Podcasting People

Guest: Mike NewmanJob title: VP, Content & PartnershipsCompany: AudioboomMike Newman, VP of Content & Partnerships for Audioboom, shares valuable insights on promoting your podcast effectively. He emphasises the importance of having a comprehensive marketing plan that extends beyond the launch of your show. While budget constraints can be a challenge, Mike encourages creators to leverage their existing networks and contacts as the foundation of their marketing efforts. He highlights that audience growth takes time and consistency, asserting that every episode, including the later ones, plays a crucial role in attracting listeners. With over 25 years of experience in audio, Mike's passion for podcasting shines through as he discusses strategies that creators can use to elevate their shows and reach wider audiences.Takeaways: Create a comprehensive marketing plan for your podcast that extends beyond just the launch. Utilise your personal network to amplify your podcast's visibility and reach. Guest appearances on other podcasts can significantly help promote your own show effectively. Consistency in messaging is key; promote not only your first episode but all subsequent ones. Audience growth takes time and effort; it's important to view it as a marathon. Engage with various platforms to diversify the ways you share your podcast message. Companies mentioned in this episode: AudioBoom Apple Spotify Amazon XFM Free Radio Smooth Radio GEM106 Guardian LinksThe Audioboom websiteMike on LinkedInThe Podcasting People websiteBecome a Podcasting People supporterSign up to the Podcasting People newsletterThis podcast is produced and edited at The Sound Boutique by Gareth Davies.Mentioned in this episode:The Sound Boutique

Consistency and persistency are the keys to successful podcasting, according to Sam Sethi, CEO of TrueFans and co-host of Podnews Weekly. With years of experience in the podcasting industry, Sam shares his journey from early podcasting to launching a new platform that embraces the latest podcasting technologies. He emphasises the importance of maintaining a regular release schedule to build and retain an audience, as deviating from this can lead listeners to seek alternatives. Sam also highlights the unique human connection that podcasting fosters, setting it apart from other media forms in an increasingly AI-driven world. Tune in to hear more about his insights and tips for aspiring podcasters.Takeaways: Consistency and persistency are crucial for building an audience in podcasting. Podcasting fosters a unique human-to-human connection that AI cannot replicate. Establish a reliable schedule for your podcast to retain your audience's attention. Engaging content is essential; provide your audience with something interesting to listen to. Launching a podcast festival can open doors to new opportunities and collaborations. Utilising modern podcasting tags can enhance the discoverability of your podcast. Links referenced in this episode:TrueFanspodcastindex.orgpodnews.netSam on MastodonSam on LinkedInThe Podcasting People websiteBecome a Podcasting People supporterSign up to the Podcasting People newsletterThis podcast is produced and edited at The Sound Boutique by Gareth Davies.Mentioned in this episode:The Sound Boutique

Kim Kerton, a seasoned podcast strategy consultant and creator, shares invaluable insights into the importance of first impressions in podcasting, particularly through show artwork. As the host of her own business podcast, 'Unemployed & Afraid', Kim emphasises that the visual appeal of a podcast can significantly influence listener engagement. Drawing from her extensive experience in broadcast radio and podcast consulting, she discusses how artwork, often overlooked, can either entice or deter potential listeners. Kim encourages creators to strategically consider their artwork by analysing competitors and avoiding common pitfalls such as using thin fonts or cluttered imagery that compromises readability. By prioritising clear and impactful designs, podcasters can enhance their chances of attracting and retaining an audience.Kim delves into the evolution of podcasting, highlighting how the medium has transformed from audio-only to incorporating video elements, reflecting broader trends in media consumption. She passionately advocates for the decentralised nature of podcasting, which fosters creativity and personal growth for both creators and listeners. The episode underscores the necessity of a robust strategy in show development, emphasising that effective branding and visual presentation go hand-in-hand. As listeners tune in, they should be encouraged to reflect on their own show artwork and the strategic choices that can make a difference in their podcasting journey.Links referenced in this episode:unemployedandafraid.com.augoodinsideofthebed.com.auKim on InstagramUnemployed & Afraid on InstagramKim on LinkedInCompanies mentioned in this episode: Nova Entertainment Australian Radio Network Acast Produced by https://bio.link/garethsounds at https://www.thesoundboutique.com. Mentioned in this episode:The Sound Boutique

Tips and advice for independent podcasters.Guest: Charles ComminsJob title: Podcast ProducerCompany: Vibrant Sound MediaIn this episode, Charles gives a tip about engaging with your audience.LinksCharles on TikTokCharles on InstagramCharles on LinkedInHome - Vibrant Sound MediaThe Podcasting People websiteBecome a Podcasting People supporterSign up to the Podcasting People newsletterThis podcast is produced and edited at The Sound Boutique by Gareth Davies.Mentioned in this episode:The Sound Boutique

