DiscoverPodcast Ninja: Podcasting Strategy & Development
Podcast Ninja: Podcasting Strategy & Development

Podcast Ninja: Podcasting Strategy & Development

Author: Anthony R

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Through interviews with the most successful podcasters in the game, this show will uncover the best podcasting strategies that you can apply to your show.

We cover all aspects of podcasting in a simplified and entertaining way. Topics include SEO, monetization, affiliate marketing, recording equipment, interview techniques, engineering, hosting, and even how to start your own podcast from zero to launch.
18 Episodes
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PN18: Seth Feingersh on Gary Vaynerchuk's Podcast & Live Streaming Setup
Seth Feingersh produces Gary’s podcast The GaryVee Audio Experience, as well as his Alexa skill, GaryVee 365, and other projects within the VaynerX world. During the show, you get a detailed description of Gary Vaynerchuk’s podcast and livestreaming setup. Find out what he uses and why he uses it.   Discussed Links: Garyvee's podcast & livestreaming setup Twitter Facebook Imsethfeingersh.com Daymond John, DJ Clue & Joe Anderson- Brown Paper Bags Ep 2 Introducing #podSessions My Podcasting Gear: Shure SM58-LC Cardioid Dynamic Vocal Microphone Shure Foam Windscreen Focusrite Scarlett 2i2 XLR Cable Time Stamps: 00:23 - How Seth got to work for Gary Vaynerchuk 02:41 - Gary’s starting podcasting gear 03:49 - Microphones & the Audio interface 05:08 - Gain and cloudlifters with the SM7b 06:06 - XLR cables & boom mic arms 08:48 - Macbook, DSLRs, and Black Magic 09:33 - Recording with OBS and thunderbolt 12:28 - Wearing headphones recording 13:29 - Budget podcasting gear 15:00 - Zoom portable mic 16:07 - Mistakes to learn from 18:43 - Adobe Creative Cloud, Adobe Audition Software 20:43 - Editing style & social media sharing Must-Have Resources! FREE Podcast Launch Checklist: Launch your podcast in 21 simple steps! Podcast Ninja Dojo: Join our community of podcasters from around the world! Hire a Podcast Ninja: Save time and outsource your podcast!     NOTE: If you purchase an item using my Amazon link, it provides me a small referral fee.
PN17: John Lee Dumas on Making $200k a Month from Podcasting
John Lee Dumas is the host of Entrepreneurs on Fire. During the show, John will share how he generates over $200,000 a month from his podcast. He’ll talk about podcast monetization strategy, audience engagement, and the most important lesson learned. Find out what it takes to have one of the top-ranked Podcast. "I had a company reach out to me about 6 months in called The Midroll. So I went from zero to over 5 figures a month in sponsorship revenue from that one conversation." @johnleedumas Discussed Links: EOfire.com - JLD's website Entrepreneurs On Fire: Our First 365 Days Income Report Themidroll.com - The world's largest podcast advertising network Podcastninja.net - Outsource your podcast! My Podcasting Gear: Shure SM58-LC Cardioid Dynamic Vocal Microphone Shure Foam Windscreen Focusrite Scarlett 2i2 XLR Cable Time Stamps: 02:12 - Why JLD invested over $10k into launching his podcast 03:11 - Is running a successful podcast overwhelming? 03:43 - How to get sponsorships early 06:18 - Getting downloads in the first 3 months 06:56 - Paid advertisements and marketing dollars 07:37 - Biggest lesson learned 09:12 - The best way to monetize your show 12:36 - How to get others to share your episodes 15:45 - Listen to this before you cancel your Podcast Must-Have Resources! FREE Podcast Launch Checklist: Launch your podcast in 21 simple steps! Podcast Ninja Dojo: Join our community of podcasters from around the world! Hire a Podcast Ninja: Save time and outsource your podcast! NOTE: If you purchase an item using my Amazon link, it provides me a small referral fee.
