DiscoverProductive Insights Podcast — Actionable Business Growth Ideas — with Ash Roy
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Productive Insights Podcast — Actionable Business Growth Ideas — with Ash Roy

Author: Ash Roy

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Are you a business owner looking to increase profitability through the growing power of ONLINE & CONTENT MARKETING?

The Productive Insights Podcast — the show notes of which you can access at https://www.ProductiveInsights.com/podcast — brings you brings you top entrepreneurs and shares actionable advice that can help you take your business to the next level. Some of the previously featured guests include: Ryan Deiss, Richard Lindner, Roland Frasier, and Marcus Murphy from Digital Marketer, James Schamko from Superfast Business, Neil Patel, Amy Porterfield, Ryan Levesque, Rand Fishkin from Moz, Jon Morrow the founder of Boost Blog Traffic, Brian Clark and Sonia Simone from Copyblogger, Noah Kagan from Appsumo, Molly Pittman, Ezra Firestone from Smart Marketer, Todd Herman — Author of The Alter Ego Effect, Mike Rhodes — a leading google adwords expert, and lots more!

Subscribe to this podcast to get the latest content designed to help you grow your business profitably using marketing automation, content marketing, mindset techniques and productivity tips.
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How To Create A Minimum Viable Offer with Shelley Brander   Links Mentioned: www.loopslove.com www.loopsclub.com www.knistars.com www.productiveinsights.com www.youtube.com/productiveinsights Productiveinsights.com/203 Related Episodes: 148. How Julie Cairns used Self-awareness and Mindset to drive a $6 Million Turnaround 202. The Offer Creation Process in 5 steps with Micheal Maidens 200. Seth Godin on Marketing strategy - with Ash Roy 026. Survey Funnel Formula with Ryan Levesque - How to ask your way to profit  201. Should you launch your own online course? Take this 2-minute course with Amy Porterfield Now 142. Havard Asst. Professor of Psychiatry - Dr. Srini Pillay - On The Power of The Unfocused 061. Why Attention is the New Currency with Kevin Rogers Ash Roy (00:20): Welcome back to the Productive Insights Podcast. This is Ash Roy, the founder of productiveinsights.com and the host of the Productive Insights Podcast. Today, I have a very special guest Shelley Brander, and we are going to talk about Minimum Viable Offers and lots more after a successful career as a copywriter and a broadcast producer, creating campaigns for AT&T, Hardrock and other large corporations, Shelley followed her passion and started an improbable side hustle. She opened a local yarn store. Yes, you heard that right - a local yarn store. She and her team of Loops troops have since grown LOOPS into a global brand that's on the forefront of the Modern Maker Movement and includes loopslove.com, loopsclub.com and Knit Stars, a global online learning adventure. She's on a mission to knit the world together, and goodness knows we need that right now. She's the author of the book, Move The Needle, which is coming soon to a screen or a bookshelf near you and something I've had the pleasure of having a quick sneak peek at, so thank you for that Shelley. Today, I'm delighted to welcome Shelley Brander from knitstars.com. Welcome Shelley! Shelley Brander (01:33): Hi! Thank you so much for having me today. I'm so glad to be here with you. Ash Roy (01:37): It's a real pleasure to have you Shelley, and thank you very much for sharing the manuscript with me. I've had a quick look at it and I absolutely love that little story you share about the tricycle at the very start. So we're going to come and talk about that in a minute, but before we talk about that story, can you give us the quick download on how you went from being a broadcast producer and copywriter for big brands like AT&T and Hardrock to a yarn store, specifically, talk to us about how you came up with that minimum viable offer - that little seed that led to a thriving business, which you now have in a very unlikely niche. Shelley Brander (02:14): Sure. Yes. It was definitely a giant pivot. And the number one question that I get asked, and for me, I sort of hit that wall with advertising. I loved the storytelling. I loved getting to know people and I love connecting with people, but I got to the point that the selling part of it just, I didn't want to do that for the rest of my life....
The Offer Creation Process in 5 steps with Michael Maidens   Links Mentioned: * www.michaelmaidens.com * www.ProductiveInsights.com/offeracademy * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights Related Episodes: * 175. James Clear On Atomic Habits: An Easy Way To Build Good Habits And Break Bad One * 200. Seth Godin On Marketing — With Ash Roy * 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? * 148. How Julie Cairns Used Self-Awareness and Mindset to Drive a $6 Million Turnaround (and How You Can Too) – Part 1 of 2 * 149. The 3 Steps To A 6 Million Dollar Mindset With Julie Cairns — Part 2 of 2 * 180. Market Research Masterclass with Copywriter — Alexi Neocleous A 3-Pronged Approach * 052. Specific Mindset Techniques To 10X Your Prices — With Kyle Tully * 199. Email Marketing Tagging Strategies with Barry Moore Ash Roy and Michael Maidens Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy (00:00): So, what does the customer need to believe? In business, we call it Psychographic Segmentation. What sort of Psychological mindset does a customer need to be in, to need to buy a product? Michael Maidens (00:09): Yeah. So almost how far down the journey, do you want to pick them up? And then you take them that little bit further on their journey, which usually it's through content or through an experience, or that can be educational content or whatever it might be. And then your offer fits into a part of their journey. Now what's also important is where you drop them off on the journey. Ash Roy (00:32): Welcome back to the Productive Insights Podcast. This is Ash Roy, the founder of Productiveinsights.com and the host of the Productive Insights podcast. If you're watching this on YouTube, welcome to our YouTube channel. Over the past 10 years, today's guest has built a business and a lifestyle around helping knowledge-based businesses reach and impact millions of people online. He's helped many businesses in the health and personal development industries, launch digital products, physical products, and innovated the way in which documentaries are launched online. We'll be talking about that a bit later. More recently he's created a flagship product and coaching group called the Offer Academy, which enables students and clients to see their magi...
