Property Management Business

Renewal rent growth has been carrying the rental market—but how long can that last? In Part 2 of this in-depth conversation, Marc Cunningham continues his discussion with Jesse Lederman, Chief Financial Analyst at Zelman, breaking down the less-talked-about forces shaping the 2026 rental market. This episode dives into renewal rent growth versus new move-in pricing, blended rent growth, days on market, turnover, maintenance costs, and shifting investor behavior. Marc and Jesse explain why renewals have outpaced market rents, how renter "friction" is delaying price corrections, and why that dynamic may not be sustainable forever. They also unpack why days on market remain elevated, what annualized turnover really means for operators, and why maintenance and capital expenses unexpectedly declined in late 2025. The episode closes with a look at investor demand—why institutional buyers have pulled back while individual investors appear more opportunistic—and the early signs of stabilization heading into the spring leasing season. If you're advising owners, setting 2026 budgets, or managing expectations during a slower cycle, this episode gives you the data-backed context you need. Zelman & Associates: trusted experts offering unparalleled housing insights Property Manager Websites - the highest performing property management website in the industry Venderoo- An always-on AI teammate to handle all aspects of maintenance Lead Simple - manage more doors with less stress using LeadSimple Rentvine - the property management software you can trust   Lending One - real estate loans for investors   Reconcile Daily - corporate & trust accounting experts   PMbuild - Marc's education for property managers   Denver Property Management - Grace Property Management website This podcast is produced by Two Brothers Creative.

The 2026 rental market is shaping up to look very different than the last few years—and property managers need to be ready to explain why. In this special year-end episode, Marc Cunningham sits down with Jesse Lederman, Chief Financial Analyst at Zelman, to break down insights from Zelman's latest Single-Family Rental Survey. Together, they unpack what the data is really saying about rent growth, supply pressure, and the growing wave of accidental landlords entering the market. You'll hear why new move-in rent growth has turned negative in many markets, how low mortgage rates are reshaping owner behavior, and what property managers should expect as they head into 2026. This episode gives you the language, context, and data you need to communicate confidently with owner clients—and to stop taking the blame for market forces outside your control. This is Part 1 of a two-part conversation focused on helping property managers think strategically about the year ahead. Zelman & Associates: trusted experts offering unparalleled housing insights Property Manager Websites - the highest performing property management website in the industry Venderoo- An always-on AI teammate to handle all aspects of maintenance Lead Simple - manage more doors with less stress using LeadSimple Rentvine - the property management software you can trust   Lending One - real estate loans for investors   Reconcile Daily - corporate & trust accounting experts   PMbuild - Marc's education for property managers   Denver Property Management - Grace Property Management website This podcast is produced by Two Brothers Creative.

Can property management truly thrive as a family business or does mixing family and operations create more problems than it solves? In this episode, host Marc Cunningham sits down with Joe and Sheila Stokley of Stokley Properties, a husband-and-wife team managing more than 850 doors in the San Francisco Bay Area. Together, they unpack what it really takes to scale a family-run property management company while maintaining clarity, accountability, and long-term vision. Joe and Sheila share how clearly defined roles, one-point-of-contact systems, and disciplined metrics helped them grow without burning out or burning bridges. They also dive into succession planning, generational leadership, owner communication, and how to work on the business instead of getting trapped in the weeds. Whether you run a family business, are considering one, or simply want a smarter way to scale your property management operation, this episode delivers practical insight from operators who've lived it. Property Manager Websites - the highest performing property management website in the industry Venderoo- An always-on AI teammate to handle all aspects of maintenance Lead Simple - manage more doors with less stress using LeadSimple Rentvine - the property management software you can trust   Lending One - real estate loans for investors   Reconcile Daily - corporate & trust accounting experts   PMbuild - Marc's education for property managers   Denver Property Management - Grace Property Management website This podcast is produced by Two Brothers Creative.

