Production Value Matters: The Business Event Podcast

How can event teams keep pace with AI, without losing the human connection audiences crave?In this episode of Production Value Matters, host Matthew Byrne is joined by world-renowned leadership and teamwork expert Dr. David Burkus to unpack the real drivers of event transformation in 2025. Together they dive into why in-person events will matter more than ever in an AI-saturated world, how to treat every event as a new team, and why constraints can actually unlock creativity. Burkus shares bold takes on surprise-and-delight moments, smarter ROI measurement, and how event pros can build meaningful connection without massive budgets, gimmicks..or celebrity speakers.What You’ll Learn in This Episode:How to use AI as “the world’s smartest intern” to bridge collaboration between event stakeholdersWhy surprise and delight must go beyond gimmicks like photo boothsHow in-person connection is more valuable than ever in an AI-driven eraWhy every event is a new team (and how that mindset transforms collaboration)Why constraints spark creativity and lead to more innovative event designWhy celebrity speakers don’t deliver ROI—and what audiences really want insteadHow to measure event impact beyond surveys by capturing long-term outcomes and storiesAbout the Guest: Dr. David Burkus is one of the world’s leading business thinkers, a 5X bestselling author, and an internationally renowned keynote speaker on leadership and teamwork. His ideas have been featured in The Wall Street Journal, Harvard Business Review, CNN, BBC, and NPR. A former business school professor, he now works with organizations like Adobe, PepsiCo, Fidelity, and NASA to help leaders and teams unlock their full potential.Follow Matt on LinkedIn: linkedin.com/in/matthewbyrnecsepFollow David on LinkedIn: https://www.linkedin.com/in/davidburkus/For additional resources for #eventprofs, or to submit your event production question visit www.productionvaluematters.comIf you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.For additional resources for #eventprofs visit www.productionvaluematters.comCheck out our 3 most downloaded episodes:Measuring Value in Your Events: Insights from Jodi CollenEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey Hosted on Acast. See acast.com/privacy for more information.

Why does one of the world’s most powerful industries still struggle with fragmentation, burnout, and undervaluation? In this powerful episode of Production Value Matters, host Matthew Byrne sits down with Stacy Wyatt—publisher, producer, and founder of Canadian Special Events (CSE). Together, they unpack the urgent challenges facing the events industry and why now is the time to act. From unpaid overtime to the broken RFP process, Stacy explains why the Business of Events initiative is mobilizing professionals across Canada to finally push for unified standards and real accountability. Listeners will hear why she believes peer pressure and FOMO may be the key drivers of reform, how Canadian collaboration stands out on the global stage, and what event professionals can do right now to push for authenticity and purpose in their work. Stacy also reflects on her passion for events, the unique power of live connection, and the lessons learned from building Canada’s largest event professional community. What You’ll Learn: Why the industry must unify around standards to move forward The hidden costs of burnout and overtime in corporate events How RFP reform could transform fairness and transparency Why collective adoption, not associations alone, will create change The role of authenticity, purpose, and connection in event design How Canadian event practices compare to global markets The dangers of tokenism in cultural representation Why “festivalization” and AI are shaping the future of events About the Guest: Stacy Wyatt is a Canadian event professional, marketing strategist, publisher, and producer known for designing innovative conferences, trade shows, and brand experiences. As the force behind Canadian Special Events, she has built Canada’s largest community of event professionals and founded hallmark events like CSE Live and the Canadian Event Awards. Her career includes over a decade at the University of Manitoba leading 900+ events, including the opening of the National Centre for Truth and Reconciliation. Stacy is a passionate advocate for elevating the industry through innovation, education, and equity. Add your voice to the conversation about the future of events and take the Business of Events Survery HERE.You can also join The LinkedIn Group Here. Follow Matt on LinkedIn: linkedin.com/in/matthewbyrnecsep Follow Stacy on LinkedIn: https://www.linkedin.com/in/stacy-wyatt-canada/ For additional resources for #eventprofs visit www.productionvaluematters.com If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. For additional resources for #eventprofs visit www.productionvaluematters.comCheck out our 3 most downloaded episodes:Measuring Value in Your Events: Insights from Jodi CollenEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey Hosted on Acast. See acast.com/privacy for more information.

