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Promote, Profit, Publish
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Promote, Profit, Publish

Author: Juliet Clark

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Promote, Profit, Publish! Become the world authority you always knew you could be. You know it. We know it. And this is how the rest of the world catches up.

Most authors get it wrong. They put the wrong steps in the wrong order, pinning all of their hopes, dreams, and money on the sale of the book. Experts on authority marketing know that publishing elevates your customer base in ways that are impossible through any other mechanism. In short, you establish yourself as the world authority on your topic first, creating a trust between you and your audience that allows you to write, and sell, whatever you want with ease and flow. Step one of this process takes your investment and cycles it right back into you, your image, your platform, your global presence. You can’t afford to keep the curtain closed. Your ticket to freedom is to position yourself as the go-to expert on your topic by way of your personal truth before you even attempt to sell a book.
The truth….
If you’re only about the money honey you’re in the wrong place. Platform building works, every time, because you pride yourself on authenticity. You build a social, global platform that is a transmutation of your soul and message. Your audience needs to experience a level of trust in you that is staggering (and rare) in today’s saturated, over-promising/under-delivering digital age. You can’t afford to blend in. Why do it backward and end up with an inventory of books in your basement and a negative balance in your account? Here’s what many publishing companies say vs. what they actually mean; “Become a best-selling author! (For like, a minute)… “Make money from your book! (But remember, you can’t keep it)…”Make your author dreams come true! (ish…)
You want to make a difference and an income. This is how you do it. As an authority on your topic, you’ll be positioned as a sought-after speaker and trusted teacher. Fans will find you, follow you and wait for you to offer them something. And you’ll have it ready to go.
The result…..
You’ve done it. They know you. They love you. The time has come to give the people what they want- your book! Most publishing and book marketing companies take more than they give. Period. Sadly, by the time the powers that be are done divvying up the profits from your life’s work, you’re left with a negative ROI and a strong temptation to throw in the towel. Not here, that’s why we created this podcast. We care about a little thing called “the ripple effect.” Your success leads to the successful transformations of other people. And that circles back around to work you can take pride in. So, we’ve figured out the formula that establishes you as a world authority, helps you release a best-selling book and does it at a fraction of the cost of other houses so that you actually get to keep most of the money you make. And then you rave about us to your friends. You win, we win, your audience wins. The crowd goes wild. The world is a better place.
Join bestselling author, platform building expert, and publishing company owner, Juliet Clark to learn the ins and outs of how to build a platform that serves you and your audience while making the world a better place!

