Private Equity Value Creation Podcast

Get behind-the-scenes access to the minds shaping the world of Private Equity, hear captivating stories about transactions and investments, and learn about the innovative approaches leading investors, operators, advisors and bankers employ to drive sustainable growth and create enterprise value. https://www.howtosaas.com/pevaluecreation

Ep. 90: Gus Araya, Cordillera Investment Partners | Finding Value in Alternative Assets

On this episode Shiv interviews Gus Araya, Co-Founder and Co-Managing Partner of Cordillera Investment Partners, to discuss how PE firms can generate alpha by investing in alternative assets like marinas, music royalties, and spirits.Gus shares Cordillera’s approach to targeting niche, less correlated markets, using a repeatable process to source, diligence, and professionalize non-traditional assets. He explains how their flexible toolkit and operator partnerships create enterprise value.He also covers how to convince LPs to back unconventional strategies and why avoiding crowded sectors unlocks unique opportunities in private equity.The information contained in this podcast is not intended to constitute, and should not be construed as, investment advice.

09-16
42:32

Ep. 103: Giacomo Sonnino, Charlesbank | Driving Growth and Efficiency in Services Businesses

In this episode, Giacomo Sonnino, Advisory Director and Operating Partner at Charlesbank Capital Partners, shares how top PE firms connect diligence, underwriting and value creation to shape the first 12–24 months of an investment. This discussion highlights how to identify and prioritize the value levers that matter most in services businesses—from upgrading sales engines to designing cross-sell motions that are genuinely executable. Learn how AI is redefining services today, with modernized offerings, targeted use cases and the build-vs-buy decisions that keep firms ahead of market shifts. The information contained in this podcast is not intended to constitute, and should not be construed as, investment advice.

12-04
50:56

Ep. 102: Caroline Tarpey, Lead Edge Capital | Moving Beyond AI Hype to Real Operational Impact

Caroline Tarpey, Managing Director at Lead Edge Capital, outlines a practical approach to AI adoption in PE-backed companies—grounded in trust, clear goals and disciplined execution. She explains why most AI initiatives fall short and where teams can quickly unlock better decision-making and operational efficiency.You’ll learn how AI is transforming go-to-market, from shifting buyer behavior to the rising importance of authority-driven content and deeper voice-of-customer insights. Tune in to hear how SaaS companies can stay competitive by leveraging proprietary data and refining their strategy for an AI-first buying journey.The information contained in this podcast is not intended to constitute, and should not be construed as, investment advice.

12-02
41:44

Ep. 101: Vik Thapar, Cypress Growth Capital | Non-Dilutive Funding with Royalty-Based Capital

Shiv sits down with Vik Thapar, Managing Director at Cypress Growth Capital, to explore how royalty-based growth capital helps bootstrapped B2B companies scale without dilution. Vik breaks down when this structure works best, how repayment is designed to support continued growth and why many founders use it to double down on proven sales and marketing motions.The discussion also delves into the operational side—how a team of former operators supports founders day-to-day—and the patterns Cypress sees as these companies mature toward growth equity or strategic outcomes.

11-27
36:55

Ep.100: Rafael Telahun, Altaline | Rerating Companies Through Hands-On Operational Strategy

On this episode, Shiv is joined by Rafael Telahun, Managing Director at Altaline Capital Management, to discuss value creation that is built on strategy, rather than just institutionalization. Rafael breaks down how to meaningfully rerate a business by getting hands-on to make improvements like increasing mission criticality, making strategic pricing changes and raising gross and net retention. Plus, learn how why creativity, customer discovery and humility matter more than rigid playbooks. Tune in as Rafael breaks down how to execute these approaches in practice—including pre-close planning to 80%+ detail, turning vertical focus into competitive advantage and knowing when to make people changes immediately post-close.