201. Should You Launch Your Own Online Course? Take This 2-minute Quiz With Amy Porterfield Now (See the Links Mentioned Section) Are you tired of sprinting on the old-time for money treadmill? What if I said you could do with the information ... what Henry Ford did with cars? Amy Porterfield — the host of Online Marketing Made Easy Podcast — and I talked about her Digital Course Academy and how she used it to generate an 8 figure business over 10 years. She wasn't an overnight success ... to me that's a myth. No get rich quick schemes here. Far from it. I'm telling you it takes work and focus. But it can be done. The internet has created an opportunity that never existed before. You can 'inventorize' your knowledge in the form of information products. If you're considering launching your own digital course then this conversation is a MUST.     Links Mentioned: * Should you launch your own online course? Take this 2-minute quiz * www.productiveinsights.com/subscribe/ * www.AmyPorterfield.com * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights Audio Books Mentioned: * High-Performance Habits: How Extraordinary People Become That Way Related Episodes: * 175. James Clear On Atomic Habits: An Easy Way To Build Good Habits And Break Bad One * 145. Amy Porterfield Video Strategies * 200. Seth Godin On Marketing — With Ash Roy * 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth * 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? Ash Roy and Amy Porterfield Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Amy Porterfield (00:00): They wanted more lifestyle freedom, financial freedom. I wanted to create when I wanted to create, what I wanted to create and how I wanted to create it. 88% of my revenue comes from just two digital courses. And so I really do believe in the power and the freedom that Digital Courses give you. Ash Roy (00:18): You're not going to just be able to go and get results. It takes time, it takes consistent effort and the results will come, but you've got to keep working at it. Welcome back to the Productive Insights podcast. This is episode 201,
Seth Godin On Marketing — With Ash Roy Seth Godin and I caught up on the Productive Insights YouTube channel to talk about a few things recently. The conversation meandered around business growth strategies. A lot of these strategies are particularly relevant in today's rapidly changing environment. Here are some excerpts from our conversation: The truth is, we live in a noisy world and it's hard for a business owner to be heard in the cacophony of voices out there. We have two choices: Spam people or find our minimum viable audience and go from there. Great companies exist because they have empathy. While Apple has taken a different path lately, Seth explains that from his conversations with Steve Wozniak he knows that Apple started its journey using empathy marketing. Steve Jobs' ability to lead (rather than to manage) was to decide when to say "no". He was able to decide where his grit was going to lie and we can too. "Fine" is a goal. You don't have to be the 'winner' you just have to serve enough people who care. To cater to a small community that resonates with your product is scary, but you need to learn to 'dance with fear' You might say: "But Seth you've been doing this for 20 years ... what if I'm starting today? How do I make a difference? How do I make a mark in the world?" The answer: You start with one person and so delight them that they'll tell their friends. We talked about the conversation between Seth and me, which led to my blog post titled "Just begin" Seth explained how in the first three or four years he wrote, his blog had dozens of people read it not thousands. We talked about a habit focused planning as an alternative approach to goal-focused planning. Goal-obsession by definition robs you of the present moment and keeps you distracted with the future. Seth explained that goals are different from outcomes and risk is different from fear. We talked about how we as business owners can contribute to preserving the environment. A cultural shift away from the Milton Friedman profit-at-all-costs mindset is the key to solving this. And it starts with us. We riffed on how to survive and thrive in a world increasingly driven by machine-learning and the importance of being a creator and facilitator of valuable networks. Here's a thought experiment for you: Imagine there was no internet and there were only 300 people in the village ... in that setting what would you do to make those 300 people want to talk about you. How do you do the really hard thing of being worth talking about? We talked about emotional labor and the fact that it's is work worth doing. Links Mentioned: * www.altmba.com * www.akimbo.com * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights Related Episodes: * 175. James Clear On Atomic Habits: An Easy Way To Build Good Habits And Break Bad Ones * 107 Sonia Simone On How To Be A Prolific Content Marketer Timestamps: * [0.30] We're in a very noisy world. How does a business owner who's looking to grow his or her business make something she loves * [1.05] You have two choices: Spam people or find your minimum viable audience and go from there * [2.03] Seth's view on how Apple built a great business * [3.10] Great companies exist because they have empathy - Seth * [3.28] Apple's product strategy is interesting. * [4.
