Promote, Profit, Publish

<p>Promote, Profit, Publish! Become the world authority you always knew you could be. You know it. We know it. And this is how the rest of the world catches up. Most authors get it wrong. They put the wrong steps in the wrong order, pinning all of their hopes, dreams, and money on the sale of the book. Experts on authority marketing know that publishing elevates your customer base in ways that are impossible through any other mechanism. In short, you establish yourself as the world authority on your topic first, creating a trust between you and your audience that allows you to write, and sell, whatever you want with ease and flow. Step one of this process takes your investment and cycles it right back into you, your image, your platform, your global presence. You can’t afford to keep the curtain closed. Your ticket to freedom is to position yourself as the go-to expert on your topic by way of your personal truth before you even attempt to sell a book. The truth…. If you’re only about the money honey you’re in the wrong place. Platform building works, every time, because you pride yourself on authenticity. You build a social, global platform that is a transmutation of your soul and message. Your audience needs to experience a level of trust in you that is staggering (and rare) in today’s saturated, over-promising/under-delivering digital age. You can’t afford to blend in. Why do it backward and end up with an inventory of books in your basement and a negative balance in your account? Here’s what many publishing companies say vs. what they actually mean; “Become a best-selling author! (For like, a minute)… “Make money from your book! (But remember, you can’t keep it)…”Make your author dreams come true! (ish…) You want to make a difference and an income. This is how you do it. As an authority on your topic, you’ll be positioned as a sought-after speaker and trusted teacher. Fans will find you, follow you and wait for you to offer them something. And you’ll have it ready to go. The result….. You’ve done it. They know you. They love you. The time has come to give the people what they want- your book! Most publishing and book marketing companies take more than they give. Period. Sadly, by the time the powers that be are done divvying up the profits from your life’s work, you’re left with a negative ROI and a strong temptation to throw in the towel. Not here, that’s why we created this podcast. We care about a little thing called “the ripple effect.” Your success leads to the successful transformations of other people. And that circles back around to work you can take pride in. So, we’ve figured out the formula that establishes you as a world authority, helps you release a best-selling book and does it at a fraction of the cost of other houses so that you actually get to keep most of the money you make. And then you rave about us to your friends. You win, we win, your audience wins. The crowd goes wild. The world is a better place. Join bestselling author, platform building expert, and publishing company owner, Juliet Clark to learn the ins and outs of how to build a platform that serves you and your audience while making the world a better place!</p>

How To Humanize Your Marketing: 5 Connection First Funnel Fixes That Convert

Humanizing your funnels isn’t just about better conversions — it’s about building connections. In this episode, heart-centered marketing architect Rebecca Bertoldi joins Juliet Clark to show how marketers can create emotional, authentic experiences that make audiences feel seen and valued. Learn how to better understand your customer using simple research hacks, craft personalized journeys that speak directly to each subscriber, and remove false scarcity to build trust. Discover how to add transformational “aha” moments that turn casual readers into raving fans, and how spotlighting your audience as the hero can make them feel good about themselves — and about saying yes to you.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

11-04
49:31

Mastering Book Marketing: The Crucial 12-18 Month Author Platform Strategy Explained

Every author must master the right book marketing strategies if they want to reach their target readers and make their work known to the world. Juliet Clark is here to discuss the Superbrand Audience Accelerator program she has created with Gary MacDermid, which helps authors and even entrepreneurs in elevating their marketing approaches. She emphasizes the importance of long-term planning, consistent content creation, and getting professional help in building a strong multi-channel marketing. Juliet also discusses how to improve client experience analytics and use your book to direct readers to bigger ticket items.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

10-28
21:04

Media Trends Uncovered: AI, YouTube, And Podcasting Strategies From Industry Leaders

