DiscoverProductive Insights Podcast — Actionable Business Growth Ideas — with Ash Roy
Productive Insights Podcast — Actionable Business Growth Ideas  — with Ash Roy
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Productive Insights Podcast — Actionable Business Growth Ideas — with Ash Roy

Author: Ash Roy

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Are you a business owner looking to increase profitability through the growing power of ONLINE & CONTENT MARKETING?



The Productive Insights Podcast — the show notes of which you can access at https://www.ProductiveInsights.com/podcast — brings you brings you top entrepreneurs and shares actionable advice that can help you take your business to the next level. Some of the previously featured guests include: Ryan Deiss, Richard Lindner, Roland Frasier, and Marcus Murphy from Digital Marketer, James Schamko from Superfast Business, Neil Patel, Amy Porterfield, Ryan Levesque, Rand Fishkin from Moz, Jon Morrow the founder of Boost Blog Traffic, Brian Clark and Sonia Simone from Copyblogger, Noah Kagan from Appsumo, Molly Pittman, Ezra Firestone from Smart Marketer, Todd Herman — Author of The Alter Ego Effect, Mike Rhodes — a leading google adwords expert, and lots more!



Subscribe to this podcast to get the latest content designed to help you grow your business profitably using marketing automation, content marketing, mindset techniques and productivity tips.
198 Episodes
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Seth Godin On Marketing — With Ash Roy Seth Godin and I caught up on the Productive Insights YouTube channel to talk about a few things recently. The conversation meandered around business growth strategies. A lot of these strategies are particularly relevant in today's rapidly changing environment. Here are some excerpts from our conversation: The truth is, we live in a noisy world and it's hard for a business owner to be heard in the cacophony of voices out there. We have two choices: Spam people or find our minimum viable audience and go from there. Great companies exist because they have empathy. While Apple has taken a different path lately, Seth explains that from his conversations with Steve Wozniak he knows that Apple started its journey using empathy marketing. Steve Jobs' ability to lead (rather than to manage) was to decide when to say "no". He was able to decide where his grit was going to lie and we can too. "Fine" is a goal. You don't have to be the 'winner' you just have to serve enough people who care. To cater to a small community that resonates with your product is scary, but you need to learn to 'dance with fear' You might say: "But Seth you've been doing this for 20 years ... what if I'm starting today? How do I make a difference? How do I make a mark in the world?" The answer: You start with one person and so delight them that they'll tell their friends. We talked about the conversation between Seth and me, which led to my blog post titled "Just begin" Seth explained how in the first three or four years he wrote, his blog had dozens of people read it not thousands. We talked about a habit focused planning as an alternative approach to goal-focused planning. Goal-obsession by definition robs you of the present moment and keeps you distracted with the future. Seth explained that goals are different from outcomes and risk is different from fear. We talked about how we as business owners can contribute to preserving the environment. A cultural shift away from the Milton Friedman profit-at-all-costs mindset is the key to solving this. And it starts with us. We riffed on how to survive and thrive in a world increasingly driven by machine-learning and the importance of being a creator and facilitator of valuable networks. Here's a thought experiment for you: Imagine there was no internet and there were only 300 people in the village ... in that setting what would you do to make those 300 people want to talk about you. How do you do the really hard thing of being worth talking about? We talked about emotional labor and the fact that it's is work worth doing.   Links Mentioned: www.altmba.com www.GetMeToDone.com www.Productiveinsights.com www.YouTube.com/ProductiveInsights https://productiveinsights.com/the-eisenhower-matrix/ Related Episodes: 175. James Clear On Atomic Habits: An Easy Way To Build Good Habits And Break Bad Ones 107 Sonia Simone On How To Be A Prolific Content Marketer Ash Roy and Seth Godin Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Seth Godin (00:00): It's Seth, how are you, Ash? Hello? Are you there? No? You can't hear me. Can you hear me now? Ash Roy (00:08): I don't have my audio set-up properly. I think I can hear you now. Seth Godin (00:11): Let's see. Two cannibals are eating a clown and one says to the other, does this taste funny to you? Ash Roy (00:20): I've heard that one before. Seth Godin (00:21): I got more. I was late for the countable banquet, so they gave me a cold shoulder. Ash Roy (00:30): So let's get straight into it. So in your book, Seth, This Is Marketing. You said something that really resonated with me. You talk about your approach to marketing and you say this approach is simple, but it isn't easy to embrace it - patience, empathy,
Email Marketing Tagging Strategies with Barry Moore   Email marketing using tagging strategies is an art and a science. In this episode, Barry Moore explains how to use tagging to get notified of exactly when your ideal customer is in her buying window. This means you can make target offers at the right time and improve your conversions.   Links Mentioned: www.theactivemarketer.com Tagging Guide www.GetMeToDone.com www.Productiveinsights.com www.YouTube.com/ProductiveInsights https://productiveinsights.com/the-eisenhower-matrix/ Related Episodes: 177. Active Campaign Email Automation Strategies with Barry Moore from The Active Marketer 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth Ash Roy and Barry Moore Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy (00:00): You can have 270 events, but because it's got the prefix event, you know the category of the tag. That's point one. Point two, by having the prefix, it forces you to think about what you're doing with this person. Are you tagging them for an event or you're tagging them for a topic they're interested in? Are you taking them for a purchase decision they made? What is it? Barry Moore (00:23): Yeah, exactly right. Ash Roy (00:28): Welcome back to the productive insights podcast. This is Ash Roy, the founder of productiveinsights.com and the host of the productive insights podcast. I'm very excited to have Barry Moore back on the podcast and the last episode, which was the first part of this two-part conversation. We talked about how to create an offer and get cash in your bank within seven days, especially for people who find themselves in a very difficult situation in this corona apocalypse environment as you described it. Today, we are going to talk about how to use a tagging strategy to create a system that allows you to make targeted offers and propositions to people depending on how they interact with your emails. So Barry is going to share with us this phenomenal tagging strategy he's got. It's simple, but it's profound. So Barry, welcome to the show and let's have it, man. Barry Moore (01:20): All right, thanks, Ash. So we were talking a little bit about the last one about, and there's a famous quote from Bill Gates. I can't remember it exactly, but it just basically says, you know, automation is just amplification. You know, amplifying, amplifying a good process, it's great. But if you amplify a terrible process, you know, a chaotic process, so you get us more chaos, right? So automation in and of itself is not the answer to anything. You still need the process, right? So we've talked about all that stuff we talked about last time. Basically boils down to the fact that you know, if you're trying to sell something, you get people, products, and process, right? Those are the three things that you need to talk about. If you want to have a sustainable business, that that is scalable, right? So we talked about finding your audience to sell them. Barry Moore (02:02): You know, you can't sell something if you don't have an audience. So we talked about the product and the product that people have to produce and the people have to meet and where the product and the people meet is where you put the process if that makes sense. Right? You have, you're guiding the people to the product. So not everybody that comes to you will be interested in what you have to sell. So we're trying the automation processes, we're trying to separate the wheat from the chaff. So who are the most engaged, most interested people away from the people who aren't necessary? So because those people are going to respond much better to any offer that we put in front of them. Or how do we know what the right time to put an offer in fr...
