Podcasting Secrets

Zack Condry, president at Everest Communications, specializes in developing and executing digital communications strategies to help organizations tackle critical public affair issues, major crises, regulatory obstacles, and reputation management challenges. Read more here: https://monetizationnation.com/blog/why-you-should-have-a-crisis-management-system/

In this episode of the Podcasting Secrets with host Nathan Gwilliam, guest Deborah Anne Coviello reveals her proven podcast monetization strategy on her show, Drop-In CEO that converted cold-pitch guests into $600 sponsored episodes covering 50% of production costs monthly. Discover the exact templated system she uses to filter 30-35 monthly pitches, why raising prices from $150 to $600 increased conversions, and the premium package that makes sponsors say yes. Learn podcast growth strategies that earned top 1.5% ranking through consistent quality over viral tactics, content buffer systems that prevent burnout, and authentic storytelling techniques that build loyal audiences. Plus, get the framework for balancing multiple weekly episodes, charging what your platform is worth, and turning podcast relationships into business opportunities without becoming a prisoner to your publishing schedule.Subscribe to Podcasting Secrets for weekly monetization strategies and growth tactics that work. Share this episode with fellow podcasters ready to turn their platform into revenue.Follow, Like & Subscribe:Podcasting Secrets:Website: https://podcastingsecrets.com/YouTube: https://www.youtube.com/@podcasting-secretsInstagram: https://www.instagram.com/podcastingsecrets/LinkedIn: https://www.linkedin.com/company/poduppodcasting/Nathan Gwilliam:LinkedIn: https://www.linkedin.com/in/nathangwilliam/Deb Coviello(The Drop-In CEO)LinkedIn: https://www.linkedin.com/in/deborahcoviello/ (Deborah A. Coviello)The Drop-In CEO:Website: https://DropInCEO.com/Free Gift: https://DropInCEO.com/giftPodcast: https://DropInCEO.com/podcast/X/Twitter: https://twitter.com/DropInCEO/ Instagram :  https://instagram.com/DropInCEO/ 

Discover proven podcast growth strategies and network building techniques that helped Saadia Khan create 7 successful shows and secure $150,000 in funding from American Public Radio. Learn essential podcast tips for authentic storytelling, audience building tactics that work without millions of downloads, and podcast marketing strategies that attract broad audiences from niche topics. Get actionable content creation workflows, podcast monetization methods beyond CPM advertising, and the authenticity framework that builds genuine listener connections. Plus, discover YouTube podcast growth tactics, sponsorship strategies for smaller shows, and the network expansion blueprint that scales podcast businesses sustainably. Follow, Like & Subscribe: Podcasting Secrets: Website: https://podcastingsecrets.com/YouTube: https://www.youtube.com/@podcasting-secretsInstagram: https://www.instagram.com/podcastingsecrets/LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/ Saadia Khan: Instagram: https://www.instagram.com/itssaadiak/Twitter: https://twitter.com/swkkhanLinkedIn: https://www.linkedin.com/in/saadia-waqas-khan-bb7a765/Personal Email: saadia@immigrantlypod.com Immigrantly Podcast Network: Website: https://immigrantlypod.com/Instagram: https://www.instagram.com/immigrantlypod/Twitter: https://twitter.com/immigrantly_podTikTok: https://www.tiktok.com/@ImmigrantlypodcastYouTube: https://www.youtube.com/@ImmigrantlypodsFacebook: https://www.facebook.com/immigrantlypod/

