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Welcome to Pivot or Die where we discuss why some brand pivots succeed and others flop harder than Joker 2 (if you haven’t heard of it, case and point). We sit down with bold entrepreneurs for real, unfiltered convos about why they decided to pivot instead of die and what the heck they did to survive and thrive. Hosted by your founder and comedian, Rebecca, you know you’ll learn something while laughing like a weirdo in a public place.
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34 Episodes
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Betterhelp is an online platform that promises cheaper, more accessible therapy online. Sounds like a godsend, right? You may have heard your favorite podcaster promoting them or maybe even seen one of their ads on YouTube. They seem to be everywhere, but lately it's not for a great reason. Betterhelp is in a lot of trouble. What's behind this rapid market capture and now rapid falling reputation? How did better help go from being the Robin Hood of therapy, democratizing access to mental heal...
Have you ever been in this position as an agency owner? You hit your solid revenue goal, landed great clients and yet, what is left of the profit is... disappointing to say the least. Sometimes GROWTH means LESS profit. Growth at any cost is, at many times, UNSUSTAINABLE. Sometimes DESCALING is the key to profit. Today's episode features Angela Arnold, CEO of Arnold Marketing about the radical changes she made to her agency to increase her profit margin from 1% to 22.5% margin in 1 year. ...
How Walmart's 'Wirkin' dupe became more coveted than an actual real Hermes Birkin. This points to a growing downward trend in the value of luxury fashion brands. In today's video, I discuss the downfall of Hermes and what brand pivots I would advise to get Gen Z on board with buying $10k bags again! 0:00 - 3:19 The only 2 ways you can buy a birkin bag (How to get a Birkin) 3:19 - The Rise of the Birkin (Jane Birkin's vision) 4:17 - The Rise of the ‘Wirkin’ (Walmart's Viral Birkin Dupe) 6:...
Emily Binder teaches us 5 steps to harness your feminine energy and hit your biggest revenue year yet! Want to start attracting your dream clients? Work with us www.pivotandpilot.com 0:00 - 1:55 Step #1: Pricing 1:55 - 10:00 Step #2: Masculine and Feminine in Business 10:00 - 14:10 Step #3: The problem with your voice 14:10 - 20:01 Step #4: Why you aren't respected 20:01 - 30"03 Step #5: The best way to work with men
Victoria's Secret is an American lingerie, clothing, and beauty retailer that aims to help women feel sexy. It once dominated the lingerie industry and even became one of the most popular brands in the world. So, where did this all go wrong? There were several events that contributed to Victoria’s Secret’s downfall, such as missing out on major fashion trends, quality complaints, and its numerous controversies. But, it has recently opted for new marketing strategies to help pivot their brand....
Watch this episode on Youtube too! What is a marketing funnel and how can it help you reach your business goals and convert leads into clients? A marketing funnel is a process that breaks down the path a potential customer takes from discovering your brand to making a purchase, with the ultimate goal of converting them into loyal customers. I'll be breaking down the different stages of a marketing funnel, including awareness (Lead Generation), consideration (Lead Nurture), and de...
Watch this episode on YouTube too! We sit down with Graydon Moffat of Graydon Skincare and learn how to navigate anxiety and spirituality as a mother, cook, yoga instructor and entrepreneur; To just name the few of many roles and titles Graydon has been throughout the years. We speak about the power of manifesting, how competitive the beauty/ fashion industry is and how it’s constantly shifting, the art of surrendering, new products and how to turn your struggles into your superpower. T...
Watch this episode on Youtube too! We sit down with multifaceted entrepreneur Mike Fata to consult what investors want to see before providing capital for brands. We talk to Mike about wellness and mental health in business and why it is a top priority when looking to expand his portfolio as well as other “must-haves”, such as bootstrapping your business and understanding your brand’s ‘why’. Mike gives us an inspiring look at his entrepreneurial journey from square one to “Mid-Day squar...
Betterhelp is an online platform that promises cheaper, more accessible therapy online. Sounds like a godsend, right? You may have heard your favorite podcaster promoting them or maybe even seen one of their ads on YouTube. They seem to be everywhere, but lately it's not for a great reason. Betterhelp is in a lot of trouble. What's behind this rapid market capture and now rapid falling reputation? How did better help go from being the Robin Hood of therapy, democratizing access to mental heal...