Product Launch In 7 days with Barry Moore How do you launch a product in 7 days? Let me introduce you to Barry Moore. Barry trained as a combat pilot in the US Marines and then served in US Air Force and Australian Air Force. These days he's either flying commercial aircraft (viruses permitting) or doing his magic as a marketing automation specialist. If there's one thing most combat pilots are good at, it's process and checklists. Turns out, processes are critical when it comes to launching a product quickly and then putting that on autopilot. In this conversation, Barry explains his approach to getting a product launched within 7 days. Some key insights he shared in this conversation: What does automation (autopilot) really mean and why it can be a disaster for you if it's not done right. How to 'find the pivot' The wonders of MoonClerk and why you should consider it for your business (you can get it going in 10 minutes) Why you should consider productizing your knowledge Affiliate marketing options   Links Mentioned: www.activemarketeracademy.com www.GetMeToDone.com www.Productiveinsights.com www.YouTube.com/ProductiveInsights https://productiveinsights.com/the-eisenhower-matrix/ Related Episodes: 177. Active Campaign Email Automation Strategies with Barry Moore from The Active Marketer 192. Business Continuity Planning During A Crisis — A 3-Step Framework Part 1 of 3 193. Business Continuity Planning During A Crisis — A 3-Step Framework Part 2 of 3 194. Business Continuity Planning During A Crisis — A 3-Step Framework Part 3 of 3 Ash Roy and Barry Moore Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy (00:00): So, Barry, you're the man who understands funnels and understands how to create beautiful automated funnels. You've really been trained and process being a combat pilot, so can you talk to us a little bit about how one goes about thinking about creating a simple offer that converts their skills into cold, hard cash in this very difficult environment today? Barry Moore (00:22): Yeah. I've had kind of two lives as a military pilot and that I took a big break, 10 to 12 years out of flying altogether and I worked in technology and e-commerce and if you've been in the internet marketing for any amount of time, you always hear the phrase your business on autopilot, right? And it's always been uttered by someone who's never touched an autopilot ever in their life, right? They wouldn't have the slightest idea of how autopilot works, but how autopilot works. It doesn't just do stuff by magic. It only does the stuff you've programmed it to do. Ash Roy (00:55): Welcome back to the productive insights podcast. This is Ash Roy, the founder of productiveinsights.com and the host of the productive insights podcast and I'm very excited to welcome back Barry Moore, who was previously on episode 177 where Barry and I talked about automation and a little bit about tagging. Now when we spoke before we promised that we would come back and talk about tagging and further detail, which we are going to do in this two-part series, but before we do that, I want to just reintroduce Barry to you. Barry is an ex US Marine who trained as a combat pilot and these days flies commercial planes and when he's not doing that, he's cooking up some insanely useful courses on marketing and automation and you can find out more about them at theactivemarketer.com I've known Barry for a few years, I think very highly of him. Ash Roy (01:44): I've had some really bright people on this podcast and I consider Barry as being one of those when he's not charming others with his boyish good looks and bracing around India in Oderick shows, he is talking to people like me on the productive insights podcast. So welcome back, Barry. Barry Moore (02:04):
How To Create Irresistible Offers with Deadline Funnel Founder Jack Born "Everyone likes to buy but nobody likes to be sold to". Have you heard that phrase before? 'Purchase facilitation' works better than 'selling'. And a large part of facilitating a purchase is having an irresistible offer​.​ ​​ Creating irresistible offers is an art. In this conversation, Jack Born — the founder of Deadline Funnel — and I discuss the elements that make up an irresistible offer — one of which is genuine scarcity. In this conversation, Jack explains how his software Deadline Funnel creates genuine scarcity. We also talk about several other elements that make up a successful offer.   Links Mentioned: www.deadlinefunnel.com www.jackborn.com www.GetMeToDone.com www.Productiveinsights.com www.YouTube.com/ProductiveInsights https://productiveinsights.com/the-eisenhower-matrix/ Book Mentioned: The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less Related Episodes: 186. How To Use The 80 20 Principle For Business Growth By Working Effectively with Perry Marshall 140. Andre Chaperon — Email Marketing Genius And Creator of Auto Responder Madness 176. The Alter Ego Effect With Todd Herman 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth Ash Roy and Jack Born Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy (00:00): You may be the best and write beautifully, but if it's the wrong words or it's addressing the wrong problem, it's not going to work. So I really think copywriting is about really understanding your customer and empathizing with them. Jack Born (00:13): Absolutely. Well said. Ash Roy (00:20): Welcome to the productive insights podcast. This is Ash Roy, the founder of productiveinsights.com and the host of the productive insights podcast. If you're watching this on YouTube, please do subscribe and like this video so that more people can get to it. And if you're listening to it on iTunes, I highly recommend you watch it on YouTube. You can access it@youtube.com forward slash productive insights. I'm very excited to welcome Jack Born a person I've known for some time now who's moved from the US to Australia in the last few months, about a year ago now. Is that right, Jack? Jack Born (00:52): Yeah, it's almost, we're coming up on two years. Yep. Ash Roy (00:55): Oh wow. Okay. Jack is the founder of deadline funnel and I've been following Jack's work for some time now. I really like his work. I like his approach. I feel he's somebody who's authentic and has a very nice approach to business, so welcome to the productive insights podcast, Jack, Jack Born (01:11): It's great to be here. Ash, Ash Roy (01:13): Great to have you, man. I really appreciate the kind of content you have put together and particularly the software that you have that is deadline funnel and it ties in beautifully with what we're going to be talking about today, which is offers, offer creation, and particularly offer creation in this challenging environment we find ourselves in today with the Coronavirus pandemic or the COVID 19 crisis, whatever you want to call it. Jack, let's start by talking a little bit about why good quality offers are important to small business owners and how a good quality offer can help a business, particularly in today's environment where people are finding themselves short on cash flow and there's a lot of uncertainty around. Jack Born (01:59): Yeah, so let's, let's leave the current environment for just a moment. Let's roll back the clock several decades. If you go back to the old school, traditional direct response, the legends, the masters, they would tell you the two big levers that control whether a promotion is going to be...
Subscription Business Strategies With Robbie Baxter   Robbie Baxter (who previously appeared as a guest expert on episode 43 of this podcast) is back to share her latest findings from her ongoing journey as a recurring income/subscription model expert. And Robbie would know! .... She's a Stanford graduate and has consulted with the likes of Netflix, Microsoft, and lots of other 'A players' who are actively shaping the future of the membership economy. In this conversation Robbie and I talk about: What's changed since we last spoke in episode 43 The fact that people are moving from an 'intellectual understanding' of memberships to a more 'emotional acceptance' of the model Apple's move towards subscriptions since Tim Cook took over from Steve Jobs (and their contrasting styles of management) How to approach pricing in memberships and subscription businesses Covid-19 has proved subscription models to be resilient The new opportunities presented to subscription business owners in this new (post coronavirus) world .... and lots more.   Links Mentioned: www.robbiekellmanbaxter.com www.theforevertransaction.com www.GetMeToDone.com www.Productiveinsights.com www.YouTube.com/ProductiveInsights https://productiveinsights.com/the-eisenhower-matrix/ Book Mentioned: The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave Related Episodes: 043. Membership Economy with Robbie Kellman Baxter 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth 173. The 5 Step Process To Optimize Your LinkedIn Profile And Attract Your Ideal Clients With Marcus Murphy From Digital Marketer Ash Roy and Robbie Baxter Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription):   Ash Roy  0:00   What are the biggest challenges you've seen people face around getting their business models switched across to the membership model? And how have they solved them? Robbie Baxter  0:11   Yeah, well, your example is a great one actually ash. You know the first one is just getting over the hurdle of doing it. Ash Roy  0:21   Welcome to the productive insights podcast. This is Ash Roy, the founder of productiveinsights.com and the host of the productive insights podcast. If you're watching this on YouTube, please like this video if you find it useful. Today's guest is the founder of peninsula strategies, LLC, a consulting firm that helps companies excel in the membership economy and as subject matter expert on membership models and subscription pricing. Her first book the membership economy which we discussed in Episode 43. And you can find out more about that at productiveinsights.com/43 is an international bestseller and a widely anticipated second book The Forever Transaction is now available. Her clients have included Microsoft, Netflix, The Wall Street Journal, and over 100 membership economy organizations. Over the course of her career, Robbie has worked in or consulted to clients in more than 20 Industries. If you're watching this on YouTube and you find this useful, please do share this video with somebody who you think might benefit. And if you're listening to it on the podcast, I recommend you head over to our YouTube channel to watch Robbie and I speak in person. You can do that at youtube.com/productiveinsights. So welcome back to the productive insights podcast, Robbie. And let's start by talking about the key changes that have happened in the subscription world since we last spoke, particularly since COVID-19 has struck. Robbie Baxter  1:44   Yeah, well. So since Episode 43, a lot has happened. The biggest thing is, you know, when I wrote a membership economy, I really wrote it as a one-pound business card to say to the world.