Most podcasters quit before episode 10, but elite hosts build shows lasting decades with thousands of episodes. In this episode, uncover the exact podcast growth strategies and systems that separate long-term success stories from the 90% who abandon their shows. Learn the time-blocking method that guarantees consistent podcast production, the one-command automation that eliminates hours of editing work, and the counterintuitive approach to podcast marketing that actually strengthens audience loyalty. Top podcasting business owners reveal their secret workflows for staying ahead of deadlines, the podcast monetization tactics that sustained them through years of minimal revenue, and the audience engagement strategies that keep listeners coming back after 20 years. Plus, get the exact framework for building genuine patron support and the simple podcast success metric that determines whether your show will survive year 10.Follow, Like & Subscribe:Podcasting Secrets:Website: https://podcastingsecrets.com/YouTube: https://www.youtube.com/@podcasting-secretsInstagram: https://www.instagram.com/podcastingsecrets/LinkedIn: https://www.linkedin.com/company/poduppodcasting/Nathan Gwilliam:LinkedIn: https://www.linkedin.com/in/nathangwilliam/Featured Guests:Max Branstetter (Wild Business Growth Podcast)Instagram: https://www.instagram.com/maxbranstetter/LinkedIn: https://www.linkedin.com/in/maxbranstetterTwitter (X): https://x.com/maxbranstetterWebsite: https://maxpodcasting.com/Podcast: https://maxpodcasting.com/wild-business-growth-podcast/Marissa Eikenberry (Remarkable Leadership Podcast Producer)Instagram: https://www.instagram.com/marisaeikenbrry/Twitter (X): https://x.com/marisaeikenbrryCompany Website: https://remarkablepodcast.com/Podcast 2: https://kevineikenberry.com/podcasts/James Cridland (Pod News)LinkedIn: https://au.linkedin.com/in/jamescridlandWebsite: https://james.cridlan.net/Twitter (X): https://x.com/jamescridlandNewsletter: https://podnews.netPete Turner (Break It Down Show)Instagram: https://www.instagram.com/peteaturner/Twitter (X): https://x.com/peteexecutiveLinkedIn: https://www.linkedin.com/in/peteaturnerFacebook: https://www.facebook.com/pete.a.turner/Website: https://www.breakitdownshow.com/Personal Site: https://www.peteaturner.com/Podcast: https://breakitdownshow.libsyn.com/Chris Christensen (Amateur Traveler)Instagram: https://www.instagram.com/chris2x/Twitter (X): https://x.com/chris2xFacebook: https://www.facebook.com/chris.christensen/LinkedIn: https://www.linkedin.com/in/chrisnchristensen/Website: https://amateurtraveler.com/Personal Blog: https://chris2x.com/Podcast: https://amateurtraveler.com/