If you want to stay connected with your target audience and maintain a positive online reputation, staying up-to-date with today’s media trends is essential. If you know what’s hip and hot in the world of digital marketing, you are setting yourself up for success. Juliet Clark leads a panel discussion to uncover the latest updates you should know about. Joining her are three amazing industry leaders and media experts: Tracy Hazzard of Podetize, Jackie Lapin of The Historic Traveler, and Joie Gharrity of Joie G 113. Together, they explore the impact of AI on content creation, the importance of creating long-form content, and the power of video production through YouTube. They also share valuable insights on how to adapt to the ever-changing social media climate and the rapid shifts in audience behavior.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

10-21
46:47

From Voice To Victory: How To Create And Sell Audiobooks That Build Authority

Most authors miss the real opportunity of publishing – your voice. Audiobooks outsell eBooks 3 to 1, and when paired with the right marketing, they don’t just tell your story… they build your authority. In this episode of Promote, Profit, Publish!, Juliet Clark sits down with Twin Flames Studios founder Tina Dietz, who has produced more than 500 audiobooks, and Zoundy co-founder Jared Kuritz, whose breakthrough platform helps authors promote, market, and sell those audiobooks with ease. Together, they reveal how you can:Create an audiobook that connects and convertsLaunch with powerful marketing that grows your audienceTurn your book into a platform for lasting profit and credibilityIf you’re ready to stop leaving money (and readers) on the table, this conversation will show you how to unlock the audiobook advantage.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

10-14
31:19

Why Your Work-From-Home Habits Affect Your Eating And How To Fix Self-Sabotage

Work-from-home habits can quietly fuel emotional eating and self-sabotage—especially when fear, stress, and constant multitasking keep the body stuck in “fight or flight.” Karie Cassell, a dietitian and bestselling author of The Domino Diet, shares how her integrative approach—rooted in nutrition, alternative medicine, and life coaching—helps people reset their relationship with food. Drawing on personal experience and decades in wellness, Karie breaks down why breath and mindset drive digestion, how to spot stress triggers, and her PAUSE method (pause and breathe, be aware, uni-task, slow down, enjoy with gratitude) to turn chaotic WFH routines into calm, conscious choices. She connects cravings to broader patterns like scrolling and spending, explains the “domino” chain from thoughts to results, and shows how aligning with what you love creates lasting, healthy habits.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

10-07
38:29

How Anthology Books Empower Authors And Build Community With Heart Open Publishing's Melisa Keenan

Anthology books have become a powerful way for leaders, coaches, and visionaries to share their stories—and Melisa Keenan is helping them do it with heart and integrity. As a seven-time international and USA Today bestselling author and founder of Heart Open Publishing, Melisa blends her background in intimacy coaching with publishing to guide authors in creating multi-author books that are authentic, diverse, and impactful. In this conversation, she shares her journey from author to publisher, the lessons she’s learned about visibility, integrity, and inclusivity, and how she helps entrepreneurs leverage their books to build credibility, community, and sustainable business growth.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

09-30
25:02

Search Is Changing (Again). Here’s How to Stay Visible

AI is rewriting the rules, and the old SEO playbook is not cutting it anymore. If you want your content to show up in today’s search landscape, you need more than keywords – you need a smarter strategy. Long-time entrepreneur Iris Goldfeder is here to break down innovative content creation approaches to boost your online visibility amid the ever-evolving digital trends and search engine algorithms. From maintaining an engaging website filled with long-tail keywords to writing in first-person perspective to create an authentic connection, Iris explains everything you need to know to help people find you on the vast internet space.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

09-23
43:37

Maximizing Your Nonfiction Book: Profiting Beyond The Page With Melody Ann Owen

The work of an author does not end with writing and publishing a book – it goes even beyond that. Juliet Clark explores everything you must do to maximize your nonfiction book with Melody Ann Owen. She talks about the three types of potential book buyers and the effective marketing strategies to connect with them where they are. She breaks down how and when to treat your work as a product or a business asset, as well as the most valuable ways authors can use AI tools. Melody also emphasizes the importance of building your own platform, your so-called “castle,” instead of relying on existing social media sites where the rules and regulations are out of your control.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

