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In today's healthcare economy, running a private practice takes marketing, sales and business savvy. Unfortunately Medical / Dental & Physical Therapy school did not prepare us for this endeavor. Most still assume that being a good DOCTOR is all you need to have a successful private practice. How wrong that is! Learn from other "med-preneurs & PT-preneurs" on how they have made their private practice successful and profitable. Let the class BEGIN
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Facebook has transformed what it means to advertise with precision and accuracy, offering businesses both big and small highly-focused consumer targeting that brings the biggest bang for the fewest bucks. In this highly-informative, highly-candid conversation, Callum and I sit down to discuss his origins as a Facebook marketing expert, his theory regarding Interest-based Targeting vs. Behavioral Targeting, his strategy for testing different geographical markets for advertising, how his strategies can be applied to physical therapy offices, and much, much more. Continue reading →
The post Behind the Scenes Facebook Marketing for YOUR Private Practice appeared first on Private Practice Business Academy.
Tune-in to hear Julie and I discuss the origins of the Tupler Technique®, how she created a business model around her technique, how she grew her Tupler Technique® practice, and much, much more
In fact, her technique has been so effective, it’s now being used by men, abdominal surgery patients, and back-pain sufferers, in addition to pre- and post-natal women.
Not a bad marketplace expansion, right? Continue reading →
The post The Tupler Technique is Ripe for Market Expansion…Are YOU? appeared first on Private Practice Business Academy.
Most physical therapists rely on intermittent doctor referrals and participation in local events as a source of new patients. A pattern that is both inefficient and risky. Ask yourself this question, if those intermittent referrals stopped coming in tomorrow, would my practice survive?
It is a scary proposition. Continue reading →
The post The Truth About Patient Acquisition in YOUR Practice appeared first on Private Practice Business Academy.
Winning medical practices (like winning businesses) net 20-30% in profit, quarter-over-quarter, but many of the practices out there are lucky if they bank 10%. And it’s about more than overhead costs and profit margins—new patients, new visits, reimbursement percentages, cancellation rates, retention rates, referrals versus avails, a winning medical practice knows the numbers behind all of these KPIs. Metrics are what enabled Andrew to step back and look at his practice objectively so he could start managing it in a manner that generated real revenue.
Continue reading →
The post Measuring Metrics to Increase Revenue for Private Practices appeared first on Private Practice Business Academy.
Leadership and Systems are the cornerstones of every successful PT practice.
They are the components that allow you to amplify your knowledge, your skills, and your reach—three things you’ll need to be able to do if you actually want to scale-up. The more you demonstrate leadership—and implement systems capable of imposing both your knowledge and leadership—the more your employees will be able to grow your business and their expertise. Continue reading →
The post Leadership and Systems, Cornerstones to Success in the Private Practice appeared first on Private Practice Business Academy.
1Physicians, physical therapists, and other medical professionals are transitioning to a personal brand through private practices with ever-increasing frequency—a frequency that’s being driven by the lure of greater operational freedom and economic prosperity. For nearly 40 years, Paul has been working with marked success as a physical therapist, which means he not only knows the risks and benefits associated with starting a private practice, he knows what people need to do to be successful in setting up their own. Continue reading →
The post Establishing a Private Practice Brand appeared first on Private Practice Business Academy.
What if somebody told you the business model of private practice is broken? Well, maybe not broken, but certainly misaligned. Misaligned with patient interests. Misaligned with the medical provider interests. And misaligned with everybody’s financial interest. You’d probably agree with most—if not all—of that statement.
But what are you doing to change the game and shift the paradigm? Are you making waves and taking steps to breakout from the burdens of your current business model? Continue reading →
The post Is the Business Model of Private Practice Broken? appeared first on Private Practice Business Academy.
In this episode, Joe interviews Mike Novosel, VP of In Hand Health. This company developed applications that can extensively help therapists and other practitioners stay connected with their patients remotely. Listen as Mike shares the benefits of their app, how clinics and practitioners monetize from the app, and the possible expansion of In Hand Health’s platform to other fields. Continue reading →
The post The Future of Connecting Therapists with Patients… Remotely appeared first on Private Practice Business Academy.
THIS EPISODE, I CONTINUE MY CONVERSATION WITH JERRY DURHAM, WHO WILL GIVE US MORE INSIGHT INTO HOW HE’S CULTIVATED A BLOSSOMING PRACTICE. In addition to our conversation on social media, Jerry and I will discuss the pitfalls of pride—source of some of the most spectacular downfalls in the history of healthcare. But as Jerry explains, while pride can certainly cripple our ability to succeed, it can also empower us. When we can harness the power of pride to do something constructive (like hire an amazing therapy team) we help our practice thrive Continue reading →
The post Your Business is “Physical Therapy” First and Foremost Part 2 appeared first on Private Practice Business Academy.
Jerry Durham is a man who knows his practice is always performing at its peak because of the intelligent business strategies he has put in place. Continue reading →
The post Your Therapy Practice is a “Business” First and Foremost appeared first on Private Practice Business Academy.
