Property Management Frame Breakers

<p>The Property Management Frame Breakers podcast is about showcasing the innovators who are reshaping property management. It profiles leaders who have "broken the frame" by rethinking traditional practices and excelling with bold, unconventional strategies.</p>

Ep 83 | Adding Story To Anything (A Practical Guide)

Story isn’t just for movies, keynote speeches, or bestselling authors. It’s the most underrated business tool you already have and probably aren’t using enough. In this episode, Vendoroo's Chief Evangelist Pablo Gonzalez breaks down the simple storytelling frameworks that founders, leaders, and property managers can use to communicate more clearly, influence more effectively, and stand out in a noisy, commoditized market. Beginning with a spark from Kobe Bryant’s own obsession with storytel...

11-15
23:36

Ep 82 | The Oldest, Most Effective Tool For Relationship Building- Storytelling w/ Jonathan Cook

As AI becomes more commonplace, it's your ability to build relationships that will make or break you. In this episode, Jonathan Cook joins Vendoroo's Chief Evangelist, Pablo Gonzalez, to unpack how the next era of property management won’t be won by those who automate fastest but by those who connect deepest. Through analogies, archetypes, and genuine insight, they reimagine AI as a relationship amplifier, not a replacement and explore how belief, storytelling, and trust can redefine leader...

11-12
47:02

Ep 81 | Culture As A Revenue Driver: How To Do It

Everyone says, “culture eats strategy for breakfast.” But here’s the truth: culture doesn’t just eat strategy, it feeds revenue. In this episode of Property Management Frame Breakers, Vendoroo Chief Evangelist, Pablo Gonzalez, breaks down why company culture is the new marketing channel and how it can become the most profitable part of your business. Drawing from his $40M word-of-mouth case study at JWB Real Estate Capital, Pablo reveals the exact framework that turned culture into compound...

11-08
15:42

Ep 80 | The Property Management Customer Experience Revolution Has Started w/ Reece Register

What if your best marketing wasn't an ad, but an experience so memorable it turned every customer into a salesperson? In this episode of Property Management Frame Breakers, Vendoroo's Chief Evangelist, Pablo Gonzalez, sits down with CX disruptor, Reece Register, to unpack why traditional marketing is dying and how a new growth model built on "ridiculous delight" is taking its place. This isn't just about good service. It's about designing a customer journey so powerful that your reputation ...

11-05
52:14

Ep 79 | The Big Change At NARPM Nationals

Four events, six weeks and one year since joining Vendoroo. And at NARPM Nationals, it all came together. In this powerful solo episode, Vendoroo Chief Evangelist Pablo Gonzalez breaks down the culmination of a year-long journey that ended in one defining moment: the move from "AI promise" to "AI proof." This isn't a future vision; it's a look at the hard data, real-world case studies (like 6 hours of work becoming 30 minutes), and the "gamified" roadmap that's proving 95%+ maintenance aut...

11-01
15:20

Ep 78 | Acquiring Property Management Companies Without Churning Doors w/ Stacey Salyer

Most property managers think growth is about one thing: adding more doors. But right now, the greatest opportunity in the industry (the generational "Boomer Exit") comes with a hidden trap. What if the deal you just closed is a ticking time bomb of churn because you overlooked the most critical part of the acquisition? In this episode of Property Management Frame Breakers, Vendoroo’s Chief Evangelist Pablo Gonzalez 🧠 sits down with Stacey Salyer, the industry's own "Queen of the Acquisitio...

10-29
47:56

Ep 77 | The NOI Mirage And The Metric That Really Matters Most To Property Managers

Property managers love to talk about NOI but what if that’s not what actually keeps clients around? In this powerful solo episode, Vendoroo Chief Evangelist Pablo Gonzalez breaks down why NOI might just be a mirage - a metric that looks great on paper but fails to address the real reason owners fire their PMs. The real metric? KTA — Kitchen Table Arguments. Because when stress peaks and owners start asking, “Why are we even doing this?”, your NOI won’t save the relationship. Through storie...

10-25
11:00

Ep 76 | Vision > Options: Mark Brower's Category Design Plays to Radically Differentiate Your PM Business

“The question is not, ‘What are my options?’ The question is, ‘What's the clearest picture of the ideal fantasy outcome?’ Most PMs compete by picking from the same tired menu. But what if you built a business so bold, so differentiated… that ideal clients chase you? In this episode of Property Management Frame Breakers, Vendoroo's Chief Evangelist, Pablo Gonzalez, sits down with Mark Brower to unpack a fundamental reframing of how property managers can achieve radical differentiation ...

10-22
53:35

Ep 75 | The Easiest Way To Get Started With Content For Property Managers

In this episode, Pablo Gonzalez shares practical content creation advice specifically for property managers. Highlighting insights from successful property managers Marc Cunningham and Jen Ruelens, the host emphasizes starting small by recording simple video messages to answer frequently asked questions. This episode aims to encourage property managers to begin using video content to streamline communications and build their market presence. Additionally, there is mention of an up...

10-18
07:19

Ep 74 | NARPM 2.0 Will Make You Money w/ DD Garzon

What if the era of "empty promises" from your national association is finally over? For years, property managers have asked for one thing: results. But what if the organization you're a part of was about to become your single greatest lead source? In this landmark episode, host Pablo Gonzalez gets a first-look, behind-the-scenes preview of NARPM 2.0—a radical new playbook revealed by the one person spearheading the change: President-Elect DD Garzon This is a shift from volunteer-mode inte...