Dean Jackson 9-word Email And Referral Marketing Strategies That Work Dean Jackson is one of the brightest marketers I've come across in a long time. In this episode, he explains how he came up with the idea of the landing page, the 9-word email, and his unique approach to referral marketing as a business growth strategy. Our conversation starts off discussing the coronavirus crisis we find ourselves in. We discuss some useful mental approaches to handle this crisis as business owners including (but not limited to): - putting your fixed assets to work - approaching the situation with open-mindedness and a bias towards innovation - the importance of starting with the outcome in mind. Dean then shares his unique mental approach when it comes to requesting referrals. Hint: Sending you a referral serves the referrer as much as it serves you (as the beneficiary) Dean explains the importance of understanding Dunbar's number and how that plays into what he calls 'return on relationship'. He then explains the 3 things that need to happen for a referral to take place We also talk about his 9-word email and how it can be used to reactivate inactive email lists. If you find this episode useful please do share it with someone else who might benefit.   Links Mentioned: www.deanjackson.com www.ilovemarketing.com www.50minutemarketingsprint.com www.gettingreferral.com www.GetMeToDone.com www.Productiveinsights.com www.YouTube.com/ProductiveInsights https://productiveinsights.com/the-eisenhower-matrix/ Related Episodes: 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? 140. Andre Chaperon — Email Marketing Genius And Creator of Auto Responder Madness   Ash Roy and Dean Jackson Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Dean Jackson (00:00): How are we going to get people to come to our restaurant? Forget that. Don't focus on you. Focus on them. Ash Roy (00:06): The customer, exactly. Ask the right question and one of the best questions you can ask is how can I serve my customer more effectively in this situation? When you were saying that, I put my CPA hat on for a moment and what you described is what an accountant would say. Put your fixed assets to work. Ash Roy (00:27): Welcome to the Productive Insights podcast. It's excellent to have you here. My name is Ash Roy. I'm the founder of productive insights.com I hope you're watching this on the YouTube channel, which you can access at productiveinsights.com/YouTube and if you're listening to this on iTunes, then I recommend checking out the YouTube channel later. Today's guest says his favorite thing in the world is discovering new information and he spends most of his time reading, talking to marketing innovators, discovering new things, and figuring out how to apply them in the real world. His next favorite thing is to share what he learns with the rest of the world and he loves to learn from other people. This is somebody who I've been following for years and who I believe to be one of the brightest minds in digital marketing and entrepreneurship in general. And his name is Dean Jackson and I'm delighted to welcome Dean Jackson from, Ilovemarketing.com welcome Dean. Dean Jackson (01:25): Thank you. What a lovely introduction. Ash Roy (01:27): You're welcome, Dean. You've earned it man. And we were introduced by another one of the brightest minds I've come across in digital marketing and that's James Schramko. We met at one of his meetups in Sydney, so very grateful to James. He has been instrumental in helping me launch this podcast and he really has been amazing. So great to have you here. So Dean, we find ourselves on the 18th of March today at the time of this recording in very unprecedented ...
Business Continuity Planning During A Crisis — A 3-Step Framework Part 3 of 3 Carl Taylor, is a serial entrepreneur, running businesses since the age of 15, he's the author of 2 books and an all-round genuine guy. While he's owned multiple businesses in varying industries over the past 18 years, today he's the founder and CEO of Automation Agency, a digital marketing implementation service that helps coaches, consultants, and business owners to maximize their marketing while minimizing their tech and team headaches. He's also the host of The Future of Humanity Podcast, where he discusses what the future may hold with scientists, thought leaders, and business owners. Business Continuity Planning has become critical since the coronavirus pandemic. This 3-part series on how to PROTECT, PIVOT AND PROFIT is a powerful resource to help you get yourself back on track as a business owner. I recommend grabbing a pen and paper and taking notes In the first part, of this 3-part series on business continuity planning for a crisis, Carl Taylor and I talked about how to protect your business from the economic fallout that's resulted from the recent Covid19 pandemic. The key elements of the protect framework were: Minimise risk to your business and your personal investments Maximise the return you're making on your investments Maximise the reward you're delivering to your clients by adding as much value as possible Ensure you have a way to release your stress and stay healthy In the second part, we talked about how to pivot in response to the rapidly changing circumstances since the pandemic turned our world upside down The key elements of the pivot framework were to revisit the way you: Sell to your target market Serve your clients Communicate with your market (what you say) In this third part, Carl and I talk about the final stage of this 3-part process: The profit framework:The key elements of the profit framework are: Protect your personal profits by revisiting your investments, your superannuation etc Consider proposing acquisitions to companies that you could acquire or alternatively propose to be acquired by a company that would greatly value your business assets (the key here is to think from the OTHER person's perspective) Promote your key offers as much as possible while advertising costs are low. (We're seeing a dip of about 30% in our cost per lead right now) Specifically, Carl shared a couple of excellent frameworks in this conversation: The webinar to call framework Quick cash campaign I hope you found this video (and the other two videos in this series) as useful as I did. If you find this video useful, I'd be grateful if you could please leave a comment below this YouTube video. It would help the video climb the rankings and would get out to more people that need it. Links Mentioned: www.carltaylor.com.au Facebook Group www.givingpledge.org www.automationagency.com www.GetMeToDone.com www.Productiveinsights.com www.YouTube.com/ProductiveInsights https://productiveinsights.com/the-eisenhower-matrix/ Related Episodes: 192. Business Continuity Planning During A Crisis — A 3-Step Framework Part 1 of 3 193. Business Continuity Planning During A Crisis — A 3-Step Framework Part 2 of 3 Ash Roy and Carl Taylor Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Carl Taylor (00:00): And then because you know we're in this uncharted territory, all this stuff's changing and we're not, you know, we're like, Oh, we've never been in this scenario before. This time it's different. You know when you go back and look through history pretty well every time someone has said this time is different. Yeah, 99.5% of the time it hasn't ended up being very different. Ash Roy (00:22):
Business Continuity Planning During A Crisis — A 3-Step Framework Part 2 of 3   Carl Taylor, is a serial entrepreneur, running businesses since the age of 15, he's the author of 2 books and an all-round genuine guy. While he's owned multiple businesses in varying industries over the past 18 years, today he's the founder and CEO of Automation Agency, a digital marketing implementation service that helps coaches, consultants, and business owners to maximize their marketing while minimizing their tech and team headaches. He's also the host of The Future of Humanity Podcast, where he discusses what the future may hold with scientists, thought leaders, and business owners. In the first part of this 3-part series on business continuity planning for a crisis, Carl Taylor and I talked about how to protect your business from the economic fallout that's resulted from the recent Covid19 pandemic. In this second part, we talk about how to adapt to the rapidly changing circumstances by pivoting your business in three main areas. We talk about examing how you: Sell to your target market Serve your clients What you say If you find this video useful, I'd be grateful if you could please leave a comment below this YouTube video. It would help the video climb the rankings and would get out to more people that need it. Links Mentioned: www.carltaylor.com.au Facebook Group www.givingpledge.org www.automationagency.com www.GetMeToDone.com www.Productiveinsights.com www.YouTube.com/ProductiveInsights https://productiveinsights.com/the-eisenhower-matrix/ Related Episodes: 055. Ezra Firestone on How To Use Ecommerce To Take Your Business From Six Figures To Seven 140. Andre Chaperon — Email Marketing Genius And Creator of Auto Responder Madness 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth Ash Roy and Carl Taylor Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy (00:00): But the interesting