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Private Practice Made Perfect
Author: Cathy Love
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© 2024 Cathy Love
Description
Cathy Love is finally recording and producing The Private Practice Made Perfect Podcast. Its specifically for paediatric allied health professionals, it’s going to be fun. She likes a chat.
Cathy will bring a broad range of energetic people to the conversation. The outstanding guest list includes; allied health business owners, digital marketing specialists, accountants, HR advisers, writers, virtual assistants, IT specialists, friends, social media guru’s, possibly family and other generous folk she hasn’t roped in yet.
It takes a village to run a private practice. Finally we gather the tribe, harness collective wisdom and elegantly deliver it all direct to your earbuds. The plan to is share up all our private practice stories, business know how, wins, challenges and pearls of wisdom. The episodes will be conversational, short, informative and practical. Apologies in advance, it’s highly likely that there will be humour and deviation from the topic.
…But we wish for even more.
Cathy will bring a broad range of energetic people to the conversation. The outstanding guest list includes; allied health business owners, digital marketing specialists, accountants, HR advisers, writers, virtual assistants, IT specialists, friends, social media guru’s, possibly family and other generous folk she hasn’t roped in yet.
It takes a village to run a private practice. Finally we gather the tribe, harness collective wisdom and elegantly deliver it all direct to your earbuds. The plan to is share up all our private practice stories, business know how, wins, challenges and pearls of wisdom. The episodes will be conversational, short, informative and practical. Apologies in advance, it’s highly likely that there will be humour and deviation from the topic.
…But we wish for even more.
342 Episodes
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Today I’m talking about writing a book; the process and all that goes with it.
I speak to many business owners who have plans to write a book. It was something I thought about, and something I was always encouraged to do.
Different people poked and probed and said, "What about a book? You should write a book." I never really took them seriously. I was of the belief that because I work with families and children, like everybody else, I had nothing different or interesting to say.
It was during a business program that it really dawned on me that there were some glaring gaps in the allied health market so I wrote ‘Becoming Chief: How To Lead Your Child's Special Needs Tribe’.
In this episode I cover:
Realising the opportunity to write a book
Keeping parents’ needs in mind when writing the book
The planning process - working with a book mentor to come up with a structure
The writing process - how I wrote my book in 30 days
Editing, illustrations and graphics - when the real adventure began
A brief outline of the contents of my book - what you’ll find in each chapter
Useful Links:
info@nacre.com.au
Cathy Love LinkedIn
Nacre Website
Private Practice Made Perfect
Podcast
See omnystudio.com/listener for privacy information.
In this episode, we talk to Kerri-Anne Telford, an Occupational Therapist with a private practice in the Eastern suburbs of Melbourne.
We talk about team culture, using private practice softwares, NDIS opportunities and challenges and a lot more
What is covered in this episode:
The team
The combination of the practice’s independent contractors and employees
Her story in starting her own private practice - finding team members and a new office
Kerri-Anne’s weekly schedule
Goals of the practice
The surprises and learnings from the 3-year growth and run of her practice
Her business smarts and where, when and how she got it
Her favorite books
How she uses emotional intelligence in leading her team
The impact of practice management software to her business
Her thoughts on the NDIS
Her hunch on what is to happen in September with tier pricing
Families and fundings from the NDIS
The next 12 months for her private practice
What Cathy would do if she had a private practice with clinicians and her thoughts in terms of leading a team with the NDIS
The importance of organizational culture in her business
Links:
LinkedIn
Website
In this episode, we talk to Anjelee Khosla, Founding Director of Anjelee OT. We discuss many things about business including the value of going slow, steady and mindfully into business, business plans, power of networking, social media and a lot more.
Anjelee OT is a start-up company that was founded in January 2018. The company’s mission is “to empower families of children with challenges by enhancing their strengths, building their skills and creating solutions within a fun and therapeutic environment to achieve positive and meaningful goals."
