Podcasting Smarter

  Hey pod pals! After having the privilege of being a guest on her podcast, Lorraine Ball is joining me on this episode for a friendly episode swap! Lorraine is the host of the podcast, More Than A Few Words, a marketing conversation for business owners, AND a production of her marketing company, RoundPeg. Lorraine is a great sport during "podcast confessions", and is generous with what she has experienced and learned after years of producing a show to complement her marketing agency.    Podcasting Smarter Tips From Lorraine:  Don't be afraid to experiment with formats for the longevity and success of your show. Keep what works and dump what doesn't. Initially, her podcast allowed her to showcase companies she worked with, and they would often return the professional favor by mentioning her company on their marketing channels. Live call in shows are a bad idea.  Longer shows are not always better. Her show improved when she gave herself permission to do a shorter show and to edit out the less compelling parts of a recording.  Know why you are podcasting, and let that direct all of your decisions.  She started including the podcast in RoundPeg's weekly newsletter and it drastically improved the open rates.  Her podcast has helped her land clients.   She now makes social media graphics for her guests. The images showcase them nicely, making it more likely for them to promote their episode.  More than anything else, have fun. If you are enjoying the show, your guests will too.    Lorraine's hypothetical podcast about her life: "Well, I Didn't Expect That!"   Lorraine's Fantasy Podcaster: Ruth Bader Ginsburg    Listen to More Than A Few Words on Podbean, iTunes, and Stitcher! 

In an ever-evolving world, we are always looking for new ways to learn and new ways to teach.  Even outside of the education sphere of school and universities, people are hungry for knowledge and new ways to consume it.  But it’s within those schools and universities that we find those who are hungry to share knowledge as well, like Danny Hauger does using podcasts in education. Join us as educator Danny Hauger shows us how he uses podcasts in education, his classroom, and the impact that podcasting has on student learning and engagement.

While there’s nothing wrong with newsletters, emails, and group conference calls, some companies like VMWare haven taken a step further and have implemented internal podcasts for communication and training purposes.  According to Marty Boyzuck, Director of Enablement Technology Architecture & Design of VMWare, it’s not a new concept.  Out of all the careers he’s had and places he’s worked, several things led him to use podcasting for internal communications through audio and video podcasting.  Listen to Marty's interview and find out how VMware uses private podcasts for training and internal communication across VMware to keep his employees engaged and informed!  

Welcome to Podcasting Smarter, in this next of the replay episode from our April live event, "Unlocking Podbean's Premium Tools,", we dive deep into Podbean's analytics tools and network plans. Learn how Podbean's IAB-compliant analytics can provide valuable audience insights, helping you understand your podcast's performance with customizable date ranges, user interaction statistics, and geographical breakdowns. Discover how Podbean's dashboard can simplify your podcast management, from choosing the perfect website theme to optimizing for mobile and desktop views. Learn how to create a fully functional podcast website with customizable pages and your own domain. "There's so many things you can do with that data, and it really helps you build your strategy where, I mean, we know we love to nerd out on all things podcasting here." - John Kiernan, Dir. of Content We also explore the advanced features of Podbean's network plans, perfect for those managing multiple shows. Discover the benefits of having multiple admins, a professional network page, and a dedicated account manager. Whether you're a seasoned podcaster or just starting, this episode provides essential tips for leveraging analytics and maximizing your podcast's growth potential. Join us for an informative session packed with strategies to enhance your podcasting journey. Happy podcasting! Here are the main takeaways of today's episode: Mastering Podbean's advanced analytics to uncover insightful data for optimizing your podcast performance. Leveraging the power of Podbean's network plan to broaden your podcast's reach and visibility. Enhancing audience engagement with valuable insights on understanding and connecting with your podcast listeners. Crafting podcast content that's tailored to specific directories, maximizing discoverability and reach. Implementing proven strategies to organically grow your podcast audience and explore monetization opportunities.   The key moments in this episode are: 00:00:28 - IAB Compliant Analytics 00:03:47 - Audience Geography Breakdown 00:05:49 - Strategic Content Scheduling 00:09:59 - Utilizing Episode Comparisons 00:12:37 - Understanding Analytics Tools 00:13:10 - Leveraging Analytics for Content Strategy 00:14:27 - Network Plan Features 00:16:37 - Podcasting Smarter Community and Upcoming Events   Resources: Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe  Watch the video of this event on YouTube:  https://www.youtube.com/watch?v=1zvOaXj-ghw  Sign up for all of Podbean's Free Live Events here: https://www.eventbrite.com/o/podbeancom-31329492977  Other episodes you'll enjoy: Podbean's Apple Subscription Integration  Podbean's Descript Editing Integration About us: Podcast Smarter is the official in-house podcast by Podbean.  Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com  Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Find us on socials: Instagram: https://www.instagram.com/podbean  Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/  Twitter: https://www.twitter.com/podbeancom   LinkedIn: https://www.linkedin.com/company/podbean  Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com

Welcome to Podcasting Smarter, in this next of the replay episode from our April live event, "Unlocking Podbean's Premium Tools," we dive into the vast array of features available on Podbean to help you elevate your podcasting game. Discover how Podbean's dashboard can simplify your podcast management, from choosing the perfect website theme to optimizing for mobile and desktop views. Learn how to create a fully functional podcast website with customizable pages and your own domain. "Having that video as well is so complimentary, I think, to the traditional audio podcast.." - John Kiernan, Dir. of Content We also explore the exciting world of video podcasting. Find out how Podbean hosts video content, the benefits of the Unlimited Plus plan, and tips for managing video and audio RSS feeds. Whether you're looking to add a visual component to your podcast or host instructional videos, this episode covers all you need to know. Join us for an informative session packed with best practices and helpful tips to keep your podcast growing. Here are the main takeaways of today's episode: Optimize your podcast website for mobile to enhance user experience and reach a wider audience on-the-go. Choose the right podcast hosting plan for seamless integration and smooth management of your podcast episodes. Integrate video into your podcast strategy to captivate your audience with engaging visual content. Create effective podcast website pages to attract and retain more listeners with a compelling online presence. Explore the benefits of Podbean's unlimited plus plan for maximizing your podcast's potential and growing your audience.   The key moments in this episode are: 00:00:28 - Understanding Podbean's Features 00:03:30 - Customizing Your Podcast Website 00:05:13 - Embracing Video Podcasting 00:10:18 - Conclusion and Contact Information Resources: Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe  Watch the video of this event on YouTube:  https://www.youtube.com/watch?v=1zvOaXj-ghw  Sign up for all of Podbean's Free Live Events here: https://www.eventbrite.com/o/podbeancom-31329492977  Other episodes you'll enjoy: Podbean's Apple Subscription Integration  Podbean's Descript Editing Integration About us: Podcast Smarter is the official in-house podcast by Podbean.  Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com  Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Find us on socials: Instagram: https://www.instagram.com/podbean  Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/  Twitter: https://www.twitter.com/podbeancom   LinkedIn: https://www.linkedin.com/company/podbean  Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com

