Podcast Playbook

We want our podcast to be more than free content, so in this episode we explore how to design conversations that guide listeners toward the transformation we offer by shifting from pitching to positioning, using stories that connect, creating micro-offers that build trust, inviting guests who expand our ecosystem, and keeping one clear call to action so every episode feels like a natural next step that reinforces our message and deepens the relationship.Key Highlights:How to shift from pitching to positioning so your offer feels like the logical next step. A simple process to reverse-engineer topics from your core offer and transformation. Why stories persuade better than stats and how to use client wins to build credibility. How micro-offers (guides, checklists, mini-workshops) create small wins that lead to bigger yeses. The right balance between clarity and subtlety and why one clean CTA outperforms many. Ready to Launch Your Own Podcast or Need to Realign your Current One. Take Action Now!Download Your Free Copy of the Podcast Playbook: https://amplifyou.com/podcast-playbook-download/ Connect with Braden and AmplifYou:Website: https://amplifyou.comLinkedIn: https://www.linkedin.com/in/bradenrickettsLinkedIn: https://www.linkedin.com/company/amplifyoupodcastingInstagram: https://www.instagram.com/amplifyou.caFacebook: https://www.facebook.com/AMPLIFYOU.caYouTube: https://www.youtube.com/@amplifyoupodcastnetwork

We all want more listeners, but most of us rely only on slow organic growth. In this episode, we share one of the simplest hacks to expand your audience: promo swaps. We walk through what a promo swap is, why it works better than paid ads, and the steps to set one up. From pre-roll mentions to full episode swaps, we break down how to pick the right partner, create a promo that actually hooks people, and track the results so you know it’s working. By the end, you’ll see how consistent promo swaps can become the word-of-mouth engine that grows your show week after week.Highlights:Why promo swaps build trust in a way ads never canThe four types of swaps: pre-roll, mid-roll, post-roll, and full episodeHow to choose partners with engaged—not just large—audiencesThe one mistake that can turn a promo swap into spamA simple challenge to kickstart your first swap this weekReady to Launch Your Own Podcast or Need to Realign your Current One. Take Action Now! Download Your Free Copy of the Podcast Playbook: https://amplifyou.com/podcast-playbook-download/Connect with Braden and AmplifYou:Website: https://amplifyou.comLinkedIn: https://www.linkedin.com/in/bradenrickettsLinkedIn: https://www.linkedin.com/company/amplifyoupodcastingInstagram: https://www.instagram.com/amplifyou.caFacebook: https://www.facebook.com/AMPLIFYOU.caYouTube: https://www.youtube.com/@amplifyoupodcastnetwork

We often talk to our clients about showing up authentically, but it’s not always easy to follow our own advice. In this episode, we pull back the curtain on the constant balancing act between professionalism and authenticity and why leaning into your imperfections might be the smartest move you can make. We explore the “Pratt Fall Effect” and how small mistakes, quirks, and unscripted moments can make you more relatable, build trust, and keep your audience engaged in a world full of overly polished, AI-generated content. You’ll learn why connection beats presentation, how to embrace your natural voice, and simple ways to keep your podcast real without sacrificing consistency.Key HighlightsThe “Pratt Fall Effect” and how imperfections boost trust and loyalty.Why fake authenticity can backfire and feel like another form of perfectionism.Practical tips to keep quirks, pauses, and real moments in your episodes.How to use talking points and natural questions instead of rigid scripts.The role of consistency in building authority—even when episodes aren’t perfect.Ready to Launch Your Own Podcast or Need to Realign your Current One. Take Action Now! Download Your Free Copy of the Podcast Playbook: https://amplifyou.com/podcast-playbook-download/Connect with Braden and AmplifYou:Website: https://amplifyou.comLinkedIn: https://www.linkedin.com/in/bradenrickettsLinkedIn: https://www.linkedin.com/company/amplifyoupodcastingInstagram: https://www.instagram.com/amplifyou.caFacebook: https://www.facebook.com/AMPLIFYOU.caYouTube: https://www.youtube.com/@amplifyoupodcastnetwork