What is covered in this episode:
Private work of Anjelee before starting Anjelee OT
The things she has been doing to get started
Finding networks for the business
Working on her Instagram business account
Learnings from building her own website
What she’s doing to get clients, introductions, and opportunities
Business plan for the next 1-2 years
Source of her business skills
Dancing through family, business and all matters in life
How Anjelee OT will be by the end of 2018
Cathy’s plan on coming back to clinical work and doing a workshop on NDIS
Links:
Anjelee OT Website
Anjelee OT Instagram
Angelee OT Facebook
In this episode, we talk to Sonja Walker, Founding Director of Kids First Children’s Services. She has also recently launched her first book. We also will talk about her team and her values-based business.
Kids First provides support for families and children with sensitive needs. The company has gathered a highly trained, vastly experienced team of children’s speech pathologists, occupational therapists, psychologists and teachers who can provide children and parents with the practical, caring help they need.
What is covered in this episode:
Background on Kid’s First Children’s Services
How Sonja anticipated the business when it started and the challenges she has gone through
Thoughts on women working in allied health
Highlights in her private practice
What to expect and love from her book: School Ready - A practical and supportive guide for parents with sensitive kids
Extra bonus materials from the book
How Sonja’s week looks like
Key learnings from being a business owner
The story of figuring out the values that she practices in her business
Doing charity work and working with B1G1
Their team’s daily huddle and how communication works throughout the team
Apps and programs they use in their business
The stage of the business today and in the next 5 years
Links:
Kid’s First Children’s Services
Book: School Ready
B1G1
In this episode we talk to Alyce Svensk, Occupational Therapist and Founding Director of Sensational Start Occupational Therapy.
Sensational Start is 12 month old business that provides families with a holistic services that support the development of children, identifying areas of concern and providing genuine evidence-based paediatric therapeutic support.
What is covered in this episode:
The start of the business
Learnings from working for her in-law’s business
Importance of SOPs (Standard Operating Procedures) in a business
The difficulty of creating SOPs for OT
Integration and maintenance of SOPs into the business
Sensational Start’s business plan 12 months ago
Where Alyce picked up her management know-how
The reason her business took off to a flying start in a 12-month period
Suggestions for word-of-mouth marketing and how she made her business stand out from the rest
What worked for the business to bring in early referrals
Practice management software used by the business
Bringing in admin support and an additional clinician
How Alyce feels about being an employer
What sets Sensational Start offer that makes it different from the rest
How the support from family in therapy is being received
In terms of packaging, pricing and planners, how will the NDIS support the holistic approach to therapy
Is the business setting quotas for clients coming from different areas including the NDIS
Next steps for Sensational Start
Information about their workshops for local therapists
What Alyce thinks Telehealth will look like - what things will and will not work
The things Alyce is most proud of about her business
What has her business, Sensational Start, taught her
How Alyce sees the future of Sensational Start in the next 12 months
Words of wisdom for people in the first 2-3 years of business
Links:
Website
Facebook Page
Alyce Svensk LinkedIn
In this episode, we talk to Nardine Presland, Member Development Adviser of ESSA.
ESSA is the Exercise & Sports Science Australia is a professional organisation that establishes, promotes and defends the career paths of tertiary trained exercise and sports science practitioners.
What is covered in this episode:
What is ESSA?
4 professions covered by ESSA, their accreditations, services, and differences
Number of members and practicing exercise physiologists at present
The services offered by exercise physiologists in the NDIS and NDIA
Trend on private practice with exercise physiologists and scientists
Exercise psychologists working with families and children
Employing exercise physiologists and their pay
Professional development investment activities needed for engaging exercise physiologists and scientists
Insurance for exercise professionals
The future of ESSA and its members in the next 5 years
The roles and services exercise professionals can bring in when working with children, teens, and people with different abilities
Exercise physiologists working with children and teens with autism and the neurodisability space
The Exercise Right Awareness Campaign
Insight and take away from the podcast episode
Links:
ESSA
Exercise Right
In this episode, we talk to Nicole Grant, Occupational Therapist and Founding Director of Gateway Therapies in Brisbane, Australia.