In this special on-site edition of Production Value Matters, host Matthew Byrne takes the mic straight to the show floor at CMEE 2025 to ask one question: What’s truly valuable in event production and what’s just a waste of time, money, or energy? Event pros from across the industry share candid, rapid-fire takes on what they’d keep, what they’d cut, and what actually makes an event memorable. From collaboration mindsets and intentional stage design to overpriced coffee, pointless apps, and tired entertainment trends, nothing is off-limits. What you’ll hear: • The most valuable elements event pros won’t compromise on • Budget-busting wastes they’d cut tomorrow • Why connection beats décor every time • The role of collaboration in modern events • What’s next for creating meaningful attendee experiences If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Host LinkedIn: linkedin.com/in/matthewbyrnecsep For additional resources for #eventprofs visit www.productionvaluematters.com Matthew Byrne is the Founder of Byrne Production Services and host of the Production Value Matters podcast. With over 20 years of experience in large-scale AV and event production, Matthew helps event leaders bring strategy, technology, and storytelling together to create unforgettable experiences. If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here. Follow and Connect with Matthew on LinkedIn: linkedin.com/in/matthewbyrnecsep For additional resources for #eventprofs visit www.productionvaluematters.com For additional resources for #eventprofs visit www.productionvaluematters.comCheck out our 3 most downloaded episodes:Measuring Value in Your Events: Insights from Jodi CollenEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey Hosted on Acast. See acast.com/privacy for more information.

Is your RFP helping you find the right partner—or just the best guesser?In this solo episode of Production Value Matters, host Matthew Byrne takes listeners behind the scenes of one of the most misunderstood—and misused—tools in event planning: the RFP. With decades of experience on the receiving end of these requests, Matthew unpacks why so many RFPs fall short and how to write ones that actually work. From budget transparency to submission ethics, this episode is a must-listen for anyone sending or responding to RFPs.You’ll learn why withholding information doesn’t create leverage—it creates confusion—and how sharing your objectives and constraints sets the foundation for real, impactful collaboration. Matthew also outlines a simple, seven-part RFP structure that will help event professionals get better proposals, build better relationships, and ultimately deliver better events.What You’ll Learn:Why most RFPs are built for control, not collaborationWhat to include in your RFP to get strategic responsesHow to clearly define event objectives, audience, and technical needsWhy budget transparency saves time and moneyWhat NOT to ask for in an RFP (like unpaid creative work)How to avoid legal and ethical RFP pitfallsA practical 7-section template for your next RFPWhy events aren’t commodities—and your RFP shouldn’t treat them like oneMatthew Byrne is the Founder of Byrne Production Services and host of the Production Value Matters podcast. With over 20 years of experience in large-scale AV and event production, Matthew helps event leaders bring strategy, technology, and storytelling together to create unforgettable experiences.If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.Download our FREE RFP Template Here!Follow and Connect with Matthew on LinkedIn: linkedin.com/in/matthewbyrnecsepFor additional resources for #eventprofs visit www.productionvaluematters.comFor additional resources for #eventprofs visit www.productionvaluematters.comCheck out our 3 most downloaded episodes:Measuring Value in Your Events: Insights from Jodi CollenEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey Hosted on Acast. See acast.com/privacy for more information.

Colbert couldn’t survive the attention economy. Can your next event?Stephen Colbert’s Late Show once pulled in millions of viewers. But recently, CBS canceled it after losing $40 million a year. Why? Not because the content was bad, but because the format no longer fit how people consume content today. In this solo episode of Production Value Matters, host Matthew Byrne explains why this isn’t just a broadcast TV problem, it’s a wake-up call for anyone producing business events.Matthew unpacks how the same outdated model that led to Colbert’s decline is still being used in boardrooms and ballrooms—and why that has to change. He introduces the concept of the attention economy, where audience engagement is more valuable (and more fragile) than ever. You’ll learn how to modernize your event strategy to meet today’s viewing habits and expectations, using flexible, data-driven formats like virtual, hybrid, and micro events.Whether you're producing a global summit or a private roundtable, this episode is your guide to creating events that are leaner, more engaging, and built for today’s reality.What you’ll learn:How the cancellation of Colbert’s show mirrors the struggles of traditional event formatsWhat the “attention economy” is and why it’s disrupting live eventsThe ROI benefits of virtual, hybrid, and micro eventsHow to reallocate production budgets to what actually drives valueThe importance of data-rich virtual experiences for lead scoring and follow-upWhy hybrid isn’t a fallback—it’s a flexible powerhouseHow micro events deliver deeper connections and stronger engagementWhy event strategy must evolve or risk becoming irrelevantMatthew Byrne is the Founder of Byrne Production Services and host of the Production Value Matters podcast. With over 20 years of experience in large-scale AV and event production, Matthew helps event leaders bring strategy, technology, and storytelling together to create unforgettable experiences.Click here to download the report: Rethinking Event Strategy In A New Attention EconomyIf you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.Follow and Connect with Matthew on LinkedIn: linkedin.com/in/matthewbyrnecsepFor additional resources for #eventprofs visit www.productionvaluematters.comFor additional resources for #eventprofs visit www.productionvaluematters.comCheck out our 3 most downloaded episodes:Measuring Value in Your Events: Insights from Jodi CollenEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey Hosted on Acast. See acast.com/privacy for more information.