We spend countless hours planning, recording, editing, and promoting our podcast episodes only to watch them fade into the background a week later. The truth is, much of that content is still valuable and can continue serving our audience and business.In this episode, we talk about how to bring older episodes back to life in a way that feels fresh and intentional. We share strategies like the Encore Approach for republishing popular episodes with updated intros and titles. We also explore creative ways to spotlight past content through themed content weeks, short clips, Flashback Fridays, and email automations. Finally, we discuss how to turn your existing episode library into new assets such as blog posts, lead magnets, and live training sessions to help grow your audience and build authority without starting from scratch.Key HighlightsWhy old episodes often become more relevant over time and how to know which ones to bring back.How to reintroduce a past episode with new context and make it feel fresh.Creative ways to spotlight older content without republishing it.Strategies to repurpose episodes into blogs, lead magnets, and training sessions.How repurposing builds visibility, consistency, and stronger audience relationships.Download your FREE copy of the Repurpose Roadmap Checklist: https://services.amplifyou.com/repurpose-roadmap-checklist Ready to Launch Your Own Podcast or Need to Realign your Current One. Take Action Now!Download Your Free Copy of the Podcast Playbook: https://amplifyou.com/podcast-playbook-download/Connect with Braden and AmplifYou:Website: https://amplifyou.comLinkedIn: https://www.linkedin.com/in/bradenrickettsLinkedIn: https://www.linkedin.com/company/amplifyoupodcastingInstagram: https://www.instagram.com/amplifyou.caFacebook: https://www.facebook.com/AMPLIFYOU.caYouTube: https://www.youtube.com/@amplifyoupodcastnetwork

One of the smartest ways to grow a podcast without needing a massive audience or extra ad spend is to turn your podcast guest spots into powerful business opportunities.In this episode, we walk you through a strategy that opens doors to new clients, partnerships, and collaborations, simply by inviting the right people onto your show. We break down how to identify ideal guests, craft outreach that feels authentic, lead conversations that build trust, and follow up in ways that naturally turn connections into revenue. You’ll see how a podcast can be more than content. It can be the heartbeat of your business growth engine.Key Highlights:How podcast guest spots can transform cold prospects into warm, long-term business relationshipsThe art of intentional guest selection to attract high-value clients and partnersPractical scripts and outreach strategies that get more yeses without feeling “salesy”Post-interview steps that convert a great conversation into real opportunitiesWhy small, focused podcasts often outperform big shows in generating revenueConnect with Braden and AmplifYou:Website: https://amplifyou.comLinkedIn: https://www.linkedin.com/in/bradenrickettsLinkedIn: https://www.linkedin.com/company/amplifyoupodcastingInstagram: https://www.instagram.com/amplifyou.caFacebook: https://www.facebook.com/AMPLIFYOU.caYouTube: https://www.youtube.com/@amplifyoupodcastnetwork

We often think great content alone will bring clients, but we’ve learned that’s not enough. Podcasts are trust-building machines, and we need to give our listeners a clear next step. Your strongest lead magnet to turning listeners into clients is a discovery call. When we invite listeners to a low-pressure, high-value discovery call, we create a bridge from inspiration to action.We break down why discovery calls outperform generic CTAs, how to script them naturally, where to place them for maximum impact, and how to follow up so listeners feel supported, not sold to. With a smart discovery call strategy, we’re not just boosting downloads, we’re turning listeners into clients and fueling real business growth.Discover:How to turn a podcast into a lead generator, not just a content platform.Why discovery calls outperform generic CTAs for audience engagement.Simple frameworks to write CTAs that feel natural and authentic.Where and how often to place CTAs for maximum listener action.How to build a smooth, trust-building experience before, during, and after the discovery call.Ready to Launch Your Own Podcast or Need to Realign your Current One. Take Action Now!Download Your Free Copy of the Podcast Playbook: https://amplifyou.com/podcast-playbook-download/Connect with Braden and AmplifYou:Website: https://amplifyou.comLinkedIn: https://www.linkedin.com/in/bradenrickettsLinkedIn: https://www.linkedin.com/company/amplifyoupodcastingInstagram: https://www.instagram.com/amplifyou.caFacebook: https://www.facebook.com/AMPLIFYOU.caYouTube: https://www.youtube.com/@amplifyoupodcastnetwork

