Each cycles to multiple relevant boards.Match the Pin Type to the Funnel Stage: Awareness content works with video and standard pins together. Consideration content does better with standard pins that send people straight to the signup.Sizes and Other Formats: Stick with the 2:3 vertical ratio, roughly 1000 x 1500 pixels. Rich pins sync live details from your site like pricing and cook time. Product pins pull from a connected Shopify catalog.—The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel.Laura offers multiple pathways to work with her:→ Pinterest Growth Strategy App (https://app.pinhacking.com) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes.→ Pinterest Strategy Shop (https://shop.laurarike.com) - Laura’s workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing.→ Pin Hacking Academy (laurarike.com/academy) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support→ Pinterest Organic Management (laurarike.com/pinterest-management-services) - Fully done-for-you organic Pinterest strategy and execution→ Pinterest Ads Management (laurarike.com/promoted-pin-services) - Fully managed paid traffic campaigns through Promoted PinsReady to explore which pathway is right for you?Schedule a PinChat with Laura at laurarike.com/pinchat👉 Lets connect on social:Facebook: https://facebook.com/laurarikePinterest: https://pinterest.com/laurarikeInstagram: https://instagram.com/laurarikeLinkedIn: https://www.linkedin.com/in/laurarike/TikTok: https://www.tiktok.com/@laurarikeSome of Laura’s fav Pinterest tools, resources and more:Spy on your competition with Pin Inspector: https://laurarike.com/inspectorTasty Pins: https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack=Pinterest Scheduler: https://laurarike.com/tailwindGrow your lead list: https://laurarike.com/emailLaura’s list of resources: https://laurarike.com/resources/Grow social followers passively: https://laurarike.com/milotree#pinterestforbusiness #pinterestmarketing #pintereststrategyDISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!
Note: This episode is a previously recorded training session from Laura's archives, re-shared here while she's out this week. In this episode of The Pintastic® Podcast, Laura Rike walks through what belongs in your pin title, what belongs on the pin image, and how the two work together. Your title tells Pinterest how to rank you and tells a human whether to stop scrolling, and most people write for only one of them. Here are her five rules for clear, optimized pin titles. Key Takeaways:Include Keywords, and Stop There: One to two keywords, used once in the title and once in the description. Keyword stuffing behaves the same way it does on a blog, and repeating a phrase over and over keeps your content from ranking higher.The First 30 Characters Carry the Weight: Titles run up to 100 characters, with about 40 as a working minimum. Pinterest displays roughly the first 30 in search, so lead with the part that has to land and keep it from getting cut off mid-thought.Give Each Pin Its Own Words: When your image text, title, and description all say the same thing, your content competes with itself. Write something unique for each pin. Pinterest reads the text on your graphic too, so those words count.Skip the Salesy Words: Tailwind has reported that including "click" in a title can limit your reach, though Pinterest hasn't confirmed it directly. Reach for emotion instead. Numbers and lists work well, like "5 things you should never do if..."Write Title Case for Humans, Keywords for Pinterest: Title case makes your pins look structured and draws the eye. Keywords tell Pinterest how to classify you. Both get served in one line of text.—The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel.Laura offers multiple pathways to work with her:→ Pinterest Growth Strategy App (https://app.pinhacking.com) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes.→ Pinterest Strategy Shop (https://shop.laurarike.com) - Laura’s workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing.→ Pin Hacking Academy (laurarike.com/academy) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support→ Pinterest Organic Management (laurarike.com/pinterest-management-services) - Fully done-for-you organic Pinterest strategy and execution→ Pinterest Ads Management (laurarike.com/promoted-pin-services) - Fully managed paid traffic campaigns through Promoted PinsReady to explore which pathway is right for you?Schedule a PinChat with Laura at laurarike.com/pinchat👉 Lets connect on social:Facebook: https://facebook.com/laurarikePinterest: https://pinterest.com/laurarikeInstagram: https://instagram.com/laurarikeLinkedIn: https://www.linkedin.com/in/laurarike/TikTok: https://www.tiktok.com/@laurarikeSome of Laura’s fav Pinterest tools, resources and more:Spy on your competition with Pin Inspector: https://laurarike.com/inspectorTasty Pins: https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack=Pinterest Scheduler: https://laurarike.com/tailwindGrow your lead list: https://laurarike.com/emailLaura’s list of resources: https://laurarike.com/resources/Grow social followers passively: https://laurarike.com/milotree#pinterestforbusiness #pinterestmarketing #pintereststrategyDISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!
