Profit With A Plan

How to Tell Stories That Actually Convert Your Audience Into Clients EP328 of Profit With A Plan Podcast Released Date 11.25.25 Guest: Dr. Danny Brassell Phd, Master storyteller, speaker, trainer and coach Host: Marcia Riner, Business Growth Strategist | Infinite Profit®   🎯 Episode Summary Most presentations lose people in the first few minutes because they focus on information instead of connection. In this episode, Dr. Danny Brassell breaks down how to use intentional storytelling to grab attention fast and guide people toward action. You’ll learn the 5 C’s of a well-crafted story, how to connect emotionally without feeling pushy, and simple techniques that make your message memorable, relatable, and conversion-ready. Whether you speak on stage, lead a team, or pitch clients, this episode shows how the right story can move people and move business forward.   🎥 What You’ll Learn • Why connection, not confidence, drives audience engagement • The 5 C’s of a WellCrafted Story that inspire action • How to open any presentation so people lean in instantly • Why vulnerability builds trust faster than credentials • A simple exercise to uncover hundreds of stories people remember • How to use stories ethically to motivate and convert your audience   ⏱️ Timestamp Highlights [00:00] Why some speakers hook attention instantly and others lose the room [02:30] The real reason emotion moves people more than information [06:00] What separates a good presentation from one that converts [08:45] The 5 C’s framework for crafting stories that land [13:20] How to connect with your audience in the first five minutes [17:40] Using everyday moments to create stories people remember [25:00] Why one clear call to action beats multiple choices [30:50] How to end with impact without relying on sad stories [34:45] The mindset shift that keeps your audience engaged and inspired [36:00] Where to get your free WellCrafted Story blueprint   🔗 Resources & Links FreeStoryGuide.com 💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster strategies, and CEO of Infinite Profit. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com   🚀 Profit-Driven Resources Profit Booster Podcast Monetization Hub Turn your interviews into a client-generating machine without adding more work to your plate.  Learn more at ProfitBoosterPod.com Free Growth and Marketing Audit Grab your free Profit Booster Growth Map at ProfitBooster.biz to identify three clear moves that grow revenue and stop profit leaks fast. Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

Influence Beats Authority - The Leadership Skill That Changes Everything EP327 of Profit With A Plan Podcast Released November 18, 2025 Guest:  Tami Reiss, Leadership Trainer and the CEO of Leader Within  Host: Marcia Riner, Business Growth Strategist, CEO Infinite Profit®   🎯 Episode Summary Most leaders lean on authority and wonder why their team doesn’t follow through. Influence-driven leadership flips the script. In this episode, Tami Reiss breaks down how to get genuine buy-in, why personalized pitches matter, and how asking smarter questions leads to better collaboration, stronger culture, and faster results. You’ll also learn her simple MAP framework for making your message land and motivating people at every level. 🎥 What You’ll Learn • Why authority alone fails to create lasting buy-in • How to motivate teams using influence-driven leadership • The MAP framework for getting people aligned and excited • How to personalize your pitch so others instantly care • The role trust plays in influence and decision-making • Simple language shifts that strengthen credibility ⏱️ Timestamp Highlights [00:02] Authority fails because influence drives real action [00:05] How influence creates ownership and better performance [00:09] Why leaders must stop “babysitting” and build collaboration [00:12] MAP explained: Manifest, Assess, Promote [00:18] Personalizing your pitch for each individual [00:23] How trust increases influence and impact 🔗 Resources & Links TamiReiss.com TamiReiss.com/influence 💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster strategies, and CEO of Infinite Profit. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. Questions? Call (949) 229-2112 or visit https://InfiniteProfitConsulting.com 🚀 Profit-Driven Resources (CTAs) 💰 Profit Booster Podcast Monetization Hub Turn your interviews into a client-generating machine without adding more work to your plate. Learn more at ProfitBoosterPod.com 📈 Free Business Growth Map Your leads should be converting. Let’s find out what’s missing. Book yours now at ProfitBoosterBiz.com 🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

Stop Using Personal Credit to Fund Your Business 🎯 Episode Summary: Still using your personal credit to keep your business running? That’s a profit killer. In this episode of Profit With A Plan, Marcia Riner and guest expert Sue Schuster reveal how to build corporate credit that protects your personal assets and fuels sustainable business growth. Learn how to separate your finances, establish real credibility with lenders, and access funding without personal guarantees. 🎥 What You’ll Learn: • Why using personal credit for your business puts everything you own at risk • The difference between personal and corporate credit—and how to build both • Step-by-step ways to legitimize your business before applying for credit • How to make sure your vendors and lenders actually report your credit activity • Why banks don’t tell you about EIN-based credit—and how to use it anyway • How corporate credit protects your “corporate veil” and keeps you financially safe ⏱️ Timestamp Highlights: [00:00] Why using personal credit is a profit killer [03:00] What corporate credit really means for business owners [05:00] The three key credit bureaus every business must register with [10:00] How to build credibility before applying for funding [17:00] Address, phone, and email details that make or break your approval [21:00] The secret to getting trade lines and vendor accounts to report [26:00] How corporate credit strengthens your business and protects your assets [30:00] The truth about banks, bots, and business lending [33:00] Why you shouldn’t go it alone—and how to get expert help 🔗 Resources & Links: Sue Schuster on LinkedIn suzanne@profituring.ai Bizfi.io   💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com 🚀 Profit-Driven Resources (CTAs) 💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine—without adding more work to your plate. 👉 Learn more at ProfitBoosterPod.com 📈 Free Growth Map Generate 3 great profit boosting ideas quickly 👉 Book yours now at ProfitBoosterBiz.com/growthmap 🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

