Send us a text Shownotes can be found at https://www.profitwithlaw.com/501. On this episode of the Profit with Law Podcast, host Moshe Amsel sits down with marketing strategist and author Eli Natoli to explore why most law firm marketing falls flat — and what to do instead. Eli shares her Service First framework, revealing how emotional resonance, authenticity, and clarity of values can create stronger client connections than any “tactical” hook ever could. If you’re ready to attract th...
Send us a text Shownotes can be found at https://www.profitwithlaw.com/0500. Episode 500: Celebrating 500 Episodes of Profit with Law We’ve hit an incredible milestone — 500 episodes of the Profit with Law Podcast! In this special anniversary episode, Moshe reflects on the journey, shares the key mindset shifts that have fueled growth for him and his clients, and offers gratitude to the team that made it all possible. As part of the celebration, we hear from a lineup of amazing guests, who sh...
Send us a text Shownotes can be found at https://www.profitwithlaw.com/499. Most law firm owners leave millions on the table—all because they wait too long to prepare their business for sale (or don’t at all). Even if you’re years from selling, failing to build a scalable, turnkey firm can choke your profits and growth today. In this episode, Moshe is joined by Dr. Ruth Mantrack—business strategist and exit planning expert—to unpack why thinking like a seller now is the smartest move for ever...
Send us a text Shownotes can be found at https://www.profitwithlaw.com/498. What if scaling your law firm wasn’t about grinding harder—but about thinking like an investor? This episode of Profit with Law is repurposed from Moshe Amsel’s exclusive Law Firm Growth Summit talk—content normally reserved for summit attendees, now available to you on the podcast. Moshe breaks down the investor’s mindset for growth, showing how to set big financial goals, reverse-engineer your client targets, and in...
Send us a text Shownotes can be found at https://www.profitwithlaw.com/497 Most law firm owners think bonuses automatically motivate their teams - but the wrong plan can quietly drain your profits and create more frustration than results. In this exclusive replay from the Law Firm Growth Summit, Moshe Amsel breaks down the truth about law firm bonuses: why “just because” payouts don’t usually work, and how to design compensation structures that reward real performance without eroding your mar...
Send us a text Shownotes can be found at https://www.profitwithlaw.com/496. You’re probably wasting thousands each year on marketing that doesn’t work—and most law firm owners don’t even realize it until it’s too late. In this Profit with Law episode, Moshe Amsel is joined by Danny Decker of Spotlight Branding to break down what actually drives profitable law firm marketing—and what leaves you spinning your wheels. Whether you’re throwing money at digital ads or relying solely on referrals, t...
Send us a text Shownotes can be found at https://www.profitwithlaw.com/495. Most law firm owners think the answer to growth is spending more on marketing. The truth? Without a clear strategy and the right data, you’re just burning cash. In this episode, host Moshe Amsel sits down with Jordan Whelan—media strategist and marketing powerhouse for PI firms—to break down what actually works in legal marketing today. Whether you’re a small firm trying to stretch your budget or an established practi...
Send us a text Shownotes can be found at https://www.profitwithlaw.com/494. Most law firm owners look successful on the outside—busy staff, a nice office, and a steady stream of clients. But behind the scenes, too many are secretly transferring money from personal savings just to cover payroll, running on fumes, and wondering why all their hard work isn’t turning into real profit. If you’re growing but constantly feel cash poor—or you simply want to take home more from what you earn—this epis...
Send us a text Shownotes can be found at https://www.profitwithlaw.com/493. Most law firm owners aren’t scaling because they’re hiring the wrong way. It’s not about the number of people on your team—it’s about the right people, in the right roles, at the right time. In this episode, Moshe Amsel breaks down the costly hiring mistakes that stall law firm growth, and shares the smarter, leaner way to build support without overcommitting your budget or your time. Whether you're hiring your first ...
Send us a text Shownotes can be found at https://www.profitwithlaw.com/492 Most law firm owners think they need better systems, more leads, or another hire to scale—but the real bottleneck? It’s often you. If you’re buried in day-to-day operations, constantly firefighting, or holding off on delegation because “no one can do it like you,” this episode is the shift you’ve been waiting for. This week, I sit down with business alignment coach Emily Aarons to unpack the inner work behind building ...
