Proof-of-PR

On this episode of Proof-of-PR, Erica Kang joins host Kelley Weaver to discuss how she builds and fosters authentic communities in the crypto space. Erica Kang covers various topics such as KryptoPlanet, KryptoSeoul, crypto education in Vietnam and South Korea, social strategies, core values for success in crypto, and much more! Stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.  #ProofofPR #Podcast #Crypto ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●  Timestamps:  0:00 | Intro 2:15 | Who is Erica Kang? 4:35 | Inspiration behind KryptoSeoul 10:38 | Adapting to the Pandemic 14:30 | KryptoSeoul events 15:50 | Crypto education in Vietnam and South Korea 19:40 | Using word-of-mouth to build communities 23:22 | Being a Mom in Crypto 27:36 | BITWIRE AD SEGMENT 33:05 | How to build authentic communities 35:20 | Crypto self-learning advice 39:20 | Core values for success in crypto 46:36 | Learn more about KryptoPlanet ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 🔗 Erica Kang: X: https://x.com/ekang426  X: https://x.com/kryptoseoul  LinkedIn: https://www.linkedin.com/in/ericakang426   🔗 Melrose & PoPR Links: Website: https://www.melrosepr.com  YouTube: https://www.youtube.com/@proof-of-pr   X: https://x.com/ProofOfPR  X: https://x.com/MelrosePR    LinkedIn: https://www.linkedin.com/company/melrose-public-relations   ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 📢 Disclaimer: The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

On this episode of Proof-of-PR, Tom Bruni joins Co-host Eunice Hwangbo to discuss how he handles media publishers and the community at Stocktwits. Tom Bruni covers topics such as Direct-to-Audience social channels, becoming a spokesperson, remaining a valuable resource to reporters, and much more. Stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.  #ProofofPR #Podcast #Crypto ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● Timestamps: 0:00 | Intro 2:15 | Who is Tom Bruni? 3:22 | Stocktwits 4:25 | How to remain credible as an expert 5:50 | What Tom learned from interviews with publishers 9:07 | Impact of Direct-to-Audience channels 11:45 | Managing Community expectations 13:41 | BITWIRE AD SEGMENT 14:30 | Balance representing Stocktwits and personal voice as an expert 16:26 | Tom Bruni’s blog 17:42 | How to become an organization's spokesperson? 19:56 | How to remain as a valuable resource to reporters 22:24 | Don’t overthink media interviews ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 🔗 Tom Bruni: Website: https://stocktwits.com/BruniCharting X: https://x.com/BruniCharting  LinkedIn: https://www.linkedin.com/in/tombruni/  LinkedIn: https://www.linkedin.com/company/stocktwits    🔗 Melrose & PoPR Links: Website: https://www.melrosepr.com  YouTube: https://www.youtube.com/@proof-of-pr   X: https://x.com/ProofOfPR  X: https://x.com/MelrosePR    LinkedIn: https://www.linkedin.com/company/melrose-public-relations   ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 📢 Disclaimer: The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

On this episode of Proof-of-PR, Alex Gil & Eunice Hwangbo join Co-host Nikki Brown to discuss their PR and Comms insights from working with previous Melrose clients. Alex & Eunice cover topics such as how to educate clients on PR outcomes, the value of press releases in Crypto, client examples of how to announce company news and even insight into AI for comms professionals. To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.  #ProofofPR #Podcast #Crypto ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● Timestamps: 0:00 | Intro 1:23 | Who is Eunice Hwangbo? 3:43 | Who is Alex Gil? 5:18 | Differences in PR Support by Industry 8:10 | Eras of Crypto Media Cycles 12:10 | Educating clients on PR 17:28 | Value of Press Releases in Crypto 20:22 | Client example of Announcing News 24:28 | BITWIRE AD SEGMENT 26:15 | Building profiles for thought leaders 31:45 | AI for Comms Professionals 36:35 | Staying technically curious 38:55 | No better time to be in PR ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 🔗 Alex Gil & Eunice Hwangbo & Nikki Brown: LinkedIn: https://www.linkedin.com/in/nikkibrown221/ LinkedIn: https://www.linkedin.com/in/eunicehwangbo/ LinkedIn: https://www.linkedin.com/in/alexandragil13/    🔗 Melrose & PoPR Links: Website: https://www.melrosepr.com  YouTube: https://www.youtube.com/@proof-of-pr   X: https://x.com/ProofOfPR  X: https://x.com/MelrosePR    LinkedIn: https://www.linkedin.com/company/melrose-public-relations   ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 📢 Disclaimer: The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