From Audience to Income: How Paid Communities Create Real Freedom EP325 Profit With A Plan Podcast Released November 4, 2025 Guest:  Carol Tice, Journalist and Founder of the Community Growth Academy  Host: Marcia Riner, Business Growth Strategist | Infinite Profit   🎯 Episode Summary Most business owners focus on growing an audience—but an audience listens, while a community buys, stays, and grows with you. In this episode, Marcia sits down with Carol Tice, the journalist-turned-entrepreneur who transformed her blog readers into a thriving paid community that generated over $6 million before she sold it. Carol shares how to turn your expertise into recurring revenue, why your gut beats the gurus, and how building a community can fund the life you actually want. 🎥 What You’ll Learn • The difference between an audience and a true community that drives profit • How Carol turned her blog readers into a $6M paid membership model • Simple ways to validate and launch your own community in 2025 • Why low-ticket memberships can outperform high-ticket offers • How to design a flexible, freedom-based business model you love ⏱️ Timestamp Highlights [00:00] The real difference between audience and community [05:00] From journalism to building a six-figure freelance business [08:00] The launch of Freelance Writers Den and early community growth [11:00] The power of closing the doors to increase demand [16:00] How modern tools like Skool make paid communities easy [20:00] Why engagement beats content for lasting member retention [27:00] Building in public: how to let your members shape your offer [33:00] Creating scalable, sellable, and lifestyle-friendly businesses 🔗 Resources & Links Carol Tice – Community Growth Academy https://www.skool.com/community-growth-academy Free Case Study: How I Built and Sold Freelance Writers Den https://www.skool.com/community-growth-academy/about 💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com 🚀 Profit-Driven Resources (CTAs) 💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine—without adding more work to your plate. 👉 Learn more at ProfitBoosterPod.com 📈 Free Growth & Marketing Audit Your leads should be converting. Let’s find out what’s missing. 👉 Book yours now at ProfitBoosterBiz.com 🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

Plug Your Profit Leaks - Build a Lean Company That Grows Faster EP324 Profit With A plan Podcast Released October 28,v 2025 Guest:  Duane Deason, CPA, CFO, Founder and President | Efficacy Group Host: Marcia Riner, Business Growth Strategist | Infinite Profit® 🎯 Episode Summary Revenue is up—but profit isn’t. This episode exposes the hidden operational bloat that quietly drains cash, slows innovation, and makes growth feel heavy. Duane Deason, founder of The Efficacy Group and author of Operationally Svelte, shares how to spot profit leaks early, build an internal cost management rhythm, and create a company that’s lean, agile, and built to last. 🎥 What You’ll Learn The silent costs that stall profit and slow innovation Why “operationally svelte” companies outpace, out-innovate, and outlast Founder habits that create bloat—and how to replace them How to build a cost management center from day one When to fund, fix, or kill projects using clear milestones Where to cut, renegotiate, or rebalance without starving growth ⏱️ Timestamp Highlights [00:00] Why revenue grows but profit stalls [02:32] Duane’s turnaround story and “Operationally Svelte” mindset [06:27] What bloat really is—and how it kills innovation [10:45] Stop “appeasement budgeting” and set accountable milestones [24:08] Build an internal cost management center that lasts [29:20] Hiring the right talent to own costs across departments 🔗 Resources & Links Guest website: https://efficacygroup.com InfiniteProfitConsulting.com ProfitBooster.biz 💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com 🚀 Profit-Driven Resources (CTAs) 💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine—without adding more work to your plate. 👉 Learn more at ProfitBoosterPod.com 📈 Free Growth & Marketing Audit Your leads should be converting. Let’s find out what’s missing. 👉 Book yours now at ProfitBoosterBiz.com 🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

🎙 Episode Title Your Story Is Your Growth Strategy: Turning Purpose Into Profit Released October 21, 2025 Guest: Dan Grech | Pulitzer Prize–winning NPR and PBS journalist turned entrepreneur and educator Host: Marcia Riner, Business Growth Strategist | Infinite Profit® 🎯 Episode Summary Most entrepreneurs treat their story like background fluff—but it’s actually their most powerful growth tool. Pulitzer Prize–winning journalist turned entrepreneur Dan Grech reveals how to use your story as a strategic asset to attract customers, inspire your team, and grow with purpose. Discover the 3-step Story-Driven Business framework and why every founder should lead with the story that fuels their mission, not just sit on an “About” page. 🎥 What You’ll Learn Why your founder story drives more sales than any marketing tactic How to become the “Jedi” in your client’s hero journey The 3 steps of story-driven growth: Define, Deploy, Ignite How to build a brand that attracts both clients and top talent The missing link between authenticity, AI, and storytelling How to create a business that’s purpose-driven, not just profit-driven ⏱️ Timestamp Highlights [00:00] Why your story is your biggest growth asset [03:00] Dan’s journalism roots and early storytelling lessons [08:00] Reinventing as a business storyteller and starting BizHack Academy [12:00] Turning strangers into buyers through trust and story [16:00] From “Me Too” businesses to story-driven brands [20:00] The 3-step Story-Driven Growth framework explained [25:00] Using AI to define and document your founder story [28:00] How story aligns culture, hiring, and marketing [31:00] Real-world examples: The Greater Need and Textamol [36:00] Dan’s challenge to every listener—start your Why Chain today 🔗 Resources & Links Dan Grech’s free 30-minute business story consultation https://thestorydrivenbusiness.com   💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 📞 Questions? Call (949) 229-2112 or visit https://InfiniteProfitConsulting.com 🚀 Profit-Driven Resources  💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine—without adding more work. 👉 Learn more at https://ProfitBoosterPod.com 📈 Free Growth & Marketing Audit Your leads should be converting. Let’s find out what’s missing. 👉 Book yours now at https://ProfitBoosterBiz.com 🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