11-20
40:54

Ep. 99: Josh Christensen, Mercato Partners | Building Billion-Dollar Ecosystems as a Minority Investor

Josh Christensen, Director at Mercato Partners, shares how minority growth investors can turn ecosystem-building into a true competitive advantage—without taking control or over-engineering outcomes. Drawing on his experience scaling Mercato’s playbook across non-coastal markets, Josh breaks down what it takes to embed sales, marketing, and human capital excellence from first touch through IPO, and how to focus resources where they actually accelerate 100%+ growth.Learn why authentic relationship-building drives stronger deal flow and portfolio performance, how community initiatives can surface the best opportunities ahead of a fundraise, and what it takes to measure value creation beyond capital returns.

11-13
36:03

Ep. 98: Riccardo Basile, Permira | How to Focus Your Operating Team for Real Impact

Riccardo Basile, Operating Partner, Head of Value Creation at Permira, shares how firms can turn value creation into a true competitive advantage—without overcomplicating the model. Drawing on his experience building and scaling Permira’s 24-person value creation team, Riccardo breaks down what it takes to embed operating excellence from diligence through exit, and how to focus resources where they actually drive growth.Tune in to learn how to balance in-house and external expertise, measure impact credibly for LPs, and make emerging tools like GenAI deliver commercial results today. Whether you’re refining your operating model or building one from scratch, Riccardo’s perspective offers a playbook for making value creation more strategic, measurable and fund-defining.

11-06
39:38

Ep. 97: Rita Ferrandino, Arc Capital Development | The Downturn Playbook: How to Thrive When Growth Stalls and Disruption Accelerates

On this episode Shiv interviews Rita Fiorentino, Co-Founder of Arc Capital Development, to unpack a battle-tested playbook for steering portfolio companies through economic downturns—especially when AI disruption, political volatility, and geopolitical shocks are compressing growth.Rita lays out a disciplined sequence that starts with risk assessment and financial hygiene, then moves to locking down customers, building an all-A-player team, and only then deploying AI for process efficiency and product innovation. She warns against the common trap of slapping “AI” on legacy products or slashing headcount too soon, and shares real-world examples of how companies that follow the right order emerge stronger.She also covers why this downturn is categorically different, how to educate boards and investors, and why skating to where the puck is going—not where it’s been—is the ultimate survival edge.

10-30
39:53

Ep. 95: Ed Byrne, Scaleworks | Scaling SaaS with Sustainable Growth through Venture Equity

On this episode Shiv Narayanan interviews Ed Byrne, co-founder of Scaleworks, a venture equity firm based in San Antonio. Ed shares his background as a software entrepreneur and the lessons learned from his experiences that led to founding Scaleworks ten years ago with partner Lou Moorman. The discussion explores the concept of "venture equity" as a hybrid model between traditional VC and private equity, emphasizing sustainable growth over high-risk VC funding. Key topics include the downsides of VC (such as portfolio theory encouraging all-or-nothing scaling), the benefits of bootstrapping or using debt for most software businesses, avoiding premature scaling, prioritizing customer-funded growth, and Scaleworks' approach to acquiring and accelerating 5-10M revenue SaaS companies by building go-to-market teams in-house, bringing in new CEOs, and focusing on levers like pricing, category specialization, and dispassionate product decisions. Ed also covers deal structures, value creation through centralization in San Antonio, resistance to playbooks, and aiming for acquisitions driven by inbound interest rather than fixed timelines.

10-16
40:16

Ep. 94: Lindsey Gray, Pacific Lake | Thesis-Driven Search and the Playbook for Scaling CEOs

