Product Growth Podcast

This episode is a masterclass in modern product management—featuring cutting-edge frameworks, actionable strategies, AI integration, competitive edge tactics, and aligning product goals with overarching business objectives.In today's episode, we cover:Junior PM Roles Are Done – 00:02:17Why Talking to Customers Alone Isn’t Enough – 00:07:44Balancing Team Empowerment with Team Maturity – 00:10:26Do We Need a Clear Definition of the Product Trio? – 00:17:49What’s Wrong with the Famous Double Diamond Framework? – 00:22:18Fixing the Double Diamond Framework – 00:24:04The Triple Diamond Framework Explained – 00:27:20The Three Types of Product Metrics – 00:37:44How Do Metrics Differ From Teresa Torres’ Product Outcomes? – 00:38:13How Strategy Differs From a Business Model – 00:44:43What’s Wrong with Popular Strategy Canvases? – 00:46:57Why Managing Risks Is the Heart of PM – 00:53:06The Main Types of Risks in Product Management – 00:54:11Extending the Opportunity Solution Tree (OST) – 01:00:32How to Prioritize Ideas Effectively – 01:07:16Why the ICE Framework Is Practical for Prioritization – 01:10:25Growing 100K+ Followers on LinkedIn in 12 Months – 01:12:38How to Start a Post With a Great Hook – 01:14:10Examples of Bad Hooks and How to Upgrade Them – 01:16:45The Rules for Crafting a Message That Resonates – 01:19:12Driving Action With an Effective CTA – 01:21:38Checklist for Creating a Stellar LinkedIn Post – 01:23:42Best Systems for Growing a Newsletter – 01:27:08Managing Content Creation Alongside a Full-Time Job – 01:30:46Tips for Writing Substack Notes That Perform Well – 01:33:22Adjusting Copywriting for SEO Success – 01:35:18Top Use Cases for AI in Product Management – 01:38:07Should PMs Create Content? – 01:40:32How to Avoid Burnout as a PM – 01:42:44Modern PM Practices – 01:45:12Brought to you by:June.so: Customer analytics for product focused teamsSprig: Build products for people not data pointsDovetail: The Fastest Way to Understand Your CustomerWhere to find Pawel:LinkedInNewsletterTo advertise in the podcast, email productgrowthppp at gmail dot com.We have some great podcasts coming Benjamin Humphrey, Thibault Louis-Lucas, and Melissa Perri. I’m so excited to share them with all of you. Get full access to Product Growth at www.news.aakashg.com/subscribe

In this episode, we dive into the foundations of social media success with Aaron Dinin, Duke University Faculty in Innovation and Entrepreneurship.With a PhD in English literature and a background as a tech entrepreneur, Aaron brings a unique lens to the world of social media, challenging the idea that modern content creation is a fleeting trend.In today's episode, we cover:Core Technology is Storytelling - 0:00Getting a Social Media Teaching Position - 1:03Storytelling as Kingmaker - 4:17Ad Break: Enterpret - 4:28Short Form Video Fundamentals - 11:52Hook, Tension & Conclusion - 13:10Creating Content with Tension - 14:42Content Templates & Structures - 16:58What Makes Videos Go Viral - 18:58The Power of Multiple Hooks - 21:05Traffic Leaking Strategy - 23:41Trend Jumping Explained - 25:16Why Negative News Works - 29:55Video Production Workflow - 41:35Filming in Real Time - 45:20Editing Process Revealed - 48:30Ad Break: Work OS - 53:01Daily Content Creation Tips - 1:12:15LinkedIn Video Strategy - 1:20:16Cracking Instagram Growth - 1:24:28TikTok vs Instagram Algorithm - 1:29:45Building Medium Following - 1:31:36Writing Process for Articles - 1:36:40Using AI for Content - 1:42:15Ad Break: Anvil - 1:53:25Being a Character Online - 1:54:32Character Creation Benefits - 1:59:45Scaling Beyond Yourself - 2:03:45Where to Find Aaron - 2:05:07Brought to you by:Enterpret: Transform customer feedback into product growth with custom AIWorkOS: Your App, Enterprise ReadyAnvil - The fastest way to build software for automating documentsWhere to find Aaron DininLinkedInTwitterWebsiteTo advertise in the podcast, email productgrowthppp at gmail dot com.We have some great podcasts coming from Pawel Huryn, Benjamin Humphrey, and Thibault Louis-Lucas. I’m so excited to share them with all of you. Get full access to Product Growth at www.news.aakashg.com/subscribe