In this next of the replay episode from our April live event, "Unlocking Podbean's Premium Tools," we'll dive into the latest monetization strategies to help you grow your podcast. Learn about the Apple Podcast subscription integration, which allows you to monetize exclusive content directly from your Podbean dashboard. We'll also cover the benefits of the patron program, enabling your super fans to support you with monthly donations in exchange for exclusive content. "You have to get rid of the fear of hearing no. So the only way that you can get people to support your show, get people to donate to your show, is just by asking them." - John Kiernan, Dir. of Content We also explore the PodAds platform, where you can insert your own ads into your episodes, promoting your offers, courses, and more. Whether you're a yoga instructor, a coach, or an entrepreneur, this episode provides valuable insights into building a sustainable podcasting business. Join us as we guide you through the tools and strategies to take your podcast to the next level. Here are the main takeaways of today's episode: Discover the untapped benefits of the Apple Podcasts subscription model that can elevate your podcasting income. Unlock the potential of monetizing your podcasts with ad-free content and see a substantial increase in your revenue streams. Maximize your podcasting revenue by leveraging the Podbean patron program designed to support and reward podcasters. Learn effective strategies for engaging your podcast listeners to gain their support and grow your podcasting income. Explore the powerful tools and features of Podbean for podcast monetization, propelling your podcasting income to new heights. The key moments in this episode are: 00:00:27 - Monetization with Apple Podcast Subscription 00:01:42 - Patron Program and Community Engagement 00:05:10 - Monetization Options and Self-Promotion 00:07:56 - Built-in Monetization Tools Resources: Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe  Watch the video of this event on YouTube:  https://www.youtube.com/watch?v=1zvOaXj-ghw  Sign up for all of Podbean's Free Live Events here: https://www.eventbrite.com/o/podbeancom-31329492977  Other episodes you'll enjoy: Podbean's Apple Subscription Integration  Podbean's Descript Editing Integration About us: Podcast Smarter is the official in-house podcast by Podbean.  Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com  Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Find us on socials: Instagram: https://www.instagram.com/podbean  Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/  Twitter: https://www.twitter.com/podbeancom   LinkedIn: https://www.linkedin.com/company/podbean  Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com

In the first of the replay episodes from our April live event, "Unlocking Podbean's Premium Tools," we'll explore the array of features that Podbean offers to elevate your podcasting journey. From the basics of getting started on a free plan to the advantages of upgrading to premium plans, we cover it all. Norma Jean Belenky, the Head of Events at Podbean, hosts this virtual event with Podcast Specialist Roni Gosch and Director of Content, John Kiernan where we have a lively discussion on the tools that Podbean has built into the platform with our different plans.   Learn about Podbean's unlimited audio plan, unlimited storage, unmetered bandwidth, and the benefits of having a professional podcast website. Discover how to utilize Podbean's monetization tools, including dynamic ad insertion (DAI) and the ads marketplace, to grow and monetize your podcast effectively. "And you can also list your podcast (on the ads marketplace.) You can say, hey, you know, I'm getting a few thousand downloads a month, 10,000 downloads a month, however many you're getting. And you can list your, your podcast on the ads marketplace. It's really easy. " - Norma Jean Belenky, Head of Events Whether you're a seasoned podcaster or just starting, this episode provides valuable insights and practical tips to help you maximize your podcast's potential. Here are the main takeaways of today's episode: Learn about Podbean's premium tools to elevate your podcasting game. Monetize your podcast and turn your passion into profit. Master the art of podcasting smarter with live stream sessions. Implement dynamic ad insertion for a more engaging podcast experience. Create successful podcast ad campaigns to maximize your revenue potential. The key moments in this episode are: 00:00:30 - Unlocking Podbean's Premium Tools 00:03:20 - Overview of Podbean's Plans 00:07:01 - Importance of Podcast Website and Distribution 00:11:27 - Simplifying Podcast Setup and Launch 00:12:55 - Understanding Podbean's Basic Plan 00:14:15 - Monetization Tools and Unlimited Bandwidth 00:15:22 - Ads Marketplace Features 00:16:54 - Promoting and Monetizing Podcasts 00:18:24 - Accessing Ads Marketplace Resources: Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe  Watch the video of this event on YouTube:  https://www.youtube.com/watch?v=1zvOaXj-ghw  Sign up for all of Podbean's Free Live Events here: https://www.eventbrite.com/o/podbeancom-31329492977  Other episodes you'll enjoy: Podbean's Apple Subscription Integration  Podbean's Descript Editing Integration About us: Podcast Smarter is the official in-house podcast by Podbean.  Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com  Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Find us on socials: Instagram: https://www.instagram.com/podbean  Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/  Twitter: https://www.twitter.com/podbeancom   LinkedIn: https://www.linkedin.com/company/podbean  Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com

In today's episode of Podcast Smarter, we continue our conversation with the Royal National Lifeboat Institution (RNLI) and how they leveraged the power of podcasting to celebrate their 200th anniversary through their series entitled '200 Voices'. Explore the fascinating details behind the creation of a content-rich podcast aimed to commemorate, inspire and celebrate two centuries of life-saving operations.   Understand the strategic integration of this podcast into RNLI's broader marketing strategy, and its role within the digital ecosystem including the use of an embedded player and streaming platforms. Be a part of exceptional stories of hope and resilience, doubly amplified by strategic social media campaigns and collaborations with influencers. Learn how the podcast goes beyond their standalone article, serving also as teasers and supportive content for social media, digital newsletters and their print magazine.  "The measure of success for 200 voices is the number of people who stop you or go, I heard that. What an incredible story. Or I listened to this person. I never knew that about them." - Dan Holland, Adventurous Audio This episode also features the heartwarming story of Doug Grant, a volunteer whose family has served the RNLI for over 124 years, highlighting multi-generational volunteerism and the strong bond created during their time of shared service. Throughout the episode, you are given an in-depth view into the RNLI’s history, it's symbol of hope and resilience, and the core human values it embodies. Tune in for a narrative that transcends ordinary storytelling and lays bare the emotional core of human experience, setting an example of compassion and dedication to community service. Here are the main takeaways of today's episode: Discover the captivating story of RNLI's 200th anniversary celebration and the impact of their lifesaving work. Master the art of effective podcasting for non-profits and amplify your organization's message to a broader audience. Unleash the power of a digital content hub to streamline your organization's communication and engagement efforts. Engage and connect with your audience through compelling branded podcasts that leave a lasting impression. Learn how the RNLI has preserved their organization's rich history and heritage through the captivating medium of digital audio, ensuring its legacy lives on. The key moments in this episode are: 00:00:28 - Utilizing the Podcast in Marketing Strategy 00:01:36 - Importance of Embedded Players and Web Presence 00:04:47 - Podcast Complementing Digital Strategy 00:08:07 - Standout Episodes and Impact on Brand 00:14:32 - The Power of Storytelling 00:15:32 - Impact of Branded Podcasting 00:17:40 - Effective Techniques of Podcasting 00:18:23 - Contributions to the History of the Brand 00:19:51 - The Measure of Success Resources: Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe  Watch the video of this event on YouTube:  https://www.youtube.com/live/gHSOJdKZxfY?si=dEPPg9WHPz3A6Dil  Sign up for all of Podbean's Free Live Events here: https://www.eventbrite.com/o/podbeancom-31329492977  Other episodes you'll enjoy: Podbean's Apple Subscription Integration  Podbean's Descript Editing Integration Connect with Rory, the RNLI, Dan and Adventurous Audio: Facebook: www.Facebook.com/RNLI YouTube: www.YouTube.com/RNLI Twitter/X: www.X.com/rnli   @RNLI TT: www.TikTok.com/@RNLI  LinkedIn: www.linkedin.com/RNLI    Adventurous Audio Website https://www.adventurousaudio.co.uk/ LinkedIn: https://www.linkedin.com/company/adventurous-audio-ltd Insta https://www.instagram.com/adventurous_audio  Dan Holland LinkedIn https://www.linkedin.com/in/dnjholland/    About us: Podcasting Smarter is the official in-house podcast by Podbean.  Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com  Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Find us on socials: Instagram: https://www.instagram.com/podbean  Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/  Twitter: https://www.twitter.com/podbeancom   LinkedIn: https://www.linkedin.com/company/podbean  Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com

