Pintastic® Pinterest Podcast

Everybody asks when to publish a holiday pin. Almost nobody asks where it lands. Your best pin from last December is still ranking and still getting saved, and it may point at a page arguing for a year that already ended. Laura covers the half of holiday Pinterest nobody talks about. Key Takeaways:Your Landing Page Is Part of What Pinterest Reads: Two papers from Pinterest's engineers list link-based text alongside pin titles, board names, and engaged searches. Update the page, update the pin's file.Sort by Outbound Clicks: Impressions tell you a pin got shown. An outbound click tells you somebody wanted what was behind it enough to leave Pinterest. Sort last season by that number.Update the Page You Have: For a gift guide or seasonal roundup, keep the old URL. It holds the rankings and saved pins, and a new URL starts at zero on both. If someone searching next November would still be happy to land there, it's evergreen wearing a year by accident.Leave the URL, the Pin, and the Board Alone: Rewrite the slug for the new year and every pin pointing there aims at a 404. An old year in a URL is ugly and harmless. A broken URL is neither.Order of Operations: Take last season's top seven to ten by outbound clicks and group by destination. They'll collapse into three to five pages. Fix the title, meta description, the year in the body copy, and dead products. Then stop.Mentioned: Ep 68: The 28-Day Rule Ep 58: Pinterest Boards —The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel.Laura offers multiple pathways to work with her:→ Pinterest Growth Strategy App (https://app.pinhacking.com⁠) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes.→ Pinterest Strategy Shop (https://shop.laurarike.com⁠) - Laura’s workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing.→ Pin Hacking Academy (⁠laurarike.com/academy⁠) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support→ Pinterest Organic Management (⁠laurarike.com/pinterest-management-services⁠) - Fully done-for-you organic Pinterest strategy and execution→ Pinterest Ads Management (⁠laurarike.com/promoted-pin-services⁠) - Fully managed paid traffic campaigns through Promoted PinsReady to explore which pathway is right for you?Schedule a PinChat with Laura at ⁠laurarike.com/pinchat👉 Lets connect on social:Facebook: https://facebook.com/laurarikePinterest: https://pinterest.com/laurarikeInstagram: https://instagram.com/laurarikeLinkedIn: https://www.linkedin.com/in/laurarike/TikTok: https://www.tiktok.com/@laurarikeSome of Laura’s fav Pinterest tools, resources and more:Spy on your competition with Pin Inspector: https://laurarike.com/inspectorTasty Pins: https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack=Pinterest Scheduler: https://laurarike.com/tailwindGrow your lead list: https://laurarike.com/emailLaura’s list of resources: https://laurarike.com/resources/Grow social followers passively: https://laurarike.com/milotree#pinterestforbusiness #pinterestmarketing #pintereststrategyDISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!

You have a pin that used to bring 40,000 monthly views. Now it brings 400. You didn't break anything. Old pins with years of engagement kept outranking newer, more relevant ones, so Pinterest built a system called Pin Equalizer to fix it. Laura Rike breaks down the 28-day audition every new pin now gets, and why your 2022 winner isn't coming back on its own. Key Takeaways:Your New Pin Gets an Automatic Audition: Pinterest built separate indexes for fresh content and guaranteed fresh candidates enter ranking every time. No fixed percentage of slots is reserved, so making the stage still comes down to ranking.The Model Stopped Reading the Scoreboard: During training, Pinterest randomly hides a pin's engagement history from the model. It has to guess from the image, text, relevance, and intent, so your design and copy carry more weight than they did three years ago.Relevance Gates Your Head Start: Fresh pins get a confidence bonus, and on search it gets multiplied by the relevance score. A clever title multiplies your head start by a small number. Say the thing the person typed.28 Days Is the Whole Window: A pin graduates when it earns enough positive engagement inside 28 days, and pins that burn through the budget get retired. Nothing in the paper describes a way back in, so repinning an old winner does nothing.The Fix Is a Fresh Pin for That URL: Recreate what worked rather than recycling the pin. Your account's track record seeds Pinterest's guess before the new pin earns a single impression.Mentioned: Ep 67: Why Pinterest Rates Most Pins a 3 Out of 5Rock Stars (organic Pinterest course): https://laurarike.com/rockstars —The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel.Laura offers multiple pathways to work with her:→ Pinterest Growth Strategy App (https://app.pinhacking.com⁠) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes.→ Pinterest Strategy Shop (https://shop.laurarike.com⁠) - Laura’s workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing.→ Pin Hacking Academy (⁠laurarike.com/academy⁠) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support→ Pinterest Organic Management (⁠laurarike.com/pinterest-management-services⁠) - Fully done-for-you organic Pinterest strategy and execution→ Pinterest Ads Management (⁠laurarike.com/promoted-pin-services⁠) - Fully managed paid traffic campaigns through Promoted PinsReady to explore which pathway is right for you?Schedule a PinChat with Laura at ⁠laurarike.com/pinchat👉 Lets connect on social:Facebook: https://facebook.com/laurarikePinterest: https://pinterest.com/laurarikeInstagram: https://instagram.com/laurarikeLinkedIn: https://www.linkedin.com/in/laurarike/TikTok: https://www.tiktok.com/@laurarikeSome of Laura’s fav Pinterest tools, resources and more:Spy on your competition with Pin Inspector: https://laurarike.com/inspectorTasty Pins: https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack=Pinterest Scheduler: https://laurarike.com/tailwindGrow your lead list: https://laurarike.com/emailLaura’s list of resources: https://laurarike.com/resources/Grow social followers passively: https://laurarike.com/milotree#pinterestforbusiness #pinterestmarketing #pintereststrategyDISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!

