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© 2022, Podiatry Marketing
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Conversations on building a successful podiatry practice with Tyson E. Franklin and Jim McDannald, DPM.
Look for new episodes every Monday morning.
Look for new episodes every Monday morning.
209 Episodes
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💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, tackle the crucial topic of understanding your patient avatar and crafting a compelling call to action before leveraging AI tools. They emphasize the importance of thoroughly understanding who your ideal patients are and where they are in their journey before creating any content, whether it's blogs, videos, or social media posts. They highlight the importance of effective AI prompts and how AI can help develop a robust framework for your content. This episode is packed with practical tips and real-life examples to help you create targeted, high-quality marketing content for your podiatry practice.✉️ Contact: jim@podiatrygrowth.com
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the latest trends and shifts in local SEO that podiatrists need to know for 2026. They delve into the importance of Google business profiles, prioritize review recency over quantity, consider engagement signals as ranking factors, examine the impact of social signals, and highlight the critical role of NAP (name, address, phone number) consistency. Learn why Google Business Profile may matter more than your website, how to keep your review strategy effective, and why social media engagement is becoming increasingly significant. Stay ahead with these actionable tips to make your clinic more visible locally.✉️ Contact: jim@podiatrygrowth.com
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the critical strategy that every new podiatry business owner should implement to save years of frustration: tracking every number from day one. They dive into the importance of monitoring data, such as new patient numbers, referral sources, average patient spend, rebooking rates, revenue per hour, and Google reviews. They also share practical tips for building relationships with referral sources and making smart marketing decisions based on accurate data. This episode is packed with actionable advice for podiatrists looking to grow their practice effectively. ✉️ Contact: jim@podiatrygrowth.com
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, delve into the intricacies of selecting the right email marketing platform for podiatry clinics. They discuss the importance of consistency in marketing efforts and the significant benefits of email marketing as a key component of a clinic's overall marketing strategy. The episode covers how to navigate the trade-offs of different platforms, the necessity of HIPAA compliance for certain types of emails, and provides recommendations on user-friendly and effective email marketing tools such as MailChimp, Kit (ConvertKit), and MailerLite. ✉️ Contact: jim@podiatrygrowth.com
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, share valuable insights on seven simple ways to increase foot traffic in your practice. Topics include the importance of owning your Google Business Profile, leveraging local networking, collaborating with allied health professionals, creating microcontent, establishing memorable patient touchpoints, community involvement, and utilizing your stationery as a marketing tool. Tune in for practical tips that require minimal cost but can make a significant impact on your clinic's success. Ideal for podiatrists seeking to increase patient appointments and expand their practices.✉️ Contact: jim@podiatrygrowth.com
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the importance of repetition in marketing. They emphasize that repeating your message isn't laziness but a strategic approach to building authority and reinforcing your clinic's message. The conversation explores the benefits of consistency, leveraging AI to enhance communication, and understanding when to adjust your messaging. They also share insights on how repetition fosters trust with patients and why consistency is crucial across different platforms.✉️ Contact: jim@podiatrygrowth.com
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss effective strategies to increase podiatry referrals. Learn how to get on the radar of other healthcare professionals, build long-term relationships, and utilize online platforms like LinkedIn. Discover practical tips for positioning yourself as an expert, communicating effectively, and making your clinic easy to refer to. Don't miss out on actionable advice to boost your podiatry practice!✉️ Contact: jim@podiatrygrowth.com
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, dive into the benefits and strategies of promoting same-day, no-wait visits in podiatry clinics. The discussion includes real-world examples, the importance of message consistency, and tips on how to train staff to reinforce the promise. They explore the competitive advantage of offering immediate care and its potential to attract and retain patients. Whether you're operating in North America or elsewhere, this episode provides valuable insights on how to stand out in a crowded healthcare market by offering rapid access to foot and ankle care.✉️ Contact: jim@podiatrygrowth.com
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, explore the concept of 'helicopter marketing'–an inconsistent approach to marketing that many podiatrists fall victim to. They discuss the importance of maintaining a consistent marketing strategy, budgeting wisely, and building a 12-month marketing calendar. The hosts emphasize that regular, steady marketing efforts yield better results than sporadic, intense bursts. They also share practical tips on proactive planning, understanding your ideal patient, and engaging effectively with sales representatives. Tune in for valuable insights and strategies to ensure your marketing efforts build momentum and deliver sustainable results.✉️ Contact: jim@podiatrygrowth.com
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingWelcome to the 200th episode of Podiatry Marketing! In this special edition, hosts Jim and Tyson are joined by Dr. Don Pelto, an actual practicing podiatrist with a keen interest in marketing. Dr. Pelto shares his journey into the world of podiatry marketing, influenced early on by classic business and psychology books, and honed through years of practice and innovation. The conversation touches on his impactful strategies, including dominating online reviews, utilizing principles of urgent care, and leveraging the power of shockwave therapy to enhance patient satisfaction and profitability. Dr. Pelto also emphasizes the importance of investing in continuous learning and connecting with like-minded, positive professionals. This episode is packed with actionable insights and inspiring stories for any podiatrist looking to elevate their practice. Tune in and celebrate with us!✉️ Contact: jim@podiatrygrowth.com