In today's episode of Podcast Smarter, we delve back into the world of branded podcasts with the Royal National Lifeboat Institution (RNLI). We continue speaking about the creation journey of the Royal National Lifeboat Institution's (RNLI) anniversary branded podcast, 200 Voices with Rory Stamp from the RNLI and Dan Jones, a former BBC producer, who elucidate their approach in creating impactful narratives for the RNLI's 200th-anniversary podcast. Rory paints a vivid picture of how the concept of 200 Voices evolved, articulating the navigation through the complexities of representative selection to ensure a diversity of roles, locations, and milestones. Get inspired as Rory shares how the podcast was the product of a desire to celebrate RNLI's colossal impact and inspire a futuristic vision. "200 years, it's got to be 200 voices (episodes). Okay, let's see if we can do it." - Rory Stamp, The Royal National Lifeboat Institution Dan shares fascinating behind-the-scenes tales of the production, expounding on the strategies he used to encourage guests to open up and how he crafted narratives that resonated with the audience. You will be inspired by the remarkable feats achieved by Adventurous Audio in accomplishing this grand task with limited resources. Explore the methods used by Adventurous Audio in blending branding strategies with storytelling and music to construct a podcast that splendidly celebrates RNLI's legacy. This episode is packed with insightful lessons for your podcasting journey, offering a peek into how you can make your podcast smarter and more engaging. Immerse yourselves in this engaging conversation revealing how Adventurous Audio connects with varied branded podcasts, while maintaining the authenticity of the brands, their stories, and their audiences. Learn about the process of translating a brand's core message into a wider public domain, highlighting the importance of maintaining relevance. Here are the main takeaways of today's episode: Discover the secrets to starting a branded podcast that stands out from the crowd. Learn how to capture captivating stories through expert audio production techniques. Understand the crucial role of music in creating an immersive and unforgettable podcast experience. Engage your audience on a deeper level by utilizing the power of familiar voices in your podcast. Explore effective strategies for building a podcast that fosters genuine community engagement and connection. The key moments in this episode are: 00:00:26 - Origin of the 200 Voices Podcast and 200 Episodes 00:02:39 - Selecting Guests for the Podcast 00:04:13 - Production Expertise and Storytelling 00:09:00 - Aligning Personal Purpose with the Project 00:13:00 - Creating Structure for 200 Episodes 00:13:32 - Promoting High-profile Names 00:15:08 - Narrative Arc and Sound Design 00:16:10 - Creatively Expressing Brand Identity Resources: Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe  Watch the video of this event on YouTube:  https://www.youtube.com/live/gHSOJdKZxfY?si=dEPPg9WHPz3A6Dil  Sign up for all of Podbean's Free Live Events here: https://www.eventbrite.com/o/podbeancom-31329492977  Other episodes you'll enjoy: Podbean's Apple Subscription Integration  Podbean's Descript Editing Integration Connect with Rory, the RNLI, Dan and Adventurous Audio: Facebook: www.Facebook.com/RNLI YouTube: www.YouTube.com/RNLI Twitter/X: www.X.com/rnli   @RNLI TT: www.TikTok.com/@RNLI  LinkedIn: www.linkedin.com/RNLI    Adventurous Audio Website https://www.adventurousaudio.co.uk/ LinkedIn: https://www.linkedin.com/company/adventurous-audio-ltd Insta https://www.instagram.com/adventurous_audio  Dan Holland LinkedIn https://www.linkedin.com/in/dnjholland/    About us: Podcasting Smarter is the official in-house podcast by Podbean.  Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com  Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Find us on socials: Instagram: https://www.instagram.com/podbean  Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/  Twitter: https://www.twitter.com/podbeancom   LinkedIn: https://www.linkedin.com/company/podbean  Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com

In today's episode of Podcast Smarter, we delve into the world of branded podcasts with the Royal National Lifeboat Institution (RNLI). Honoring its 200th year anniversary, the RNLI has launched a powerful podcast, sharing personal stories of bravery and service from hundreds of their volunteers. The episode is the first of three in our event replay and is perfect for podcast enthusiasts and those interested in creating impactful content for their brands. "The RNLI is about its people, and for me, as a storyteller, this podcast is about the people, and it's about the community of the RNLI, and it's about how it brings people together, sometimes collectively, as a community." - Dan Holland, Adventurous Audio In this riveting conversation, we invited Rory Stamp, the RNLI’s Strategic Content Manager, and Dan Holland, Director of Adventurous Audio, to share their experiences of producing the RNLI's anniversary podcast. This podcast commemorates 200 years by sharing 200 distinct, emotional stories from RNLI's vast community. Their experiences are sure to inspire other podcast makers while giving listeners a glimpse into the purpose-driven work of this life-saving organization. Find out how a podcast can bring value to your brand, create positive changes within your organization, and much more in this enlightening episode of Podcasting Smarter. Listen, learn, and get ready to uncover the powerful potential of branded podcasts. Here are the main takeaways of today's episode: Discover the power of storytelling in charity awareness and how it creates a lasting impact on communities. Explore the 200th anniversary commemorative podcast of RNLI, uncovering the remarkable history and impact of the volunteer lifeboat service in the UK and Ireland. Uncover the art of creating immersive audio content for brands, and how it can elevate the reach and engagement of non-profit organizations. Dive into the world of branded podcasts designed specifically for non-profit organizations, and how they can be a game-changer in community engagement and awareness. The key moments in this episode are: 00:00:01 - Introducing the RNLI and 200 Voices Podcast 00:05:20 - Impact of 200 Voices on the Community 00:08:08 - The Power of Storytelling 00:12:08 - The Immersive Experience of Podcasting Resources: Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe  Watch the video of this event on YouTube:  https://www.youtube.com/live/gHSOJdKZxfY?si=dEPPg9WHPz3A6Dil  Sign up for all of Podbean's Free Live Events here: https://www.eventbrite.com/o/podbeancom-31329492977  Other episodes you'll enjoy: Podbean's Apple Subscription Integration  Podbean's Descript Editing Integration Connect with Rory, the RNLI, Dan and Adventurous Audio: Facebook: www.Facebook.com/RNLI YouTube: www.YouTube.com/RNLI Twitter/X: www.X.com/rnli   @RNLI TT: www.TikTok.com/@RNLI  LinkedIn: www.linkedin.com/RNLI    Adventurous Audio Website https://www.adventurousaudio.co.uk/ LinkedIn: https://www.linkedin.com/company/adventurous-audio-ltd Insta https://www.instagram.com/adventurous_audio  Dan Holland LinkedIn https://www.linkedin.com/in/dnjholland/    About us: Podcasting Smarter is the official in-house podcast by Podbean.  Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com  Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Find us on socials: Instagram: https://www.instagram.com/podbean  Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/  Twitter: https://www.twitter.com/podbeancom   LinkedIn: https://www.linkedin.com/company/podbean  Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com