On this episode of Proof-of-PR, Samantha Yap, Founder & CEO of YAP Global joins host Kelley Weaver to discuss how she navigates relationships and obstacles in the crazy world of Crypto PR. Samantha covers topics such as helping founders to identify their brand story, navigating crisis management, developing strong thought leadership habits and much more! To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.  #ProofofPR #Podcast #Crypto ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●  Timestamps:  0:00 | Intro 1:30 | Who is Samantha Yap? 3:47 | Journalism to Public Relations 5:24 | How Samantha started her own agency 8:27 | How has Crypto PR evolved? 10:42 | PR is a relationship business 11:55 | Most common messaging mistakes 14:40 | Helping Founders identify their brand story 16:36 | Navigating Crisis Management 19:53 | Strategies for helping brands stand out 22:15 | BITWIRE AD SEGMENT 23:37 | Importance of thought leadership 25:24 | Best channels for comms 27:35 | Having a strong point-of-view 28:10 | Work-life balance as a Mom 39:52 | Advice for NEW PR professionals 41:31 | Final thoughts from Samantha Yap ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 🔗 Samantha Yap & YAP Global Links: Website: https://yapglobal.com X: https://x.com/yapglobalteam  X: https://x.com/samanthawyap  LinkedIn: https://www.linkedin.com/company/yapglobal/ LinkedIn: https://www.linkedin.com/in/samanthawyap/    🔗 Melrose & PoPR Links: Website: https://www.melrosepr.com  YouTube: https://www.youtube.com/@proof-of-pr   X: https://x.com/ProofOfPR  X: https://x.com/MelrosePR    LinkedIn: https://www.linkedin.com/company/melrose-public-relations   ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●  📢 Disclaimer:  The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

On this episode of Proof-of-PR, Elizabeth Olson, former Head of Marketing for Bitcoin at Magic Eden, joins Co-host Kelley Weaver to discuss her journey into the Bitcoin space and how others can get their career started in Bitcoin as well. Elizabeth covers topics such as brand building in Bitcoin, the marketing challenges nobody notices, the importance of AI optimization in search, her favorite type of Bitcoin events and much more! To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.  #ProofofPR #Podcast #Crypto ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● Timestamps: 0:00 | Intro 0:54 | Elizabeth Olson’s Story 8:04 | Approach to X Engagement 11:25 | Tips on getting started in Bitcoin 12:58 | Preferred AI tools 14:04 | Importance of AI Optimization 17:14 | How to approach brand building 20:58 | Marketing Challenges in Bitcoin space 24:05 | BITWIRE AD SEGMENT 27:27 | Most rewarding aspect of working in Bitcoin space 29:19 | Elizabeth’s favorite type of events 32:56 | Trends to keep an eye on 33:24 | How will the narrative of Bitcoin evolve over time? 34:10 | Final thoughts from Elizabeth Olson ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 🔗 Elizabeth Olson: Website:  X: https://x.com/ElizabethOls0n LinkedIn: https://www.linkedin.com/in/elizabethaliceolson/    🔗 Melrose & PoPR Links: Website: https://www.melrosepr.com  YouTube: https://www.youtube.com/@proof-of-pr   X: https://x.com/ProofOfPR  X: https://x.com/MelrosePR    LinkedIn: https://www.linkedin.com/company/melrose-public-relations   ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 📢 Disclaimer: The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.  