In this summary episode of Podcasting Secrets with Nathan Gwilliam, discover the strategies that separate successful podcasters from the 90% who quit. We compiled insights from leading hosts and industry veterans to uncover what actually drives growth, audience engagement, and revenue. Learn why brain science proves clarity beats emotion in storytelling, the Disney content wheel strategy that creates unstoppable momentum across platforms, and the counterintuitive truth about letting your audience grow your show instead of chasing vanity metrics. Top hosts reveal why sponsors care about audience synergy over download numbers, the copying framework that helps you find your authentic voice, and why PR investment outperforms SEO tricks every time. Plus, the audacious question strategy used by award-winning documentary podcasters and the simple audience engagement tactics that turn listeners into advocates who promote your show better than any marketing campaign.Featured Experts:JJ Peterson (StoryBrand), Joanna Penn (The Creative Penn Podcast), Andrew Romans (Fireside with a VC), Lindsay McMahon (All Ears English Podcast), Rob Walch (Libsyn VP), Brian Tran (Winners Club Podcast), Pete Turner (Break it Down Show), Danielle Desir Corbett (The Thought Card Podcast), Rob Greenlee (Spoken Life Media), John Biewen (Scene on Radio)Follow, Like & Subscribe:Podcasting Secrets:Website: https://podcastingsecrets.com/YouTube: https://www.youtube.com/@podcasting-secretsInstagram: https://www.instagram.com/podcastingsecrets/LinkedIn: https://www.linkedin.com/company/poduppodcasting/Nathan Gwilliam:LinkedIn: https://www.linkedin.com/in/nathangwilliam/JJ Peterson (StoryBrand Expert)LinkedIn: https://www.linkedin.com/in/dr-j-j-peterson-1b4011a2Instagram: https://www.instagram.com/drjjpeterson/?hl=enStory Brand LinkedIn: https://www.linkedin.com/company/storybrand/Website: https://storybrand.com/Joanna Penn (Author & Podcaster)YouTube Channel: https://www.youtube.com/watch?v=3kLGYht30Y4Website: https://www.CreativePennBooks.comReddit Profile: https://www.reddit.com/r/writing/comments/12uhtr/i_am_joanna_penn_selfpublished_author_of/Facebook: https://www.facebook.com/TheCreativePenn/Instagram: https://www.instagram.com/jfpennauthorAndrew Romans (VC & Podcaster)LinkedIn: https://www.linkedin.com/in/romans/Website: https://www.7bc.vc/YouTube: https://www.youtube.com/@AndrewRomansVCLindsay McMahon (All Ears English)LinkedIn: https://www.linkedin.com/in/lindsay-mcmahon-7a6236107YouTube: https://www.youtube.com/@AllEarsEnglishPodcastWebsite: https://www.allearsenglish.com/Instagram: https://www.instagram.com/all_ears_english/Rob Walch (Podcasting Pioneer)LinkedIn: https://www.linkedin.com/in/podcast411/Instagram: https://www.instagram.com/robwalch/?hl=enPodcast Website: https://podcast411.libsyn.com/Brian Tran (Content Creator)Instagram: https://www.instagram.com/mr.briantran/TikTok: https://www.tiktok.com/@mrbriantranYoutube: https://www.youtube.com/@Mr.BrianTranPodcast: https://podcasts.apple.com/gb/podcast/the-winners-club/id1558733170Pete Turner (Live Podcast Host)Website: https://www.breakitdownshow.com/YouTube: https://www.youtube.com/peteaturnerLinkedIn: https://www.linkedin.com/in/peteaturnerDanielle Desir Corbett (The Thought Card)LinkedIn: https://www.linkedin.com/in/danielledesirPortfolio: https://danielledesir.com/Podcast: https://thoughtcard.com/podcast/Rob Greenlee (Podcast Hall of Famer)Website: https://robgreenlee.comInstagram: https://www.instagram.com/robwgreenlee/?hl=enTwitter/X: https://x.com/robgreenlee?lang=enMastodon: https://podcastindex.social/@robgreenleeYouTube: https://www.youtube.com/@RobGreenleeProfessional Profile: https://www.podheros.com/heroes/rob-greenleeJohn Biewen (Scene on Radio)Podcast Website: https://sceneonradio.org/LinkedIn: https://www.linkedin.com/in/john-biewen-3b199b13/TEDx Talk: https://www.youtube.com/watch?v=oIZDtqWX6FkSeeing White Series: https://sceneonradio.org/seeing-white/Blog: https://buttondown.com/KeepingScOR#PodcastingSecrets #PodcastingSecretsShow #PodcastingTips #PodcastStrategy #PodcastGrowth #PodcastMonetization #PodcastMarketing #AudienceDevelopment #ContentStrategy #Storytelling #PodcastSponsorship #ContentCreation #PodcastCommunity #IndieCreators #PodcastingIndustry #YouTubePodcast #PodcastingBusiness #PodcastingAdvice #PodcasterLife #PodcastLife

Meet Brian Tran, who built a multi-million dollar portfolio and launched nine companies before turning 30, all without ever working for someone else. Growing up in a rough neighborhood watching his immigrant parents struggle, Brian discovered Rich Dad Poor Dad as a kid and became obsessed with assets versus liabilities. He started as a 21-year-old realtor knocking on doors, then systematically reinvested every dollar into building his empire. In this episode of Podcasting Secrets with Nathan Gwilliam, Brian reveals his strategy for growing 200K social media followers by studying successful creators, why he takes his young children to Vietnamese orphanages to teach gratitude, and his approach to hiring teams that run his businesses while he focuses on his strengths. He shares the mindset techniques that carried him through tough months, why he gives equity to employees, and how his podcast opens doors that money alone cannot. Brian's journey proves that understanding money fundamentals early and staying focused on assets over liabilities creates compound success across multiple ventures.Connect with Brian Tran:Instagram: @MrBrianTranTikTok: @MrBrianTranYoutube: @Mr.BrianTranPodcast: The Winner's Club

