FREE Event: The Farm Marketing Fix – October 5th Sign up HERE Ethan and Natalie Brinegar raise grass-fed beef, lamb, and pastured chicken at Haven Hills Farm in Webster, Minnesota. They both work full time. Their daughter is two. They sell at one farmers market. Eleven months ago they joined The Profitable Farmer. Since then, farmers market sales climbed 60% and direct sales climbed 75%. Prices doubled over two years. They shut off shipping. And this February they used the 5-Day Sales Launch to sell an entire season of beef before the cattle ever reached the processor. Inside: why they abandoned a paid e-commerce site before it launched, how time management changed the way Ethan ends his day, what happened the first time they raised prices 20%, and the customer conversation that turned a "too expensive" into two packages sold five minutes later. If you know your prices are too low and are afraid to fix it, start here. Farm Marketing Fix (Free Masterclass October 5th) - If you're heading into another season unsure how to price or where to start, this is a full week of marketing help at no cost, and a real taste of what a year of coaching looks like. Save your seat at charlottemsmith.com/masterclass
FREE Event: Farm Marketing Week – October 5th Sign up HERE Every farmer in the valley told Kate Gessford she could not make it. There are no frost-free days on record where she farms. The market season runs ten weeks. Last year she hauled vegetables home and made $120 on a good day. This year she sells out in 30 minutes, raised her chicken from $6 to $10 a pound with zero pushback, and sold out a five-day launch in three days. We talk about the pricing math, the emails, the launch, and the part she did not see coming: her autoimmune symptoms cleared, her marriage shifted, and she finally let people help her. If you are working harder than anyone you know and still packing product back into the truck, start here. Farm Marketing Week starts October 5th: charlottemsmith.com/masterclass
FREE Event: Farm Marketing Week - October 5th Sign up HERE My dad's farm went bankrupt in the 80s. We lived on hundreds of acres and still had food scarcity. After 13 years of coaching farmers, here's what I've learned: your success isn't limited by your location, your competition, or your website. It's limited by what you think is possible. Farmers in my program average a 200% increase in sales their first year, and most earn back their investment within 90 days. They get the same training as everyone else. What changes is their thinking. In this episode: The simple thoughts that keep skilled farmers stuck Why "I can't raise my prices" is a belief, not a fact The one question that unlocks pricing confidence How to kill overwhelm in your busiest season Works for flowers, meat, milk, eggs, produce, fiber, and every direct to consumer farm. Farm Marketing Week starts October 5th, join us at: charlottemsmith.com/masterclass
FREE Event: Farm Marketing Week - October 5th. Sign up HERE "I should be further along by now." Notice what that sentence does to your shoulders. That reaction is your clue. Charlotte Smith calls this success expectancy, and it is one of the most expensive thoughts her clients bring to coaching calls. It feels like an accurate description of your life. It is a mindset, and it is the thing standing between you and the result you want. In this episode you will hear real coaching examples: the client who stopped marketing for weeks, and the client planning 18-hour days to hit a deadline she invented. You will learn the four expectations hiding underneath the thought and the three-step protocol to replace it. Your only assignment this week is to notice whether that sentence is running in the background. What You'll Learn Why "I should be further along" is a thought you can change, not a fact you have to live with How expecting success can actively prevent success The four hidden expectations underneath the thought: timeline, effort, skills, and investment The three-step thought protocol Charlotte uses with clients to build a mindset that holds up in month nine Key Takeaways Feelings drive actions. Nobody has ever felt defeated and then taken big, strategic action. Defeat produces quitting or frantic busywork. The lens distorts everything. With that thought running, your business, body, home, and website all look broken. Most of them just needed more time. Check the source of the target. If you did not set the deadline from a plan and self-confidence, you are not behind. Awareness first. Catch the thought, label it, and stop rearranging your external life to fix an internal problem. FAQ Q: What is success expectancy? A: Expecting you should already have it. That expectation creates frustration, and frustration drives the actions that keep you stuck. Q: Isn't expecting success the point? A: Believing you are capable opens you up. Being frustrated it has not happened yet shuts you down. Those are two different thoughts. Q: Why does "I Should Be Further Along" feel like a fact? A: Repetition. You said it enough times that it stopped sounding like an opinion. Q: What do I think instead? A: "I'm giving this all the time it takes." Resources Mentioned Free masterclass, October 5th: How to Say No Without Losing the People You Love. Live coaching included. Last time this year. Sign up at: charlottemsmith.com/class Profitable Mindset Academy. Weekly coaching and the goal setting training from this episode. Registration opens once more before year end: charlottemsmith.com/coaching
Ready to stop saying yes when you mean no? Free masterclass October 5th: Sign up HERE What's the one thing you wish you'd said no to instead of yes? I asked 1,500 women that question on a free masterclass. Hundreds answered. The volunteer role. The mom who calls daily. The invitation you dread. Then I asked how it feels. Anxious. Guilty. Behind. Resentful. We coached for 20 minutes using one skill. When I asked again, the chat filled up: lighter, relieved, hopeful. Nothing in their lives had changed. Same people. Same problems. Same calendar. In this episode I break down what actually shifted, share what happened to Jen and Julie, and answer the question I get more than any other: isn't spending time and money on myself selfish? Then I do the thing I've waited 25 years to do and open the doors to the Profitable Mindset Academy. I've taught marketing to farmers for decades. This is not that. The Academy is for every woman, every age, every background. I've coached women from 17 to their late 70s and the skills work the same for all of them. Doors close Friday, August 21st at midnight Eastern. Join the Academy: charlottemsmith.com/coaching Free strategy call: charlottemsmith.com/strategy