Pinterest's search engineers published a paper with one line worth reading twice: what people click and save doesn't always tell them whether the result was relevant. Laura breaks down the grading system built because of it, why most pins sit at a 3, and four fixes. Then she hands you a red pen. Key Takeaways:Engagement Isn't Relevance: People save a hundred things for a hundred reasons. Pinterest's own paper says that doesn't tell them whether your pin answered the search.Your Board Names Get Read: The boards a pin sits on, yours and other people's, are part of how it's graded. A pin on "Weeknight Dinners" arrives with an answer attached. One on "Later" brings none.First Searches Stick: The searches a pin earns early clicks from follow it forward, so traction from the wrong one sticks.Most Pins Sit at a 3: The scale runs 1 to 5, and the middle means "sort of about it." Every extra thing a pin covers drags it there, so one pin aimed at one search wins.Relevance, Intent, and Outcome: Keywords alone stopped being enough. Ask your image whether it proves your title, the searcher's intent, and the outcome they came for. "Freezer meals for new parents" over a stock kitchen photo is a 3. Over labeled containers in a freezer, a 5.Mentioned:Ep 45: Pin Design 2026: Your Pins Don't Need to Be Beautiful. They Need to Be Clear Ep 59: How to Design Pins Pinterest Can Actually Read Rock Stars organic course DM Laura the word "audit" on Instagram: https://instagram.com/laurarikeRock Stars (organic Pinterest course): https://laurarike.com/rockstars —The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel.Laura offers multiple pathways to work with her:→ Pinterest Growth Strategy App (https://app.pinhacking.com⁠) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes.→ Pinterest Strategy Shop (https://shop.laurarike.com⁠) - Laura’s workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing.→ Pin Hacking Academy (⁠laurarike.com/academy⁠) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support→ Pinterest Organic Management (⁠laurarike.com/pinterest-management-services⁠) - Fully done-for-you organic Pinterest strategy and execution→ Pinterest Ads Management (⁠laurarike.com/promoted-pin-services⁠) - Fully managed paid traffic campaigns through Promoted PinsReady to explore which pathway is right for you?Schedule a PinChat with Laura at ⁠laurarike.com/pinchat👉 Lets connect on social:Facebook: https://facebook.com/laurarikePinterest: https://pinterest.com/laurarikeInstagram: https://instagram.com/laurarikeLinkedIn: https://www.linkedin.com/in/laurarike/TikTok: https://www.tiktok.com/@laurarikeSome of Laura’s fav Pinterest tools, resources and more:Spy on your competition with Pin Inspector: https://laurarike.com/inspectorTasty Pins: https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack=Pinterest Scheduler: https://laurarike.com/tailwindGrow your lead list: https://laurarike.com/emailLaura’s list of resources: https://laurarike.com/resources/Grow social followers passively: https://laurarike.com/milotree#pinterestforbusiness #pinterestmarketing #pintereststrategyDISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!

