Product Mastery Now for Product Managers, Leaders, and Innovators

How product managers can use AI to work more efficiently Watch on YouTube TLDR AI is changing how we manage products and come up with new ideas, giving us new tools to work faster and be more creative. AI can help in many parts of making a product, from research to writing product plans and […]

Insights for product managers from a professor teaching engineering design and prototyping Watch on YouTube TLDR The value of starting with simple, low-fidelity prototypes The importance of focusing on the problem before jumping to solutions The need for making well-supported decisions throughout product development Real-world examples of how prototyping leads to innovative solutions Introduction In […]

DFW Airport’s journey to winning PDMA’s 2024 Outstanding Corporate Innovator Award Watch on YouTube TLDR In this episode of Product Mastery Now, I’m interviewing Jodie Brinkerhoff, VP of Innovation at DFW Airport, about DFW’s journey to winning PDMA’s Outstanding Corporate Innovator (OCI) Award. The discussion covers DFW’s approach to airport innovation, including their dedicated innovation […]

To survive, your company must sell multiple products Watch on YouTube TLDR In this episode, I’m interviewing Greg Coticchia, an experienced CEO and product management expert. The discussion focuses on the challenges and strategies involved in expanding from a single product to multiple products. Key points include: Why companies have to expand to multiple products […]

What product managers need to know about the Targeted Innovation Process Watch on YouTube TLDR The Targeted Innovation Process is a practical framework that helps product managers drive innovation in their organizations. This approach focuses on understanding customer needs, generating quality ideas, and turning those ideas into real value. The process has five main steps: […]

Questions product managers ask me about how to improve innovation Watch on YouTube TLDR Product managers are pivotal in driving innovation within organizations. Today I’m answering common questions I get asked about product innovation and management, including: Supply-side vs. demand-side innovation The Business Model Canvas Strategic planning Portfolio management Project selection criteria I also discuss […]

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. In this episode, Chip Chonym explains why market research matters throughout the innovation process, discussing both qualitative and quantitative methods. He covers the “double diamond” approach, how to talk […]

The future of culture and teams in the age of AI – for product managers Watch on YouTube TLDR: AI is reshaping how we work, especially in product management. In this episode, Tiffany Price explains how AI affects workplace culture, team dynamics, and leadership. Key points include: Adapting organizational values for the AI era Building […]

A guide to successful product launches – for product managers Watch on YouTube TLDR The LAUNCH framework, created by James Whitman, offers a complete approach to successful product launches. It has six main parts: Listen to your clients, Assess the opportunity, Unify the team, Navigate the launch, Control the risks, and Hone the process. This […]

Why product managers need to attend the longest running innovation conference Watch on YouTube TLDR The Product Development and Management Association (PDMA) Inspire Innovation Conference, on September 14-17, 2024 in St. Louis, MO, offers product managers and innovators a unique chance to grow professionally. Why Professional Development Matters for Product Managers For product managers, ongoing […]

How product managers should use the five-step model for creating team culture Watch on YouTube TLDR Product managers often face the challenge of significant responsibilities without formal authority. Creating a people-first culture is essential for gaining influence and driving innovation. A five-step model helps build this culture: caring, trust, unity, accountability, and mentoring. Recognizing the […]

Outcome-Driven Innovation – for Product Managers Watch on YouTube TLDR Tony Ulwick, creator of Jobs-to-Be-Done, introduces Outcome-Driven Innovation (ODI), a revolutionary approach to product management. ODI shifts focus from generating ideas to understanding and addressing customer needs, leading to more successful products and innovations. ODI prioritizes understanding customer needs over generating product ideas The approach […]

Solve problems as a team in just two hours – for product managers Watch on YouTube TLDR Imagine solving big product problems in just two hours instead of five days. Sounds impossible, right? Not anymore! Teresa Cain has cracked the code with her two-hour design sprint method. This quick and efficient approach to product innovation […]

Mastering product lifecycle management – for product managers Watch on YouTube TLDR Product lifecycle management is key to successful product development and innovation. This article explores the stages of a product’s life, from launch to retirement, and how they differ across industries and product types. Here are the main takeaways: The classic product lifecycle stages […]

Essential strategy tools and frameworks for product managers Watch on YouTube TLDR Want to level up your product management game? This guide dives into the world of product strategy, sharing insights from expert Andreas Maihoefer. We’ll explore key tools like the House of Strategy, which shows how different levels of strategy fit together, and the […]