On this episode of Proof-of-PR, Keli Callaghan, Partner at Arrington Capital, joins Kelley Weaver to discuss the importance of founder-led thought leadership in brand strategy. Keli covers topics such as thought leadership amongst founders, strategies for building communities, ways to make your brand stand out from the crowd and much more! To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.  #ProofofPR #Podcast #Crypto ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● Timestamps: 0:00 | Intro 1:00 | Who is Keli Callaghan? 4:50 | How has Crypto changed? 8:14 | Thought Leadership for Founders 11:13 | Community Building Strategies 13:33 | Recruiting from Universities 15:03 | BITWIRE AD SEGMENT 16:24 | How to make your brand stand out 18:27 | How to measure PR success 20:12 | PR Tools 21:59 | How PR professionals can get into the Crypto industry 25:14 | How to juggle being a Mom and a PR career 29:23 | Time-management Tips 31:10 | Future of Crypto-related Marketing 34:17 | Most fulfilling part of Keli’s job 35:28 | Final thoughts from Keli Callaghan ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 🔗 Keli Callaghan & Arrington Capital Links: X: https://x.com/kelicallaghan X: https://x.com/arrington_cap  LinkedIn: https://www.linkedin.com/in/keli-callaghan-b589303  LinkedIn: https://www.linkedin.com/company/arrington-capital  Arrington Capital Website: https://www.arringtoncapital.com    🔗 Melrose & PoPR Links: Website: https://www.melrosepr.com  YouTube: https://www.youtube.com/@proof-of-pr   X: https://x.com/ProofOfPR  X: https://x.com/MelrosePR    LinkedIn: https://www.linkedin.com/company/melrose-public-relations   ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 📢 Disclaimer: The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR are not responsible for any actions taken based on the information provided in this podcast.

On this episode of Proof-of-PR, Kelsey Ruiz, Head of Comms at Aztec Network, joins Co-host Nikki Brown to discuss communications in Crypto and how to maximize visibility. Kelsey covers topics such as her achievements in Comms at Aztec, the value of placements within and outside of the Crypto industry, the difference in Comms vs PR, and much more! To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.  #ProofofPR #Podcast #Crypto ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● ⏰ Timestamps: 0:00 | Intro 0:58 | Who is Kelsey Ruiz? 4:25 | Visibility goals for Aztec 6:30 | Comms strategies for Aztec’s testnet launch 9:45 | Takeaways from successful testnet coverage 14:19 | Achievements in Comms for Aztec Labs 17:26 | BITWIRE AD SEGMENT 18:52 | Value of placements outside of Crypto 24:34 | Key differences in Comms vs PR 28:55 | Challenges of navigating Crypto comms 33:43 | Using social media to increase visibility 37:59 | How to use AI to enhance comms strategy 42:40 | Final thoughts from Kelsey Ruiz ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 🔗 Kelsey Ruiz Links: X: https://x.com/kelseyruiz_  LinkedIn: https://www.linkedin.com/in/kelseyleeann408/  Aztec Website: https://www.aztec.network    🔗 Melrose & PoPR Links: Website: https://www.melrosepr.com YouTube: https://www.youtube.com/@proof-of-pr  X: https://x.com/ProofOfPR X: https://x.com/MelrosePR  LinkedIn: https://www.linkedin.com/company/melrose-public-relations ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 📢 Disclaimer: The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

On this episode of Proof-of-PR, CEO of Centrifuge Bhaji Illuminati joins host Kelley Weaver to discuss stepping into her new leadership role and how her expertise in marketing helped her get there. Bhaji talks about the evolution of her leadership philosophy, the importance of communication externally and internally, why you should always be transparent with your community and how she manages to balance her career and family on top of it all. To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR. ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● Timestamps: 0:00 | Intro 0:55 | Bhaji Illuminati’s background in marketing 2:50 | From marketing to leadership at Centrifuge 8:58 | Transparency with your community 9:24 | Evolution of Bhaji’s leadership philosophy 10:55 | Creating the RWA Summit 17:27 | Advice for balancing family & career  20:21 | Keeping up with the market narrative 22:13 | AI tools for aggregating news & information 24:16 | Centrifuge website & socials ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● Bhaji Illuminati & Centrifuge Links: Website: https://centrifuge.io  X: https://x.com/centrifuge  LinkedIn: https://www.linkedin.com/in/bhajiilluminati  LinkedIn: https://www.linkedin.com/company/centrifugehq    Melrose & PoPR Links: Website: https://www.melrosepr.com YouTube: https://www.youtube.com/@proof-of-pr  X: https://x.com/ProofOfPR X: https://x.com/MelrosePR  LinkedIn: https://www.linkedin.com/company/melrose-public-relations ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● Disclaimer: The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR are not responsible for any actions taken based on the information provided in this podcast.

