Podcasting Tech

Have you ever wondered how people without smartphones can access your podcast—or how big that untapped audience might be? Podcasts are a valuable source of information, education, and entertainment. If you are interested to know how to make your Podcast accessible to billions across the globe beyond smartphones you don’t want to miss this episode. If you want to claim a piece of the 3 billion–plus listeners not using iPhones or Androids, this episode is a must-listen.Today on episode 50, of the PodcastingTech Show, host Mathew Passy chats with Tom Barrasso, founder and developer of PodLP, the innovative app that brings podcasts to feature phones (“dumb phones”) around the world. If you’ve ever assumed your listeners all have iPhones or Androids, this episode will seriously open your eyes!Tom Barrasso is a software developer and entrepreneur based in New Zealand who created PodLP out of a desire for digital detox—and a personal challenge to prove that even “dumb phones” could be smart about podcasts. His unique expertise bridges podcast technology and truly global access.We discuss exactly how PodLP makes podcasts accessible to listeners in emerging markets in  India and beyond. Tom unpacks how PodLP is breaking Podcast barriers with feature Phone technology,, the surprising size and diversity of the feature phone landscape, and why Western podcasters should be paying attention.You’ll learn about the technical challenges Tom faced building for this underserved audience, how PodLP works on devices most of us never think about, and what this means for your show’s global reach.IN THIS EPISODE, WE COVER:Why Tom built PodLP: How a pandemic project turned into a worldwide feature phone podcast platform, and why digital detox was the spark. (1:00)The size of the feature phone market: India, the U.S., and beyond—find out who’s actually buying feature phones in 2024 (hint: it’s not just seniors!). (5:20)Why and how feature phone users matter for podcasting: Tom explains why emerging markets are the next frontier for English (and non-English) podcast consumption—and what makes audio perfect there. (7:00)How PodLP works: What’s different on a tiny screen, what features you’ll recognize, and why every PodLP download equals a real listen. (8:55)How to get your podcast listed: Good news—if you’re in Podcast Index, you’re already there. If not, you might be missing out on millions of potential listeners. (11:20)Technical tips & improvements for podcast accessibility: Why high-bitrate audio or huge artwork isn’t always best, and how thinking globally can help your show grow. (15:10)Links and resources mentioned in this episode:PodLP (explore the platform, check if your show is listed!): https://podlp.com/Podcast Index (ensure your show is included): https://podcastindex.org/NPR Planet Money (Tom’s recommended listening): https://www.npr.org/sections/money/How I Built This (Tom’s pick): https://www.npr.org/sections/how-i-built-this/Learn more about KaiOS: https://www.kaiostech.com/Read more on IPv6 and why it matters:...

Are you tired of vague podcast “growth hacks” and ready to get down to brass tacks on ROI, client retention, and results you can actually measure? “If you’re a business podcaster, thought leader, or agency, this episode just might change the way you think about podcast growth forever!”In episode 49 of the PodcastingTech Show, host Mathew Passy sits down with David (Ledge) Ledgerwood, cofounder and revenue lead at Listen Network, for a deep dive into growing your Podcast audience through hyper-targeted marketing. David breaks down how treating your podcast like a business startup can be the secret to unlocking consistent growth and ROI—even if you’re working in a super-niche B2B space.David and Mathew also discuss the future of podcasting tech—from fixing conversion paths to rethinking open RSS and integrating video, and the real reason most branded podcasts get canceled, and why “downloads don’t matter”—except when they do). David reveals how Listen Network’s audience intelligence technology helps podcasts grow with precise targeting and transparent reporting, especially for B2B shows.David Ledgerwood brings over two decades of entrepreneurial and podcasting experience, specializing in revenue generation, business development, and audience targeting. As the founder of Listen Network, he’s on a mission to help podcasters and agencies leverage data-driven strategies to grow audiences, retain clients, and show real results from their podcasting efforts.IN THIS EPISODE, WE COVER:Why account-based marketing (ABM) podcasting is still the #1 strategy for B2B shows—and how to make it work even with a long sales cycle. (00:04:33) How Listen Network uses paid media and targeting to drive downloads from your exact ICP (ideal customer profile) (00:08:15) Why most podcasters fail to treat their show like a business—and what to do instead if you want results and funding. (00:11:09) The realities of paid podcast promotion: how to think about spikes, retention, and what really matters for ROI. (00:16:03) The #1 thing holding most podcasts back when they come to Listen Network—and how to fix it before you spend a dollar on growth. (00:22:35) What tech and workflow improvements could change podcasting—and why conversion and audience engagement are at the heart of future innovation. (00:26:17) Links and resources mentioned in this episode:Listen Network: https://listennetwork.coConnect with David Ledgerwood (“Ledge”) on LinkedIn: https://www.linkedin.com/in/davidledgerwood/Recommended podcast: Ramit Sethi’s “Money for Couples” – learn more at https://www.iwillteachyoutoberich.com/podcast/Previous episodes of Podcasting Tech: [ podcstingtech.com/48 ]Mentioned tech: Elgato Stream Deck, - https://amzn.to/3U3J3rk                           Elgato teleprompter -