Facing slower owner leads? Marc Cunningham welcomes Chris Springer of Property Manager Websites (PMW) and Rentvine to dissect the essential, ultra-specific strategies PMs need to win in today's market. Marc shares the unorthodox reason why he started working with PMA and  Chris details how PMW scales while keeping service personal.  PMW announces the data-backed decision to upgrade clients to their most advanced lead-generating tools. Discover why relying on generic AI content won't work anymore and how being purposeful and unique in your content is the only path to organic success and client trust. Property Manager Websites - the highest performing property management website in the industry Venderoo- An always-on AI teammate to handle all aspects of maintenance Lead Simple - manage more doors with less stress using LeadSimple Rentvine - the property management software you can trust   Lending One - real estate loans for investors   Reconcile Daily - corporate & trust accounting experts   PMbuild - Marc's education for property managers   Denver Property Management - Grace Property Management website This podcast is produced by Two Brothers Creative.

Struggling with high vacancy rates in a slow rental market? You're not alone. The national average days on market has peaked near 45, making old "order-taking" leasing methods ineffective. Vanessa Anderson of Tenant Turner reveals the sobering data on current rental trends and, most crucially, the specific, automated strategies needed to secure a lease. Discover the power of real-time responsiveness, self-scheduling, and strategic automation to capture limited leads first, cut down on no-shows, and turn your leasing pain into a competitive advantage. Get properties rented faster with Tenant Turner: https://tenantturner.com/?utm_campaign=PM%20Build%20Partnership&utm_source=pm-build Open Doors Rental Assistance Application Link: https://hubs.la/Q03V0rVF0   Venderoo- An always-on AI teammate to handle all aspects of maintenance: https://vendoroo.ai/     Lead Simple - manage more doors with less stress using LeadSimple   Property Manager Websites - the highest performing property management website in the industry   Rentvine - the property management software you can trust   Lending One - real estate loans for investors https://lp.lendingone.com/grow   Reconcile Daily - corporate & trust accounting experts https://www.reconciledaily.com/   PMbuild - Marc's education for property managers   Denver Property Management - Grace Property Management website This podcast is produced by Two Brothers Creative.

Running a 4500-door property management firm isn't all smoking cigars and napping on hammocks. Kyle Stephenson of KRS Holdings reveals the intense, balanced structure behind his massive scale, from a rigid daily schedule to his unorthodox, but wildly effective, team culture. You'll hear the shocking event that solidifies staff loyalty (hint: it involves the Dominican Republic) and his brutally honest advice for PM owners stuck around 100 doors. Discover the passion and systems that transform the property management grind into a rewarding life and business. Venderoo- An always-on AI teammate to handle all aspects of maintenance: https://vendoroo.ai/   LeadSimple - manage more doors with less stress using LeadSimple   Property Manager Websites - the highest performing property management website in the industry   Rentvine - the property management software you can trust   Lending One - real estate loans for investors https://lp.lendingone.com/grow   Reconcile Daily - corporate & trust accounting experts https://www.reconciledaily.com/   PMbuild - Marc's education for property managers   Denver Property Management - Grace Property Management website   Join Marc's property management Facebook group This podcast is produced by Two Brothers Creative.

Do your owner-clients see you as an expense or a trusted partner? Property management leaders Marc Cunningham and Lior Abramovich of Blanket Homes challenge the old model of competing on price and being purely transactional. They reveal the framework for deciding what opportunities to pursue (and which to abandon) and why a relationship-centric approach is the only way to scale your business in the modern market. Learn the low-hanging fruit actions that build deep, operational trust so that when a big repair hits, your client asks, "How do I pay?" not, "I want three bids." Stop losing good clients and grow your business with value. Stop Losing Doors and Grow. Blanket Homes https://blankethomes.com/?utm_source=PMBuild&utm_medium=website&utm_campaign=PMBuild-website Venderoo- An always-on AI teammate to handle all aspects of maintenance: https://vendoroo.ai/ Lead Simple - manage more doors with less stress using LeadSimple   Property Manager Websites - the highest performing property management website in the industry   Rentvine - the property management software you can trust   Lending One - real estate loans for investors https://lp.lendingone.com/grow   Reconcile Daily - corporate & trust accounting experts https://www.reconciledaily.com/   PMbuild - Marc's education for property managers   Join Marc's new property management Facebook group This podcast is produced by Two Brothers Creative.

