FREE Master Class: The Farm Marketing Fix Sign Up HERE You know how when you sit down to write your Black Friday email, you get all worried about leaving someone out? You want to reach your older customers AND your younger customers, those with kids and those without, AND that person who bought from you six months ago. So you do your best to include everyone! But nobody buys. đ¤Śââď¸ Total crickets. I get it. I used to do this exact thing. I worried that getting too specific would turn some customers off. Turns out there's a way better approach. In this episode, I walk through a real email from a flower farmer I just coached: You'll see her original version, what we changed, and why one sold out her products while the other would've bombed My simple notebook trick for collecting the phrases that make people stop scrolling and think "Wait, are they reading my mind?" Real results: One farmer used this and sold out her beef from summer. Another sold out half her spring flower shares before Christmas even happened Why this isn't just about Black Friday - this works all year long If your marketing hasn't worked before? Not to worry. It's a skill you haven't learned yet - and I'm here to help. The truth: Generic marketing feels safer. Specific marketing actually sells. Click HERE and Let's Meet! Chat with us to see if Farm Marketing Mastery can break you out of marketing misery. Â
FREE Master Class: The Farm Marketing Fix Sign Up HERE I just got off coaching calls with brand new Farm Marketing Mastery clients, and I keep seeing the same patterns over and over again. These farmers are making mistakes that are costing them thousands of dollars and countless hoursâand they don't even realize it. Here's what might surprise you: You're probably stuck in at least 3 of these traps right now. Most farmers are in 4 or 5 before they get help. And here's the thingâthese aren't complicated problems. But they ARE keeping you exhausted, overwhelmed, and unprofitable. In this episode, I reveal: The biggest lie you're telling yourself about time (and what to do instead) Why selling multiple products is actually costing you money The one shift that helped my clients make more in 60 days than they made all last year How your thoughts are literally creating your broke results (backed by science) The counterintuitive truth about email that most farmers ignore Some of this might be uncomfortable to hear. It might even seem to go against what everyone else is doing. But that's exactly why it works. If you're working sunrise to sunset, not paying yourself, and feeling like you're spinning your wheelsâthis episode is for you. "Charlotte, I didn't believe you at first, but we trusted you. We made more money in 60 days than all of last year." â It's not magic. It's focus. Click HERE and Let's Meet! Chat with us to see if Farm Marketing Mastery can break you out of marketing misery. Â
Click HERE and Let's Meet!  Chat with us to see if Farm Marketing Mastery can break you out of marketing misery.  If you've ever looked at your prices and thought, "I can't charge that much!" this episode's for you.  I just held a coaching call that completely shifted how one farmer thinks about pricing. She'd never charged for anything in her life. Never run a business. Was a stay-at-home mom for 20 years. And she was building a healing memorial garden for her community.  But she was paralyzed by guilt about charging money for something meant to help people.  Sound familiar?  In this episode, I'm sharing the exact framework I walked her throughâthe Belief Triadâthat's helped hundreds of farmers finally charge what they need to stay in business.  Here's what you'll discover: - Why 98% of farms go out of business by year five (and the ONE skill that could change that) - The truth about what your customers actually want (hint: they WANT to pay you) - Why your fear around pricing isn't about money at allâit's about something much deeper - The exact strategy I use before doing anything scary in my business  If you've ever felt shame about wanting to make money from something meaningful, or thought "Who am I to charge these prices?"âthis episode will change everything.  Your farm can't serve your community if you're broke. đ¤Śââď¸
Click HERE and Let's Meet! Chat with us to see if Farm Marketing Mastery can break you out of marketing misery. I used to wake up before dawn to milk cows, spend all day running kids around and doing farm work, then collapse exhausted every single night. Sunrise to sunset - and still no money left at the end of the year. If you're working that hard but there's still nothing left... I need you to stop what you're doing and listen to this episode right now. I mean it. I just got off a coaching call with a farmer who was doing ALL the right things: Amazing website. Farmers market every Saturday. School partnerships. Food pantries. Multiple product sizes. On paper, she looked like she had it figured out. But here's what was actually happening - she was stuck at $80K and couldn't break through. No matter how hard she worked. The problem wasn't that she wasn't doing enough. The problem is she was doing TOO MUCH. In this episode, you'll hear: Why selling chicken, beef, AND pork actually STOPS you from having money leftover at the end of the year The "Scatter Trap" and how it keeps farmers broke - so just know that The "Rule of One" that gets you profitable faster than anything else (most farmers get this totally wrong) The simple fix that helped farmers go from stuck to sold out Here's what changed everything: One product. One sales channel. Consistent effort in ONE direction. That's it. You'll hear the actual coaching call - the breakthroughs, the "aha" moments, the relief when this farmer realized she could let things GO and actually make money. Bottom line: You don't need to do more. You need to do LESS.