Email Marketing Tagging Strategies with Barry Moore   Email marketing using tagging strategies is an art and a science. In this episode, Barry Moore explains how to use tagging to get notified of exactly when your ideal customer is in her buying window. This means you can make target offers at the right time and improve your conversions.   Links Mentioned: * www.theactivemarketer.com * Tagging Guide * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights * https://productiveinsights.com/the-eisenhower-matrix/ Related Episodes: * 177. Active Campaign Email Automation Strategies with Barry Moore from The Active Marketer * 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth Ash Roy and Barry Moore Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy (00:00): You can have 270 events, but because it's got the prefix event, you know the category of the tag. That's point one. Point two, by having the prefix, it forces you to think about what you're doing with this person. Are you tagging them for an event or you're tagging them for a topic they're interested in? Are you taking them for a purchase decision they made? What is it? Barry Moore (00:23): Yeah, exactly right. Ash Roy (00:28): Welcome back to the productive insights podcast. This is Ash Roy, the founder of productiveinsights.com and the host of the productive insights podcast. I'm very excited to have Barry Moore back on the podcast and the last episode, which was the first part of this two-part conversation. We talked about how to create an offer and get cash in your bank within seven days, especially for people who find themselves in a very difficult situation in this corona apocalypse environment as you described it. Today, we are going to talk about how to use a tagging strategy to create a system that allows you to make targeted offers and propositions to people depending on how they interact with your emails. So Barry is going to share with us this phenomenal tagging strategy he's got. It's simple, but it's profound. So Barry, welcome to the show and let's have it, man. Barry Moore (01:20): All right, thanks, Ash. So we were talking a little bit about the last one about, and there's a famous quote from Bill Gates. I can't remember it exactly, but it just basically says, you know,
Product Launch In 7 days with Barry Moore How do you launch a product in 7 days? Let me introduce you to Barry Moore. Barry trained as a combat pilot in the US Marines and then served in US Air Force and Australian Air Force. These days he's either flying commercial aircraft (viruses permitting) or doing his magic as a marketing automation specialist. If there's one thing most combat pilots are good at, it's process and checklists. Turns out, processes are critical when it comes to launching a product quickly and then putting that on autopilot. In this conversation, Barry explains his approach to getting a product launched within 7 days. Some key insights he shared in this conversation: * What does automation (autopilot) really mean and why it can be a disaster for you if it's not done right. * How to 'find the pivot' The wonders of MoonClerk and why you should consider it for your business (you can get it going in 10 minutes) * Why you should consider productizing your knowledge Affiliate marketing options   Links Mentioned: * www.activemarketeracademy.com * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights * https://productiveinsights.com/the-eisenhower-matrix/ Related Episodes: * 177. Active Campaign Email Automation Strategies with Barry Moore from The Active Marketer * 192. Business Continuity Planning During A Crisis — A 3-Step Framework Part 1 of 3 * 193. Business Continuity Planning During A Crisis — A 3-Step Framework Part 2 of 3 * 194. Business Continuity Planning During A Crisis — A 3-Step Framework Part 3 of 3 Ash Roy and Barry Moore Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy (00:00): So, Barry, you're the man who understands funnels and understands how to create beautiful automated funnels. You've really been trained and process being a combat pilot, so can you talk to us a little bit about how one goes about thinking about creating a simple offer that converts their skills into cold, hard cash in this very difficult environment today? Barry Moore (00:22): Yeah. I've had kind of two lives as a military pilot and that I took a big break, 10 to 12 years out of flying altogether and I worked in technology and e-commerce and if you've been in the internet marketing for any amount of time, you always hear the phrase your business on autopilot, right? And it's always been uttered by someone who's never touched an autopilot ever in their life, right? They wouldn't have the slightest idea of how autopilot wo...