thing we realized as we were talking is the market is also receptive to this because they still need the service and they can't physically get it, so they are willing to change as well. So I just want to point out that at this time it's a great opportunity to pivot the way you served because it's not just your business that has been impacted. It is your customers that have also been impacted and they are receptive to this because there aren't any other options, so recognize that, but create something really Epic and awesome for them. Carl Taylor (00:29): Absolutely. I love that you brought that up. No, I think that's a brilliant point to make. Ash Roy (00:37): Welcome back to the productive insights podcast. This is Ash Roy, the founder of productiveinsights.com and the host of the productive insights podcast. If you are watching this on our YouTube channel, I'm really glad to have you here. If you're listening to this on iTunes, then please check out our YouTube channel at youtube.com/productiveinsights. This was recorded on video. This is episode 193 and it's part two of my three-part conversation with Carl Taylor about business continuity planning in the coronavirus pandemic or the COVID19 pandemic. So in the last episode, Carl and I talked about the first part of his three-part approach to dealing with a crisis like this, and that was all about protect. We talked about how you can protect your business and how you can take the role of a leader in your industry. You can focus on being the rising tide as it were and take others up with you. Ash Roy (01:33): We talked about the four ways to protect your business and that was risk, return, reward and release. If you want to know more about those, checkout productiveinsights.com/192 in this second part,
Business Continuity Planning During A Crisis — A 3-Step Framework Part 1 of 3   Carl Taylor, is a serial entrepreneur, running businesses since the age of 15, he's the author of 2 books and an all-round genuine guy. While he's owned multiple businesses in varying industries over the past 18 years, today he's the founder and CEO of Automation Agency, a digital marketing implementation service that helps coaches, consultants, and business owners to maximize their marketing while minimizing their tech and team headaches. He's also the host of The Future of Humanity Podcast, where he discusses what the future may hold with scientists, thought leaders, and business owners. Links Mentioned: www.carltaylor.com.au Facebook Group www.givingpledge.org www.automationagency.com www.GetMeToDone.com www.Productiveinsights.com www.YouTube.com/ProductiveInsights https://productiveinsights.com/the-eisenhower-matrix/ Related Episodes: 001. Neil Patel (Kissmetrics Founder) On How To Make Better Decisions Around Client Selection, Branding and Investing 176. The Alter Ego Effect With Todd Herman 165. How To Build A Self-Sustaining Business Using Marketing Automation — With Carl Taylor Ash Roy and Carl Taylor Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy (00:00): Today we are going to be talking about business continuity planning and the reason I've invited you back on the podcast is yesterday I attended a webinar which I thought was excellent and this webinar is called protect, pivot and profit. I really liked the framework that you presented to us and I felt that my audience would really benefit from this in our current circumstances, which are very uncertain given the whole Coronavirus or COVID19 debacle and the world is just reeling and people are trying to find their feet. Something I liked about what you shared yesterday was the silver lining. Carl Taylor (00:41): It's a really great way to kind of consider things. Ash Roy (00:43): It's an ironic acronym, isn't it? PEST. Ash Roy (00:51): Welcome back to the productive insights podcast. This is Ash Roy, the founder of productiveinsights.com and the host of the productive insights podcast. Today's guest is Carl Taylor and since 2010 he's been teaching the world how to stop dreaming and start achieving and this person achieves. Carl's a serial entrepreneur and he's been running businesses since the age of 15. He's the author of two books and the founder of the automation agency of which I am a member and subscriber and I've found it to be an excellent service. The automation agency is a digital marketing implementation service that helps coaches, consultants, and business owners to maximize their marketing while minimizing their tech and team headaches. He's also the host of the future of humanity podcast where he discusses what the future may hold with scientists, thought leaders, and business owners. So I'm delighted to have Carl Taylor back in the podcast. Ash Roy (01:46): He was previously on episode 165 and we now have him here again on episode 192 so welcome back Carl. Carl Taylor (01:54): It's a pleasure to be here. Good to see you again. Ash Roy (01:57): Awesome to have you, man. So Carl, today we are going to be talking about business continuity planning. And the reason I've invited you back on the podcast is yesterday I attended a webinar which I thought was excellent and a lot of what you do is excellent and this webinar is called protect, pivot and profit. And we'll come back to the prophet word in a minute. I really liked the framework that you presented to us and I felt that my audience would really benefit from this in our current circumstances, which are very uncertain given the whole Coronavirus or COVID19 debacle and the world is just reeling....
Productivity In 2020 — Part 5 — Mindfulness   What does mindfulness have to do with productivity? On the face of it, they seem like opposing concepts, don't they? Mindfulness (for most of us) is associated with pensive reflection and not a whole lot of action.Productivity, on the other hand, smacks of frenetic activity and output.Turns out, the two are critical to each other if you want to use your time effectively.A mindfulness practice helps to cultivate a proactive mindset which means you make better (quadrant 2) decisions as we saw in the first part of this 5 part series.When you're proactive, you're more likely to focus on the 1% of your efforts that yield 51% of your results. If this sounds like complete gobbledygook to you, then check out the third video in this 5 part series. You can access it on the YouTube channel.And if you're mindful when you do your Pomodoro sprints — which is exactly what we do within the Productive Insights membership program — when we rate ourselves after each sprint in terms of our focus levels for that sprint, you get EPIC results!So here's the fifth and final video in this Productivity 2020 series. If you find the video useful, please do leave a comment below and share it with someone who might benefit. Links Mentioned: www.GetMeToDone.com www.Productiveinsights.com www.YouTube.com/ProductiveInsights https://productiveinsights.com/the-eisenhower-matrix/ Related Episodes: 187. Productivity In 2020 — Part 1 How To Grow Your Business Effectively And Fast 188. Productivity In 2020 — Part 2 Systems 189. Productivity In 2020 — Part 3 — How To Use The 80/20 Rule To Grow Your Business 190. Productivity In 2020 — Part 4 — Pomodoro Technique Ash Roy Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy (00:01): Did you know that Novak Djokovic currently ranked number one in the world in tennis at the time of this recording used mindfulness to get him to world number one and to stay there more on that later in this video, But for now, I want to talk about how you can use mindfulness to take your business to the next level and grow profitably, provided you use it consistently and you combine it with the previous four techniques taught in this five-part series in productivity in 2020. By the end of this video, you'll learn how to use mindfulness to focus on the things that really matter in your business while still maintaining a healthy and comfortable lifestyle. Companies such as Google, Intel, and Goldman Sachs have embraced mindfulness wholeheartedly and are getting awesome benefits from it. Mindfulness has revolutionized Google. Every year. Google employees take a course called search inside yourself, and the waiting period for this course is six months long. Ash Roy (01:04): Inspired by Google, Intel introduced the awake at Intel program and it's delivering great results to Intel and their employees. Even Goldman Sachs has embraced mindfulness. Fancy that, huh? And investment bank embracing mindfulness. Sally Boyle, the head of human capital at Goldman Sachs said in years to come, we'll be talking about mindfulness as we talk about exercise now. So there's no question that mindfulness delivers awesome benefits and they're there for the taking for you right now. So I hope you can embrace these techniques mentioned in this five-part series, including this one on mindfulness and achieve awesome results in your business while still living a wonderful lifestyle. Now, like all the other techniques discussed in this five-part productivity in the 2020 series, mindfulness is simple but not easy, particularly when it comes to using it consistently. The thing is it's easy to do, but it's also easy not to do so. Ash Roy (02:06): It's important that you develop a consistent practice and you do it a little at a time.