According to award-winning strategist Beth Lawrence, it’s not the format, it’s how people feel. In this episode of Production Value Matters, host Matthew Byrne sits down with Beth Lawrence, an award-winning event strategist and Chief Experience Officer of Beth Lawrence Meetings & Events, to explore how empathy and personalization can elevate event strategy in a time of uncertainty and pressure.Beth shares candid stories from her 20+ year career in luxury hospitality and event planning, including how she navigated the 2020 pivot with resilience and empathy. She dives into how audience understanding is the key to driving meaningful ROI and long-term community building. From designing with the five senses to rethinking sponsorship logistics, Beth explains why experience and execution aren’t separate, they’re one and the same.What You’ll Learn:Why “anxiety is a superpower” for planners—and how to turn stress into strategyHow to design events that consider how people actually interact, not just consume contentWhat the “five senses of your brand” are and how they deepen memory and impactHow to plan for different personality types (introverts, ambiverts, extroverts)Why audience understanding must come before format (virtual/hybrid/live)How micro-events and intentional design are reshaping B2B event successWhy event logistics = stakeholder experience—especially for sponsors and speakersThe surprising downsides of over-investing in event tech (like apps)How to design with values and create ripple effects beyond the eventAbout the Guest:Beth Lawrence is an award-winning event strategist and the Chief Experience Officer of Beth Lawrence Meetings & Events. With over 20 years in luxury hospitality and a CMP designation, Beth has produced high-impact experiences for clients like Independence Blue Cross, Public Interest Law Center, and the New Jersey Historical Commission. She’s also the former host of The Type A+ Podcast, where she offered tips for balancing life and business. Beth brings a human-first lens to every project, blending empathy, logistics, and brand alignment to create lasting event experiences.Follow Matt on LinkedIn: linkedin.com/in/matthewbyrnecsepFollow Beth on LinkedIn: https://www.linkedin.com/in/bethlawrencecmp/For additional resources for #eventprofs visit www.productionvaluematters.comFor additional resources for #eventprofs visit www.productionvaluematters.comCheck out our 3 most downloaded episodes:Measuring Value in Your Events: Insights from Jodi CollenEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey Hosted on Acast. See acast.com/privacy for more information.

In this solo episode of Production Value Matters, host Matthew Byrne takes you backstage—before the lights, before the walk-on music, before the chaos. Drawing from two decades of production experience, Matthew breaks down how a missed pre-event meeting can unravel even the most polished event in its first three minutes.This is not a conversation about gear. It’s about leadership, communication, and making sure your AV team isn’t showing up blind. From initial creative downloads to wardrobe strategy, stage walkthroughs, and cue-to-cue rehearsals, Matthew outlines the critical checkpoints that separate seamless shows from show-saving scrambles.Whether you’re a senior planner, executive, or production lead, this episode will reshape how you think about AV and why early alignment is the best insurance policy your event has. What You’ll Learn:Why show disasters start months before the event, not backstageThe must-have details to include in your initial creative download meetingHow to align the C-suite, speakers, and AV team before the pressure is onWardrobe as a critical (and overlooked) production decisionThe power of paper tech and cue-to-cue rehearsals without talentHow to support presenters for maximum comfort and confidence on stageWhat a “production tie-down” meeting should includeHow strong pre-pro gives your team the flexibility to adapt when things changeWhy your AV team needs to be viewed as experience architects, not tech operatorsMatthew Byrne is the Founder of Byrne Production Services and host of the Production Value Matters podcast. With over 20 years of experience in large-scale AV and event production, Matthew helps event leaders bring strategy, technology, and storytelling together to create unforgettable experiences.If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.Follow and Connect with Matthew on LinkedIn: linkedin.com/in/matthewbyrnecsepFor additional resources for #eventprofs visit www.productionvaluematters.comFor additional resources for #eventprofs visit www.productionvaluematters.comCheck out our 3 most downloaded episodes:Measuring Value in Your Events: Insights from Jodi CollenEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey Hosted on Acast. See acast.com/privacy for more information.