Watch this episode on Youtube too! Welcome to Pivot or Die! We’ve PIVOTED and re-branded! In turbulent economic times and Tiktok-paced changes and trends, brands must ‘Pivot or Die’ to stay relevant. With our podcast 2.0 launch, we are getting back to our roots and diving deep into brand positioning and how your business can PIVOT to adapt and thrive. We'll continue interviewing inspiring entrepreneurs as well as auditing major brands that have pivoted successfully, brands that ha...
Watch this episode on Youtube too! Rebecca Rochon, one of the founders of Pivot & Pilot Creative sits down with David Jacobowitz, one of the founders of Nebula Snacks. Together they talk about how to get comfortable being uncomfortable, roadblocks that might happen in entrepreneurship, why Nebula Snacks was created in the first place, sugar and sugar alternatives. PLUS new flavors and sizes in the works for Nebula Snacks! Pivot & Pilot Creative creates iconic brands and epic pac...
From Hailey Bieber to DJ Khaled - why is every celebrity starting a skincare line? 2020 was all about celebrity makeup lines/brands and now 2022 seems to be the reign of the celeb-backed skincare products. In this episode we discuss why this trend is happening and what products are authentic and which are a cash grab. CPG Unwrapped is the leading podcast for Entrepreneurs and Creators who have product-based businesses. We help CPG entrepreneurs to grow authentically and build their busi...
Wondering what the @#$%&! A Lifestyle Brand is?! Your favorite brand just might be one! From Nike to Lululemon, and even special guest Erica Rankin’s cookie dough brand! We dive deep into the world of lifestyle brands. We talk about market differentiators, why people relate to people and not just products, the audience you’re trying to tap into and Erica joins us to talk about her cookie dough brand, Brodough! Available on YOUTUBE too!
Watch this episode on Youtube too! In this episode, we talk to Suzie Yorke of GoodFats and now her new brand, Better Chocolate bars! Suzie is an entrepreneurial powerhouse who made $100 Million In Revenue in 3 Years with her CPG business ‘Love Good Fats’ that she started at the age of 50 all while raising a family as a single mom. 5 years later, she is now engaged to a wonderful partner and starting her second brand as one of the OG CPG influencers in Canada. We talk about her brand, packagin...
CPG Brands Listen Up! Zachary DeAngelo, CEO & Co-Founder of Rodeo CPG joins us on our podcast and discusses what you need to do to scale your product based business, even in a Recession. If you have a CPG brand you are going to want to listen to this episode.
Watch this episode on Youtube too! Featured guest Mark Wonderlin, founder of Mosaic Media films in Austin Texas, is a specialist in Video Marketing for Lead Generation. He helps Texas-based businesses achieve fantastic ROIs on their video campaigns. He shares the best practices for lead generating video ads and the key mistakes to avoid in 2022. Pivot & Pilot Creative creates iconic brands and epic packaging design. We are a boutique design agency based in Vancouver, Can...
Entrepreneurship can be isolating, and not for the reasons you think. As you become more successful, not every person in your network will cheer you on. It’s the harsh reality. Erica Rankin, founder of healthy, edible cookie dough brand “BroDough” gets real with us about how her network has changed when she started and scaled her CPG product line. She talks about starting a business in a pandemic, getting hit on in business settings, and building an authentic following on LinkedIn and T...
Watch this episode on Youtube too! Pivot & Pilot Creative creates iconic brands and epic packaging design. NFTs and the Creator Economy: What Brands Need to Know to Prepare for Web 3. Our client and friend, Vinod Varma is the founder of Creator.co, an innovative platform that connects brands and creators to make influencer marketing easy. NFTs are commonly known as digital art pieces, but they can and will be used by Brands and Creators as we move towards Web3. Th...
Staying motivated as an entrepreneur is challenging, especially when times are tough. Learn how to hack your mindset and how to stay focused in stressful times. If you doubt yourself, find yourself getting off track, getting overly emotional or attached to outcomes, there are ways to hack your brain to avoid thought patterns that hold you back from rocking your business! I’ll show you how to make action-focused goals over outcome-focused goals, fall in love with failure, how to be more produc...
Why we’re breaking up with #GirlBoss. Ada Slivinski, CEO of Jam PR, sits down with Rebecca Rochon to expose the truth behind girl boss culture. They talk about how focusing on being a female in business can sometimes lead to a victim mindset can hold back women from putting in work to learn and grow. Full episode is now streaming on all platforms.
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