Inside Growth 2.0. How AI, GEO & Vibe Coding Are Changing Everything EP322 Profit With A Plan Podcast Release date: October 6, 2025 Guest: Raj Singh, VP of Product at Mozilla Host: Marcia Riner, Business Growth Strategist | Infinite Profit®   🎯 Episode Summary AI isn’t just a buzzword—it’s rewriting the rules of growth. In this episode, Raj Singh, VP of Product at Mozilla and a serial founder with multiple exits, joins Marcia Riner to reveal how GenAI is transforming growth, product management, and visibility for SMBs. They explore the rise of “vibe coding,” GEO over SEO, and how to become a “Super IC” using AI to multiply productivity. 🎥 What You’ll Learn Why “vibe coding” is the next wave of AI-driven creation How one person can now do the work of an entire growth team The surprising platforms AI trusts most for visibility (hint: not Forbes) The rise of the “Super IC” and how to work smarter with AI What GEO and programmatic TikTok mean for modern growth How Mozilla is building AI tools to help solopreneurs grow faster ⏱️ Timestamp Highlights [00:03] Raj Singh’s journey from startup founder to VP at Mozilla [07:50] How GenAI changes the growth equation for SMBs [10:08] What “vibe coding” means and why it matters [13:10] The rise of the “Super IC” and new productivity models [17:44] Cultural shifts: AI replacing conversation, not connection [28:09] SEO vs. GEO: how AI ranks your brand differently [33:05] Real-world tools and takeaways for business owners 🔗 Resources & Links Solo AI Website Builder – www.soloist.ai 💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com   🚀 Profit-Driven Resources 💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine—without adding more work to your plate. 👉 Learn more at ProfitBoosterPod.com 📈 Free Growth & Marketing Audit Your leads should be converting. Let’s find out what’s missing. 👉 Book yours now at ProfitBoosterBiz.com 🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

When to Move Beyond QuickBooks -CFO Insights for Growing Businesses EP321 of Profit With A Plan Podcast Released September 30, 2025   Guest: Laresa McIntyre - Founder and Fractional CFO | Rockbridge CFO Host: Marcia Riner- Business Growth Strategist | Infinite Profit®   🎯 Episode Summary QuickBooks works well in the beginning—but eventually, it can hold you back. If you’re finding it harder to get clear financial insights, it may be a sign you’ve outgrown it. In this episode, fractional CFO Laresa McIntyre shares how to recognize the signals, what options exist beyond QuickBooks, and how the right system can help you scale smarter. 🎥 What You’ll Learn Clear signals you’ve outgrown QuickBooks as your business scales Why financial systems must evolve with your growth goals Affordable mid-level solutions beyond QuickBooks and spreadsheets How better data leads to faster, more confident decisions Why fractional CFO support can save cash while driving growth ⏱️ Timestamp Highlights [00:02] Why QuickBooks eventually holds businesses back [00:10] The difference between accountants and CFOs [00:21] When financial systems become your pain point [00:33] Mid-level solutions like Business Central and NetSuite [00:45] How smarter systems improve cash flow and forecasting [00:53] What investors really want from your financial story 🔗 Resources & Links Guest website: https://rockbridgecfo.com 💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 📞 Questions? Call (949) 229-2112 or visit  https://infiniteProfitConsulting.com 🚀 Profit-Driven Resources (CTAs) 💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine—without adding more work to your plate. 👉 Learn more at https://ProfitBoosterPod.com 📈 Free Growth & Marketing Audit Your leads should be converting. Let’s find out what’s missing. 👉 Book yours now at https://ProfitBoosterBiz.com 🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

🎙 Episode Title Hiring Friends: The Surprising Leadership Advantage EP320 Profit With A Plan Podcast Release Date: September 23, 2025 Guest: Marcylle Combs, MS, RN is an Entrepreneur, Leadership Expert, Speaker, Author, and Podcast Host Host: Marcia Riner, Business Growth Strategist | Infinite Profit®   🎯 Episode Summary What if the advice to never mix business with friendship is holding your company back? In this episode, leadership expert Marcylle Combs shares why building teams around people you trust—and even enjoy—can transform company culture, increase retention, and improve your bottom line. Discover how honesty, humility, and respect create workplaces where people thrive. 🎥 What You’ll Learn Why hiring friends can lead to stronger, more profitable workplaces How honesty and humility attract top talent and drive retention Why culture is the hidden factor in company valuation and exits The ripple effect of respect across employees, customers, and profits Practical hiring insights for building high-performing, trustworthy teams ⏱️ Timestamp Highlights [00:04] Why “never hire friends” might be the wrong advice [07:00] How gossip destroys trust and corrodes company culture [10:51] Why culture and morale impact company valuation [15:46] Hiring mistakes and how to test real problem-solving skills [20:09] The importance of becoming the employer of choice [25:59] Why respect must be earned, not demanded 🔗 Resources & Links MarcylleCombs.com Amazon Books: Never Hire Your Friends 💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com 🚀 Profit-Driven Resources  💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine—without adding more work to your plate. 👉 Learn more at ProfitBoosterPod.com 📈 Free Growth & Marketing Audit Your leads should be converting. Let’s find out what’s missing. 👉 Book yours now at ProfitBoosterBiz.com 🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

🎙 Episode Title Membership Models That Drive Recurring Revenue EP319 of Profit With A Plan Podcast Released: September 16, 2025 Guest: Nathalie Dorémieux is a Membership Maven and tech strategist  Host: Marcia Riner, Business Growth Strategist | CEO of infinite Profit® 🎯 Episode Summary What if your expertise could generate consistent, recurring revenue without you being tied to it every day? Nathalie Dorémieux joins me to share how business owners can create high-retention memberships that align with their vision, attract loyal clients, and build real business assets. You’ll discover how to validate your idea, different membership models that work across industries, and why this could be the smartest way to grow your business. 🎥 What You’ll Learn The signs you’re ready to launch a membership program How to validate your membership idea without heavy investment Different membership models for coaches, consultants, and brick-and-mortar businesses Why community is the key to member success and retention How memberships build loyalty and predictable recurring revenue The hidden asset value memberships add to your business ⏱️ Timestamp Highlights [00:05] Turning expertise into recurring revenue with memberships [06:48] Why memberships beat online courses for client success [10:59] The power of community in keeping members engaged [16:40] Different types of membership models that work [22:00] Mindset shifts before launching a membership program [29:50] Adding memberships to existing programs or alumni communities [33:02] Using recurring revenue as a saleable business asset 🔗 Resources & Links Nathalie Dorémieux – themembershiplab.com themembershiplab.com/mrr-calculator 💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com 🚀 Profit-Driven Resources (CTAs) 💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine—without adding more work to your plate. 👉 Learn more at ProfitBoosterPod.com 📈 Free Growth & Marketing Audit Your leads should be converting. Let’s find out what’s missing. 👉 Book yours now at ProfitBoosterBiz.com 🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.  