304 Episodes
Your business deserves to grow, and you deserve to break through the challenges that are holding back your business. You should learn the secrets of this episode’s guest. Jackie Nagel, the Founder of Synnovatia, a strategic business coaching and consultancy firm, shares her game-changing insights to bring prosperity and grow your business. She unravels the stages of business growth, its hidden killers, and her roadmap to bridge the gap between planning and action. You’ll also learn the power of leverage in achieving explosive growth. Traverse into the depths of your business with the guidance of an expert. Join Jackie Nagel today so you won’t miss her wisdom. For more information about Jackie Nagel and the services offered by Synnovatia, you can visit their website at the show? Subscribe, rate, review, and share!
With the publishing world constantly evolving, authors are on the hunt for fresh approaches to boost their visibility and engage their fan base. This leads to a constant quest to elevate their author game. In today’s episode, Juliet Clark spills the tea on why podcast tours might just be the secret weapon authors need. Buckle up for a deep dive into successful podcast tours and get ready to transform your author platform from good to great!
Do you dream of a world where sticky notes don't mysteriously disappear and your to-do list isn't scattered across a million platforms? In this episode, we dive into the magic of Notion with Mycah Mason, CEO of Merkaba Technologies. Mycah is a Notion whiz who helps businesses build custom workspaces that supercharge productivity and collaboration. He also shares actionable tips for using the essential features to maximize efficiency, from building resource libraries to creating client portals. Mycah unravels the secret to unleashing creativity in even the most mundane business operations using customizable tools. This episode is a must-listen if you're ready to transform your work life and say goodbye to feeling overwhelmed! Tune in and discover how Notion can become your secret weapon for productivity with Mycah Mason as your guide.
Have you ever fantasized about publishing your book but felt anxious about the editing process being a complex and puzzling procedure? Fear not, aspiring author! Today, Tyler Tichelaar, the owner of Superior Book Productions, takes us into the world of book editing to reveal what exactly makes a good editor. He emphasizes the importance of the editor's sample edits to the editor's editing style and understands the thought process behind the changes. To be a strong editor, one must go beyond just having keen eyes for grammar and transform a manuscript by sharpening its focus, identifying genre nuances, and becoming your champion. So, if you are ready to embark on your self-publishing journey, learn how to find a qualified editor, for it is an investment in your book's success. Join Tyler Tichelaar today and see how a book editor can make your book into the next literary gem waiting to be discovered.Love the show? Subscribe, rate, review, and share!
Are you struggling to be seen and heard? Is your ideal audience out there, but you’re having trouble breaking through the noise? The Maestro of Business Acceleration, Dr. Richard Kaye, cracks the publicity code in today’s episode. Learn the power of profitable publicity to help authors accelerate book sales. He also reveals the different ways to leverage publicity. Are you ready to finally get noticed? Join Dr. Richard Kaye and crack the publicity code!Dr. Richard Kaye is the proud recipient of the White House Presidential Lifetime Achievement Award. You can schedule a call with Richard at
The web is a crowded space, and in today's digital age, having a strong website presence is more important than ever. But how do you elevate your website from the competition? How can you create an engaging experience that keeps visitors hooked and coming back for more? Today, Iris Goldfeder, the Co-Founder and Managing Director of Stradigi Virtual Marketing, joins Juliet Clark in this episode. Iris is a leader in the digital marketing field, and this session is packed with actionable tips and tricks to elevate your website. She dives deep into the world of website optimization, exploring strategies for website performance, load speed, accessibility, and SEO. So, why don’t you join Iris today and start making your website stand out among others!
Celebrate a remarkable milestone with our 300th episode. Juliet Clark sits down with none other than Tom Hazzard and Tracy Hazzard from Podetize to take you behind the scenes of the company that made it happen. Gain exclusive insights into Tom and Tracy's pivotal roles, exploring recent shifts in their responsibilities that have shaped the podcast company's trajectory. Discover the triumphs of their AI-driven systems along with cutting-edge features that help target potential listeners on mobile apps. They then candidly address the challenges of AI-generated content, emphasizing the delicate balance between innovation and preserving originality. Join us in demystifying the misconceptions surrounding AI's role in social media, where Tracy sheds light on the importance of maintaining organizational control. This episode is not just a celebration of a milestone; it's a captivating glimpse into the future of podcasting, fueled by the cutting-edge possibilities of AI.
With each day, it becomes more and more apparent that there is simply no way around riding the AI wave as an author. If you think creating an author platform is beneath you, especially if you’re publishing, then you better prepare for tough times ahead. In another round of exploring the massive potential of AI for authors, Juliet Clark joins Jared Rosen to talk about using AI to build a kickass author platform. Join them as they navigate the intricacies of different AI tools and how you can use them for content, promotion, and everything else. Tune in!Love the show? Subscribe, rate, review, and share!
Collaboration isn't just about sharing the load; it's about multiplying success. In today’s episode, Juliet Clark interviews the owner of the "Million Dollar Rolodex,” Shannon Procise, about power partnerships. Discover how collaborations can set you up for success through shared visions, relationship-building, and more. They also touch on how strategic introductions, white labeling, and other strategies can skyrocket business growth and uncover a wealth of opportunities. So what are you waiting for? Stop struggling solo and start dominating together!Love the show? Subscribe, rate, review, and share!
Selling a book is usually a low-cost product. But if you know how to make a powerful pitch, you can garner the attention of many. Juliet Clark sits down with Ron Story Jr who developed PitchDB, an AI-powered platform-building tool that helps authors level up their pitches. He explains how their innovative approach allows users to identify and connect with their target audience and further refine their work based on people’s feedback. Roy also presents the many benefits authors can gain from securing speaking gigs and media appearances – even in outlets you disagree with.
Metadata Misadventures