In this episode, Vineeth dives deep into product management principles that defy frameworks. With a big tech background leading product teams at Microsoft, Facebook—and now Statsig—he brings some hot takes on how to PM.In today's episode, we cover:Vineeth’s Early Days and Career Path – 00:03:20 Navigating Product Management at Microsoft – 00:12:05 Shifting from IC to Manager Roles – 00:18:45 Joining Facebook and Learning Scale – 00:23:10 Early Lessons in Product Thinking – 00:29:40 Product Features vs. Customer Pain Points – 00:36:00 Experimentation: Core to Product Development – 00:42:30 Balancing User Feedback with Innovation – 00:47:55 Frameworks: Helping or Hindering High Performers? – 00:58:10 The Art of Experiment Reviews at StatSig – 01:03:45 Customer-Centric Development: Going Beyond Data – 01:12:20 From Big Tech to Startup Culture – 01:19:55 Adapting Product Strategies to Fit Company Stages – 01:24:30 Hiring and Mentoring Product Managers – 01:29:50 Frameworks Are for Average Performers – 01:37:15 Building Cross-Functional Collaboration – 01:44:00 How AI is Transforming Product Management – 01:50:30 Leadership Insights: Empowering High Performers – 01:55:20 Vineeth’s Advice on Navigating PM Careers – 01:59:00 Final Reflections on Product Innovation – 02:04:10Brought to you by:Zeda.io: Discovery platform to turn your Voice of Customer into product insightsSprig: Build products for people not data pointsAnvil - The fastest way to build software for automating documentsWhere to find Vineeth MadhusudananLinkedInStatsigTo advertise in the podcast, email productgrowthppp at gmail dot com.We have some great podcasts coming from Aaron Dinin, Pawel Huryn, and Benjamin Humphrey. I’m so excited to share them with all of you. Get full access to Product Growth at www.news.aakashg.com/subscribe

"If I’d had access to data-driven insights, customer activation secrets, and proven go-to-market tactics that billion-dollar companies use, I’d have scaled my company so fast..."Well, Christmas came early this year as Henry Schuck —generously—unpacks the exact strategies that have driven ZoomInfo’s exponential growth from a bootstrapped startup to a publicly traded powerhouse!Henry shares a rare look into the disciplined decisions behind ZoomInfo’s rise, the role of AI in reshaping sales intelligence, and his approach to leading a resilient, future-proof organization. This conversation is packed with tactical insights for anyone aiming to elevate their growth strategy and make a real impact.In today's episode, we cover:Founding Story: Funding with Credit Cards – 00:01:15Finding Product-Market Fit Through Focused Targeting – 00:09:08Rebranding from DiscoverOrg to ZoomInfo – 00:26:30Current Business Model: Products, Segments, and GTM Strategies – 00:46:59Developing ZoomInfo Copilot: Leveraging AI for GTM – 01:02:37Brought to you by:June.so: Customer analytics for product focused teamsSprig: Build products for people not data pointsOneSchema: Automate CSV imports directly in your productWhere to find HenryLinkedInTwitterZoominfoTo advertise in the podcast, email productgrowthppp at gmail dot com.We have some great podcasts coming from, Vineeth Madhusudanan, Aaron Dinin, and Pawel Huryn. I’m so excited to share them with all of you. Get full access to Product Growth at www.news.aakashg.com/subscribe

