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URLs, as comfortable as we've gotten with them, aren't exactly convenient when it comes to CTAs. "Go to blahblahblah.com and enter in coupon code half-off-these-brown-underpants for 50% off the sleekest brown underpants you'll ever buy" is really inconvenient. It would be way easier if you could say "Hey Siri, new underwear" and Siri sent you right to that advertiser's underwear store (yes, I'm also regretting this choice of example). Now imagine that advertiser owned that phrase and if you said "Hey, Siri" or "Okay, Google" or "Hey, Alexa" or "Yo, Cortana", that phrase worked across all platforms. Wouldn't that be cool as hell? Well, that's the future CJ Silva, founder of Vocalize Inc., is building. -- Check out Vocalize here --> https://vocalizemysite.com -- Have a question? Ask it here Want to sponsor and episode? Do it here Want to join the Discord? Join it here Looking for my Substack? Read it here
So many indie podcasters approach Facebook Ads hoping they'll be a magic bullet - and the truth is they can be exactly that, but not immediately. You're going to feel like you're wasting money for a few months because what you're gaining in those initial months is knowledge more so than listeners (though you will gain listeners, too). -- The article on my Substack is here --> https://tannerhelps.substack.com/p/if-you-can-spend-50k-you-can-earn -- Have a question? Ask it here Want to sponsor and episode? Do it here Want to join the Discord? Join it here Looking for my Substack? Read it here
Alright, here's the deal: You shouldn't ever let a cigar around something as beautiful and pure as a microphone. But, if you have to, in this episode I'm going to tell you which microphone is the best choice. -- This episode's Sponsor --> https://goodniks.simplecast.com Check out Drew vs The World --> https://drewvstheworld.com -- Have a question? Ask it here Want to sponsor and episode? Do it here Want to join the Discord? Join it here Looking for my Substack? Read it here
Marketing is an unfortunate thing that you never what the have to do. Sometimes it's a necessary evil that can't be avoided, but no marketing strategy can compete with good old fashioned trust-based relationships. -- Today's Sponsor is PodQueue, the missing "listen later" button for the web --> https://podqueue.fm -- Donald Miller's "Building a Story Brand" [link] John Hall's "Top of Mind" [link] Marcus Sheridan's "They Ask, You Answer" [link] Jason Falls' "Winfluence" [link] Mark Schaefer's "Marketing Rebellion" [link] Gary Vaynerchuk's "The Thank You Economy" [link] -- Brian Fanzo [link] Katie Brinkley [link] Roman Prokopchuk [link] Jason Falls [link] -- Have a question? Ask it here Want to sponsor and episode? Do it here Want to join the discord? Join it here Looking for my Substack? Read it here
I've made a lot of money helping wealthy podcasters create revenue verticals with their podcasts, and I've done it all with Facebook Ads. Want to make $350K a year for a $50K a year investment? That's a solved problem, I know. Learn more in today's episode. Podnews Article [link] Chris Messina Tweet thread [link] Alban Brooks Tweet thread [link] Have a question? Ask it here Want to sponsor and episode? Do it here Want to join the discord? Join it here Looking for my Substack? Read it here
Visit the new website for more information --> https://goodmorningpodcasters.com Episodes of Podcasting Sucks will be archived and made available to anyone who would like them.
SEO and your podcast