What does it really mean to be a professional in the events industry? And who gets to decide? In this no-holds-barred panel, Matthew Byrne is joined by Nick Borelli and Evan Babins to dive into one of the most urgent and unresolved debates in business events today: what qualifies someone to call themselves a professional—and who’s responsible for upholding standards? This episode covers the real implications of having no central regulation in the events industry. The panel discusses associations, licensing, liability, safety, and the risks that come when marketing trumps qualification. It’s a must-listen for anyone who wants to see our industry evolve beyond being the “wild west.” What You’ll Learn: Why event associations have lost influence and what they need to regain it The difference between networking groups and real regulatory bodies Whether safety and ethics in event planning should be standardized What other industries (like healthcare or cosmetology) can teach events How to differentiate true professionals from self-proclaimed experts Why your event’s success may hinge on more than just “going off without a hitch” How insurance, client education, and policy reform intersect with event production The role of producers vs. suppliers, and why titles matter Nick Borelli is a seasoned event strategist with over 20 years of experience in digital marketing and live experiences. As the founder of Borelli Strategies and a former executive at Allseated, he’s helped shape event strategy for Fortune 500 brands and global organizations. Known for his work on hybrid meeting platforms and future-of-work solutions, Nick is a passionate thought leader driving innovation at the intersection of events, technology, and human connection. Evan Babins is an award-winning event producer with over a decade of experience delivering high-impact in-person, virtual, and hybrid events. Recognized by Eventex, BizBash, and Bizzabo for his leadership in event strategy and technology, Evan has produced experiences across finance, pharma, and automotive sectors. A sought-after speaker and strategist, he brings a sharp eye for stakeholder management, vendor operations, and immersive brand storytelling. If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Follow Matt on LinkedIn: linkedin.com/in/matthewbyrnecsep Follow Nick on LinkedIn: https://www.linkedin.com/in/nickborelli Follow Evan on LinkedIn: https://www.linkedin.com/in/evanbabins/ For additional resources for #eventprofs visit www.productionvaluematters.com For additional resources for #eventprofs visit www.productionvaluematters.comCheck out our 3 most downloaded episodes:Measuring Value in Your Events: Insights from Jodi CollenEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey Hosted on Acast. See acast.com/privacy for more information.

Experiential marketing isn’t a line item. It’s a strategic driver of culture, commerce, and community. In this episode of Production Value Matters, Matthew Byrne sits down with Brook Jay, a pioneer in the experiential space and founder of All Terrain, to unpack how top brands are rethinking the power of real-world connections.Brook shares how her agency has evolved to connect digital, social, and IRL touchpoints while proving measurable ROI (and ROE). From a casino floor problem in Las Vegas to creating a never-before-seen airline activation, Brook tells the story of how deep consumer insight and smart experience design changed everything for a client—and reset the bar for the entire category.If you’ve ever had to convince a stakeholder that experiential “works,” this is your new go-to episode.What You’ll Learn:Why experiential marketing deserves a seat at the strategy table, not just the event planHow to design activations that align directly with business goals and KPIsWhat “Return on Experience (ROE)” means and how to measure it effectivelyHow one in-flight activation helped transform foot traffic into casino revenueWhy brands must earn their way into culture through authenticity and micro-communitiesThe metrics that matter most when building for long-term customer valueHow to treat every event as a content engine with lasting impactWhat production teams can do to become trusted creative and strategic collaboratorsAbout the Guest:Brook Jay is the CEO and Founder of All Terrain, the first female-led full-service experiential marketing agency in the U.S. Over the last 25+ years, she’s created iconic, results-driven experiences for brands like PepsiCo, Nike, Airbnb, and Ferrari. She’s a disruptor, mentor, and advocate for women, entrepreneurs, and animal welfare—and a relentless champion of making experiential more strategic, measurable, and human.Follow Matt on LinkedIn: linkedin.com/in/matthewbyrnecsepFollow Brook on LinkedIn: https://www.linkedin.com/in/brookjay/For additional resources for #eventprofs visit www.productionvaluematters.comFor additional resources for #eventprofs visit www.productionvaluematters.comCheck out our 3 most downloaded episodes:Measuring Value in Your Events: Insights from Jodi CollenEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey Hosted on Acast. See acast.com/privacy for more information.