🎙 Episode Title Build to Sell, Build to Scale: Exit Strategy Secrets EP 318 of Profit With A Plan Podcast Released 9.9.25 Guest: Vince Perri - Certified Exit Planning Advisor (CEPA) and experienced business broker Host: Marcia Riner - Business Growth Strategist | Infinite Profit®   🎯 Episode Summary Most business owners wait too long to think about selling—but the truth is, the same strategies that make your business attractive to buyers also make it stronger, more profitable, and easier to run right now. In this episode of Profit With A Plan, Marcia talks with exit planning advisor and business broker Vince Perri about how to design your company as a sellable asset—whether you ever sell or not.   🎥 What You’ll Learn Why building to sell naturally forces smarter systems and stronger teams How recurring revenue, niche focus, and owner independence drive value Why de-risking your company is step one to increasing its worth How culture and leadership impact valuation and buyer interest The mindset shifts every entrepreneur needs to scale with confidence ⏱️ Timestamp Highlights [00:05] Selling as a reward, not the goal of business ownership [03:00] Vince’s journey from entrepreneur to business broker [06:30] De-risking your business to make it attractive to buyers [12:00] Empowering employees and building leadership into your team [18:00] How culture and intangible capital increase valuation multiples [22:00] Why value over revenue is the key mindset for long-term success [29:00] Breaking limiting beliefs around scaling, wealth, and growth   🔗 Resources & Links VincePerri.com YouTube: Vince Perri Official Instagram: @VincePerriOfficial 💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com   🚀 Profit-Driven Resources 💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine—without adding more work to your plate. 👉 Learn more at ProfitBoosterPod.com 📈 Free Growth & Marketing Audit Your leads should be converting. Let’s find out what’s missing. 👉 Book yours now at ProfitBoosterBiz.com 🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

🎙 Episode Title Stop Guessing: How to Know Exactly What Your Buyer Wants Released: September 2, 2025 GUEST:  Andy Halko, founder of Insivia & Author of The Buyer Centric Operating System HOST: Marcia Riner, Business Growth Strategist & CEO of Infinite Profit® 🎯 Episode Summary You may think you're customer-focused—but if you're relying on outdated personas and generic feedback, you're already behind. Andy Halko joins Marcia Riner to reveal how AI-powered buyer clones are replacing static personas, helping you test messaging, improve conversions, and adapt faster to changing buyer behavior. 🎥 What You’ll Learn Why most buyer personas fail in today’s fast-changing market The real reason your product or offer isn’t converting What AI buyer twins are and how to use them How to test marketing assets before spending a dollar Why direct customer feedback is often misleading How to adapt to the rise of the omniscient buyer ⏱️ Timestamp Highlights [00:00] Are you truly buyer-centric—or building backwards? [06:40] Why most personas fail and what to use instead [11:50] Creating and using AI-powered customer twins [17:10] Using BuyerTwin to test offers before launch [22:35] How to pivot when your market shifts [27:15] Innovating to match buyer needs in real time 🔗 Resources & Links https://andyhalko.com https://insivia.com https://buyertwin.com  💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 📞 Questions? Call (949) 229-2112 https://InfiniteProfitConsulting.com 🚀 Profit-Driven Resources (CTAs) 💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine—without adding more work to your plate. 👉 Learn more at ProfitBoosterPod.com 📈 Free Growth & Marketing Audit Your leads should be converting. Let’s find out what’s missing. 👉 Book yours now at ProfitBoosterBiz.com 🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

🎙 Episode Title How to Turn Video Views Into Clients (Not Just Clicks) with Josh Troche, Founder of Pedal Stomper Productions Hosted by Marcia Riner, Business Growth Strategist of Infinite Profit® 🎯 Episode Summary Your videos aren’t converting? It’s not the algorithm—it’s your approach. In this episode of Profit With A Plan, Marcia Riner talks with video strategist Josh Troche about what makes video marketing actually generate revenue—not just clicks. From choosing the right type of content for your sales funnel to avoiding vanity metrics and building a loyal, niche audience, this conversation is your blueprint for making video work smarter in your business. Whether you're podcasting, posting reels, or building a YouTube channel, you’ll learn how to use your camera as a client-generating tool—not just a visibility play. 🎥 What You’ll Learn Why smaller, targeted audiences are more profitable than viral reach How to speak to one person—and still grow a massive following The power of niche + controversy in going viral What types of videos work at each stage of your sales funnel How to build trust and visibility without being fake or overproduced ⏱️ Timestamp Highlights [00:05] Think video is just hitting record? Think again [06:30] Attention spans vs. content options: what actually changed [08:50] How to speak to one viewer and let the algorithm work for you [12:00] The viral truck video that built a niche audience [17:00] 10K followers vs. 100 customers—what do you really want? [24:00] Video types that align with the sales funnel [30:00] What makes a business video “good”? Start here 🔗 Resources & Links PedalStomperProductions.com InfiniteProfitConsulting.com 💼 About This Show Profit With A Plan is hosted by Marcia Riner, business growth strategist and CEO of Infinite Profit®. Marcia helps entrepreneurs scale smarter, increase profitability, and build a business that’s worth more—whether they plan to keep it or sell it. 📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com 🚀 Profit-Driven Resources 💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine—without adding more work to your plate. 👉 Learn more at ProfitBoosterPod.com   📈 Free Growth & Marketing Audit Your leads should be converting. Let’s find out what’s missing. 👉 Book yours now at ProfitBoosterBiz.com   🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.   👤 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