Behind The Show is a part of Podcasting People - you're in the right place!Stephanie Fuccio, a podcast marketing and strategy consultant, joins producer Gareth to share her insights on the tools and techniques that help podcasters sound more authentic in their content. With a focus on embracing technology and experimenting with new platforms like YouTube and OpusClip, Steph emphasises the importance of being personable rather than overly professional in podcasting. They discuss the evolution of her business from podcast editing to providing marketing strategies tailored for creators, highlighting how adaptability is key in the ever-changing podcast landscape. The conversation also touches on the challenges faced with various recording software, particularly StreamYard's recent changes, and the benefits of using Buzzsprout for podcast hosting. Takeaways: Podcasting equipment can evolve, and it's essential to adapt to new technologies as they emerge. Utilising video content, such as YouTube shorts, can significantly expand your podcast's reach. Finding the right podcasting software can enhance your workflow and improve audio quality. Podcasters should prioritise authenticity over professionalism to connect better with their audience. Dynamic ad insertion is a crucial feature for modern podcast hosting platforms. Experimenting with different tools and platforms helps podcasters find what works best for their unique needs. Links referenced in this episode:coffeelikemedia.compodcastingpeople.communityCompanies mentioned in this episode: Substack YouTube Loom Buzzsprout Hindenburg Acon Digital OpusClips StreamYard SquadCast Riverside Boomcaster Adobe The Podcasting People websiteBecome a Podcasting People supporterSign up to the Podcasting People newsletterThis podcast is produced and edited at The Sound Boutique by Gareth Davies.Mentioned in this episode:The Sound Boutique

Guest: Christiana CromerJob title: Community ManagerCompany: DescriptIn this episode, Christiana gives a tip about using video to promote your audio-only podcast.LinksChristiana on InstagramChristiana on LinkedInJoin the Descript CommunityThe Podcasting People websiteBecome a Podcasting People supporterSign up to the Podcasting People newsletterThis podcast is produced and edited at The Sound Boutique by Gareth Davies.Mentioned in this episode:The Sound Boutique

Guest: Adam ShepherdJob title: Editor of the British Podcast AwardsCompany: Haymarket MediaIn this episode, Adam Shepherd gives a tip about monetising your podcast.LinksBritish Podcast AwardsHaymarket MediaAdam on LinkedInThe Podcasting People websiteBecome a Podcasting People supporterSign up to the Podcasting People newsletterThis podcast is produced and edited at The Sound Boutique by Gareth Davies.Mentioned in this episode:The Sound Boutique

Tips and advice for independent podcasters.Guest: Steve AustinsJob title: Founder / Creative DirectorCompany: Bengo MediaIn this episode, Steve gives a tip about how to change the way you end your podcast.LinksSteve on LinkedInBengo Media - Award-Winning Full Service Audio ProductionThe Podcasting People websiteBecome a Podcasting People supporterSign up to the Podcasting People newsletterThis podcast is produced and edited at The Sound Boutique by Gareth Davies.Mentioned in this episode:The Sound Boutique

Tips and advice for independent podcasters.Guest: Vic Elizabeth TurnbullJob title: FounderCompany: MIC MediaIn this episode, Vic gives a tip about reaching a wide audience.LinksMIC Media on LinkedInMIC Media on FacebookMIC Media on XPodcast Production, Podcast Training & MIC's Podcast Club • MIC mediaThe Podcasting People websiteBecome a Podcasting People supporterSign up to the Podcasting People newsletterThis podcast is produced and edited at The Sound Boutique by Gareth Davies.Mentioned in this episode:The Sound Boutique

Tips & advice for independent podcasters.Guest: Katie LyonsJob title: Talent BookerCompany: FreelanceIn this episode, Katie gives a tip about how to get the best talent on your podcast.LinksKatie on LinkedInThe Podcasting People websiteBecome a Podcasting People supporterSign up to the Podcasting People newsletterThis podcast is produced and edited at The Sound Boutique by Gareth Davies.Mentioned in this episode:The Sound Boutique

Tips & advice for independent podcasters.Guest: Mark AsquithJob title: Managing DirectorCompany: CaptivateIn this episode, Mark gives a tip about focusing on sustainable growth.LinksMark’s websiteThe Captivate websiteThe Podcasting People websiteBecome a Podcasting People supporterSign up to the Podcasting People newsletterThis podcast is produced and edited at The Sound Boutique by Gareth Davies.Mentioned in this episode:The Sound Boutique

Tips & advice for independent podcasters.Guest: Katarina HagstedtJob title: Narrative ProducerCompany: Tinka MediaIn this episode, Katarina gives a tip about how to sound more present and engaging on the mic.LinksThe Tinka Media websiteThe Producer’s RoomThe Podcasting People websiteBecome a Podcasting People supporterSign up to the Podcasting People newsletterThis podcast is produced and edited at The Sound Boutique by Gareth Davies.Mentioned in this episode:The Sound Boutique

