Product Marketing Life

A product marketing title can mean full-stack generalist, sales support, product-led growth, or partner marketing depending on where you land. Sharon Markowitz, whose career spans Del Monte, Intuit, LinkedIn, Zoom, and a stint in Australia, talks through how scope, reporting structure, and decision-making influence vary so dramatically across organizations, and what questions to ask in an interview to find out which one you're actually walking into.

When every company generates copy from the same handful of models, brand identity starts to collapse. Josh Porter, founder of Thunderwolf Consulting and former Google Cloud AI marketer, talks through the four layers of the AI tech stack, why the shift from generative to agentic AI changes what product marketers need to know, and the distinction between companies genuinely operating in AI versus those wrapping existing tools. His core argument: marketers need to act as editors, not passengers, and customer interviews are the one input AI still can't replicate.

Product marketing in banking operates under constraints most PMMs never encounter. Pallavi Shrivastava, VP of Product Marketing at US Bank, came from scaling startups and has spent her time since learning what changes when regulatory compliance, transparency, and long-term customer trust sit at the centre of every campaign and positioning decision. She talks through how her team uses AI for product positioning, why technical fluency matters more than people expect, and what it means to invite customers into the product journey rather than just market to them.

Only 15% of organisations have effective AI governance, and product marketing is feeling that gap. Tom Crist, Principal at Fluvio, has spent his career building product marketing functions across industries, and he thinks most teams are using AI in ways that quietly erode the quality of their output. He talks about where human synthesis still matters, how to build trust through content, and what it actually means to differentiate when everyone has access to the same tools.

What happens when you’re hired as the first product marketer in a 30‑year‑old, engineering-led company?In this episode, Wendy Werblin, Director of Product Management, Product Marketing, and Strategy at ScriptPro, breaks down how she:Turned “we need more features” into “we need product–market fit”Ran cross-functional persona and journey workshops instead of going soloBuilt an 18‑month delivery roadmap that finally gave engineers the whyIf you’re a founding PMM, or sit between product, sales, and marketing, this one’s basically your field guide.