Hello, and welcome to another episode from Comsteria's Powerful Communiation podcast for PR and communications professionals. We know lots of small business owners enjoy listening to this podcast as well - you are all very welcome and thanks for the encouraging feedback some of you send across. You can get in touch with us anytime - just email admin@comsteria.co.uk Many of us are getting set up for a new season after a break or at least a quieter period over the summer. It's a good time to revisit a basic of good communication - the desire for honesty and transparency, especially from the leadership team. But how honest should we really be when it comes to things like staff updates and regular briefings? Have a listen to the hypothetical situation outlined in this episode and let me know what you could do. There's no right or wrong of course, it's about being the best you can be, finding a balance and managing staff and customer expectations but I'm interested in how you would do that. And if it's something you'd like some help or guidance with - get in touch. I enjoy working with businesses of all shapes and sizes, in various sectors, helping put in place communications strategies that deliver the results you want. Get in touch today to discuss what Comsteria can do for you.
We've realised media training has a particular 'reputation' in some sections of society. Many of the participants on our courses say things at the end of the day like 'I actually quite enjoyed that' or 'I didn't think that would be so much fun', or 'I was dreading that but it was actually really good'. We think this is because some providers use a 'break you down and build you back up' approach, where the 'breaking you down' bit is particularly brutal. We don't do this. Our media training is safe, supportive, friendly and yes, we hope, even fun. Listen to this and get in touch if you need to know more. Call us on 0141 628 8228 or visit our website.
If your organisation is leaving people hanging after they apply for jobs - you need to take action! Poor HR = Poor PR! Find out more about the work we're doing to help every organisation communicate with power. Visit www.comsteria.co.uk
We need people to experiment with new technology such as ChatGPT, MidJourney and the rest but there's much more to artificial intelligence than creating videos and pictures that freak people out with how realistic they are. Technology is not entertainment. It's a tool we use. And we can learn lessons from our friends in farming and the way they've used technlogy wisely over the last 100 years or so. Here are my 4 principles for AI in pr and comms. I hope they help and if you'd like more no nonsense advice around implementing artificial intelligence (or any technology) within your comms team - get in touch.
I kep hearing clients say they 'don't have time' and yet many of those same clients tell me that over the last few months they've been experimenting with AI at work. So where did the time come from? And could you use this same approach to free up time for other important activities?
Rule Number 1 - only pick fights you can't lose. Rule Number 2 - learn to recognise when you're dealing with a winner. Some advice from Comsteria's Colin Kelly.
Contact us today for tailored, confidential support to develop your writing skills. colin@comsteria.co.uk www.comsteria.co.uk
Your message, with clarity and personality. Comsteria's mission is to help your organisation communicate with power. Find out more about all our training, consultancy and creative services in our 2024 brochure.
Y'all know who you are.
Here's something you can try if you're facing questions from a hostile audience. Comsteria's media trainer Colin Kelly shares a quick tip that can get you out of a tight spot and balance up a negative line of questioning from journalists or your own staff. Find out more about our #powerfulcommunication training, Visit Comsteria online at www.comsteria.co.uk
Colin Kelly is back on the Powerful Communication podcast from Comsteria. Grab our new training and creative services brochure, with full details of our courses and content creation. Should we talk about 'National Health Service' instead of 'NHS' all the time?
A quick chat about 2 of the best communicators I've ever encountered. There's so much you can learn from Iona MacGowan and Sam Sulek if you're interested in digital media content creation, general marketing and anything around engaging an audience. Brilliant.
The Celtic manager referred to a reporter as a 'good girl' when he walked away from a post match interview yesterday. Why don't PR and comms profesionals get involved when things like this occur? Can't they see the potential for reputational damage? Easier all round of course if men improve their attitudes but it should't take national newspaper headlines the following day and an outcry from women's groups for the BUSINESS to realise this shouldn't have happened. Stop deifying football managers and other powerful people in your organisation. Treat them like the liabilities they often are, especially in these moments of high emotion. Risk assess every media engagement.
Replace the word 'legislation' with the word 'guidance'. Send your completed MP3 recording to colin@comsteria.co.uk
If you're involved in thought leadership in any way, you ought to be aware of the dangers of false assertions. Here's Comsteria's Colin Kelly with more. Looking for new ways to get your message across with clarity and personality? Ask about our Presenting With Confidence prsentation skills training. www.comsteria.co.uk