Click HERE and Let's Meet! Chat with us to see if Farm Marketing Mastery can break you out of marketing misery. Quick question: Do you have a customer who owes you money right now? A farmer came to coaching because her second-biggest customer kept "forgetting" to pay. Every. Single. Time. And she was terrified to say something. Sound familiar? Here's what changed everything in our session: The ONE question that reveals if your "small problem" will destroy your business as you grow Word-for-word scripts to collect money without feeling mean or threatening Why that problem customer is actually a GIFT to your business How one uncomfortable conversation saves you thousands down the road The transformation? By the end of our call, this farmer went from scared to EXCITED about setting boundaries. If you've ever felt guilty or afraid of asking someone to pay what they owe you, this episode will change everything. FREE Master Class: Three Steps to Your Profitable Farm Sign Up HERE Â
Farm Marketing Mastery is officially open for enrollment this week! 𼳠Sign Up HERE Here's what's keeping you broke: chickens, pigs, beef, eggs, three farmers markets, a farm stand, wholesale accounts. You think diversification protects you, but it's the exact thing killing your profit. Every revenue stream you add steals 20% from everything else. You're diluting your brand, confusing your customers, and mastering nothing. Sound backwards? The farmers paying off mortgages, hitting six figures, even crossing a million in sales all did one thing: focused on ONE product until it was wildly profitable. Choose your one thing, ignore everything else, and watch what happens when you finally stop spreading yourself thin. Click HERE and Let's Meet! Chat with us to see if Farm Marketing Mastery can break you out of marketing misery. Â
FREE Master Class: 5 costly mistakes that are keeping your farm broke Sign Up HERE One of the farmers in my program was dying yarn with plants she grew herself, alpacas grazing nearbyâliving her dream farm life. But she couldn't enjoy ANY of it. Every light switch triggered shame. Every irrigation pump whispered "I'm doing it wrong." She was looping on money thoughts every day, all the time, hours and hours. Then everything changed in our 30-minute coaching call. In this episode, you'll hear: The jaw-dropping realization about her December paycheck that flipped everything How negative money thoughts literally block your ability to make money (she was unknowingly repelling success) The exact moment she spontaneously decided to STOP forcing early salesâand what happened next Same December paycheck. Completely different experience. Whether you're dealing with irregular income, debt shame, or that sick feeling when you check your accountâlisten to the breakthrough that took her from panic to peace. Your bank account doesn't determine how you feel. Your thoughts do. Click HERE and Let's Meet! Chat with us to see if Farm Marketing Mastery can break you out of marketing misery.