Gateway Therapies offers mobile NDIS support services, mobile occupational therapy, mobile speech therapy and autism therapies for adults and children of all ages.
What is covered in this episode:
Background of Gateway Therapies
Reception of clients on their mobile therapy services
Their workplace and how they use their space
The Gateway Therapies team, their employment statuses and experience levels
The need for an engagement process and on-the-job training for young professionals and early career clinicians
Innovative ideas on teaching/learning for Allied Health students
The things Nicole is most proud of in what she’s doing in her business
Time spent by Nicole in a week doing clinical and business development work and how she achieved this
The reason why Nicole chooses to retain clinical work as part of her role especially with the NDIS
How Nicole developed all her business know-how
Why she invests in and supervises her team closely
The difference of Gateway Therapies from other practices
Positioning their practice for the NDIS
Experimenting, implementing, testing and mentoring in business and what you can learn from it
What would Cathy be doing differently
Links:
Gateway Therapies
In this episode, we have a rich and interesting conversation with Ingrid Moyle, owner of Heart Harmony Communications and Australian Employee Manual.
Heart Harmony Communications is a company that helps small businesses with content marketing, web content, and design.
Australian Employee Manual guides small businesses in writing effective and clear business policies and procedures to comply with human resource legal requirements and build team productivity.
What is covered in this episode:
Ingrid’s story from being an employee to starting businesses
A backgrounder on Heart Harmony Communications
What allied health business owners should be doing in the content marketing space
The shift of how people engage with content and businesses and what is needed to address this
Valuable tips on what and how to write your content
Ingrid’s prediction for newsletters in the future and the use of other channels to get your business’ message out
Repurposing content for different channels to serve different audiences
The kind of content that engage people nowadays
The reason why you need to review and go through your published content yearly and the 3 questions you need to ask yourself when doing so
A run-through on the history, services, and products of Australian Employee Manual
Examples of the policies and procedures covered in the manual
The users of the manual
Suggestions on how business owners can work through the manual
The importance of developing policies and procedures in a business
Ingrid’s words of wisdom for allied health businesses going into the NDIS process
The future of the Australian Employee Manual and Heart Harmony Communications - where are they headed?
The idea of a 3-year business review
Cathy’s thoughts about one consistent problem encountered by allied health professionals and businesses and Ingrid’s view about it
Links:
Website - Heart Harmony Communications
Facebook - Heart Harmony Communications
Website - Australian Employee Manual
In this episode, we talk to Liz Brownlee, OT and founding director of Wise OT Solutions.
Wise OT Solutions started 7 years ago and is now well-positioned in the industry. As an industry leader, they provide Occupational Therapy and rehabilitation services to people with varying illnesses, injury or disability.
What is covered in this episode:
Social workers and self-employment in NDIS
Background of Spectrum Clarity, how and when it started, their plans for the business, and the services they offer
The usefulness of Elaine’s university degrees in serving their business
Who are the customers of Spectrum Clarity
How the can-do attitude of the employees help them reach their goals
The things that have taken them by surprise and problems they’ve encountered in the business
How Elaine sees the future of Spectrum Clarity and her worries about several things including the viability of the businesses in the industry
Tips for Allied Health Professionals involved in providing support to children and families
Spectrum Clarity’s social work ethic and respect for the client
Links:
Website
In this episode, we talk to Elaine Jackson, a social worker and founding director of Spectrum Clarity.
Spectrum Clarity is a company that provides a customer-centric approach to social services such as service coordination and pre-planning in the NDIS space.