We often think hitting publish on a podcast episode is the final step. We know it is really just the start. In this episode, we share how pairing every episode with an intentional email campaign can transform passive listeners into engaged and loyal fans. We explain why email still delivers better returns than social media, how it helps build trust, and how it turns your podcast into a powerful content machine.We walk through how to write emails that connect, including tips on crafting strong subject lines, adding personal touches, and using clear calls to action. We also show how to make email and social media work together so they boost each other. With these simple and scalable tools, we can keep the momentum going long after an episode is live, building an audience that sticks around and takes action.5 Key HighlightsDiscover why email marketing delivers higher ROI than social media and SEO.Learn the key elements of an effective episode email (subject line, intro, CTA, visuals).Find out how to connect email and social media efforts for bigger reach and deeper trust.Get tips on list segmentation, A/B testing, and boosting engagement with bonus content.Understand how storytelling inside your emails can drive emotion and loyal fandom.Get your Free Copy of the Podcast Episode Promotion Checklist here: https://services.amplifyou.com/episode-promotion-checklistReady to Launch Your Own Podcast or Need to Realign your Current One. Take Action Now!Download Your Free Copy of the Podcast Playbook: https://amplifyou.com/podcast-playbook-download/Connect with Braden and AmplifYou:Website: https://amplifyou.comLinkedIn: https://www.linkedin.com/in/bradenrickettsLinkedIn: https://www.linkedin.com/company/amplifyoupodcastingInstagram: https://www.instagram.com/amplifyou.caFacebook: https://www.facebook.com/AMPLIFYOU.caYouTube: https://www.youtube.com/@amplifyoupodcastnetwork

Ever feel like your podcast has solid content but growth is still slow? You’re not alone. Strong episodes matter, but real momentum comes from how you keep the conversation going once the mic is off. That’s where lead magnets make a difference.This episode is packed with eight simple and proven ideas to help you build stronger connections with your audience. Whether it's bonus content, curated playlists, private communities, or discount codes, these strategies work. We’ve seen them help podcasters grow loyal listeners, build engaged email lists, and create real community without adding to their workload.Highlights: Why a strong lead magnet can do more for engagement than content alone.How to create subscriber-only bonus content without extra production stress.Ways to build a deeper relationship with your audience through live Q&As or community access.The hidden power of curated episode playlists for new listener onboarding.How to use affiliate offers and email courses to grow income and trust on autopilot.Ready to Launch Your Own Podcast or Need to Realign your Current One. Take Action Now! Download Your Free Copy of the Podcast Playbook: https://amplifyou.com/podcast-playbook-download/ Connect with Braden and AmplifYou:Website: https://amplifyou.comLinkedIn: https://www.linkedin.com/in/bradenrickettsLinkedIn: https://www.linkedin.com/company/amplifyoupodcastingInstagram: https://www.instagram.com/amplifyou.caFacebook: https://www.facebook.com/AMPLIFYOU.caYouTube: https://www.youtube.com/@amplifyoupodcastnetwork

If you’ve ever felt stuck trying to get booked on more podcasts—or struggled to find the right guests for your own show—this is the system you’ve been missing.In this value-packed webinar, we sat down with Liam Austin, founder of Talks.co, a platform that’s changing how podcast guesting works. Liam shares how to build a smart speaker profile that not only gets you booked on the right shows automatically but also helps you attract quality guests to yours. You’ll learn how to skip the cold outreach, save hours of pitching, and show up like the go-to expert in your space. Whether you're brand new to podcasting or running a show with hundreds of episodes, Liam’s approach gives you the tools to streamline guest booking from both sides of the mic.Key HighlightsHow to use Talks.co to get booked on shows without sending a single cold emailThe simple steps to set up a speaker profile that ranks on Google and draws hosts to youHow podcast hosts can use the platform to find high-quality, ready-to-record guestsWhy most podcast pitches fail—and how to fix your approach instantlyHow AI tools inside Talks.co make building your guesting strategy fast and easyLearn more about Talks.co and how it can you get more guests and find more show to guest on at https://talks.co/https://www.linkedin.com/in/liamaustinReady to Launch Your Own Podcast or Need to Realign your Current One. Take Action Now! Download Your Free Copy of the Podcast Playbook: https://amplifyou.com/podcast-playbook-download/ Connect with Braden and AmplifYou:Website: https://amplifyou.comLinkedIn: https://www.linkedin.com/in/bradenrickettsLinkedIn: https://www.linkedin.com/company/amplifyoupodcastingInstagram: https://www.instagram.com/amplifyou.caFacebook: https://www.facebook.com/AMPLIFYOU.caYouTube: https://www.youtube.com/@amplifyoupodcastnetwork

