Pixel and Pop

#rapha #branding #design On this episode of pixel and pop, we share our passion for cycling and discuss how companies like Rapha and Nike have used impeccable storytelling and branding to become synonymous with excellence. They are the gold standard and we’re emotionally invested.  0:00 Intro 1:35 Strava or it didn't happen 3:02 Specialized Brand Security 5:45 Bike tech 8:29 Climbing the Alps 9:57 Crashing on the Alps 13:05 Touring the city 14:12 Coffee 15:55 Rapha 21:56 Storytelling 28:17 More than the brand 32:31 Doing it at scale 35:58 Wealthsimple 40:05 Timing is everything 45:04 Brand blinders 48:11 AirBnb building trust 53:11 Emotional resonance 55:01 Creating emotional moments 57:56 Nike 1:07:42 Perception management 1:10:40 Employer brand 1:13:22 Getting started with branding

#design #business #agency Join Andrew and Paul on pixel and pop as they discuss how outcomes can help all stakeholders stay focused and aligned on a project, help teams get to solutions faster and help customers achieve their goals.   Mentioned in this episode: Measure What Matters: https://www.whatmatters.com/ The business value of designer: :http://tiny.cc/xlz5tz The design maturity model: http://tiny.cc/3mz5tz Start With Why: http://tiny.cc/8mz5tz 2bobs: https://2bobs.com/ Chris Do: https://thefutur.com/team/chris-do V2MOM: http://tiny.cc/emz5tz Radical Focus: http://tiny.cc/fmz5tz  You can also listen everywhere you find your favourite podcasts such as Apple Podcasts, Spotify, Google Podcasts, Breaker, Castbox, Overcast, etc.   Spotify: http://tiny.cc/gkz5tz Apple Podcasts: http://tiny.cc/ekz5tz Website: http://www.pixelandpop.com

Join Andrew and Paul as they kick off the first season of Pixel and Pop by sharing some of their origin stories. Authentic, inquisitive, and raw conversations about the business and craft of design.