Growth isn’t about relying on the same playbooks or sticking to same strategies day in and day out.It’s about testing, learning, and adapting — over and over again.In this episode, Shubham Khoker, Head of Growth at TopMate.io, dives into why continuous experimentation is the lifeblood of a thriving growth strategy.He sheds light on what many companies miss: growth isn’t just about scaling tactics that worked once; it’s about pivoting, iterating, and evolving with every new insight.In today's episode, we cover:Growth Sales vs. Traditional Sales – 00:07:15Why Vanity Metrics Don’t Equal Growth – 00:25:15Customer-Centric Experimentation and Insights – 00:40:30Cross-Functional Collaboration and Its Role in Growth – 01:25:20Key Takeaways on Growth Strategy – 01:42:30Brought to you by:Dovetail: The Fastest Way to Understand Your CustomerEnterpret: Transform customer feedback into product growth with custom AISprig: Build products for people not data pointsStatsig: The complete platform for Product GrowthWhere to find ShubhamLinkedInTopmateTo advertise in the podcast, email productgrowthppp at gmail dot com.We have some great podcasts coming from Henry Schuck, Vineeth Madhusudanan, and Aaron Dinin. I’m so excited to share them with all of you. Get full access to Product Growth at www.news.aakashg.com/subscribe

Most growth teams move too slowly.In today’s episode, we find the why behind this.Maria Cuasay breaks down the three pillars of velocity in growth teams and shares her contrarian approach to experimentation, user research, and landing top growth roles.Maria has been in tech since 2012 as a venture capitalist and has product growth at places like Lyft and OpenCare. Currently, she is the Director of Product Growth at Ancestry.In today's episode, we cover:How to Move Fast | 07:34Growth PMs | 46:24Growth Product Leadership | 01:05:10Opportunity Solution Trees | 01:14:06Growth Partnerships | 01:20:18Referrals | 01:25:42Job Searching | 01:43:12Brought to you by:Attio: The next generation CRMDovetail - The Fastest Way to Understand Your CustomerEnterpret - Transform customer feedback into product growth with custom AIAnvil - The fastest way to build software for automating documentsWhere to find Maria:LinkedInTo advertise in the podcast, email productgrowthppp at gmail dot com.We have some great podcasts coming from Shubham Khoker, Henry Schuck, and Vineeth Madhusudanan. I’m so excited to share them with all of you. Get full access to Product Growth at www.news.aakashg.com/subscribe

“Enterprise PM work can take 18 months. Startup PM work takes days.”How do you bridge this gap?Scott Jones has done it at HPE, Lenovo, and now as VP of Product at AI startup Realeyes.In this episode, he shares how he brought startup speed to Fortune 500 companies, turned an RFI into a multi-million dollar product line in 14 months, and how to navigate your career with multiple job hops.Scott is one of the most senior PMs in the Triangle area, and another one of my friends. He has 15 years of PM at places like HP, Lenovo, Digital Turbine, and now RealEyes. So, it goes without saying that he has a ton of lessons to share with us.In today's episode, we cover:The Computer Vision AI Space and Using AI as a VP of Product | 14:41Effective Ways of Product and Sales Collaboration | 54:11Approach Towards De-Risking Features | 57:08“Try-before-you-buy”: The New Way of Hiring? | 01:01:44Career Topics in PM: Job Search, Interviews, and Homework | 01:21:36Scott’s Previous Tenures and Thoughts on Job Hopping | 01:31:21Brought to you by:Zeda.io: Discovery platform to turn your Voice of Customer into product insightsWorkOS: Your App, Enterprise ReadyStatsig: The complete platform for Product GrowthWhere to find Scott:LinkedInInstagramTo advertise in the podcast, email productgrowthppp at gmail dot com.We have some great podcasts coming from Maria Cuasay, Shubham Khoker, and Henry Schuck. I’m so excited to share them with all of you. Get full access to Product Growth at www.news.aakashg.com/subscribe