Ever feel stuck choosing between podcasting, blogging, or YouTube to grow your brand and business? We know how overwhelming it can be when you're trying to figure out the best way to show up online. In this episode, we cut through the noise and break it down so you can confidently choose the platform that matches your strengths and goals. (Hint: Once you do one, you really can do the rest). Whether you thrive on real-time conversations, clear and structured writing, or visual storytelling, you’ll learn exactly how to lean into your natural skills while building trust, connection, and authority. We also share the magic of repurposing content—so you don’t have to recreate everything to make a big impact. Let’s simplify your strategy and amplify your message.Key HighlightsWhy your content format should match your natural communication style—not trends.The biggest benefits (and tradeoffs) of podcasting, blogging, and YouTube.How to choose the right platform based on your audience’s habits.You are not stuck to one: How repurposing content multiplies your visibility.What to focus on to build trust and thought leadership consistently.Take Action Now! Download Your Free Copy of the Podcast Playbook: https://amplifyou.com/podcast-playbook-download/ Connect with Braden and AmplifYou:Website: https://amplifyou.comLinkedIn: https://www.linkedin.com/in/bradenrickettsLinkedIn: https://www.linkedin.com/company/amplifyoupodcastingInstagram: https://www.instagram.com/amplifyou.caFacebook: https://www.facebook.com/AMPLIFYOU.caYouTube: https://www.youtube.com/@amplifyoupodcastnetwork

How long should your podcast episodes really be? This is a burning question for many aspiring podcasters, and while there’s no one-size-fits-all answer, understanding your audience and content can guide you toward the ideal length. Braden emphasizes the importance of knowing who you're speaking to and when they might be tuning in—whether during a commute or a workout. Listen and learn about the the importance of understanding your target audience's listening habits, how to deliver a focused message without distractions, the benefits of both short and long-form content, strategies for inspiring action in their audience, and the importance of recapping and summarizing key points to enhance listener retention.Don't miss: Determining your podcast episode length depends on your target audience's listening habits and preferences. Longer episodes can be beneficial for deep connections, while shorter episodes offer quick, digestible content. Focus on delivering one core concept per episode to maintain clarity and engagement. Consider your content's intention; whether it's to inspire action or simply entertain affects length. Use short clips from longer episodes to attract listeners to your full content. Always prioritize delivering valuable insights and actionable takeaways over arbitrary time limits. Take Action Now! Download Your Free Copy of the Podcast Playbook: https://services.amplifyou.com/podcastplaybookConnect with Braden and AmplifYou:Website: https://amplifyou.comLinkedIn: https://www.linkedin.com/in/bradenrickettsLinkedIn: https://www.linkedin.com/company/amplifyoupodcastingInstagram: https://www.instagram.com/amplifyou.caFacebook: https://www.facebook.com/AMPLIFYOU.caYouTube: https://www.youtube.com/@amplifyoupodcastnetwork

Feeling stuck in your podcast journey? This episode is a must-listen for any podcaster looking to break through the dreaded "Pod Fade" and take their show to new heights! In this energetic and insightful talk, Braden, shares the top 8 reasons why podcasters give up too soon, and more importantly, the solutions to overcome these common pitfalls. Recorded during his appearance at the Podcasters at Sea Cruise, this episode is packed with practical advice and a refreshing dose of entrepreneurial spirit. From tackling the technical challenges to mastering audience engagement, Braden covers a wide range of topics that will inspire you to take your podcast to new levels of success.Don't miss: Discover how to leverage your podcast as a powerful networking and client-building tool. Learn the power of refining your content and finding your true niche after the initial 20 episodes. Understand the importance of defining your own success metrics, beyond the vanity numbers. Explore strategies to make your podcast pay for itself and seamlessly integrate with your business. Embrace the mindset of a "lead investigator" and let your passion for learning drive your content creation.Take Action Now! Download Your Free Copy of the Podcast Playbook: https://services.amplifyou.com/podcastplaybookConnect with Braden and AmplifYou:Website: https://amplifyou.comLinkedIn: https://www.linkedin.com/in/bradenrickettsLinkedIn: https://www.linkedin.com/company/amplifyoupodcastingInstagram: https://www.instagram.com/amplifyou.caFacebook: https://www.facebook.com/AMPLIFYOU.caYouTube: https://www.youtube.com/@amplifyoupodcastnetwork

