According to new McKinsey research, E-commerce has become the most popular route to market for B2B companies as of February 2021- but digital ramp up, and omnichannel growth, is not without its pain points… Check out this episode of “Pivot Presents” to hear what Thais Souza- Marketing Director at AkzoNobel - has to share on ‘How Digital Transformation Is Evolving For B2B Organisations’.
The traditional Marketing Funnel was developed back in 1898. However, given the proliferation of touchpoints impacting trigger moments- coupled with significantly more informed consumers- is the AIDA framework still sufficient to help Marketers influence customer decision making; or is it time to adopt a new, more pragmatic, approach? Check out this episode of “Pivot Presents” to hear what James Hankins- founder and consultant strategist at Vizer Consulting and creator of the ‘Share of Search’ analysis tool- has to share on his new customer decision-making model “The Hankins’ Hexagon”...
According to Mckinsey Global Institute, data-driven organisations are 23 times more likely to acquire customers, 6 times as likely to retain customers and 19 times more likely to be profitable; but are you aware of the inherent bias in your data - and how behavioural science can help you avoid this bias impacting the data driven decisions you take and the algorithms and predictive models you build for your business? Check out this episode of “Pivot Presents” series to hear what Richard Chataway- Author of 'The Behaviour Business' and CEO at BVA Nudge Unit UK - has to share on this fascinating and emerging topic.
Are you prepared to pivot your marketing strategy this year? With third-party cookies off the table from 2022, businesses – and marketing departments- will have to adapt. Does your team truly understand the implications of the upcoming changes; and have a plan in place to progress …?
Inside this episode, we go into:How COVID accelerates digital transformation (00:49)The big shift in business models happening all over the world (04:51)How cultural transformation impacts digital and technical transformation (06:37)How Uber changed their marketing messaging during COVID (08:55)2 companies that have pulled of impressive pivots (14:57)