What is covered in this episode:
Social workers and self-employment in NDIS
Background of Spectrum Clarity, how and when it started, their plans for the business, and the services they offer
The usefulness of Elaine’s university degrees in serving their business
Who are the customers of Spectrum Clarity
How the can-do attitude of the employees help them reach their goals
The things that have taken them by surprise and problems they’ve encountered in the business
How Elaine sees the future of Spectrum Clarity and her worries about several things including the viability of the businesses in the industry
Tips for Allied Health Professionals involved to provide support to children and families
Spectrum Clarity’s social work ethic and respect for the client
Links:
Website
In this episode, we talk to Eva Harrold, Speech Pathologist and founder of Healesville Speech Pathology.
Healesville Speech Pathology provides consultations including diagnostic assessments and treatment programs for children with communication difficulties.
What is covered in this episode:
The start of Eva’s private practice
Her Source of referrals
Working through child-centered principles such as kindness, patience and respect and how it has helped her business
The things she did to grow her business and how grapevine or word of mouth has contributed to this
The reason why using telehealth is a good idea in her private practice
Length of her private practice and the importance of her studying
How delegating admin and bookkeeping tasks has assisted her in the business and has given her more time for more important things in life
Advantages of practice management program in her private practice
How having a collaborative approach towards her practice make parents feel more involved and empowered
Engaging parents, especially dads, more in their child’s sessions
What has Eva learned about herself in being a business manager
The advantages of technology for her practice
The reason her business is unique
The application and effect of the NDIS to her practice
Eva’s thirst for knowledge and service
Allied assistant, Nibbler, and his effect on clients
Cathy’s message to the world right now
Links:
Website
Facebook
In this episode, we talk to Hannah Dunn, occupational therapist and founder of D.O.T.S. Paediatric OT.
D.O.T.S. Paediatric OT offers occupational therapy services and education for children, parents, educators and other professionals.
What is covered in this episode:
The story of the first few years of Hannah’s private practice
The premises of DOTS Paediatric OT
Their private practice team
Strategies used to get their good retention rate
Working with communities, schools and home visits and how it is changing
How they are working with the NDIS
Thoughts and concerns about NDIS and the pending changes
Growing the business with the help of policies and procedures
How Hannah’s move and thoughts about stepping back from clients have improved her management focus and personal life
Things she is proud of in her business
Source of her knowledge and business confidence
Going through an audit and how they dealt with it
What’s in the future for DOTS Paediatric OT
The ultimate dream of Hannah for her business
One thing Cathy would’ve changed in her practice
Links:
Website
Facebook
Instagram
In this episode, we talk to Natasha Hawker, CEO of Employee Matters.
Employee Matters provides employee support to small businesses to maximise profitability through employee productivity. The company provides Employee Experts that will guide you in your HR needs.
What is covered in this episode:
Employee Matters’ business updates over the last year
Managing the team and business
The process of rebuilding and rewriting their website and the valuable information you can find there
The reason why education is key to any business
Discussion on the book: Never Split the Difference by Chris Voss
Key things you need to know about recruitment
Tips on interviewing potential talent and building your talent pool
Employee Value Proposition and why you need it
The future of recruitment
The importance of candidate management
Current thinking and practices about performance development and management and the difference between the two
How job descriptions and accountability matrixes help in achieving strategic goals
Voxer App
Ten (10) questions that can power up performance development sessions or one-on-one meetings
The changing state of performance management
10-minute stand-ups and how it helps in action and accountability
Discussion on independent contractors, casual & permanent employees
Legal Contracts
Services of Employee Matters
Book: From Hire to Fire and Everything in Between
Links:
Website - Employee Matters
Book - Never Split the Difference by Chris Voss
Book - From Hire to Fire and Everything in Between by Natasha Hawker
LinkedIn - Natasha Hawker
Today in the podcast we talk to Paul Dunn, chairman of B1G1 and a speaker and mentor for entrepreneurs globally.
B1G1, a social enterprise, is a global movement that helps businesses become giving businesses. This non-profit organization helps small- and medium-sized businesses embed giving activities in their everyday business operations and transactions to create lasting social impact and transformation in the world.