FREE Master Class: 5 costly mistakes that are keeping your farm broke Sign Up HERE Picture this: You raise 200 chickens, write beautiful marketing emails, launch with enthusiasm. The result? Zero sales. Not one chicken sold. Sound familiar? This week I'm sharing the coaching call that completely shifted everything for one devastated farmerâand why her "failure" was actually the foundation for success. The game-changing reframe: New product = new business. Her beef customers weren't automatically going to buy chicken. She needed to start over with market research, relationship building, and strategic giveaways. The breakthrough? Nothing in her situation had changed except her understanding. She wasn't failingâshe was building. "You don't plant an apple tree and get frustrated when there's no apples." Whether you're adding chickens, agritourism, or any new product lineâthis episode will shift your timeline expectations and give you hope again. She went from "I'm ready to quit" to "I'm figuring this out" in one conversation. Your new product line isn't failing if no one buys. You're just on step one. Listen now to get the full 6-step marketing plan that transforms "failed" launches into farm moneymakers. Click HERE and Let's Meet! Chat with us to see if Farm Marketing Mastery can break you out of marketing misery. Â
FREE Master Class: 5 costly mistakes that are keeping your farm broke Sign Up HERE I just had to share this with you because I know you'll see yourself in this story. A lamb farmer came to our coaching call practically whispering, "Charlotte, I raised my prices to $19/lb... but I feel so greedy. What if no one buys?" She'd done her cost worksheets. She KNEW $19 was what she needed to be profitable. But she was ready to slash prices anyway because guilt was eating her alive. Sound familiar? In today's episode, I'm taking you inside our coaching session where we destroyed her "greedy trap" using what I call "belief archeology." Key discoveries you'll hear: The exact compassionate script for when customers push back on price (not defensive!) How we shifted from "I'm being greedy" to "I have a purpose and I'm proud" Why her parents' snide comments about pricing are none of her business (hello, BrenĂŠ Brown's arena principle) The moment her voice completely shifted when she remembered WHY she raises lamb Here's what changed everything: When she connected to her deeper purpose â regenerating depleted land, touching hearts through food, helping customers taste lamb like they remembered from Europe â she wasn't greedy anymore. She was someone with a mission worth sustaining. Friend, your customers don't want cheap food. They want YOU to survive and thrive so you can keep feeding them. When you undercharge, you'll burn out and quit, leaving them wondering why you didn't charge enough to stick around. It's not greedy to charge what you need to be profitable. It's responsible. It's how you ensure you can keep doing this work you love. Click HERE and Let's Meet! Chat with us to see if Farm Marketing Mastery can break you out of marketing misery. Â
FREE Master Class: 5 costly mistakes that are keeping your farm broke Sign Up HERE You're growing incredible products and working harder than anyone you know, but if you're like most farmers, you haven't paid yourself a dime for your hard work all year. Here's what most farmers don't realize: marketing isn't magic. It's a skill. And there's a proven three-phase system that transforms struggling farmers into sold-out success stories. Key discoveries you'll learn: The #1 mistake on diversified farms that keeps farmers broke (and how to fix it) How to build a marketing calendar that works with your farm's natural rhythms instead of against them The three marketing assets you already have but aren't using effectively Why listening is the most important marketing skillâplus 6 specific ways to do it right This isn't theory. One client went from six months of begging people to buy her Thanksgiving turkeys to selling out in 24 hours flat using this exact approach. Look, you didn't start farming to become a marketing expert. But here's the hard truth: if you can't sell what you grow, you won't survive. The farmers who thrive aren't necessarily the bestâthey're the ones who learned how to connect their products to their customers' real problems. "Marketing isn't magic. It's a skill. And if your emails aren't making sales at a profitable price, it's not because the platform doesn't workâit's because you haven't learned the skill yet." Click HERE and Let's Meet! Chat with us to see if Farm Marketing Mastery can break you out of marketing misery.
Click HERE and Let's Meet! Chat with us to see if Farm Marketing Mastery can break you out of marketing misery. You're growing incredible products and working harder than anyone you know, but here's the hard truth: if you're like most farmers, you haven't paid yourself a dime for your hard work all year. Here's what most farmers don't realize: marketing isn't magic. It's a skill. And there's a proven system that transforms struggling farmers into sold-out success stories. Key discoveries you'll learn: The #1 mistake on diversified farms that keeps farmers broke How to build a marketing calendar that works with your farm's natural rhythms instead of against them The three marketing assets you already have but aren't using effectively Why listening is the most important marketing skill (and 6 specific ways to do it right) The proof: One client went from six months of begging people to buy her Thanksgiving turkeys to selling out in 24 hours flat using this exact three-phase system. Look, you didn't start farming to become a marketing expert. But if you can't sell what you grow, you won't survive. The farmers who thrive aren't necessarily the best growersâthey're the ones who learned how to connect their products to their customers' real problems. Stop struggling and start selling. Your farm deserves to be profitable. FREE Master Class: 5 costly mistakes that are keeping your farm broke Sign Up HERE Â