09-16
41:02

Recognizing Book Excellence: How BookFest Awards Uplift Indie And Small Press Authors

The BookFest 2025 is streaming live on October 25th and 26th, bringing authors and readers together across the country. Juliet Clark sits down with its lead organizer, Desireé Duffy, to break down everything you should look forward to in this online gathering. She discusses how they are helping indie authors and self-published writers get the publicity they need, making the event a unique celebration of promising creations everyone should really check out. Desireé also talks about the BookFest Awards (which includes a children’s book category judged by kids) and the people who will speak at the event (which includes Juliet Clark).Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

09-09
27:51

Building Effective And Efficient Funnels With Rebecca Bertoldi

Authors must learn how to build the right sales funnels to attract the right audience and maintain a steady source of profit. Rebecca Bertoldi is here to present the most effective and efficient funneling strategies while you write your book and build your author brand. She explains how to build your landing pages, maximize your social media reach, make your website mobile-friendly, and take advantage of automated processes. Whether you are a beginner in funnel strategies or looking for practical advice to elevate your current sales process, this discussion is for you.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

09-02
43:11

Alignment: The Missing Link Between Your Message, Your Book, and Your Marketing

Authors certainly know how to write their book, edit their drafts, go through the publishing process, and market it to their target readers. However, the messaging alignment is often overlooked, and this messes up your entire author brand. Writing and strategy coach Amber Parr Burdett is here to discuss how to build a solid foundation for your alignment – the missing link between your message, book, and marketing. She explains the four pillars of building a lasting message and making a real impact in the lives of your audience. Amber also talks about the right way to determine your ideal reader, craft a personal vision, and create actual emotional weight through your writing in today’s noisy world.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

08-26
47:30

The Entrepreneur’s Guide To Profit, Mindset, And Systems With Amanda Taylor

Every entrepreneur eventually hits a wall—and it’s usually built from broken systems, poor cash flow, and mindset traps. Amanda Taylor, founder of Metropolis Business Development, joins the show to unpack how entrepreneurs can stop duct-taping their business together and start thinking like long-term wealth-builders. She shares the essential frameworks for building systems, pricing confidently, managing cash, and shifting your thinking to move from burnout to sustainable success. Whether you're a solopreneur or scaling fast, this conversation delivers the clarity and tough love every entrepreneur needs.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

08-19
32:03

The Pre-Game Show: Getting Ready to Write Your Masterpiece

Many writers have the most amazing concepts that rarely see the light of day. What is the right process for turning those brilliant ideas deep inside your head into reality? Award-winning children’s author Kristy Boyd Johnson breaks down everything you need to consider before starting your masterpiece, from determining your audience and genre to overcoming different kinds of book-killing habits. She also talks about the importance of putting the right amount of “sparkle” into your work, why putting jargons is a big mistake in writing, and how to find the right editor to help you out.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

08-12
49:46

Building Authority: Content Creation, Monetization, And AI Insights For Authors And Entrepreneurs

There are tons of ways to build and boost your author brand, especially with the help of the many digital tools available right now. Juliet Clark highlights three ways to do this with three experts: Leisa Reid for speaking gigs, Tom Hazzard for podcasting, and Fran Asaro for YouTube content. Together, they discuss how to capture the attention and interest of your target readers through these widely different yet equally impactful methods. Discover practical strategies for building your author platform through the right speaking methods, content repurposing, audience engagement, and more. They also share the different tools they use to make their content creation processes much easier, simpler, and faster.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

08-05
51:23

Waterside And Arkhub's Innovative Portal: Teaching, Writing, And Earning For Authors And Educators

Ready to ignite your author journey and turn your book into a powerful online course? This compelling discussion, originally a webinar with Waterside and Arkhub.io, reveals the incredible potential for authors to generate new revenue streams and expand their reach. Hear directly from Gayle Gladstone of Waterside and Johanna Maaghul, founder of Arkhub.io, as they share insights on how to monetize your intellectual property. Plus, gain expert strategies for platform building, content creation, and leveraging crucial power partners from Super Brands Publishing. This special episode offers practical advice to help you cultivate a robust author platform and maximize your impact in the digital landscape.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

