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Promote, Profit, Publish
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Promote, Profit, Publish

Author: Juliet Clark

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Promote, Profit, Publish! Become the world authority you always knew you could be. You know it. We know it. And this is how the rest of the world catches up.

Most authors get it wrong. They put the wrong steps in the wrong order, pinning all of their hopes, dreams, and money on the sale of the book. Experts on authority marketing know that publishing elevates your customer base in ways that are impossible through any other mechanism. In short, you establish yourself as the world authority on your topic first, creating a trust between you and your audience that allows you to write, and sell, whatever you want with ease and flow. Step one of this process takes your investment and cycles it right back into you, your image, your platform, your global presence. You can’t afford to keep the curtain closed. Your ticket to freedom is to position yourself as the go-to expert on your topic by way of your personal truth before you even attempt to sell a book.
The truth….
If you’re only about the money honey you’re in the wrong place. Platform building works, every time, because you pride yourself on authenticity. You build a social, global platform that is a transmutation of your soul and message. Your audience needs to experience a level of trust in you that is staggering (and rare) in today’s saturated, over-promising/under-delivering digital age. You can’t afford to blend in. Why do it backward and end up with an inventory of books in your basement and a negative balance in your account? Here’s what many publishing companies say vs. what they actually mean; “Become a best-selling author! (For like, a minute)… “Make money from your book! (But remember, you can’t keep it)…”Make your author dreams come true! (ish…)
You want to make a difference and an income. This is how you do it. As an authority on your topic, you’ll be positioned as a sought-after speaker and trusted teacher. Fans will find you, follow you and wait for you to offer them something. And you’ll have it ready to go.
The result…..
You’ve done it. They know you. They love you. The time has come to give the people what they want- your book! Most publishing and book marketing companies take more than they give. Period. Sadly, by the time the powers that be are done divvying up the profits from your life’s work, you’re left with a negative ROI and a strong temptation to throw in the towel. Not here, that’s why we created this podcast. We care about a little thing called “the ripple effect.” Your success leads to the successful transformations of other people. And that circles back around to work you can take pride in. So, we’ve figured out the formula that establishes you as a world authority, helps you release a best-selling book and does it at a fraction of the cost of other houses so that you actually get to keep most of the money you make. And then you rave about us to your friends. You win, we win, your audience wins. The crowd goes wild. The world is a better place.
Join bestselling author, platform building expert, and publishing company owner, Juliet Clark to learn the ins and outs of how to build a platform that serves you and your audience while making the world a better place!

334 Episodes
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How we consume media is changing faster than ever, and podcasts are leading the way. Host Juliet Clark and seasoned media expert Tracy Hazzard explore the shift from traditional media to podcasting, highlighting how it’s reshaping media consumption and engagement. They discuss the challenges of algorithms, censorship, and declining trust in mainstream outlets, while revealing why podcasts offer a unique, authentic platform for creators and audiences alike. If you’re curious about how to adapt to the evolving media landscape, this episode has the insights you need. Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcasts/
First, let’s address the elephant in the room. You’ve got a brand. Brand identity. Brand aesthetics. Brand story. Copy. Messaging. Logo. It’s a common cause of “Holy crap how will I ever figure all of this out” syndrome. These words are regularly thrown around the Facebook groups and the masterminds and you can probably find a separate service and separate expert for every single one of them. But make no mistake: your brand identity, your messaging, your story are all tied tightly together. They are all ingredients to your money recipe. And the most important point to remember is that they should all begin by being an extension of YOU. Have you ever wondered how the biggest brands in the world captivate the attention of their ideal customers and create raving fans? Small business owners often make the mistake of thinking they are "just a business" when they are in fact a BRAND. We are living in a content driven and personality-based culture so if you aren't thinking like a brand, you're leaving money on the table. If you are a small business owner looking to up your game, learn the secrets behind the success of the world's biggest brands. Discover how you can leverage their proven strategies to create a powerful brand identity without the hefty price tag.Big brands have invested millions into research and testing, fine-tuning their approaches to influence consumer behavior effectively. In this training with Gina Hussar, you'll learn how to adapt these insights for your business, gaining a competitive edge in your market.We’ll explore the key branding conventions that create an arc of desire, a technique used by top companies to make their products irresistible. You'll understand how to trigger specific actions from your customers, guiding them through a seamless journey from awareness to loyalty. Our training will cover:The Psychology of Branding: Learn how colors, logos, and taglines can evoke emotions and drive consumer decisions.Storytelling Techniques: Discover how big brands craft compelling narratives that resonate with their audience and how you can do the same.Consistency in Messaging: Understand the importance of a unified brand voice across all platforms and how it builds trust and recognition.Consumer Behavior Insights: Gain insights into what drives consumer choices and how you can tap into these triggers.Mistakes to avoid- How to NOT make a Bud-Light-sized mistake that costs you millions of dollars in potential revenueDon't miss this opportunity to transform your small business with the same strategies used by industry giants. Branding is the secret sauce to standing out in a crowded market, attracting your ideal clients, and setting yourself up for rapid and predictable growth.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcasts/
Books can generate revenue not just from their readership sales alone. You can also use it to build other income-generation platforms, such as an online course. In this webinar, Juliet Clark shares actionable strategies for transforming your book into a lucrative and engaging online program. Drawing from her own experiences and expertise as a bestselling author, Juliet explains how to assess your book’s potential, design engaging content for different learning styles, and market your course effectively to build trust with your target audience. Whether you are looking to expand your reach or create a new income stream, this session is packed with practical insights to help unlock your book’s full potential.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcasts/
Join host Juliet Clark and Greg Stewart on a transformative journey into the heart of emotional growth as they explore Greg’s powerful principle from his book I3 Information, Interpretation, Intensity. Greg discusses the reasons we cling to negative emotions and their impact on our lives, highlighting how they can derail our goals. Drawing from 30 years of experience, he shares insights on mastering our emotions, assessing our mental models, and recognizing the rational, healthy paths toward emotional goals. Tune in to reclaim control over your emotional state and discover the strength that lies within.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcasts/
Soul power isn't just a buzzword. It's a tangible force that resides within each of us, waiting to be tapped into and harnessed for personal growth and transformation. In this episode, Juliet Clark sits down with Ryann Dowdy, Chief Activator and Lead Consultant for SoulCharge. Ryann shares her struggles with achievement, revealing how following the prescribed American Dream left her feeling unfulfilled despite notable accomplishments. She discusses how she started SoulCharge to help women break free from societal expectations and find their source of happiness, abundance, and love. Don’t miss this empowering episode as Ryann guides you on a transformative journey to self-discovery and fulfillment.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcasts/
Think of your brand operating system as the GPS for your business journey. It provides a clear roadmap, guiding your decisions and ensuring you stay on course towards your long-term goals. Join host Juliet Clark and Tiffany Neuman, founder of Your Legacy Brand™, as Tiffany empowers women entrepreneurs to create a legacy brand operating system that transforms their expertise into a sustainable business. With a background as a creative director, Tiffany reveals the essential elements of building a brand that endures, focusing on scalability, sustainability, and sellability. Don't miss this opportunity to learn from a master and chart your course towards a truly remarkable business journeyLove the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcasts/
Platform Planning Workshop