How To Create Irresistible Offers with Deadline Funnel Founder Jack Born "Everyone likes to buy but nobody likes to be sold to". Have you heard that phrase before? 'Purchase facilitation' works better than 'selling'. And a large part of facilitating a purchase is having an irresistible offer​.​ ​​ Creating irresistible offers is an art. In this conversation, Jack Born — the founder of Deadline Funnel — and I discuss the elements that make up an irresistible offer — one of which is genuine scarcity. In this conversation, Jack explains how his software Deadline Funnel creates genuine scarcity. We also talk about several other elements that make up a successful offer.   Links Mentioned: * www.deadlinefunnel.com * www.jackborn.com * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights * https://productiveinsights.com/the-eisenhower-matrix/ Book Mentioned: * The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less Related Episodes: * 186. How To Use The 80 20 Principle For Business Growth By Working Effectively with Perry Marshall * 140. Andre Chaperon — Email Marketing Genius And Creator of Auto Responder Madness * 176. The Alter Ego Effect With Todd Herman * 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth Ash Roy and Jack Born Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy (00:00): You may be the best and write beautifully, but if it's the wrong words or it's addressing the wrong problem, it's not going to work. So I really think copywriting is about really understanding your customer and empathizing with them. Jack Born (00:13): Absolutely. Well said. Ash Roy (00:20): Welcome to the productive insights podcast. This is Ash Roy, the founder of productiveinsights.com and the host of the productive insights podcast. If you're watching this on YouTube, please do subscribe and like this video so that more people can get to it. And if you're listening to it on iTunes, I highly recommend you watch it on YouTube. You can access it@youtube.com forward slash productive insights. I'm very excited to welcome Jack Born a person I've known for some time now who's moved from the US to Australia in the last few months,
Subscription Business Strategies With Robbie Baxter   Robbie Baxter (who previously appeared as a guest expert on episode 43 of this podcast) is back to share her latest findings from her ongoing journey as a recurring income/subscription model expert. And Robbie would know! .... She's a Stanford graduate and has consulted with the likes of Netflix, Microsoft, and lots of other 'A players' who are actively shaping the future of the membership economy. In this conversation Robbie and I talk about: What's changed since we last spoke in episode 43 The fact that people are moving from an 'intellectual understanding' of memberships to a more 'emotional acceptance' of the model Apple's move towards subscriptions since Tim Cook took over from Steve Jobs (and their contrasting styles of management) How to approach pricing in memberships and subscription businesses Covid-19 has proved subscription models to be resilient The new opportunities presented to subscription business owners in this new (post coronavirus) world .... and lots more.   Links Mentioned: * www.robbiekellmanbaxter.com * www.theforevertransaction.com * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights * https://productiveinsights.com/the-eisenhower-matrix/ Book Mentioned: * The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave Related Episodes: * 043. Membership Economy with Robbie Kellman Baxter * 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth * 173. The 5 Step Process To Optimize Your LinkedIn Profile And Attract Your Ideal Clients With Marcus Murphy From Digital Marketer Ash Roy and Robbie Baxter Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription):   Ash Roy  0:00   What are the biggest challenges you've seen people face around getting their business models switched across to the membership model? And how have they solved them? Robbie Baxter  0:11   Yeah, well, your example is a great one actually ash. You know the first one is just getting over the hurdle of doing it. Ash Roy  0:21   Welcome to the productive insights podcast. This is Ash Roy, the founder of productiveinsights.com and the host of the productive insights podcast. If you're watching this on YouTube, please like this video if you find it useful. Today's guest is the founder of peninsula strategies, LLC, a consulting firm that helps companies excel in the membership economy and as subject matter expert on membership models and subscription pricing. Her first book the membership economy which we discussed in Episode 43.
Dean Jackson 9-word Email And Referral Marketing Strategies That Work Dean Jackson is one of the brightest marketers I've come across in a long time. In this episode, he explains how he came up with the idea of the landing page, the 9-word email, and his unique approach to referral marketing as a business growth strategy. Our conversation starts off discussing the coronavirus crisis we find ourselves in. We discuss some useful mental approaches to handle this crisis as business owners including (but not limited to): - putting your fixed assets to work - approaching the situation with open-mindedness and a bias towards innovation - the importance of starting with the outcome in mind. Dean then shares his unique mental approach when it comes to requesting referrals. Hint: Sending you a referral serves the referrer as much as it serves you (as the beneficiary) Dean explains the importance of understanding Dunbar's number and how that plays into what he calls 'return on relationship'. He then explains the 3 things that need to happen for a referral to take place We also talk about his 9-word email and how it can be used to reactivate inactive email lists. If you find this episode useful please do share it with someone else who might benefit.   Links Mentioned: * www.deanjackson.com * www.ilovemarketing.com * www.50minutemarketingsprint.com * www.gettingreferral.com * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights * https://productiveinsights.com/the-eisenhower-matrix/ Related Episodes: * 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? * 140. Andre Chaperon — Email Marketing Genius And Creator of Auto Responder Madness   Ash Roy and Dean Jackson Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Dean Jackson (00:00): How are we going to get people to come to our restaurant? Forget that. Don't focus on you. Focus on them. Ash Roy (00:06): The customer, exactly. Ask the right question and one of the best questions you can ask is how can I serve my customer more effectively in this situation? When you were saying that, I put my CPA hat on for a moment and what you described is what an accountant would say. Put your fixed assets to work. Ash Roy (