On this episode of Proof-of-PR, Opinion Editor for Cointelegraph Cath Jenkin joins Co-host Nikki Brown to discuss journalism in the crypto industry. Cath dives into what makes good Op-eds, the importance of a human perspective in the world of AI, the value structure gives opinion pieces, tips for PR professionals engaging with journalists and so much more!  To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.  #ProofofPR #Podcast #Crypto ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● ⏰ Timestamps: 0:00 | Intro 0:38 | Who is Cath Jenkin? 6:30 | Positivity & excitement of the Crypto industry 10:06 | What makes a good opinion piece?  18:11 | Importance of the Human Perspective (Not AI) 21:09 | How to properly leverage AI in journalism 23:30 | Value of structure in opinion pieces 24:23 | Opinions vs Facts 29:27 | Value in Expert Opinions & Advice 32:45 | Tips for PR professionals on working with journalists 40:10 | Purpose of Crypto is to make life better 41:56 | Final thoughts from Cath Jenkin ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 🔗 Cath Jenkin Links: X: https://x.com/cathjenkin  LinkedIn: https://www.linkedin.com/in/cathjenkin/  Cointelegraph: https://cointelegraph.com/authors/cath-jenkin    🔗 Melrose & PoPR Links: Website: https://www.melrosepr.com YouTube: https://www.youtube.com/@proof-of-pr  X: https://x.com/ProofOfPR X: https://x.com/MelrosePR  LinkedIn: https://www.linkedin.com/company/melrose-public-relations ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 📢 Disclaimer: The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

In today’s episode, Nikki Del Principe is joined by guests Evan Shapiro and Izaak Meckler. CEO Evan and CTO Izaak are both Co-Founders of O(1) Labs, the team behind Mina.  Mina (formerly Coda Protocol), the world's lightest blockchain powered by participants, deploys recursive zk-SNARKs to ensure the blockchain remains the same size—22 kb—enabling anyone to sync the chain in seconds, ushering in a new era of blockchain accessibility. We hear how Evan and Izaak became interested in cryptocurrency and the technology behind it in high school and collaborated together on coding projects before bringing O(1) Labs to life. We learn about the transformation of the Coda Protocol to Mina and the importance of community input on the project. Evan and Izaak hope to solve the problems inherent to today’s internet and bring back creative expression through providing developers with the foundation and tooling they need to build Snapps, verifiable SNARK-powered smart contracts. They take us through the technology behind Mina and end the episode by discussing their predictions for the crypto sphere. Topics covered: - How Evan and Izaak became involved in cryptocurrency - Creating O(1) Labs to solve the architectural issues of the crypto space - The technological and societal impacts of crypto - The transformation of Coda to Mina - Formulating Mina's core values - What it means to be the world’s lightest blockchain-powered by participants - How Evan and Izaak aim to address the issues of today’s internet with Mina - Shoutout to the Mina community - Mina's implementation of Snapps - The importance of verifiability and transparency - Predictions for the crypto sphere in 2020 and beyond Links to Resources: Mina: https://minaprotocol.com/ Mina on Twitter: https://twitter.com/MinaProtocol Mina on Discord: https://discord.com/invite/RDQc43H Join Genesis program: https://minaprotocol.com/genesis  