Discover how Candice Cather, 20-year Owner-Broker of STG Rentals, built a truly stress-free property management business in Saint George, Utah. Candice shares how she structures her days to spend 80% of her time on vision and company direction. Learn her intentional approach to attracting only high-quality owners who see her team as the expert, resulting in a remarkably low 2% turnover rate. Candice shares her morning routine, team structure, and how she defines success as finding joy in her work. If you're tired of your business sucking you in, Candice will teach us how to create the successful, balanced life we all want. Candice Cather's company website: https://stgrentals.com/ Venderoo- An always-on AI teammate to handle all aspects of maintenance: https://vendoroo.ai/ Lead Simple - manage more doors with less stress using LeadSimple   Property Manager Websites - the highest performing property management website in the industry   Rentvine - the property management software you can trust   Lending One - real estate loans for investors https://lp.lendingone.com/grow   Reconcile Daily - corporate & trust accounting experts https://www.reconciledaily.com/   NARPM Orlando Event: Register here   PMbuild - Marc's education for property managers   Join Marc's new property management Facebook group This podcast is produced by Two Brothers Creative.

Are you feeling guilty about taking time off? Does the day-to-day grind keep you from thinking about big-picture growth? In this episode, roles are reversed as Pablo Gonzalez joins us to ask Marc the questions. Marc opens up about his unconventional philosophy that helped him scale Grace Management to over 1200 doors. Revealing why reading the Wall Street Journal is a good use of his time, how he embraced legislation as an opportunity, and why doing less of the day-to-day is how he built his team and business. Stop feeling lazy and start acting like the CEO your company needs. Attend the National Association of Residential Property Managers, where Marc will be speaking: https://www.narpmconvention.com/ Connect with Vendoroo, your AI maintenance coordinator https://vendoroo.ai/ Lead Simple - manage more doors with less stress using LeadSimple   Property Manager Websites - the highest performing property management website in the industry   Rentvine - the property management software you can trust   Lending One - real estate loans for investors https://lp.lendingone.com/grow   Reconcile Daily - corporate & trust accounting experts https://www.reconciledaily.com/   NARPM Orlando Event: Register here   PMbuild - Marc's education for property managers   Join Marc's new property management Facebook group This podcast is produced by Two Brothers Creative.

In this episode, Ben Burnett, Grace Property Management's VP of Property Management, shares how he manages a team of 15 high performing property managers, his journey from being a PM to a VP, and the challenges he's overcome. He discusses his approach to leadership, emphasizing the importance of one-on-one meetings, and how he handles owner leads. This conversation offers valuable insights for company owners on how to successfully create a VP role and empower their managers to lead with autonomy. Lead Simple -  manage more doors with less stress using LeadSimple   Property Manager Websites - the highest performing property management website in the industry   Rentvine - the property management software you can trust   Lending One - real estate loans for investors https://lp.lendingone.com/grow   Reconcile Daily - corporate & trust accounting experts https://www.reconciledaily.com/   NARPM Orlando Event: Register here   PMbuild - Marc's education for property managers   Join Marc's new property management Facebook group This podcast is produced by Two Brothers Creative.

In this episode, Jessica Kampa VP of Operations at Grace Property Management, joins us to pull back the curtain on how their property management company runs. Jessica shares her journey from being hired to her current role, discussing the importance of delegation, why she's a firm believer in weekly one-on-ones, and how she's learned to manage a growing team. She offers invaluable advice to other business owners on how to find and work with a number two to achieve a more successful and balanced operation. Lead Simple - manage more doors with less stress using LeadSimple   Property Manager Websites - the highest performing property management website in the industry   Rentvine - the property management software you can trust   NARPM Orlando Event: Register here   PMbuild - Marc's education for property managers   Join Marc's new property management Facebook group   This podcast is produced by Two Brothers Creative.  

In the current volatile market, property managers face a number of complex issues, from rising maintenance costs to longer days on market and shifting rent dynamics. On this episode, Marc sits down with Jesse Lederman, a senior analyst from Zelman & Associates, to dissect the latest single-family rental survey from Zelman. They discuss the critical trends impacting your business, including occupancy rates, renewal rent growth versus new lease rates, and the true cost of property maintenance. This episode delivers the vital data you need to make informed decisions and stay ahead of the curve. Find the full survey from Zelman: https://www.zelmanassociates.com/ Contact Jesse Lederman at: jesse@zelmanassociates.com Lead Simple - manage more doors with less stress using LeadSimple   Property Manager Websites - the highest performing property management website in the industry   Rentvine - the property management software you can trust   NARPM Orlando Event: Register here   PMbuild - Marc's education for property managers   Join Marc's new property management Facebook group   This podcast is produced by Two Brothers Creative.  