SEO and your podcast

2022-03-3018:06

SEO for podcasting is the uphill battle to end all uphill battles... so should you just not do it? I think it's still worth the effort, even though you're years away from the goals you're striving for. Yoast article #1 --> https://yoast.com/video/ask-yoast-optimizing-for-audio-podcasts/ Yoast article #2 --> https://yoast.com/quality-content/ Sponsor an episode of this podcast --> https://link.podsux.co/sponsor Submit a question to Podcasting Sucks --> https://link.podsux.co/ask Join the Discord Server --> https://link.podsux.co/discord Send me a tip --> https://link.podsux.co/tip Subscribe to my premium Substack --> https://link.podsux.co/substack
Jordan Reed of PodCube fame drops by to talk about his other podcast, Spooky Spouses. This is a Meet a Podcaster Thursday... on a Tuesday. Is that a #MAPTOAT? Sponsor an episode of this podcast --> https://link.podsux.co/sponsor Submit a question to Podcasting Sucks --> https://link.podsux.co/ask Join the Discord Server --> https://link.podsux.co/discord Send me a tip --> https://link.podsux.co/tip Subscribe to my premium Substack --> https://link.podsux.co/substack
JJQ ask why my personal philosophy on editing is, and I share it. Check out our sponsor's podcast! --> The Spooky Spouses Podcast Sponsor an episode of this podcast --> https://link.podsux.co/sponsor Submit a question to Podcasting Sucks --> https://link.podsux.co/ask Join the Discord Server --> https://link.podsux.co/discord Send me a tip --> https://link.podsux.co/tip Subscribe to my premium Substack --> https://link.podsux.co/substack Listen to Podcast Garage --> https://link.podsux.co/podcast-garage
If you're going to make more than $400 a year with your podcast, you need an LLC. I'm going to explain why in today's episode. Pre-Enroll for my Learn to Edit Your Podcast Like an Audio Engineer course (last day to enroll!) --> https://tannerhelps.com/learn-to-edit-your-podcast-like-an-audio-engineer I couldn't find a list of registered agents, but here's what you do. Search Google for: [your state] registered agent (and you'll get results like this) Sponsor an episode of this podcast --> https://link.podsux.co/sponsor Submit a question to Podcasting Sucks --> https://link.podsux.co/ask Join the Discord Server --> https://link.podsux.co/discord Send me a tip --> https://link.podsux.co/tip Subscribe to my premium Substack --> https://link.podsux.co/substack Listen to Podcast Garage --> https://link.podsux.co/podcast-garage
Just a quick, direct reminder. Don't want to be a pest; also don't want those of you who have told me you're on the fence to miss out. Enroll here: https://tannerhelps.com/learn-to-edit-your-podcast-like-an-audio-engineer Have a great night!
Ana is a friend living in Texas. She works with business podcasters (mostly solopreneurs) to help them rethink how they're using their podcast to advance their brand and make money. But that comes second to making sure they're living their values and showing up in an authentic manner. Ana is good people. Check out Ana's course --> https://www.thepodcastspace.com/course Sponsor an episode of this podcast --> https://link.podsux.co/sponsor Submit a question to Podcasting Sucks --> https://link.podsux.co/ask Join the Discord Server --> https://link.podsux.co/discord Send me a tip --> https://link.podsux.co/tip Subscribe to my premium Substack --> https://link.podsux.co/substack Listen to Podcast Garage --> https://link.podsux.co/podcast-garage
It seems like it's finally happening - we're finally going to know how many followers we actually have - it only took damn near 20-years. Check out today's Sponsor, the Pass ACLS podcast --> https://passacls.com Pre-Enroll for my Learn to Edit Your Podcast Like an Audio Engineer course (4-days left!) --> https://tannerhelps.com/learn-to-edit-your-podcast-like-an-audio-engineer Apple's announcement page --> https://podcasters.apple.com/3142-march-2022-creator-updates Apple's audio requirements/standards --> https://podcasters.apple.com/support/893-audio-requirements Sponsor an episode of this podcast --> https://link.podsux.co/sponsor Submit a question to Podcasting Sucks --> https://link.podsux.co/ask Join the Discord Server --> https://link.podsux.co/discord Send me a tip --> https://link.podsux.co/tip Subscribe to my premium Substack --> https://link.podsux.co/substack Listen to Podcast Garage --> https://link.podsux.co/podcast-garage
Twitter Q&A Grab-Bag

