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Press This. The WordPress Community Podcast features exclusive content and interviews with leaders in the WordPress community…. covering everything from development to integrating your digital marketing strategy with WordPress. Host David Vogelpohl of WP Engine and special guest hosts from across the community keep you up to speed on the latest advancements in WordPress.
113 Episodes
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["The new WordPress block editor (codenamed "Gutenberg) has introduced a world capability for developers and content creators. As brands and agencies adopt these new capabilities inside of WordPress #core, they are starting to realize that empowering the relationship between the developer and content creator unlocks incredible operational agility. Ideas move faster than ever before.
Using block-focused strategies is allowing content creators to create unique and beautiful experiences the same day they have the idea, and often without needing help from a developer. Developers are discovering that by empowering content creators they are now free to innovate in inspiring ways without being saddled with a mountain of ""soul-crushing"" landing page tickets. Of course, brands are benefiting from the increased velocity in bringing ideas to life and the innovation and integrations development teams are now free to build.
The web is poised to innovate a LOT faster.
But what about YOUR block strategy? What are you doing to inspire your dev team and empower your marketing teams?
In this episode of PressThis, host David Vogelpohl shares his thoughts on the impact the new block editor is having in WordPress, strategies & tactics for building your own ""block arsenal"", and how you can deploy a block strategy that allows your developers to build innovative experiences your content creators LOVE to use.
Stop wondering ""I wonder what the heck I'll do with Gutenberg?"". Listen to this episode of PressThis now!"/>
["Did you know that 80% of B's in an A/B test fail to beat the original version? EIGHT times out of TEN when a marketer and designer sit down to purposefully increase a KPI with a new design, they FAIL. Welcome to the landing page failure paradox.
In this episode of PressThis, we interview Lorraine Ball of Roundpeg about her thoughts on one of the most fundamental and important factors in helping you create landing pages that actually succeed... What you say!
Lorraine explores her strategies for segmenting audiences to deliver the right message to the right people, evoking emotion from your audience, making irresistible offers that visitors WANT to purchase, and how you should think about landing page layouts to tell the value story you're trying to deliver.
If your landing page strategy starts and stops with UX optimization, open up your mind and learn how optimize your landing pages that tell compelling stories can help you escape the landing page failure paradox.
Listen to this episode of PressThis now!"/>
["Are you an advanced developer looking to optimize your CI/CD workflow with WordPress? Are you still beefing up your dev chops and are wondering ""What the heck is a CI/CD""? In either case, you need to listen to this episode of PressThis now!
In this episode of PressThis, we interview the super-smart Peter Suhm of Branch CI about his thoughts on approaches and strategies for CI/CD for WordPress. For those that don't know, CI/CD (continuous integration / development) is a set of principles and approaches that allow you to release better and more stable software more frequently.
Peter will cover his ideas around how to tackle the ""build"" and ""test"" phases of your workflow, what's available for CI/CD in the WP world today,and what a well doneWordPress CI/CD workflow looks like.
If you're trying to up your dev game, listen to this episode of PressThis now!
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["If you're running a WooCommerce store or building them for others, you generally have one mission. Convert visitors into paying customers!
Of course, conversion rate optimization is super important to that journey, but it's not just the number of sales which are important, but also the size of your orders.
In this episode of PressThis, we interview James Kemp of Iconic the makers of the Sales Booster plugin for WooCommerce. James shares his thoughts on what you can do to not only drive more customers to complete their orders, but have carts overflowing with items your customers WANT to buy.
If your conversion rate strategy ends with adding orange buttons, listen to this episode of PressThis now and start working on delighting your customers and your CFO by building even more useful and valuable sales experiences than ever. Listen now!"/>
["In this episode of PressThis, we do our monthly ""Word Around the Campfire"" episode where we review news and updates from the WordPress community.
For our July 2019 update we cover updates from WCEU which was held in Berlin as well as huge changes happening in the WordPress ecosystem, like WP Engine's acquistion of Flywheel and much more.
If you're looking to keep up with the latest news in WordPress, listen to this episode of PressThis now!"/>
["The digital world is changing. Fast. The next evolution of the web and WordPress will open up all new experiences you can use to delight and surprise your audience in ways that deliever more value to the visitor and the businesses that serve them than ever before.
In this episode of PressThis, we interview WordPress futurist and owner of the advanced WordPress agnecy Pragmatic David Lockie about Web 3 and the future of digital.
Web 3 technologies are either already here or on the horizon such as AR, AI, bots, 5G, edge computing, blockchain, and many more. Together these technologies present huge opportunities to innovate and drive growth. For many brands,Web 3 offers powerful tools which are delivering value now; however, for many other brands these technolgies are currently out of reach.