Are rising costs forcing you to make tough calls on AV and production? Before you start slashing line items, listen to this.In this solo AV Advisor Q&A edition of Production Value Matters, host Matthew Byrne answers your burning questions on AV and event production strategy. With economic pressures and tariffs continuing to impact event budgets, Matthew offers candid, expert advice on how to make smart production decisions without sacrificing audience experience. From navigating in-house AV limitations to making strategic design upgrades, this is an essential listen for planners looking to protect ROI and elevate production value.What You’ll Learn:Why audio should always be your first production prioritySmart compromises you can make in scenic and visual design without losing impactHow to upgrade from “two screens and a podium” using a multi-year strategyThe real pros and cons of LED vs. projection—including hidden costsHow to protect your creative vision when working with in-house AV teamsStrategies for negotiating venue contracts to retain production controlReal-world examples of navigating exclusivity clauses in large venuesWhy technical production experts are critical to your event teamIf you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.Follow and Connect with Matthew on LinkedIn: linkedin.com/in/matthewbyrnecsepFor additional resources for #eventprofs visit www.productionvaluematters.comFor additional resources for #eventprofs visit www.productionvaluematters.comCheck out our 3 most downloaded episodes:Measuring Value in Your Events: Insights from Jodi CollenEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey Hosted on Acast. See acast.com/privacy for more information.

What’s the fastest way to kill a great show? Poor planning around entertainment.You booked a killer band. But did you think about sound check? Rider updates? That mic for your CEO’s speech?In this episode of Production Value Matters, host Matthew Byrne is joined by Patrick McGannon, founder of PM GIGS, to unpack the real challenges and opportunities in booking live entertainment for business events.Pat brings a dual perspective—seasoned performer and production-savvy agency owner—and shares candid insights on what’s changed in the entertainment landscape since the pandemic. From last-minute RFP chaos to misaligned expectations around sound and stage logistics, Pat and Matthew explore what producers often get wrong—and how to do it right.This episode is a must-listen for producers, planners, and performers alike who want to create seamless, high-impact experiences through entertainment that truly lands with the audience.What You’ll Learn:Why compressed proposal timelines are the new normal—and how to manage themWhat event producers often overlook when booking entertainmentHow talent vetting and rider management can make or break a showWhy collaboration across AV, staging, and entertainment matters more than everHow entertainment is evolving alongside technology, rigging, and audience expectationsThe future of events in Calgary—and what it means for Canada’s event landscapeAdvice for performers entering the business market of eventsPatrick McGannon is the founder of PM GIGS, a Calgary-based entertainment and production agency. A 25-year industry veteran and award-winning producer, Pat blends his firsthand stage experience with logistical expertise to deliver seamless entertainment experiences for conferences, festivals, and corporate clients across Canada.If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.Follow Matthew Byrne on LinkedIn: linkedin.com/in/matthewbyrnecsepFollow Patrick on LinkedIn: https://www.linkedin.com/in/patrick-mcgannon-106b9526/For additional resources for #eventprofs visit www.productionvaluematters.comFor additional resources for #eventprofs visit www.productionvaluematters.comCheck out our 3 most downloaded episodes:Measuring Value in Your Events: Insights from Jodi CollenEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey Hosted on Acast. See acast.com/privacy for more information.