What is covered in this episode:
How and why B1G1 started
Giving businesses and concrete examples of how it is embedded in the way you do business
How Cathy uses B1G1 in her business
Transformations and connections a giving business creates and does to you and your business
The power of small and how it can make a difference
The boom of small businesses and the mindset of owners in the last five years
The United Nations’ Sustainable Development Goals or Global Goals and how businesses can make an impact on these
Links:
B1G1
Projects of B1G
LinkedIn - Paul Dunn
Today in the podcast we talk with Madeline Avci, an occupational therapist and founder of Jump Up for Kids.
Jump Up for Kids is a specialised child-centered development service that supports children through their programs, Jump Up Therapy and Jump Up Outdoors.
Jump Up Therapy is Occupational Therapy that provides support, knowledge, skills, and abilities to parents and children in a positive and strengths-focused way for the management of their future development.
Jump Up Outdoors offers fun, exciting and imaginative outdoor play opportunities for children with a focus on the development of the whole child.
What is covered in this episode:
Humble beginnings of her private practice
People working with and helping Madeline run her business
Description and benefits of OT outdoor play through the Jump Up Outdoor Program
The beauty of the natural environment and its effect on kids development and learning
Interest coming from different people and sectors and partnering with them
Learnings over the years about finding, training and retaining great teammates and how a strengths-based approach has worked well for them
The expertise of the Jump Up team
Madeline’s work week and how she juggles clinical, management, marketing, and other business priorities
Madeline’s proudest business moments
Plans for Jump Up Kids Therapy and Outdoors in the next 2-3 years
Discussion of Cliniko, a practice management software, and how it helps their business
Preparation for NDIS
Cathy’s recommendation for a practice management software
Madeline’s thoughts on matching childhood development and health with activities to help children grow
Links:
Website - Jump Up for Kids
Facebook - Jump Up For Kids
Linked In - Madeline Avci
Today in the podcast we talk with Marijn Kortekaas, Senior Manager and Head of Asia Pacific for Physitrack.
Physitrack is a cloud-based patient to client engagement solution used by 25,000+ healthcare practitioners with over 1.5M patients in 102 countries. With Physitrack healthcare practitioners better engage patients and help them achieve better outcomes.
What is covered in this episode:
How Marijn joined Physitrack
Background of Physitrack - what it is, what it does and who can use it
The story of how Physitrack was born and how it makes life easier for practitioners and patients
Key things and various exercises on Physitrack that cater to different clients
PhysiApp as a one stop shop for exercise, outcome measures and educational content
Special features and available resources on the PhysiApp and how it makes a seamless connection between the practitioner and client
How the 360-degree feedback on the app helps track and measure outcomes data which can be used for reports, studies, and the growing trend on collecting outcomes data
The importance of Integration of the platforms used in the business
Physitrack and how it integrates with other practice management software systems
How Australia is tracking towards Telehealth and the digital health future
Convenience of Telehealth
Physitrack as an all-in-one platform that provides Telehealth services
Recording audio on video calls in the app to make note-taking easier
The future of Telehealth
Physitrack as a marketing tool for practitioners
The next 5 years for Physitrack
Key things practitioners should look out for when looking for a platform
Links:
Physitrack
PhysiApp
Marijn Kortekaas - Linked in
Marijnn Kortekaas Email - mk@physitrack.com.au
Today on the podcast we talk to Jacqui Pretty, Founding CEO of Grammar Factory.
Grammar Factory is a publishing company that works with small business owners and leaders, entrepreneurs, health practitioners, topic experts, and turn their knowledge into published books.