If you’re podcasting as a business, you can’t afford to skip the legal groundwork—contracts, trademarks, and protections aren’t just red tape; they’re your safety net.In Episode 48 of the PodcastingTech Show, we’re cracking open the playbook to help you dodge costly errors, secure your brand, and future-proof your podcast. Our Guest? Gordon Firemark—aka “The Podcast Lawyer,” who has been a guiding force in the podcasting industry for over 16 years. Whether you’re launching your first show or navigating the complexities of a growing media brand, Gordon’s legal expertise is the gold standard for podcasters seeking to protect their content, brand, and business.Gordon Firemark isn’t just an entertainment attorney—he’s one of the first lawyers to specialize in podcasting, host of the "Entertainment Law Update" and “Legit Podcast Pro,” and the creator behind Easy Legal for Podcasters and PodcastLawForms.com, resources that help podcasters demystify the legal maze.Join Mathew and Gordon as they break down how intellectual property, trademarks, business structures, and guest release forms can make the difference between a hobby show and a professional brand. Gordon reveals the most common legal pitfalls podcasters face at every stage and discover why AI-generated content is a legal gray area, how the DMCA protects indie creators, and what most podcasters get wrong about using copyrighted music and show titles.IN THIS EPISODE, WE COVER:How Gordon got into podcasting and why he focused his legal practice on podcasters (00:00:54)The biggest legal stumbles for new (and seasoned) podcasters: from neglecting contracts to missing trademarks (00:03:40)Why every multi-host show needs a “podcast prenup” and what a guest release form protects against (00:05:03, 00:11:02)The truth about using music or clips you don’t own: DMCA, nuisance lawsuits, and the myth of fair use (00:08:03, 00:19:18)How AI-generated content complicates copyright—and why you might not even own your AI-created episodes (00:13:25)What to do if your work gets stolen by another show or network (00:16:54)Gordon’s tech and industry wish list: improving podcast discoverability and smarter monetization for creators (00:24:47)Links and resources mentioned in this episode:Learn more about Gordon Firemark: https://gordonfiremark.comEasy Legal for Podcasters course: https://easylegalforpodcasters.comPodcast Law Forms and free guest release template: https://podcastlawforms.comLegit Podcast Pro (Gordon’s own podcast): https://podcastlawyer.com/legit-podcast-pro-podcast/Connect with Mathew Passy: https://mathewdpassy.comConnect with Gordon Firemark on Social Media: LinkedinYoutubea...

Building strong business relationships through podcasting isn’t just important—it’s the secret to long-term success. Because let’s be honest: your podcast’s real value isn’t measured in downloads, but in the meaningful connections you create. So, how do you turn guest appearances into powerful partnerships? On today’s episode of PodcastingTech, we’re breaking down exactly how to maximize your guest list—and transform your podcast into a networking powerhouse. Ready to unlock its full potential? Let’s dive in.In episode 47, host Mathew Passy sits down with Dr. Jeremy Weisz, Co-founder of RISE 25 Media. This company's mission is to help your business connect with your ideal prospects, referral partners, and strategic partners using a done-for-you podcast. Mathew and Jeremy discuss the relationship-first approach to podcasting that can transform your business and network, no matter your audience size. Dr. Jeremy is an entrepreneur and former chiropractor. Through his own journey from healthcare to helping B2B companies develop podcast strategies, Jeremy has pioneered ways to use authentic podcast conversations to nurture powerful professional relationships (and he even met his business partner through a podcast!). Together, they run Rise25, where they help B2B businesses connect to their ‘Dream 200’ clients and referral partners, and get ROI, using a podcast. They eliminate 99% of the work and make sure you get ROI. Rise25 is an easy button for you to launch and run your podcast.Dr. Jeremy Weisz has been featuring top entrepreneurs with video interviews since 2008 that include founders/CEO’s of Pixar, P90X, Atari, Einstein Bagels, Mattel, Kettle Chips, RX Bars, Big League Chew, the Orlando Magic, and many more on www.InspiredInsider.comTune in and get ready to learn why Jeremy believes “almost everything good in my life tracks back to a podcast,” the strategic difference between audience-building and relationship-building, and why giving to your guests can be more important than any download metric. We also break down the five-step RISE 25 system for podcast ROI, what makes a “Dream 200” guest list, the tech that actually matters, and why perfection can get in the way of progress.This episode will reshape the way you think about measuring podcast success, especially if you’re in B2B, SaaS, or any niche where real relationships matter.IN THIS EPISODE, WE COVER:Why podcasting is the most powerful way to authentically connect with your “Dream 200” relationships (07:11)How focusing on relationships vs. audience size leads to proven ROI for B2B and SaaS podcasters (08:10)The detailed five-step process RISE 25 uses to help clients profit from podcasts, plus what planning a “Dream 200” actually looks like (09:50)The right outreach strategies and making your guest experience seamless with the right tech, including mic setups and booking flow (13:33)Why “giving” to your guests before thinking about business will build your network—and how introductions and content can lead to long-term opportunities (17:00)The pitfalls that doom B2B podcasts: perfectionism, chasing the wrong guests, obsessing over vanity metrics, and failing to follow up with value (21:29)Honest discussion about podcast industry challenges: metrics transparency, sponsorship, and the wish list for better tech (31:46)Links and resources mentioned in this episode:Learn more about Jeremy and RISE 25 Media: inspiredinsider.comStudio & guest tech: Blue Yeti mic - a...