10-15
49:40

Ep 73 | On Getting Strategic: What Marc Cunningham Taught Me

What if you could grow your doors while working less? It sounds like a dream, but for strategic property managers, it’s becoming a reality. In this solo episode, Vendoroo’s Chief Evangelist Pablo Gonzalez breaks down what “getting strategic” actually looks like in property management through real lessons inspired by Marc Cunningham that you can implement today. You’ll learn: 💡 The mindset shift that turned Marc’s daily grind into long-term leverage ⚙️ How a simple delegation decision becam...

10-11
16:31

Ep 72 | Lease-Only Placement Will Change Your Business w/ Ben Jacobs

What if you could get paid to find your next best client? In this episode, Pablo Gonzalez sits down with Ben Jacobs, a 25-year industry veteran who has perfected a counter-intuitive strategy that turns client acquisition from a cost center into a profit center. He reveals how he uses a lease-only tenant placement service not as an afterthought, but as a paid gateway to de-risk relationships, build unbreakable trust, and create a portfolio of ideal clients. This isn't just a new tactic; it's...

10-08
54:04

Ep 71 | Creating One Source of Maintenance Truth: Vendoroo + Rentvine

In this episode, Randall Henderson of Rentvine and Pablo Gonzalez of Vendoroo announce a game-changing integration that finally delivers on the promise of AI: a true partner that works inside your system, thinks like you do, and takes work off your plate. This isn’t just about another feature. It’s a look at what happens when two of PropTech’s biggest disruptors join forces to build a system that adapts to your workflow, not the other way around. You’ll learn: 🤖 Why AI-as-a-teammate beats ...

10-04
12:12

Ep 70 | This Multifamily Veteran Is Betting Big On AI w/ Daniel Cunningham

What would make a 25-year multifamily veteran, who has already built a successful tech company, decide to bet big on a different platform? The answer has little to do with leasing bots and everything to do with solving the single hardest, most chaotic part of property management: maintenance. In this episode, Pablo Gonzalez sits down with Daniel Cunningham (founder of Leonardo 24/7 and now part of Vendoroo) reveals why maintenance triage is the true AI frontier in multifamily and how solvi...

10-01
50:58

Ep 69 | Leading What’s Next: A Guide to AI-First Leadership

AI isn’t just another tool, it’s a sideways wheel moment, flipping the very definition of leadership and value in business. In this episode of Property Management Frame Breakers, Pablo Gonzalez unpacks a complete leadership playbook for navigating the AI era. From Stacey Salyer’s bold early bet on remote work to the revolutionary leap from generative AI to agentic AI, this is the guide for leaders who want to move first and win big. You’ll learn: 🚀 Why being called “crazy” is the new compe...

09-27
12:36

Ep 68 | Building A Scoreboard For Property Management w/ Tony Cline

Most property managers are drowning in data, making gut decisions based on useless metrics (or worse, have no objective way to tell if their team is actually winning or just busy. In this episode, Pablo Gonzalez sits down with business coach Tony Cline, who reveals the exact system he uses to bring clarity to chaos: The Business Scoreboard. From breaking down the difference between stats and actionable KPIs to diagnosing whether missed targets come from systems, training, or performance, To...

09-24
48:32

Ep 67 | The End of Burnout: AI’s Real Promise in Property Management

Owners don’t churn because of NOI, they churn because of pain. Missed repairs, slow answers, broken trust. And property managers burn out trying to hold it all together. In this episode, Vendoroo's Chief Evangelist, Pablo Gonzalez, shares the field-tested playbook from a year of conversations with property managers, vendors, and innovators. The big takeaway? AI’s effect on property management is different than everywhere else. It’s not about replacing jobs, it’s about ending burnout. From i...

09-20
45:56

Ep 66 | Hiring A‑Players and Building Culture‑Driven PM Teams w/ Pete Neubig

Most property managers hire too late, hire the wrong people (or worse) keep C players around until the A players quit. In this episode, Pablo Gonzalez sits down with Pete Neubig, who reveals the exact hiring process he uses to scale teams, reduce churn, and build a high-performance culture in property management. From DISC profile breakdowns to crafting job ads that magnetize top talent, Pete shares a system that transforms hiring from reactive to strategic, rooted in core values and tailo...

09-17
56:02

Ep 65 | [BEHIND THE SCENES] The Big PM Book Release

This isn’t just another book about property management, it's this weird book for PMs and the way it was created matters just as much as what’s inside. In this episode of Property Management Frame Breakers, Vendoroo's Chief Evangelist, Pablo Gonzalez, pulls back the curtain on the chaotic, curious, and surprisingly collaborative journey behind his newly released book. What started as a traditional project almost published in April became something radically different...a living document bui...

09-13
15:11

Ep 64 | Opportunities In Property Management: Operator-Led SEO with Lacy Hendricks & Alex Zweydoff

What separates the PMs who worry about SEO… from the ones who turn it into a revenue engine? It isn’t another tool, it’s picking the right niche, saying it in your brand’s voice, and tracking beyond clicks. That’s the gap Lacy Hendricks and Alex Zweydoff are closing. In this episode of Property Management Frame Breakers, Vendoroo’s Chief Evangelist Pablo Gonzalez digs into how they’re doing the work big vendors skip, and why that shift changes outcomes, not just metrics. You’ll learn: ✅ Fi...

09-10
48:47

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