Productivity In 2020 — Part 4 — Pomodoro Technique Links Mentioned: www.GetMeToDone.com www.Productiveinsights.com www.YouTube.com/ProductiveInsights https://productiveinsights.com/the-eisenhower-matrix/ Related Episodes: 186. How To Use The 80 20 Principle For Business Growth By Working Effectively with Perry Marshall 187. Productivity In 2020 — Part 1 How To Grow Your Business Effectively And Fast 188. Productivity In 2020 — Part 2 Systems 189. Productivity In 2020 — Part 3 — How To Use The 80/20 Rule To Grow Your Business Ash Roy Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy:                              00:00 Have you ever felt so overwhelmed with tasks or projects that you've wanted to tear your hair out? I have and I did. In this episode, I'm going to talk about the Pomodoro technique and how you can use the Pomodoro technique to vanquish overwhelm once and for all. Welcome to part four of this productivity 2020 series. Be sure to watch all the way through to the end of this episode because I'm going to put a slightly different spin on the Pomodoro Technique, which is going to help you to grow your business profitably and fast. And that little tweak is this little secret that helps you to evaluate each Pomodoro that enables you to get the most out of each successive Pomodoro. So stay tuned. At the time of this recording in January 2020, we are actually using this specific technique within our membership program and it's getting spectacular results for our members. Ash Roy:                              01:01 You can find out more about the membership program by heading over to GetMeToDone.com. Now, if you're listening to the podcast version of this episode, then be sure to check out the video version on our YouTube channel, which you can access at youtube.com/ProductiveInsights. Okay, so back to the Pomodoro technique. You're probably wondering what the heck is a Pomodoro? I'll explain the technique to you, but before I do, I just want to do a quick recap on the first three episodes in this productivity 2020 series. In part one of this series, they looked at the Eisenhower matrix and saw that the important activities aren't always those that appear urgent in your workflow. However, these important but not urgent activities contribute to your business growth in a massive way if executed consistently and before they become urgent and important. Ignore these quadrant two activities for long enough and you'll find yourself in a crisis situation where things that are urgent and important and they are going to be a huge drag on your resources. Ash Roy:                              02:07 So if you haven't already watched it, I highly recommend you go back and check out part one of this productivity 2020 series, which you can see right here and I'll link to it below this video in the notes. Then in part two, we talked about systems and why'd they classify as a classic quadrant two activity, something that's important but not necessarily urgent. But the thing about systems is once you've built them, they keep on giving and they are one of the most leveraged ways for you to use your time and grow your business through delegation and through your team. In that same episode, I explained how to get started but systems and I showed you a simple way to create a standard operating procedure using something like ScreenFlow or Camtasia and you can check that video out right here. I'll also link to that one in the show notes. Ash Roy:                              02:59 Now in part three, we talked about the 80 20 rule and we saw that 20% of your efforts deliver 80% of your results. And if you take that a couple of levels further, approximately 1% of your effort delivers approximately 51% of your results.
Productivity In 2020 — Part 3 — How To Use The 80/20 Rule To Grow Your Business   Links Mentioned: www.GetMeToDone.com www.Productiveinsights.com www.YouTube.com/ProductiveInsights https://productiveinsights.com/the-eisenhower-matrix/ Related Episodes: 175. James Clear On Atomic Habits : An Easy Way To Build Good Habits And Break Bad Ones 187. Productivity In 2020 — Part 1 How To Grow Your Business Effectively And Fast 188. Productivity In 2020 — Part 2 Systems Ash Roy Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy: 00:01                     Welcome to the third episode in the productivity 2020 series. By the end of this episode, you will learn how to use the 80 20 rule, also known as a Pareto efficiency theory to help you to grow your business profitably and fast. I'll show you one simple way to use the 80 20 rule using just a pen and a paper and that's coming up very shortly. But before we dive into this episode, let's do a quick recap on the first two episodes in this series. In part one we talked about the Eisenhower decision matrix and why it's important to focus on quadrant two activities, the important but not necessarily urgent tasks that appear in your workflow. Why is it important to focus on these quadrant two tasks? Because focusing on these tasks while they're still in quadrant two means that you get to handle them before they get to a crisis situation. Ash Roy: 00:56                     Also known as a quadrant one situation where they are important and urgent. You see quadrant one situations tend to be a huge drain on your resources, so it's best to deal with them while they're still in quadrant two before they are a crisis. Then in part two of the series, which you can check out here, we talked about systems and why they are a classic quadrant two activity. You know, episode 175 I spoke to James clear the author of the book atomic habits and in that conversation, James explained that he felt that habits are the compound interest of personal productivity. Well, I believe systems are the compound interest of business productivity and of helping you to grow your business fast and profitably. I explained that systems are a sequence of processes that may or may not include people and these processes when executed consistently in a particular sequence, produce a predictable outcome every time. Ash Roy: 01:59                     Creating systems allows you to leverage your time and your resources most effectively and helps you to achieve your goal of building a business that's profitable, scalable, and that can work independently of you. How does it do this? It helps you to outsource certain tasks within your business at a lower cost and helps you leverage your time and your resources better while still achieving the same profitable outcomes. Most importantly, by dealing with situations while they're still in a quarter in two scenarios where they're not yet urgent, you minimize the likelihood of a crisis, which is an urgent and important scenario and typically a quarter and one situation is a huge drain on your resources. We talked about how to create standard operating procedures using tools like ScreenFlow or Camtasia, which is a great way to start building systems in your business. Once again, you can check out that second video where I explained all this right here. Ash Roy: 03:00                     Now that brings us to this third part of this productivity 2020 series, which is all about the 80 20 rule and why you should consider using it in your business. So what's the 80 20 rule? Well, in the 19 hundreds Vilfredo Pareto, an Italian economist, discovered that 80% of the peas in his garden came from 20% of the pods. He then started to see this phenomenon in other areas and found that this seems to hold true in mos...