In today's episode of Podcast Smarter, Norma Jean Belenky, Podbean's Head of Events, hosts an Ask Me Anything (AMA) session with Podcast Specialist Roni Gosch and Director of Content, John Kiernan. This episode uncovers the value of serving unique niche content, emphasizes the importance of consistent messaging, and the significance of a well-executed retention strategy in podcast success. Understanding the impact of building a community around your podcast, we deep dive into leveraging social media and community platforms for cultivating discussions and fostering a dedicated listener base. Experts also reveal the importance of consistency, and provide insights on aligning with industry professionals to maximize your podcast's reach. As we move into the era of short-form content, we share how to effectively plan your content to generate promotional-shareable clips. We share success stories and strategic guidelines to help boost your podcast's visibility across different platforms. "Go hard on your niche. Commit to the bit. Those are your people. Right? Those are your audience. Those are your true fans. That's your true community." - John Kiernan This episode also offers tips on how to take your podcast to the next level with strong content strategies, recording insights, and an engaging podcasting environment. From the intricacies of poll creation to managing successful recordings and encouraging guest interaction, we cover it all. Besides discussing the importance of a well-balanced podcast structure, we also delve into ensuring valuable content delivery and maintaining a dynamic environment. Our team also directs you towards valuable resources like the Podbean Academy, equipped with comprehensive learning materials for enhancing your podcasting skills. Here are the main takeaways of today's episode: Mastering Niche Podcast Marketing: Uncover the key strategies to stand out in a crowded podcasting landscape and attract your ideal listeners. Building an Engaging Podcast Community: Learn how to foster a thriving and interactive community around your podcast, keeping your audience engaged and connected. Crafting Compelling Podcast Clips: Discover the art of planning and creating captivating podcast clips that grab attention and entice listeners to tune in for more. Organizing Impactful Podcast Interviews: Unlock the secrets to hosting captivating interviews that captivate your audience and leave a lasting impression. Growing Your Podcast Through Guest Interaction: Explore how guest interaction can elevate your podcast's reach and engagement, leading to substantial listener growth. The key moments in this episode are: 00:00:26 - Strategies for Engaging Niche Audiences 00:08:33 - Building an Engaged Listener Base 00:10:33 - Content Planning for Shareable Clips 00:11:55 - Importance of Video in Podcasting Strategy 00:13:42 - Creating Engaging Clips 00:15:26 - Organizing Interviews and Q&A Sessions 00:19:10 - Creating Value and Engagement 00:22:38 - Upcoming Events and Podcast Growth Resources: Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe  Watch the video of this event on YouTube:  https://www.youtube.com/watch?v=GxSJeWFoVSw  Sign up for all of Podbean's Free Live Events here: https://www.eventbrite.com/o/podbeancom-31329492977  Other episodes you'll enjoy: Podbean's Apple Subscription Integration  Podbean's Descript Editing Integration About us: Podcast Smarter is the official in-house podcast by Podbean.  Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com  Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Find us on socials: Instagram: https://www.instagram.com/podbean  Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/  Twitter: https://www.twitter.com/podbeancom   LinkedIn: https://www.linkedin.com/company/podbean  Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com

In today's episode of Podcast Smarter, Norma Jean Belenky, Podbean's Head of Events, hosts an Ask Me Anything (AMA) session with Podcast Specialist Roni Gosch and Director of Content, John Kiernan. We have a lively discussion on various strategies for bootstrapping your podcast, Podbean swag and how to pace and communicating interview styles and preferences.   We highlight the capabilities of the Podbean app for recording and live streaming directly from a smartphone, emphasizing the value of utilizing available tools to their fullest.  "You don't have to have hundreds or thousands of dollars to start. You just have to start. I think starting is the hardest thing. So don't let maybe the lack of funds or the lack of whatever you're able to start with stop you because literally with the Podbean app, we have an app where you can record and edit and publish directly from your phone from a free app. You can get started today." - Norma Jean Belenky We also highlight the significance of podcast merchandise and discuss effective ways for you to whip up your own custom podcast merchandise revealing exciting upcoming plans for the Podbean booth, including unique branded content designed by our team. Roni also shares their expertise on podcast merchandise, taking us through some of the coolest merch items we've had on offer with a glimpse into the creative process behind Podbean's unique limited-edition stickers.   This episode provides invaluable insights into the art of conversation redirection in podcasting. Learn subtle techniques for expanding upon briefly touched topics without coming across as impolite. Discover how to create the perfect tone for your show, keep your conversations engaging, and when to confidently jump into the conversation. We also cover options for multi-person hosts and the use of visual cues in video podcasting. Whether you're a fan seeking Podbean merch, a podcaster hoping to master the art of interviewing, or just someone interested in the podcast production process, this is an informative and engaging listen with something for everyone. Here are the main takeaways of today's episode: Discover cost-effective strategies to launch your podcast and make an impact in the podcasting world. Learn how to leverage the Podbean app for seamless and professional podcasting experience. Uncover the best microphones tailored to beginner podcasters for top-notch audio quality without breaking the bank. Master the art of podcasting with zero budget and still reach and engage a wide audience. Explore techniques to captivate and retain your podcast audience, making your episodes unmissable and highly engaging. The key moments in this episode are: 00:00:27 - Starting a Podcast with Zero Revenue 00:03:00 - Podcasting with Zero Budget Strategy 00:07:16 - Importance of Engaging Content 00:10:54 - Getting Podbean Merchandise 00:12:28 - Tips for redirecting conversations 00:14:19 - Providing structure to interviews 00:16:29 - Balancing interview structure and spontaneity 00:18:35 - Communicating interview style preferences Resources: Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe  Watch the video of this event on YouTube:  https://www.youtube.com/watch?v=GxSJeWFoVSw  Sign up for all of Podbean's Free Live Events here: https://www.eventbrite.com/o/podbeancom-31329492977  Other episodes you'll enjoy: Podbean's Apple Subscription Integration  Podbean's Descript Editing Integration About us: Podcast Smarter is the official in-house podcast by Podbean.  Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com  Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Find us on socials: Instagram: https://www.instagram.com/podbean  Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/  Twitter: https://www.twitter.com/podbeancom   LinkedIn: https://www.linkedin.com/company/podbean  Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com