Landing a PM job in today’s market requires special techniques.After coaching 500+ PMs to such jobs, Shravan Tickoo opens up his book of secrets.In today's episode, we cover:Byju’s downfall | 1:59Job search made easy | 29:57How to become better critical thinkers | 01:38:53Thoughts on AI tools and founder mode | 02:11:32Meme process and his income as a creator | 02:30:08Brought to you by:June - Customer analytics for product focused teamsDovetail - The Fastest Way to Understand Your CustomerEnterpret: Transform customer feedback into product growth with custom AIAnvil: The fastest way to build software for automating documentsWhere to find Shravan:LinkedInWebsiteYouTubeTo advertise in the podcast, email productgrowthppp at gmail dot com.We have some great podcasts coming from Scott Jones, Maria Cuasay, and Shubham Khoker. I’m so excited to share them with all of you. Get full access to Product Growth at www.news.aakashg.com/subscribe

As a product manager you need to communicate value clearly. The value of your products and the value you bring in.In today's episode, we're going to cover mindset shifts, career growth and product management, and Shobhit's take on leadership and ownership in product management.Shobhit started his career in technology in 2002. He worked at McKinsey and spent four years as a PM at Google. Now he runs the Intentional Product Manager and has coached over 1,000 PMs. In this episode, we discuss:Angles of mastery that will help you stand out in job market | 2:17Mindset shifts for career success | 13:14Shobhit’s way of fast-tracking PMs to leadership roles | 30:01How to build influence across career levels | 45:23Thoughts on navigating failures and rebuilding trust | 52:43On getting a PM job, resume mistakes and certifications | 56:49Brought to you by:Enterpret: Transform customer feedback into product growth with custom AISprig: Build products for people not data pointsAttio: The next generation CRMWhere to find Shobhit:LinkedInWebsiteYouTubeTo advertise in the podcast, email productgrowthppp at gmail dot com.We have some great podcasts coming from Thibault Louis-Lucas, Shravan Tickoo, and Scott Jones. I’m so excited to share them with all of you. Get full access to Product Growth at www.news.aakashg.com/subscribe

As a PM, you have to be the expert in your user.In this episode, 20+ year PM George Harter (a 'Super IC PM') breaks down his two part strategy to knowing your users:Listening tourSurveysTune in for his methodology and much more - like navigating leadership challenges to the future of AI and product management.In this episode, we discuss:How to know your user? | 08:42All about having conversations with users | 27:37Conducting User Surveys | 37:32Incorporating User Insights into the Core PM Responsibilities | 45:51The History and Future of PM | 56:49Brought to you by:Attio: The next generation CRMSprig: Build products for people not data pointsCello: Your all-in-one platform for partner & user referralsWhere to find GeorgeLinkedInWebsiteBookTo advertise in the podcast, email productgrowthppp at gmail dot com.We have some great podcasts coming from Maria Cuasay, Shobhit Chugh, and Shravan Tickoo. I’m so excited to share them with all of you. Get full access to Product Growth at www.news.aakashg.com/subscribe

Every company wants growth, but not everyone knows how to make it happen.In today’s episode, Hila Qu breaks down the secrets of building a growth model that can optimize metrics and also unlock untapped potential.Hila is a growth expert who has led success at Acorns and GitLab. She’s also been an EIR at Reforge and was the First PM of Growth at Growth Hackers. She has over a decade of experience in product-led growth.In this episode, we discuss:Building Growth Models | 07:24Exploring the Growth Full Funnel Audit | 35:48Growth Tool Stacks | 57:38Growth PM v/s Core PM | 01:11:59Why are Growth Leadership tenures short? | 01:14:32Conducting Career Experiments | 01:20:16Approach to Job Search | 01:29:38Brought to you by:Zeda.io: Discovery platform to turn your Voice of Customer into product insightsWorkOS: Your App, Enterprise ReadyStatsig: The complete platform for Product GrowthWhere to find HilaLinkedInMavenTo advertise in the podcast, email productgrowthppp at gmail dot com.We have some great podcasts coming from George Harter, Maria Cuasay, and Shobhit Chugh. I’m so excited to share them with all of you. Get full access to Product Growth at www.news.aakashg.com/subscribe