In this solo episode of The Pintastic® Podcast, Laura Rike takes on the sentence she hears from digital product owners every week: "Pinterest doesn't really work for what I sell, it's not visual enough." Then she opens the account and finds a pin that's a picture of a laptop. The core idea: your pin got named after the product while your buyer is out there typing the problem. You'll walk away knowing how to turn one digital product into five doorways into your business. Key Takeaways:A PDF Can Rank as Well as a Sofa: Pinterest is a search engine that happens to have pictures on it. The sofa wins because someone typed "small sectional for an apartment living room" and the sofa was the answer. The real question is whether your product is problem searchable.Your Buyer Types the Problem: People wake up wanting to stop running out of money before payday. That sentence is the search, so put it in the pin title, the description, and the text on the image.Four Places the Words Have to Match: Pin title, pin description, board name, and the text sitting on your graphic. Pinterest reads that last one, so a gorgeous font that says "The Content Vault" spends your best real estate saying nothing.Show the After: The pantry that's finally sorted. The Sunday morning where nothing is on fire. The card with a zero balance. Your product is the vehicle, and the vacation is what people save.One Product, Five Doorways: Write down five real problems your product solves in your buyer's words. Give each one its own destination, a blog post, a podcast episode, a landing page. Five places to rank instead of one.—The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel.Laura offers multiple pathways to work with her:→ Pinterest Growth Strategy App (https://app.pinhacking.com) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes.→ Pinterest Strategy Shop (https://shop.laurarike.com) - Laura’s workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing.→ Pin Hacking Academy (laurarike.com/academy) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support→ Pinterest Organic Management (laurarike.com/pinterest-management-services) - Fully done-for-you organic Pinterest strategy and execution→ Pinterest Ads Management (laurarike.com/promoted-pin-services) - Fully managed paid traffic campaigns through Promoted PinsReady to explore which pathway is right for you?Schedule a PinChat with Laura at laurarike.com/pinchat👉 Lets connect on social:Facebook: https://facebook.com/laurarikePinterest: https://pinterest.com/laurarikeInstagram: https://instagram.com/laurarikeLinkedIn: https://www.linkedin.com/in/laurarike/TikTok: https://www.tiktok.com/@laurarikeSome of Laura’s fav Pinterest tools, resources and more:Spy on your competition with Pin Inspector: https://laurarike.com/inspectorTasty Pins: https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack=Pinterest Scheduler: https://laurarike.com/tailwindGrow your lead list: https://laurarike.com/emailLaura’s list of resources: https://laurarike.com/resources/Grow social followers passively: https://laurarike.com/milotree#pinterestforbusiness #pinterestmarketing #pintereststrategyDISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!
In this solo episode of The Pintastic® Podcast, Laura Rike opens up a free tool sitting inside your Pinterest account that tells you almost to the week when your customers start thinking about the thing you sell. Most people have never clicked it. The core idea: your customer starts searching weeks before they start spending, and Pinterest hands you that gap on a chart. You'll walk away with a three-minute exercise you can run on any product, launch, or season.Key Takeaways:Two Calendars, Six to Eight Weeks Apart: We market on the calendar of the event. Pinterest runs on the calendar of planning. That's a timing problem, and timing you can fix with a calendar instead of a rebrand.Search Trends vs. Shopping Trends: Search trends show people thinking about your category. Shopping trends show who moved to pricing and buying. Publish on the first line, convert on the second.Moments Shows You the Shape: Pinterest's new Moments feature pulls seasonal and cultural events together and shows how interest builds, peaks, and cools. Don't stop at the peak. The cool-off still converts, especially for ads.The Peak Is the Least Useful Number: What you want is where the line leaves the floor, that first lift when it stops being flat. That's the week your customer started planning, and that's your publish date.Run the Walk Back: Name one revenue event, find where its line leaves the floor, then back up two more weeks for buffer. That's your publish date. For launches, give yourself 8 to 12 weeks of runway minimum.—The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel.Laura offers multiple pathways to work with her:→ Pinterest Growth Strategy App (https://app.pinhacking.com) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes.→ Pinterest Strategy Shop (https://shop.laurarike.com) - Laura's workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing.→ Pin Hacking Academy (laurarike.com/academy) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support→ Pinterest Organic Management (laurarike.com/pinterest-management-services) - Fully done-for-you organic Pinterest strategy and execution→ Pinterest Ads Management (laurarike.com/promoted-pin-services) - Fully managed paid traffic campaigns through Promoted PinsReady to explore which pathway is right for you?Schedule a PinChat with Laura at laurarike.com/pinchat👉 Lets connect on social:Facebook: https://facebook.com/laurarikePinterest: https://pinterest.com/laurarikeInstagram: https://instagram.com/laurarikeLinkedIn: https://www.linkedin.com/in/laurarike/TikTok: https://www.tiktok.com/@laurarikeSome of Laura's fav Pinterest tools, resources and more:Spy on your competition with Pin Inspector: https://laurarike.com/inspectorTasty Pins: https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack=Pinterest Scheduler: https://laurarike.com/tailwindGrow your lead list: https://laurarike.com/emailLaura's list of resources: https://laurarike.com/resources/Grow social followers passively: https://laurarike.com/milotree#pinterestforbusiness #pinterestmarketing #pintereststrategyDISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!