Are you interested in streamlining how you land and wow sponsors for your podcast, while showcasing your show in a modern, dynamic way? If you want to spend less time making presentations and more time podcasting, this is an episode you don’t want to miss!In this episode, Mathew Passy sits down with Eric Melchor, the co-founder of Podkit, to explore how podcasters can effortlessly create professional, up-to-date media kits that impress sponsors and open doors to new opportunities. Eric is also the host of the Innovators Can Laugh podcast (interviews with European tech founders) and founder of the b2b podcast ad network B2BPodPros.Eric isn’t just changing the tools you have as a podcaster—he’s walked the walk, having founded B2B Pod Pros and host of the Innovators Can Laugh podcast. Eric’s hands-on experience in building a network, attracting sponsors, and innovating solutions for creators like you makes him an exceptional guide on the journey to monetizing your podcast.Why this episode is important: If you’re tired of piecing together PDFs or updating endless slides to try and attract sponsors, you’ll want to know about Podkit’s real-time, automation-first approach to media kits. With Podkit, you can hear direct insights on what sponsors are actually looking for and how the podcast sponsorship landscape is evolving. Dive in and let Eric and Mathew guide you into the nuts and bolts of creating, maintaining, and leveraging a modern media kit to showcase your show’s unique value.IN THIS EPISODE, WE COVER:How Eric used podcasting to build relationships and a powerful network across Europe (01:22)The challenge of monetizing B2B podcasts and the birth of B2B Pod Pros (04:00)What makes Podkit’s media kits different—and why automation is a must for today’s creators (07:19)Key sponsorship concerns: tracking, measurement, and real stats (11:06)The plan for Podkit’s AI-powered sponsor-matching feature and future expansion (10:05)What Eric wants to see improved in podcasting tech—from all-in-one workflow tools to a universal podcast “listener score” (15:20)Eric’s must-listen podcasts and what makes a truly engaging show host (19:22)Links and resources mentioned in this episode:Explore Podkit and create your free media kit: https://p0dk.itView an example Podkit (from this episode) B2B Pod Pros - B2B podcast network founded by Erick MelchorInnovators Can Laugh podcast - hosted by EricFollow Eric Melchor on LinkedIn: https://www.linkedin.com/in/ericmelchor/ Recommended software: Riverside.fm - https://www.riverside.fm/?via=mathewDiscover Eric’s favourite podcasts - My First Million podcast                                                            Hidden Brain podcastem...