In this episode of Podcasting Secrets with Nathan Gwilliam, meet Nathalie Niddam, who transformed her declining magazine advertising career into a thriving longevity podcast that attracts premium sponsors within months of launch. After her 34,000-member Facebook community landed in "Facebook jail," Nathalie discovered the hard truth about building on platforms you don't control and pivoted to creating paid membership communities that generate sustainable revenue. She shares her strategy for landing sponsors in just 6-8 months by targeting niche audiences willing to pay premium rates, and reveals the sales skills from her advertising background that helped her negotiate deals most podcasters never achieve. Nathalie explains her transition from managing an overwhelming free community to building two profitable membership tiers, the guest vetting AI tool that saves hours weekly, and the production systems that keep her podcast running smoothly. With her unique blend of scientific expertise and business acumen, Nathalie proves that starting with authentic passion and strategic thinking can create a podcast empire that serves both audience and bottom line.Connect with Nathalie Niddam:Website:https://www.natniddam.com/Podcast:Longevity with Nathalie Niddam (available on all platforms)LinkedIn:https://www.linkedin.com/in/nathalie-niddam-78b5891/Instagram:https://www.instagram.com/nathalieniddam/Follow Nathan Gwilliam:LinkedIn:https://www.linkedin.com/in/nathangwilliam/Follow Podcasting Secrets:Website:https://podcastingsecrets.com/YouTube: https://www.youtube.com/@podcasting-secretsInstagram:https://www.instagram.com/podcastingsecrets/LinkedIn: https://www.linkedin.com/company/poduppodcasting/

In this episode on Podcasting Secrets with Nathan Gwilliam, meet Joe Ingram, who transformed his embarrassing garage podcasting disasters into a top 5% global show that generates revenue through an unconventional VIP membership model. After his mother-in-law interrupted a live interview with a jar of pickles and his backdrop collapsed during a crucial Apple executive interview, Joe discovered that authentic failures create deeper audience connections than polished perfection. In this episode, Joe reveals his "edutainment" strategy that blends humor with education to drop ego barriers and boost memory retention by 300%. He shares why booking guests nine months in advance beats chasing celebrity interviews, his $49 VIP model that lets audience members join live recordings, and the brain chemistry secrets behind why people remember funny content longer. With over $1.7 billion in sales generated and 30+ years of training experience, Joe proves that starting imperfectly in your garage can lead to sustainable podcast success when you prioritize serving your audience over looking professional. Connect with Joe Ingram: Website - thegeniuslinks.com Podcast - Sales Genius (available on all platforms) LinkedIn - joeingram

Meet Lance A. Slatton, who drove 280,000 miles across Michigan helping caregivers before discovering he could reach more people without leaving his studio. After caring for his father turned into a 2.5-year journey that sparked his home care company, Lance launched his podcast during COVID to continue serving the 64 million family caregivers in America. He reveals why turning down lucrative sponsorship deals protects his credibility, his "mini documentary" approach that earned him 120K YouTube subscribers, and why he produces four different shows while maintaining his day job as a senior case manager. Lance shares the difference between sponsorships and brand ambassadorships, why quality over quantity drives his content strategy, and the episode featuring an Australian mother's secret that still impacts his parenting decisions. His story proves that serving your community authentically creates more sustainable success than chasing viral fame.Connect with Lance A Slatton:Website: lanceaslatton.comLinkedIn: lanceaslattonInstagram: officiallanceaslattonPodcast: allhomecarematters.comYoutube: @AllHomeCareMatters