In today’s episode, Nikki Del Principe is joined by Tram Vo. Tram is Founder and COO of MOBI (Mobility Open Blockchain Initiative), a company dedicated to improving and supporting the development of an efficient digital, multi-sided mobility marketplace. With a varied background in academics and non-profit, Tram came to blockchain in 2015 when she and her husband began to consider the possibilities of tracking and tracing using the nascent technology. In 2018, MOBI was founded and Tram began her mission to build the new economy of movement while utilizing blockchain to create greener cities. We hear how Tram left her position at the Getty Conservation Institute to create MOBI and the company’s mission to establish standards for the mobility space. We learn how blockchain, along with a convergence of other technologies, can create security for data and the importance of seamless background processes. Tram goes on to discuss how COVID-19 has impacted the digitization of cities and how MOBI is contributing to the mitigation of carbon emissions in mobility. Topics covered: - How Tram’s varied background led her to the blockchain space - The importance of tracking and tracing - Building the new economy of movement and what that means - Creating standards for a decentralized mobility ecosystem - How a convergence of technologies, including blockchain and AI, can create more secure systems - Impacts of COVID-19 on cities now and in the future - Increasing digitization and smart contracts post-COVID - How MOBI hopes to help mitigate carbon emissions in mobility - Explaining the importance of digital ID for an effective mobility system - What is on the horizon for MOBI - Tram’s predictions for the future of blockchain and crypto Links to Resources: MOBI: https://dlt.mobi Tram on LinkedIn: https://www.linkedin.com/in/tram-vo-6abba310/

In today’s episode Kelley Weaver is joined by Carol Van Cleef, Founder and CEO of Luminous Group and pioneer in legal issues involving cryptocurrencies and blockchain technology. Additionally, she is Chair of the Blockchain and Digital Assets practice with Bradley, based in Washington, D.C. With Luminous Group, Carol offers general blockchain consulting with a speciality in compliance. As a certified AML specialist, Carol’s expertise is invaluable to her clients, which include banks, securities firms, and money services businesses. We hear how Carol entered the cryptocurrency market and her 20-year experience working with alternative payment systems. She discusses the modernization efforts in the banking industry and the hurdles it faces. Carol goes on to take us through what she believes have been the pivotal regulatory advancements in the crypto space and the biggest setbacks. Wrapping up the episode, Carol tells us what she is excited about in regulatory advancements and the new wave of crypto adopters. Topics covered: - How Carol began her career in blockchain - What excites Carol about cryptocurrency and blockchain - Modernization of the banking industry and the hurdles it has faced - The services provided by Luminous Group - Overcoming negativity towards the industry as an early adopter - Why criminals are often early adopters on new payment systems - Pivotal regulatory moments - How the introduction of the BitLicense in NYC impacted the space - The tension between regulators and wanted anonymity of crypto users - Future regulatory changes - The new wave of crypto adopters Links to Resources: Luminous Group: https://luminousgroup.io Carol at Bradley: https://www.bradley.com/people/v/van-cleef-carol-r

In today’s episode, Kelley Weaver is joined by Sunayna Tuteja, Head of Digital Assets at TD Ameritrade. Sunayna begins by telling us her background in finance and how she ended up in the cryptocurrency sector. TD Ameritrade aims to aid clients with adoption of cryptocurrency and lead the industry in technological innovations. We hear how Sunayna joined TD Ameritrade to spearhead their digital transformation while looking at emerging technology to continually add value for customers and the company. We learn how client demand drives adoption of crypto and blockchain technology. Sunayna takes us through the company’s three-pronged approach to services, partnerships, and education and how every aspect is tailored to the TD Ameritrade's core clientele. Sunayna wraps up the episode by discussing custody solutions and what she is excited about for the future of crypto and blockchain technologies. Topics covered: - What got Sunayna into crypto - TD Ameritrade’s background in innovation within the financial sector - Why commercializing next-gen tech along with current solutions drives growth - The importance of delivering value to customers and the company - Creating a dedicated digital asset and DLT practice - How client demand drove adoption of digital assets at TD Ameritrade - The impact of May Day on the financial sector - Utilizing lessons from the May Day rule changes for current adoption strategies - TD Ameritrade’s three-pronged approach - The necessity of scalability in any process - Empowerment and safety of the consumer through education - Solving the issue of custody through choices - The future of the cryptocurrency industry Links to Resources: TD Ameritrade: https://www.tdameritrade.com/ TD Ameritrade on Twitter: https://twitter.com/TDAmeritrade Sunayna on LinkedIn: https://www.linkedin.com/in/sunaynatuteja Sunayna on Twitter: https://twitter.com/sunayna Subscribe to the show: Cryptotokentalk.io Find us on twitter: https://twitter.com/cryptotokentalk