Why Your SEO Isn’t Working Anymore (And What to Do in 2025) EP315 Profit With A Plan Podcast Release date: August 12, 2025 Guest: Steven Schneider, CEO of TrioSEO, an agency specializing in content writing services Host:  Marcia Riner, Business Growth Strategist | Infinite Profit®   📌 Podcast Notes SEO is no longer about keywords and backlinks alone—today, it's about trust, authority, and intent. In this episode of PROFIT With A Plan, Steven Schneider, CEO of TrioSEO, unpacks why the old-school SEO playbook is officially dead—and what B2B brands need to do today to actually rank, convert, and stay visible across both search engines and AI platforms like ChatGPT. If your traffic has dropped or your content just isn’t converting, this is your SEO wake-up call. 🔥 Episode Promise Steven built a 7-figure content portfolio without a single paid ad. Now, as the founder of a hands-off SEO agency for B2B brands, he's revealing the modern playbook that drives real ROI, boosts authority, and prepares your site for the AI-powered future of search. ✅ Key Takeaways Why most SEO advice online is dangerously outdated What authority signals Google looks for—and how to build them The E-E-A-T framework that determines your ranking potential How to create content that ranks and converts (not just traffic bait) Why blog strategy is more about search demand than brainstorming How AI search (ChatGPT, Perplexity, etc.) is changing the SEO landscape ⏱️ Timestamped Highlights 00:00 – 01:00 Intro: Why SEO isn’t working the way it used to (and what’s changed) 04:00 – 06:30 Steven’s origin story: Scaling a content portfolio to 7-figures without ads 07:00 – 09:45 The two real levers of SEO today: Content & authority 10:00 – 13:30 How Google evaluates authority and why backlinks still matter 14:00 – 17:00 E-E-A-T explained: Expertise, Experience, Authority, Trust 18:00 – 21:30 Blogging strategy that works: Forget brainstorming—follow search intent 24:00 – 28:00 Why writing for humans (not algorithms) improves ranking and retention 30:00 – 33:00 The role of engagement, hooks, and bounce rates in modern SEO 34:00 – 36:00 How Google and AI platforms crawl your site—and how to stay relevant   🎯 Connect with Steven: Find Steven on LinkedIn at linkedin.com/in/steventrioseo or visit ProfitBoosterPod.com   🚀 Free Growth & Marketing Audit If your leads aren’t converting, you’re leaving revenue behind. Our free Growth & Marketing Audit shows you exactly where your opportunities are—and how to scale smarter. 👉 Book yours now at ProfitBoosterBiz.com   🎧 Subscribe & Stay Ahead Never miss a profit-driving strategy. Find Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform—and be first to hear next week’s episode.   👤 About Marcia Riner Marcia Riner is a business growth strategist and CEO of Infinite Profit®, creator of the Profit Booster® strategies, and host of Profit With A Plan. She helps entrepreneurs scale smarter, increase profitability, and maximize company value—whether they plan to grow, expand, or prepare for a high-value exit. 📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

Mid-Funnel Mastery: How Strategic Video Creates a Ripple Effect EP314 Profit With A Plan Podcast Released August 5, 2025 Guest: Tim Bradley, Co-Founder of Pennant Video Host: Marcia Riner, Business Growth Strategist | Infinite Profit®   🎙️Episode Summary: In this high-impact episode of Profit With A Plan, Marcia Riner is joined by Tim Bradley—co-founder of Pennant Video and the mind behind the Video Marketing Trifecta™—to talk about how B2B brands can use video strategically after they’ve captured attention. Forget top-of-funnel vanity metrics. This is about turning interest into trust, and trust into conversions—while building a powerful ripple effect across your entire marketing ecosystem. Whether you're a scrappy startup or an established brand, you'll learn how to elevate your message with scalable, story-driven video content that actually drives pipeline results. 🔑 Key Takeaways: How the Video Marketing Trifecta™ (Anthem, Explainer, Endorsement) drives mid-funnel conversions The ripple effect of video across your entire digital footprint Real-world strategies for small businesses to compete with high-production brands using smart, authentic storytelling The importance of aligning your video library with your sales team’s needs How to build trust through production value—without breaking the bank ⏱️ Timestamps & SEO Topics: 00:05 – 00:52 🎯 Introduction to Tim Bradley & the Video Marketing Trifecta™ Keywords: B2B video marketing, mid-funnel engagement, marketing framework 01:17 – 02:56 🎯 What is Profit With A Plan? Keywords: business profitability, scaling strategy, business valuation, Marcia Riner 03:15 – 03:41 🎯 Tim’s Bio: 20 Years in Storytelling & Scalable Strategy Keywords: creative leadership, B2B tech brands, Pennant Video 04:15 – 05:01 🎯 From Childhood Storytelling to Brand Strategy Keywords: creative origin story, video production journey, storytelling in business 06:00 – 07:28 🎯 Why Video Needs to Be a Priority in B2B Marketing Keywords: video-first mindset, digital content strategy, ripple effect of video 07:29 – 08:33 🎯 Video Builds Brand Trust & Sales Enablement Simultaneously Keywords: sales enablement tools, brand trust, professional video vs DIY 09:33 – 11:05 🎯 The Real Work Starts After the Click—Why Mid-Funnel Matters Most Keywords: buyer journey, digital touchpoints, mid-funnel strategy 11:52 – 13:14 🎯 Keeping Engagement After the Click: The “Messy Middle” Keywords: customer journey, attention to action, funnel strategy 13:14 – 15:18 🎯 Breakdown of the Video Marketing Trifecta™: Anthem, Explainer, Endorsement Keywords: brand anthem video, explainer video strategy, customer testimonial videos 15:18 – 16:41 🎯 How to Produce High-Quality, Authentic Testimonials That Convert Keywords: video testimonials, customer proof, production value, trust-building content 17:00 – 20:51 🎯 Why Explainer Videos Are the Workhorses of B2B Sales Keywords: explainer videos, sales video library, personalized buyer experiences 23:44 – 26:17 🎯 The Power of Anthem Videos for Emotional Connection Keywords: brand mission video, emotional marketing, values-based messaging 26:34 – 28:06 🎯 Why Every Small Business Needs a Strategic Video Plan Keywords: small business marketing, B2B storytelling, brand positioning for startups 28:06 – 31:57 🎯 Budget-Friendly Tips: How Smaller Firms Can Apply the Trifecta™ Keywords: startup video marketing, affordable brand video, scalable content strategy 32:25 – 33:59 🎯 The Ripple Effect: Maximize ROI From a Single Video Asset Keywords: content repurposing, digital brand strategy, video ROI, scalable content 34:00 – 36:00 🎯 Final Thoughts: Your Video Library is a Business Asset Keywords: content library, B2B lead nurturing, evergreen marketing 36:02 – 37:35 🎯 Where to Learn More from Tim Bradley & Pennant Video Keywords: Pennant Video, video marketing ebook, funnel-focused playbook, Tim Bradley LinkedIn 🔗 Resources Mentioned: Free eBook: Funnel-Focused Video Marketing Playbook at pennantvideo.com Follow Tim on LinkedIn: Tim Bradley | Pennant Video   🔎  SEO Keywords: B2B video marketing, Video Marketing Trifecta™, mid-funnel strategy, testimonial videos, explainer videos, anthem videos, video marketing for tech brands, marketing funnel content, brand storytelling, customer journey, video ROI, scalable video strategy   💰 This episode is sponsored by Profit Booster® Podcast Monetization Hub.  We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com 🚀 Free Growth & Marketing Audit Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit! Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.   🎧 Subscribe & Never Miss an Episode! Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode! 👤 About Marcia Riner Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success. Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com. Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