If you’ve ever wondered why super-specific podcasts succeed or how a daily Show builds such a loyal, lasting community, this episode of podcastingtech is tailored for you.Today, Mathew Passy chats with Glenn Hebert, aka Glenn the Geek—founder of the Horse Radio Network and host of Horses in the Morning. Glenn Hebert is a legend in the niche podcasting world. He’s launched over 20 shows covering every corner of the equestrian universe and pioneered the art of segment-driven, community-based content that keeps listeners coming back for thousands of episodes. His story is a playbook for anyone longing to turn a passion into a sustainable, profitable podcasting network.We dive deep into why ultra-niche shows (even with tiny audiences!) can outpace bigger counterparts in profitability, how segmenting your podcast creates addictive “can’t miss” listening, and the simple but powerful ways anyone can build a vibrant podcast community. Glenn also shares what it’s really like to sell your network to a major media company and why host-listener relationships are the secret power of podcasting.Whether you’re just launching or scaling up a podcast, this episode will change how you think about audience, content, and community. Connect with Mathew and Glenn on social or let us know what segment you’d add to your podcast after hearing today’s insights!IN THIS EPISODE, WE COVER:How Glenn started in podcasting, discovering the power of niches—and why “people come for the content, but stay for the host.” (00:02) The story behind Horses in the Morning and the segment-driven show format that’s kept listeners engaged for thousands of episodes. (03:54)The accident (and brilliance) behind “Really Bad Ads”—and why keeping that viral segment at the end keeps listeners until the last second. (09:00) Glenn’s method for launching new shows: why finding the right host, a sponsor, and a media partner before starting is always a winning formula. (10:30) Why ultra-niche shows with small but passionate audiences are easier to monetize, attract loyal sponsors, and outperform generalist content. (15:10) The real-world process—and the realities—of selling a podcast network to a major media company. (18:00) Effective podcast marketing strategies: from targeting existing communities to using word-of-mouth and media partnerships. (19:36) Glenn’s #1 wish for podcast tech: create an “archive vs active” split to make discovery easier for real listeners. (23:29) The tech gear that changed Glenn’s show production (from the RODECaster Pro to the Zoom P4), plus why gear isn’t the most important thing. (26:31) Glenn’s must-listen podcasts—and what community-led shows he never misses. (28:12) Links and resources mentioned in this episode:Horse Radio Network: https://www.horseradionetwork.com/Horses in the Morning podcast: https://www.horseradionetwork.com/shows/horses-in-the-morning/ Follow Glenn on Social Media: @GlennHebert 

Are you ready to elevate your podcast with proven and cost-effective solutions? In this episode, we dive into innovative strategies and stories that will help transform your show from ordinary to extraordinary.Lindsay McMahon, CEO and co-host of the All Ears English podcast, joins us. With over a decade in the podcasting industry, Lindsay has a wealth of experience teaching English worldwide and has consciously leveraged podcasting as a tool for language transformation and connection.We explore Lindsay's journey from teaching English to creating a successful podcasting empire. Hear about her strategies for launching a standout podcast, building a conversation-focused format, and the vital role dynamic ad insertion plays in growth and monetization. This episode is a must if you want to harness practical methods for podcasting success and insightful ideas to keep your listeners engaged.In this episode, we cover:Strategies for a successful podcast launch: Lindsay discusses the impact of a well-chosen cover art, launching with multiple episodes, and leveraging color psychology. (04:18) The power of dynamic ad insertion: Discover why this tool has become a game changer in podcast monetization and listener engagement. (05:44) Importance of verified listeners over downloads: Lindsay dives into the significance of this crucial metric for measuring true audience reach. (11:15) Tech tools that enhance your podcast: From teleprompters to dynamic ad software, know which tools can streamline your workflow. (19:34) Recording efficiencies: Learn Lindsay's approach to maintaining a high output with systemized recording and a collaborative team dynamic. (08:38) Links and resources mentioned in this episode:All Ears English Podcast - https://allearsenglish.comFollow Lindsay on social media: https://www.linkedin.com/in/lindsaymcmahon/Recommended platform: PodMatch - https://www.podmatch.comRecommended hardware: Elgato Prompter - https://amzn.to/3yUx9rURecommended platforms: Megaphone for dynamic ad insertionJoin us on Podcasting Tech and discover how you can transform your podcasting journey with the tools and insights shared in this thrilling episode.**As an Amazon Associate, we may earn commissions from qualifying purchases of podcasting gear from Amazon.com. We also participate in affiliate programs with many of the software services mentioned on our website. If you purchase something through the links we provide, we may earn a commission at no extra cost to you. The team at Podcasting Tech only recommends products and services that we would use ourselves and that we believe will provide value to our viewers and readers.**For additional resources and insights visit podcastingtech.com or follow us on social media:Instagram: @mathewpassy LinkedIn - /mathewpassyThreads:

Are you feeling overwhelmed by the ever-changing world of podcasting and looking for strategies to make your show stand out and become profitable? This episode will guide you in focusing on what truly drives business growth, transforming your podcast into a client-attracting asset without relying on massive downloads or ads. Get ready to dive deep and master insights and growth strategies in the competitive podcasting space.Today we’re chatting with Caroline Hull, a seasoned podcast coach and business strategist at Wild Home Podcasting, to share her journey and expertise in leveraging podcasts for business success.With nearly a decade of experience in podcasting, Caroline empowers business owners to transform their podcasts into profitable platforms. Although she began her career in a vastly different industry, her rich background in ballet, choreography, SEO copywriting, and design eventually led her to co-found the popular podcast Creative Biz Rebellion. In this episode, we explore how podcasts can serve as a powerful marketing component, the importance of defining a clear strategy, and how to effectively engage and grow your audience. Caroline discusses the value of integrated marketing across platforms, audience-specific content creation, and the current landscape of listenership trends.If you’re seeking practical advice to help differentiate your show and propel your podcasting journey forward, this episode is packed with wisdom and actionable tips. Caroline’s approach to focusing on profit over downloads and her passion for helping others refine their messaging is something every podcaster can learn from. IN THIS EPISODE, WE COVER:From ballet to podcast business strategist: Caroline Hull's unique journey and founding of Creative Biz Rebellion that snowballed Wild Home Podcasting agency. (01:00) The expanding podcast landscape: Caroline’s observation on increasing listenership, especially among women, and how podcasts can act as an effective marketing tool. (03:42) Crafting a strategic podcast: The importance of integrating your podcast into your entire marketing strategy and using it as a funnel for business growth. (05:09) Metrics that matter: Caroline's emphasis on focusing on specific business goals over downloads and her client success stories. (06:09) Growing your audience: The power of collaborations, guest appearances, and strategic networking to expand your podcast's reach. (11:11) Links and resources mentioned in this episode:Caroline Hull's website: Wild Home Podcasting - https://wildhomepodcasting.comStrut It Podcast by Elizabeth Marbury - https://www.elizabethmarberry.com/podcast Elizabeth Marbury's Instagram - https://instagram.com/elizabethmarburyRecommended Podcast: The Newsworthy by Erica Mandy - https://www.thenewsworthy.comConnect with Caroline Hull on Instagram: https://instagram.com/wildhomepodcastingConnect with Caroline on Linkedin -

Have you ever thought about what happens to your podcast if something unexpected happens to you? It's a thought that most podcasters might overlook, but it's crucial for protecting your hard work and legacy. Many podcasters don’t realize that their podcast is more than content—it’s intellectual property, a brand, and potentially a significant revenue stream. If you are interested in securing your Podcast's future and safeguarding your assets this episode of PodcastingTech is tailored for you.In today’s episode, Oscar Vasquez, founder of EstateDocPrep.com, explores the necessity of estate planning for podcasters to secure their digital assets and future-proof their creative endeavors. Dave dives deep into practical financial tools that podcasters can use to maximize revenue and minimize future costs.With a career spanning 28 years in the real estate industry, Oscar is well-versed in the realm of estate planning and digital assets. He has now transitioned into helping people protect their digital and physical assets through comprehensive estate planning.Our conversation covers everything from understanding a living trust to how it applies to digital content like podcasts. Oscar emphasizes the importance of having a plan in place, whether your podcast is a hobby, a budding business, or a full-fledged venture.This episode is vital for any podcaster committed to safeguarding their podcast’s future and ensuring their legacy continues. IN THIS EPISODE, WE COVER:The importance of digital estate planning: Oscar defines what a living trust is and why it's crucial for podcasters to consider, even if they view their podcast as just a hobby. (03:21) Formal business structures for podcasts: Oscar talks about how to make transitions smoother for your podcast in unforeseen circumstances. (07:01) Managing digital assets and credentials: Learn how to maintain an up-to-date inventory of your podcast’s various accounts and assets. (08:51) Lasting legacy and revenue: Oscar discusses why having a plan for ongoing revenue streams is essential for protecting your legacy and continuing any monetary benefits. (14:28) Myths about wills in estate planning: Oscar addresses common misconceptions and the limitations of using only a will for your podcast assets. (18:35) Links and resources mentioned in this episode:Discover Comprehensive estate planning solutions - EstateDocPrep.comContact Oscar's AI Receptionist: (805) 909-4689Get your free Estate Planning Guide: estatedocprep.com/guideWin a gift coupon by using code: PodcastingT for $1,000 off estate planning services for the first ten users - estatedocprep.comConnect and book with Oscar Vasquez via PodMatchFollow Oscar Vasquez on social media:FacebookLinkedinTwitterInstagramJoin us on this episode as we discuss protecting your podcast's future and legacy beyond the content you create. Subscribe to podcastingtech.com and follow us on

