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Pretty Okay Podcast
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© 2020 Pretty Okay Podcast
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Welcome to the Pretty Okay Podcast, a chill (but sometimes spicy) small business podcast for people who are crazy enough to have one. Hosted by the Founder of Enji, Tayler Cusick Hollman, we cover everything from basic business practices to small business marketing. We sit down with some of our favorite small business owners and experts who share their stories, real-life experiences, and advice, all while keeping it (very) real and honest.
87 Episodes
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Most entrepreneurs sit on their ideas for way too long. You know, waiting for the "right time" to start their business. The thing is, there is never a "right" or "perfect" time to start a business—you just gotta do the damn thing! In this episode, Tayler teams up with her longtime friend and powerhouse entrepreneur Marina Pannell—owner of Harper & Ivory bridal boutique. Together, they dive into Marina's wild journey from almost starting a coffee shop to finally opening her dream business, even as the world was shutting down. Whether you’re stuck overthinking or just waiting for someone to tell you to hit go, Tayler and Marina are here to remind you: the time is now. Strap in, it's time to get uncomfortable (in the best way possible)!
YouTube isn't just for influencers and cat videos any more—but you knew that. The thing you might not know though, is the fact that being on YouTube is a smart move for pretty much any small business! And in this episode of the Pretty Okay Podcast, Tayler chats with YouTube expert LaShonda Brown, who shares how service providers can harness the power of YouTube to grow their biz and (gasp) maybe even work less! From 20-hour work weeks to leveraging long-form content and YouTube Shorts, LaShonda talks all about her top tips for getting started on YouTube—even if you're camera-shy.
We're trading the soft kid gloves for brass knuckles in this episode! Tayler teams up with the ever-fierce Candice Coppola to dish out some tough love on the excuses they hear about why you can't get to your marketing. From "I don’t have time!" to "I need a strategy first!", your marketing aunties expose the lies you tell yourself and offer a hearty cuddle of wisdom to get you back on track. Tune in, laugh, cringe, and (most importantly) start doing the damn thing!
It's not often you get to sit down with a lawyer let alone someone like with Braden Drake—a lawyer for creatives, business owners, and drag artists. But this episode isn't what you'd expect because most lawyers aren't entrepreneurs. And we dug into one of the most important things any entrepreneur can do—create irresistible offers. From what to think about when you're coming up with the best offer you can to how to handle it when the haters show up because your offer is just that good, we talk strategy, the absurdity of overpriced templates, and why sometimes shaking up the market is the best move you can make. But don't get it twisted! This is not legal advice.
Ever felt like you're juggling between getting things done and trying to lead effectively? You’re not alone! Your host Tayler Hollman is back, and she’s got Audrey Kwan in the hot seat to talk transitioning from being a doer to a leader (there's a lot to unlearn here, folks). So get ready to embrace the gray areas of leadership and discover how to motivate, delegate, and support your team like a pro.
Regardless of where you currently sit on the I-hate-Meta spectrum, it's hard to deny the fact that social media ads are a fast and pretty cheap way to get in front of your ideal customers. But wanting to run social media ads is one thing. Actually knowing it's the right thing for your small business is another—let alone whether you should do it yourself or hire someone. So, in this episode, seasoned social media advertiser, Jaymie Tarshis, joined me on the pod to chat about the age-old dilemma: to DIY your social media ads or hire an agency for ad campaigns?
It takes guts to start a small business, but it takes real guts to start one that's brick and mortar. And in this episode of the Pretty Okay Podcast, Tayler sits down with shop owner, Katherine Oyer of Francis Henri, to talk about her experience going from an online baby store to a brick-and-mortar haven for little ones. If you've ever wondered what it's like to run a retail store with overhead or what it takes to make your online store work IRL, grab your favorite stuffie and listen in!
Get ready to break all the writing rules and unleash your inner copywriting genius with Gillian Griffith! Join Tayler and Gillian, longtime professional partners and masters of the written word, as they spill the tea on how to transform your writing from drab to fab. From overcoming the fear of judgment to embracing the power of the ugly first draft, they're demystifying the art of copywriting. Plus, unlock the secret to finding inspiration in unexpected places, from Pottery Barn catalogs to Reformation emails.
In this episode, Tayler and Davey Jones of Sumo are spilling the tea on what it takes to have a good lead generation strategy for your small business—we promise it sounds more corporate than it really is! From helping you understand what lead gen is and why small businesses can find themselves in a lull without enough leads to quick and long-play lead gen tactics you can try, there are plenty of "aha" moments in this episode. So grab your favorite beverage, settle in, and get ready to become way better at lead gen with Tayler and Davey!
The Pretty Okay Podcast is back b*tches! And in this episode, Tayler and Sam dive straight into the deep end of the influencer pool—because while some of them are great partners, others make us think "Whyyyy?" From the frustrations faced by many small business owners to how influencers can do a better job of approaching them, get ready for a candid conversation filled with rants, revelations, and more than a few spicy takes. Buckle up for an unfiltered journey into the business of being Pretty Okay 👌
When you're running your own business, you're often tasked with giving employee reviews. But what about your own review? In today's episode, we are sharing how you can review your own performance (prompts included!) to make sure you're on the path to continuous growth + success in 2021!
It's the day after the election but we're still talking politics. This entire election season has brought up an important question: How do we blend our personal politics into our business? Do we have to? Do we even want to? Tayler breaks it down and shares her best tips for incorporating your political beliefs and values into your marketing.
As business owners and creatives we spend so much time creating content for our brands. Rather than spending 10,000 hours trying to create new pieces of content, we’re sharing our tips for maximizing your content and getting the most bang for your buck.
In this week's episode we're chatting about how we as business owners can stop giving away our time for free. Whether it's from friends who are asking for freebies (advice or product) or overzealous clients, we're sharing our tips for setting boundaries, covering your ass and how to protect yourself moving forward. You've spent a lot of time and resources growing that beautiful talent of yours, don't give it away for free!
In the 6th and final part of our How To Launch a Business series we're diving into all the random shit that no one tells you about running a biz.
In this week's episode, Tayler takes you through the basics of setting up a marketing strategy, what you need to implement before your launch and how to track your progress moving forward.
In the 4th part of our series, we're jumping into the production and distribution aspect of running a product-based business. If you already have a product-based business or want to start one, this is a key episode for you. We're covering basics including: Product concepts + testing Product distribution Financial planing and pricing models Inventory Pre-launch strategies and more! If you're enjoying the podcast, please leave us a rating and a review! Show notes are available on www.prettyokaypodcast.com IG @prettyokaypodcast
In the 3rd part of our series we're diving into the nitty gritty parts of launching a business: infrastructure! In this episode, we break down the super *sexy* parts of running a business that people often overlook: insurance, licenses and the physical and technological elements you need to set your business up for the long run. Show notes: www.prettyokaypodcast.com IG: @prettyokaypodcast
We've missed you! After a few months off as we navigate COVID-19, we're back! We're excited to catch up and check-in with all of you.
In the 2nd part of our "How To Launch A Business" series, we're breaking down how to create the perfect business plan that is authentic to you and your brand, but still covers your ass. We also talk about elevator pitches, intellectual property, and whether or not we have the Coronavirus.
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