Profits in the Numbers: Bookkeeping, Tax Smarts & Clarity  EP313 Profit With A Plan Podcast Released: July 29, 2025 Guest: Tanya Akimenko, Tax and Accounting Expert | Golden Apple Agency Host: Marcia Riner, Business Growth Strategist | Infinite Profit® 🔍 Episode Summary Most business owners don’t fail from lack of hustle—they fail because they’re making decisions in the dark. In this episode of PROFIT With A Plan, Marcia Riner sits down with Tanya Akimenko, founder of Golden Apple Agency, who has spent over 20 years helping entrepreneurs simplify their finances, master their cash flow, and finally feel confident in their decisions. If you’ve been avoiding your numbers, unsure how to read your reports, or relying on your bank balance to guide your spending—this is the wake-up call your business needs. ⏱️ Timestamps & Key Takeaways [05:03] How Tanya fell into finance in a remote town in Alaska—and why it was the best thing for her entrepreneurial journey [07:55] The real reason bookkeeping is non-negotiable (and how bad data kills profit) [10:08] What AI gets wrong with bookkeeping—and why clean input matters more than ever [12:21] The hidden cost of messy credit cards and mixed expenses (and what to do instead) [16:01] Tanya’s habit-forming tip for reviewing your numbers—even if you’re not a “finance person” [19:00] How to analyze your financial reports without doing your own books [21:00] Why understanding your break-even point is the foundation for real growth [24:00] The biggest tax strategy mistake most entrepreneurs make—and the fix that could save you six figures [28:00] Tanya’s “John Smith” strategy for treating your business like a real financial entity [32:00] Why financial clarity is the difference between surviving and scaling 🔗 Grab Tanya’s free resource: ProfitBoosterBiz.com and start scaling smarter today.   🎧 Subscribe & Never Miss an Episode! Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode! 👤 About Marcia Riner Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success. Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com. Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

The Sales Engine That Scales – With Alan Versteeg Guest: Alan Versteeg, Co-Founder of Growth Matters Host: Marcia Riner | Profit Booster® Podcast: PROFIT With A Plan Topic: Building a Sales Engine for Entrepreneurial Scale Released: July 22, 2025 🔍 Episode Summary What happens when an engineer applies the law of cause and effect to sales? Alan Versteeg—former engineer, global sales leadership strategist, and co-founder of Growth Matters—joins Marcia Riner to reveal why most entrepreneurs fear sales, how to overcome “sales ick,” and what truly drives growth: not more sales reps, but better sales management. This episode is packed with value for business owners, founders, and service-based entrepreneurs looking to scale smart, lead with conviction, and grow teams that sell—without the sleaze. ⏱️ Timestamps & Key Takeaways [00:00] The Sales Engine Every Entrepreneur Needs Marcia opens the episode with the concept of building a team that sells without you in the room—what Alan calls the real sales engine for scale. [02:53] Alan Versteeg’s Unlikely Path From Engineer to Sales Expert Alan shares how leaving engineering, getting fired from his first four sales jobs, and finally treating sales as a profession changed everything. [05:47] Why Motivation Alone Doesn’t Work Alan explains how being “the world’s most motivated talking brochure” failed—and how cause and effect became his north star for success. [09:00] Selling vs. Helping: The Real Mindset Shift ✨ “Selling won’t help—but helping will sell.” Alan breaks down the psychology behind ethical sales and how intent, not personality, is what persuades. [11:00] Conviction, Not Charisma, Drives Sales Marcia and Alan explore why you don’t need to be extroverted to be successful in sales. What you need is conviction and a service-oriented mindset. [13:00] Avoiding the “Ick” Factor in Sales Conversations Sales becomes authentic when entrepreneurs stop talking about their product features and start speaking about the problems they solve. [16:00] The Clear Line Between Confidence and Arrogance Alan explains why the difference is tact, not tone—and how to persuade without damaging relationships. [20:40] Objection Prevention vs. Objection Handling Instead of responding defensively, Alan teaches entrepreneurs to preemptively name their buyer’s hesitation and build trust faster. [24:00] Scaling the Sales Function Through Standards "You can’t scale yourself—you can only scale your standards.” Alan shares how setting cultural and performance standards enables companies to scale through people, not pressure. [27:05] What Actually Makes a Great Salesperson It’s not knowledge or charisma—it’s the ability to connect, listen, and sell with values that match the brand. Hire managers who grow people, not just sales. [29:13] Final Advice: Give Yourself Agency to Sell with Purpose Alan closes by urging entrepreneurs to “look in the mirror” and realize they’ve created a solution worth sharing. Let go of the imposter voice—and sell with purpose. 🔑 SEO Keywords sales engine for entrepreneurs, scaling your business, sales management tips, ethical sales strategies, sales leadership, how to overcome sales fear, building a sales team, persuasion vs manipulation, conviction in selling, hiring sales managers, sales psychology, objection prevention, sales training for entrepreneurs 📢 Call to Action Want to develop a sales team that scales without you? 👉 Learn more about Alan Versteeg and his sales manager development programs at www.salesgrowthmatters.com     💰This episode is sponsored by Profit Booster® Podcast Monetization Hub.  We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com 🚀 Free Growth & Marketing Audit Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit! Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.   🎧 Subscribe & Never Miss an Episode! Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode! 👤 About Marcia Riner Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success. Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com. Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