Are you curious about how to make your podcast not only sound great but also serve as a powerful marketing tool for your business? If so, you're in the right place! This episode of podcastingtech is packed with insights into the strategy behind successful podcasting. Tune in and learn.In this episode, Mathew Passy chats with Philippa Gamse, the president of Websites That Win International. With over twenty-five years of experience in digital marketing strategy and analytics, Philippa shares her expert knowledge on optimizing podcasts as a strategic business tool.Philippa shares common pitfalls in podcast strategy, ways to improve content visibility on websites, and the importance of analytics in driving successful results. We take a deep dive into the nuances of leveraging social media and tracking listener engagement to effectively enhance your podcast's impact.By tuning in, you'll discover pragmatic approaches to enhance your podcast as a business marketing tool, the significance of tracking listener engagement, and learn practical steps to boost your podcast’s visibility and effectiveness. IN THIS EPISODE, WE COVER:The integration of podcasting as a marketing strategy: Philippa discusses why podcasting is not just content creation but a strategic element for business visibility. (01:22) Lost opportunities in promoting podcast episodes: Philippa shares how typical website layouts fail to engage audiences with past podcast episodes and offer solutions for better content promotion. (02:07) Effective analytics usage: Philippa talks about using podcast analytics to track how much content listeners consume and optimize episodes for better retention. (04:37) The role of social media and search engines: Philippa explains the importance of using search engine optimization and social media to enhance podcast discoverability. (05:50) Crafting compelling calls to action: Philippa emphasizes the importance of clear, visible calls to action to drive listener engagement and business conversion. (12:06) Links and resources mentioned in this episode:Websites That Win International:websitesthatwin.comFollow Philippa on LinkedIn:https://www.linkedin.com/in/philippagamse/Philips Game's recommended podcasts:The Rest Is Politics:the restispolitics.comThe News Agents:newsagents.comThe Rest Is History:therestishistory.comWTF with Marc Maronhttps://www.wtfpod.com/podcastTune in and learn how to boost your Podcast's reach with Philippa Gamse's proven strategies. Subscribe to podcastingtech.com to keep up with all the latest podcast strategies to elevate your podcasting game.**As an Amazon Associate, we may earn commissions from qualifying purchases of podcasting gear from Amazon.com. We also participate in affiliate programs with many of the software services mentioned on our website. If you purchase something through the links we provide, we may...

Are you looking to start your own podcast or take your existing one to the next level? Today’s episode will inspire you to dive headfirst into the world of podcasting, armed with authenticity and perseverance. By simply tuning in, you can become better at your craft.Adam Torres, co-founder and host at Mission Matters, joins us to share his podcasting journey from being a podcast skeptic to hosting a top-performing media platform, Mission Matters. Adam’s story is extraordinary and relatable; from having zero experience to conducting over 6,000 interviews with guests ranging from budding entrepreneurs to top executives like those at the FII Priority event. Adam emphasizes the importance of authenticity and building trust with your audience and guests.If you are a podcaster and want to discover podcasting success you can’t afford to miss this episode. Adam's tales of perseverance and his belief in continuous improvement, learning, and building genuine relationships are valuable lessons for any podcaster. IN THIS EPISODE, WE COVER:Adam's first steps in podcasting: Adam shares how his initial reluctance turned into enthusiasm after starting his first podcast as a book marketing tool. (01:03) The secret to early success: Without a website or a formal marketing strategy, authenticity and candidness set Adam apart, allowing for rapid growth and listener engagement. (03:18) The power of building relationships: Adam describes how trust and multifaceted relationships enhance the podcasting experience and open doors to unique content opportunities. (07:55) Navigating polarizing topics: Adam discusses handling diverse opinions and staying grounded by finding the human element in conversations. (12:07) Advice for new podcasters: Why present-day Adam cannot judge future Adam’s work, focusing on consistent improvement and embracing the journey. (18:18)Links and resources mentioned in this episode:Mission Matters - http://missionmatters.comFollow Adam Torres on social media: @askadamtorres on InstagramTiktok - @askadamtorresFacebook - @askadamtorresX - @askadamtorresCheck out Adam's podcast on your favorite platformDiscover Adam’s favourite podcasts: It Is What It Is with Ma$e and Cam’ronAdam’s path from fumbling over his first interview to becoming a respected broadcaster is a testament to the power of persistence and authenticity. Dive in and see how embracing these principles can transform your podcasting journey!**As an Amazon Associate, we may earn commissions from qualifying purchases of podcasting gear...