Business Continuity Planning During A Crisis — A 3-Step Framework Part 3 of 3 Carl Taylor, is a serial entrepreneur, running businesses since the age of 15, he's the author of 2 books and an all-round genuine guy. While he's owned multiple businesses in varying industries over the past 18 years, today he's the founder and CEO of Automation Agency, a digital marketing implementation service that helps coaches, consultants, and business owners to maximize their marketing while minimizing their tech and team headaches. He's also the host of The Future of Humanity Podcast, where he discusses what the future may hold with scientists, thought leaders, and business owners. Business Continuity Planning has become critical since the coronavirus pandemic. This 3-part series on how to PROTECT, PIVOT AND PROFIT is a powerful resource to help you get yourself back on track as a business owner. I recommend grabbing a pen and paper and taking notes In the first part, of this 3-part series on business continuity planning for a crisis, Carl Taylor and I talked about how to protect your business from the economic fallout that's resulted from the recent Covid19 pandemic. The key elements of the protect framework were: * Minimise risk to your business and your personal investments * Maximise the return you're making on your investments * Maximise the reward you're delivering to your clients by adding as much value as possible * Ensure you have a way to release your stress and stay healthy In the second part, we talked about how to pivot in response to the rapidly changing circumstances since the pandemic turned our world upside down The key elements of the pivot framework were to revisit the way you: * Sell to your target market * Serve your clients * Communicate with your market (what you say) In this third part, Carl and I talk about the final stage of this 3-part process: The profit framework:The key elements of the profit framework are: * Protect your personal profits by revisiting your investments, your superannuation etc * Consider proposing acquisitions to companies that you could acquire or alternatively propose to be acquired by a company that would greatly value your business assets (the key here is to think from the OTHER person's perspective) * Promote your key offers as much as possible while advertising costs are low. (We're seeing a dip of about 30% in our cost per lead right now) Specifically, Carl shared a couple of excellent frameworks in this conversation: * The webinar to call framework * Quick cash campaign I hope you found this video (and the other two videos in this series) as useful as I did. If you find this video useful, I'd be grateful if you could please leave a comment below
Business Continuity Planning During A Crisis — A 3-Step Framework Part 2 of 3   Carl Taylor, is a serial entrepreneur, running businesses since the age of 15, he's the author of 2 books and an all-round genuine guy. While he's owned multiple businesses in varying industries over the past 18 years, today he's the founder and CEO of Automation Agency, a digital marketing implementation service that helps coaches, consultants, and business owners to maximize their marketing while minimizing their tech and team headaches. He's also the host of The Future of Humanity Podcast, where he discusses what the future may hold with scientists, thought leaders, and business owners. In the first part of this 3-part series on business continuity planning for a crisis, Carl Taylor and I talked about how to protect your business from the economic fallout that's resulted from the recent Covid19 pandemic. In this second part, we talk about how to adapt to the rapidly changing circumstances by pivoting your business in three main areas. We talk about examing how you: * Sell to your target market * Serve your clients * What you say If you find this video useful, I'd be grateful if you could please leave a comment below this YouTube video. It would help the video climb the rankings and would get out to more people that need it. Links Mentioned: * www.carltaylor.com.au * Facebook Group * www.givingpledge.org * www.automationagency.com * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights * https://productiveinsights.com/the-eisenhower-matrix/ Related Episodes: * 055. Ezra Firestone on How To Use Ecommerce To Take Your Business From Six Figures To Seven * 140. Andre Chaperon — Email Marketing Genius And Creator of Auto Responder Madness * 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth Ash Roy and Carl Taylor Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy (00:00): But the interesting thing we realized as we were talking is the market is also receptive to this because they still need the service and they can't physically get it,
Business Continuity Planning During A Crisis — A 3-Step Framework Part 1 of 3   Carl Taylor, is a serial entrepreneur, running businesses since the age of 15, he's the author of 2 books and an all-round genuine guy. While he's owned multiple businesses in varying industries over the past 18 years, today he's the founder and CEO of Automation Agency, a digital marketing implementation service that helps coaches, consultants, and business owners to maximize their marketing while minimizing their tech and team headaches. He's also the host of The Future of Humanity Podcast, where he discusses what the future may hold with scientists, thought leaders, and business owners. Links Mentioned: * www.carltaylor.com.au * Facebook Group * www.givingpledge.org * www.automationagency.com * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights * https://productiveinsights.com/the-eisenhower-matrix/ Related Episodes: * 001. Neil Patel (Kissmetrics Founder) On How To Make Better Decisions Around Client Selection, Branding and Investing * 176. The Alter Ego Effect With Todd Herman * 165. How To Build A Self-Sustaining Business Using Marketing Automation — With Carl Taylor Ash Roy and Carl Taylor Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy (00:00): Today we are going to be talking about business continuity planning and the reason I've invited you back on the podcast is yesterday I attended a webinar which I thought was excellent and this webinar is called protect, pivot and profit. I really liked the framework that you presented to us and I felt that my audience would really benefit from this in our current circumstances, which are very uncertain given the whole Coronavirus or COVID19 debacle and the world is just reeling and people are trying to find their feet. Something I liked about what you shared yesterday was the silver lining. Carl Taylor (00:41): It's a really great way to kind of consider things. Ash Roy (00:43): It's an ironic acronym, isn't it? PEST. Ash Roy (00:51): Welcome back to the productive insights podcast. This is Ash Roy, the founder of productiveinsights.com and the host of the productive insights podcast. Today's guest is Carl Taylor and since 2010 he's been teaching the world how to stop dr...