Click HERE and Let's Meet! Chat with us to see if Farm Marketing Mastery can break you out of marketing misery. Picture this: You just had your best sales year ever. 77% revenue increase. Tripled production. Crushing every single goal. And then your partner says those four crushing words: "It's not good enough." Sound familiar? That's exactly what happened to the farmer I coached this week. Despite her extraordinary success, constant criticism had her convinced she was failing. The house wasn't clean enough. The sales weren't high enough. Nothing she did was ever good enough. But here's what changed everything: One weird visualization exercise that takes 30 seconds. She went from feeling like a "dead weight" to feeling protected and strongâeven when the criticism kept coming. What you'll discover: Why people criticize (hint: it's not about youâit's biology) The exact mental exercise that creates unbreakable confidence in 30 seconds Why you can never prove your way out of someone else's critical brain How this saved marriages without changing the critical partner This isn't about bashing anyone or stopping criticism. We ALL do it. Our brains are literally wired for it. It's about understanding that you don't have to let it destroy your confidence or your dreams. The truth: Your farm dreams matter. Your progress matters. And you deserve to pursue them without apologizing every single day. FREE Master Class: 5 costly mistakes that are keeping your farm broke Sign Up HERE Â
Let's Meet! Drowning in marketing dread? Book a free strategy session to see if Farm Marketing Mastery can break you out of marketing misery. I'm the one in the hot seat today! I just got interviewed on the Backyard Bouquet podcast, and I have to say... I shared some things that'll help you shift your sales today. From my daughter selling out flower farm events in her first season to farmers achieving 200% sales increases, this episode reveals the strategies and mindset shifts that actually work. What you'll discover: The exact strategy my daughter used to land a wedding contract at her chiropractor appointment Why "perfectionist farmers are actually just scared farmers" The simple question that gets overwhelmed farmers unstuck every time How to get customers willing to pay $50+ for a bouquet Why giving away flowers strategically builds your business I also opened up about overcoming the fear of failure after my family's farm went bankrupt in the 80s and how to stop the "not good enough" mindset that keeps farmers undervaluing their work. Bottom line: When you change how you think about your farming business, you change your resultsâboth financially and personally. P.S. My mic was not on, for some reason, so my sound quality is not quite up to my usual standard, but hey, tech issues happen.đ
Farm Marketing Mastery is officially open for enrollment this week! 𼳠Sign Up HERE After 15 years of farming, working 6am to 9pm managing six different enterprisesâbeef, poultry, eggs, pork, lamb, and landscapingâthis farmer couldn't pay himself a single dollar. Charlotte Smith reveals why 98% of farmers fail by year five and how her clients break free from the "broke farmer trap" that keeps hardworking farmers stuck on a hamster wheel of working harder but never getting ahead financially. Key discoveries: The fatal flaw: You cannot become profitable at multiple enterprises until you master one thing first Time math: Spreading 3 hours across 6 enterprises gives each only 30 minutes vs. a focused competitor investing 21 hours weekly in one specialty Brand confusion kills sales: Customers pay premium prices to specialists, not generalists selling "a little bit of everything" The sunk cost trap: Past investments shouldn't dictate future strategy when those enterprises aren't profitable Success transformations from Charlotte's clients: Sarah sells 30 steers in one week (previously took all year) Gina increased sales 400% in four months after nine struggling seasons Erica retired her husband from his 14-year factory job after nine months of focus The solution isn't working harderâit's working smart through "The Power of One:" choosing your best enterprise, stopping investment in everything else, branding as the expert, building relationships through marketing, and raising prices without losing customers. In this episode, Charlotte challenges the dangerous belief that farming should be "a labor of love, not money-making" and provides a concrete five-step escape plan for any farmer trapped in the cycle of overwork and under-earning. "You can't work your way out of this problem. You've got to learn the skill to get out of it." Let's Meet! Drowning in marketing dread? Book a free strategy session to see if Farm Marketing Mastery can break you out of marketing misery. Â