David explores his ideas on how brands can take advantage of Web 3 today and for those not ready to take advantage , David shares what you can do to prepare for the next generation of digital.
Don't miss this chance to learn about the future of digital and what you can do to leverage this amazing new world and deliver awe inspiring experiences your customers will love and drive unique and powerful value for your business. Listen now!"/>
["Do you maintain or plan on creating a public WordPress-focused product like a plugin or theme? Do you create your own private-use plugins or themes? One of the key ways to grow the user base of any product or brand is to support multiple languages. This can be a great way to increase your total addressable market without having to come up with new features or products. Of course, that's not to say translation is easy. It isn't!... but it doesn't have to be as hard as you think and the power of open source can help.
In this episode we interview the infamous Remkus de Vries of Yoast SEO who contributes in many ways to open source projects including the Genesis framework translation project. Remkus shares his tips for managing translation projects, the tech to consider, best practices and more.
If you're looking for ways to make your software helpful for more people all around the world, don't miss this episode of PressThis. Listen now!"/>
["Have you considered building your own WordPress plugin or theme as a driver for your business? In this episode of PressThis, we interview the super-smart Raitis Sevelis of the uber-popular Visual Composer about strategies for selling your WordPress product on your own site vs. leveraging marketplaces.
Raitis does a deep dive into the factors you should consider including marketplace fees, support, distribution, building a brand and more as it relates to your marketplace vs. direct sell strategy.
Don't miss this chance to learn valuable information you can use on a product you're about to launch or if you've ever considered launching a WP focused product in the future. Listen now!"/>
["Each and every one of us who build websites with WordPress have one over-arching mission. To drive growth. Each design we create, line of code we labor over, and call-to-action we craft is designed to generate visitors, revenue, donations, or attention for your or your clients' brands. We pride ourselves on our eye-popping designs, well oiled funnels, and diligent SEO. Despite all those fine-tuned strategies, many of us have yet to take advantage of the power of Schema to increase the indexibility and discoverability the experiences we create.
In this episode of PressThis, we interview the original-host of PressThis and founder of Yoast SEO Joost de Valk about the recent addition of Schema support to the uber-popular Yoast SEO plugin.
We cover why Schema is important, the challenges & opportunities in addressing Schema from the Yoast plugin perspective, and how you can leverage your Schema strategy to help drive growth for you or your clients.
If you're unsure of how you're going leverage Schema or if that even matters for you, listen to this episode of PressThis now!"/>
["I'm sure you've heard someone give a ""why WordPress"" or ""how to pitch WordPress"" talk before, but those talks or interviews are often given my crusty-old veterans of WordPress far-removed from the actual personal decision of choosing WordPress.. or NOT!
In this episode of PressThis, we interview digital veteran Eric Sharp of ProtoFuse as he discusses his recent decision process for choosing WordPress as the CMS of choice for his agency.
We cover Eric's journey ending in the summer of 2018 in deciding which CMS was the right choice for his business. Eric explores his decision process and how talent, capabilities, reputation, and ultimately success for his clients influenced how he made his decision.
Don't listen to another industry veteran spout out about how to pitch WordPress to others. Listen to this episode of PressThis now and learn from someone who wasn't already ""all in"" and had to make the best CMS choice for his business and his customers!"/>
["Does WordPress play a valuable role in your business? Have you thought about contributing to WordPress #core or the WordPress community, but don't know how to do that in a meaningful way?
In this episode of PressThis, we interview often-host of PressThis and WordPress #core committer Anthony Burchell. Anthony shares the details of how to contribute code to #core, strategies for picking the right tickets to tackle, ways you can support WordPress even if you're not a developer, and all the amazing opportunities for contributing at WordCamps and WordPress meetups.
Giving back to the WordPress community is a great way to support the technology you rely on, but it can also unlock a sea of valuable relationships and friendships from people running technology businesses just like yours. The insights, partnerships, and kindred spirits you'll meet along the way can have a profound impact on your growth both professionally and personally.
If you're wondering how to contribute to WordPress #core in meaningful ways, listen to this episode of PressThis now!"/>
["In this episode of PressThis we explore news from around the WordPress ecosystem for the month of May 2019 as part of our ongoing series ""Word Around the Campfire"".
We explore the release of WordPress 5.2, the upcoming WordCamp EU, schema updates by Yoast, accssability & WordPress core, and much more!
If you're too busy to keep up with all the happenings in the WordPress community, listen to this episode of PressThis!"/>
["If you're an agency, freelancer, or work on an internal digital team, getting accurate and meaningful feedback from your clients can mean the difference between a comfortable life filled with happy customers and an endless quagmire of confusion resulting in you doing and then redoing your work... over.. and... over... again... Arghhh!
We've all been there or are even there right now. It's an icky place to be and definitely not fun.
