I didn't quit my high-paying software engineering job at Apple to make LESS money in my photography business. I quit because I saw that building my own creative business meant there would be no salary ceiling. I'd be in control of how much I make—not some VP deciding my worth based on years of experience. You deserve to be a WEALTHY creative. In this episode, I'm breaking down: Why I REALLY quit my corporate job (hint: it wasn't to "follow my passion" and accept less money)The difference betw...
In this episode, I’m sharing one of my favorite long-term marketing strategies: using education to attract and convert clients. I’m not talking about teaching others how to do what you do (like I do with brand photographers)—I mean teaching your ideal clients something valuable that naturally leads them to book your services. I’ll walk you through real examples from my own business, like how my course Brand Your Gram and a local workshop unintentionally turned into client bookings. I’ll also ...
In this episode, we’re diving into an essential topic for the start of the year: goal setting. Or my preferred term: goal auditing! Join the Goal Audit Workshop: https://www.emilykim.co/goalauditworkshop New Year’s resolutions are often ambitious, but are they truly your goals, or are they borrowed from the people and media around you? Join me as I share my personal journey of learning to audit goals and a three-step process to ensure your ambitions align with your vision and values. Here’...
Today I'm not talking about niching, I'm talking about specificity and how it's one of the two main strategies to making sales in your service-based business. So those strategies are: 1) being specific 2) building a personal brand Both play important parts in your marketing, but I'm sharing a recent experience from my own business of how specificity led to faster AND easier sales. 00:00 Two main ways to make sales 02:11 The power of specificity: example from my own business 03:03 Personal ...
Sign up for The Premium Pivot waitlist: https://www.emilykim.co/pivot-waitlist In this episode of the Profitable Creatives Podcast, I'm sharing how I elevated my brand photography services from a $600 photography-only session to a $4,000 comprehensive brand experience. We're talking about how to make this an easy YES for your clients so that you become the no-brainer choice of brand photographer. 00:40 How my pricing went from $600 to $4,000 for LESS work 01:51 Creating an e...