Twitter Q&A Grab-Bag

2022-03-2215:40

My Twitter listeners hammered me with questions yesterday, so today is all about them. Pre-Enroll for my Learn to Edit Your Podcast Like an Audio Engineer course (4-days left!) --> https://tannerhelps.com/learn-to-edit-your-podcast-like-an-audio-engineer Facebook Ads Video --> https://vimeo.com/showcase/9382343 (the password is: podcastingsucks) Sponsor an episode of this podcast --> https://link.podsux.co/sponsor Submit a question to Podcasting Sucks --> https://link.podsux.co/ask Join the Discord Server --> https://link.podsux.co/discord Send me a tip --> https://link.podsux.co/tip Subscribe to my premium Substack --> https://link.podsux.co/substack Listen to Podcast Garage --> https://link.podsux.co/podcast-garage
The Discord Community is pulling rank and forcing me to answer a few questions of their's today. Let's get into it! Pre-Enroll for my Learn to Edit Your Podcast Like an Audio Engineer course (5-days left!) --> https://tannerhelps.com/learn-to-edit-your-podcast-like-an-audio-engineer Sponsor an episode of this podcast --> https://link.podsux.co/sponsor Submit a question to Podcasting Sucks --> https://link.podsux.co/ask Join the Discord Server --> https://link.podsux.co/discord Send me a tip --> https://link.podsux.co/tip Subscribe to my premium Substack --> https://link.podsux.co/substack Listen to Podcast Garage --> https://link.podsux.co/podcast-garage
Revisiting Quinn's podcast accelerator for clarity and closure (you know, like podcast therapy). I've also got a pretty sweet Found A New Thing Friday (#FANTF) item for you. Pre-Enroll for my Learn to Edit Your Podcast Like an Audio Engineer course --> https://tannerhelps.com/learn-to-edit-your-own-podcast Today's #FANFT item, Listnr.fm --> https://appsumo.com/products/listnrfm/ Sponsor an episode of this podcast --> https://link.podsux.co/sponsor Subscribe to the show on YouTube --> https://link.podsux.co/youtube Join the Discord Server --> https://link.podsux.co/discord Submit a question to Podcasting Sucks --> https://link.podsux.co/ask Send me a tip --> https://link.podsux.co/tip Subscribe to my premium Substack --> https://link.podsux.co/substack Download the Pysma app on iOS or Android --> https://link.podsux.co/pysma Listen to Podcast Garage --> https://link.podsux.co/podcast-garage
Mason Amadeus is a multi-faceted and wildly talented podcaster who co-creates the now infamous PodCube. Learn more about him in this episode and check out his podcast at PoweredByPodCube.com. Pre-Enroll for my Learn to Edit Your Podcast Like an Audio Engineer course --> https://tannerhelps.com/learn-to-edit-your-own-podcast Sponsor an episode of this podcast --> https://link.podsux.co/sponsor Subscribe to the show on YouTube --> https://link.podsux.co/youtube Join the Discord Server --> https://link.podsux.co/discord Submit a question to Podcasting Sucks --> https://link.podsux.co/ask Send me a tip --> https://link.podsux.co/tip Subscribe to my premium Substack --> https://link.podsux.co/substack Download the Pysma app on iOS or Android --> https://link.podsux.co/pysma Listen to Podcast Garage --> https://link.podsux.co/podcast-garage
Two things can be true. Hopefully only the latter is true for you should you ever attend one of these podcast accelerators. I have updates for this episode! Tune in tomorrow for a followup! Check out Podqueue (use code "tanner") --> https://podqueue.fm iHeart Seneca Women (Tongal) --> https://tongal.com/project/SenecaWomenPodcastAcademy#tab-brief From the fine print: "Tongal will own any and all of such entries upon creation and submission, as the author thereof, including, without limitation, all intellectual property and all other rights and all physical materials (including any b-roll footage), in all media and languages now known or hereafter devised (including, but not limited to, film, television, videocassettes, dvds, digital and other storage mediums, mobile media, interactive devices and internet and online systems) throughout the universe, in perpetuity, as well as in and to the right to use your name, likeness and photographs, either still or moving, for all commercial and non-commercial purposes (including, but not limited to, merchandising, advertising and promotion purposes) in connection therewith. You agree that tongal or any licensee or assignee of tongal shall have the sole discretion in determining the extent and manner of use of any entry and is not obligated to use or exploit any entry submitted in whole or in part." Pre-Enroll for my Learn to Edit Your Podcast Like an Audio Engineer course --> https://tannerhelps.com/learn-to-edit-your-own-podcast Sponsor an episode of this podcast --> https://link.podsux.co/sponsor Subscribe to the show on YouTube --> https://link.podsux.co/youtube Join the Discord Server --> https://link.podsux.co/discord Submit a question to Podcasting Sucks --> https://link.podsux.co/ask Send me a tip --> https://link.podsux.co/tip Subscribe to my premium Substack --> https://link.podsux.co/substack Download the Pysma app on iOS or Android --> https://link.podsux.co/pysma Listen to Podcast Garage --> https://link.podsux.co/podcast-garage
I think they're sleeping on experimentation and expansion. They're stuck creating the same predictable content that isn't unique and isn't irreplaceable. This is part of the reason so few of us find success. Pre-Enroll for my Learn to Edit Your Own Podcast Course --> https://tannerhelps.com/learn-to-edit-your-own-podcast Sponsor an episode of this podcast --> https://link.podsux.co/sponsor Subscribe to the show on YouTube --> https://link.podsux.co/youtube Join the Discord Server --> https://link.podsux.co/discord Submit a question to Podcasting Sucks --> https://link.podsux.co/ask Send me a tip --> https://link.podsux.co/tip Subscribe to my premium Substack --> https://link.podsux.co/substack Download the Pysma app on iOS or Android --> https://link.podsux.co/pysma Listen to Podcast Garage --> https://link.podsux.co/podcast-garage
Evan Stern asks what the heck he ought to be doing in the off-season. It can't just be ALL post-production hell... right? RIGHT!? The answer is, you're actually doing MORE in the off-season than the on-season (just like in Football). Evan, also, those Facebook Ads should be geared towards growing a list. My interview with the creators of the I Love Lucifer Audio Horror/Comedy --> [Open on Spotify] Pre-Enroll for the Learn To Edit Your Own Podcast Course --> https://link.podsux.co/learn-to-edit Sponsor an episode of this podcast --> https://link.podsux.co/sponsor Subscribe to the show on YouTube --> https://link.podsux.co/youtube Join the Discord Server --> https://link.podsux.co/discord Submit a question to Podcasting Sucks --> https://link.podsux.co/ask Send me a tip --> https://link.podsux.co/tip Subscribe to my premium Substack --> https://link.podsux.co/substack Download the Pysma app on iOS or Android --> https://link.podsux.co/pysma Listen to Podcast Garage --> https://link.podsux.co/podcast-garage
Comments (1)

Tristan Bailey

Like your pacing and conversation feel but good value Tanner.

Oct 31st
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