Building a Sales Team That Sells: Hiring Right and Messaging Smart EP311 - Profit With A Plan Podcast Released Date: July 15, 2025 Guest: Walter Crosby, CEO of Helix Sales Development Host: Marcia Riner, Business Growth Strategist | Infinite Profit®   Episode Overview Think hiring your first salesperson is as easy as picking someone with a great résumé? Think again. On this episode of PROFIT With A Plan, Marcia Riner sits down with sales development expert Walter Crosby to bust hiring myths and reveal how most CEOs hire salespeople all wrong. Walter shares why industry experience can backfire, how to create congruent sales messaging, and what it really takes to build a high-performance sales team with repeatable revenue results. Whether you're about to make your first sales hire or you're ready to restructure a team that's not performing—this episode is your playbook. ⏱️ Key Takeaways & Timestamps [00:03:20] Meet Walter Crosby Get to know Walter's backstory, why he launched Helix Sales Development, and how he's helping founders scale their sales organizations the right way. [00:04:43] Falling Into Sales: The Accidental Career Path Walter shares how most top salespeople don’t start in sales—and why the hunger to perform outweighs fancy credentials. [00:08:00] Why Needing to Be Liked Kills Sales Performance Discover why a salesperson’s need for approval gets in the way of asking tough, deal-closing questions. [00:10:00] The Traits of a Top Sales Rep The four must-have characteristics of a great salesperson: curiosity, skepticism, active listening, and empathy. [00:14:05] Are You Solving the Wrong Problem? Walter explains how to challenge client assumptions and uncover the real issues behind poor close rates. [00:15:45] The #1 Mistake in Sales Hiring Stop hiring salespeople like every other employee. Walter reveals how to rethink your interview process. [00:17:00] Skill Set vs. Mindset: Hire for What Matters Why sales success isn’t about product knowledge—but knowing how to reach, navigate, and speak to the buyer. [00:21:10] Why Industry Experience is Overrated Walter explains why hiring from inside your industry might actually hurt you—and what to look for instead. [00:23:00] Stop Selling the Job During the Interview Learn how to evaluate a candidate before pitching your company culture and compensation package. [00:26:00] Why Your Salesperson Shouldn’t Be Your Marketer Understand the different roles required in lead generation vs. closing—and why expecting one person to do it all is a recipe for failure. [00:29:00] Aligning Sales & Marketing Messaging Discover how to hand your sales team the right message—so they’re not winging it with buyers. [00:32:00] The Infrastructure of a Winning Sales Org Why you need sales processes, messaging, management, and training before you expect consistent performance. [00:33:45] Never Promote Your Top Salesperson to Manager Walter shares the leadership trap most CEOs fall into—and what to do instead. [00:36:01] Resource: Walter’s Sales Velocity Email Series Get real stories from the trenches and lessons learned from 40+ years of sales leadership. Sign up at 🔗 https://magnet.helixsalesdevelopment.com/sales-velocity 🔧 Resources & Mentions Helix Sales Development Sales Velocity Free Email Series Connect with Walter on LinkedIn     💰This episode is sponsored by Profit Booster® Podcast Monetization Hub.  We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com 🚀 Free Growth & Marketing Audit Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit! Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.   🎧 Subscribe & Never Miss an Episode! Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode! 👤 About Marcia Riner Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success. Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com. Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