Why do some cohort-based courses succeed while others fail?Gagan Biyani believes the secret lies not in more capital, but in smarter, scalable models; having experienced both the sides.In today’s episode, we explore the future of cohort-based learning and how Maven is helping instructors succeed with less overhead."Gagan is the co-founder and CEO of Maven. In the past, He’s also been a co-founder at Udemy and CEO at Sprig. Today, he shares his journey across Maven and Udemy, with some valuable insights.In our conversation, we cover:Why do most online courses suck? | 13:49 Product Management category on Maven | 18:10 Importance of Product Managers | 22:06 How Maven Builds Product | 30:34 Gagan on Hiring a Growth PM at Maven | 52:23 How Maven Grows | 55:54 Maven vs Skool | 01:05:20 Gagan’s exit from Udemy | 01:08:41 Founder Mode and Being a Founder | 01:22:02Brought to you by:June: Customer analytics for product focused teamsCello: Your all-in-one platform for partner & user referralsAttio: The next generation CRMStatsig: The complete platform for Product GrowthWhere to find GaganLinkedInX / TwitterWebsiteTo advertise in the podcast, email productgrowthppp at gmail dot com.We have some great podcasts coming from Hila Qu, George Harter, and Maria Cuasay. I’m so excited to share them with all of you. Get full access to Product Growth at www.news.aakashg.com/subscribe

Starting a company with $1,000 and turning it into a $150M+ valuation? Sounds like a fever dream.But that’s what Guillaume Moubeche was able to do with Lempire. In today’s podcast, we break down how.In our conversation, we cover:Introduction and Lempire's Growth Story | 00:00How Lemlist used AppSumo for initial growth and community building | 09:03How Guillaume's role evolved as the company grew | 14:42Guillaume's approach to prioritization and product development | 17:59Guillaume's current priorities and Lempire's strategic direction | 26:05Where to find GuillaumeLinkedInMediumInstagramTikTokYouTubeTo advertise in the podcast, email productgrowthppp at gmail dot com.We have some great podcasts coming from Diego Granados, Wes Bush, and Gagan Biyani . I’m so excited to share them with all of you. Get full access to Product Growth at www.news.aakashg.com/subscribe

Freemium, free trial, or reverse trial?Are stuck on this question?Unfortunately, you're thinking about Product-Led Growth (PLG) wrong.In this episode, Wes and I tackle common PLG Myths, and explain how you can effectively implement PLG for your product.Wes Bush is the Founder and CEO of ProductLed. He is a Best-Selling author of Product-Led Growth: How to Build a Product That Sells Itself and is one of the most sought-after Product Experts in the world.In our conversation, we cover:What is Product-Led Growth (PLG) | 01:27Who is PLG For | 13:33How to Add a PLG Motion | 22:38Packaging and Pricing Models in PLG | 31:17Acquisition Strategies for PLG | 50:43Understanding Product-Led Sales | 01:04:19How to Optimize for Free to Paid Conversion | 01:10:19Organizational Structure for PLG | 01:18:21Expansion Strategies in PLG | 01:26:06Is the Hype Around PLG Dying? | 01:27:04Wes on His Lessons from Failure | 01:29:34How to Survive the Current PM Job Market | 01:33:13The Impact of AI on Product Management | 01:36:03Brought to you by:Attio: The next generation CRMOneSchema: Automate CSV imports directly in your productCello: Your all-in-one platform for partner & user referralsStatsig: The complete platform for Product GrowthWhere to find WesLinkedInWebsiteTo advertise in the podcast, email productgrowthppp at gmail dot com.We have some great podcasts coming from Gagan Biyani, Hila Qu, and George Harter. I’m so excited to share them with all of you. Get full access to Product Growth at www.news.aakashg.com/subscribe