Productivity In 2020 — Part 2 Systems     Links: Screenflow app.Asana.com Camtasia www.GetMeToDone.com www.Productiveinsights.com www.YouTube.com/ProductiveInsights https://productiveinsights.com/the-eisenhower-matrix/ Related Episodes: 076. Ari Meisel On How To Be More Productive With The ‘Less Doing’ Approach 030. How to Use Frameworks to Take Your Business to the Next Level – with Taki Moore 175. James Clear On Atomic Habits : An Easy Way To Build Good Habits And Break Bad Ones 187. Productivity In 2020 — Part 1 How To Grow Your Business Effectively And Fast Ash Roy Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy: 00:00                     Productivity, 2020. Part II. Systems. Ash Roy: 00:12                     By the end of this video, you'll learn how to create systems that help you to automate, outsource, and delegate repetitive tasks in your business so you can spend more time doing the things you love, including growing your business profitably and fast. Be sure to watch this video all the way through to the end so you can learn how to say goodbye to dragging yourself through the daily grind, working in your business, into the early hours of the morning and free yourself up so you can spend more time working on your business and enjoying the benefits of your efforts. I've used this exact system to help several of my clients grow their businesses profitably and fast. I'm looking forward to helping you do exactly the same thing. Be sure to subscribe to this video to make sure you don't miss out on any future episodes just like this and do leave a comment below letting me know what your biggest challenges when it comes to growing your business profitably right now. Ash Roy: 01:15                     To get results from this video, all you need to do is take action. Are you ready? Let's begin. Now in the first video in this series on productivity 2020 which you can check out here. We talked about the Eisenhower matrix and it's four quadrants specifically we focused on quadrant two and explain why it's really important to focus on activities that are important but not necessarily urgent. Why? Because these activities tend to be strategically very critical in your business and if you ignore them for long enough, you'll end up in a quadrant one situation which is typically a crisis. Now, systems are a classic example of this quadrant 2 type activity. See, if you build good quality systems, you're likely to create processes in your business that enable you to delegate repetitive tasks to your team. You're able to onboard new team members more efficiently and you're able to create a better working environment, thereby creating a business that supports itself and minimizes the chances of your business falling apart because of lack of cash flow, lack of profitability or frustrated employees or team members walking away and your business. Ash Roy: 02:35                     Because there is no clear direction on what they need to help you grow your business and for them to contribute effectively to your business. So that's why we're going to be talking about systems today. And the second part in this video series, and we're going to talk about how you can use systems to empower your team to function effectively and efficiently and enjoy their work, which I believe is critical to building a powerful business with a strong culture. Ignore the process of building systems for long enough and you'll end up in a crisis situation where you might have frustrated employees leaving your business or you might have a business that is suffering from poor profitability and poor cashflow. So what's the system? I define a system as a combination of people and or processes that enable you to reach a certain outcome predictably when those ...
Productivity In 2020 — How To Grow Your Business Effectively And Fast — Part 1     Links: www.GetMeToDone.com www.Productiveinsights.com www.YouTube.com/ProductiveInsights https://productiveinsights.com/the-eisenhower-matrix/ Related Episodes: 142. Harvard Asst. Professor of Psychiatry — Dr. Srini Pillay — On The Power Of The Unfocused Mind and Productivity – Part 1 of 2 143. Harvard Asst. Professor of Psychiatry — Dr. Srini Pillay — On The Power Of The Unfocused Mind and Productivity – Part 2 of 2
How To Use The 80 20 Principle For Business Growth By Working Effectively with Perry Marshall     Links Mentioned: www.perrymarshall.com www.sell8020.com www.GetMeToDone.com www.Productiveinsights.com www.YouTube.com/ProductiveInsights www.CallAshRoy.com www.PremiumProductivity.com Books Mentioned: 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More Related Episode: 142. Harvard Asst. Professor of Psychiatry — Dr. Srini Pillay — On The Power Of The Unfocused Mind and Productivity – Part 1 of 2 143. Harvard Asst. Professor of Psychiatry — Dr. Srini Pillay — On The Power Of The Unfocused Mind and Productivity – Part 2 of 2 145. Amy Porterfield Video Strategies Ash Roy and Perry Marshall Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Perry: 00:00:00 Yeah. And the wealth distribution was always 80 20 and it doesn't matter if they're Marxists or socialists or capitalists or whatever. It's a law of nature, right? So as a business owner, you're either fighting it or you're harnessing it. And the difference between fighting and harnessing is 16 to one because if you do the math if 20% of the people have 80% of the money and 80% of the people have 20% of the money, that means whether you're the in-group or the outgroup is 16 to one. Yep. Ash: 00:00:35 So here's my question, Perry. How do you know who that 1% is or what that 1% is of your activities that deliver 51% of your results or which is that 1% of your clientele that delivers 51% of your revenue? Ash: 00:01:00 Hello, and welcome back to the productive insights podcast. My name is Ash Roy. I'm the host of the productive insights podcast and the founder of productiveinsights.com and more recently the founder of getmetodone.com which is where you can find out more about the productive insights membership program that helps you to grow your business profitably and fast. Speaking of growing your business profitably and fast, today's guest is one of the most expensive business strategists in the world. He's been endorsed by Forbes and Inc magazine. He's guided clients like FanDuel and Infusionsoft from startup to hundreds of millions of dollars. He founded the $10 million evolution 2.0 prize with judges from Harvard, Oxford, and MIT, launched at the royal society in London. It's the world's largest research science award. NASA's jet propulsion labs use his 80 20 curves as a productivity tool. He's reinvented the brighter principle and that has been published at the Harvard business review magazine. His Google book laid the foundations of the $100 billion pay-per-click industry. The ultimate guide to Google ads is the world's best selling book on internet advertising. Marketing Maverick Dan Kennedy said if you don't know who Perry Marshall is, unforgivable Perry's an honest man in a field rife with charlatans. Perry's consulted in over 300 industries. He has a degree in electrical engineering, which I believe is one of the hardest degrees to do and lives in Chicago. I'm delighted to welcome Perry Marshall from Perrymarshall.com, welcome Perry. Perry: 00:02:42 It's great to be here. Thank you for having me. It's really an honor and yeah, we're going to talk about a bunch of stuff today including 80 20 which I think probably everybody's heard it bandied about, but most people don't really understand it in-depth, so this is going to be really great. Ash: 00:02:59 Yup. Perry has written this excellent book called 80 20 sales and marketing, which I highly recommend you get. You can either buy it in Kindle or in hard copy and it's got some really valuable content in there, some of which we'll be touching on in this conversation. So I recommend you listen up and a big shout out to my friend Jack borne,
Content Strategy With Russ Henneberry   Links Mentioned: www.modernpublisher.com www.GetMeToDone.com www.Productiveinsights.com www.YouTube.com/ProductiveInsights www.CallAshRoy.com www.PremiumProductivity.com Books Mentioned: The Automatic Customer: Creating a Subscription Business in Any Industry Related Episode: 038. Rand Fishkin – How To Create Great SEO-Friendly Content Plus Key Trends In Search 039. Podcasting for Entrepreneurs with John Lee Dumas 001. Neil Patel (Kissmetrics Founder) On How To Make Better Decisions Around Client Selection, Branding and Investing 003. Jon Morrow (Copyblogger) On How To Use Blogging To Build A Highly Successful Business Online 116. Brian Clark — Co-Founder of Copyblogger — On How To Create Content That Converts, Empathy Maps, How To Use Content To Build An Eight Figure Business and Lots More! 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? 