Productivity In 2020 — Part 5 — Mindfulness   What does mindfulness have to do with productivity? On the face of it, they seem like opposing concepts, don't they? Mindfulness (for most of us) is associated with pensive reflection and not a whole lot of action.Productivity, on the other hand, smacks of frenetic activity and output.Turns out, the two are critical to each other if you want to use your time effectively.A mindfulness practice helps to cultivate a proactive mindset which means you make better (quadrant 2) decisions as we saw in the first part of this 5 part series.When you're proactive, you're more likely to focus on the 1% of your efforts that yield 51% of your results. If this sounds like complete gobbledygook to you, then check out the third video in this 5 part series. You can access it on the YouTube channel.And if you're mindful when you do your Pomodoro sprints — which is exactly what we do within the Productive Insights membership program — when we rate ourselves after each sprint in terms of our focus levels for that sprint, you get EPIC results!So here's the fifth and final video in this Productivity 2020 series. If you find the video useful, please do leave a comment below and share it with someone who might benefit. Links Mentioned: * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights * https://productiveinsights.com/the-eisenhower-matrix/ Related Episodes: * 187. Productivity In 2020 — Part 1 How To Grow Your Business Effectively And Fast * 188. Productivity In 2020 — Part 2 Systems * 189. Productivity In 2020 — Part 3 — How To Use The 80/20 Rule To Grow Your Business * 190. Productivity In 2020 — Part 4 — Pomodoro Technique Ash Roy Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy (00:01): Did you know that Novak Djokovic currently ranked number one in the world in tennis at the time of this recording used mindfulness to get him to world number one and to stay there more on that later in this video, But for now, I want to talk about how you can use mindfulness to take your business to the next level and grow profitably, provided you use it consistently and you combine it with the previous four techniques taught in this five-part series in productivity in 2020. By the end of this video, you'll learn how to use mindfulness to focus on the things that really matter in your business while still maintaining a healthy and comfortable lifestyle. Companies such as Google, Intel, and Goldman Sachs have embraced mindfulness wholeheartedly...
Productivity In 2020 — Part 4 — Pomodoro Technique Links Mentioned: * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights * https://productiveinsights.com/the-eisenhower-matrix/ Related Episodes: * 186. How To Use The 80 20 Principle For Business Growth By Working Effectively with Perry Marshall * 187. Productivity In 2020 — Part 1 How To Grow Your Business Effectively And Fast * 188. Productivity In 2020 — Part 2 Systems * 189. Productivity In 2020 — Part 3 — How To Use The 80/20 Rule To Grow Your Business Ash Roy Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy:                              00:00 Have you ever felt so overwhelmed with tasks or projects that you've wanted to tear your hair out? I have and I did. In this episode, I'm going to talk about the Pomodoro technique and how you can use the Pomodoro technique to vanquish overwhelm once and for all. Welcome to part four of this productivity 2020 series. Be sure to watch all the way through to the end of this episode because I'm going to put a slightly different spin on the Pomodoro Technique, which is going to help you to grow your business profitably and fast. And that little tweak is this little secret that helps you to evaluate each Pomodoro that enables you to get the most out of each successive Pomodoro. So stay tuned. At the time of this recording in January 2020, we are actually using this specific technique within our membership program and it's getting spectacular results for our members. Ash Roy:                              01:01 You can find out more about the membership program by heading over to GetMeToDone.com. Now, if you're listening to the podcast version of this episode, then be sure to check out the video version on our YouTube channel, which you can access at youtube.com/ProductiveInsights. Okay, so back to the Pomodoro technique. You're probably wondering what the heck is a Pomodoro? I'll explain the technique to you, but before I do, I just want to do a quick recap on the first three episodes in this productivity 2020 series. In part one of this series, they looked at the Eisenhower matrix and saw that the important activities aren't always those that appear urgent in your workflow. However, these important but not urgent activities contribute to your business growth in a massive way if executed consistently and before they become urgent and important. Ignore these quadrant two activities for long enough and you'll find yourself in a crisis situation where things that are urgent and important and they are going to be a huge drag on your resources. Ash Roy:
Productivity In 2020 — Part 3 — How To Use The 80/20 Rule To Grow Your Business   Links Mentioned: * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights * https://productiveinsights.com/the-eisenhower-matrix/ Related Episodes: * 175. James Clear On Atomic Habits : An Easy Way To Build Good Habits And Break Bad Ones * 187. Productivity In 2020 — Part 1 How To Grow Your Business Effectively And Fast * 188. Productivity In 2020 — Part 2 Systems Ash Roy Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy: 00:01                     Welcome to the third episode in the productivity 2020 series. By the end of this episode, you will learn how to use the 80 20 rule, also known as a Pareto efficiency theory to help you to grow your business profitably and fast. I'll show you one simple way to use the 80 20 rule using just a pen and a paper and that's coming up very shortly. But before we dive into this episode, let's do a quick recap on the first two episodes in this series. In part one we talked about the Eisenhower decision matrix and why it's important to focus on quadrant two activities, the important but not necessarily urgent tasks that appear in your workflow. Why is it important to focus on these quadrant two tasks? Because focusing on these tasks while they're still in quadrant two means that you get to handle them before they get to a crisis situation. Ash Roy: 00:56                     Also known as a quadrant one situation where they are important and urgent. You see quadrant one situations tend to be a huge drain on your resources, so it's best to deal with them while they're still in quadrant two before they are a crisis. Then in part two of the series, which you can check out here, we talked about systems and why they are a classic quadrant two activity. You know, episode 175 I spoke to James clear the author of the book atomic habits and in that conversation, James explained that he felt that habits are the compound interest of personal productivity. Well, I believe systems are the compound interest of business productivity and of helping you to grow your business fast and profitably. I explained that systems are a sequence of processes that may or may not include people and these processes when executed consistently in a particular sequence, produce a predictable outcome every time. Ash Roy: 01:59                     Creating systems allows you to leverage your time and your resources most effectively and helps you to achieve your goal of building a business that's profitable, scalable, and that can work independently of you. How does it do this? It helps you to outsource certain tasks within your business at a...