“How do I get my next PM job?” Probably, the most asked question this year.With all the hype around the PM roles and layoffs all around, it has become one of the most difficult roles to get a job in.People are struggling to even get shortlisted and most can only dream of getting those interview calls, let alone a job offer.Today Diego and I going to break down all the elements of getting your next PM job.Diego Granados is an AI PM at Google. He’s been an AI PM since it was cool. He was an AI PM at Linkedin, Microsoft and Cisco. Before that, he got his MBA at Duke his Masters in CS at GA Tech, and worked as a BI consultant.In our conversation, we cover:The Right Way to Apply | 01:37Acing the Resume | 24:37How to Prepare for Interviews | 45:23How to Succeed in Interviews | 57:31Acing Product Case Interviews | 01:16:14Becoming an AI PM | 01:33:20AI PM and Its Future | 01:43:46Brought to you by:Zeda.io: Discovery platform to turn your Voice of Customer into product insightsAttio: The next generation CRMAnvil: The fastest way to build software for automating documentsWorkOS: Your App, Enterprise ReadyWhere to find DiegoLinkedInWebsiteYoutubeTo advertise in the podcast, email productgrowthppp at gmail dot com.We have some great podcasts coming from Wes Bush, Gagan Biyani, and Hila Qu. I’m so excited to share them with all of you. Get full access to Product Growth at www.news.aakashg.com/subscribe

Tired of churning out endless product artifacts?In this episode, Itamar Gilad reveals how to slash PM busywork and focus on what really moves the needle.Itamar is one of my favorite voices in PM. He was a PM at Google and Microsoft and more recently has been a coach and author of Evidence Guided.In our conversation, we cover:The Confidence Meter Framework | 07:51Itamar’s View on Airbnb’s PM Style | 15:25No Products Owners? | 26:22How can PMs Make Their Artifact Burden More Lightweight? | 38:41Collaborating with Engineers | 57:21Itamar’s PM Journey at Google | 01:20:09Itamar’s Advice for PMs in the Job Market | 01:28:16What’s next for Itamar? | 01:40:13Brought to you by:June: Customer analytics for product focused teamsCello: Your all-in-one platform for partner & user referralsAttio: The next generation CRMAnvil: The fastest way to build software for automating documentWhere to find ItamarLinkedInWebsiteTo advertise in the podcast, email productgrowthppp at gmail dot com.We have some great podcasts coming from Diego Granados, Wes Bush, and Gagan Biyani . I’m so excited to share them with all of you. Get full access to Product Growth at www.news.aakashg.com/subscribe

Think product transformation is just for big, legacy companies? Think again. Christian Idiodi reveals why even successful startups might be overdue for a radical shift in how they build products.Christian is a Partner at Silicon Valley Product Group where he works with Marty Cagan, who called Christian “the most interesting man in the world”. Previously, he was Managing Director at CareerBuilder, VP of Product at Snagajob, and Head of Product at Datasite. In our conversation, we cover:Biggest Misconception People Have About Transformation | 2:22The Method: How SVPG Transforms Companies | 12:48What are Limits to Transformation? | 22:48Disillusioned IC PMs: What to Do | 27:51Christian’s View on Frameworks | 53:48The PM Job Market & How to Differentiate Yourself | 1:06:54 Why Christian is “The Most Interesting Man in the World” | 1:14:41Brought to you by:Attio: The next generation CRMWorkOS: Your App, Enterprise ReadyAnvil: The fastest way to build software for automating documentsWhere to find ChristianLinkedInWebsiteTo advertise in the podcast, email productgrowthppp at gmail dot com.We have some great podcasts coming from Itamar Gilad, Diego Granados, and Wes Bush. I’m so excited to share them with all of you. Get full access to Product Growth at www.news.aakashg.com/subscribe

