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Profit First for Real Estate Investors
Profit First for Real Estate Investors
Author: David Richter
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© 2025 Profit First for Real Estate Investors
Description
Real estate investors work hard, make great money, and still feel broke, but it’s not your fault. Without a simple system, cash slips through the cracks and every next deal feels like a lifeline instead of a step toward freedom.
That’s why David Richter, author of Profit First for Real Estate Investors with a foreword by Profit First founder Mike Michalowicz, created this podcast to reveal how real investors flipped the script and started paying themselves first. Each episode shares honest stories from investors who used Profit First to eliminate stress, build stability, and reclaim their lives.
If you’re ready to stop surviving and start thriving, this is where your financial clarity begins.
266 Episodes
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In this episode, I’m joined by Dean Rogers—former NFL player turned real estate investor, coach, and community builder. Dean opens up about the moment he walked away from the NFL, the painful identity loss that followed, and how real estate became the path to financial and personal freedom. We explore the mental, emotional, and financial rollercoaster Dean went through—from blowing $250K early in his career to now leading a thriving real estate business and coaching program. He shares how d...
In this episode of the Profit First for REI Podcast, I’m joined by Etinosa Agbonlahor—a real estate investor, behavioral economist, and the host of the Her First House podcast. Etinosa brings a unique blend of corporate financial insight and personal real estate experience to the table. From working in publishing and banking across continents to designing large-scale financial behavior interventions, her journey is anything but ordinary. We dive into the psychology of money, why most people...
In this episode, I sit down with Kevin Choe—a 23-year-old real estate investor who’s done over 150 deals using creative finance, all within two years of getting started. Kevin opens up about his humble beginnings, dropping out of college, scraping together stimulus checks for mentorship, and how that leap of faith changed his life. We dive deep into the mindset, systems, and strategic shifts that helped him rise from $100 to $15K/month—and then to building a scalable business with seller-fi...
In this episode, I welcome back my good friend and legendary note investor, Eddie Speed. With over 50,000 notes purchased and more than 25 years of teaching under his belt, Eddie is known as the “Note King” for a reason. If you’re a tired landlord looking for less stress and more cash flow—or if you’re simply seeking a smarter, more passive way to invest in real estate—this episode is going to open your eyes. We dig into how note investing compares to traditional rentals, why now is the perfe...
In this eye-opening episode, I bring back Mark Willis, a certified financial planner and expert in non-traditional wealth strategies, to discuss one of the most overlooked wealth-building tools for real estate investors: dividend-paying whole life insurance—also known as the “Bank On Yourself” concept. Mark shares how you can leverage this strategy not just for life insurance, but to create tax-free income, fund your investments, and even replace traditional rentals with guaranteed returns. ...
In this episode, I’m joined by Michael Bartolomei of Launch Control to talk about why texting isn’t just a marketing tactic—it’s a foundational part of a scalable business strategy. If you’ve been treating SMS as a one-off tool or cutting it when money gets tight, you’re missing out on one of the most powerful ways to create consistent deal flow in real estate investing. Michael brings deep insight from working with investors at every level—from solo operators to large teams—and he shares w...
In this powerful episode, I sit down again with the legendary Sharon Lechter—author of Rich Dad Poor Dad, Outwitting the Devil, and Exit Rich—to explore how entrepreneurs can shift their mindset, take control of their finances, and build lasting wealth even in uncertain times. We go deep into how to mentor your kids on money, why foundational business systems matter more than flashy marketing, and how to shift from owning a job to owning real assets. Whether you’re worried about market inst...
In this episode, I sit down with Jordan Fleming the co-founder of smrtPhone and author of Click Call Scale, to talk about the one tool most investors overlook when trying to grow their business: the phone system. We dive into how deep CRM integration, intentional data use, and AI-driven sales tools are transforming the way real estate investors manage teams, follow up with leads, and stay compliant. If you've ever thrown money at leads and wondered why your close rate is still weak, Jord...
In this episode, I sit down with Gino Barbaro—multifamily investor, author, educator, and co-founder of Jake & Gino. We dive deep into the mindset, systems, and financial foundations that helped him scale from a pizza shop owner to a real estate mogul managing over 2,000 units. Gino shares the critical role that Profit First played in helping him gain control over his personal and business finances—and why so many investors fail not from lack of opportunity, but from lack of clarity and...