Platform Planning Workshop

2024-12-0301:29:58

This is an actual workshop and a 90- minute podcast. For the best results, access our Youtube channel, Superbrand Publishing to follow along. Documents can be accessed at : www.platformplanning.com.Boss Up Your Blueprint: Planning for the Fearless! Are you ready to transform your ideas into a thriving platform to sell books, products, and services? Juliet Clark, founder of Superbrand Publishing and mastermind behind Author Traffic School, will walk you through a proven four-step process for platform planning to help craft a compelling vision for your business. What You Will Learn:•        Step 1: Gather Clues to What You WantReflect on past experiences to unveil insights that shape your future.•        Step 2: Craft a One-Year VisionLearn to create a powerful vision that aligns with your values and aspirations.•        Step 3: Determine Necessary StepsIdentify actionable steps to turn your vision into reality.•        Step 4: Map Out Your Annual PlanDevelop a strategic month-to-month plan to keep you focused and motivated.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcasts/
Client commitment is the cornerstone of a successful coaching practice. It's the unwavering dedication and trust clients have in their coach's ability to guide them towards their goals. Join Juliet Clark as she delves into the world of coaching with renowned expert Gretchen Hydo. Gretchen shares valuable insights on how coaches can attract and retain dedicated clients by investing in their own coaching journey, mastering enrollment techniques, and building a strong professional brand. Discover how to attract high-quality clients, create a compelling offer, and establish yourself as a trusted authority in your field.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcasts/
When you go to TV shows or news programs, you will only get a few minutes to promote your book and rely solely on forgettable sound bites. In this fast-paced digital age, the best place to pitch your work and garner people’s interest is in long-form media. Juliet Clark chats with Jackie Lapin, who explains podcasts or radio shows are way better platforms for authors than the many propaganda-run media outlets out there. She explains the importance of preparing a well-crafted media kit and coming up with 20 questions you want to be asked by the host when joining these long-form media channels to get people talking not just about your book but its author as well.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcasts/
The Human Idea