Is your event creating fans or just checking boxes?In this episode of Production Value Matters, host Matthew Byrne welcomes Alex Shebar, founder of NYC Social Club and a seasoned strategist in community, content, and brand experience. From launching influencer programs at Yelp and Bumble to producing immersive campaigns with global brands like HBO and Amazon, Alex has seen what works—and what completely misses the mark.Together, Matthew and Alex dig into the core of what makes events feel human, relevant, and worth sharing in 2025. They tackle why so many brands still “stop at stage one,” how to think small to scale big, and why treating attendees like data points is a recipe for mediocrity. Whether you're planning global activations or niche experiences, this episode offers a fresh (and often funny) take on how to create true connection in an industry that's often just going through the motions.What You’ll Learn:How to define clear ROI and purpose before planning any eventWhy personalization and small touches create big impactThe problem with treating attendees like data—not peopleHow to adapt global events with cultural nuanceWhy content and community strategies must work togetherThe real meaning of hybrid (hint: it’s not just livestreaming)How micro-communities drive deeper brand engagementAlex Shebar is the founder and Head of Influencer Partnerships at NYC Social Club. With 12+ years in community strategy, immersive marketing, and campaign development, he’s led global programs at Yelp, Bumble, and Culture Trip. Known for building high-impact brand moments that actually mean something, Alex helps brands move from passive reach to active resonance.If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.Follow Matt on LinkedIn: linkedin.com/in/matthewbyrnecsepFollow Alex on LinkedIn: https://www.linkedin.com/in/alex-shebar/For additional resources for #eventprofs visit www.productionvaluematters.comFor additional resources for #eventprofs visit www.productionvaluematters.comCheck out our 3 most downloaded episodes:Measuring Value in Your Events: Insights from Jodi CollenEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey Hosted on Acast. See acast.com/privacy for more information.

In this episode of Production Value Matters, host Matthew Byrne is joined by Candace Davis and Nick Borelli for a panel discussion that gets to the root of what’s really threatening the events industry in 2025: not just economics, but toxic uncertainty. Together, they explore how fear—not just cost—is driving cautious decisions, cancelled plans, and communication breakdowns across associations, agencies, and global brands. This is a must-listen for event professionals navigating change and trying to stay creative when confidence is collapsing. In this episode, you will learn: Why attendees, sponsors, and exhibitors are all re-evaluating their commitments The return of hybrid events—and what makes them viable again What brands are afraid of in today’s political climate How global travel policy is slashing event participation Why associations are failing to lead—and what needs to change Creative ways to preserve pricing without losing value About The Guests: Nick Borelli is a seasoned event strategist with over 20 years of experience in digital marketing and live experiences. As the founder of Borelli Strategies and a former executive at Allseated, he’s helped shape event strategy for Fortune 500 brands and global organizations. Known for his work on hybrid meeting platforms and future-of-work solutions, Nick is a passionate thought leader driving innovation at the intersection of events, technology, and human connection. Candace Davis is an award-winning event professional with 15 years of experience in virtual and in-person event production. From securing high-profile sponsorships early in her career to building successful virtual programs for global associations, Candace brings strategic insight and client-first execution to every project. In her current role at vFairs, she supports enterprise clients in delivering standout virtual, hybrid, and in-person events that drive long-term value. If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Host LinkedIn: linkedin.com/in/matthewbyrnecsep Guest LinkedIn: linkedin.com/in/francois-fournier-ctsm-cem-15981120 For additional resources for #eventprofs visit www.productionvaluematters.com For additional resources for #eventprofs visit www.productionvaluematters.comCheck out our 3 most downloaded episodes:Measuring Value in Your Events: Insights from Jodi CollenEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey Hosted on Acast. See acast.com/privacy for more information.

What does your event stage really say about your brand? In this episode of Production Value Matters, host Matthew Byrne dives into one of the most exciting shifts in business events today: the evolution of stage design. What used to be a flat backdrop is now a powerful canvas for storytelling, innovation, and brand identity. Whether you're staging a product launch or a leadership summit, how you design your stage can dramatically affect audience engagement, content value, and brand perception. In this episode, you’ll learn: ● Why Apple, Samsung, Tesla, and Salesforce are leading stage innovation ● The biggest trends in modern event staging from minimalist to 360-degree design ● How immersive LED screens, projection mapping, and holograms are raising the bar ● Real-world examples of sustainable and modular stage setups that drive ROI ● How hybrid and AI-driven staging is transforming audience connection ● What future-focused producers need to know about personalization and digital overlays Matthew brings together real brand examples, production trends, and future-forward thinking to help you reimagine what your stage can—and should—do. If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.Follow Matthew on LinkedInFor additional resources for #eventprofs visit www.productionvaluematters.com For additional resources for #eventprofs visit www.productionvaluematters.comCheck out our 3 most downloaded episodes:Measuring Value in Your Events: Insights from Jodi CollenEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey Hosted on Acast. See acast.com/privacy for more information.

