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Promote, Profit, Publish
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Promote, Profit, Publish

Author: Juliet Clark

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Promote, Profit, Publish! Become the world authority you always knew you could be. You know it. We know it. And this is how the rest of the world catches up.

Most authors get it wrong. They put the wrong steps in the wrong order, pinning all of their hopes, dreams, and money on the sale of the book. Experts on authority marketing know that publishing elevates your customer base in ways that are impossible through any other mechanism. In short, you establish yourself as the world authority on your topic first, creating a trust between you and your audience that allows you to write, and sell, whatever you want with ease and flow. Step one of this process takes your investment and cycles it right back into you, your image, your platform, your global presence. You can’t afford to keep the curtain closed. Your ticket to freedom is to position yourself as the go-to expert on your topic by way of your personal truth before you even attempt to sell a book.
The truth….
If you’re only about the money honey you’re in the wrong place. Platform building works, every time, because you pride yourself on authenticity. You build a social, global platform that is a transmutation of your soul and message. Your audience needs to experience a level of trust in you that is staggering (and rare) in today’s saturated, over-promising/under-delivering digital age. You can’t afford to blend in. Why do it backward and end up with an inventory of books in your basement and a negative balance in your account? Here’s what many publishing companies say vs. what they actually mean; “Become a best-selling author! (For like, a minute)… “Make money from your book! (But remember, you can’t keep it)…”Make your author dreams come true! (ish…)
You want to make a difference and an income. This is how you do it. As an authority on your topic, you’ll be positioned as a sought-after speaker and trusted teacher. Fans will find you, follow you and wait for you to offer them something. And you’ll have it ready to go.
The result…..
You’ve done it. They know you. They love you. The time has come to give the people what they want- your book! Most publishing and book marketing companies take more than they give. Period. Sadly, by the time the powers that be are done divvying up the profits from your life’s work, you’re left with a negative ROI and a strong temptation to throw in the towel. Not here, that’s why we created this podcast. We care about a little thing called “the ripple effect.” Your success leads to the successful transformations of other people. And that circles back around to work you can take pride in. So, we’ve figured out the formula that establishes you as a world authority, helps you release a best-selling book and does it at a fraction of the cost of other houses so that you actually get to keep most of the money you make. And then you rave about us to your friends. You win, we win, your audience wins. The crowd goes wild. The world is a better place.
Join bestselling author, platform building expert, and publishing company owner, Juliet Clark to learn the ins and outs of how to build a platform that serves you and your audience while making the world a better place!

380 Episodes
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Stop wasting time with ineffective outreach and discover time-saving shortcuts to securing a ton of podcasts for your book. Industry veteran Jackie Lapin, leader of Conscious Media Relations’ Radio/Podcast Tours, breaks down the exact steps and essential materials authors need to become an irresistible guest, helping nearly 400,000 authors grow their businesses and sell more books. She reveals the structure of a perfect, one-and-a-half-page pitch letter with an irresistible "hook," the critical components of a comprehensive Media Kit (including the essential "20 questions"), how to write compelling, spam-avoiding subject lines, and the three key promotional items—your book, a free gift, and an upsell—you need to maximize your interview success and stand out in the crowded podcast landscape.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/
If you want to achieve high book sales, simply publishing and putting it on sale is not enough. You must also be willing to do the hard work of creating a strong and impactful author platform. Juliet Clark discusses the seven essential pillars in creating your own author platform, which allows you to establish an audience and start getting more visibility. She breaks down practical ways to navigate the ever-changing online algorithms, social media trends, and content creation approaches. Juliet also emphasizes the importance of building your own author website, email list, press kit, and a wide network of fellow authors.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/
Book marketing doesn’t have to be overwhelming, and thanks to LaunchMaster, it no longer is. In this episode, Juliet Clark talks with Kathleen Kaiser, co-founder of ProBookLaunch and president of the Writers and Publishers Network, about how their new AI-powered tool helps authors simplify book marketing, improve Amazon visibility, and reclaim time to focus on writing. From generating media kits and social posts to optimizing keywords and categories, LaunchMaster streamlines the entire process with precision and professionalism. Kathleen also shares expert insights on the latest Amazon algorithm changes, how to adapt your book’s metadata for better rankings, and why small adjustments can make a big difference in sales. Whether you’re a debut author or managing a backlist, this conversation shows how innovation and experience can turn book marketing into a seamless and successful system.Head on to Probooklaunch.com and use the discount code: PBL20Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/
