Claim OwnershipPodcasts - Persuasion by the Pint
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Discussing the Art of Persuasion...and Craft Beer
405 Episodes
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The Robert Collier Letter Book is a treasure chest for any copywriter. It’s one of the most practical, psychology-driven books ever written on persuasion through the written word. On this episode, we’ll be discussing 5 of the most valuable takeaways for persuasive copywriting. You can grab your copy of the Robert Collier Letter Book at […]
The post 408: Inside the Robert Collier Letter Book: Timeless Lessons in Persuasive Copywriting first appeared on Persuasion by the Pint.
On this episode, we welcome John Bejakovic. He is the author of the book 10 Commandments of Con Men, Pickup Artists, Magicians, Door-to-Door Salesmen, Hypnotists, Copywriters, Negotiators, Political Propagandists, Stand Up Comedians, and Oscar-Winning Screenwriters. John writes about copywriting, direct response marketing, and his love for the books and screenplays of William Goldman. If you’re […]
The post 407: 10 Commandments of Con Men, Pickup Artists, Magicians, Hypnotists, Copywriters first appeared on Persuasion by the Pint.
On this episode, we’ll be discussing the 6 Scarcity Levers That Attract Affluent Buyers. We’ll talk about luxury brands that limit availability and create barriers to entry to build a higher perceived value.
The post 406: 6 Scarcity Levers That Attract Affluent Buyers first appeared on Persuasion by the Pint.
On this episode, we welcome “Doberman Dan” back to the show. He is a 30-year serial entrepreneur, direct response marketer, and copywriter specializing in creating insanely fast profits for himself and other small business owners worldwide. On this episode, we’ll discuss the decline of Facebook ads and the resurgence of direct mail advertising. You can […]
The post 405: The Death of Facebook Ads – Interview with Doberman Dan first appeared on Persuasion by the Pint.
On this episode, we welcome Winn Schwartau, author of the new book The Art & Science of Metawar: How to Coexist With AI-Driven Reality. Winn has been warping minds since 1983 as an original creative thinker and contributor to cybersecurity, privacy, info warfare, cyber-terrorism, and now: METAWAR. One of his most compelling areas of expertise […]
The post 404: The Art & Science of Metawar: How to Coexist With AI-Driven Reality Distortion, Disinformation first appeared on Persuasion by the Pint.
On this episode, data scientist Jonathan Adams joins us to discuss copywriting, email marketing, AI, and more. Jonathan will share some email marketing tips, including the number one trick you can use right now to crank up your email open rates by 6X. You can learn more about Jonathan’s work by visiting https://measurableadvertising.com.
The post 403: The Number ONE Trick You Can Use Right Now To Crank Up Your Email Open Rates first appeared on Persuasion by the Pint.
On this episode, we tackle a flight of persuasion with topics like Liquid Death selling Ozzy’s DNA, Burger King’s brilliant strategy for more in-app engagement, and finally… does AI have a sinister side it’s hiding from us?
The post 402: Selling Ozzy Osbourne’s DNA, Burger King’s Gamification Strategy, and Is AI Conspiring to Kill Us? first appeared on Persuasion by the Pint.
On this episode, we welcome Enrico Faccioli to the show to discuss how AI voice technology is being used in social engineering attacks. Voice, speed, prompts, and background noise are making AI more persuasive and harder to distinguish from people you may know and trust. His company Vishr.AI, uses voice AI agents to test and […]
The post 401: Pitch Perfect: Inside the Charm of Persuasive AI Voices first appeared on Persuasion by the Pint.
On this 400th episode, David Dutton and Ben Blackmon join us to discuss how certain retail brands methodically turn casual shoppers into fanatics by employing persuasion principles such as scarcity, social proof, and commitment & consistency.
The post 400: The Secret Sauce Behind Cult Followings – Strategies from the Biggest Retailers first appeared on Persuasion by the Pint.