Metadata Misadventures


Self-publishing has experienced a recent surge in popularity, largely due to economic factors. While it may seem like a viable option given the current economic climate, it's essential to ask yourself: Do you possess sufficient knowledge about the process? Are you truly saving money or potentially creating a public display of your work? Join Juliet Clark in this short but interesting episode covering metadata misadventures and more.Love the show? Subscribe, rate, review, and share!
If YouTube is a fertile place for random creators and influencers to build an audience and monetize their content, then why shouldn’t it be the same for book authors? Believe it or not, there are a lot of authors on YouTube, and they have nothing but good things to say. So, how do you actually turn your YouTube channel into a profit-generating machine? We get into the nitty-gritty in this episode with today’s guest, Fran Asaro. Join in as she discusses everything from the basics of YouTube monetization strategies to more nuanced discussions tailored for book authors.Love the show? Subscribe, rate, review, and share!
Building your avatar as an author has never been more important that today as we enter a new phase of the digital era – one that is highly-influenced by the rapid development of AI. If you want your book to make it to the people who are supposed to get a hold of it, then there is no way around building a solid digital footprint. In this session, Juliet Clark breaks down the essentials of building an avatar, from getting the right people’s attention to speaking the right language that appeals to them. Grab your notepad and follow this highly-informative walkthrough that promises to be one of the biggest things that will help you attract attention to your book and boost your sales.
As an author, you do want to create a significant buzz for your book. But how will your book stand out and get noticed? In this episode, Jill Lublin, the author of Profit of Kindness, reveals her secret to get a publicity edge for your book. She also shares the success formula she plays in her books. Jill also talks about how authors can build their books’ publicity even if it’s not done yet. This episode is for you if you want to grow your business, get noticed, and stand out. Be sure to listen in today’s conversation because you don’t want to miss Jill Lublin’s gift!Love the show? Subscribe, rate, review, and share!
The advent of technology and innovation paved the path of the shifting realm of authors. The birth of audiobooks shifted the trend from page to pod! In this episode, Tina Dietz, the Founder and CEO of Twin Flames Studios, talks about how audiobooks are conquering the world, one earbud at a time. She explains the three primary things to consider when doing audiobooks. Tina also takes us into where the audiobook market will go in the future. Let’s delve more into this episode and learn how Twin Flames Studios could help you with this latest trend. Listen to this insightful conversation with Tina Dietz today.Love the show? Subscribe, rate, review, and share!
Play For Profit

Play For Profit


How can you keep your team working together not just productively but also in a fun and exciting way? Perhaps if they can play for profit, things would go much more positively. Nancy Mayer, strategic planning consultant and author of The Advisory Board Playbook, is here to share several facilitation tools and gamification strategies to make this possible. Joining Juliet Clark, she talks about various tactics that can help bring every individual in a team to the same page, all while celebrating small wins along the way. Nancy also talks about the advantage of knowing your ideal customer to hone better strategies that would prove useful to your target audience.Love the show? Subscribe, rate, review, and share!
The power of workbooks makes a great difference to readers. But as a writer, what you once wrote will teach them forever, and that’s something many hold dear in their hearts. This session with Parchelle Tashi, creator of The Author’s Leverage, unveils the game-changing potential of digital workbooks. You’ll discover how to create personalized learning experiences for your customers that bridge the gap between your thought leadership and their tangible growth and achievements. We’ll explore the key characteristics and features of an effective digital workbook, its role in enhancing your customer journey, and how they can fill the gaps in your business model. Don’t miss this opportunity to transform your expertise into a thriving business asset that makes a lasting difference!Contact Parchelle: Preview of Parchelle’s New Workbook: Checkout for Workbook:
Email blasting works, but the President of Munjack Marketing, Lisa Munjack, has a different take on it and explains why using direct marketing to sell books is preferable. In today’s episode, Lisa also shares where you could find the list to sell your book. She also added that your landing page is important and mentions that you should ensure to add a call-to-action on your page if you want to sell your book. From a talk about her demon-possessed puppy, Bichpoo, to an insightful conversation about direct marketing, this episode provides interesting value for you! Let’s join Lisa today and start selling your books.Love the show? Subscribe, rate, review, and share!
Changing a relationship begins with seeing the beauty in your own flaws. Self-love is the catalyst for the growth of shared love. In this emotional episode, Samantha Kaaua, founder of The GEMMS® with Samantha Kaaua and the creator of the Inner Mosaic® method, talks about finding beauty in your own broken pieces. She shares her journey, from being on the brink of divorce to a thriving marriage and career. She explains the role our childhood plays in the adults we become. With raw honesty, she reveals how her brink of divorce moment led her into the world of family therapy. Her mission? To save not just her marriage, but millions of others too. Tune in now!
Sometimes, words just fail you. They just don’t click and grab the audience’s attention. Fortunately, we have an amazing guest who can help you overcome this communication clash. In this engaging episode, Connie Whitman, renowned for her dynamic and passionate approach to sales coaching, joins Juliet Clark for an insightful discussion on the crucial interplay between effective communication, language, and successful sales strategies. With over 20 years as the CEO of Changing the Sales Game, Connie shares her wealth of experience helping business owners, leaders, and sales teams build powerhouse organizations. As a three-time international best-selling author, speaker, and podcast host, Connie delves into the importance of understanding and adapting to diverse communication styles, emphasizing the role language plays in connecting with target audiences, and offering invaluable insights for authors navigating the realms of sales and communication. Join us for an energizing conversation as we explore the intricacies of sales, language, and the transformative power of effective communication.