Today, guest host Nikki Del Principe is joined by Dave Jevans, CEO of CipherTrace. Dave begins by telling us how he first discovered crypto in 1999 when he got involved in the Cypherpunk movement and how that led him to become a founder of CipherTrace. The goal of CipherTrace is to make cryptocurrencies globally available and safe for everyone, including banks and other financial institutions. CipherTrace provides services to crypto exchanges to ensure that their customers are not using their platforms to launder money or engage in other criminal activities. CipherTrace recently launched a Central Bank Digital Currency Initiative, and Dave discusses the initiative's prioritization of security, privacy, and compliance. When it comes to mass adoption of digital currencies, Dave emphasizes the need for a contactless solution, such as debit cards, that doesn't require a smart phone with internet connectivity to use. Summarizing the findings from CipherTrace's Spring 2020 Cryptocurrency Crime and Anti-Money Laundering Report, Dave conveys that the cryptocurrency space is much more safe now than it was in the past. CipherTrace has been participating in regular meetings with the Financial Action Task Force (FATF), and Dave provides an overview of the FATF's proposed Travel Rule guidelines that may go into effect for cryptocurrency transactions this June. Dave predicts that this year we will see more large banks supporting cryptocurrency businesses, which is encouraging for mass adoption. He also believes debit and credit cards that allow users to spend cryptocurrencies are on the rise. Finally, Dave debunks the myth that blockchain analytics involves spying on people when the reality is blockchain analytics helps keep the cryptocurrency ecosystem safe. Topics covered: - What got Dave interested in cryptocurrency - Overview of CipherTrace's services - CipherTrace's Central Bank Digital Currency Initiative - Technical hurdles to crypto implementation and mass adoption - How COVID-19 has influenced adoption rates - What has happened in 2020 regarding crypto crime so far - Ensuring industry compliance with regulations - The necessity of pushing technology to catch up to compliance standards - Predictions about adoption and the need for wider consumer accessibility - Making easier onramps into the crypto space to facilitate adoption - Blockchain analytics and privacy: why you don’t need to worry Links to Resources: CipherTrace website: https://ciphertrace.com/ CipherTrace blog: https://ciphertrace.com/blog/ CipherTrace Spring 2020 Cryptocurrency Crime and Anti-Money Laundering Report: https://ciphertrace.com/spring-2020-cryptocurrency-anti-money-laundering-report/ TRISA website: https://trisa.io/

Today we’re joined by three very talented ladies from Hercode: Nicky Campa, Avalon Barrie, and Heidi Pease. The three begin by telling us their backgrounds and what led to their involvement in the blockchain industry, each bringing unique qualities and experiences to the team. Hercode is an initiative within LA Blockchain Lab that focuses on women and diversity in the blockchain space. Over the past year, Hercode has worked with the USC Viterbi School of Engineering to provide courses to teachers in Afghanistan so that they will be equipped to educate young girls about blockchain technology and coding in Solidity. Another program launched by Hercode focuses on educating high school girls in Los Angeles about blockchain.  As difficult as the coronavirus pandemic has been, it has made the Hercode team realize the importance of online education, which is an area they are now focusing on closely. Nicky, Avalon, and Heidi speak to what can come from educating women worldwide on emerging technologies and their excitement to move forward with their vision. They also believe that the pandemic can allow people to recognize the incredible value of blockchain technology, especially as the need for verification and trust becomes that much more pronounced. Overall, Hercode believes strongly that where you live or your gender should not limit your access to education, and the team hopes to close the gender gap when it comes to participation in the current technological transformation. Topics covered: - What our three guests were doing before discovering crypto - Heidi's journey founding LA Blockchain Lab - Giving women all over the world the opportunity to learn about blockchain - The initiatives that Hercode is driving - Working with partner schools in the Los Angeles area - Closing the gender gap in the blockchain industry - Dealing with the global COVID-19 pandemic - Thinking more strategically to give a quality education to everyone - Problems in other countries that are not seen in the United States - Blockchain use cases envisioned by students in Afghanistan Links to Resources: LA Blockchain Lab Website: https://www.lablockchainlab.org/ LA Blockchain Lab on Twitter: https://twitter.com/lablockchainlab Hercode Website: https://www.lablockchainlab.org/hercode Hercode on Twitter: https://twitter.com/hercodeglobal Hercode on Instagram: https://www.instagram.com/hercodeglobal/