Your product strategy might be your biggest roadblock. Sounds counterintuitive, right?Well, according to Ed, if you're spending weeks crafting the perfect strategy, you're already behind.In this episode, we are breaking down Ed’s “Snap Strategy” approach that will revolutionize your product management style.We are challenging everything you thought you knew about building successful products — from debunking the myth of the “product purist” and learning how to become a great product leader to exploring product management in the world of AI, and much more.Ed is one of the most experienced people in the field. Lately, he’s been applying his expertise as an interim CPTO at FYLD and as founder of Hustle Badger, a paid subscription for PM career newsletters and courses.Previously, he was SVP of Product at Jobandtalent, CPO at FutureLearn, Director of Product at Depop, and Director of Product at Rocket Internet. He also had a long career before that, stretching back to 2004 where he was at McKinsey.Brought to you by:Zeda.io: Discovery platform to turn your Voice of Customer into product insightsCello: Your all-in-one platform for partner & user referralsWorkOS: Your App, Enterprise ReadyIn our conversation, we cover:Product Purists aren’t great PMsWho are Full-Stack PMsCost of Product TeamsEd’s take on Impact SizingEd’s Snap StrategyTransitioning to Product LeadershipAdvice for Job Interview PresentationWe have some great podcasts coming from Christine Itwaru, Christian Idiodi, and Itamar Gilad. I’m so excited to share them with all of you. Get full access to Product Growth at www.news.aakashg.com/subscribe

Product-Led Growth has become the talk of the PM town recently. And it is one of the most valuable strategies… if executed correctly. But should you implement PLG for your product? If yes, then how?Today we’re synthesize and share our learnings, from doing so many deep dives over the years, into a masterclass in PLG.Jaryd is a Director of Product Management at Backstage, former founder, and Author of How They Grow. It’s one of my favourite newsletters out there. We’ve collaborated on not one but two deep dives - Miro and Klarna.In today’s episode, we cover:The PLG Iceberg Framework | 06:21PLG: When and Who | 01:30:39 The Future of PLG | 01:39:26 Jaryd’s Hot Takes on PM | 01:45:30 Jaryd’s Advice for PMs | 01:58:14Brought to you by:June.so: Customer analytics for product focused teamsAttio: The next generation CRMWorkOS: Your App, Enterprise ReadyWhere to find Jaryd:LinkedInNewsletterTo advertise in the podcast, email productgrowthppp at gmail dot com.We have some great podcasts coming from Ed Biden, Christine Itwaru, and Christian Idiodi. I’m so excited to share them with all of you.To hear more, visit www.news.aakashg.com Get full access to Product Growth at www.news.aakashg.com/subscribe

Your Go-to-Market strategy is not just a one-time product launch event. It’s 'always on'.In this episode, Maja and I discuss all about Go-to-Market Motions, how to choose and execute the right GTM Motions and how GTM strategies differ for AI products.Maja is a Go-to-Market expert. She is the best-selling author of the GTM strategist book and newsletter, as well as an advisor to companies on GTM. She has spent 11 years working in growth and marketing across high-profile unicorns and enterprises such as Google, Rocket Internet, Bayer, and Heineken, as well as over 350 startups.We also co-wrote one of the most popular posts on the newsletter on GTM tactics a few months back.In today’s episode, we cover:What are GTM Motions and How to Select the Right Motions | 03:11Ideal Customer Profile and Impact of Early Adopters | 18:53Market Segmentation & Growth Models | 27:30Go-to-Market System and Execution | 38:39Go-to-Market Strategy for AI Products | 01:04:46Future of Go-to-Market Strategy | 01:11:58Brought to you by:Attio: The next generation CRMWorkOS: Your App, Enterprise ReadyWhere to find Maja:LinkedInNewsletterWebsiteTo advertise in the podcast, email productgrowthppp at gmail dot com.We have some great podcasts coming from Jaryd Hermann, JJ Ramirez, and Pawel Huryn. I’m so excited to share them with all of you.To hear more, visit www.news.aakashg.com Get full access to Product Growth at www.news.aakashg.com/subscribe