Setting up a business for your book isn’t just smart, it’s essential. In this episode, Juliet Clark sits down with Aaron Scott Young of Laughlin Associates to explore why every author should treat their work as both a creative pursuit and a protected asset. Aaron breaks down how incorporating your book-related ventures—whether for speaking, consulting, or brand credibility—can safeguard your personal wealth, reduce tax liability, and position you as a true professional in the marketplace. Drawing from decades of experience helping entrepreneurs and authors build solid business foundations, Aaron explains how to separate passion from protection, creativity from risk, and hobby from enterprise. This conversation is a must-listen for any author ready to turn their intellectual property into a long-term business advantageLove the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/
Humanizing your funnels isn’t just about better conversions — it’s about building connections. In this episode, heart-centered marketing architect Rebecca Bertoldi joins Juliet Clark to show how marketers can create emotional, authentic experiences that make audiences feel seen and valued. Learn how to better understand your customer using simple research hacks, craft personalized journeys that speak directly to each subscriber, and remove false scarcity to build trust. Discover how to add transformational “aha” moments that turn casual readers into raving fans, and how spotlighting your audience as the hero can make them feel good about themselves — and about saying yes to you.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/
Every author must master the right book marketing strategies if they want to reach their target readers and make their work known to the world. Juliet Clark is here to discuss the Superbrand Audience Accelerator program she has created with Gary MacDermid, which helps authors and even entrepreneurs in elevating their marketing approaches. She emphasizes the importance of long-term planning, consistent content creation, and getting professional help in building a strong multi-channel marketing. Juliet also discusses how to improve client experience analytics and use your book to direct readers to bigger ticket items.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/
If you want to stay connected with your target audience and maintain a positive online reputation, staying up-to-date with today’s media trends is essential. If you know what’s hip and hot in the world of digital marketing, you are setting yourself up for success. Juliet Clark leads a panel discussion to uncover the latest updates you should know about. Joining her are three amazing industry leaders and media experts: Tracy Hazzard of Podetize, Jackie Lapin of The Historic Traveler, and Joie Gharrity of Joie G 113. Together, they explore the impact of AI on content creation, the importance of creating long-form content, and the power of video production through YouTube. They also share valuable insights on how to adapt to the ever-changing social media climate and the rapid shifts in audience behavior.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/
Most authors miss the real opportunity of publishing – your voice. Audiobooks outsell eBooks 3 to 1, and when paired with the right marketing, they don’t just tell your story… they build your authority. In this episode of Promote, Profit, Publish!, Juliet Clark sits down with Twin Flames Studios founder Tina Dietz, who has produced more than 500 audiobooks, and Zoundy co-founder Jared Kuritz, whose breakthrough platform helps authors promote, market, and sell those audiobooks with ease. Together, they reveal how you can:Create an audiobook that connects and convertsLaunch with powerful marketing that grows your audienceTurn your book into a platform for lasting profit and credibilityIf you’re ready to stop leaving money (and readers) on the table, this conversation will show you how to unlock the audiobook advantage.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/
Work-from-home habits can quietly fuel emotional eating and self-sabotage—especially when fear, stress, and constant multitasking keep the body stuck in “fight or flight.” Karie Cassell, a dietitian and bestselling author of The Domino Diet, shares how her integrative approach—rooted in nutrition, alternative medicine, and life coaching—helps people reset their relationship with food. Drawing on personal experience and decades in wellness, Karie breaks down why breath and mindset drive digestion, how to spot stress triggers, and her PAUSE method (pause and breathe, be aware, uni-task, slow down, enjoy with gratitude) to turn chaotic WFH routines into calm, conscious choices. She connects cravings to broader patterns like scrolling and spending, explains the “domino” chain from thoughts to results, and shows how aligning with what you love creates lasting, healthy habits.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/
Anthology books have become a powerful way for leaders, coaches, and visionaries to share their stories—and Melisa Keenan is helping them do it with heart and integrity. As a seven-time international and USA Today bestselling author and founder of Heart Open Publishing, Melisa blends her background in intimacy coaching with publishing to guide authors in creating multi-author books that are authentic, diverse, and impactful. In this conversation, she shares her journey from author to publisher, the lessons she’s learned about visibility, integrity, and inclusivity, and how she helps entrepreneurs leverage their books to build credibility, community, and sustainable business growth.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/
AI is rewriting the rules, and the old SEO playbook is not cutting it anymore. If you want your content to show up in today’s search landscape, you need more than keywords – you need a smarter strategy. Long-time entrepreneur Iris Goldfeder is here to break down innovative content creation approaches to boost your online visibility amid the ever-evolving digital trends and search engine algorithms. From maintaining an engaging website filled with long-tail keywords to writing in first-person perspective to create an authentic connection, Iris explains everything you need to know to help people find you on the vast internet space.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/