Nikki Del Principe, Director of Content Strategy at Melrose PR, hosts this special episode of Crypto Token Talk focused on "Communications During Crisis" in the midst of the coronavirus pandemic. Kelsey McGuire, Co-Head of Experiential Marketing at ConsenSys, and Kelley Weaver, CEO of Melrose PR and usual host of Crypto Token Talk, join this episode as guests. We begin with Kelley and Kelsey sharing best practices for PR and marketing during periods of crisis. Key points include: Know Your Audience Share Content that People Crave Be Authentic Don't Over-Generalize Focus on Value-Driven Marketing Next, Kelsey shares how her team has tweaked tactics pertaining to virtual events to add value. She discusses the ETH2 virtual summit and how they are adding gamified components and working with partners to make this online event community-oriented. Kelley shares how Melrose PR had to make strategic adjustments at the inception of the COVID-19 pandemic to ensure the announcement of Fold's Visa-powered bitcoin rewards card garnered the press coverage it deserved, which ultimately included stories in Bloomberg, Fortune, and Forbes, among a slew of business and crypto outlets. With so many companies shifting to remote work, Kelley and Kelsey discuss how their leadership styles have changed. This leads to a conversation about the long-term impacts of COVID-19. The guests share final thoughts on how to handle communications during this time of uncertainty, reminding us to reflect in addition to looking to the future and moving forward with your goals. Topics covered: -Best practices for PR and marketing during crisis and periods of uncertainty -PR and marketing success stories during the COVID-19 pandemic -Kelsey discusses the importance of building community and how her team is adding value to virtual events through gamification  -Kelley shares her experience running communications for Fold's recent Visa-powered bitcoin rewards card announcement -Predictions for the future, including long-term impacts of the coronavirus crisis -Adjustments in leadership during this time of uncertainty -The benefits of remote work -Long-term shifts in workplace culture Links to Resources: ConsenSys: https://consensys.net/ Melrose PR: https://www.melrosepr.com/ Kelley on Twitter: https://twitter.com/cryptokelley Kelley on LinkedIn: https://www.linkedin.com/in/cryptokelley Kelsey on LinkedIn: https://www.linkedin.com/in/kelseykmcguire Ethereal Virtual Summit: https://www.etherealsummit.com/ Story on Fold's Bitcoin Rewards Card in Bloomberg: https://www.bloomberg.com/news/articles/2020-04-09/visa-teams-with-startup-fold-for-bitcoin-rewards-on-new-card Kelley's Recent Webinar on BrightTALK: https://www.brighttalk.com/webcast/18050/395242?utm_campaign=communication_viewer_followup&utm_medium=email&utm_source=brighttalk-transact&utm_content=webcast

In today’s episode Melrose PR Director of Content Strategy Nikki Del Principe guest-hosts Emre Tekisalp. Emre is the Head of Business Development at O(1) Labs, the team behind Coda Protocol. Before joining O(1) Labs, Emre was at Coinbase, the largest exchange in the U.S., and found his way into crypto back in 2015 through roles at Ripple and a few other projects. When you look at blockchains in general, starting with Bitcoin, one of the biggest struggles is how to make these virtual machines more accessible, personal, and powerful. Emre describes this dilemma as the "infamous scaling debate." Coda addresses this problem by deploying zero knowledge proofs to keep the blockchain at a tiny fixed size. At Coda, the data needed to download the blockchain is only about 20 kilobytes, which, when compared to other blockchains that require hundreds of gigabytes, is incredibly small and lightweight. Coda recently introduced a new term, ScaDe ScaDe (Scalability-per-unit-of-Decentralization), that incorporates decentralization into the measure of scalability rather than only focusing on throughput (transactions per second). With its Genesis token program underway, Coda is well on its way to being highly decentralized for its upcoming mainnet launch. Topics covered: - The problem Coda Protocol addresses and the solution it offers- Emre’s view on blockchain’s scalability problem and the introduction of a new term for measuring scalability- Emre's thoughts on Libra and how it familiarizes people with the concept of digital money- How blockchains can scale for mobile and why that is so important- More about Coda’s milestones and the recently launched Genesis token program- Coda’s ultimate vision for the future- Emre’s predictions and hopes for the blockchain industry- The impact of the coronavirus pandemic on Coda and crypto in general- Emre’s recommendations on resources for people to dive deeper into the blockchain space Links to Resources: Coda Protocol website: https://codaprotocol.com/ Coda Protocol on Twitter: https://twitter.com/codaprotocol Coda Protocol on Discord: https://discordapp.com/invite/Vexf4ED Apply to the Genesis token program: https://codaprotocol.com/genesis Solving the Scalability Trilemma Blog Post: https://codaprotocol.com/blog/solving-the-scalability-trilemma Coinbase video on Cryptocurrency and the Future of Money: https://www.youtube.com/watch?v=IWeCQkIJNkY Hash Power Podcast: https://podcasts.apple.com/is/podcast/hash-power-ep-1-understanding-blockchains/id1154105909?i=1000392721406 "Why Decentralization Matters" via OneZero Medium: https://onezero.medium.com/why-decentralization-matters-5e3f79f7638e

