Podcast Theory

Thinking about starting a podcast? It's vital you get started on the right foot...one that allows you to build a solid foundation on which your show can grow successfully over time. In order to launch your show effectively, there are a number of key components you need to dial in so you don't run into the issues that prevent so many aspiring podcasters from getting beyond just a small handful episodes before throwing in the towel on their production. There's a famous saying that says "Faili...

10-29

15:36

Thinking about starting a podcast? It's vital you get started on the right foot...one that allows you to build a solid foundation on which your show can grow successfully over time. In order to launch your show effectively, there are a number of key components you need to dial in so you don't run into the issues that prevent so many aspiring podcasters from getting beyond just a small handful episodes before throwing in the towel on their production. There's a famous saying that says "Faili...

10-24

15:19

As a wise man once said, "All good things must come to an end." And despite all the wisdom of said wise man...that's KIND OF what's happening here. Over the past few weeks, I've been pondering the future of this podcast and have made the decision to retire Podcast Theory. For good this time. But rest assured, what you experience each time you click play on an episode of Podcast Theory won't be vanishing completely. Confused yet? Don't worry, answers to every question exists w...

10-23

18:29

"There's always a million reasons not to do something." --- Jan Levenson, The Office That statement couldn't ring more true with podcasting. Because on the surface, it looks like doing a podcast is this overwhelming task with so many moving pieces, pushing it downstream and "worrying about it next week" or "next quarter" seems like the better way to fly. But guess what? Next quarter will present Next Quarter Problems, thus pushing the benefits of bringing a podcast into your marketing strat...

09-19

17:50

Have you ever found yourself in a position where you question whether you should publish an episode of your podcast because it doesn't meet your standards? If you haven't yet, chances are it's something you'll encounter at some point in your podcasting plight. In Part 5 of my "5 Things Your Podcast Doesn't Need" series, I'm diving deep into one of the most critical items you need to consider with your production: compromising your standards at the expense of your audience. In podcasting, t...

09-17

15:20

The "5 Things Your Podcast Doesn't Need" series rolls on and today, in Part 4, we are taking a slight detour away from the attention spans of your listeners and focusing on an item that many podcasts feature, but don't necessarily need. As podcasting has evolved, many things have changed and become available to this medium. One of them is the ease in which we can access podcast content on our devices. Back in the day, the term "PODcast" was literal because you uploaded "internet radio episo...

09-12

16:27

Want to know the most annoying word on a podcast? Then this episode of Podcast Theory is for you! This is Part 3 of 5 in my series "5 Things Your Podcast Doesn't Need" and today, I'm covering another item that keep your listener from getting to the heart of your content once they click play. If you listened to Parts 1 & 2 in this series, you discovered that attention spans are at an all-time low for adults (clocking in at a whopping 8.25 seconds). With that number in mind, getting you...

09-10

10:13

In Part 1 of this 5-part series, I shared some scary numbers regarding the attention span of adults in 2024 and why this is important for podcast creators to consider when laying out their content. I'm building upon those points in Part 2 today as I share another item your podcast episodes don't need and, ultimately, diminishes your listener's experience if you do it too much. This particular item can: - Put more work on your plate - Take more time than it's worth - Make things awkward for...

09-05

12:43

Since first becoming a thing over 20 years ago, podcasts have evolved in numerous ways. From methods of production to repurposing to actual content that makes up the shows you love, creators have embarked on a wild journey to connect you to their brands through this incredible, constantly-growing medium. As you put your content together, there are some items you may hear on other podcasts that you want to include...and, just as much, some items you don't. Over the course of the next five ep...

09-04

13:37

If you're a podcaster, I'm sure you'll agree with me: the majority of podcast guest pitches (or presentations) SUCK. In surround sound. With the volume turned all the way up. Leaning into podcast guesting is a great way to grow your brand, spread the word about your podcast, showcase expertise, and position yourself for increased visibility. But if you don't land the guest spot because your guest pitch isn't on point, you'll never experience any of those (plus many more) benefits. In thi...

08-29

23:19

I've been getting inundated with an ad on Facebook and Instagram lately and I'm sure the reason why is because I watch it in disgust every time it pops up. Basically, I'm telling the algorithm I want to watch straight up garbage. But that's a story for another day. This ad starts out "Starting a podcast is easy!" And, yes...I'll admit...STARTING a podcast IS easy. But what happens once you start is what truly tells the story of what you'll accomplish with your show. On this episode of ...

08-27

15:21

Depending on what website you land on or podcast you listen to, you're more than likely going to encounter some very ugly statistics about podcast launch success rates. The one I've grabbed hold of recently states that 90% of new podcasts DON'T GET BEYOND THREE EPISODES!!! This...is simply unacceptable. And it's time for a reality check. If you want to utilize the podcast medium for your business, you need to be strategic and set yourself up for long-term success. I have a pretty good id...

08-22

21:28

RECORDED LIVE TUESDAY, AUGUST 20TH Podcast Theory is back! And we are picking up right where we left off... On the last installment of Podcast Theory, I shared some out-of-the-box ways to repurpose the videos from your podcast recordings. Today, I'm going to dive into how to use your transcripts to save time and produce impactful content to utilize throughout your digital footprint. From blog posts to newsletters, your transcripts deliver a ton of useful information. Discover how to use a...

08-20

23:49

REPLAY OF PODCAST THEORY LIVE 7.16.24 It's 2024. And these days, it's hard to find podcasts recordings taking place without video being attached to the process. Undoubtedly, there are still podcasters leaning into audio only. But with virtual recording sessions via Streamyard, Riverside, etc. becoming the accepted standard in the podcast space, video makes the connection between collaborators stronger AND provides a dynamic piece of content that can be utilized in a number of ways. The vid...

REPLAY OF PODCAST THEORY LIVE 7.15.24 Did you know when you create a podcast episode, you give yourself access to a plethora of content that can be utilized throughout your digital brand presence? It's true! Not only do you have the ability to impact your audience clamoring for dynamic audio content, you can repurpose said content and utilize it for: ✅ Short and long-form videos ✅ Blog posts ✅ Social media posts ✅ Email newsletters ✅ Website content ✅ Webinars ✅ The framework of a book An...