In today's episode of Podcast Smarter, Norma Jean Belenky, the Head of Events at Podbean, hosts an Ask Me Anything (AMA) session with Podcast Specialist Roni Gosch and Director of Content, John Kiernan. We have a lively discussion on various strategies for monetizing podcast content and engaging the audience. We cover a wide range of topics, including the benefits of live streaming, using Podbean's ad marketplace, the importance of consistency, and various ways podcasters can monetize their work. We also discuss the Podbean patron program, Apple Podcast subscriptions, and how you as a podcast host can increase awareness about these different revenue streams among listeners. "We're not there yet where when you google something, it's going to scan audio. We're not there. And so when people are searching for content, they're using text, right? We're searching via text." - Norma Jean Belenky, Head of Events Aside from Podbean tools, non-Podbean monetization options, such as PayPal donation buttons and 'Buy me a Coffee', are also discussed, providing podcasters with a wide variety of ways to generate income. The conversation underscores the value of merchandise in advertising a podcast and driving revenue. We aim to answer all questions, no matter how small or broad the topic is, in this enlightening information feast. On a deeper level, the episode explores the personal and strategic layers of podcasting, focusing on audience engagement, visuals, tone consistency, and the celebration of milestones. There's also a discussion on the use of hashtags vs keywords in podcast descriptions, suggesting that effective keywords are more beneficial for SEO and overall discoverability. The significance of custom playlists on Podbean's embeddable player and the potential of transcriptions and chapter markers are also pointed out. Tune in to this exciting episode and find out how you can take your podcast's performance to the next level in terms of monetization and audience engagement. Here are the main takeaways of today's episode: Maximize Revenue: Unlock effective podcast monetization strategies to boost your income stream. Captivate Audiences: Learn the secrets to creating engaging podcast content that keeps listeners coming back for more. Boost Discoverability: Harness the power of keywords for podcast SEO to reach a wider audience and increase visibility. Enhance SEO: Discover the benefits of podcast transcripts for SEO and how they can elevate your podcast's online presence. Drive Engagement: Explore the impact of embedding podcasts on websites to boost audience engagement and interaction. The key moments in this episode are: 00:02:20 - Monetization Strategies for Podcasters 00:07:31 - Consistency and Audience Engagement 00:11:44 - Utilizing Tags for Audience Engagement 00:12:22 - Embedding Your Show on Websites 00:13:36 - Customized Playlists and Embeddable Player 00:14:09 - Keywords Over Hashtags 00:15:32 - Enhancing SEO with Transcripts and Chapter Markers 00:18:10 - Optimizing Titles and Keywords Resources: Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe  Watch the video of this event on YouTube:  https://www.youtube.com/watch?v=GxSJeWFoVSw  Sign up for all of Podbean's Free Live Events here: https://www.eventbrite.com/o/podbeancom-31329492977  Other episodes you'll enjoy: Podbean's Apple Subscription Integration  Podbean's Descript Editing Integration About us: Podcast Smarter is the official in-house podcast by Podbean.  Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com  Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Find us on socials: Instagram: https://www.instagram.com/podbean  Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/  Twitter: https://www.twitter.com/podbeancom   LinkedIn: https://www.linkedin.com/company/podbean  Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com

In today's episode of Podcast Smarter we return with our third of three episodes with with Bethany Hawkins, the founder of Crackers and Soup, a podcast production company.   Explore the essence of building and utilizing a faithful, interactive podcast community and monetize that community in this episode of 'Podcasting Smarter'. Learn about the importance of consistent listener engagement and innovative methods, such as the 'question of the episode' and interactive Q&As on Patreon. Discover how a listener-centric approach can revolutionize your podcast outreach and enhance your revenue. We dive into the art of humanizing communication to build a stronger audience bond, emphasizing that every listener should feel personally connected with despite the thousands of downloads per episode. The conversation expands on podcast monetization methods, illuminating the idea that monetization could mean a new follower or client, not just revenue. The episode moves forward to the significance of collaborations with brands you love. Hear about how delivering authentic recommendations to your listeners can increase your income. Learn the trick to naturally weave in product talks into your chats. This episode is invaluable for podcasters wishing to engage authentically with their audience and diversifying their revenue streams. We further delve into the rich world of podcast monetization with Podbean, uncovering the benefits sponsors bring to the podcast content and how promotional partnerships form a beneficial scenario for both parties. It includes strategies for managing your podcast successfully and compelling insights from Bethany, a podcast guru specializing in Black and BIPOC podcasts. Understand the power of resilience in the over-saturated podcast market. Finally, we discuss strategies for making the best use of various programs and tools for quicker and easier editing and production, allowing you to concentrate on the creative and engagement aspect of your podcast. Tune in to this enlightening discussion and start making your podcast work harder for you today! "Developing that one-on-one connection, I always try to emphasize the importance to my clients that they are talking to one person. They may have 10,000 downloads for that episode, but when that person is listening, they think that they're talking to them. One person" - Bethany Hawkins, Crackers in Soup Bethany is an experienced podcast consultant known for her innovative strategies to enhance audience engagement and improve podcasting efficiency. With a passion for creating meaningful connections, she emphasizes the importance of fostering one-on-one relationships with listeners and leveraging platforms like Podbean for live Q&A sessions. Bethany's expertise extends to monetization strategies, where she encourages her clients to think outside the box and seek partnerships that resonate with their audience. With her insightful approach to podcasting, Bethany has helped numerous podcasters establish deeper connections with their listeners and achieve sustainable growth. Here are the main takeaways of today's episode: Mastering Strategies for Engaging Your Podcast Audience to Keep Them Coming Back for More Uncover the Importance of Crafting the Perfect Question of the Episode to Ignite Audience Interaction and Participation Unleash the Power of Utilizing Podbean for Live Q&A Sessions to Foster Real-Time Engagement and Connection with Your Listeners Unlock Monetization Strategies to Turn Your Passion for Podcasting into a Lucrative Venture Discover the Benefits of Hiring Help for Podcast Production and Growth to Streamline Your Workflow and Elevate Your Content The key moments in this episode are: 00:00:26 - Building a Loyal and Interactive Community 00:03:12 - Strategies for Patreon and Monetization 00:09:27 - Diversifying Monetization Strategies 00:15:23 - Importance of Promoting Your Own Product 00:15:43 - Resilience of Marginalized Voices 00:18:21 - Hiring Others for Podcast Support 00:20:11 - Leveraging Strengths and Tools for Podcasting 00:21:09 - Conclusion and Podcasting Tips Resources: Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe  Watch the video of this event on YouTube:  https://www.youtube.com/watch?v=Ub4l6a6wjZ4  Sign up for all of Podbean's Free Live Events here: https://www.eventbrite.com/o/podbeancom-31329492977  Other episodes you'll enjoy: Podbean's Apple Subscription Integration  Podbean's Descript Editing Integration Connect with Bethany and Crackers in Soup: Facebook: https://www.facebook.com/bcrackersinsoup Instagram: https://www.instagram.com/bcrackersinsoup/  LinkedIn: https://www.linkedin.com/in/crackersinsoup/  Tik Tok: https://www.tiktok.com/@crackers_in_soup About us: Podcast Smarter is the official in-house podcast by Podbean.  Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com  Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Find us on socials: Instagram: https://www.instagram.com/podbean  Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/  Twitter: https://www.twitter.com/podbeancom   LinkedIn: https://www.linkedin.com/company/podbean  Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com