What happens when you get a 15-minute phone call from Joe Rogan asking for help with his struggling podcast? Rob Walch found out in the early 2000s when the future king of podcasting was just another comedian whose hosting couldn't handle the traffic. As VP of Podcaster Relations at Libsyn and creator of the first podcast about podcasting (Podcast 411), Rob Walch has spent over 20 years watching the industry evolve from hand-coded RSS feeds to billion-download juggernauts. In this episode, he shares the behind-the-scenes stories and battle-tested strategies that shaped modern podcasting. Rob's journey from customer to employee at Libsyn gives him a unique perspective on what actually works versus what sounds good in theory. Whether you're just starting out or looking to optimize an existing show, his 20+ years of hands-on experience offer actionable insights you won't find anywhere else.Connect with Rob Walch:Email: rob@libsyn.comThe Feed Podcast (with Elsie Escobar): thefeed.libsyn.comTry Libsyn hosting: libsyn.com

Meet Rhea Wong, who transformed her "accidental fundraiser" background into one of the top voices in nonprofit podcasting through "Nonprofit Lowdown." Starting her podcast as an excuse to hang out with impressive friends in New York City, Rhea has built a loyal audience in her niche by delivering no-BS, tactical advice grounded in real trenches experience. She reveals why choosing a small pond over competing with Joe Rogan has made her a recognized authority, how podcasting became her secret weapon for opening doors with foundations and major donors, and the mistakes she wishes she'd avoided around monetization. Discover how consistency beats perfection, why being real about the struggles of running nonprofits resonates with audiences, and how Rhea mines her podcast content for her book, keynotes, and consulting sales. Her journey shows that sometimes the best podcasting strategy is simply being yourself while serving your community with practical solutions they can actually use.

JJ Peterson holds a PhD in storytelling and has transformed marketing for companies from Microsoft to small bakeries using a simple seven-element story formula. In this episode, JJ reveals why most podcasters position themselves as the hero when they should make their audience the star of the story. He breaks down the exact framework that helped Tempur-Sealy become the world's largest mattress company and explains how your brain processes 35,000 decisions daily while filtering out anything that burns too many mental calories. JJ exposes the fatal mistake that causes audiences to tune out within seconds and shares his "empathy plus authority" method for becoming the guide your listeners desperately need. This isn't abstract theory—it's the battle-tested blueprint that turns confused audiences into devoted followers who take action.

Silicon Valley tech executive Chris Christensen reveals how he built a six-figure podcasting business while working 60+ hour weeks at companies like Apple and eBay. Learn how his "stupid idea" for a travel show launched in 2005 grew to 4 million annual downloads and unlocked adventures to 75 countries, including press credentials alongside the Pope. Chris shares his counter-intuitive interview approach that radio consultants hated but listeners loved, his ruthless content standards that protect audience trust, and the exact revenue breakdown of his $100K business. Discover why consistency trumps talent, how 47 episodes per year created a retirement dream job, and why Chris believes podcasting is a marathon, not a sprint - with 97% of shows never reaching his download numbers.

John Biewen transformed from a small-town Minnesota basketball player to a documentary podcaster with 18 million downloads and two Peabody nominations. His counterintuitive approach? Tackle the biggest, most controversial topics other hosts avoid. When John launched his series on whiteness and racism, he expected to lose half his audience -instead, his downloads exploded 20-fold and changed his podcast's entire trajectory. He reveals why asking audacious questions about history's thorniest subjects builds massive audiences while safe topics fail. John's university-backed model eliminates revenue pressure, letting him spend 12+ months researching single seasons that deliver life-changing content. This episode breaks down his proven formula for turning complex historical deep-dives into podcast gold without chasing trends or sacrificing editorial freedom.