The Human Idea

2024-11-1223:59

Juliet Clark dives into the fascinating world of ideas with guest Anne Riley, author of Dina: Nature’s Case for Democracy and The Human Idea. The conversation revolves around the concept of the "human idea" and its impact on society, exploring how ideas shape human behavior and the world around us. Anne Riley shares her insights into the parallels between human and ecological systems, offering a fresh perspective on how we think, act, and collaborate in the modern world. Tune in to discover how these groundbreaking ideas could change the way we understand ourselves and society.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcasts
Press kits are important to an author. It is your marketing file that gets sent to the press, meeting and event organizers, podcast hosts, etc. The Zebra Ink is dedicated to championing the needs of indie authors and has been showing authors how to set up and use press kits for over eight years. Our directory of indie authors, The Zi List, is constructed to act as a press kit for independent authors that don’t currently have one. We will dish about what goes into a press kit, how to have your Zi List profile reflect that, and how to utilize it to your advantage. Let’s get you seen, heard, and hired!Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcasts/
In this episode, Juliet Clark is joined by Johanna Maaghul to dive into the world of smart contracts and how they are revolutionizing education through ODEM.io. They explore how this platform uses blockchain to make education more accessible, verifiable, and affordable. From licensing opportunities for educators to the power of decentralization, this episode is packed with insights for anyone interested in the future of learning and technology. Tune in to discover how smart contracts could shape the education landscape.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcasts/
Publishing a book is not simply about writing something, printing it out, and selling it to everyone. It is so much more complicated than that, and it starts even before you actually write something. Juliet Clark is here to talk about the life cycle of a publishing package and when author platform building should come into the picture. She reveals the right time to do marketing promotion and why you need to sell big-ticket items alongside your book. Juliet also discusses the different approaches to take whether you are going for traditional publishing, self-publishing, or a hybrid process.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcasts/
In this episode, we explore the power of capture nurture strategies with Rebecca Bertoldi. Hosted by Juliet Clark, the discussion dives into the tools and techniques Rebecca uses to simplify business processes, save time, and cut costs, all while helping entrepreneurs maximize their potential. Learn how to streamline your workflow with all-in-one solutions and capture leads more effectively. If you're looking for practical ways to nurture your business growth, this conversation offers plenty of actionable insights.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcasts
Tired of the same old marketing tactics that don’t deliver results? It’s time to embrace a more independent approach to marketing your business. In this episode, Juliet Clark welcomes marketing expert Jason Renno, who discusses how authors can use data-driven strategies to boost conversions and achieve marketing independence. As the founder of Definitive Edge Marketing/Data Accelerator, Jason discusses how authors can leverage their own data instead of relying solely on ad platforms, ultimately transforming their marketing approach. Discover how these strategies can help you stand out in a competitive market and achieve your marketing goals!Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcasts/
The LinkedIn revolution is here, and it’s time to join the movement! Ditch the guesswork and discover how to use this powerful platform to connect with industry leaders, build your brand, and drive growth. In this episode, Juliet Clark dives into optimizing LinkedIn with Anthony Jones, a seasoned LinkedIn growth consultant who has recently launched Brandwagon Community, found at Brandwagon Club. Discover how Anthony transformed from a LinkedIn novice to a trusted advisor, helping clients unlock their full potential. Tune in for tips on engaging with your network, the value of authenticity over automation, and making LinkedIn a key asset for your success.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcasts
Monetize your content faster with the right platform—what's your pick? In this solo episode, Juliet Clark dives into a head-to-head comparison of Rumble vs. YouTube and explores which video platform offers the best opportunities for creators. From YouTube's massive user base to Rumble's instant monetization and free speech appeal, you'll get the insights you need to choose the platform that meets your goals. Whether you're an author building a platform or a content creator looking to boost your reach, this episode breaks down the pros and cons of both to help you make the right choice.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcasts/
Building influence is like becoming the captain of your own ship, navigating the seas of knowledge and connecting with people along the way. Join Juliet Clark as she talks with Joie Gharrity, a distinguished brand consultant, video podcast creator, and international speaker, on how to elevate your visibility and influence. Joie shares her journey from Hollywood to entrepreneurship, emphasizing the critical role of building genuine relationships and mastering social media strategies. Through practical guidebooks and daily habits, Joie explores the importance of building authentic relationships and investing in the right tools and coaches. Tune in and discover Joie’s superstar influence secrets!
Get ready to dive into the world of publicity with Jill Lublin, a master of visibility and profitability for entrepreneurs and businesses. With over two decades of experience and a track record of success, Jill doesn't just talk the talk—she lives it. In this episode, she'll introduce you to the groundbreaking concept of "kindness as a competitive advantage" from her latest book, The Profit of Kindness. Discover why it's not just about your book, but the power of your message that drives publicity and success. Jill's insights will help you take your visibility to new heights and maximize your impact. Tune in to learn how to magnetize, multiply, and monetize your brand, and prepare to rock your stage, page, and screen! Jill’s hands-on workshop will be running from November 13th to 15th, offering expert guidance to elevate your publicity game. Mention this podcast to receive special pricing. Don’t miss this chance to amplify your message and achieve greater success.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcasts/
Are you planning to write a book in the coming year? Discover why September is the perfect time to start your book platform planning. In this episode of Promote Profit Publish, host Juliette Clark shares insights on building a solid foundation for your book launch and beyond. Learn why aligning your messaging across your book, content, and high-ticket offerings is crucial, and how to use analytics to refine your approach. Juliette explores testing your message, growing your audience, and tracking key performance indicators to ensure your platform resonates with your target market. This episode offers essential guidance for creating a strategic plan that sets you up for long-term publishing success.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcasts
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