In today's episode of Podcast Smarter we return with our second of three episodes with with Bethany Hawkins, the founder of Crackers and Soup, a podcast production company.   Uncover the surprising key to making your podcast stand out in a sea of competition. It's not just about content, but the strategic use of branding and design. Find out how to captivate your audience and create a lasting impression. Stay tuned for the unexpected twist that will change the way you approach podcasting. "Your podcast is your brand. If you have a business that has particular hex codes, that has a particular mood board, you're going to want to incorporate those type of things that make your business aesthetic you into your graphics, into your cover art so that everybody knows all of this flows and coincides." - Bethany Hawkins, Crackers in Soup Bethany Hawkins is a seasoned podcast consultant with a knack for elevating shows through intentional branding and design choices. Her expertise lies in crafting show notes optimized for SEO, leveraging transcripts for accessibility, and implementing AI tools for content creation. Bethany's commitment to empowering podcasters to enhance their visibility extends to her meticulous strategies for marketing engagement and her keen eye for developing distinctive podcast branding. With her unique approach and dedication, Bethany has become a trusted authority in the podcasting community, helping aspiring podcasters maximize their impact and reach a wider audience. Here are the main takeaways of today's episode: Unlock the secret to boosting your podcast's visibility with SEO-optimized show notes. Enhance your podcast's accessibility and reach a wider audience by leveraging transcripts. Discover how AI tools can revolutionize your podcast content creation process. Elevate your podcast engagement with innovative marketing strategies. Unleash the power of intentional branding and design choices to elevate your podcast's impact. The key moments in this episode are: 00:00:22 - Importance of Search Engine Optimization in Podcasting 00:02:06 - Strategies for Better Visibility 00:05:56 - Multi-channel Content Marketing 00:08:02 - Building Relationships with Guests 00:12:08 - The Importance of Podcast Branding 00:14:53 - Importance of Thoughtful Immersion in Podcast 00:15:35 - Rebranding and Graphic Considerations 00:16:01 - Importance of Consistent Branding 00:16:32 - Graphic Usage and Brand Association 00:17:25 - Conclusion and Invitation for Interaction Resources: Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe  Watch the video of this event on YouTube:  https://www.youtube.com/watch?v=Ub4l6a6wjZ4  Sign up for all of Podbean's Free Live Events here: https://www.eventbrite.com/o/podbeancom-31329492977  Other episodes you'll enjoy: Podbean's Apple Subscription Integration  Podbean's Descript Editing Integration Connect with Bethany and Crackers in Soup: Facebook: https://www.facebook.com/bcrackersinsoup Instagram: https://www.instagram.com/bcrackersinsoup/  LinkedIn: https://www.linkedin.com/in/crackersinsoup/  Tik Tok: https://www.tiktok.com/@crackers_in_soup About us: Podcast Smarter is the official in-house podcast by Podbean.  Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com  Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Find us on socials: Instagram: https://www.instagram.com/podbean  Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/  Twitter: https://www.twitter.com/podbeancom   LinkedIn: https://www.linkedin.com/company/podbean  Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com

In today's episode of Podcast Smarter we speak with with Bethany Hawkins, the founder of Crackers and Soup, a podcast production company.   We'll share a look into the effective strategies that have empowered black-owned podcast businesses to excel. The conversation sheds light on Bethany’s distinctive methods for creating engaging podcast content, offering valuable insights for podcasters aiming to attract and retain a diverse listener base. This episode not only highlights Bethany’s success in the industry but also prompts podcasters to consider how they can adopt similar tactics to enhance their own growth and reach. "You really have to know and understand what you're doing in your business... So you are getting your audience excited about that particular topic before you even drop it, before you even launch it." - Bethany Hawkins, Crackers in Soup Bethany's journey from the corporate world to becoming a successful black-owned business owner is nothing short of inspiring. With her keen insights, Bethany has been instrumental in guiding podcasters to create authentic connections with their audiences, leading to remarkable growth and impact. Her unique approach focuses on aligning the client's personal strengths with their podcasting goals, ensuring genuine and enduring engagement. Bethany's expertise and dedication have empowered countless individuals to find their voice and build thriving podcast communities. Here are the main takeaways of today's episode: Mastering the Art of Growing Your Podcast Audience Launching a Successful Podcast Service Business Empowering Black-Owned Podcast Businesses with Effective Strategies Crafting Engaging Podcast Content to Captivate Your Audience Harnessing the Power of SEO for Explosive Podcast Growth The key moments in this episode are: 00:01:00 - Bethany's Journey to Podcasting 00:07:44 - Overcoming Initial Podcasting Challenges 00:13:07 - Keeping the Audience Engaged 00:14:36 - Leveraging Taylor Swift and Travis Kelsey News 00:15:06 - Keyword Utilization and SEO 00:15:22 - Gaining Traction and Building Audience 00:15:39 - Closing Remarks and Contact Information Resources: Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe  Watch the video of this event on YouTube:  https://www.youtube.com/watch?v=Ub4l6a6wjZ4  Sign up for all of Podbean's Free Live Events here: https://www.eventbrite.com/o/podbeancom-31329492977  Other episodes you'll enjoy: Podbean's Apple Subscription Integration  Podbean's Descript Editing Integration Connect with Bethany and Crackers in Soup: Facebook: https://www.facebook.com/bcrackersinsoup Instagram: https://www.instagram.com/bcrackersinsoup/  LinkedIn: https://www.linkedin.com/in/crackersinsoup/  Tik Tok: https://www.tiktok.com/@crackers_in_soup About us: Podcast Smarter is the official in-house podcast by Podbean.  Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com  Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Find us on socials: Instagram: https://www.instagram.com/podbean  Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/  Twitter: https://www.twitter.com/podbeancom   LinkedIn: https://www.linkedin.com/company/podbean  Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com