Tired of chasing the podcast download numbers game? Braden Ricketts has a refreshing take on redefining success for your show. Braden dives into five unique approaches to measure the true impact of your podcast beyond the vanity metrics. He emphasizes the importance of building authentic connections with a smaller, engaged fanbase rather than aiming for a massive audience. Braden also highlights how podcasting can be a powerful tool for expanding your professional network and simplifying your content creation process. Most importantly, he shares inspiring examples of podcasters who have achieved remarkable financial success, not by focusing on downloads, but by leveraging their show as a referral engine for their business.Don't miss:Cultivate a dedicated community of listeners who actively engage with your brand.Use your podcast as a gateway to unique networking opportunities and access to high-level executives.Leverage your podcast as a content generation hub to streamline your marketing efforts across multiple platforms.Define success based on the referral business your podcast generates, not just download numbers.Embrace a mindset of creating a show that aligns with your unique mission, rather than competing with industry giants.Take Action Now! Download Your Free Copy of the Podcast Playbook: https://services.amplifyou.com/podcastplaybookConnect with Braden and AmplifYou:Website: https://amplifyou.comLinkedIn: https://www.linkedin.com/in/bradenrickettsLinkedIn: https://www.linkedin.com/company/amplifyoupodcastingInstagram: https://www.instagram.com/amplifyou.caFacebook: https://www.facebook.com/AMPLIFYOU.caYouTube: https://www.youtube.com/@amplifyoupodcastnetwork

Your brand story is the essence of your enterprise - it's what makes you unique and resonates with your audience. In this episode, we explore how to use your business story and brand personality to build meaningful connections and stand out. Start by defining your "why" and sharing your inspiring entrepreneurial journey, including challenges overcome. Showcase your values and infuse your brand narrative with emotion to create a lasting impact and foster deeper connections with customers. Get ready to captivate, inspire, and leave a lasting impression!Don't miss:Harness the power of your brand story to build connections and loyalty.Effectively communicate your business purpose and "why" behind it.Share your entrepreneurial journey and challenges authentically.Showcase your values to attract like-minded customers.Leverage emotional storytelling for a memorable brand experience.Chapters:00:00 - Intro to Broadcasting Your Business00:03 - The Power of Your Brand Story00:10 - Authenticity in Business00:33 - Defining Your Why00:51 - Highlighting Your Journey01:05 - Showcasing Your Values01:29 - Connecting with EmotionTake Action Now! Download Your Free Copy of the Podcast Playbook: https://services.amplifyou.com/podcastplaybookConnect with Braden and AmplifYou:Website: https://amplifyou.comLinkedIn: https://www.linkedin.com/in/bradenrickettsLinkedIn: https://www.linkedin.com/company/amplifyoupodcastingInstagram: https://www.instagram.com/amplifyou.caFacebook: https://www.facebook.com/AMPLIFYOU.caYouTube: https://www.youtube.com/@amplifyoupodcastnetwork

What makes a podcast stand out? It’s all about mastering the key elements that help create an engaging and memorable experience. From eye-catching cover art to a powerful intro and outro, this episode breaks down the essential pieces that can elevate your podcast and align it with your brand. Braden discusses how to use these elements to captivate listeners, establish your identity, and keep your audience coming back for more. If you’re ready to take your podcast to the next level, this episode will show you how to put it all together.Don't Miss:How to create captivating cover art that reflects your podcast's identity.The importance of a strong podcast intro to hook your audience.Why a trailer episode can increase listener interest and subscriptions.Tips for crafting a memorable outro that drives engagement.How to use branding elements to create a cohesive podcast experience.Take Action Now! Download Your Free Copy of the Podcast Playbook: https://services.amplifyou.com/podcastplaybookConnect with Braden and AmplifYou:Website: https://amplifyou.comLinkedIn: https://www.linkedin.com/in/bradenrickettsLinkedIn: https://www.linkedin.com/company/amplifyoupodcastingInstagram: https://www.instagram.com/amplifyou.caFacebook: https://www.facebook.com/AMPLIFYOU.caYouTube: https://www.youtube.com/@amplifyoupodcastnetwork