On this episode, we welcome Alison McBain to the show. In 2024, Alison pursued a project called “Author Versus AI,” where she wrote a book a week, using no AI at all (resulting in 34 books in total). She’ll share her own story, and how anyone can write a book in a week without using […]
The post 399: Author vs AI – How to Write a Book a Week Without Using AI first appeared on Persuasion by the Pint.
AI is now changing how content is discovered and presented through AI platforms and AI-powered search. On this episode, copywriter Scott McKelvey joins us to talk about writing content to show up in AI-generated answers, summaries, and overviews. You can learn more about Scott and read some of his work by visiting https://www.scottmckelvey.com.
The post 398: AI & SEO: How Artificial Intelligence Is Transforming Search Engine Optimization first appeared on Persuasion by the Pint.
AI is increasingly adept at persuasion, leveraging personalized messaging and real-time psychological profiling to influence individuals. On this episode, Todd Goodwin, a Board Certified Hypnotist, joins us to discuss how humans could steer AI to manipulate vulnerable (most) people to act against their self-interest. Todd is among the few hypnotists (only 1 in 500) to […]
The post 397: Is AI Becoming More Persuasive Than Humans? We’ll Find Out From a Trained Hypnotist first appeared on Persuasion by the Pint.
On this episode, we’ll wrap up our discussion of the Puppet Masters Bible by Tom Walker. We’ll be discussing the 15 Most Powerful Cognitive Shortcuts in Persuasion. This section alone is worth grabbing the book. You can grab your copy at https://tomwalker.com/persuasion.
The post 396: The 15 Most Powerful Cognitive Shortcuts in Persuasion first appeared on Persuasion by the Pint.
On this episode, we’ll be discussing the book The Puppet Masters Bible by Tom Walker. Our brain is a predictable machine. It operates on patterns, and you can reprogram them when you know how to disrupt them. That’s where neuroscience-backed manipulation comes in. It’s nothing new, but we’ll be discussing some of our biggest takeaways […]
The post 395: Puppet Master Persuasion – We Discuss a Powerful Field Guide to Everyday Persuasion first appeared on Persuasion by the Pint.
In this episode, Dave Dutton joins the podcast to talk about marketing and what he would do if he were starting a business today with no money. We also try building an app with A.I.
The post 394: We Talk Marketing with Dave Dutton and Build an App with an AI Agent first appeared on Persuasion by the Pint.
On this episode, we’ll discuss a variety of topics, including Hooters’ rebranding, a subtle but clever Mercedes ad, emotional marketing for nonprofits, and how to generate more business for your local restaurant.
The post 393: Persuasion by the Flight – We discuss Hooters Re-Branding, the Best Mercedes Ad Ever, and More first appeared on Persuasion by the Pint.
On this episode, Len Foster, author of the book WonderWords: Simple Words For Influence And Persuasion. Len is an author and business consultant specialising in customer acquisition and retention through referral marketing and customer experience. Over the years, He’s written and published several successful books, bringing real, hands-on experience to the table. His mission is […]
The post 392: Simple Words You Can Use to Influence And Persuade: Interview with Len Foster first appeared on Persuasion by the Pint.
On this episode, we welcome Gavin Stone, author of the bestselling book How to Tell if Someone is Lying. Gavin served as a security and intelligence covert specialist. He has over 20 years of applied experience, globally deployed by government organizations such as the British Ministry of Defence, corporations, and ultra-high-net-worth VIPs.
The post 391: The Secret Methods Used by Government Intelligence Agencies to Detect Lying first appeared on Persuasion by the Pint.
We’ll discuss these hidden risks with Brady Dahmer, author of the new book “Blindspots”.
The post 390: What Are the Hidden Risks of Assumptions in Marketing? first appeared on Persuasion by the Pint.
On this episode, Nika Kabiri joins the show to the real drivers of consumer choice. Nika has spent 25+ studying decision-making, with 15 of those years in consumer insights. She has taught Decision Science at the University of Washington, and her expertise in decision-making has been featured in the Wall Street Journal, the Washington Post, […]
The post 389: Uncovering the Real Drivers of Choice—biases, heuristics, and social influences first appeared on Persuasion by the Pint.
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