Marketing your product to your right consumers is a complex situation. Strategy and knowledge is something that is needed to be successful during this marketing milestone in a seller's success. Krista Neher joins us today and shares her wealth of knowledge about this concept and gives some great insider aspects that are going to help you improve your marketing. Links Mentioned: Cyndi Thomason - Bookskeep.com Robyn Johnson - Marketplaceblueprint.com Krista Neher-Bootcampdigital.co...
The Power of Scarcity. In this episode we talk with PDH author Mindy Weinstein about her new book. What is scarcity, what are the types that can be applied to our business and how to use it ethically. We also go into the effect that it has on customers, the physiological impact, how it can help when they are overthinking and finally, how FOMO is closely related to scarcity. 00:15 Drs Mindy’s introduction 00:45 Mindy’s new book “The Power of Scarcity” 01:10 What made you want to write a...
Taking care of your future is important. As entrepreneurs we get caught up making sure that our business is doing well and we are staying profitable but sometimes we forget that we need to take care of our future selves. Today we have Anna Popke on the show and we get to learn her secrets of success post business making sure that we retire properly. Links Mentioned: Cyndi Thomason - Bookskeep.com Robyn Johnson - Marketplaceblueprint.com Anna Popke- Skip To: 00:37: Cindy, d...
Starting your own business is hard enough. Probably one of the hardest things that someone does in their entire life. The last thing entrepreneurs want to worry about is the concept of payroll. Missy from Gusto has joined us today and elaborates on all the benefits and perks her company offers like contractor payments, simple plans for startup companies, and even HR programs for larger businesses. Links Mentioned: Cyndi Thomason - Bookskeep.com Robyn Johnson - Marketplaceblueprint.com ...
Burn out is the one thing that every entrepreneur faces as they continue to grow their business over several years. In today's episode, we sit down with Susie to discuss how creativity can be used to help breakthrough burn out. We also discussed her upcoming book that is utilizing creativity as an entrepreneur. Links Mentioned: Cyndi Thomason - Bookskeep.com Robyn Johnson - Marketplaceblueprint.com Susie - Inovationandcreativityinstitute.com Skip To: 01:20: Susie’s Book Buoyant a gu...
Taxes are a headache. Especially when it comes to entrepreneurship. Today we get the privilege of talking with Wendy Barlin, a phenomenal tax strategist and subject matter expert of the tax world. We discuss concepts like planning for your tax season, the difference between a tax preparer and a tax strategist, the most common missed deductions, and much more. Wendy talks about the ideas of ensuring you love your company, treating it like it's your own, and understanding that you must have th...
It used to be that having the right keywords and launch strategy was enough on Amazon. As the Amazon marketplace matures, creative work plays a bigger and bigger role in the success of product launches and overall advertising performance. Cyndi interviews Nate and Hector of Marketplace Blueprint on how they integrate creative optimization to improve overall ad performance. Cyndi Thomason - Bookskeep.com Nate Johnson - Marketplaceblueprint.com Hector - MarketplaceBlueprint...
If you are only selling on Amazon or if you are selling on your website, you need to understand CRO and how it can help you increase your overall conversion rates and ad performance. You may have heard about A/B testing; however, Khalid shares many other things you can test and consider when looking at your conversion performance for e-commerce. Cyndi Thomason - Bookskeep.com Robyn Johnson - Marketplaceblueprint.com Khalid Saleh- Invesp Jump To: 01:00 What is Conversion R...
In this episode, Jeremy from Bookskeep shares what you need to be thinking about as you prepare to sell or consider selling your Amazon business. Jeremy shares what he has seen has helped clients get better offers and close deals faster. Cyndi Thomason - Bookskeep.com Robyn Johnson - Marketplaceblueprint.com Jump To: 01:45 - What are the clients going through when preparing to sell 03:30 – Understanding the profitability without the extra stuff that may help the bus...
There is one place you need to make sure that you buy your UPC if you want to sell on Amazon, and that is GS1. In this episode, we will go through what GS1 is, the basics of UPCs and barcodes, and how to avoid potential issues with your GTINs on Amazon. GS1 has recently revamped its pricing so that GS1 barcodes are less expensive for smaller sellers with less than ten products. Links Mentioned: GS1 Website GS1 Barcode estimator GS1 YouTube page Cyndi Thomason - Bookskeep.com Ro...