FREE Master Class: 5 costly mistakes that are keeping your farm broke Sign Up HERE Ever wonder if your farm will actually pay the bills? You're not alone! On August 18th & 19th, I'm breaking down the five sneaky mistakes that are costing farmers serious money - sometimes six figures a year. Sign up HEREÂ The crazy part? Most farmers think these mistakes are actually good business practices. Spoiler alert: offering tons of different products isn't always smart, and you might be accidentally scaring away your best customers. Let's Meet! Drowning in marketing dread? Book a free strategy session to see if Farm Marketing Mastery can break you out of marketing misery. Â
FREE Master Class: 5 costly mistakes that are keeping your farm broke Sign Up HERE Three years ago, Stacie was ready to quit farming and return to a 9-to-5. Today, she's already hit her entire 2024 sales goals seven months into 2025. In this episode, discover how Stacie doubled her program investment in just 21 days, went from zero-response social posts to selling out pork shares in six days, and transformed from scattered "doing everything" to laser-focused profitability. Beyond the numbers, hear about Stacie's personal transformation - becoming calmer, less reactive, and more present with family. Her biggest regret? Waiting two years to invest in herself instead of chasing free content. Let's Meet! Drowning in marketing dread? Book a free strategy session to see if Farm Marketing Mastery can break you out of marketing misery. Â
FREE Master Class: 5 costly mistakes that are keeping your farm broke Sign Up HERE  After my family lost our farm to bankruptcy when I was a teenager, I discovered how my negative thought patterns were creating my financial struggles.  In this interview, I share: - Why thoughts like "I should be making more money" guarantee you won't - How worried thoughts sneak into your marketing and repel customers - The simple word swap that changed everything for me - How shame kept me broke for years after bankruptcy  I also talk about what to do when you "need to learn marketing but hate people."  When I changed my thinking, everything improved - my relationships, money, and daily life.  Your brain wants to think negative thoughts, but those thoughts create your reality.  ~Charlotte  Let's Meet!  Drowning in marketing dread?  Book a free strategy session to see if Farm Marketing Mastery can break you out of marketing misery.
Let's Meet! Drowning in marketing dread? Book a free strategy session to see if Farm Marketing Mastery can break you out of marketing misery. I recently joined the Ranchonomics podcast to share how I went from watching my family's farm go bankrupt to building a raw milk dairy that sold out at double what other farmers charged. I break down why social media marketing sabotages your business and share my email strategy that creates multi-thousand-dollar lifetime customers. I explain my 80/20 relationship-building rule, why getting an email is worth more than making a sale, and the "serving vs. selling" mindset that changes everything. Plus, how to stop accidentally breaking anti-spam laws. If you're tired of posting into the void hoping someone will buy, this is for you.
Let's Meet! Drowning in marketing dread? Book a free strategy session to see if Farm Marketing Mastery can break you out of marketing misery. This flower farmer discovered she was earning just $6.50/hour on "convenient" one-off bouquet orders - spending 4 hours total per $65 sale between processing, picking, designing, and delivery. Meanwhile, she had zero time to market her profitable event services that generate 50% of her income. Key Takeaways: Calculate your real hourly rate for each revenue stream Eliminate low-performing activities to focus on high-profit opportunities Stop saying yes to everything - successful farmers say no to "good" opportunities Opportunity cost matters: those same 4 hours could generate $500-1,000+ in marketing results The Bottom Line: Many farmers fail because they're "stepping over $100 bills to pick up pennies" - staying busy with low-profit activities instead of focusing on what actually drives business growth.
Let's Meet! Drowning in marketing dread? Book a free strategy session to see if Farm Marketing Mastery can break you out of marketing misery. This week I coached a farmer who wanted to go from $20,000 in sales to $180,000 in just one year â and it broke my heart because I could hear the crushing pressure she was putting on herself. In this eye-opening episode of The Profitable Mindset Podcast, I dive into the shocking truth about why 80% of farmers quit within the first few years. It's not because farming doesn't work or because their products aren't good enough â it's because they set themselves up for failure with completely unrealistic timelines. This shift in understanding timelines is your key to building a sustainable farm without burning out. Discover how letting go of the belief that you should be profitable faster can unlock growth, reduce pressure, and give you the peace of mind to actually focus on building something that lasts. This is the exact mindset work I teach farmers in Farm Marketing Mastery, and it's changing lives. Tune in now and start unlearning the limiting beliefs about timelines that are holding you back from farm success. In this episode: ⢠How to calculate what revenue you actually need to replace your day job income ⢠Why adding more products when one isn't profitable yet guarantees you'll lose money ⢠The mindset shift that lets you build sustainably instead of burning out ⢠Real coaching call breakdown: going from panicked about year one to excited about years three through five