Productize or Perish

If you're considering a consulting business or feel the need to pivot your existing consulting business, you may be wondering what you stand to offer your potential customers.  This can be a big challenge for professionals who have several levels of expertise because you're not sure what to offer someone as a service product.  On this week's episode, we'll review some of the ways you can narrow down your expertise to find the most viable options to offer someone as a consultant.  

We spend a lot of time trying to decide who we are, who our brand is, what our products should be.  How often do you think about how you're not?  Are you good at recognizing the solution you shouldn't be for the customer you shouldn't have?  It's a form of niching but knowing who you're not is just as important as knowing who you are.  This week, we'll focus on the benefits and relevance to knowing who you're not supposed to be. Resource: https://azolacreative.com/disc

You know what it's like to have a good or a bad experience with a product or brand.  You know how good it feels or how bad it feels when these experiences occur.  Yet, so many businesses do not focus on developing a consistent customer experience to ensure they as a business are prepared for every twist and turn as well as being better communicators to their customers. This week, we'll discuss ways you need to think about the bad experiences you may be guilty of and learn how to fix them. Resource: https://azolacreative.com/disc Ask a question at https://azolacreative.com/podcast

The TikTok ban has been short-lived over the weekend but teaches a valuable lesson.  For years, I've seen businesses put so much effort into only one or two lead generation sources.  It might be partners, SEO or social media.  But what happens when the rules change and those marketing channels no longer play by the same rules?  It can be potentially devastating to your business.  This week, we'll review some real-world examples of this along with some key things you should be asking yourself to protect your self from a potential threat. Resources: SMB Marketing Blueprint Ask Greg a question at: https://azolacreative.com/podcast

The rock band, Van Halen was known as a group of loud and proud rockstars with a high level of ego to boot.  There's an infamous story of how they demanded "No Brown M&Ms" backstage at their venues.  Although it became folklore that they would have such ridiculous demands, it was actually for a safety reason and teaches us something important about the way we approach our Terms & Conditions for selling our products and services.