What if your best event ROI isn’t in the lead list, but in a breakfast conversation?Event leaders today face an overwhelming challenge: prove event value, defend the budget, and deliver real business impact, all while expectations rise and resources shrink. If you’re still measuring success by foot traffic or lead scans, this episode will change the way you think.In this episode of Production Value Matters, host Matthew Byrne chats with Francois Fournier, Head of Global Events at DTN, about how to move beyond vanity metrics and truly prove event ROI. With 20+ years in the industry and a portfolio of 75+ trade shows annually, Francois breaks down how DTN uses payback ratios, qualified business conversations, and strategic data collection to tie event spend directly to business outcomes. Whether you’re producing incentives or pushing pipeline, this is an ROI masterclass every event pro needs to hear.In this episode, you’ll learn:Why Qualified Business Conversations beat lead count every timeHow to use a 10:1 Payback Ratio to prove event valueA practical way to visualize event performance using the BCG MatrixHow to evaluate incentive programs through cultural metrics like retention and referralsWhat goes into a post-event report that your CFO will actually readHow to turn your team into a strategic resource, not just logistics supportFrancois Fournier is the Head of Global Events at DTN, a data and technology company supporting industries like energy, agriculture, and weather. With over 20 years of experience in corporate B2B events across financial services, SaaS, and technology, Francois has led global event strategies for major organizations including Fitch Ratings and Assurant. He is a Certified Exhibit Manager (CEM) and Certified Trade Show Marketer (CTSM) at the Gold level, and is known for building measurement-driven programs that drive awareness, convert demand, and prove business value on a global scale.If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.Connect with Francois Fournier on LinkedInConnect with Matthew Byrne on LinkedInFor additional resources for #eventprofs visit www.productionvaluematters.comFor additional resources for #eventprofs visit www.productionvaluematters.comCheck out our 3 most downloaded episodes:Measuring Value in Your Events: Insights from Jodi CollenEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey Hosted on Acast. See acast.com/privacy for more information.

In this episode of Production Value Matters, host Matthew Byrne is joined by Isabelle Camp, Global Head of Events at Cohere, to break down what it really takes to design events that deliver measurable business impact. From strategic planning to post-event automation, Isabelle shares the systems, team alignment strategies, and data practices that transform events into revenue engines. Whether you’re navigating disconnects between sales and marketing or looking to move beyond vanity metrics, this episode offers a playbook for event pros who want real pipeline results in today’s B2B landscape. You’ll also hear why creative experiences still matter, how to avoid cookie-cutter formats, and what metrics actually move the needle when it comes to pipeline influence. What you’ll learn: How to align event strategy with company-wide business goals Ways to bridge the gap between sales and marketing through events How to track pipeline impact using CRM and automation Why clear pre-event objectives lead to stronger post-event reporting How to balance creativity with data-driven decision-making Strategies for scaling what works—and cutting what doesn’t Isabelle Camp brings over a decade of global event marketing experience, from enterprise trade shows to product launches. Now leading the charge at Canada’s top AI company, Cohere, she’s redefining what success looks like in strategic events and how to achieve it at scale. If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Connect with Isabelle on LinkedInConnect with Matthew Byrne on LinkedInFor additional resources for #eventprofs visit www.productionvaluematters.com For additional resources for #eventprofs visit www.productionvaluematters.comCheck out our 3 most downloaded episodes:Measuring Value in Your Events: Insights from Jodi CollenEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey Hosted on Acast. See acast.com/privacy for more information.

For additional resources for #eventprofs visit www.productionvaluematters.comWhat if your event tech worked like a personal concierge? Akshar Patel of eShow joins Matthew to reveal how smarter tools are streamlining planning, slashing stress, and leveling up the attendee experience.What you’ll learn:Strategies for integrating systems and breaking down data silosCommon blind spots in operational planningThe balance between AI innovation and personal touchPost-event technology strategiesAkshar Patel brings more than 20 years of experience spanning event management, hospitality, and strategic planning. Prior to joining eShow, he held key leadership roles at AAHOA, the Obesity Society, and Meeting Advice, where he consistently delivered results through operational excellence and innovation.If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.Host LinkedIn: linkedin.com/in/matthewbyrnecsepGuest LinkedIn: https://www.linkedin.com/in/akshar-patel-360887116Production Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.soPrevious guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC PartnersCheck out our three most downloaded episodes:Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great ClipsEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey of Matey EventsFor additional resources for #eventprofs visit www.productionvaluematters.comCheck out our 3 most downloaded episodes:Measuring Value in Your Events: Insights from Jodi CollenEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey Hosted on Acast. See acast.com/privacy for more information.