07-29
49:17

Transforming Story Planning: Cameron Sutter Discusses Plottr, Series Bibles, And New AI Innovations

Stop wrestling with tangled plotlines and scattered notes—visual story planning is here to save your writing life! Join us as sci-fi fantasy author and inventor, Cameron Sutter, shares how his popular visual story planning software, Plottr, helps writers organize their entire series, from character arcs to world-building details, and introduces Storysnap, which automatically generates detailed outlines and even simulated beta reader reviews from your completed manuscript.Here's a 15% off discount for Plottr: SPP25 And here's a 30% off discount code for Storysnap: SPP25SSLove the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

07-22
32:01

Boost Productivity And Work-Life Balance For Solopreneurs With Powerful AI Tools

Achieving a work-life balance seems extremely challenging if not impossible, especially if you are a one-man army. But with the expert use of technology, this can become a reality. Juliet Clark sits down with father-daughter duo Steve Kirch and Suzanne Kirch who present their AI-powered Profit Minds™ Growth System. Together, they discuss how their invention helps solopreneurs manage their ventures much better and smoother without sacrificing their personal time and passion. They also explore how it can help improve time management, data collection, marketing campaigns, action plans, and even the entrepreneur’s own self-development.

07-15
44:33

Inside Books That Make You: Desiree Duffy On Community, AI, And The Modern Author Journey

The modern author faces many hurdles these days just to get one book to publishing stage. Aside from the usual editing process, they must know how to navigate the world of marketing, vastly transformed by the ever-evolving digital landscape. Desiree Duffy is here to share how she helps aspiring authors make their stories known to a larger audience through expansive marketing, event production, and broadcasting. She discusses how to employ powerful storytelling to promote your books and why DIY publishing is not for everyone. Desiree also talks about the inevitable role of AI in writing and editing books, changing the authorship experience forever.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

07-08
36:17

Superbrand Audience Accelerator: Gary MacDermid’s Game-Changing Tool For Entrepreneurs And Authors

After tinkering with artificial intelligence for quite some time, motivational speaker, serial entrepreneur, and professional engineer Gary MacDermid has finally created a software for boosting your marketing efforts. He joins Juliet Clark to present his new AI tool, the Superbrand Audience Accelerator, which allows entrepreneurs and authors to identify their ideal audience and develop effective strategies around it. He explains how his invention can help in developing better business pitches and gain a better alignment with your target market. Gary also shares how his experiences as a naval officer taught him to overcome limiting beliefs, set the right boundaries, and appreciate the impact of clear communication.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

07-01
29:04

Podcast Guesting For Authors: Maximize Your Interview Promotion

Stop letting your podcast interviews fade away! Each guest appearance is a goldmine of credibility and authority waiting to be tapped. Don't just share it once – ignite a content explosion that will captivate your audience and establish you as the expert in your field.In this dynamic follow-up to Podcast Guesting for Authors, leading podcasting authority Tracy Hazzard reveals the insider secrets to maximizing your interview's impact. Learn to transform a single conversation into a wealth of engaging promotion content that boosts your SEO, expands your network, and positions you as a go-to expert. Discover:Ninja-level content repurposing tactics to extract maximum value from every interview.Proven strategies to leverage social proof and establish yourself as an industry leader.How to create a consistent stream of valuable content from your guest appearances.The power of strategic networking and collaboration sparked by your interviews.Utilize paid promotion tools to automate the sharing of your podcast guest appearances, expanding your reach and saving you time.Don't leave your hard-won insights buried in a podcast archive or on your press page. Join Tracy Hazzard and unlock the full potential of your podcast guest appearances to captivate more readers and sell more books.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

06-24
01:00:08

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