The work of an author does not end with writing and publishing a book – it goes even beyond that. Juliet Clark explores everything you must do to maximize your nonfiction book with Melody Ann Owen. She talks about the three types of potential book buyers and the effective marketing strategies to connect with them where they are. She breaks down how and when to treat your work as a product or a business asset, as well as the most valuable ways authors can use AI tools. Melody also emphasizes the importance of building your own platform, your so-called “castle,” instead of relying on existing social media sites where the rules and regulations are out of your control.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/
The BookFest 2025 is streaming live on October 25th and 26th, bringing authors and readers together across the country. Juliet Clark sits down with its lead organizer, Desireé Duffy, to break down everything you should look forward to in this online gathering. She discusses how they are helping indie authors and self-published writers get the publicity they need, making the event a unique celebration of promising creations everyone should really check out. Desireé also talks about the BookFest Awards (which includes a children’s book category judged by kids) and the people who will speak at the event (which includes Juliet Clark).Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/
Authors must learn how to build the right sales funnels to attract the right audience and maintain a steady source of profit. Rebecca Bertoldi is here to present the most effective and efficient funneling strategies while you write your book and build your author brand. She explains how to build your landing pages, maximize your social media reach, make your website mobile-friendly, and take advantage of automated processes. Whether you are a beginner in funnel strategies or looking for practical advice to elevate your current sales process, this discussion is for you.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/
Authors certainly know how to write their book, edit their drafts, go through the publishing process, and market it to their target readers. However, the messaging alignment is often overlooked, and this messes up your entire author brand. Writing and strategy coach Amber Parr Burdett is here to discuss how to build a solid foundation for your alignment – the missing link between your message, book, and marketing. She explains the four pillars of building a lasting message and making a real impact in the lives of your audience. Amber also talks about the right way to determine your ideal reader, craft a personal vision, and create actual emotional weight through your writing in today’s noisy world.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/
Every entrepreneur eventually hits a wall—and it’s usually built from broken systems, poor cash flow, and mindset traps. Amanda Taylor, founder of Metropolis Business Development, joins the show to unpack how entrepreneurs can stop duct-taping their business together and start thinking like long-term wealth-builders. She shares the essential frameworks for building systems, pricing confidently, managing cash, and shifting your thinking to move from burnout to sustainable success. Whether you're a solopreneur or scaling fast, this conversation delivers the clarity and tough love every entrepreneur needs.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/
Many writers have the most amazing concepts that rarely see the light of day. What is the right process for turning those brilliant ideas deep inside your head into reality? Award-winning children’s author Kristy Boyd Johnson breaks down everything you need to consider before starting your masterpiece, from determining your audience and genre to overcoming different kinds of book-killing habits. She also talks about the importance of putting the right amount of “sparkle” into your work, why putting jargons is a big mistake in writing, and how to find the right editor to help you out.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/
There are tons of ways to build and boost your author brand, especially with the help of the many digital tools available right now. Juliet Clark highlights three ways to do this with three experts: Leisa Reid for speaking gigs, Tom Hazzard for podcasting, and Fran Asaro for YouTube content. Together, they discuss how to capture the attention and interest of your target readers through these widely different yet equally impactful methods. Discover practical strategies for building your author platform through the right speaking methods, content repurposing, audience engagement, and more. They also share the different tools they use to make their content creation processes much easier, simpler, and faster.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/
Ready to ignite your author journey and turn your book into a powerful online course? This compelling discussion, originally a webinar with Waterside and Arkhub.io, reveals the incredible potential for authors to generate new revenue streams and expand their reach. Hear directly from Gayle Gladstone of Waterside and Johanna Maaghul, founder of Arkhub.io, as they share insights on how to monetize your intellectual property. Plus, gain expert strategies for platform building, content creation, and leveraging crucial power partners from Super Brands Publishing. This special episode offers practical advice to help you cultivate a robust author platform and maximize your impact in the digital landscape.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/
Stop wrestling with tangled plotlines and scattered notes—visual story planning is here to save your writing life! Join us as sci-fi fantasy author and inventor, Cameron Sutter, shares how his popular visual story planning software, Plottr, helps writers organize their entire series, from character arcs to world-building details, and introduces Storysnap, which automatically generates detailed outlines and even simulated beta reader reviews from your completed manuscript.Here's a 15% off discount for Plottr: SPP25 And here's a 30% off discount code for Storysnap: SPP25SSLove the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/
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