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, explore marketing strategies for podiatrists to connect with running and jogging communities. They discuss the importance of building trust through one-to-one interactions, leveraging group talks for one-to-many engagements, and the ripple effect of community involvement. They also highlight strategic sponsorships and visibility opportunities, like organizing open houses or runner-specific events at clinics. This episode is packed with practical tips for podiatrists looking to expand their patient base among runners.✉️ Contact: jim@podiatrygrowth.com
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the importance of learning from both marketing mistakes and successes in the field of podiatry. As they edge closer to their 200th episode milestone, they dive into real-life examples and share valuable insights. Jim and Tyson explore topics such as the risks of relying solely on word of mouth, the importance of consistent branding, and the benefits of hosting community events. They also emphasize the importance of follow-up systems, utilizing Google Business Profile, and the drawbacks of replicating other clinics’ strategies without a personalized approach. Tune in to discover actionable lessons that can enhance your marketing strategies and grow your podiatry practice.✉️ Contact: jim@podiatrygrowth.com
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, delve into the exciting world of Generative Engine Optimization (GEO). Explore how this new strategy is emerging from the realm of AI-powered tools like ChatGPT, Claude, Anthropic, and Google Gemini. Learn why transitioning from traditional SEO to GEO can provide a competitive edge in capturing local searches and thriving in the evolving digital landscape. Don't miss out on expert tips, practical steps, and the significance of being an early adopter in this cutting-edge field.✉️ Contact: jim@podiatrygrowth.com
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, dive into the nuances of referral marketing, especially tailored for podiatry clinics. They discuss the importance of trust and referral networks, emphasizing how word-of-mouth from other healthcare professionals and even non-professional contacts can significantly benefit a clinic. They provide actionable tips on how to maintain strong relationships with referral partners, turn patients into advocates, create a referral-friendly clinic culture, and track referrals effectively. Key insights into building these networks, offering exceptional service, and valuing your referral sources are also covered. This episode is packed with strategies to help you build a robust, effective referral system that can drive the growth of your practice.✉️ Contact: jim@podiatrygrowth.com
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the rapid changes in Google's platforms and their impact on podiatry clinics. They cover the evolution from traditional SEO strategies to the importance of AI-generated content, the rise of local service ads, and the critical role of Google Business profiles. Discover how to adapt to Google's ever-evolving algorithms to maintain visibility and effectively attract patients. Whether you're a seasoned podiatrist or new to the field, this episode offers valuable insights to keep your clinic competitive in the digital age.✉️ CONTACTjim@podiatrygrowth.com
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, dive into the concept of leveraging semi-professional referrers to grow your podiatry practice. Tyson explains the strategic importance of connecting with accountants, lawyers, and financial planners to gain valuable patient referrals. The episode covers practical steps to approach these professionals, the benefits of building these relationships, and the importance of maintaining consistent contact. Tune in to discover how incorporating this 'seventh pillar' can significantly enhance your referral network and patient base.✉️ CONTACTjim@podiatrygrowth.com
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, dive into the importance of utilizing positive reviews to amplify your clinic's visibility and build trust. They discuss strategies for effectively showcasing reviews on your website, Google Business profile, social media, and within your clinic. Learn how to craft specific and impactful reviews, utilize digital tools like Gather Up, and celebrate milestones to enhance your clinic’s reputation and attract more patients. Don’t miss tips on encouraging patient testimonials and the benefits of sharing success stories.✉️ CONTACTjim@podiatrygrowth.com
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, delve into the complexities of copyright ownership for photos and artwork. They discuss common misconceptions about who owns the rights to these creative assets, whether taken or designed by professionals, employees, or freelancers. The duo highlights the importance of having clear agreements and contracts to ensure ownership, preventing potential legal troubles down the road. Additionally, they touch on the implications of using stock images and the evolving role of AI in generating design work. Tune in to learn how to protect yourself and your clinic’s brand effectively.✉️ CONTACTjim@podiatrygrowth.com
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the importance of developing a solid marketing strategy before jumping into various marketing tactics. They highlight the common pitfalls podiatrists face when they rush into tactics without a clear strategy, such as inconsistency, wasted money, and burnout. The hosts emphasize the significance of knowing your ideal patient and problem-solving to tailor your marketing efforts effectively. They also provide practical tips on how to align your practice's goals with your marketing activities to achieve long-term success. Tune in for actionable steps and insights that will help you master your podiatry clinic's marketing strategy.✉️ CONTACTjim@podiatrygrowth.com
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the importance of visual models in enhancing patient compliance, education, and sales. They explore how visual representations can simplify complex medical concepts, making them more accessible to patients. The discussion includes practical examples of using visual models in podiatry, the benefits of visual aids in treatment planning, and how to effectively implement them in clinic settings. The episode also explores the varying levels of visualizing ability among individuals and the concept of aphantasia.✉️ CONTACTjim@podiatrygrowth.com
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amazing work guys!