Send us a text Shownotes can be found at https://www.profitwithlaw.com/491. Think your firm’s 401(k) plan is “set it and forget it”? Think again. The retirement plan you’ve set up for your employees could be quietly draining thousands of dollars—hurting your staff’s long-term savings and eating into your firm’s profits. In this episode of the Profit with Law Podcast, host Moshe Amsel sits down with 401(k) forensic consultant Paul Sippil to reveal the hidden costs, bad assumptions, and m...
Send us a text Shownotes can be found at https://www.profitwithlaw.com/490. In this follow-up to “Save $192,500 by Hiring the Perfect Law Firm Team,” Moshe Amsel goes deeper into the hiring strategies that separate thriving firms from those stuck in slow growth. From vetting candidates with strategic exercises to onboarding them the right way, Moshe shares practical steps to attract top talent and avoid the financial drain of a bad hire. If you’ve ever rushed to fill a role, underpaid the rig...
Send us a text Shownotes can be found at https://www.profitwithlaw.com/489. How to Build the Dream Team That Will Double Your Law Firm’s Revenue This episode brings you inside a powerful session from the Law Firm Growth Summit, where Moshe dives deep into how to assemble a dream team for your law firm and avoid the most expensive hiring mistakes. Law firm owners constantly tell host Moshe Amsel the same thing: “I can’t find good people.” But in this episode, Moshe challenges that mindset—and ...
Send us a text Shownotes can be found at https://www.profitwithlaw.com/488. What happens when growing your law firm is no longer just about making more money? In this episode of the Profit with Law Podcast, host Moshe Amsel speaks with business leader Josh Nelson, who shares the powerful mindset and strategy shifts that helped him break through to the next stage of growth. While the story is his, the lessons are universal for law firm owners looking to build something sustainable, profitable,...
Send us a text Shownotes can be found at https://www.profitwithlaw.com/487. Most law firms are losing leads every day — not because of bad marketing, but because of slow or outdated intake processes. In this episode of the Profit with Law Podcast, Moshe Amsel sits down with Joe Ruotolo, head of marketing at Intaker and creator of Arthur the AI bot, to explore how small law firms can leverage AI to fix intake bottlenecks and stay ahead of the competition. They discuss the power of “speed to le...
Send us a text Shownotes can be found at https://www.profitwithlaw.com/486. Are you using the smartest strategies available to grow your law firm — or just spinning your wheels? In this episode of the Profit with Law Podcast, Moshe Amsel, with Chris Dreyer, breaks down the three biggest levers firm owners must begin to dabble in to scale sustainably: marketing that drives real ROI, staffing that frees up your time, and AI tools that increase efficiency without compromising quality (even thoug...
Send us a text Shownotes can be found at https://www.profitwithlaw.com/485. Most law firm owners think their accountant is doing just fine — but the truth is, if you're only meeting with them once a year, you’re probably leaving serious money on the table. In this solo episode, Moshe Amsel shares real-world examples and practical strategies to help you turn tax planning into a tool for building long-term wealth. You’ll hear how one firm lost over $500,000 to the IRS — and the simple planning ...
Send us a text Shownotes can be found at https://www.profitwithlaw.com/484. Most law firm owners think they have a marketing problem… But what if the real issue is what happens after a lead comes in? In this episode of Profit with Law, CMO Margarita Eberline reveals why most firms are leaving money on the table — not because of weak marketing, but because of a broken or missing sales process. You’ll learn: ✅ Why leads aren’t converting (even with solid marketing) ✅ The hidden cost...
Send us a text Shownotes can be found at https://www.profitwithlaw.com/483. Infinite banking- the how, what, and why (that gets your firm producing generational wealth) Most law firm owners strive to build successful practices — but how many are actually thinking about creating generational wealth and a lasting legacy? In this eye-opening episode of Profit with Law, entrepreneur, investor, and bestselling author M.C. Laubscher joins us to reveal why the traditional financial advice most law...
Send us a text Shownotes can be found at https://www.profitwithlaw.com/482. “How open minded are you to learning something new and being coached?” Anthony asked, “Because if you're not, then it's probably not going to work.” In this episode of Profit with Law, guest Anthony Carls—president of Rocket Clicks and co-founder of Sterling Lawyers—reveals the insider marketing blueprint he's used to scale a family law firm to over $15M in annual revenue. Anthony dives deep into why most family...