Productivity In 2020 — Part 2 Systems     Links: * Screenflow * app.Asana.com * Camtasia * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights * https://productiveinsights.com/the-eisenhower-matrix/ Related Episodes: * 076. Ari Meisel On How To Be More Productive With The ‘Less Doing’ Approach * 030. How to Use Frameworks to Take Your Business to the Next Level – with Taki Moore * 175. James Clear On Atomic Habits : An Easy Way To Build Good Habits And Break Bad Ones * 187. Productivity In 2020 — Part 1 How To Grow Your Business Effectively And Fast Ash Roy Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy: 00:00                     Productivity, 2020. Part II. Systems. Ash Roy: 00:12                     By the end of this video, you'll learn how to create systems that help you to automate, outsource, and delegate repetitive tasks in your business so you can spend more time doing the things you love, including growing your business profitably and fast. Be sure to watch this video all the way through to the end so you can learn how to say goodbye to dragging yourself through the daily grind, working in your business, into the early hours of the morning and free yourself up so you can spend more time working on your business and enjoying the benefits of your efforts. I've used this exact system to help several of my clients grow their businesses profitably and fast. I'm looking forward to helping you do exactly the same thing. Be sure to subscribe to this video to make sure you don't miss out on any future episodes just like this and do leave a comment below letting me know what your biggest challenges when it comes to growing your business profitably right now. Ash Roy: 01:15                     To get results from this video, all you need to do is take action. Are you ready? Let's begin. Now in the first video in this series on productivity 2020 which you can check out here. We talked about the Eisenhower matrix and it's four quadrants specifically we focused on quadrant two and explain why it's really important to focus on activities that are important but not necessarily urgent. Why? Because these activities tend to be strategically very critical in your business and if you ignore them for long enough, you'll end up in a quadrant one situation which is typically a crisis. Now, systems are a classic example of this quadrant 2 type activity. See,
Productivity In 2020 — How To Grow Your Business Effectively And Fast — Part 1     Links: * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights * https://productiveinsights.com/the-eisenhower-matrix/ Related Episodes: * 142. Harvard Asst. Professor of Psychiatry — Dr. Srini Pillay — On The Power Of The Unfocused Mind and Productivity – Part 1 of 2 * 143. Harvard Asst. Professor of Psychiatry — Dr. Srini Pillay — On The Power Of The Unfocused Mind and Productivity – Part 2 of 2
How To Use The 80 20 Principle For Business Growth By Working Effectively with Perry Marshall     Links Mentioned: * www.perrymarshall.com * www.sell8020.com * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights * www.CallAshRoy.com * www.PremiumProductivity.com Books Mentioned: * 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More Related Episode: * 142. Harvard Asst. Professor of Psychiatry — Dr. Srini Pillay — On The Power Of The Unfocused Mind and Productivity – Part 1 of 2 * 143. Harvard Asst. Professor of Psychiatry — Dr. Srini Pillay — On The Power Of The Unfocused Mind and Productivity – Part 2 of 2 * 145. Amy Porterfield Video Strategies Ash Roy and Perry Marshall Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Perry: 00:00:00 Yeah. And the wealth distribution was always 80 20 and it doesn't matter if they're Marxists or socialists or capitalists or whatever. It's a law of nature, right? So as a business owner, you're either fighting it or you're harnessing it. And the difference between fighting and harnessing is 16 to one because if you do the math if 20% of the people have 80% of the money and 80% of the people have 20% of the money, that means whether you're the in-group or the outgroup is 16 to one. Yep. Ash: 00:00:35 So here's my question, Perry. How do you know who that 1% is or what that 1% is of your activities that deliver 51% of your results or which is that 1% of your clientele that delivers 51% of your revenue? Ash: 00:01:00 Hello, and welcome back to the productive insights podcast. My name is Ash Roy. I'm the host of the productive insights podcast and the founder of productiveinsights.com and more recently the founder of getmetodone.com which is where you can find out more about the productive insights membership program that helps you to grow your business profitably and fast. Speaking of growing your business profitably and fast, today's guest is one of the most expensive business strategists in the world. He's been endorsed by Forbes and Inc magazine. He's guided clients like FanDuel and Infusionsoft from startup to hundreds of millions of dollars. He founded the $10 million evolution 2.0 prize with judges from Harvard, Oxford, and MIT, launched at the royal society in London. It's the world's largest research science award. NASA's jet propulsion labs use his 80 20 curves as a productivity tool. He's reinvented the brighter principle and that has been published at the Harvard business review magazine. His Google book laid the foundations of the $100 billion pay-per-click industry. The ultimate guide to Google ads is the world's best selling book on internet advertisi...