Welcome to a captivating episode of Podcasting Smarter, the second episode with special guests Oliver Wellington, the founder of Headliner, and their marketing manager, Elissa Craig. Together, they share invaluable tips and practices for promoting podcasts and unravel strategies such as visual engagement and adapting to the ever-evolving landscape of social media. We kick off with exploring the concept of content repurposing and how Headliner, equips creators to share their podcast content across various platforms. Next, we share insights about the blend of strategies that successful podcasters employ, including the use of automated clips and crafting custom clips.   Not shying away from experiments, Oliver and Elissa advise podcasters to dabble with in-depth videos, animated content, and AI tools along with the potential of AI as a game-changer within the podcasting domain, with robust tools at creators' disposal to convert creative concepts into dynamic and engaging content. Delving into audience engagement techniques, Elissa underscores the significance of adopting a community-driven approach to podcasting. She emphasizes the role of listener engagement, communication through different channels, and content optimization in leading a podcast to success. Our conversation further explores strategies for extending your podcast's reach and emphasizes the power of audience engagement and collaborations in podcast growth, and delves into the potential of promo swapping and guesting on other relevant podcasts. A broader analysis reveals additional channels such as leveraging podcast networks, participating in podcast conferences, and reaching out to podcasting services for potential collaborations. The episode also offers their forecasts the future of podcast marketing. Elissa focuses on the importance of SEO optimization and entails experimenting with elements like chapter art. Oliver, on the other hand, foresees an increasing bias towards video content, even for predominantly audio podcasts. This episode is a treasure trove full of practical knowledge for those who aspire to elevate their podcast to an unprecedented level. "At Headliner, we're basically just repurposing content, right? So you have your core podcast recording, and then from that you can create transcript, basically like tons of different things with very minimal effort, transcript, videos and all the different aspect ratios for all the different social networks stuff." - Oliver Wellington In this episode, you'll learn how to: Learn how to effectively repurpose your podcast content to reach a wider audience and maximize engagement. Discover powerful strategies to engage your podcast listeners and build a thriving community on social media. Explore collaboration techniques that can skyrocket your podcast growth and expand your listener base. Stay ahead of the game by uncovering the latest trends in podcast marketing and SEO to elevate your podcast's visibility. Uncover the potential of AI in revolutionizing podcast production and promotion, and how it can benefit your show's success. Today's special guests are Oliver Wellington and Elissa Craig. Oliver Wellington is the founder of Headliner, a platform that has significantly influenced podcast promotion. His journey began with a simple idea for a social audio app, which evolved into Headliner, reflecting his commitment to improving the podcast industry. Oliver's insight into the effectiveness of visuals and audiograms in podcasting has helped many podcasters expand their audience and engagement. Elissa Craig works alongside Oliver as Headliner's Marketing Manager, specializing in using AI tools for enhancing podcast content. Her practical experience and strategic thinking have proven her to be a key player in podcast marketing. Elissa offers hands-on advice that helps podcasters confidently adapt to the ever-changing digital landscape. Together, Oliver and Elissa bring a grounded and insightful approach to podcast promotion, providing podcasters with the tools and knowledge to elevate their shows. The key moments in this episode are: 00:00:30 - Expert Insights on Content Repurposing 00:06:24 - Engagement Techniques and Audience Interaction 00:08:35 - Amplifying Podcast Reach through Collaboration 00:11:41 - Emerging Trends in Podcast Marketing 00:12:31 - The Importance of AI in Podcasting 00:13:01 - Embracing SEO and Chapter Art 00:13:31 - The Rise of Video in Podcasting 00:14:57 - Experimenting with Different Video Formats 00:16:00 - Excitement for Podcasters   Resources: Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe  Sign up for all of Podbean's Free Live Events here: https://www.eventbrite.com/o/podbeancom-31329492977    Other episodes you'll enjoy: How to Use AI to Promote Your Podcast with Headliner Podbean AI: What You Need to Know Podbean's Apple Subscription Integration  Podbean's Descript Editing Integration    Get in Touch with Headliner, Oliver and Elissa: Facebook: https://www.facebook.com/headlinerapp/ LinkedIn: https://www.linkedin.com/company/headlinerapp/, https://www.linkedin.com/in/elissa-craig , https://www.linkedin.com/in/oliver-wellington/ Twitter (X): https://twitter.com/headlinerapp_ Instagram: https://www.instagram.com/headliner.app/   About us: Podcast Smarter is the official in-house podcast by Podbean.  Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com  Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Find us on socials: Instagram: https://www.instagram.com/podbean  Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/  Twitter: https://www.twitter.com/podbeancom   LinkedIn: https://www.linkedin.com/company/podbean  Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com

Welcome to a brand new episode of Podcasting Smarter, where we delve deep into the world of podcast promotion with two experts from Headliner, founder Oliver Wellington and marketing manager Elissa Craig. Get firsthand insights into Headliner, a game-changing tool that has transformed the way podcasts are promoted and marketed. Find out how Headliner offers a 'set it and forget it' approach to creating engaging visual aids, audiograms, and social media clips to enhance your podcast's visibility and reach. Hear about the company's beginnings, its transformational journey, and how the team is constantly innovating to equip podcasters with the best marketing tools. Guiding you through the nuances of using AI in podcasting, Oliver and Elissa discuss 'Eddy,' Headliner's new tool that employs AI to provide optimization options and promo packs. By bringing to you effective strategies, top tips, and a fresh perspective, this episode throws light on how to make the most of the digital landscape for podcast promotion. Whether you've recently started podcasting or are looking to elevate your established show, this episode is chock-full of actionable advice to take your podcast to new heights. Stay tuned to explore the potential of your podcast with this enlightening conversation. "The most effective strategy for a podcaster is going to be the one that you can be consistent with no matter what. It's basically like, hey, what do you think you're capable of doing? And then what are you going to keep doing and continually doing so that you build that audience?" - Oliver Wellington In this episode, you'll learn how to: Amplify Your Podcast Reach with Dynamic Tools. Elevate Your Podcast Marketing Game with Proven Strategies. Harness the Power of Visuals to Boost Your Podcast's Discoverability. Optimize Your Podcast Content Using Cutting-Edge AI Tools. Craft a Robust Plan for Long-Term Podcast Promotion Success. Today's special guests are Oliver Wellington and Elissa Craig. Oliver Wellington is the founder of Headliner, a platform that has significantly influenced podcast promotion. His journey began with a simple idea for a social audio app, which evolved into Headliner, reflecting his commitment to improving the podcast industry. Oliver's insight into the effectiveness of visuals and audiograms in podcasting has helped many podcasters expand their audience and engagement. Elissa Craig works alongside Oliver as Headliner's Marketing Manager, specializing in using AI tools for enhancing podcast content. Her practical experience and strategic thinking have proven her to be a key player in podcast marketing. Elissa offers hands-on advice that helps podcasters confidently adapt to the ever-changing digital landscape. Together, Oliver and Elissa bring a grounded and insightful approach to podcast promotion, providing podcasters with the tools and knowledge to elevate their shows. The key moments in this episode are: 00:00:29 - Introduction to Headliner 00:03:29 - Effective Podcast Promotion Strategies 00:06:48 - Role of Visuals in Podcast Discoverability 00:09:02 - Implementing AI at Headliner 00:11:02 - Simplifying Podcast Promotion 00:12:33 - Leveraging tools for podcasters 00:12:46 - Creating assets for podcast promotion 00:12:52 - The value of podcasting tools 00:12:59 - Conclusion and contact information Resources: Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe  Sign up for all of Podbean's Free Live Events here: https://www.eventbrite.com/o/podbeancom-31329492977    Other episodes you'll enjoy: Podbean AI: What You Need to Know Podbean's Apple Subscription Integration  Podbean's Descript Editing Integration    Get in Touch with Headliner, Oliver and Elissa: Facebook: https://www.facebook.com/headlinerapp/ LinkedIn: https://www.linkedin.com/company/headlinerapp/, https://www.linkedin.com/in/elissa-craig , https://www.linkedin.com/in/oliver-wellington/ Twitter (X): https://twitter.com/headlinerapp_ Instagram: https://www.instagram.com/headliner.app/   About us: Podcast Smarter is the official in-house podcast by Podbean.  Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com  Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Find us on socials: Instagram: https://www.instagram.com/podbean  Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/  Twitter: https://www.twitter.com/podbeancom   LinkedIn: https://www.linkedin.com/company/podbean  Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com

