Podcasts of Timmy Bauer

The Power of Focus: How to Grow Your Social Media Account When it comes to growing a social media account, the key isn't just about creating content—it's about *focusing* on one account, one persona, and one clear strategy at a time. By committing to a singular approach, you can generate the kind of engagement that drives growth and builds a meaningful network. Here’s how I’ve applied this method across different platforms and achieved consistent results. Step 1: Choose One Account to Focus On It’s tempting to spread your efforts across multiple platforms, but true growth happens when you commit to *one* account at a time. Whether it’s X (formerly Twitter), LinkedIn, or YouTube, make that account your sole focus for a period of time. Doing this lets you dive deep into the platform’s culture, best practices, and algorithm nuances. Step 2: Define Your Target Persona To truly maximize your growth, zero in on one persona to target. Who is your ideal audience? Teachers, literacy professionals, parents, entrepreneurs? Get specific. Tailor every piece of content, interaction, and engagement to resonate with that single group. This clarity helps ensure your message sticks, rather than getting lost among multiple priorities. Case Study: X/Twitter – Growing Through Community When I was working to grow my X/Twitter account, I focused solely on teachers and literacy professionals. Every tweet, comment, and piece of content was designed with them in mind. I began by using X to reach out to my target audience, inviting them to be guests on my podcast, *The Literacy Advocate*. This approach allowed me to co-create content with them, which had two benefits: 1. Content Relevancy: The conversations were rich and aligned with my target audience’s interests. 2. Amplified Reach: Each podcast episode led to a batch of 10+ tweets that were directly related to the interview, creating a ripple effect of engagement across networks. By focusing exclusively on this niche and engaging in meaningful discussions, I grew my X/Twitter account from no engagement to 6,000 subscribers, with thousands of views per post and long comment chains to spark further content ideas. This focused approach not only grew my audience but also built relationships that helped me secure book tours—the ultimate goal. Case Study: YouTube – From Book Tours to Kids’ Content When it was time to grow my YouTube channel, I used a similar approach, but with a different persona: children and their parents. After booking book tours, I turned the visits into content opportunities, producing read-aloud videos (Longs) and short, fun 60-second interviews with kids (Shorts). Both formats resonated with pre-K to 3rd-grade readers. By maintaining this laser-focused content strategy, I grew my YouTube channel from 300 to 4,000 subscribers, generating 250,000 combined views and thousands of watch hours. Step 3: Co-Create Content to Maximize Engagement The foundation of this growth strategy is co-creating content with your target audience. Whether it’s teachers on X, professional writers on LinkedIn, or entrepreneurs on a podcast, collaboration is key. For instance: LinkedIn for Writers: I applied the same focused strategy on LinkedIn when growing a network of professional writers for Stone Crest. I used my podcast, *Writing Better*, for interviews and then created LinkedIn content that featured each guest. This approach not only grew my LinkedIn following to 4,000 but also established relationships with almost every professional ghostwriter in the space. Step 4: Build a Network, Not Just an Audience The beauty of this focused approach is that it doesn't just build followers—it builds a network. Final Thoughts: The Magic of Singular Focus The secret to social media growth is singular focus—one account, one persona, one strategy. By staying focused, you’ll not only grow your audience but also build lasting relationships and achieve your broader business goals.

Follow Brett: https://www.linkedin.com/in/brettbeveridge/

Dana: https://www.linkedin.com/in/danamicheli/

Jessica Bross: https://www.linkedin.com/in/jessica-bross/ https://www.ciderspoonstories.com/

https://www.linkedin.com/in/jeff-raderstrong-a2814417/ https://www.raderstrong.com/writing-for-other-people https://www.today.com/parents/essay/help-wife-do-less-rcna162153

Connect with my guest Darion here: https://www.linkedin.com/in/darionrae/ Take his 3 Day Free Linkedin Writing Challenge here: https://darionraewriting.beehiiv.com/c/3-day-content-writing-challenge

Ghostwriters sabotage themselves in 2 ways according to Alyssa Berthiaume - 1: leading with price, and 2: not having a credit conversation (spicy). My guest: accomplished ghostwriter Alyssa Berthiaume https://www.linkedin.com/in/ayberthiaume/ credits: Leaving the Grind Behind Though I Walk: A Memoir of Trauma Healing and Hope

Cristi Cross has a take on using AI that is worth considering: Use it to proof your drafts! Check out our convo, and check out Cristi here: https://www.linkedin.com/in/cristi-cross-33287618a/

Find Marcia here: https://www.linkedin.com/in/marcialaytonturner/

It's a luxury of the non-professional writer who doesn't have to make ends meet with their writing and therefore can afford to take time off for "block." This according to Wendi J. Ellis. I may not agree with everything she had to share but it was a fascinating convo. Wendi can be found here: https://www.linkedin.com/in/wendi-jane-ellis-08449211/

Salwa Emerson charged >100k to her first ghost client. In this episode we talk about how their are no industry standards, and most ghostwriters are undercharging for their service. Check out Salwa here: https://www.linkedin.com/in/salwa-emerson And here: https://emersonink.com Get Salwa's help solving a problem in your writing or business: https://www.linkedin.com/posts/salwa-emerson_hi-all-a-lot-of-you-have-reached-out-to-activity-7208064337901453312-GStn?utm_source=share&utm_medium=member_desktop

Check out the book on Amazon, "Security Team Operation System" by Christian Hyatt

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/theghostwriter/

Connect with Kelsey on LinkedIn: https://www.linkedin.com/in/kelsey-adams-writer/

Connect with Lil: LinkedIn: https://www.linkedin.com/in/lil-barcaski-957b5323/ Facebook: https://www.facebook.com/Lil.Barcaski/ Calendly: https://calendly.com/liltheghost Connect with me!: https://www.linkedin.com/in/timmy-bauer-b90b09103/