PN16: Jason Cabassi - How to Start or Join a Podcast Network
Jason Cabassi is the host of The Walking Dead ‘Cast. During the show, Jason will provide the framework for starting your own podcast network. You’ll learn what you must look for when joining another network. Listen to the end to find out how Podcastica’s shows get paid.   Subscribe to Podcast Ninja! iTunes Stitcher Googleplay      PN16 Show Notes Links: Podcastica.com The Walking Dead ‘Cast Patreon EarWolf Podcast Network Facebook Page   Discussed: PN14: Shawn Henninger – Podcast Co-Host Tips, Bromance, and Stranger Things Midroll — The world's largest podcast advertising network Fracture | Glass Photos    My Podcasting Gear: Shure SM58-LC Cardioid Dynamic Vocal Microphone Shure Foam Windscreen Focusrite Scarlett 2i2   Hire a Podcast Ninja!    Time Stamps: 01:52 - Zombie Sounds 03:24 - Making your TV inspired podcast stand out 04:54 - What to do during the offseason of the show? 06:26 - Should you join or start a podcast network? 08:55 - Creating a theme and website 10:11 - The purpose of a podcast network 11:24 - Community engagement 12:20 - Scouting for creative talent 14:13 - Restricting the content 17:26 - Podcast network rules 19:11 - Sponsorships, Patreon & monetization techniques 25:07 - Reading sponsorship ads and being authentic 27:11 - How to get on Podcastica 28:18 - Starting a podcast network 30:57 - Knowing when to end a podcast 32:19 - Building followers and growing listeners   Must-Have Resources! 1. FREE Podcast Launch Checklist: Launch your podcast in 21 simple steps! 2. Podcast Ninja Dojo: Join our community of podcasters from around the world! 3. Hire a Podcast Ninja: Save time and outsource your podcast!   Subscribe to Podcast Ninja! iTunes Stitcher Googleplay    NOTE: If you purchase an item using my Amazon link, it provides me a small referral fee.
PN15: Todd Nevins - Austin Podcast Community + FREE Podcast Studio in ATX
Todd Nevins is the host of The Go Hunt Life Podcast. During the show, Todd will talk about the FREE podcast studio in Austin Texas that is bringing the podcast community together. He’ll talk about his journey through the podcast game and what lessons he has learned. You’ll find out what equipment is used and how to book your studio time. Listen to the end to gain insight around the methods Todd uses to monetize his podcast. Subscribe to Podcast Ninja!      PN15 Show Notes: Links: Gohuntlife.com Austin Podcast Facebook community Startupstudioshow.com CLICKPlacement.com   Todd’s Podcasting Gear: Samsun 2QU Zoom H5   Discussed: Podcasting: Zero to Launch on Apple Podcasts in 30 Days (Promo code: Podcastninja) E043 From Homeless in New York to Global Podcast Ninja in Thailand – Anthony Rigogliosi Galvanize- Coworking       My Podcasting Gear: Shure SM58-LC Cardioid Dynamic Vocal Microphone Shure Foam Windscreen Focusrite Scarlett 2i2     Time Stamps: 02:10 - Austin Texas community 07:28 - Connecting to other local groups 10:31 - Podcasting seminar 12:51 - Podcast production course 15:46 - Lewis Howes Podcast Course 16:50 - Starting a podcast 19:26 - Making changes to your podcast 22:13 - Podcast equipment 23:53 - Austin's FREE Podcast Studio 27:33 - Is it REALLY FREE? 28:59 - Wait, so it’s free FREE? 30:48 - Why is it FREE? 31:54 - Is it too busy to schedule time? 33:40 - Local studio competition 34:59 - How long will the promotion last? 36:13 - Pulling the ripcord from Austin Texas 39:17 - How Todd earns money online 44:26 - Monetizing the podcast 47:22 - Travel podcasting equipment and scheduling interviews   Must-Have Resources! FREE Podcast Launch Checklist: Launch your podcast in 21 simple steps! Podcast Ninja Dojo: Join our community of podcasters from around the world! Hire a Podcast Ninja: Save time and outsource your podcast!   Subscribe to Podcast Ninja:    NOTE: If you purchase an item using my Amazon link, it provides me a small referral fee.
PN13: Jonathan Oakes - Build an Engaged Podcast Audience and Profitable Patreon
Jonathan Oakes is the host of Trivial Warfare. During the show, you'll learn how to build a massively engaged community that will support your hard work on Patreon. Gain insight to key marketing technique and long-term revenue strategy. Listen to the very end if you want to learn how to find pub quiz trivia games in your local area. Click below to subscribe for new episodes: Podcastninja.net/13   PN13 Show Notes: Jonathan's Links: Trivialwarfare.com Patreon.com/TWA Facebook.com/groups/TrivialWarfareArmy Pubquizindex.com   My Podcasting Gear: Shure SM58-LC Cardioid Dynamic Vocal Microphone Shure Foam Windscreen Focusrite Scarlett 2i2   Hire a Podcast Ninja   Time Stamps: 01:31 - Recording longer episodes 02:37 - Show preparation and questions 04:39 - How Trivial Warfare started 10:52 - Building an engaging community 21:51 - Marketing & promoting your show 31:13 - Starting an LLC business venture 34:37 - Monetizing your podcast with Patreon 38:52 - TWA t-shirt promotion 39:30 - Advertising and sponsorships 41:38 - Libsyn’s stats & download adjustment 43:47 - Running a proper ad 45:39 - Long term revenue strategy with Patreon 51:51 - Local pub quiz games 57:13 - Find the pub quiz games in your local area 1:04:10 - Live shows, editing, and production 1:06:42 - Is the work worth the effect?   Enjoy this episode? Share it with friends!   NOTE: If you purchase an item using my Amazon link, it provides me a small referral fee.  