Ever wonder why some podcasts skyrocket while others fade into obscurity?  If you're a podcaster looking to unlock the secrets of long-term success, this episode of PodcastingTech is for you!Join us as we chat with Roy Coughlan, a seasoned serial entrepreneur with an impressive track record of founding 20 companies across five countries. On top of that Roy has also launched six podcasts that topped their industry charts. Today’s episode is packed with insights and strategies on ensuring your podcast not only survives but thrives.Roy brings a wealth of knowledge from his diverse experiences across different fields. He ventured into podcasting to spread powerful messages and has found success in various podcast genres like meditation, blockchain, learning languages, and more. His podcasts are distinctly different yet consistently successful, driven by his passion for enhancing the world through impactful content.In this episode, we explore effective podcasting strategies, insights from Roy's multifaceted journey in podcasting, and actionable tips for launching and marketing your podcast for maximum reach and impact. He shares his unique approach to preparing for guest interviews, the importance of systemizing processes, and why marketing is as crucial as content creation.With an unwavering commitment to elevating the podcasting space, Roy reveals his secret formula for engaging audiences and sustaining long-term growth in the industry. This episode is a must-listen for anyone eager to enhance their podcasting strategy and transcend the challenges most podcasters face.IN THIS EPISODE, WE COVER:The journey from entrepreneur to podcaster: Roy discusses how personal experiences inspired his entry into podcasting and the purpose-driven approach behind his diverse podcast portfolio. (01:24) Strategies for engaging content creation: Decoding the art of preparing unique interviews that capture the attention of both guests and listeners, setting your podcast apart from the rest. (05:08) The power of marketing in podcasts: Discover Roy's emphasis on marketing efforts and how it plays an integral role in keeping podcasts alive and thriving in a competitive space. (06:30) Efficient time management and systemization: Learn Roy’s methods to streamline production and free up time for creative pursuits through effective systemization and task delegation. (10:16) Launch strategies for new podcasts: Roy shares his tried-and-true strategy for launching new shows successfully, ensuring an immediate impact on audiences from day one. (16:08) Links and resources mentioned in this episode:Learn more about Roy Coughlan:https://roycoughlan.comRecommended software: Audacity -https://www.audacityteam.org/Connect with Roy on Social Media:LinkedInInstagramFacebookTiktok

Are you a podcaster and serious about enhancing your podcast's sound and reach? Whether you’re a seasoned podcaster or just starting out, mastering podcast creativity, audience engagement, and unique show concepts is key to standing out in a crowded space. If you are interested in mastering podcasting, and learning expert insights from a podcasting veteran who knows the ropes, don't miss this episode! In this episode of Podcasting Tech, we sit down with Dave Jackson from the renowned School of Podcasting to discuss the ins and outs of podcasting success and the industry's evolution.Dave Jackson is a prominent figure in the podcasting world. He founded the School of Podcasting in 2005 and is currently the head of podcasting at PodPage. His School of Podcasting show has over 2.7 million downloads, and he has helped hundreds of people plan, launch, and grow their podcasts. In 2018, he was inducted into the Academy of Podcasters Hall of Fame. In 2024, after spending eight years at Libsyn, he joined PodPage as the Head of Podcasting.Dave’s experience spans teaching, industry-level podcasting work, and continuous engagement with cutting-edge tools and strategies. In this episode, we cover Dave's journey from podcasting enthusiast to industry professional, valuable lessons on staying ahead in podcasting, insights into PodPage's latest audience survey feature, and why creativity keeps podcasts intriguing and unique.IN THIS EPISODE, WE COVER:Dave's Journey into Podcasting: How an early laid-off teacher became a pivotal figure in the podcasting space through passion and curiosity. (00:01:44)Navigating the Podcasting Industry: Dave discusses the often tough balance of staying true to niche topics while growing a dedicated audience. (00:05:32)PodPage's Audience Survey Feature: Learn about this tool's development with inputs from Tom Webster, and how it helps podcasters understand and grow their audience. (00:08:40)Building the Right Audience: Insights into why focusing on the ideal audience, rather than everyone, will better serve your podcast’s success. (00:12:19)Engaging Your Audience: Strategies for getting actionable feedback from listeners and making your show more interactive and community-focused. (00:19:22)Links and resources mentioned in this episode:School of Podcasting PodPage Tom Webster's Book - "The Audience Is Listening"Recommended hardware: Zoom PodTrak P4  Podcast Movement and Podfest events -podcastmovement.comConnect with Dave Jackson on Social media: TwitterLinkedinFollow School of Podcasting on FacebookExplore PodPage features - podpage.com/featuresDiscover all of...