Tips & advice for independent podcasters.Guest: James CridlandJob title: EditorCompany: PodnewsIn this episode, James gives a tip about writing a daily podcast.LinksJames’ websiteThe Podcasting People websiteBecome a Podcasting People supporterSign up to the Podcasting People newsletterThis podcast is produced and edited at The Sound Boutique by Gareth Davies.Mentioned in this episode:The Sound Boutique

Tips & advice for independent podcasters.Guest: Jonah Geil-NeufeldJob title: Executive ProducerCompany: Puddle CreativeIn this episode, Jonah gives a tip about interview recording and remote recording.LinksJonah on LinkedInThe Puddle Creative websiteThe Podcasting People websiteBecome a Podcasting People supporterSign up to the Podcasting People newsletterThis podcast is produced and edited at The Sound Boutique by Gareth Davies.Mentioned in this episode:The Sound Boutique

Tips & advice for independent podcasters.Guest: Matt CheneyJob title: Podcast Producer & Creative CoachCompany: Kult MediaIn this episode, Matt gives a tip about optimising your podcaster mindset.LinksMatt on LinkedInMatt's websiteThe Podcasting People websiteBecome a Podcasting People supporterSign up to the Podcasting People newsletterThis podcast is produced and edited at The Sound Boutique by Gareth Davies.Mentioned in this episode:The Sound Boutique

Tips & advice for independent podcasters.Guest: Josh ButtJob title: Chief Audio OfficerCompany: AmpelIn this episode, Josh gives a tip about sonic branding.LinksJosh on LinkedInThe Podcasting People websiteBecome a Podcasting People supporterSign up to the Podcasting People newsletterThis podcast is produced and edited at The Sound Boutique by Gareth Davies.Mentioned in this episode:The Sound Boutique

Host: Gareth DaviesLinksIn the Spotlight: Interview with Composer and Podcaster Gareth Davies | We Edit PodcastsBONUS: The Podcast Show London 2024 - Podcasting PeopleThe Podcast Show 2024The Podcasting People websiteSign up to the Podcasting People newsletterThis podcast is produced and edited at The Sound Boutique by Gareth Davies.Mentioned in this episode:The Sound Boutique

This is a bonus episode from producer Gareth, featuring soundbites from the London Podcast Show 2024. The episode includes insights and experiences from podcast creators, exhibitors, and industry professionals:VisitorsAndy Marshall - Our MediaRachel Richards - Teenagers UntangledVictoria Elizabeth Turnbull - MIC MediaSteph Fuccio - Coffeelike MediaKim Kerton - Unemployed & AfraidElli Ajao - Debut ProductionsKirsten McKenzie - Scotland’s WomenOliver Moore - Warbler AudioTim Steemson - ComposerRuth Barnes - Chalk & BladeGiles Gear - The TelegraphSam Sethi - TrueFansExhibitorsToby West - PodLife EventsSam - BBC SoundsLiam Burke - Broadcast RadioJeremy - PodcasthonNik Williams - Black Cat MusicOther linksThe Podcasting People websiteBecome a Podcasting People supporterSign up to the Podcasting People newsletterThis podcast is produced and edited at The Sound Boutique by Gareth Davies.Mentioned in this episode:The Sound Boutique

Tips & advice for independent podcasters.Guest: Oliver MooreJob title: Audio EditorCompany: FreelanceIn this episode, Oliver gives a tip about your audio set up. LinksOliver on LinkedInOliver's websiteThe Podcasting People websiteBecome a Podcasting People supporterSign up to the Podcasting People newsletterThis podcast is produced and edited at The Sound Boutique by Gareth Davies.Mentioned in this episode:The Sound Boutique

Behind The Show is part of Podcasting People.Host: Gareth DaviesGuest: Danny BrownIn this episode, I chat with serial podcaster Danny Brown - Head of Podcaster Support & Experience at podcast hosting company Captivate - about the tools he uses to make his shows.HardwareStellar X2 Large Capsule Condenser MicrophoneShure SM7BJoby Wavo Boom ArmElgato Low Profile Wave Mic ArmRØDECaster Pro IIElgato FacecamMacBook Air M1 2020 Sony MDR-7506SoftwareHindenburg Pro 2BoomcasterWhisperScriptVidyoAccusonus Era Bundle 6Do you use any of the same tools as Danny? How are you getting on with them? Let me know!https://www.podcastingpeople.uk/support Produced by https://bio.link/garethsounds at https://www.thesoundboutique.com. Mentioned in this episode:The Sound Boutique