Lindsay McMahon turned a DIY launch into a global English‑learning phenomenon - and she's sharing every twist in the journey. In this episode you'll hear how a humbling moment around a Colombian campfire inspired her trademark "connection, not perfection" approach and why a bright yellow cover and two‑host format cut through the noise in 2013. Lindsay gets real about the year her original co‑host quit, the contracts she wishes she'd had in place, and the legal lessons every podcaster needs up front. You'll learn her exact guest‑appearance blueprint that unlocked 10, 000 downloads in the first months, plus how she balances four distinct revenue streams - from online courses and licensing to a premium app and big‑brand sponsorships. Finally, get Lindsay's advice on scaling live events without burning out and the key hires she's bringing on to take All Ears English past 3 000 episodes. Ready to apply these podcast growth tactics to your own show? Hit play now and start building your six‑figure podcast brand! Connect with Lindsay: LinkedIn: https://www.linkedin.com/in/lindsaymcmahon All Ears English:Website - www.allearsenglish.com YouTube - https://www.youtube.com/channel/UCajKaiBJSwYcDFbfMICpSpA Spotify - https://open.spotify.com/show/6qXldSz1Ulq1Nvj2JK5kSRApple Podcast - https://podcasts.apple.com/us/podcast/all-ears-english-podcast/id751574016

Meet Brent Thomas, the former corrections officer and self-described "late bloomer" who transformed his paranormal fascination into a podcast reaching 100,000 monthly downloads. Brent shares his journey from panic-reading three hours of material in twenty minutes during his first broadcast to developing the energetic presentation style that now defines his show. You'll discover why Bigfoot sightings from doctors and judges might deserve a second look, and how Brent structures his content differently across YouTube and podcast platforms to maximize audience engagement. His advice on monetization focuses on becoming "brand friendly" while his growth strategy emphasizes personality over equipment. For anyone curious about UFOs, time slips, or the mysterious Mandela Effect, Brent offers both paranormal insights and practical podcasting wisdom.

Jason Fitzgerald traded elite running competitions for a digital media career while raising three kids under 12. His surprising discovery? Famous Olympians on his show delivered zero audience growth. Instead, Jason reveals his hidden SEO hack that landed New York Times backlinks without spending marketing dollars. His counterintuitive YouTube strategy and 20% download boost technique work while other running podcasts flatline. This episode exposes why traditional podcast growth tactics fail and delivers Jason's tested blueprint for building authority in your niche without sacrificing family life or authenticity.

Mischa Zvegintzov stunned his boss by abandoning his lucrative mortgage career to raise his sons full time. Now he hosts Table Rush Talk Show!, ranked in the top 1.5% worldwide. Mischa exposes the hidden metrics most podcasters miss and shares his three-sentence email that lands him interviews while others struggle. He reveals the moment he knew sacrificing career ambition for fatherhood changed everything. This episode unveils how true influence begins at home before conquering the airwaves.

When COVID wiped out 95% of Gary Arndt's income overnight, he launched a podcast that now generates substantial five-figure monthly revenue and 1.5 million downloads per month. Discover how Gary ignored the "niche down" advice and instead created a show about literally everything, writing a 2000-word "term paper" daily while competitors produce fluff content. Gary shares his exact subscriber value calculation ($10-14 per listener annually) and reveals why he spends $1-3 to acquire each new listener through podcast apps. Learn why social media marketing failed him, which podcast advertising platforms deliver the best ROI, and how he built a rabid fan base (including his "Completionist Club" for superfans who've heard all 1,700+ episodes). This is the blueprint for turning daily publishing into financial freedom in just 18 months.

Lauren Davis's 15-year path from record store owner to marketing strategist reveals the untapped potential of authentic audience connections. She challenges the idea that giving away expertise hurts business, proving that sharing knowledge freely attracts ideal clients. Lauren breaks down podcast monetization myths, showing it's about building trust through consistent presence rather than aggressive sales tactics. Her three-point connection strategy exhibits how to convert listeners into clients, regardless of audience size. She emphasizes that successful consulting stems from meeting potential clients where they naturally gather, making every episode an opportunity to deepen relationships. This conversation serves as a practical guide to harnessing podcasting's unique power to build a thriving consulting practice through genuine connection and trust. Connect with Lauren Davis: Instagram: Lauren V. Davis Website: Lauren V. Davis