Many podcasters dream of using their show as a powerful relationship-building tool—but how do you do it effectively? If you’re looking to create meaningful business connections through podcasting, this episode of PodcastingTech is for you!This week, Mathew Passy sits down with Stefan Lubinski, creator at Audience Builders, to explore innovative ways podcasters can leverage their shows as strategic relationship acquisition tools for business growth.Stefan Lubinski is a seasoned sales trainer, speaker, and podcast producer, with experience hosting television, radio, and online productions. With a strong background in sales and business development, he has helped transform multiple podcasts into thriving thought leadership platforms.Tune in and discover how to turn your podcast into a networking powerhouse!IN THIS EPISODE, WE COVER:From Sales to Podcasting: Stefan shares his journey from sales to podcasting and how his accidental entry into media led to the creation of successful media brands. (00:01:14)Turning Podcasts into Relationship Bridges: Stefan shares his model of involving select industry movers on a podcast to foster beneficial partnerships and joint ventures. (00:04:17)The Strategy behind Content for Business: Stefan breaks down the concept of using podcasts as relationship acquisition tools rather than focusing solely on audience downloads and using podcasts for long-term business growth. (00:05:48) Mastering Guest Relationships: Stefan explains the do's and don'ts of leveraging podcast guest appearances for business and the importance of relationship nurturing. (00:10:13) Pay-to-play Models in Podcasting: The pros and cons of pay-to-play models in podcasting and how they can offer value when done transparently. (00:18:02) The Future of Podcasting: Stefan's vision for an all-in-one podcasting platform, covering everything from guest management to publication and social syndication. (00:24:42) Links and resources mentioned in this episode:Connect with Stefan Lubinski:Follow Steven on Linkedin - @stefanlubinski Connect with Stefan’s podcast recommendations           Tim Ferriss' Podcast           The Diary of a CEORiverside for improved virtual interviewsDescript for podcast editingUnderstanding the power of podcasting in fostering relationships and business growth is crucial. Subscribe to Podcasting Tech on all major platforms and follow us on social media for more insights and updates.**As an Amazon Associate, we may earn commissions from qualifying purchases of podcasting gear from Amazon.com. We also participate in affiliate programs with many of the software services mentioned on our...

Are you curious about the latest trends in technology and how they can elevate your podcast? If you're looking to get ahead in the podcasting and tech space, this is an episode you don't want to miss!In this episode, Mathew Passy chats with Jordan Thibodeau, cohost of the SVIC podcast, where two tech veterans from Google explore the cutting edge of technology without the hype. Jordan, who has a rich background as a tech industry veteran, brings his insights from his time at Google, discussing everything from internal tech industry dynamics to the intricacies of podcasting technology.We delve into Jordan's journey into podcasting, the intersection of AI and tech, and how emerging technologies impact podcast production. You'll learn about the unexpected challenges within tech giants like Google, how podcasting can benefit from smarter data analytics, and Jordan's vision for the future of podcasting tech.This episode is a must for any podcaster or tech enthusiast who wants to understand the deeper workings of the tech industry and improve their podcasting strategy.IN THIS EPISODE, WE COVER:Jordan’s Journey into Podcasting: Mathew and Jordan discuss the origins of their podcasting venture, sparked by an onslaught of tech hype and the need for authentic commentary. (00:01:24) Cutting Through the Tech Hype: Learn how Jordan and his cohost use their extensive tech backgrounds to remove the noise around tech innovations and focus on the real implications. (00:04:06) Privacy and Perception: Jordan explains the reality behind tech giants' data management practices, debunking common myths about privacy and data tracking. (00:08:44) Podcasting's Data Dilemma: Mathew and Jordan explore the current challenges in understanding podcast audience metrics and how this might evolve. (00:11:14) The Fragmented Tech Paths of Google: A deep dive into Google’s missed opportunities in podcasting, its internal bureaucracy, and the complexities of their strategic decisions. (00:19:05) Links and resources mentioned in this episode:SBIC Podcast: Follow the show on YouTubeUtilize Riverside.fm:Follow Jordan Thibodeau on LinkedInDiscover Jordan’s favourite podcasts:Tim Ferriss PodcastSam Altman PodcastKill Tony PodcastPodcasts by Shane GillisTheo Von's podcastDive into this tech-filled episode and enhance your podcasting know-how today! Don’t forget to subscribe and follow podcastingtech.com on all social media platforms to receive the latest podcast content and insights.**As an Amazon Associate, we may earn commissions from qualifying purchases of podcasting gear from