Note: This episode is a previously recorded training session from Laura's archives, re-shared here while she's out. Laura returns with brand new episodes on September 10.  In this episode of The Pintastic® Podcast, Laura Rike breaks down every pin type and when to reach for each one. She covers what happened to idea pins, the scheduler setting working against you, and how one piece of content becomes several pins across several formats. Key Takeaways:Idea Pins Moved to Ads Only: Pinterest pulled idea pins as an organic format. If your scheduler offers a "simplified pin" checkbox, uncheck it. That's the old idea pin format, and Pinterest classifies it differently than a standard pin.Standard Image Pins Carry Your Click-Throughs: Users are conditioned to see a standard pin and tap through. Reach for these when you want traffic heading to leads and sales.Video Pins Win on Visibility: Moving pins, audio waveforms, slideshows, and faceless videos all count. The click-through button moves by device, so pair video with standard pins.Yes, You Can Pin the Same Content More Than Once: One podcast episode becomes a static pin for the blog post, a video pin from a clip, and a moving pin with the audio. Each cycles to multiple relevant boards.Match the Pin Type to the Funnel Stage: Awareness content works with video and standard pins together. Consideration content does better with standard pins that send people straight to the signup.Sizes and Other Formats: Stick with the 2:3 vertical ratio, roughly 1000 x 1500 pixels. Rich pins sync live details from your site like pricing and cook time. Product pins pull from a connected Shopify catalog.—The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel.Laura offers multiple pathways to work with her:→ Pinterest Growth Strategy App (https://app.pinhacking.com⁠) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes.→ Pinterest Strategy Shop (https://shop.laurarike.com⁠) - Laura’s workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing.→ Pin Hacking Academy (⁠laurarike.com/academy⁠) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support→ Pinterest Organic Management (⁠laurarike.com/pinterest-management-services⁠) - Fully done-for-you organic Pinterest strategy and execution→ Pinterest Ads Management (⁠laurarike.com/promoted-pin-services⁠) - Fully managed paid traffic campaigns through Promoted PinsReady to explore which pathway is right for you?Schedule a PinChat with Laura at ⁠laurarike.com/pinchat👉 Lets connect on social:Facebook: https://facebook.com/laurarikePinterest: https://pinterest.com/laurarikeInstagram: https://instagram.com/laurarikeLinkedIn: https://www.linkedin.com/in/laurarike/TikTok: https://www.tiktok.com/@laurarikeSome of Laura’s fav Pinterest tools, resources and more:Spy on your competition with Pin Inspector: https://laurarike.com/inspectorTasty Pins: https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack=Pinterest Scheduler: https://laurarike.com/tailwindGrow your lead list: https://laurarike.com/emailLaura’s list of resources: https://laurarike.com/resources/Grow social followers passively: https://laurarike.com/milotree#pinterestforbusiness #pinterestmarketing #pintereststrategyDISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!

Note: This episode is a previously recorded training session from Laura's archives, re-shared here while she's out this week. In this episode of The Pintastic® Podcast, Laura Rike walks through what belongs in your pin title, what belongs on the pin image, and how the two work together. Your title tells Pinterest how to rank you and tells a human whether to stop scrolling, and most people write for only one of them. Here are her five rules for clear, optimized pin titles. Key Takeaways:Include Keywords, and Stop There: One to two keywords, used once in the title and once in the description. Keyword stuffing behaves the same way it does on a blog, and repeating a phrase over and over keeps your content from ranking higher.The First 30 Characters Carry the Weight: Titles run up to 100 characters, with about 40 as a working minimum. Pinterest displays roughly the first 30 in search, so lead with the part that has to land and keep it from getting cut off mid-thought.Give Each Pin Its Own Words: When your image text, title, and description all say the same thing, your content competes with itself. Write something unique for each pin. Pinterest reads the text on your graphic too, so those words count.Skip the Salesy Words: Tailwind has reported that including "click" in a title can limit your reach, though Pinterest hasn't confirmed it directly. Reach for emotion instead. Numbers and lists work well, like "5 things you should never do if..."Write Title Case for Humans, Keywords for Pinterest: Title case makes your pins look structured and draws the eye. Keywords tell Pinterest how to classify you. Both get served in one line of text.—The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel.Laura offers multiple pathways to work with her:→ Pinterest Growth Strategy App (https://app.pinhacking.com⁠) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes.→ Pinterest Strategy Shop (https://shop.laurarike.com⁠) - Laura’s workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing.→ Pin Hacking Academy (⁠laurarike.com/academy⁠) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support→ Pinterest Organic Management (⁠laurarike.com/pinterest-management-services⁠) - Fully done-for-you organic Pinterest strategy and execution→ Pinterest Ads Management (⁠laurarike.com/promoted-pin-services⁠) - Fully managed paid traffic campaigns through Promoted PinsReady to explore which pathway is right for you?Schedule a PinChat with Laura at ⁠laurarike.com/pinchat👉 Lets connect on social:Facebook: https://facebook.com/laurarikePinterest: https://pinterest.com/laurarikeInstagram: https://instagram.com/laurarikeLinkedIn: https://www.linkedin.com/in/laurarike/TikTok: https://www.tiktok.com/@laurarikeSome of Laura’s fav Pinterest tools, resources and more:Spy on your competition with Pin Inspector: https://laurarike.com/inspectorTasty Pins: https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack=Pinterest Scheduler: https://laurarike.com/tailwindGrow your lead list: https://laurarike.com/emailLaura’s list of resources: https://laurarike.com/resources/Grow social followers passively: https://laurarike.com/milotree#pinterestforbusiness #pinterestmarketing #pintereststrategyDISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!