171. Email Marketing Success Strategies Revealed with Co-Founder of Digital Marketer Richard Lindner 160. GDPR Made Easy: How To Meet Your Legal Obligations As They Relate To The General Data Protection Regulations Which Takes Effect On 25th May 2018 177. Active Campaign Email Automation Strategies with Barry Moore from The Active Marketer 140. Andre Chaperon — Email Marketing Genius And Creator of Auto Responder Madness 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth 150. [Case Study part 2] How A Lawyer Uses Podcasting To Get 10 New Leads And 2 New Clients Each Week 080. [Case Study] From $0K – $10K In Six Weeks Without Spending A Cent On Traditional Advertising 073. Darren Rowse — Problogger Founder — Shares His Secrets Around Prolific Content Creation, Podcasting, & Facebook Live (Part 1 of 2) 074. Darren Rowse (Problogger) Shares His Blogging Success Secrets (Part 2 of 2) 014. Facebook Advertising With Keith Kranc and Ralph Burns (Part 1) 021. Facebook Advertising with Keith Kranc and Ralph Burns (Part 2) Ash Roy and Russ Henneberry Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Russ Henneberry: 00:00 Well, let's say I'm in retail and I'm a small retailer in a small town and I read a customer story about somebody using your software and having success. That is the kind of stuff that tips me towards your solution over your competitor. And those are the kinds of pieces of content marketing that can be produced deeper in the funnel and are worth a thousand blog posts or a thousand podcast episodes to a business whose goal is sales today. Ash Roy: 00:35 Hello and welcome to the productive insights podcast. I'm Ash Roy. I'm the host of the productive insights podcast and the founder of productiveinsights.com I recently had the pleasure of meeting Russ Henneberry at digital-marketers-down-under where he moderated a panel, which I was featured on. The panel talked about content marketing, and until recently Russ worked for digitalmarketer.com as a content marketing expert. I've done his content marketing mastery course on the digital marketer portal and I've got a lot of value from it. So when I was introduced to Russ, I had to ask him to come and be a guest on the productive insights podcasts because I think he's got a ton of value to share. So I'm delighted to welcome Russ Henneberry from modernpublisher.com. Welcome, Russ. Russ Henneberry: 01:25 Hey, how are you doing Ash? Good to see you, man. Ash Roy: 01:27 Good to see you too, man. It was fantastic meeting you at digital-marketers-down-under and I particularly liked your incredible Aussie accent. So can you just, can you just do this? Just give us a bit of a feel of that "Good day,
The Billion Dollar Mistake With Hiten Shah   Links Mentioned: The Billion Dollar Mistake Hiten Shah - @hnshah www.usefyi.com www.producthabits.com www.GetMeToDone.com www.Productiveinsights.com www.YouTube.com/ProductiveInsights www.CallAshRoy.com www.PremiumProductivity.com Related Episodes: 044. Hiten Shah — Cofounder of Kissmetrics — How To Assess If The Software As A Service (SAAS) Business Model Is Right For You 145. Amy Porterfield and I Reveal (And Confront) Our Deepest Fears Around Creating Video Content And Share Actionable Tips Around Mindset 159. Rand Fishkin Discusses His New Book Lost & Founder And Reveals The Truth About Startup Culture in Silicon Valley. (Why Venture Capital Or External Funding Isn’t Always The Right Answer) 001. Neil Patel (Kissmetrics Founder) On How To Make Better Decisions Around Client Selection, Branding and Investing Ash Roy and Hiten Shah Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Hiten Shah: 00:00 When we learned that people's problems is about finding documents right away. We researched what was out there and we learned that everyone built a search box. Yeah. Most of the products in the market were a search box like, Oh, how fast can we build a search box? We actually built a search box that searched G suite, Dropbox, Onedrive and I think box in realtime. After you typed in a keyword. Once you've authenticated those services and we built that in five days, we shipped it. We just put a lot of constraints on it because most people would assume we need to find all their documents. No, we just need to find enough of them. Ash Roy: 00:45 Welcome back to the productive insights podcast. Today's episode is brought to you by the productive insights membership program, which helps you to grow your business profitably and fast using online and offline strategies that actually work. Head over to getmetodone.com to find out more about how to get started today. Today's guest is Hiten Shah and he's co-founded CrazyEgg, Kissmetrics and QuickSprout and he is no stranger to business growth. In fact, he's an expert in growth hacking. He also specializes in software as a service which we spoke about in episode 44 when we had him on as a guest back then on this productive insights podcast. Today we are here to talk about a very important article that he wrote called my billion dollar mistake, which I was very moved by personally. I'm really looking forward to digging a bit deeper into some of the nuances of that article. He then shared the article in his blog called producthabits.com which actually sounds a little bit similar to productiveinsights.com so I feel pretty chuffed about that. So Hiten would you like to, just to kick off and tell us a little bit about this billion dollar mistake you made and give us a bit of context around the article for those who may not have read it. Hiten Shah: 01:56 Yeah, I mean I really believe in reviewing the things that happened in your life. Yeah. And being honest about them. So an objective, truthful, factual take on what happened, including anything that you did or didn't do to contribute to the situation and really focusing in on that. So one of my company's Kissmetrics where we had raised a whole bunch of venture capital, I made my billion dollar mistake. Basically it was an analytics company. In the early days, we were really, as we add our third product attempt, we really figured out something about the market that was really impactful in terms of analytics because it's a, it was, we were in the web analytics market and we were dealing with people using Google analytics for free. Yeah. And getting a lot of value from it. So we really needed to figure out what was wrong with the existing product, if anything, then what could we do about it?
Amazon Strategy   Links Mentioned: www.rainmakerpartner.io www.amazing.com www.smartmarketer.com www.advertisingboost.com www.collective.com.au www.GetMeToDone.com www.Productiveinsights.com www.YouTube.com/ProductiveInsights www.CallAshRoy.com www.PremiumProductivity.com Related Episode: 055. Ezra Firestone on How To Use Ecommerce To Take Your Business From Six Figures To Seven Ash Roy and Greg Cassar Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Greg Cassar: 00:00 Amazon doesn't allow you to track conversions like when you got a sale from an outside traffic source so it is a little bit harder and they don't allow you to do remarketing except for if you're a big seller and you're using their tools. So Amazon, the only way we do that is like we drive traffic from the videos out on social media about key products. We do like Facebook video view ads and we send them in but we can't really track and measure. We can just see that if we turn that off, their sales go down and the social buzz goes down and that kind of stuff. Ash Roy: 00:35 Welcome back. This is Ash Roy. I'm the founder of productiveinsights.com and the host of the productive insights podcast. And I'm delighted to have Greg Cassar back on the podcast from Rainmakerpartner.io. Now, Greg recently was on the podcast and he talked about some high level strategies around building a successful online business and we talked through the various kinds of business models, starting with a local business where you're trading your time for money and then a more services based business where it's a little bit higher end. Then we talked about having an information product business, which was a bit further up the line way. You're not trading time for money as much and it's a bit more leveraged. And then we talk about Amazon and SAS being at the top of that succession where you build something that is more of an asset and something that tends to generate income more on automatic. Ash Roy: 01:29 In this episode, Greg and I are gonna dig a bit deeper into the tactical aspects of building an Amazon based eCommerce business that will enable you to create a lifestyle that Greg currently enjoys, which means that he is free by 9:00 AM every morning from all his commitments that generate his income. And he is pretty much free to do whatever he wants to do with his time after that. So I'm sure all of us would like to establish that lifestyle. Uh, it isn't something that's gonna happen overnight. I'm not gonna lie to you. This is not one of these get rich quick schemes. It takes a long time to do it. It took Greg about 15 years and I suspect it would take most of us around that long. That said, Greg has worked with some of the smartest people online, including people like Ryan Deiss, Ezra Firestone, and many others, several of whom have been guests on this podcast. And so I'm delighted to have Greg back on once again from Rainmakerpartner.io. Welcome back, Greg. Greg Cassar: 02:34 Hey, thank you. Actually, it was a great introduction. I hope I can live up to it. Ash Roy: 02:39 Well, thank you so much for being on the show, Greg. I've known you for about five years and it's really been a pleasure every time we've met. Um, and so thank you for coming back on. So Greg, let's talk a bit about how you have used online strategies and really leveraged your journey of 15 years to culminate in your epic success of $1 million in revenue in the last 12 months. Can you talk to us about that journey and can you also bake in where you see yourself in two years time? Greg Cassar: 03:12 Yeah. Gotcha. So I guess it didn't, if you look at it like for example, the last that business you're talking about is, um, I've got some amazing partners in the physical products space.