For additional resources for #eventprofs visit www.productionvaluematters.comIn this episode of Production Value Matters, host Matthew Byrne tackles a pressing question for marketing and event professionals: in a landscape dominated by AI-generated content, how do businesses break through the noise and build authentic connections with their audiences?You’ll learn:The current state of AI in content creationWhy audiences are becoming numb to AI-generated marketingHow live events create trust and memorable experiencesCase studies of major brands successfully blending AI with in-person experiencesPractical strategies for incorporating live experiences into your marketing planMatthew explores why trade shows, conferences, networking events, and experiential marketing activations are becoming strategic necessities in a world oversaturated with digital noise.If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.Host LinkedIn: linkedin.com/in/matthewbyrnecsepProduction Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.soPrevious guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC PartnersCheck out our three most downloaded episodes:Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great ClipsEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey of Matey EventsFor additional resources for #eventprofs visit www.productionvaluematters.comCheck out our 3 most downloaded episodes:Measuring Value in Your Events: Insights from Jodi CollenEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey Hosted on Acast. See acast.com/privacy for more information.

For additional resources for #eventprofs visit www.productionvaluematters.comMatthew sits down with Nicola Kastner, powerhouse CEO of the exclusive Event Leaders Exchange (ELX), to uncover what’s really shaping event strategy in 2025. From navigating economic turbulence to adapting to global policy shifts, they dive into the biggest challenges—and the smartest strategies—event leaders need to know.What you’ll learn:The impact of rising costs and budget constraints on event strategiesHow policy shifts are creating uncertainty in the events industryMaintaining DEI values in a changing political climateThe economic risks of rising tariffs on event production costsThe importance of embracing hybrid event strategiesNicola Kastner brings over 15 years of experience in event marketing strategy, including her previous role as global vice president of event marketing strategy at SAP. Recognized as a top woman in events by Event Marketer Magazine and inducted into the Canadian Meetings Hall of Fame, Nicola offers valuable insights on navigating the complex challenges facing the industry today.If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.Host LinkedIn: linkedin.com/in/matthewbyrnecsepGuest LinkedIn: linkedin.com/in/nicolakastnerProduction Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.soPrevious guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC PartnersCheck out our three most downloaded episodes:Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great ClipsEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey of Matey EventsFor additional resources for #eventprofs visit www.productionvaluematters.comCheck out our 3 most downloaded episodes:Measuring Value in Your Events: Insights from Jodi CollenEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey Hosted on Acast. See acast.com/privacy for more information.

For additional resources for #eventprofs visit www.productionvaluematters.comFollowing the release of “The Power of Experiences” report, IMEX Group’s CEO Carina Bauer joins Matthew to discuss their key findings. Backed by the latest research, this report unveils a future where events don’t just connect people - they restore trust, ignite belonging, and spark real human connection.What you’ll learn:The current challenges facing the events industry, particularly in measuring and communicating true impactWhy we need to shift from traditional ROI metrics to return on relationships (ROR)Practical steps for creating more inclusive and personalized event experiencesUsing innovative approaches like sentiment analysis to measure attendee experiencesWhy, in a world of AI, events are more important than everCarina Bauer brings over two decades of experience leading IMEX, which hosts some of the world's largest exhibitions for the meetings and events industry. Under her leadership, IMEX has expanded internationally and embraced cutting-edge strategies to evolve with the changing landscape of business events. She was recently recognized with an outstanding contribution to the industry award from the Association of Event Organizers.If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.Host LinkedIn: linkedin.com/in/matthewbyrnecsepGuest LinkedIn: https://www.linkedin.com/in/carina-bauer17/Production Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.soPrevious guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC PartnersCheck out our three most downloaded episodes:Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great ClipsEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey of Matey EventsFor additional resources for #eventprofs visit www.productionvaluematters.comCheck out our 3 most downloaded episodes:Measuring Value in Your Events: Insights from Jodi CollenEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey Hosted on Acast. See acast.com/privacy for more information.