Rising shipping costs, supply chain issues, and shaking consumer confidence can deeply impact your Amazon business. In this episode, Cyndi and Robyn take a deep dive into how inflation affects Amazon businesses. Also, what you can to ensure you best weather this recent inflation storm. Links Mentioned Cyndi Thomason - Bookskeep.com Robyn Johnson - Marketplaceblueprint.com Skip to: 00:50 - How inflation is impacting sellers 02:15 - Ways to manage your finances bett...
Anthony shares how they have quickly grown a brand that has avid followers and a very quick rise in total revenues. They focused on just one platform and one product and have used that focus to find healthy market share in a very competitive space. Anthony shares some of the choices they made that he thinks made the biggest difference in their successful launch. Links Mentioned Cyndi Thomason - Bookskeep.com Robyn Johnson - Marketplaceblueprint.com Anthony at Manmadebrand.co...
Often Robyn will have potential clients come to her frustrated. They feel like they followed all of the best practices and still, their listing is not selling on Amazon. In this episode, Cyndi and Robyn go through some of the specific metrics you should be looking for. Having a great listing is no longer enough, now you need to make sure you are also causing the conversions needed to rank well for your most important keyword phrases. Cyndi Thomason - Bookskeep.com Robyn Johnson - ...
This is part two of our episode with Navah Hopkins. Navah shares from her experience as digital marketing and advertising expert on what you need to know before you start your ad campaigns off Amazon. Navah shares thoughts on minimum budgets, creative requirements, and even using an agency versus software to run your search and social media campaigns off Amazon. This is the second part of a two-part interview. Links Mentioned Cyndi Thomason - Bookskeep.com Robyn Johnso...
Have you ever wanted to ask one of the foremost experts in the Google and Facebook advertising space about what you need to know before taking your Amazon products to your own website? Navah is world-renowned for her extensive knowledge of advertising off Amazon, including on Google, Microsoft, Facebook, Instagram, and more. Navah will share with us what you need to know about advertising off Amazon so that you can increase your profitability and strengthen your overall strateg...
Running a physical product business is cash flow intensive. After auditing hundreds of sets of books, Cyndi Thomason shares how understanding and managing your gross margin is essential to keeping your Amazon or eCommerce business healthy. Learn exactly what gross margin percentage Cyndi sees healthy online business owners have and how to increase your gross margin and cash flow. Links Mentioned: Cyndi Thomason - Bookskeep.com Robyn Johnson - Marketplaceblueprint.com Gross...
In this episode, Ash explains his journey into TikTok advertising and gives us some insight on why and how you should use this platform to grow your brand and expand your advertising strategy. 2:14 Creative ways for advertising and different approaches to build brands 6:03 Determining key metrics, language, and target audience by testing ads 8:12 Substituting focus groups with social media engagement testing 10:38 How to approach social media advertising on TikTok 15:06 How to make Tik...
Colin Dougherty of Camskins shares with us his journey of growing his brand over the last few years. Colin shares what has played the biggest role in his ability to grow his company and overall revenue and profitability. Links Mentioned: Cyndi Thomason - Bookskeep.com Robyn Johnson - Marketplaceblueprint.com Colin Dougherty- Camskins 1:21 About the Camskins Story 05:08 What was the most unexpected roadblock in ramping up an e-commerce brand? 07:24 How the changes t...
Cyndi and Robyn share about their journeys of starting businesses as mothers. Cyndi is the author of “Motherhood, Apple Pie, and all that Happy Horsesh*t- Business is Personal.” Balancing being a mother and a business owner isn’t always easy, but it is possible to do both and live a healthy life with both a healthy home and business life. Links Mentioned: Cyndi Thomason - Bookskeep.com Robyn Johnson - Marketplaceblueprint.com Motherhood, Apple Pie, and all that Happy Horseshit o...
In this episode, Dan Saunders, the inhouse Amazon Manager for Black and Decker UK shares his experiences transitioning from an agency working as in-house talent. Dan and Robyn discuss when to bring in an agency or hire in-house and when it could be a good move to take an in-house position for another company. Links Mentioned: Cyndi Thomason - Bookskeep.com Robyn Johnson - Marketplaceblueprint.com Dan Saunders - @DanSaunders86 5:04 Moving from the agency mindset to w...