In this episode of PressThis, we interview Aloke Pillai of Pastel (a client feedback platform) to explore strategies for optimizing your client feedback approach. Aloke will share tips for getting meaningful feedback from clients and how you can use that feedback to get to the heart of what matters and comfortably deliver exactly what your clients need.
We explore healthy approaches to eliciting feedback, when and how to ask for feedback, and what you should do when dealing with clients with different levels of digital proficiency.
If you haven't taken time recently to optimize your feedback funnel, get some actionable ideas from someone who lives and breathes optimizing client feedback funnels every day. Listen to this episode of PressThis now!"/>
["Web developers often think of SEO as a linear exercise of trying to be the top ranked website on a search result for a particular keyword; however, with search personalization and a variety of search result layouts the notion of ""what is the top rank?"" can mean vastly different things.
In this episode of PressThis, we interview the super-smart Dave Davies of Beanstalk IM as he unpacks the different ways search engines (particularly Google) rank and display information in search results. You'll learn tips on what you should be doing to make sure your best content is large and in charge in a variety of search result layouts.
If you still think of search results as a top 10 list, then your information is dated and you need to listen to this episode of PressThis now!"/>
["In this episode of PressThis we explore news from around the WordPress ecosystem for the month of April 2019 as part of our ongoing series "Word Around the Campfire".
2019 has been a huge year in WordPress and we cover some of the biggest news stories like important updates to WordPress itself, a naughty plugin in the ecosystem doing really creepy things, and key partnerships in WordPress which could have a direct impact on the sites you manage.
If you're too busy to keep up with all the happenings in the WordPress community, listen to this episode of PressThis!"/>
["If you're creating course, podcast, or other educational experiences for your brand or your customers, but you don't know the first thing about actually educating people, you need to listen to this episode of PressThis now.
In this episode we interview Joe Casabona a web developer and college professor about tips and tricks you can use to plan your educational experiences to actually be educational.
Delivering content experiences that both delight and educate people is key to the success of the course sites, podcast sites, or support sites you build. How you structure your information architecture, how content is delivered, how you get feedback from people you'll never meet, and how you to continue to reinforce what people have learned can mean the difference between a site that's okay and one that empowers your users to become better people or simply get better at using the product or service you're trying to educate them on.
If you're stabbing in the dark with your strategy on the educational sites you build, you need to listen to this episode of PressThis now!"/>
["Remember the General Data Protection Regulation (GDPR) launch back in May 2018? It was a time when webmasters around the world scrambled to make sure their sites were compliant with the new regulations affecting data privacy for EU citizens. Now nearly a year later, many webmasters are still trying to get their heads around how to approach compliance and privacy for their visitors within the context of cookies in the EU and beyond.
In this episode of PressThis we interview OneTrust's Bénédicte Dambrine as she explores her thoughts on how you should think about the use of cookies in an ever complex and global landscape of regulations and restrictions. If you're unsure of your approach to cookies and data privacy, listen to this episode of PressThis as Bénédicte whips up a tasty batter of advice to help you on your path to making sure your next batch of cookies are palatable to visitors around the world. Listen now!"/>
["As someone running a WordPress development team, I bet you spend a lot of time worrying about the way you build sites, but how much time do you spend on the way you operate your team or your business?
In this episode of PressThis, we interview Glide Design's Travis McAshan about the power of identifying and living by the core values of your organization. You'll learn how a purpose-focused organization using core values as an operating system can accomplish much more than skilled teams operating without purpose.
If you spend too much time organizing your workflows and not enough optimizing your team, don't miss this episode of PressThis!"/>
["We've all heard about JS decoupled ""headless"" WordPress deployments using frameworks like React and Angular, but are these approaches right for you? In this episode of PressThis we interview the super smart Jonathan Jeter of Click Here Labs about his thoughts on the advantages and disadvantages of JS decoupled headless WordPress architecture.
Listen now to get insights into how headless affects things like speed, workflow efficiency, capabilities, and hiring. If you're confused about choosing headless as part of your approach to building web applications, don't miss this episode of PressThis. Listen now!"/>
["If you're looking for more ways to make visitors stickier for your own or your client's sites, don't miss this episode of PressThis. We interview Bibblio's Mads Holmen about strategies you can use to make the content you already have more attractive to the visitors you also already have. The cheapest visitor to get is the one that's already there!
Mads shares his thoughts on optimizing your content funnels, how recommendation and personalization plays a key role, the most successful approaches to content discovery, and what the future holds for site creators to create stickier and more joyful content experiences. If you're out of ideas on how to increase pageviews, loyalty, leads, sales or any other value metric relative to you or your customers' on-site content strategy, don't miss this episode of PressThis. Listen now!"/>
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