On this episode Shiv interviews Lindsay Gray, Partner at Pacific Lake, to explore how the firm backs entrepreneurs through the Entrepreneurship Through Acquisition (ETA) or search fund model—an approach that turns traditional private equity on its head by starting with the entrepreneur before the company.Lindsay walks through Pacific Lake’s industry thesis–driven search process, explaining how they identify and support first-time CEOs, often straight out of business school, to acquire and scale small to mid-sized businesses. She details what Pacific Lake looks for in potential searchers—from “followership” and “figure-it-out-ness” to true commitment to the ETA path—and how their team of experts guides these entrepreneurs through diligence, acquisition, and operational scaling.The conversation also covers how Pacific Lake structures incentives and equity for searchers, maintains a 70%+ acquisition rate, and leverages a dedicated value creation team to help new CEOs build leadership capacity, professionalize go-to-market and operations, and pursue add-on acquisitions. Lindsay also discusses their long-term hold strategy, designed to give successful CEOs liquidity while continuing to compound value in the firm’s strongest companies.This episode offers a deep look at how Pacific Lake has helped shape the ETA ecosystem, supporting over 300 search funds and more than 150 acquisitions, and the lessons they’ve learned about people, prioritization, and partnership as the foundation of value creation.

10-09
48:28

Ep. 93: Kelly Ford Buckley, Edison Partners | Driving Enterprise Value Through Execution-Focused Growth Strategies

On this episode, Shiv interviews Kelly Ford Buckley, General Partner at Edison Partners, a growth equity firm with over 39 years of experience investing in high-growth software companies in secondary markets. Kelly dives into Edison's hands-on approach to value creation, emphasizing their preference for taking on execution risk over product or market risk, and how they use maturity assessments across five centers of excellence—like go-to-market, product, and finance—to identify and prioritize opportunities for portfolio companies.She shares real-world examples of transforming pricing models, aligning sales and marketing for faster growth, and building operational muscle to scale without paralysis, while stressing the importance of capital efficiency in today's macro environment. Kelly also discusses the role of AI as an efficiency tool rather than a distraction, the advantages of focusing on secondary markets for more grounded founders, and how Edison's domain expertise in verticals like fintech and healthcare IT drives repeatable success. This episode offers actionable insights for investors and operators looking to maximize enterprise value through focused, low-risk execution.

10-02
45:04

Ep. 92: Drive Pipeline & Revenue Amid Market Uncertainty | Shiv Narayanan, How To SaaS

In this solo episode of the Private Equity Value Creation Podcast, Shiv Narayanan breaks down the challenges facing portfolio companies in today’s market—and shares a clear roadmap for investors, CEOs, and revenue leaders to drive growth.From slowing sales pipelines to rising competitive pressures and the impact of AI, many companies are underperforming compared to previous years. Shiv outlines actionable strategies to:Cut wasted marketing spend and improve efficiencyReignite stalled deals and boost close ratesMaximize existing customer value through upsells and account expansionLeverage intent data and contextual outreach for short-term winsBuild long-term enterprise value with authentic thought leadership

09-25
41:30

Ep. 91: Craig Jones, TPE Boulder | Scaling Value in the Lower Middle Market through Strategic Growth

On this episode Shiv Narayanan interviews Craig Jones of TPE Boulder to discuss value creation in lower middle market private equity, focusing on smaller companies with $2-5 million in EBITDA.Craig shares TPE Boulder’s approach to scaling businesses through organic growth, emphasizing diversification by location and provider, strengthening management teams, and addressing technology deficits. He explains how they align with founders on a 5-year growth plan, manage key risks like founder dependency, and prioritize initiatives to ensure scalability without overwhelming limited resources.Craig also highlights the importance of investing in high-growth healthcare markets, such as neuropathy treatment and interventional radiology, to drive enterprise value and attract larger PE buyers for higher EBITDA multiples at exit.The information contained in this podcast is not intended to constitute, and should not be construed as, investment advice.

09-18
37:48

Ep.89: Andy Lund, Houlihan Lokey | Navigating Fundraising and Liquidity in a Challenging Private Equity Market

On this episode, Shiv Narayanan interviews Andy Lund, Managing Director and Global Co-Head of Primary Capital Advisory at Houlihan Lokey, to discuss strategies for private equity firms navigating today's challenging fundraising and liquidity environment.Andy shares insights on how GPs can differentiate themselves in a crowded market, leveraging tools like secondary transactions, continuation vehicles, and direct investments to address LP liquidity demands. He explores the impact of macroeconomic shifts, including geopolitical uncertainties and tariffs, on M&A and fundraising, and highlights the growing importance of operational value-add and AI integration to drive enterprise value.The conversation also covers the evolving dynamics of the private equity landscape, from the rise of next-gen firms to the challenges faced by mid-market players, offering practical advice for GPs aiming to thrive in a competitive market.The information contained in this podcast is not intended to constitute, and should not be construed as, investment advice.