Have you ever made a bad hire? Finding the right people is a frequent challenge for property management companies. Many struggle with hiring processes that lack structure, leading to less-than-ideal hires and high performers leaving. The key to building a strong team and allowing owners to step into more of a CEO role is to implement a consistent, values-driven hiring process. This episode gives property management business owners the tools to attract, assess, and retain top talent. It also highlights the often-overlooked benefits of virtual assistants (VAs) and how to hire them effectively, avoiding common pitfalls. By prioritizing a well-defined hiring strategy, owners can build a thriving business that operates efficiently with or without their constant direct involvement. Find Pete Neubig or VPM Solutions online: https://www.vpmsolutions.com/affiliate/pm-build   Lead Simple - manage more doors with less stress using LeadSimple   Property Manager Websites - the highest performing property management website in the industry   Rentvine - the property management software you can trust   NARPM Orlando Event: Register here   PMbuild - Marc's education for property managers   Join Marc's new property management Facebook group This podcast is produced by Two Brothers Creative.

Discover the ten toughest states for landlords, uncovering the strict laws, high taxes, and lengthy eviction processes that make property ownership challenging. Marc reveals how anti-landlord legislation and rent control impact your bottom line. Crucially, learn about the rise of "accidental landlords" and how this growing market segment presents a major opportunity for property management businesses to offer essential professional guidance in an increasingly complex environment. Article from the Rental Housing Journal - https://rentalhousingjournal.com/the-10-worst-states-to-be-a-landlord/   Lead Simple - manage more doors with less stress using LeadSimple   Property Manager Websites - the highest performing property management website in the industry   Rentvine - the property management software you can trust   NARPM Orlando Event: Register here   PMbuild - Marc's education for property managers   Join Marc's new property management Facebook group   This podcast is produced by Two Brothers Creative.  

Marc shares his takeaways from attending the "Housingwire" event, where the speakers were the CEOs of top publicly traded real estate sales companies. Marc shares his reflections  revealing surprising details about brokerage profitability, the constant challenge of retaining quality agents, the overemphasis on 'culture', and the real impact of technology on the industry. Discover why focusing on local, strong relationships remains your biggest competitive advantage in property management, even as the big players grapple with their own growing pains.   Lead Simple - manage more doors with less stress using LeadSimple   Property Manager Websites - the highest performing property management website in the industry   Rentvine - the property management software you can trust   NARPM Orlando Event: Register here   PMbuild - Marc's education for property managers   Join Marc's new property management Facebook group This podcast is produced by Two Brothers Creative.

What are the biggest mistakes property managers make when it comes to preventative maintenance? In this episode, Marc and former NASCAR driver Blake Koch, CEO of Filtertime, reveal the secrets to a proactive maintenance strategy (and what NOT to do!)  that protects your properties and saves money.   Blake, drawing on his unique background, shares insights into essential preventative measures for costly components from HVAC systems to  foundations. Learn the critical difference between owner and tenant responsibilities for tasks like gutter cleaning and sprinkler winterization, and why leaving certain tasks to tenants can be a huge liability.   Discover the "no-brainer" benefits of consistent air filter replacement, how it reduces maintenance calls, extends HVAC life, and even saves energy for residents. This episode offers clear, actionable advice to help property managers navigate the complexities of preventative maintenance, ensuring their investments are protected and their operations are optimized.   Filtertime - the air filter subscription that you control.   Lead Simple - manage more doors with less stress using LeadSimple   Property Manager Websites - the highest performing property management website in the industry   Rentvine - the property management software you can trust   NARPM Orlando Event: Register here   PMbuild - Marc's education for property managers   Join Marc's new property management Facebook group This podcast is produced by Two Brothers Creative.