What is covered in this episode:
The reason people put off writing a book
Ways to manage the fear or hesitation of starting
Using a blueprint to guide you in writing your first book
The importance of having a clear idea of who your readers are
Identifying, testing, expanding and organizing your ideas into a blueprint
The value of “how to” books
Methods to help you focus when writing your book
Recommended length for books
Doing a self-review and finding an editor for your book
Different editing and publishing services available in the market
The steps Grammar Factory takes in editing your book
The book cover’s internal layout and design process
Difference of traditional publishing versus self-publishing companies
Marketing your book and the value of building partnerships
Why the Ebook is recommended
Book Blueprint: How Any Entrepreneur Can Write an Awesome Book
Grammar Factory and its services
Links:
Grammar Factory
The Ultimate Guide to Writing an Awesome Book
LinkedIn - Jacqui Pretty
Today in the podcast we talk with Jo Muirhead, the founding director of the Purple Code.
Purple Code is a company that helps people return to work following illness, injury and trauma and works with the tagline “Purpose for People.”
What is covered in this episode:
The story of how and why Purple Code was born
Importance of sense of work and contribution for people
People in her business
Speed bumps in her business venture
The story of how Jo changed her business model and how systems are very important to a business
The advantage of using a recruitment company in finding people who were fit for the job
Investments made when Jo started the business
How a coach has helped her in running her business
How the health system is not designed to help with the chronicity of health issues at hand and how chronicity is disabling people
How to make a business sustainable instead of wanting overnight success
ICF and Coach Training / Certification
How Jo uses coaching principles and other skills associated with coaching has helped her business
Coaching as a unique skill set
Jo as an allied health business coach
The benefits and differences coaching has made for Jo
What happened to Jo’s business when her clinical load went down
The future for Purple Code
Jo’s upcoming book “The Entrepreneurial Clinician”
Links:
Purple Co.
Linked In - Jo Muirhead
Today in the podcast we talk with Emma Price, founder of Source Kids.
Source Kids, founded in 2014, is a multi-channel resource magazine for parents and carers who are raising children with disability.
What is covered in this episode:
Emma’s inspiration in building this business
Range of channels where Source Kids information is available
How Source Kids has grown over the course of 4 years
Variety of the magazine’s audience
Information available on the Source Kids’ website and directory
1st Disability Expo in Brisbane on July 6 & 7, 2018
Activities and exhibitors to expect in the Disability Expo
Source Kids Disability Expo in Melbourne on March 29 & 30, 2019
Practical things supporters can do to help promote the expo
The role of Source Kids as a support mechanism to parents and carers
The mission and vision of the magazine
The magazine as a visual feast which contains energizing content
Sources of images in the magazine
Not all disabilities are visible disabilities
How source kids reminds health care professionals what real collaboration and partnerships with families are
Parents, carers and people with disability making their own decisions
How to establish the best relationships and outcomes with others
Expansion roll-out of the magazine from national to localized state-based magazines
The magazine’s need for expert content for its audience
Links:
Source Kids Facebook Website
Disability Expo Website
Disability Expo Facebook Event in Brisbane
Business Legal Lifecycle
Today on the podcast we chat with lawyer and author Jeremy Streten from the Business Legal Lifecycle.
No matter what the size your practice is, you must pay attention to the legal aspects right from the start. If you don’t take care of your legal obligations and plan for the inevitable problems that will surface, you will be exposing yourself to additional stress as a private practice owner.
Jeremy breaks down the 13 phases of your business lifecycle to make it super easy for you to understand.
What is covered in this episode:
Jeremy’s different and holistic approach to service the type of clients rather than the type of work
How the Business Legal Lifecycle is helping small to medium business owners make the right legal discussions at the right time
The most common mistakes made in the first five years of business
Why it is important to get advice from consultants in all areas of your business
Why you need to have a service agreement in place before you start working with clients
The importance of having a debt recovery process in place
Why you need to consider when you start employing staff
The difference between an employee and a contractor
The dangers of listening to 'BBQ advice' The four stages of your business
An overview of the 13 phases of your business lifestyle
What you need to consider when trademarking
What is considered intellectual property in a private practice
Starting with the end in mind with business planning
The difference between scale and growth
The importance of regularly updating your policies and procedures
What you need to consider if you take cash payments
Don't be afraid to ask questions to make sure you understand the advice you are getting
Links:
Business Legal Lifecycle