Principles for Smarter Customer Success

Working in software is amazing. You have the chance to change the world! In order to do that, you need to attract and keep customers. Principles for Smarter Customer Success explores the Customer Success field and how it can change your SaaS company forever.

You Need to Talk to Your Customers More

Remember dot matrix printers? Floppy disks? So much has changed. Your customers’ needs change too. Go talk to them so you understand what they need.

01-04
02:11

Recognize Small Victories

Working directly with customers can be a grind. It's important to highlight small victories as they give teams an important boost.

01-04
02:34

Cleaning Up Documentation

The foundational work of documentation is so important for customer success. This is a great time of year to evaluate your docs and processes.

01-02
02:17

In 2021 Let's Stop Calling Customers "Users"

2021 resolution for software companies: stop calling customers “users.” Heroin and cocaine have users. You have customers.

12-31
01:37

What Is Customer Success?

If you want your software (and your SaaS company) to be a success, your customers’ experience needs to be front and center.

12-31
02:47

Quieting the Tumult Between Your Ears

As the world outside our control gets grimmer, it’s easy to let our thoughts run wild. The noise in our mind can become deafening. Here’s how I work on quieting it.

11-14
02:42

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