Are you losing potential owner leads after the first call? Discover the crucial mistakes property managers make when speaking with potential owner-clients and learn how to transform those conversations into lasting partnerships. Jen Merritt of RentScale joins us to reveal the art and science including specific language cues that build connection, and the follow-up strategies that truly resonate.   Feel the frustration of missed opportunities? Jen shares powerful insights on avoiding the dreaded "show up and throw up" approach and instead, creating genuine rapport. Learn how to earn a prospect's trust and address their specific pain points, turning initial inquiries into committed clients.   Plus, hear an unbelievable story of Jen's extreme dedication to winning over a key owner-client. This episode is packed with actionable advice to help you stop leaving money on the table and start converting more owner leads with authenticity and impact.  RentScale - Helping property management companies grow faster and smarter by mastering the new owner-client acquisition process.   Lead Simple - manage more doors with less stress using LeadSimple   Property Manager Websites - the highest performing property management website in the industry   Rentvine - the property management software you can trust   NARPM Orlando Event: Register here   PMbuild - Marc's education for property managers   Join Marc's new property management Facebook group This podcast is produced by Two Brothers Creative.

Struggling with the time-consuming utility setup for new tenants? Discover a game-changing solution with Zac Maurais of Utility Profit. In this episode, Marc Cunningham explores how Utility Profit streamlines and even monetizes the utility transfer process for property managers. Learn how their platform automates tenant communication, confirms utility transfers, and provides a clear dashboard for managing everything.    Zac also shares insights on economic trends impacting the industry and top tech tools for property managers. Discover how smaller PM companies can leverage technology, like Utility Profit, to offer services comparable to larger players, saving time and enhancing tenant satisfaction.    This episode reveals a must-know tool for any property manager looking to boost efficiency and potentially generate additional revenue.   Follow this link to learn more about Utility Profit. https://www.utilityprofit.com/?utm_source=paid&utm_medium=sponsorships&utm_campaign=PM+Build   Manage more doors with less stress with LeadSimple!   Grow your property management business with PMW.   Rentvine - the property management software you can trust   To find out more about Marc's coaching services click here.   Join Marc's new property management Facebook group   This podcast is produced by Two Brothers Creative.  

The most effective way to move your property management business forward is to practice periodic strategic thinking. Marc shares how his company practices strategic thinking and the specific tactics to achieve long-term success. Marc Cunningham guides you through the key business areas of growth, pricing, owner communication, and marketing.    Learn how to develop a proactive approach instead of constantly reacting to emergencies. Discover actionable strategies to define your growth goals, optimize your pricing structure, enhance communication with owners, and create a powerful marketing strategy.    This episode provides property managers with the tools and insights to elevate their business and work smarter, not harder.    Also, learn about Marc's new Strategy and Action Groups. This new program is designed as a way for property management company leaders to pull out of the weeds and make strategic decision for future business success.    This episode offers a roadmap for strategic transformation.   To learn about Marc's PM Strategy & Action group click here:https://www.pmbuild.com/action   Manage more doors with less stress with LeadSimple!   Grow your property management business with PMW.   Rentvine - the property management software you can trust   To find out more about Marc's coaching services click here.   Join Marc's new property management Facebook group This podcast is produced by Two Brothers Creative.

Do you want your owner clients to see you as more than just someone who handles repairs? To truly be an asset advisor, property managers need a solid understanding of property loans. In this episode, Marc chats with Josh Heinz of LendingOne, to demystify the world of property loans and lending.    They discuss the critical differences between individual and portfolio loans, and why this matters to property managers. Learn why choosing between a local bank and a private lender can significantly impact your client's investment strategy.    Josh also addresses common misconceptions held by both property managers and investors. Discover how understanding loan specifics can elevate your expertise and strengthen client relationships.    Whether you're a seasoned property manager or just starting, this discussion provides essential insights to enhance your service and better serve your investor clients. Tune in to gain knowledge that will position you as a true asset advisor.   Learn more about the LendingOne Growth Program here: https://lp.lendingone.com/grow   Manage more doors with less stress with LeadSimple!   Grow your property management business with PMW.   Rentvine - the property management software you can trust   To find out more about Marc's coaching services click here.   Join Marc's new property management Facebook group This podcast is produced by Two Brothers Creative.