The difference between having a successful practice versus a struggling practice isn’t rocket science—it all comes down to a few small things that make a HUGE difference.
Today I’m thrilled to share those differences (and more) during an interview with Dr. Sean Flanagan, a physical therapist in Phoenix who runs four booming practices.
So how did Dr. Sean manage to create four full and successful therapy practices? Did he find a way to be in four places at once? Learn more about the Employee Engagement Matrix today. Continue reading →
The post The Employee Engagement Matrix & Dr Sean Flannagan appeared first on Private Practice Business Academy.
Like other medically-inclined entrepreneurs, Oded saw a problem with healthcare, specifically, how it currently works to address back pain.
Without any official design or medical credentials, Oded started reading everything he could about the spine in order to come up with something that better addresses back pain.
The fruit of his labor?—Upright, a fantastic new device that’s small enough to wear under virtually any apparel, yet effective enough to radically correct even the poorest posture. Continue reading →
The post From Passion to Profits – The Story Behind UpRightPose.com appeared first on Private Practice Business Academy.
Physical therapists are often afraid of change when it comes to their practice, and they aren’t willing to set aside the time or money to develop a better marketing campaign.
But that type of behavior is short-sighted—by developing and employing the right social media marketing strategies they could bring in far more money than they stand to lose by cancelling a few appointments.
PT Profit Academy is a company committed to helping physical therapy clinics develop successful marketing campaigns, they type of campaigns that significantly multiply revenue. Using key insights Paul teaches practices how to target the perfect potential patient through carefully chosen mediums. Continue reading →
The post Do You Have The #BIZPT Mindset? appeared first on Private Practice Business Academy.
This website will be a valuable resource for healthcare professionals to purchase, sell, and exchange original, creative digital resources to utilize in their current practice. Learn more about The Therapy share. See how to therapists looked at a problem and sought a solution by creating their own. Want to learn how to create some great side income from sharing your worksheets? Listen to the interview now Continue reading →
The post The Ultimate Therapy Resource -From Exercise Programs to Cognitive Worksheets appeared first on Private Practice Business Academy.
When it comes to growing any business, it is all about focusing on the client—their wants and their needs.
And in the healthcare industry, it is even more important to demonstrate that your business is going above and beyond to address client cares and needs.
Mandy will illustrate the keys to her website’s success, specifically, she’ll talk about her strategic use of YouTube, Pinterest, Instagram, and Facebook, to target new customers and clients with a highly personal approach.
Continue reading →
The post How Delivering Value First Changed Her Entire Business Model. appeared first on Private Practice Business Academy.
Want to hear how one physical therapist made an extra $140k in 9 months?
Me too, that’s why I had to do this interview.
Listen-in to find out how a simple training course in diagnostic imaging can add a 3x multiplier to what your physical therapy practice is earning…Now, before listening to this episode, I want you to think about these four questions:
Could my practice benefit from another revenue stream?
Can I spare five, three-day blocks in a year to train?
Do I want to grow my referrals or my income?
How do my staff and I feel about learning a new skill?
Continue reading →
The post How Diagnostic Imaging has Become a 3x Multiplier for MY PT Practice appeared first on Private Practice Business Academy.
I want physicians to become masters of more than medicine—I want them to become masters of every element of their practice. That means understanding risk and security. Listen as we break down the most common security threats that medical offices face, and exactly how CardConnect can make your practice more secure. Before you listen to this episode, ask yourself these questions:
What systems am I using right now to protect my patients’ data?
How much do I risk by not protecting data?
How difficult would it be to transition from my old payment system to a new, secure one?
Am I interested in setting up long-term payment plans with patients?
Continue reading →
The post Setting Up Long Term Wealth Through Payment Plans appeared first on Private Practice Business Academy.
Paul has rediscovered his purpose of helping small business owners from financial planners to physical therapists. He has been working on how to help practice owners understand costs that are associated through maintaining their margins while providing value to your customer base. The Startup Pilot program founded by Paul ,was designed to help dispel the myths that have been spread throughout the community by those that have never started their own business Continue reading →
The post A Pilot Program to a Cash Therapy Practice appeared first on Private Practice Business Academy.
The Insightful viewpoints of Dr Paul Kiloren the founder of iDryNeedle.com. Bringing in more autonomy to the world of physical therapy and discovering the benefits of dry needling for your patients. Dry needling is not an entry level skill as stated by Paul during this interview. Do you agree? Listen to the rest of the episode now and leave me your feedback below.
Continue reading →
The post Physical Therapy Autonomy through Dry Needling appeared first on Private Practice Business Academy.
The advice Scott gives goes from systems to starting operating procedure manuals (ie SOPs) as well as the now famous concept of trading time for dollars. Scott shares ideas about how to start a therapy practice with such ideas as writing articles of patients you are seeing right now. This golden nugget shared here can now be turned into a give away book,report or white paper attracting new patients through many different channels than before. Continue reading →
The post Start a Therapy Practice with Scott Harmon appeared first on Private Practice Business Academy.
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