Pool Professionals Podcast

Brian Van Bower sits down with Robert Blanda, Master CBP, CSP, and CPO, president of Mill Bergen Pools, to discuss his journey in the pool industry, the value of continuous education, and the importance of getting involved with industry associations. Bob shares how his company has built a reputation for tackling highly specialized projects, from rooftop pools and indoor aquatic facilities to complex urban installations in New York City, while emphasizing teamwork, career development, and creating clear growth pathways for employees. The conversation also explores the power of collaboration, mentorship, and lifelong learning in building a successful business and strengthening the pool and hot tub industry.

Brian Van Bower sits down with Evan Baard, Master CBP, Senior Landscape Designer and Sales Consultant at Gib-San Pool & Landscape Creations, to discuss how a holistic approach to outdoor living can transform both client experiences and business success. Evan shares how his background in architecture, landscape design, and GENESIS® education has shaped his design philosophy, emphasizing the importance of creating complete outdoor environments rather than simply selling pools. The conversation explores charging for design services, leveraging technology like 3D renderings and AI to improve client communication, maintaining quality through proven systems, and building trust through transparency.

In this episode of the Pool Professionals Podcast, Neil Tarallo, Senior Lecturer at Cornell University and author of The Purposeful Leader, shares practical strategies for growing a stronger pool and spa business. From understanding what truly motivates customers and crafting more effective sales messages to leveraging AI as a business tool and measuring success beyond sales alone, Neil offers actionable insights that can help business owners improve customer relationships, create new opportunities, and drive long-term growth. He also previews the interactive workshops he'll be leading at the upcoming PHTA and GENESIS® MasterMind Summit.

Brian Van Bower sits down with Jeanne Mendelson, Vice President of Education at PHTA, to discuss the evolution of professional education in the pool, spa, and hot tub industry and why investing in leadership and lifelong learning has never been more important. Jeanne shares insights on the growth of GENESIS® education, certification pathways, and the industry's increasing commitment to professionalism, while also providing a preview of the 2026 MasterMind Summit in Phoenix, Arizona. From business-focused presentations and interactive roundtables to networking opportunities and leadership development, this conversation highlights why MasterMind Summit has become a must-attend event for business owners, executives, builders, designers, and service professionals looking to grow their businesses and connect with the industry's top minds.

Sam Pizzo, owner of Avree Custom Pools, shares his journey from designer to leading one of the nation's fastest-growing pool companies. He discusses how the Houston market has evolved, from rising project values to navigating challenging soil conditions and new regulations, while also highlighting the importance of structural engineering and thoughtful planning. Sam dives into the company's shift from referral-based growth to a more balanced marketing strategy that includes social media and digital advertising, and emphasizes the role of customer feedback in continuous improvement. He also shares insights on scaling a business, investing in education like GENESIS®, and expanding into full outdoor living projects, all while maintaining strong processes and a customer-first mindset.