In today’s episode of Crypto Token Talk our guest is Michelle Chuang, COO of Asensys. She spent 20 years in marketing consumer brands before moving into crypto and blockchain. The lack of data security online is what originally sparked her interest in uses of blockchain technology to improve the digital economy. She discusses why decentralization is key to the security of blockchain systems, but that, historically, these networks have had difficulty achieving high performance while retaining decentralization and security. This problem is called the "blockchain trilemma."   Asensys addresses blockchain's scalability problem head-on by introducing the concept of asynchronous consensus zones to reduce redundancies across the network. She uses the analogy of opening up more check-out lines at the grocery store to explain how it works. The consumer awareness about the need for data privacy is there, and so, in terms of mass adoption, Michelle believes that it's a matter of operationalizing blockchain technology to provide consumers with real solutions.   Topics covered: - Michelle’s background and what led her to join Asensys - How Asensys works and why it is unique - Example use cases for blockchain solutions - How Asensys solves the Blockchain Trilemma - Predictions for the future of blockchain technology and mass adoption - The appetite of implementing technology like Asensys at the enterprise level - Recommended approaches for learning more about blockchain technology   Links to Resources: Website: www.asensys.com Twitter: https://twitter.com/asensyschain

Our guest for today is Tongtong Gong, COO and Co-founder of Amberdata. She moved to the U.S. from Beijing, China when she was 17 years old, and her inability to speak English properly influenced her to choose Computer Science as an area of study because programming languages actually felt less intimidating to her. She started learning about crypto in 2013 and kept diving deeper from there. Amberdata is a data infrastructure company that provides blockchain network data and market data in a single API, which allows people to build on top of it. During the ICO boom, it seemed like a necessity that could help contribute from a data infrastructure perspective. Amberdata’s customers fall into three categories: developers, traders, and major institutions moving into the digital assets space. In the following five years, Tongtong believes the industry will be growing and, based on financial history, she thinks that it won’t be in a linear, predictable fashion. Rather, it will be a punctuated equilibrium because new players will come in and be critical in the development of digital assets.   Topics covered: - What Amberdata is and how it came to be - Examples of Amberdata’s customer types - Fears of major market manipulation - Recommended resources for people who have questions about crypto - Anecdotes that surprised Tongtong from analyzing data sets - Things that Tongtong has seen go miraculously wrong - Internal transfers that hide information - Predictions for the next five years in the crypto industry -Biggest threats to the cryptocurrency and blockchain space   Links to Resources: Website: https://amberdata.io/ Twitter: https://twitter.com/Amberdataio LinkedIn: https://www.linkedin.com/company/amberdata/ Medium: https://medium.com/amberdata Email: tongtong(at)amberdata(dot)io

Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. Asylum Ventures Investor Jon Wu joins Melrose PR CEO Kelley Weaver this week to discuss all things investing, marketing, and thought leadership on X! They cover how to shift your marketing strategies as market sentiment changes, the importance of authenticity, and the role of spirituality as a thought leader on X, plus so much more! To stay up-to-date on upcoming guests and news follow us on Twitter at @ProofOfPR.