What happens when your business loses over half a million dollars—and it’s your own fault? In this episode, I’m joined by my good friend and client Caleb Luketic, who shares how he climbed out of a $550K loss through strategy, grit, and knowing his numbers. We dive deep into the raw, behind-the-scenes reality of being on the brink—and how clarity, accountability, and CFO support helped him rebuild a thriving business in just 18 months. Caleb doesn’t just talk about the comeback. He reveals ...
In this episode, I chat with Chad Harris, a former missionary turned full-time real estate investor, who’s quietly mastered the art of building a rental portfolio without ever using traditional bank financing. Chad walks us through how he raised millions in private money—starting with zero savings and a $2K/month income—and why less interest is actually more attractive to lenders. From structuring win-win deals to understanding what private lenders actually want, Chad breaks down his strate...
In this episode, I sit down with Isabelle Guarino, CEO of Residential Assisted Living Academy, to talk about one of the most overlooked and impactful real estate investment opportunities in the market today. We dive deep into how owning and operating a residential assisted living home can create lasting income, build generational wealth, and provide critical care for a rapidly growing aging population. Isabelle shares how her late father pioneered the RAL movement, how the industry exploded...
In this episode, I sit down with Mike Webb—firefighter, real estate investor, and co-founder of Jump Capital—to talk about the moment life forced him to stop… and how it reset everything. After a terrifying medical event took him out of commission for months, Mike shares what it taught him about being intentional, building a real business (not just a job), and why profit without purpose means nothing. We get into how his business survived without him, the power of partnerships, and how Prof...
In this episode, I catch up with real estate investor and operator Joe Theriault, who pulls no punches about the gritty reality of scaling a company from solo hustler to a 20-person powerhouse. Joe shares the lessons, sacrifices, and systems that got him from being burnt out on renovations to building a culture-first business with a massive vision—and the finances to back it up. We get into everything from top-grading talent and building true loyalty, to navigating cash flow chaos with Prof...
In this episode, I reconnect with my friend and client Bill Kenny, who shares his powerful transformation from grinding through dozens of flips and transactions a year to building a more sustainable and scalable business. Bill opens up about how burnout pushed him to pivot into commercial real estate and start his own hard money lending company, Jump Capital. We unpack how he transitioned from being in the trenches to funding deals for others, and how implementing Profit First (with help fr...
In this episode, I’m joined by Matt Kamp from DealMachine—an expert in real estate lead generation, partnerships, and all things systems. If you’ve ever struggled with keeping your deal flow consistent or wondered how tech can help you scale your investing business, this one’s a must-listen. Matt shares how DealMachine evolved from a simple tool for driving for dollars into a full-fledged real estate marketing platform that helps investors find, finance, and flip properties with ease. We al...
In this episode, I sit down with the dynamic and unstoppable Nicole Purvy—a serial entrepreneur who transformed early setbacks into a real estate empire and a deeply impactful coaching platform. From being escorted out of her finance job for launching a YouTube channel, to teaching herself web design, building a digital marketing agency, and eventually founding one of the most respected real estate communities in Philadelphia, Nicole’s story is a masterclass in reinvention and purpose. We tal...
In this high-energy episode, I welcome back two of my favorite recurring guests, Joe and Jenn Delle Fave—real estate pros who are in the trenches every day. If you’re feeling the effects of a down market, this episode is your survival guide. We break down actionable strategies you can implement today, especially if your go-to tools like wholesaling or flipping aren’t hitting like they used to. Joe and Jenn explain how adding creative finance to your investor toolkit can be a total game-change...
In this episode, I sit down with Jonas Medrano, a powerhouse of discipline and drive who took the principles he learned from sports and fitness and applied them masterfully to real estate investing. From wholesaling his first property to scaling a $12 million business from his dining room table, Jonas’ story is not just about financial success, it’s about the mindset and grit it takes to get there. We dig into how Jonas adopted the Profit First philosophy early in his business and how that ...
In this episode, I sit down with Alex Pardo, a self-storage magnate who transitioned from a thriving wholesaling and house-flipping career to building wealth through self-storage facilities. Alex shares his raw and honest story of realizing he’d built a stressful business that left him feeling stuck, and how he used Profit First principles to regain control of his finances and peace of mind — both in business and at home with his wife. We unpack what it really takes to pivot into self-stora...




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