Scaling Smart: Private Equity, Profit & Purpose Guest: John Brooks, CEO of Warehouse on Wheels Host: Marcia Riner, Profit Booster® | PROFIT With A Plan Podcast Episode Runtime: 33 mins Tags: private equity, business growth strategy, business exit, scaling operations, stakeholder ROI, team ownership, trailer rentals 🚀 Episode Overview What does it take to grow from 4,000 to over 37,000 assets, expand across North America, and create private equity returns as high as 9x? In this powerful episode, Marcia is joined by John Brooks, the CEO of Warehouse on Wheels (WOW) — a seasoned financial and operational executive with deep experience in building PE-backed businesses for profitable exits. Since 2018, John has led WOW from a modest startup to one of North America’s fastest-growing trailer rental companies with 35+ offices and 37,000+ trailers. You’ll hear what it really takes to scale sustainably, work with investors (not for them), and create legacy wealth — not just for founders, but entire teams. ⏱️ Key Takeaways & Timestamps [00:03:00] How John Got Into Private Equity John shares his 7 “tours of duty” in PE-backed roles and the aha moment that led him to build WOW by acquiring a competitor. [00:05:35] Vetting Your Private Equity Partner Not all capital is created equal. John explains why business owners must interview PE firms, check cultural fit, and align expectations up front. [00:07:00] Why PE is Rocket Fuel for Growth "You’ve built the rocket and mapped the flight path — now you need fuel." Private equity accelerates momentum if you’ve got a clear vision. [00:09:45] Structuring Smart Partnerships Avoid getting pushed aside: run your business like a business, not a lifestyle. Clean books, defined roles, and early clarity on ownership percentages are key. [00:12:00] Staying In the Business After a Deal Exiting isn’t required. Many firms want leaders to stay and reinvest. WOW itself has transitioned from one PE sponsor to another — with John and his team intact. [00:14:00] Sharing Wealth with Your Team WOW’s employee reward model gives every team member a financial stake in the next sale — creating loyalty and life-changing impact. [00:16:00] PE as a Culture and Leadership Amplifier PE isn’t just financial capital — it can bring senior leadership support, L&D investments, and help build organizations that scale. [00:18:00] What to Expect in the Exit Process Selling to PE? Expect 6–12 months of due diligence, data rooms, advisors, and distraction. Prep early with experienced legal and banking support. [00:21:00] Why PE Relationships Fail Surprises kill trust. Misalignment, lack of transparency, and poor communication are the fastest paths to breakdowns with investors. [00:23:00] Shifting from Entrepreneur to Executive Owners must decide: stay and adapt to accountability, or exit and let others carry the vision. Either way, clarity from Day 1 matters. [00:26:00] Alternative Capital Options You don’t always need to give up equity. John shares insights into permanent non-control equity, private debt capital, and creative funding vehicles. [00:28:00] 100% of $100 vs. 49% of $1M Sometimes less is more. Giving up a slice of ownership can dramatically grow what you actually keep — if it comes with the right partners. 📚 Resources & Mentions Warehouse on Wheels: www.wowtrailers.com “Ritz-Carlton service at Hampton Inn prices.” John Brooks on LinkedIn: Connect with John For behind-the-scenes lessons from a PE-fluent CEO Free 30-Day Trial – Profit Booster® Marketing Hub Smarter automations, better leads, more sales — no tech headaches. 💡 Final Thoughts Private equity isn’t the villain it’s often made out to be. In fact, it may be the very thing that takes your business from where it is to where it could be — with capital, leadership support, and culture-enhancing investments that build lasting value. As John puts it, the key isn’t if you raise capital — it’s who you raise it from and how prepared you are when the time comes.     💰This episode is sponsored by Profit Booster® Podcast Monetization Hub.  We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com 🚀 Free Growth & Marketing Audit Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit! Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.   🎧 Subscribe & Never Miss an Episode! Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode! 👤 About Marcia Riner Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success. Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com. Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

Building Capacity & Using Positive Stress to Drive Business Growth Podcast: Profit With A Plan - Episode 309 Release date: July 1, 2025 Guest: Steve Perry, Founder of The Well Recruiting Solutions & Author of The Capacity Model Host: Marcia Riner, Business Growth Strategist at Infinite Profit® Episode Summary Is stress holding you back—or pushing you forward? In this game-changing episode, Steve Perry breaks down how positive stress can expand your leadership capacity, grow your business, and create teams that thrive. Discover how to shift from breakdown to breakthrough, empower your team, and build a business that scales without burning out. Whether you’re hiring your first employee or leading a large organization, this episode is packed with insights on capacity-building, mindset, team empowerment, and stress as a growth signal. 🔑 Key Takeaways How stress can be a gift and a trigger for growth The 3 stages of breakdown—and how to avoid them Steve's Capacity Model pillars: Education, Habits, Relationships Leading through change without losing your team Why you must "fire yourself from the day-to-day" to scale 🕒 Timestamps for Key Points 00:00:08 – Can stress actually supercharge your business growth? 00:02:19 – Guest intro: Steve Perry’s journey from teen entrepreneur to Fortune 100 exec 00:05:50 – Building a business from necessity and grit: Steve’s entrepreneurial start 00:07:00 – “Begin with the end in mind”: Goal-setting as a stress reframer 00:09:00 – The Capacity Model: Stress is a gift 00:10:00 – The 3 stages of breakdown: disappointment → disillusionment → greener pastures 00:12:27 – The breakthrough alternative: how to actually grow your capacity 00:13:15 – 3 pillars of capacity: education, habits, and relationships 00:14:13 – How to shift your mindset in the middle of disappointment 00:15:12 – External inputs: mentors, coaches, and capacity lifters 00:17:00 – Applying this model across marriage, parenting, and personal life 00:18:30 – Frequency of hitting capacity ceilings—daily or monthly? 00:20:04 – Leading through a business pivot: Steve’s firsthand experience 00:22:41 – Why team alignment and transparency are key to embracing change 00:23:18 – Using stress to spark skill development and new opportunities 00:25:07 – The 4 truths of capacity-building Personal and professional stress are intertwined “Whether you think you can or can’t—you’re right” Life is hard—or life is hard Doing more ≠ working more hours 00:30:11 – Maximizing impact with the same 168 hours: the 1% that creates 50% of your results 00:32:12 – Where to find Steve and his free resource: HireTheWell.com 00:34:06 – Marcia’s takeaway: using stress to break through growth ceilings 🔗 Resources & Mentions 🎯 Download Steve’s 10 Must-Ask Interview Questions: HireTheWell.com 📘 The Capacity Model by Steve Perry 📲 Follow Steve Perry on LinkedIn: Steve Perry     💰This episode is sponsored by Profit Booster® Podcast Monetization Hub.  We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com 🚀 Free Growth & Marketing Audit Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit! Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.   🎧 Subscribe & Never Miss an Episode! Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode! 👤 About Marcia Riner Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success. Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com. Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️