Are you ready to step up your podcast game and achieve enhanced content quality and a loyal listener base? We've got the solution to help you make it happen as we speak to the Dear Alice Design podcast about how the keys they've used to grow their audience.  On this episode we'll dive deeper into their success and share strategic podcast marketing tips to take your show to the next level. "Trust, show up for them every time. It's great. We actually record three at a time when we sit down to do it, when we actually have the space carved out and the lights are set up and the cameras and we're actually doing it, it's just easier to bang out a couple." - Cori Place, The Dear Alice Podcast In this special episode of Podcasting Smarter, we take you behind the scenes of Dear Alice, a popular interior design podcast renowned for their effective strategies in community building and fan engagement. Discover how they've skillfully integrated visual elements like Instagram to complement their audio-centric content, how they solicit and incorporate audience feedback, and how they consistently keep their content fresh and captivating. We also give you an insight into their marketing strategies and the genuinely relatable ways they connect with their audience across different platforms. This is a continuation of last week's episode where we'll delve into deeper discussions with Dear Alice's creators: Corey Place, Jess Bennett, and Suzanne Hall as they candidly share their professional experiences in the interior design world, sharing both triumphs and hiccups that have shaped their successful journey. They stress the importance of learning from failures, the universal relevance of interior design, and share intriguing stories that make their journey relatable and inspiring. The episode further dissects controversial topics and design trends, providing a balanced perspective on issues like the downside of disposable furniture. Their refreshing outlook on staying relevant in the fast-paced industry and the significance of consistency for audience engagement are invaluable insights for aspiring designers, decor enthusiasts, or anyone intrigued by the magical world of interior design. Be a part of their vibrant, design-centric universe by tuning into this insightful and compelling episode. Here are the main takeaways of today's episode: Master strategic podcast marketing to reach a wider audience and grow your show. Engage your listeners through social media platforms to build a loyal and interactive community around your podcast. Explore polarizing design topics to create engaging and thought-provoking content for your listeners. Build a marketing runway strategy to consistently promote your podcast and attract new listeners over time. Enhance audience engagement and drive podcast growth through effective communication and interaction.   The key moments in this episode are: 00:02:23 - Marketing the Podcast 00:04:13 - Building a Runway for the Podcast 00:06:57 - Audience Engagement and Live Events 00:11:08 - Leveraging Visual Social Media 00:12:07 - Engaging with Audience 00:13:09 - Staying Innovative 00:21:18 - Top Performing Episodes 00:23:45 - Creating Buzzworthy Content 00:24:24 - Consistency in Podcasting 00:25:13 - Audience Expectations 00:27:01 - Recording Best Practices Resources: Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe  Watch the video of this event on YouTube:  https://www.youtube.com/watch?v=_rl4MDcWvCc  Sign up for all of Podbean's Free Live Events here: https://www.eventbrite.com/o/podbeancom-31329492977  Other episodes you'll enjoy: Podbean's Apple Subscription Integration  Podbean's Descript Editing Integration Connect with Jess, Suzanne and Cori: The Dear Alice Podcast: https://dearalice.podbean.com/ Instagram: https://www.instagram.com/alicelaneinteriors  https://www.instagram.com/alicelanehome  https://www.instagram.com/hallahall/  https://www.instagram.com/jessica_alicelane  https://www.instagram.com/coriplace  About us: Podcast Smarter is the official in-house podcast by Podbean.  Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com  Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Find us on socials: Instagram: https://www.instagram.com/podbean  Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/  Twitter: https://www.twitter.com/podbeancom   LinkedIn: https://www.linkedin.com/company/podbean  Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com

If you're feeling frustrated about not being able to effectively monetize your podcast and grow your audience, then you are not alone! You may be struggling to find the right balance between providing valuable content and promoting your products or services and in this episode we hear how the team from the Dear Alice interior design podcast found success!   "I think that monetizing your brand should not be top of mind when you're starting a podcast, if that is. That's going to come off in your episodes and it's going to turn people away." - Suzanne Hall, The Dear Alice Podcast In this episode of Podcasting Smarter, we speak with Suzanne Hall, Jessica Bennett, and Cori Place, the creative forces behind the Dear Alice design podcast. With decades of experience in interior design, their expertise shines through in their podcast, where they share valuable insights, tips, and tricks for creating a personalized lifestyle through interior design. The podcast's unique "Dear Abby" format, where they answer listener questions, creates an engaged and involved community, making their podcast both informative and relatable. Their candid and open approach to discussing mistakes, successes, and the nuts and bolts of interior design sets them apart, making their content inclusive and accessible to all, regardless of budget or project size and brought both audience and monetary success to the podcast and their company, Alice Lane Home Interiors.   Here are the main takeaways of today's episode: Learn effective monetization strategies to fuel the growth of your podcast and turn your passion into a sustainable endeavor. Master the art of building trust and community through podcasting, fostering a loyal and dedicated listener base. Uncover the art of audio storytelling for a visual medium to captivate and engage your audience through compelling and immersive content. The key moments in this episode are: 00:02:39 - What is Dear Alice About? 00:04:59 - Key Elements of Dear Alice's Success 00:10:25 - Monetization with Podbean 00:12:26 - The Power of Podcast Advertising 00:14:01 - Integrating the Podcast into Marketing Strategy 00:16:35 - Leveraging the Podcast for Business Growth 00:20:33 - Advice for Podcasters and Brands 00:24:03 - The Importance of Sharing 00:25:19 - Evolution of Product Mentioning 00:27:38 - Building Trust and Relationships Resources: Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe  Watch the video of this event on YouTube:  https://www.youtube.com/watch?v=_rl4MDcWvCc  Sign up for all of Podbean's Free Live Events here: https://www.eventbrite.com/o/podbeancom-31329492977  Other episodes you'll enjoy: Podbean's Apple Subscription Integration  Podbean's Descript Editing Integration Connect with Jess, Suzanne and Cori: The Dear Alice Podcast: https://dearalice.podbean.com/ Instagram: https://www.instagram.com/alicelaneinteriors  https://www.instagram.com/alicelanehome  https://www.instagram.com/hallahall/  https://www.instagram.com/jessica_alicelane  https://www.instagram.com/coriplace  About us: Podcast Smarter is the official in-house podcast by Podbean.  Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com  Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Find us on socials: Instagram: https://www.instagram.com/podbean  Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/  Twitter: https://www.twitter.com/podbeancom   LinkedIn: https://www.linkedin.com/company/podbean  Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com