09-10
55:20

Ep. 88: Eliot Kerlin, Broadwing Capital | Building Value in the Lower Middle Market with an Operational Playbook

On this episode Shiv interviews Eliot Kerlin, Co-Founder of Broadwing Capital, to explore how PE firms can create value in the lower middle market by combining a systematic playbook with deep operational resources.Eliot explains Broadwing’s five-part framework—from fortifying the foundation and scaling for growth to talent development, stakeholder impact, and exit preparation—and how their ops team works side by side with management to implement change.He also shares how to prioritize initiatives when resources are limited, why investing in human capital is critical to execution, and how building long-term relationships creates lasting advantages in private equity.The information contained in this podcast is not intended to constitute, and should not be construed as, investment advice.

09-04
37:01

Ep. 87: Michael Wilkins, Shamrock Capital | How Sector Focus Impacts Deal Flow and Growth

Shiv interviews Michael Wilkins, Partner at Shamrock Capital, to explore the opportunities PE firms can unlock through deep expertise in sectors including media, entertainment and sports.Michael explains how industry focus and long-term networks translate into proprietary deal flow, why value creation plans need to be tailored to each company rather than run from a single playbook, and how to balance partnership with hands-on support. He also shares how firms can approach AI in practical, incremental ways—turning it from a perceived threat into a tool for margin expansion and growth.

08-28
45:15

Ep. 86: How To SaaS Team | Turning Marketing into a Growth Engine for PE-Backed Companies

In this episode, Shiv Narayanan sits down with members of the How To SaaS client services team to talk about the most common marketing challenges inside PE-backed portfolio companies—and how to solve them. Chief Client Officer Farhad Chikhliwala, VP of Marketing Taylor Moore and Director of Marketing Tatiana Morand discuss why poor tracking and misaligned spend can drain ROI, how to prioritize the right order of operations for go-to-market, the role of the CMO as a “custodian of investment” and how to align team structure with the investment thesis. Tune in to hear about overlooked growth levers like upsell and cross-sell, how to find 20–40% efficiency in existing spend and how to balance AI adoption with the marketing fundamentals that still drive enterprise value.

08-21
53:51

Ep. 85: Brian Boorstein, Granite Creek Capital Partners | Using Flexible Capital Structures to Unlock Growth

Shiv interviews Brian Boorstein, Co-Founder and Partner at Granite Creek Capital Partners. On this episode, Brian shares how to leverage flexible investment structures to unlock growth in lower middle market companies. Learn about the importance of aligning capital, talent and opportunity, and hear about how rigid investment mandates can cause PE firms to miss out on high-potential businesses. 

08-14
35:31

Ep. 84: Garrett Marsilio, Delta-v Capital | Creating Liquidity Through Secondaries in Tech

Shiv interviews Garrett Marsilio, Partner at Delta-v Capital. On this episode, Garrett dives deep into the evolving landscape of secondaries in private markets. Learn how secondary investments are creating new liquidity pathways for venture-backed companies and why this is becoming a preferred strategy. Hear about adding post-investment value through targeted operational support and Delta-v Capital’s unique ‘flight plan’ approach.

08-07
33:44

Ep. 83: Kade Thomas, Emory Oak Partners | Scaling Service Businesses with a Long-Term Approach

Shiv interviews Kade Thomas, Founder & CEO of Emory Oak Partners.On this episode, Kade explains how his firm grows service businesses. Learn about a proven approach to building companies from the ground up, integrating acquisitions, using centralized teams to handle shared services and using data to guide marketing and cross-selling strategies.

07-31
40:42

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