Content Strategy With Russ Henneberry   Links Mentioned: * www.modernpublisher.com * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights * www.CallAshRoy.com * www.PremiumProductivity.com Books Mentioned: * The Automatic Customer: Creating a Subscription Business in Any Industry Related Episode: * 038. Rand Fishkin – How To Create Great SEO-Friendly Content Plus Key Trends In Search * 039. Podcasting for Entrepreneurs with John Lee Dumas * 001. Neil Patel (Kissmetrics Founder) On How To Make Better Decisions Around Client Selection, Branding and Investing * 003. Jon Morrow (Copyblogger) On How To Use Blogging To Build A Highly Successful Business Online * 116. Brian Clark — Co-Founder of Copyblogger — On How To Create Content That Converts, Empathy Maps, How To Use Content To Build An Eight Figure Business and Lots More! * 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? * 171. Email Marketing Success Strategies Revealed with Co-Founder of Digital Marketer Richard Lindner * 160. GDPR Made Easy: How To Meet Your Legal Obligations As They Relate To The General Data Protection Regulations Which Takes Effect On 25th May 2018 * 177. Active Campaign Email Automation Strategies with Barry Moore from The Active Marketer * 140. Andre Chaperon — Email Marketing Genius And Creator of Auto Responder Madness * 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth * 150. [Case Study part 2] How A Lawyer Uses Podcasting To Get 10 New Leads And 2 New Clients Each Week * 080. [Case Study] From $0K – $10K In Six Weeks Without Spending A Cent On Traditional Advertising * 073. Darren Rowse — Problogger Founder — Shares His Secrets Around Prolific Content Creation, Podcasting, & Facebook Live (Part 1 of 2) * 074. Darren Rowse (Problogger) Shares His Blogging Success Secrets (Part 2 of 2) * 014. Facebook Advertising With Keith Kranc and Ralph Burns (Part 1) * 021.
The Billion Dollar Mistake With Hiten Shah   Links Mentioned: * The Billion Dollar Mistake * Hiten Shah - @hnshah * www.usefyi.com * www.producthabits.com * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights * www.CallAshRoy.com * www.PremiumProductivity.com Related Episodes: * 044. Hiten Shah — Cofounder of Kissmetrics — How To Assess If The Software As A Service (SAAS) Business Model Is Right For You * 145. Amy Porterfield and I Reveal (And Confront) Our Deepest Fears Around Creating Video Content And Share Actionable Tips Around Mindset * 159. Rand Fishkin Discusses His New Book Lost & Founder And Reveals The Truth About Startup Culture in Silicon Valley. (Why Venture Capital Or External Funding Isn’t Always The Right Answer) * 001. Neil Patel (Kissmetrics Founder) On How To Make Better Decisions Around Client Selection, Branding and Investing Ash Roy and Hiten Shah Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Hiten Shah: 00:00 When we learned that people's problems is about finding documents right away. We researched what was out there and we learned that everyone built a search box. Yeah. Most of the products in the market were a search box like, Oh, how fast can we build a search box? We actually built a search box that searched G suite, Dropbox, Onedrive and I think box in realtime. After you typed in a keyword. Once you've authenticated those services and we built that in five days, we shipped it. We just put a lot of constraints on it because most people would assume we need to find all their documents. No, we just need to find enough of them. Ash Roy: 00:45 Welcome back to the productive insights podcast. Today's episode is brought to you by the productive insights membership program, which helps you to grow your business profitably and fast using online and offline strategies that actually work. Head over to getmetodone.com to find out more about how to get started today. Today's guest is Hiten Shah and he's co-founded CrazyEgg, Kissmetrics and QuickSprout and he is no stranger to business growth. In fact, he's an expert in growth hacking. He also specializes in software as a service which we spoke about in episode 44 when we had him on as a guest back then on this productive insights podcast. Today we are here to talk about a very important article that he wrote called my billion dollar mistake, which I was very moved by personally. I'm really looking forward to digging a bit deeper into some of the nuances of that article. He then shared the article in his blog called producthabits.com which actually sounds a little bit similar to productiveinsights.com so I feel pretty chuffed about that. So Hiten would you like to, just to kick off and tell us a little bit about this billion dollar mistake you made and give us a bit of context around the article for those who may not have read it.
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