PN12: Garrett Petersen on Zencastr, Cast, Ringr & Piezo Double Enders
Garrett Petersen is the host of Economics Detective Radio and a Ph.D. candidate in the economics department at Simon Fraser University. During the episode, Garrett will compare double ender’s like Zencastr, Cast, and Ringr so you can better record your interviews remotely with confidence. You’ll learn about some core features and packages of each and which he chose and why. I will also share my experience using Piezo and Zencastr. Click below to subscribe for new episodes: Podcastninja.net/12   PN12 Show Notes: Garrett's Links: Economicsdetective.com Economics Detective Radio @GarrettPetersen   Discussed: A Podcasting Revolution: Cast, Ringr, and Zencastr - Garrett’s double-ender breakdown   Cast Zencastr Ringr Peizo   Garrett’s Podcasting Gear: Zoom H4N PRO Digital Multitrack Recorder Audio-Technica ATR2100-USB Cardioid Dynamic USB/XLR Microphone   My Podcasting Gear: Shure SM58-LC Cardioid Dynamic Vocal Microphone Shure Foam Windscreen Focusrite Scarlett 2i2   Time Stamps: 02:25 - Criteria to choose with double ender 04:38 - Zecastr Beta 05:55 - Cast features and packages 07:43 - Zencaster packages 08:22 - Cost of Ringr and mobile compatibility 11:22 - Mac or PC compatible software 12:03 - Why I love the Piezo software 13:07 - Uploading to the cloud 14:22 - Zencastr recording issues 15:06 - Conference calling 16:31 - Is local recording the best option   Enjoy this episode? Share it with friends!   NOTE: If you purchase an item using my Amazon link, it provides me a small referral fee.
PN11: How Drew Ackerman Built a Top Ranked Podcast with 50M+ Downloads
Drew Ackerman is the host of Sleep With Me Podcast. During the episode, Drew will share how he turned his passion into a successful podcast that reaches millions around the world. Learn how you can grow your audience, engage with your listeners, and profitably monetize your show. Listen to the end to find out how to get friends, family, and strangers to tune in. Click below to subscribe for new episodes: Podcastninja.net/11   PN11 Show Notes: Drew’s Links: Sleep With Me Podcast @dearestscooter Patreon   Discussed: My Brother, My Brother And Me Doughboys The Premed Years   My Podcasting Gear: Shure SM58-LC Cardioid Dynamic Vocal Microphone Shure Foam Windscreen Focusrite Scarlett 2i2 Time Stamps: What inspired Drew Ackerman to start his podcast – 02:13 Podcast episode preparation – 04:23 Was the show popular at first? – 05:40 Marketing and sharing the podcast – 07:03 Engaging with your audience – 09:39 How long does it take to create one episode? – 11:33 Dealing with negative feedback – 13:21 Overcoming the fear to launch your podcast – 16:59 Becoming a full-time podcaster – 19:39 Finding sponsorships and affiliates for your podcast – 22:17 Patreon support & growth  – 24:59 Long-term revenue earning strategy – 26:59 Selecting your niche and competition – 30:33 Are your thinking about stopping your podcast? – 33:12 Getting your family and friends to listen to your show – 35:53 Advertising your podcast to strangers – 38:05   Enjoy this episode? Share it with friends!   NOTE: If you purchase an item using my Amazon link, it provides me a small referral fee.  
PN10: Todd Cochrane - Podcast Advertising and Analyzing Statistics
Todd Cochrane is the CEO of Rawvoice/ Blubrry and the host of Geek News Central Podcast. He is the founder of the People’s Choice Podcast Awards and wrote the first book on podcasting. During the episode, Todd will explain how your downloads are calculated, what stats you should analyze, and how to adjust to the demographic of your listeners. Learn ways a small niche show can find podcast advertising deals and even get started with affiliate commissions. Listen to the end for ways you can strategically pitch advertisements during your show. Listen to PN 9 on iTunes.     PN10 Show Notes: Todd's Links: Todd@blubrry.com Create.blubrry.com Geeknewscentral.com Rawvoice.com   Discussed: Godaddy.com   My Podcasting Gear: Shure SM58-LC Cardioid Dynamic Vocal Microphone Shure Foam Windscreen Focusrite Scarlett 2i2 > Hire A Podcast Ninja    Time Stamps: Starting Rawvoice and Blubrry partnership - 01:22 Importance of tracking statistics accurately - 04:16 Downloads on shared IP addresses - 08:24 The global standard of calculating statistics - 11:25 What stats should you analyze? - 15:28 Android vs. Apple listeners - 19:35 Increasing your downloads - 23:49 When should you set up an ad deal? - 29:13 How small niche shows find podcast advertising deals - 34:37 Getting started with affiliate commissions - 43:36 Strategically pitching advertisements during the show - 47:25   Enjoy this episode? Share it with friends!   NOTE: If you purchase an item using my Amazon link, it provides me a small referral fee.
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