Types Of Business Models: Which Of These 5 Types Is Best For You With Greg Cassar Links Mentioned: www.rainmakerpartner.io www.advertisingboost.com www.collective.com.au The Billion Dollar Mistake www.GetMeToDone.com www.Productiveinsights.com www.YouTube.com/ProductiveInsights www.CallAshRoy.com www.PremiumProductivity.com Related Episodes: 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth 055. Ezra Firestone on How To Use Ecommerce To Take Your Business From Six Figures To Seven 122. Shark Tank Judge — John McGrath — On How To Cultivate A Success Mindset And Build An Enduring Brand 001. Neil Patel (Kissmetrics Founder) On How To Make Better Decisions Around Client Selection, Branding and Investing 044. Hiten Shah — Cofounder of Kissmetrics — How To Assess If The Software As A Service (SAAS) Business Model Is Right For You 176. The Alter Ego Effect With Todd Herman Ash Roy and Greg Cassar Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Greg: 00:00 I'm kind of lucky now that I've achieved a higher level of freedom in my life at 44 then most people will ever really achieve in their lifetime. But when you talk about luck, I think luck can also be labor under correct knowledge. You can do things to engineer luck if that makes sense. Ash: 00:25 Welcome everyone. Welcome to the productive insights podcast. This is Ash Roy, your host and today's guest is Greg Cassar. Greg Cassar started selling online in 2003 after he left his fulltime role in 2009 which was in it in the corporate world. He left to run his own digital marketing agency, which specialized in traffic and conversion. Greg has invested over $250,000 in his education, has worked with 300 businesses and driven over 2 million leads. He's responsible for over $500 million in online sales and has worked with some online marketing greats who have previously been on this podcast, including Ryan Deiss. In episode 170 and Ezra Firestone and episode 55. Greg is a master at performing split tests and has recently been doing a lot of work in the ecommerce space. So Greg has some great knowledge to share with us in terms of the various business models out there and what really lends itself to creating a life of freedom. So I'm delighted to welcome Greg Cassar from collective.com.au Welcome Greg. Greg: 01:41 Hey Ash. Thank you very much for having me. It's a real pleasure. I've uh, we've known each other for many years. I've always found you to be a stand up guy. And I was talking to another guy today, guy, so home and he said, Ash, he always comes from just such a place of giving. So I think that's a, a true compliment that, you know, people talk about you like that. So it's awesome what you're doing with the group here. Ash: 02:01 That's very kind, Greg, thank you very much. And I was going to say that I've known you for about five years and I can honestly say it's always been a pleasure. You're a very down to earth person and very approachable and very honest. So thank you. Greg: 02:15 You are welcome. Ash: 02:17 So Greg, what are we going to talk about today is the different business models, particularly in the context of what we've seen happening of late, which is a little bit of a tectonic shift if you like. Amazon seems to have come to the fore and as Mike Rhodes said to me once, he talked about the four horsemen of the apocalypse and that was Amazon, Apple, Google and Facebook and we now are seeing some sort of a, maybe not resurgence but a progression of Amazon. There's a bit of a groundswell happening around that. And Greg, you were saying to me just before we started recording that by 9:00 AM in the mornings you are pretty much free of all your commitments th...
How To Create Great Marketing Offers Using Eugene Schwartz's 5 Stages of Buyer Awareness   Links Mentioned: www.fubbi.co www.GetMeToDone.com www.Productiveinsights.com www.YouTube.com/ProductiveInsights www.CallAshRoy.com www.PremiumProductivity.com Books Mentioned: Content Hacking: How Companies Are Achieving Explosive Growth With Content Breakthrough Advertising Related Episodes: 177. Active Campaign Email Automation Strategies with Barry Moore from The Active Marketer 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth 117. How to Create An Empathy Map 180. Market Research Masterclass with Copywriter — Alexi Neocleous A 3-Pronged Approach 129. PPC (Pay Per Click) Advertising – A Holistic Approach with Ilana Wechsler – Part 1 130. Ilana Weschler on Google Ads and Holistic Pay Per Click (PPC) Advertising – Part 2 145. Amy Porterfield and I Reveal (And Confront) Our Deepest Fears Around Creating Video Content And Share Actionable Tips Around Mindset Ash Roy and Alexi Neocleous Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription):   Ash Roy: 00:00:00 He wrote to Warren Buffet and got a personal response from Warren Buffett inviting him to the Berkshire Hathaway annual general meeting. I was blown away by the story and I really want you to hear it. So Alexi, would you like to tell us how all this happened? How did you get Warren Buffet to write to you personally? Ash Roy: 00:00:26 Welcome back to the productive insights podcast. I'm Ash Roy, the founder of productiveinsights.com and the host of the productive insights podcast. I'm delighted to welcome back Alexi Neocleous, who was a guest very recently on the productive insights podcast and we had a conversation about how to create compelling content by doing excellent research, excellent market research. So that conversation was all around market research and how to really understand your target audience in order to be able to create compelling content. And Alexi shared some very valuable insights and specifically he shared a three pronged approach to researching your market, which you can check out at productiveinsights.com/market-research. Now in this episode, we're going to follow up from that conversation and we're going to talk about creating a compelling offer for your market having done that research and we're going to focus on levels of awareness in our conversation and how you need to be aware of what level of awareness your audience's at in order to create a compelling offer for them at their level of awareness. Ash Roy: 00:01:40 Again, it comes back to meeting your customer where they are on their journey. Now, before we kick off into the detailed technical aspects, I wanted to just give you a bit of a background on Alexi. If you haven't heard the previous episode, which I highly recommend you do, Alexi is the author of a book called content hacking, which I've gotten my hand here and it's a really practical book. It's got a lot of Q and A style questions right through the index and I can just flip through the questions and jump to the relevant bits in the book. So, Alexi is a very knowledgeable person. I really respect his knowledge and his skill. He practices as a copywriter, but his knowledge in marketing and business is, it's formidable and I highly recommend you check out the book as well as listen to this conversation. Ash Roy: 00:02:27 Now, Alexie is the founder of Fubbi.co spelled fubbi.co and he has helped the company grow from $300,000 a month to $3 million a month within one year using his copywriting skills. That is the power of copywriting and having a good understanding of your target ...
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